8WaystoMakeSocialMediaWorkforYourBusiness

Thefirststeptowardssuccessfullyventuringintosocialmediamarketing,isacceptingthefactthatresultsdon’tcomeininstantly.Usingsocialmediaasasuccessfulpromotionalplatform,isagradualprocessthatneedstimetodevelop.Infact,socialmediamarketingisnotjustaboutgeneratingleadsfromtheverynextminute,itgoesmuchdeeperthanthat.

Sincesocialmediaaudiencehaszerotoleranceforself-centeredmarketerslookingforfreepublicity,overtlypromotingabrandcancompletelyruintheentireprocess.Hence,aneffectivestrategyhastobeimplemented,instrikingarightbalancebetweencustomerengagementandpromotion.

Themostcrucialpart,aboutsocialmediamarketing,isintelligentlyformulatingtherightstrategythatworksbestforthetargetaudience.Whatneedstoberealized,isthatsocialmediaisnotaplatformtodirectlypromoteproductsandideas.Ithastobecomprehendedthatsocialmediapromotionisamorecomprehensiveapproach,whichincludesengagingtherightaudiencewithinformativeandvaluablecontent.Alotdependsonanalysingandchoosingthebestsocialmediachannelthatperfectlyfitsthebusinessanditstargetaudience.Forexample,anewlylaunchedmobileappwillinvariablyattractrelevantattentiononplatformslikeTwitter,ratherthansiteslikePinterest,whichcatersmainlytoaudiencewithartisticinclination.Knowingthetargetaudienceandmappingthebestcompatibleplatformthatsuitsthem,isaneffectivestrategythatminimizestimeinvolvementandmaximizesreturns.Havingsaidso,listedbelowareeightbestpracticesthatwillhelpentrepreneurssuccessfullyutilizesocialmedia,asaneffectivetoolforpromotionandcustomerengagement.

1.FollowingtheOne-in-SevenRuleConsideredasthethumbruleofsocialmediamarketing,thisruleemphasizesonsubtlepromotion,whereonlyoneoutofsevenpostsisrandomlyusedtodirectlypromoteaparticularbrandorservice.Theremainingsixposts,arestrategicallyplacedtoengageandenticecustomerswithuniqueexperiences,throughrelevantinformationandvaluablecontent.2.ArtfulMisdirectionWehaveallnoticedhowTVcommercialsusethispowerfultooltoengagewithcustomers.Herequestionsandcontests,withnodirectrelevancetopromotion,aretossedinwithabonusattachedtoit.Forinstance,acarmanufacturerannouncingaluckydrawforparticipants,onatwitterpollaskingtovoteforsocialreformsrelatedtochildlabour.Thisstrategyworkslikemagic,becauseitengagesthecustomerwithoutahintofovertpromotion.3.CreatingChannelsforCustomerSatisfactionInrecenttimes,alllargecompaniesuseseparatesocialmediaaccounts,asapartoftheircustomerservicematrix.Theuniqueaccountisusedtoaddresscustomerqueries,concerns,andtomonitorcommunityresponse.Insteadofusingsocialmediaasaonedimensionalplatformtomarketandpromote,mostlyallestablishedbusinessentities,useitasatooltodeepencustomerengagementbysolvingissuesthattriggercustomersatisfaction.

4.UnleashingtheSEOBeastThisiswhereGoogle+comesintoplay.Mostofusaren’tawarethatGoogle+,withitscausalassociationwithhigherGooglerankings,canprovetobeanincredibleassetasfarassocialmediamarketingisconcerned.Bytactfullyinputtingqualitycontent,Google’ssearchenginecanbeoptimizedandstrengthenedtoagreatextent,becauseGoogle’ssearchcrawlersuseGoogle+asaprimarysourceofinformationforfreshanduniquecontents.5.IntegratingCampaignHashtagsIntegratinghashtagcampaignsasasocialmediamarketingstrategy,isapolicythatisbeingadoptedatlargebyprofessionalmediamanagers.Insteadofdumpingeverythingunderasamelabel,mediamanagersarecreatinguniquehashtagsforeverysingleevent,updateorannouncements.Thisfilteredmechanism,keepthingssimpleandclutterfree,enablingcustomersidentifyandengagewithaparticulareventofinterestandsharetheirviewsandexperiencesrelatedtoit.6.MixingUpTraditionandSocialMediaMarketingAconsiderablesuccesscanbeachievedinsocialmediamarketing,byusingthepromotedpostsofFacebook,Twitter,andLinkedIn,toreachalargeraudiencewithtraditionalmarketingstrategieslikecontests,discountsandpromooffers.CreatingaFacebookPageapporaLinkedInShowcasePage,topublishoffersanddiscounts,isalsoanexcellentideaaswell.Individualanduniquehashtags,tofeature

contestsanditswinners,canbecreatedforenhancedcustomerengagementandincreasedtrafficflow.

7.ExpandingExistingContenttoSocialNetworks

Placingalreadyexistingwebsitecontentsonsocialmediaplatforms,powerdrivetheaccessibilityandvisibilityofcontents,toadifferentdimensionaltogether.Startupsandsmallenterprisesshouldadoptthisstrategytoreapsuccessonsocialmedia,bypostingexistingvideosonYouTube,photosonFlickr,PowerPointpresentationsonSlideshare,documentsonScribd,andblogpostsonLinkedIn,Twitter,andGoogle+.Themagnifiedaccessibility,engagesmoreaudience,withoutputtinginmucheffort.8.PostingonPinterestItisawell-knownfactthatInterestingvisualsalwaysplayavitalrole,increatingincredibleexperiences.Thatiswhy,topushsocialmediapromotionstothenextlevel,itishugelybeneficialtostartaPinterestboardwithsnazzyeye-catchingvisuals.ThePinterestboardcanalsobeusedforrunningcontestsandrewardingparticipantsfortakingpartinit.Inspiringparticipantstore-pinandcreatetheirownboardsthatmirrortheoriginalcontest,canserveasanoutstandingopportunitytoheightensocialmediapresenceandpromotion.Last,ButNottheLeast:Follow-UpandMeasureYourCampaign’sPerformance

FacebookBrandPagesandTwitterofferexcellentanalyticsaboutperformanceandcustomerengagement.Theanalyticsprovidefascinatinginsightabouthowacontentisperforming.Scrutinisingdetailslikewhatdidwell,whatdidn’t,andwhatcanbedone,arekeyaspectsthatamplifysuccesstoagreatdegree.Settingupamonthlytrackersystemfortheevolvinganalytics,canprovetobehighlyrewarding,insuccessfullymanagingsocialmediapromotions.Withthese8tipsupyoursleeve,youcanturnyoursocialmediaeffortsfromfailtofab.Formoretipsandstrategiestowinthesocialmediamarketinggame,connectwithus!

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