semi-colonialism and journalistic sphere of influence
TRANSCRIPT
SEMI-COLONIALISM AND JOURNALISTIC
SPHERE OF INFLUENCE
British!American press competition in early
twentieth-century China
Yong Z. Volz and Chin-Chuan Lee
British!American press competition occurred in semi-colonial China in the early twentieth century,
when the United States, as a rising world power, challenged the British monopoly by advocating
an ‘‘Open Door Policy.’’ While the British and American presses in China strengthened the
cohesion of their respective expatriate communities, we maintain that these newspapers also
contributed in a fundamental way to the colonial reconfiguration and power redistribution
between Britain and the United States as they vied for influence with different ideas and practices
of colonialism. The historical legacies of semi-colonialism are relevant to contemporary
globalization where countries are growing more interconnected while constantly competing for
power and privilege.
KEYWORDS British!American competition; colonialism; foreign press; press competition;
semi-colonialism
Introduction
Westerners often took their newspapers, alongside other institutions such as banks
and clubs, on their colonial ventures. In the early twentieth century, multiple imperialist
powers*Britain, France, Germany, Japan, Russia and the United States*continued to
carve respective spheres of influence and to contend for supremacy in China. In addition
to being actively involved in Chinese-language publishing to influence the local Chinese,
various colonizers published more than 100 foreign-language newspapers in major
Chinese cities (Chao, 1931; Chen, 1937). What was their motivation for starting those
foreign-language newspapers? What kind of readership did the newspapers serve?
More pointedly, what was their role in the imperial!colonial configuration? This
paper focuses on British and American competition over English-language newspaper
publishing in China from the 1900s to the early 1930s, a period that marked increasing
American imperial expansion, thus challenging Britain’s long predominance in the colonial
movement.
Edward Said’s seminal work on Orientalism explores the dominant relationship that
the modern metropolitan West imposed on its overseas territories (Said, 1978). He
contends that literature, social science and popular culture helped create a fetishized
image of the Orient as a corollary of*or as an adversary to*Western culture in ways that
justified colonial exploitation. More recent postcolonial scholarship has shifted the focus to
the reciprocal relationship between the colonizers and the colonized (e.g., Bhabha, 1995;
Pratt, 1992). They claim that the discursive formation of colonialism and anti-colonialism
Journalism Studies, Vol. 12, No 5, 2011, 559!574ISSN 1461-670X print/1469-9699 online– 2011 Taylor & Francis DOI: 10.1080/1461670X.2010.527551
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was an eclectic and pluralist process, involving constant though unequal negotiation
between European colonizers and the native elite. The press was considered to be a major
site of discursive contestation over colonial attitudes and practices (Jones, 2003). Julie
Codell, for example, argues that the Victorian press in India and other colonies produced
‘‘co-histories’’ in which Britain and its colonies ‘‘textually constituted themselves and each
other.’’ The press constituted both a ‘‘site of authority’’ for imperial domination and a ‘‘site
of fracture’’ for local resistance (Codell, 2003, pp. 15!25).While the contestation between colonial powers and their subject peoples was an
important aspect of colonialism, we propose to also look at the ideological infighting
among colonial powers themselves. We view colonialism as an organically connected
international framework*not a bilateral relation between the colonizer and the colonized,
but rather a multilateral, interlocking relation that involved constant conflict and contest
among the colonial powers as they were expanding their empires. While the British and
American presses in early twentieth-century China strengthened the cohesion of their
respective expatriate communities and thus became essential to the very existence of
each colonial power in China, we maintain that these newspapers also contributed in a
fundamental way to the colonial reconfiguration and power redistribution between Britain
and the United States as they vied for influence with different ideas and practices of
colonialism.The British had a long history of English-language newspaper publishing in China, of
which the North China Daily News (1850!1951) was the oldest and most influential. The
American commercial press was virtually non-existent in China before the 1900s, save the
marginally influential monthly, Shanghai News Letter, and a few other short-lived
periodicals (Chao, 1931). In 1901, Willis Gray founded the first American daily, Shanghai
Times, but it was sold to the British interest in 1911 (Powell, 1936). The 1910s and the
1920s, however, began to witness a solid, vigorous growth of the American press in China.
