DIESEL ADVERT-MAKING PROCESS

By Debbie Onyemelukwe

INSPIRATION

The inspiration from my advert is taken from the past advertisements of diesel. As can

be seen, the branding in diesel adverts are consistent which can be seen in examples

such as the sans serif font, the font size and the punctuation seen in the form of the full

stop.

However, there is a limit to how much this has inspired me as I’ve also noticed that the

images themselves are rather abstract and when shooting, there are certain practical

measures that had to be taken to ensure the safety of my model.

ADJUSTING THE MODEL POSITIONWhen starting the process of making my advert, I discovered a problem of the

position in which the model appears in the picture. My text was overtaking too

much of the model’s body so I needed to move her into a better location in relation

to the text.

I started this process my duplicating the original layer. This would be so I could

start designing on the ‘copy’ layer and would always have a back-up in case the

designing went wrong, (in which I could start from scratch from the initial ‘layer’.

ADJUSTING THE MODEL POSITION

The next step was to

select the section of

image in which I

wanted to move. In

order to do this, I

used the Rectangular

Marquee Tool and

drew a box around

the model as seen to

left.

To the right, shows

where the model was

moved to create more

text space on the left

hand side of the

image.

ADJUSTING THE MODEL POSITIONThe final steps were to merge all the layers

together so they could all collectively be one

single layer.

The image to the right shows the final

positioning of the model in the image . To fix

the gap at the top, I used the Clone Stamp

Tool to pick an area that I wanted to copy,

and essentially use to colour the top section

of the picture in with.

ADDING THE TEXT AND IMAGE SUITABILITY

The next step was to add the text. I did this

by using the Text Tool to draw a text box and

than enter the words.

As seen from my inspiration, the font and

phrasing of the words are in a particular

style that is suitable to the Diesel branding.

I used the text from a past Diesel advert as

it goes with my image. I purposefully made

the model hold the book upside down and

wear pink – the stereotypical ‘girly’ colour

which has connotations of feminism and is

often associated with being unintelligent.

These things, along with the model pose all

suggest the idea of stupidity.

The image is also suitable because I asked

the model to wear jeans for the photo shoot

and they can clearly be seen as part of

promoting the Diesel jean brand.

REMOVING THE FLOOR STAINFrom the image to

left, it can be

seen that there is

an obvious floor

stain. To keep it

there and

therefore appear

in my advert

would make it

look extremely

unprofessional

and so I used the

Clone Stamp Tool

to remove the

stain and make it

the colour of the

rest of the floor.

ADDING THE LOGOThe next task I carried out was to add

the Diesel logo. This was a simple task

which took a short amount of time.

I went to ‘File, Open’ and browsed

through my images to select the picture I

wanted to open into Photoshop.

As the image at the bottom

demonstrates, it open it on a new page.

So using the Rectangular Marquee Tool,

I drew a box around the whole logo,

press ‘Edit, Copy’ and then went back

onto the page of the advert and pressed

‘Edit, Paste’. I re-sized it and placed it in

a suitable location.

PENULTIMATE STEPS

The last few steps I

took in completing

my advert was to

align the text and

sort out the spacing

of it. I did this by

using the ‘Grid’

option under the

‘View’ tab.

I also added the

phrase ‘trust stupid’

to the top of the

logo.

FINAL STEPAfter receiving some useful teacher feedback

and in order to add more dimensions to my

advertisement, I enhanced the advert by

adjusting the levels. This resulted in the bluey

background seen on the wall behind the model.

This is appropriate as it matches with the

product of jeans as they’re typically this colour.

I then chose a white font with a low drop

shadow to bring out the words and because

people also tend to get drawn to reading white

words and this also matches the white pages

in the book.