8 ways to make social media work for your business

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<ul><li><p>8WaystoMakeSocialMediaWorkforYourBusiness</p><p>Thefirststeptowardssuccessfullyventuringintosocialmediamarketing,isacceptingthefactthatresultsdontcomeininstantly.Usingsocialmediaasasuccessfulpromotionalplatform,isagradualprocessthatneedstimetodevelop.Infact,socialmediamarketingisnotjustaboutgeneratingleadsfromtheverynextminute,itgoesmuchdeeperthanthat.</p><p>Sincesocialmediaaudiencehaszerotoleranceforself-centeredmarketerslookingforfreepublicity,overtlypromotingabrandcancompletelyruintheentireprocess.Hence,aneffectivestrategyhastobeimplemented,instrikingarightbalancebetweencustomerengagementandpromotion.</p></li><li><p>Themostcrucialpart,aboutsocialmediamarketing,isintelligentlyformulatingtherightstrategythatworksbestforthetargetaudience.Whatneedstoberealized,isthatsocialmediaisnotaplatformtodirectlypromoteproductsandideas.Ithastobecomprehendedthatsocialmediapromotionisamorecomprehensiveapproach,whichincludesengagingtherightaudiencewithinformativeandvaluablecontent.Alotdependsonanalysingandchoosingthebestsocialmediachannelthatperfectlyfitsthebusinessanditstargetaudience.Forexample,anewlylaunchedmobileappwillinvariablyattractrelevantattentiononplatformslikeTwitter,ratherthansiteslikePinterest,whichcatersmainlytoaudiencewithartisticinclination.Knowingthetargetaudienceandmappingthebestcompatibleplatformthatsuitsthem,isaneffectivestrategythatminimizestimeinvolvementandmaximizesreturns.Havingsaidso,listedbelowareeightbestpracticesthatwillhelpentrepreneurssuccessfullyutilizesocialmedia,asaneffectivetoolforpromotionandcustomerengagement.</p></li><li><p>1.FollowingtheOne-in-SevenRuleConsideredasthethumbruleofsocialmediamarketing,thisruleemphasizesonsubtlepromotion,whereonlyoneoutofsevenpostsisrandomlyusedtodirectlypromoteaparticularbrandorservice.Theremainingsixposts,arestrategicallyplacedtoengageandenticecustomerswithuniqueexperiences,throughrelevantinformationandvaluablecontent.2.ArtfulMisdirectionWehaveallnoticedhowTVcommercialsusethispowerfultooltoengagewithcustomers.Herequestionsandcontests,withnodirectrelevancetopromotion,aretossedinwithabonusattachedtoit.Forinstance,acarmanufacturerannouncingaluckydrawforparticipants,onatwitterpollaskingtovoteforsocialreformsrelatedtochildlabour.Thisstrategyworkslikemagic,becauseitengagesthecustomerwithoutahintofovertpromotion.3.CreatingChannelsforCustomerSatisfactionInrecenttimes,alllargecompaniesuseseparatesocialmediaaccounts,asapartoftheircustomerservicematrix.Theuniqueaccountisusedtoaddresscustomerqueries,concerns,andtomonitorcommunityresponse.Insteadofusingsocialmediaasaonedimensionalplatformtomarketandpromote,mostlyallestablishedbusinessentities,useitasatooltodeepencustomerengagementbysolvingissuesthattriggercustomersatisfaction.</p></li><li><p>4.UnleashingtheSEOBeastThisiswhereGoogle+comesintoplay.MostofusarentawarethatGoogle+,withitscausalassociationwithhigherGooglerankings,canprovetobeanincredibleassetasfarassocialmediamarketingisconcerned.Bytactfullyinputtingqualitycontent,Googlessearchenginecanbeoptimizedandstrengthenedtoagreatextent,becauseGooglessearchcrawlersuseGoogle+asaprimarysourceofinformationforfreshanduniquecontents.5.IntegratingCampaignHashtagsIntegratinghashtagcampaignsasasocialmediamarketingstrategy,isapolicythatisbeingadoptedatlargebyprofessionalmediamanagers.Insteadofdumpingeverythingunderasamelabel,mediamanagersarecreatinguniquehashtagsforeverysingleevent,updateorannouncements.Thisfilteredmechanism,keepthingssimpleandclutterfree,enablingcustomersidentifyandengagewithaparticulareventofinterestandsharetheirviewsandexperiencesrelatedtoit.6.MixingUpTraditionandSocialMediaMarketingAconsiderablesuccesscanbeachievedinsocialmediamarketing,byusingthepromotedpostsofFacebook,Twitter,andLinkedIn,toreachalargeraudiencewithtraditionalmarketingstrategieslikecontests,discountsandpromooffers.CreatingaFacebookPageapporaLinkedInShowcasePage,topublishoffersanddiscounts,isalsoanexcellentideaaswell.Individualanduniquehashtags,tofeature</p></li><li><p>contestsanditswinners,canbecreatedforenhancedcustomerengagementandincreasedtrafficflow.</p><p>7.ExpandingExistingContenttoSocialNetworks</p><p>Placingalreadyexistingwebsitecontentsonsocialmediaplatforms,powerdrivetheaccessibilityandvisibilityofcontents,toadifferentdimensionaltogether.Startupsandsmallenterprisesshouldadoptthisstrategytoreapsuccessonsocialmedia,bypostingexistingvideosonYouTube,photosonFlickr,PowerPointpresentationsonSlideshare,documentsonScribd,andblogpostsonLinkedIn,Twitter,andGoogle+.Themagnifiedaccessibility,engagesmoreaudience,withoutputtinginmucheffort.8.PostingonPinterestItisawell-knownfactthatInterestingvisualsalwaysplayavitalrole,increatingincredibleexperiences.Thatiswhy,topushsocialmediapromotionstothenextlevel,itishugelybeneficialtostartaPinterestboardwithsnazzyeye-catchingvisuals.ThePinterestboardcanalsobeusedforrunningcontestsandrewardingparticipantsfortakingpartinit.Inspiringparticipantstore-pinandcreatetheirownboardsthatmirrortheoriginalcontest,canserveasanoutstandingopportunitytoheightensocialmediapresenceandpromotion.Last,ButNottheLeast:Follow-UpandMeasureYourCampaignsPerformance</p></li><li><p>FacebookBrandPagesandTwitterofferexcellentanalyticsaboutperformanceandcustomerengagement.Theanalyticsprovidefascinatinginsightabouthowacontentisperforming.Scrutinisingdetailslikewhatdidwell,whatdidnt,andwhatcanbedone,arekeyaspectsthatamplifysuccesstoagreatdegree.Settingupamonthlytrackersystemfortheevolvinganalytics,canprovetobehighlyrewarding,insuccessfullymanagingsocialmediapromotions.Withthese8tipsupyoursleeve,youcanturnyoursocialmediaeffortsfromfailtofab.Formoretipsandstrategiestowinthesocialmediamarketinggame,connectwithus!</p><p>FormorevaluabletipsaboutdigitalstrategiesclickhereOrtouseourFREESocialMediaMarketingPlatformGoHere</p></li></ul>