By the mid-1930s, in Shanghai alone, Americans published six newspapers or news
magazines compared with the British’s eight (Ma, 1935). Despite their commercial nature
and private ownership, both the British and American newspapers were political in
essence and nationalist at heart. As American correspondent Don Patterson (1922, p. 3)
observed, the foreign press in China was ‘‘almost by necessity actuated by the national
interests of its editors and owners.’’ Our analysis will show that the newspapers were
almost unanimous in echoing their governments’ China policies and in mobilizing support
for their expansionist goals. In a very real sense, the newspaper editors were principal
spokespersons, ideologists, and organizers of the British and American expatriate
communities in China. They served as de facto informal diplomats between the Chinese
and their governments, and reshaped the colonial discourse to compete for imperialist
influences.
We have examined a varied body of primary materials on British!American press
competition in China in the first three decades of the twentieth century. Principal among
them are the memoirs, personal correspondence, notes, and travelogues by British and
American editors, collected from the Western Historical Manuscript Collection in Missouri
and the Hoover Institution Archives at Stanford University. We have also retrieved articles
from the foreign press in China (e.g., the China Weekly Review and North China Daily News),
from major British and American newspapers (e.g. the New York Times and The (London)
Times), and from Chinese official documents and publications. We shall (1) examine the
context and concept of what is called ‘‘semi-colonialism’’ and its implications for foreign
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press competition in China; (2) identify the historical conditions that gave rise to the
American press in competing with the British press; and (3) compare their editorial
differences and colonial discourses on China. The relationship between the foreign press
and semi-colonialism and its current relevance will be further discussed in the conclusion.
Semi-colonialism, the Foreign Press and Its Audience
In the study of modern China, ‘‘semi-colonialism’’ is a widely used but seldom
defined concept. Building on previous research (Goodman, 2004; Osterhammel, 1986;
Shih, 2001), we identify three distinctive yet interrelated aspects of Chinese semi-
colonialism that defined the role and limits of the foreign press in China. First, semi-
colonialism is a middle condition between imperialism and colonialism. As Said (1993)
defines it, colonialism is almost always a consequence of imperialism; their difference
largely lies in the degree and range of the dominant country’s exploitation and control of
the subject country. In the China case, although the Western powers had achieved a great
level of socio-economic penetration and implanted several foreign concessions in the
treaty port cities, they did not acquire a full-range formal settlement and territorial
conquest (as in India). Gallagher and Robinson (1953), McCormick (1967) and Wehrle
(1966) call this state of affairs an ‘‘informal empire,’’ characterized by (1) indirect political
and economic control, rather than direct rule, over a client state; (2) exerting influence
through techniques of subjugation but not via military occupation; and (3) being held
together not so much through imposed official structures as through unofficial channels
of influence. As such, the foreign press was expected to serve as ‘‘soft power’’ to
consolidate the ‘‘informal empire.’’ As will be shown, the foreign press was a central
political means of shaping, justifying and promoting the official colonial discourses. It
cemented cultural bonds and national sensitivity among foreign expatriate communities
through advocacy of their interests in China.
Second, compared to a full-fledged colonial rule, semi-colonialism implies a greater
level of indigenous autonomy from Western domination. Though enjoying extraterritorial
privileges, foreign powers had to acknowledge Chinese sovereignty and negotiate with
the Chinese government. Foreign newspapers were subjected to Chinese censorship.
British-owned and American-owned papers had been banned from the Chinese postal
service on account of criticizing the Guomingtang government (China Weekly Review,
1927; New York Times, 1929; Woodhead, 1935, pp. 194!6). Furthermore, to protect their
economic interests, foreign powers needed to garner support from the Chinese public
(Goodman, 2000; Walker, 1999). By appealing particularly to the Chinese elite, the foreign
press was expected to enhance the foreign power’s diplomatic leverage in dealing with
China.
