the game changing dating app - equity match

© Ethical Social Group Ltd 2021. Proprietary and Confidential. No distribution without permission. All rights reserved.

The Game Changing Dating App

© Fluttr Ltd. Proprietary and Confidential. Do not distribute without permission. All rights reserved.


It's fun to invest in something ethical...and make money

The global online dating market is currently worth

over £4.5bn; it is forecasted to reach over £7.8bn by 2027.

Yet, people are stilldemanding better and

more from Dating Apps. Current sites are littered with fake profiles, scams,

low chances of good matches; people are

not happy.

Fluttr occupies an uncontested space in the

dating app market.Fluttr is unique, authentic,

accountable and changing the dating app game.

Fluttr will meet the growing demand by replacing failing algorithms. Fluttr will match ‘science’ with fun and fate, in

a protected biometric ID verified environment.

We have financed the seed round and are now entering our pre-launch capital raise, which will be used mainly

to finance our B2C marketing launch costs. We are looking to raise

£780k in this round through a 15% equity raise.

Forecasting:• £8m EBITDA in Year 1• CAGR 37.6% 1-3 Years• 6.7 times ROI in Year 1



People are falling out of love with today’s dating apps that are

predictable, boring, repetitive, unprotected and full of risk!



What’s the problem?

Time drain.It takes on average

7,500 swipes on Tinder to get just

one date

Algorithms are doing a

terrible job with reciprocal matches - as low as 0.6% in

some apps

Scamming and fraud are

destroying trust.Data protection is poor. And users’ personal data is

for sale



What's the opportunity?

Reintroducing fate and genuine people into

modern dating

Engaging mass audiences of

all ages and all categories into a

‘real life’ gamified dating experience

Providing secureenvironments

that fulfil human needs and allow

us to be more adventurous



• Fluttr is the new dating app with a real difference bucking the trend of boring profiles, endless searches, and compatibility matching favoured by pretty much every other dating appin the market.

• Fluttr is all about building relationships and offering an experience only possible in our fully verified environment, where every profile is REAL!

• We care about the security of personal data and customer data is never for sale.

• No tiresome searching for a date, or waiting to be found, play the dating game on your terms!

Dating that feels like dating should.

• Fluttr is an engaging and interactive 'dating game’ experience that lets an element of fate decide your date, just as it would in real life!

• Designed to bring backthe excitement and anticipation you associate with real-world dating.

Our Solution: Fluttr - The Game Changing Dating App



Standout points of difference:

Fully biometricID verified

memberships and human moderation

Fun not forms. A deliberate pivot

away from detailed profiles

and filters

Gaming-based matches deliver fun and chance back into online

dating

With no advertising and where our customers retain secure rights to their data



VisionFluttr is a digital platform

for good

We believe in the power of social networks to connect

people – with all the joy and interaction that brings.

But things need to change. Fluttr exists to create

positive change.

MissionFluttr connects people in

life-affirming ways

Vision, Mission, and Position

Online dating has become a chore, fraught with danger

and difficulty. Fluttr is a safe space to embrace a more bold, intrepid approach.

Dating that feels like dating should.

PositionFluttr is a secure space for

rewarding adventures in love

By filtering out the fakes and meaningless matches, we

provide a protected space to enjoy the rewards of fate and

adventure without risk to emotional or

financial self-worth.



Fluttr is creating a new market by reinventing online dating and setting the new rules of the game

Creating an as yet

uncontested marketplace for

dating and matching

Raising the dating game

above the commoditised

industry standard

Our goal isn’t to outperform current industry players at their own game. Instead, our aim is to rewrite industry expectations and operate within a new space – attracting both existing and current non-customers.

Offering unique and immense

customer valuethat will attract

new industry demand



• Banking standard biometric ID Verification

• Gamified matching - more fun, less forms

• Secure Virtual Dating

• Support and Guidance – personal connection experts

• Video, Dating, Presentation and Relationship Tips

• Texting, Video and Voice Calls

• Real person moderation, who will resolve all issues impartially, and promptly

Everything customers want … and more



Rhonda AlexanderFluttr CEO & Board Director ESG

Fluttr is powered by a great leadership team who are driven by their passion and purpose

Nuria McGlincheyChief Branding Officer

Armin EiberCOO & Board Director ESG

Jessica ZeunChief Product Officer

• Board member and founding role in several organisations including the Chemistry Club, WealthiHer and Maven Group

• Highly experienced in fundraising, business growth, technology and innovation

• A fierce advocate for female leaders

• Experienced in defining and growing brands through cultural relevance and brilliant ideas

• Previously a Strategy Director at MediaCom, a global media agency and part of WPP

• Loves to leverage her creative skills gained as an assistant producer at the BBC

• Expert in digital, finance and operations at EY, KPMG and PwC

• Former director at EY focusing on blue chip, start-up and scale-up clients

• Passionate about diversity at the workplace

• A technology professional with experience in both corporate and academic roles

• Ran her own technology consulting firm for 6 years focusing on social media, cloud etc.

