the demographics of newspaper readership
TRANSCRIPT
Years of Education
Effe
ct o
n R
eade
rshi
p
8 10 12 14 16 18
-1.0
-0.5
0.0
0.5
1.0
Income (Thousands)
Effe
ct o
n R
eade
rshi
p
20 40 60 80 100 120-1
.0-0
.50.
00.
51.
0
Years of Residence in Community
Effe
ct o
n R
eade
rshi
p
0 20 40 60 80 100
-1.0
-0.5
0.0
0.5
1.0
Age (years)
Effe
ct o
n R
eade
rshi
p
0 20 40 60 80 100
-1.0
-0.5
0.0
0.5
1.0
Additive
Linear
0.0 0.1 0.2 0.3 0.4 0.5
R-Square
Years of Education
Effe
ct o
n R
eade
rshi
p
8 10 12 14 16 18
-3-2
-10
12
Income (Thousands)
Effe
ct o
n R
eade
rshi
p
20 40 60 80 100 120
-3-2
-10
12
Years of Residence in Community
Effe
ct o
n R
eade
rshi
p
0 20 40 60 80
-3-2
-10
12
Age (years)
Effe
ct o
n R
eade
rshi
p
20 30 40 50 60 70 80
-3-2
-10
12
Age
Education
Female
Income
Residence
RBS
-0.1 0.0 0.1 0.2 0.3 0.4
TRBS
-0.1 0.0 0.1 0.2 0.3 0.4
Effect on Readership (Regression Coefficient)
Principal Compoent 1
Prin
cipa
l Com
pone
nt 2
-0.2 -0.1 0.0 0.1 0.2 0.3
-0.2
-0.1
0.0
0.1
0.2
0.3
1
4
2
4
3
2
1
4
3
34
413
2
3
4
3
2
33
3 1
3
34
4
4
3
1
14
4
44
4
32
3
1
4
4
3
1
1
3
2
4
24
4
4
1
1
13
3
1
3
33
3
3
43
2
4 4
3
1
3
1
3
4
433
3
3
1
1
3
2
3
3
3
33
4
22
1
1
3
2
4
4
2
3
3
2