Finally, the least examined aspect of semi-colonialism*and yet most pertinent to
this study*is that the formation of colonial practices and ideology is a dynamic process of
constant negotiation and contestation among various Western powers, each with its own
agenda and rhetoric. Unlike India, China was never fully colonized by a single country; only
part of it was carved up into different ‘‘spheres of influence.’’ Shanghai was a center of
economic activity and foreign press, where about 80,000 foreigners ‘‘of almost every
nationality and race’’ resided (Powell, 1945). Richard Feetham, chairman of the Shanghai
Municipal Council Commission, argued that in the racially and nationally divided city, the
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leading foreign newspapers ‘‘occupy a position of peculiar responsibility, both as
purveyors of news, and as commentators on questions of current interest’’ (1931,
p. 230). The coexistence and shifting influence of various foreign communities provoked
intricate conflict and sometimes strategic alliances among them. As American editors
campaigned for the abolition of ‘‘extraterritoriality’’ in China in the late 1920s and the early
1930s, Japanese and European newspapers lost no time in attacking American self-
righteousness and reinforcing the anti-foreign sentiment among the local Chinese.The foreign press reached a wide and diverse readership. A typical English-language
newspaper consisted of three groups of readers. The first group was the foreign residents
(Americans, British, and Continental Europeans) of diverse backgrounds. American
businessmen, educators and missionaries who had lived in China often mentioned in
their memoirs that the English-language papers published in China were their regular
readings (e.g., Allman, 1943; Crow, 1938; Dingle, 1911; Service, 1991). The British read the
North China Daily News earnestly, while their American rivals also kept up with the British
policy through it (Powell, nd, p. 17). These newspapers, in a way akin to the early
immigrant press in the United States (Park, 1922), served to establish cultural bonds and
promote common cause among the expatriates while preparing them to adapt to an
unfamiliar environment. The difference was that immigrants in the United States aspired
to be incorporated into the mainstream society, whereas foreigners in China were mostly
sojourners.
The second group of readers included the Chinese elite. The American-edited
Shanghai Evening Post and Mercury sold an average of 5000 copies in Shanghai in the early
1930s, almost half of the readers being Chinese (Gould, 1960s, p. 121). John Powell (1945,
p. 12), editor of the China Weekly Review, found that hundreds of Chinese English-reading
college students were using the Review as their text. Chinese officials also paid close
attention to the foreign press to gauge foreign attitudes toward China. Yuan Shih-kai, a
general in Qing court who was briefly made the president of the Republic, praised Henry
Woodhead, British editor of the Peking Gazette, for ‘‘cementing closer relationships
between China and other countries’’ and ‘‘presenting the difficulties of our country before
the world’’ (Woodhead, 1935, p. 46).The third group was the foreign audience outside China. Most of the foreign press in
China had overseas subscribers. The Shanghai Evening Post and Mercury sold 2000 copies
overseas; North China Star sold 4000 copies locally and 4000 copies overseas (Ma, 1935);
the Shanghai-based monthly Far Eastern Review had distribution offices in New York,
London, Paris, Berlin and Tokyo, distributing 6000 copies worldwide (Chao, 1931, p. 78).
The North China Daily News was said to be influential in London, Washington, Paris, and
Tokyo (Shaw, 1973, p. 50). In addition, most of those foreign editors doubled themselves
as China correspondents for their home countries. The (London) Times’s and the New York
Times’s correspondents relied primarily on the China-based foreign press to file cables
(Chao, 1931, p. 3, New York Times, 1915, 1929). Writing from Beijing to his editors at The
Times, G. E. Morrison often cited American and British newspapers published in China as
sources (Morrison, 1976).
The foreign press sought to influence these three groups of readers. Western
governments recognized foreign editors and correspondents as ‘‘China hands,’’ while
Chinese officials held them in high respect and even appointed them to offices. Henry
Woodhead (1935, p. 79) was offered a lucrative post as political advisor to China’s premier.
G. E. Morrison, after 15 years as The Times’s Peking correspondent, became political
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counselor to Yuan Shih-kai. Thomas Millard, American founder of the China Press, worked
as full-time advisor to the Chinese government between 1922 and 1925 and between
1929 and 1935. John Powell received $10,000 from President Chiang Kai-shek when he
was repatriated to the United States in 1942, after suffering from one year of
imprisonment by the Japanese in Shanghai (Hamilton, 1986). These editors and journalists
were also granted interviews with top Chinese leaders, a rare opportunity for a local
Chinese journalist (Morrison, 1976; Pennell, 1974; Powell, 1945; Woodhead, 1932).
Furthermore, many prominent American journalists came to be involved in China’s
partisan conflicts and civil war (MacKinnon and Friesen, 1987; Rand, 1995). Indeed, they
acted as informal diplomats between Chinese officials and imperial powers. It was claimed
that the foreign editors and correspondents in China ‘‘excised far more influence upon
governmental policies than have all the foreign diplomatic officials put together’’ (China
Weekly Review, 1928). The prominence of these editors, in turn, ensconced newspapers in
central institutions of colonial politics.