• Loves sharing her experience in technology with young people as a STEM ambassador

Dr Graham PullanFluttr Chair & Group CEO ESG

Laura Cameron-PeckBoard Advisor, Fluttr

Samantha WainsteinBoard Advisor, Marketing

Dr Michelle Lowe FAcSS FRSANED, Strategy & Innovation

• A seasoned entrepreneur with a track record of building businesses, and is also an applied psychologist.

• Founded several business ventures from start-up through to IPO’s.

• His mission is to change social media for good

• Former global tech company C-level exec, including Samsung and HP, focusing on strategy and growth

• Scale-up advisor helping companies launch new offerings, capture market, and grow

• Loves bringing new ideas to life

• Marketing and comms leader, PR legend, strategic advisor and fundraiser

• Director of Comms of a partnership with J.P.Morgan, HSBC PB, Barclays Wealth etc.

• Dedicated to creating a more equal world

• Former Professor of Strategy & Innovation at the University of Southampton and Lead Innovation Fellow at the Advanced Institute of Management Research

• Has worked with FTSE 100 companies as well as SMEs on innovation dilemmas

• Lifelong passion for the transformational power of high quality education© Fluttr Ltd. Proprietary and Confidential. Do not distribute without permission. All rights reserved.

https://www.linkedin.com/in/rhonda-alexander-5793812a/

https://www.linkedin.com/in/nuria-mcglinchey-8153b712/

https://www.linkedin.com/in/armin-eiber-0876668/

https://www.linkedin.com/in/jessicazeun/

https://www.linkedin.com/in/rhonda-alexander-5793812a/


https://www.linkedin.com/in/armin-eiber-0876668/

https://www.linkedin.com/in/jessicazeun/


https://www.linkedin.com/in/graham-pullan-a181856/

https://www.linkedin.com/in/business-growth-leader-uk/

https://www.linkedin.com/in/samantha-royston-wainstein-40477b128

https://www.linkedin.com/in/dr-michelle-lowe-facss-frsa-7a41967

https://www.linkedin.com/in/graham-pullan-a181856/

https://www.linkedin.com/in/business-growth-leader-uk/

https://www.linkedin.com/in/samantha-royston-wainstein-40477b128

https://www.linkedin.com/in/dr-michelle-lowe-facss-frsa-7a41967


Following an initial seed round, Fluttr is now looking to raise additional pre-launch capital of £780k

USE OF FUNDS

Product Development£120k – CX/UX refinements

Customer Recruitment& Marketing - £560k

Customer Services£100k – extension of service levels.

• Fluttr is now going through the second round of our equity offering.

• Fluttr is HMRC EIS Approved.

• Fluttr has financed the seed round. Valuing the company at £5.2m at 65% of the first year's profit forecast, this pre-launch 15% capital raise is £780k.

• 30% of our equity will be available to investors. Half of which is being released in this pre-launch stage.

• We plan to take Fluttr through a liquidity transaction in 2024/5.


Forecasted EBITDA and Net ROI

According to the ICAEW, a small unquoted business is usually valued at between 5 and 10 times its annual post-tax profit.

EBITDA, Share Values, the Company's Future Valuations and the net return on investment based on 5x profit.

2021/2 2022/3 2023/4

EBITDA £8m £15.2m £24.4m

Share price based on 5x profit

£2,000 £3,800 £6,100

Company valuation based

on 5x profit£40m £76m £122m

All figures are based on a total of 20,000 Fluttr shares and a Company Valuation of £5.2m which values each share at £260 as of September 2021.

Net Return on Investment

Net ROI based on 5x profit

£1,740 per share

£3,540per share

£5,840per share

Net ROI based on an investment of £50k which is 192 shares @£260 per

share

£334,080 £679,680 £1,121,280



Fluttr Dating Ltd 1 Mereside, Alderley Park North,Nether Alderley,Cheshire,SK10 4TGTel: +44 (0)1625 315 070

Rhonda Alexander, CEO and [email protected]: +44 (0)7818 061 806

Contact us for more information


mailto:[email protected]

the game changing dating app - equity match

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