advert making process pdf
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- 1. By Debbie OnyemelukweDIESEL ADVERT-MAKINGPROCESS
2. INSPIRATION The inspiration from my advert is taken from the past advertisements of diesel. As can be seen, the branding in diesel adverts are consistent which can be seen in examplessuch as the sans serif font, the font size and the punctuation seen in the form of the fullstop. However, there is a limit to how much this has inspired me as Ive also noticed that the images themselves are rather abstract and when shooting, there are certain practicalmeasures that had to be taken to ensure the safety of my model. 3. ADJUSTING THE MODEL POSITION When starting the process of making my advert, I discovered a problem of the position in which the model appears in the picture. My text was overtaking toomuch of the models body so I needed to move her into a better location in relationto the text.I started this process my duplicating the original layer. This would be so I could start designing on the copy layer and would always have a back-up in case the designing went wrong, (in which I could start from scratch from the initial layer. 4. ADJUSTING THE MODEL POSITIONThe next step was to select the section of image in which Iwanted to move. In order to do this, Iused the RectangularMarquee Tool anddrew a box aroundthe model as seen toleft.To the right, showswhere the model wasmoved to create moretext space on the left hand side of theimage. 5. ADJUSTING THE MODEL POSITION The final steps were to merge all the layerstogether so they could all collectively be one single layer.The image to the right shows the finalpositioning of the model in the image . To fix the gap at the top, I used the Clone StampTool to pick an area that I wanted to copy,and essentially use to colour the top section of the picture in with. 6. ADDING THE TEXT AND IMAGE SUITABILITYThe next step was to add the text. I did thisby using the Text Tool to draw a text box and than enter the words. As seen from my inspiration, the font andphrasing of the words are in a particularstyle that is suitable to the Diesel branding.I used the text from a past Diesel advert as it goes with my image. I purposefully made the model hold the book upside down andwear pink the stereotypical girly colour which has connotations of feminism and isoften associated with being unintelligent.These things, along with the model pose all suggest the idea of stupidity. The image is also suitable because I askedthe model to wear jeans for the photo shootand they can clearly be seen as part ofpromoting the Diesel jean brand. 7. REMOVING THE FLOOR STAIN From the image to left, it can be seen that there is an obvious floor stain. To keep itthere andtherefore appearin my advertwould make itlook extremelyunprofessional and so I used the Clone Stamp Tool to remove the stain and make itthe colour of the rest of the floor. 8. ADDING THE LOGOThe next task I carried out was to add the Diesel logo. This was a simple task which took a short amount of time.I went to File, Open and browsedthrough my images to select the picture Iwanted to open into Photoshop.As the image at the bottomdemonstrates, it open it on a new page.So using the Rectangular Marquee Tool,I drew a box around the whole logo, press Edit, Copy and then went backonto the page of the advert and pressedEdit, Paste. I re-sized it and placed it ina suitable location. 9. PENULTIMATE STEPSThe last few steps I took in completingmy advert was toalign the text andsort out the spacingof it. I did this by using the Gridoption under theView tab.I also added thephrase trust stupidto the top of the logo. 10. FINAL STEP After receiving some useful teacher feedbackand in order to add more dimensions to my advertisement, I enhanced the advert by adjusting the levels. This resulted in the blueybackground seen on the wall behind the model. This is appropriate as it matches with theproduct of jeans as theyre typically this colour.I then chose a white font with a low drop shadow to bring out the words and becausepeople also tend to get drawn to reading whitewords and this also matches the white pages in the book.