The British News Monopoly and the Emerging American Press
In the late nineteenth century, the British, given their overall presence, dominated
English-language newspaper publishing in China. Henry Shearman founded the first
English-language weekly, North China Herald, in 1850 as Shanghai was becoming a major
trade and commercial center. Fourteen years later, the paper was changed into a daily, the
North China Daily News, enjoying a reputation as ‘‘the Bible of foreigners’’ (Powell, nd,
p. 17). Hewing too closely to British foreign policy, however, it was not always well
received among the non-British residents (China Weekly Review, 1927, 1929; Powell, nd;
Shaw, 1973, pp. 50!79). With the British launching another 13 English-language
commercial dailies between 1850 and 1900 (Chen, 1937), the British press seemed to
have taken a monopolistic hold in China by the turn of the twentieth century.
The American commercial press, in contrast, had a minimal presence in China in the
nineteenth century, publishing no daily newspaper. By 1911, only the New York Herald had
a ‘‘patriotic Britisher,’’ W. H. Donald, as its representative in China (Morrison, 1976). The
American press, however, spurted in the late 1910s and the 1920s. In Shanghai, Thomas
Millard started the daily China Press and Millard’s Weekly Review in 1911 and 1917,
respectively. In Tientsin (Tianjin), Charles Fox founded the North China Star in 1918, directly
challenging the monopoly of the British Peking and Tientsin Times. By 1935, Americans
published 10 English-language dailies and newsweeklies in China, only one short of British
papers in number (China’s Department of Internal Affairs, 1935). The Shanghai Evening Post
and Mercury enjoyed a daily circulation of 7000 copies, second only to the British North
China Daily News (Chen, 1937). In the 1930s the United Press expanded its China Bureau,
so did the New York Times, Christian Science Monitor, Chicago Tribune and the New York
Herald Tribune establish bureaus in Shanghai and Beijing (Chao, 1931, p. 87; Gould, 1937).
Meanwhile, the Missouri School of Journalism sent its faculty and alumni to establish a
string of journalism schools in China. The Chinese press began to turn to the United States
as a mentor; the Chinese press was said to be ‘‘predominantly American in style, makeup
and content’’ (White, 1935, p. 20).The expansion of the American press needs to be understood in the context of three
intersecting social and political dynamics: the British news monopoly; the expanding
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American community with a shared sense of Americanness; and the progressive,
expansionist American foreign policy that set the tone and pace for competing against
the British in East Asia. First, the American press was established as a direct reaction to the
decades-long British dominance. Millard founded the China Press and China Weekly Review
to compete with the British North China Daily News, which, in Millard’s words, was ‘‘a
journalistic Solomon naıvely trying to form American opinion’’ (1928, p. 180). Millard was
but a prime example of American consciousness to wrest British news advantages. It was
observed that American news in the local Chinese-language newspapers was mainly
translated from European news agencies, particularly Reuters. ‘‘This Europeanized
American news was confined largely to the seamy side of American life,’’ Norwood
Allman (1943, p. 250), a prominent American lawyer in Shanghai, argued, ‘‘as most of the
agencies had national axes and were only too happy to blackguard and belittle
Americans.’’ Landing in Shanghai in 1911, Carl Crow (1944, p. 5) quickly noted: ‘‘It was
rather irritating and puzzling to us expatriate Americans to see all news from home
published as London date line, even the returns of American elections.’’ In reaction, Crow
and his Missouri classmate John Powell acquired funds from American interests and
started an American news agency in Shanghai to distribute translated news to local
Chinese newspapers.
The ‘‘American press’’ was often defined in rival terms to the British press. Crow
(1944, p. 5), then assisting Millard in establishing the China Press, admitted, ‘‘It was a
matter of national as well as professional pride with us to make a success of the American-
style newspaper’’ vis-a-vis the British ones. When the China Press fell into British hands in
1918, the American community feared that it would no longer ‘‘represent American ideas,
ideals or policies’’ because of ‘‘its nationality tangle’’ (China Weekly Review, 1925, 1926a,
1926c). George Sokolsky (1919), editor of the North China Star in Tientsin, urged his fellow
Americans in Shanghai to re-establish a ‘‘real American daily’’ that ‘‘should aggressively
protect American interests as the North China Daily News protects British interests.’’ The
expatriate American community proceeded to organize the American Publishing
Company. In 1926, the American-owned newspaper in Manila, Daily Bulletin, happily
announced that the Company in China was preparing to ‘‘establish a daily which will be
distinctively American in ownership, American in management and American in policy’’ to
‘‘give Americanism a voice in the Oriental affairs’’ (China Weekly Review, 1926c).
Second, this Americanist sentiment resulted from the rapid expansion of the
American community both in number and power in Chinese major treaty port cities, which
provided a broader social context for the growth of the American press. According to the
China Year Book (1913, p. 594; 1927, p. 30), the American population in China multiplied
from 3470 in 1911 to 8817 by 1924. The American business class began to take hold,
providing a strong newspaper readership base and advertising support. The China Weekly
Review, for example, was largely supported by advertising from American oil, banking,
insurance and shipping firms (Schuman, 1956, p. 35). According to various editions of the
China Year Book, the American firms grew from 111 in 1911 to 412 in 1921, and reached
551 by 1927. The British had a slower growth, from 10,256 residents and 606 firms in 1911
to 14,701 residents and 726 firms in 1924. In Shanghai, there were 3149 Americans and
8449 British residents in 1930 (Feetham, 1931, pp. 21!2).The enlarged foreign population led gradually to the formation of distinctive
national communities. Woodhead (1935, p. 207) observed that ‘‘common clubs, schools,
churches no longer suffice for the British and American communities in China.’’ Meanwhile,
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Americans’ advocacy for the abolition of ‘‘extraterritoriality’’ intensified the tensions
between Americans and the British-dominated European community in China. Arriving in
Shanghai in the early 1930s, Harry Carr (1935, p. 186) of the Los Angeles Times reported
that ‘‘Everybody hates everybody else in Shanghai’’ and ‘‘upon one point only do they
(Europeans) concentrate, emotionally, intellectually, and spiritually: they all hate the
Americans.’’
The perceived isolation and European hostility developed an acute communal
consciousness among the Americans. They published directories of Americans and
American firms in China and established American associations to ‘‘keep up our feeling
of being separate from the British’’ (Service, 1991, p. 194). The American Foreign Service
for China was formed in 1924 to facilitate the expanding number and scope of American
enterprises, with more than 20 consulates or other posts set up in different parts of China
(Fairbank, 1974, p. 69). The American press was considered essential to nourishing
Americanness among the expatriates. When Cornelius Starr purchased the rival British
Shanghai Mercury and merged it with Shanghai Evening Post, he had to promise the
Mercury’s editor Woodhead to create a column for him, called ‘‘As a Briton Sees It.’’ The
new editor, Randall Gould, was irritated by the inclusion of a British voice in ‘‘our American
paper.’’ ‘‘I conscientiously altered his British spellings,’’ Gould (1960s, p. 129) recalled, ‘‘I felt
a bit grumpy as the Post suddenly picked up popularity with the Shanghai British
community.’’ A prospectus published in China Weekly Review stated:
In an international community such as Shanghai a newspaper . . . is of as much
importance to the American community and to American interests in general as schools,
clubs, churches and business institutions. Without an organ to lead, express and interpret
this opinion, the American community must remain inarticulate and play a minor or
negligible part in the affairs of Shanghai, the largest and most important city in Asia.
(1926b, p. 83)
Finally, the impetus for developing an American press should be seen as part of
America’s expansionist era. The period of 1898!1919 has been characterized as the
‘‘turning point’’ of American foreign policy, shifting from the Republican ideal of non-
interventionism to a new political ideology of America as Empire (Raico, 1995). The
Progressive movement nurtured the idea that expansionism was an American moralistic
mission to promote democracy throughout the world and to compete with other world
powers. It was during this period that the United States began to have a consistent political
and diplomatic program in East Asia (Fairbank, 1974). Having acquired the Philippines
after the Spanish!American War in 1898, the United States quickly emerged as a new
imperial power in East Asia to challenge Britain’s century-long dominance.
The visions and priorities of American Progressivists in China departed significantly
from the British colonial practices and discourses. As Walter Lippmann (1935, p. 376) saw
it, ‘‘Great Britain has a large economic interest in China whereas America has a relatively
small one.’’ In fact, American editors in China saw the US interest as primarily ‘‘cultural and
moral’’ (Ekins and Wright, 1938; Millard, 1916, pp. 339!63; Powell, nd), based on the
ideology of ‘‘manifest destiny’’*a desire to implant Chinese democracy in the images of
American idealism. They felt almost personally responsible for China’s progress, and their
writings made China America’s ‘‘most favorable charity’’ (Fairbank, 1974). Reporting for the
New York Herald-Tribune, George Sokolsky (1937, p. 3) assured his home readers that ‘‘the
most significant job done by Americans in China is neither the buying nor the selling of
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goods.’’ In line with the Progressive terminology of nobility and altruism, he praised
American missionaries to have ‘‘planted the seeds of a social revolution’’ by bringing the
Chinese ‘‘the light of modern learning aflame’’ and ‘‘a forward-looking, progressive, non-
opium-smoking monogamous leadership’’ (1937, p. 4).However altruistically and morally intended, the Progressive ideology promoted the
doctrines of American imperialism. American expansion in China had considerable
economic*not just moral and cultural*motives. Some scholars argue that the American
rhetoric about helping China was a cloak for its economic self-interest abroad (e.g.,
McCormick, 1967; Williams, 1982). America’s commercial interest was embodied in its
Open Door Policy, which sought to ensure equal access to the China market. American
trade was growing dramatically, replacing Britain by the late 1920s as China’s
second biggest trading partner, next to Japan. The United States made up 15.7 percent
of China’s total foreign trade while the British accounted for only 7.8 percent (Clark, 1932,
pp. 105!6).The altruistic rhetoric of the Progressive ideology nonetheless helped the United
States to smooth over its imperialist mission in China. This rhetoric was greeted by the
Chinese as an antidote to European and Japanese styles of naked exploitation. The
American University Club was organized in Shanghai to serve the American-returned
Chinese students. Americans also launched dozens of missionary universities, including
the prestigious Yenching University in Beijing. These cultural efforts unnerved the British
community. Commenting on Dr. John Dewey’s recent lecture tour in China, North China
Daily News urged the British to initiate similar efforts:
Why does not England send out some of her picked men from time to time to China and
Japan, who will so leave the thought of the country that when China’s day comes (as
come it will) there will be no question as to the ‘‘side’’ she takes? . . .We would use the
columns of the influential North China Daily News to urge on the British in this country to
‘‘wake up’’ in this matter. (North China Daily News, 1919)
Journalism figured importantly in promoting American rhetoric. Millard put Chinese
investors on the editorial board of the China Press in order to ‘‘present their point of view’’
and ‘‘refute misrepresentations designed to injure China and impair her national prestige
and credit’’ (cited in Rozanski, 1974, p. 94). President Theodore Roosevelt encouraged
Millard to use his paper as a tool both for promoting American expansion in China and for
transforming American indifference into supporting a pro-China policy. American editors
saw their China-based press as an important means of cultural diplomacy. Powell claimed
that his Review ‘‘has consistently supported the program of an independent China
that . . . (does) not become a colonial appendage of other European or Asiatic nations’’
(Chao, 1931, p. 76). ‘‘This policy,’’ Powell asserted, ‘‘has generally conformed to American
policy in respect to China. It has supported the Open-Door Policy, Chinese autonomy in
respect to tariff, as well as the abolition of extraterritoriality’’ (Chao, 1931, p. 76). T. O.
Thackerey declared that the Shanghai Evening Post and Mercury was ‘‘tolerant, kindly, but
firm on matters involving Sino-American relations; seeking for the ultimate abolition of any
false and unnatural barriers toward the friendly intercourse between the two nations’’
(Chao, 1931, p. 66). When American colleagues criticized the Far Eastern Review for being
pro-Japanese, its editor rebutted by saying that his ‘‘sound journalism and good
Americanism’’ consistently ‘‘fought to defend China’’ and the American Open Door policy
(Rea, 1928, p. 147).
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In summary, the emerging American press in China was a direct response to the
dominance of the British press, as US policy became increasingly aggressive in competing
with the British in East Asia. The complex dynamics and multi-angular relations leading to
the rise of the American press in China paralleled those that had defined China’s semi-
colonial condition. The American press’s presence in China*and the Sino-American
relationship in general*was not solely determined by Americans, or by the United States’s
policy, or even by the interactions between Americans and Chinese. Rather, it should be
seen as a product of the Americans as a newcomer deciding to challenge the century-old
British colonial predominance in the Far East.
Editorial Contestation Over Colonial Discourse
Wary of the growing American press influence, the British press tried to reassert its
leadership by defending its editorial approach to China affairs. Like Americans, British
editors put national interest above and over the journalistic canons of objectivity and
detachment. When approached by a German banker to establish the Peking Gazette,
Woodhead*whom Americans called ‘‘dean of the British die-hards’’*wanted to ‘‘be
assured that it was a British paper’’ (1935, p. 40). As World War I was raging in Europe,
Morrison (1915, p. 373) wrote to The Times editor Henry Steed, confirming that the two
British-owned newspapers, the Peking Daily News and the Peking Gazette, were ‘‘in line
with the British sentiment against the German influence and whose loyalty can be no
question.’’
As they developed a nationalist overtone, the British were troubled by the increasing
discursive power of the American press in China. Morrison (1909a) complained to his home
editor about the lack of coverage on China in The Times: ‘‘Readers will now turn to the New
York Herald for latest information from Peking.’’ He was particularly concerned about
misrepresentation of British interest to the Chinese public by the American-owned
newspapers. He warned that ‘‘the Times is only mentioned to be abused’’ by American
editors (Morrison, 1909b). In the following years, The Times (1925) made repeated
accusations that American newspapers in China were ‘‘anti-British agitators’’ who
exploited the Chinese nationalist sentiment for ‘‘their own ulterior purposes.’’British editors attempted to discredit their American competitors while currying
endorsements from both the foreign community and the local Chinese. When Millard
started his China Press in Shanghai in 1911, the North China Daily News reportedly urged
the Chinese backers to withdraw their investment from its rival paper (Powell, nd, p. 59).
Two years later, when Millard solicited support from Chinese officials to establish a
Chinese-language daily, Morrison of The Times drafted a memorandum to Tsai Ting-kan,
President Yuan Shih-kai’s secretary, dismissing Millard’s proposal as ‘‘bound to support the
policy of the American government’’ (Morrison, 1913, pp. 145!7). He warned the Chinese
officials that, if conflicting views should arise over America’s anti-Chinese immigration
policies (referring to the Chinese Exclusion Act), ‘‘is Mr. Millard in that case to forget his
American nationality and to support the Chinese government or is he to support his own
Government, for it is still an American editing and American paper under American
protection?’’ In 1917, soon after Millard’s Review began its circulation, O. M. Green of the
North China Daily News launched a broadside attack on Millard’s alleged pro-German
editorials that were in fact reflecting the then US neutral stance on the war. Green’s attack
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nonetheless led British advertisers to boycott both the Review and the China Press,
eventually forcing Millard to sell the China Press to a British merchant in 1918 (China
Weekly Review, 1930).
The American press and the British press came from similar bipartisan politics, both
operated along the economic logic, and invented the fact-centered discursive practices
(Chalaby, 1996). However, they were, as Woodhead (1935, p. 245) put it, ‘‘hopelessly
divided’’ in their editorial policy toward China affairs. While the American editors
expressed ‘‘their natural sympathy for Chinese aspirations,’’ British papers were ‘‘rather
bitter and persistently uncomplimentary’’ (Berkeley Daily Gazette, 1926). China Weekly
Review (1927) accused the North China Daily News of ‘‘journalistic rowdyism’’ and its
‘‘critical, uncompromising and often insulting attitude toward Chinese institutions and
particularly political movements and aspirations.’’ Gould (1935) contended that the foreign
press in China was obliged to adopt a more constructive approach to China’s
development. Blaming the British press as hindering Chinese modernization and
democracy, these arguments reflected an underlying Progressive impulse among the
American editors to harness the socially responsible press for social reform.
Even British officials feared that some British newspapers would impede British
colonial ventures in China. In a 1926 report, British Colonel L’Estrange Malone blamed the
British newspapers for ‘‘always adopting the most reactionary outlook (on China), and
giving the worse possible impression of British policy.’’ Malone particularly contrasted the
role of the British press in foreign policy with that of its American counterpart: ‘‘Probably
the American press in China more accurately portrays the real sentiments of American
democracy toward China than does official policy here.’’ He continued, ‘‘Mr. MacMurray,
the American minister, is helped by this press, just as Sir Ronald Macleay, British minister, is
hindered in his dealings with the Chinese by the bitter abuse of the British press in China’’
(Berkeley Daily Gazette, 1926, p. 4; Millard, 1928).
The British editors maintained a steady defense of their critical editorial stand on
Chinese modernization. They considered their approach to be serving the best interests of
both Britain and China. Responding to the charge that The Times’s articles were ‘‘less
favorable to China,’’ editor Ignatius Valentine Chirol (1909, p. 525) said: ‘‘I believe that
though the medicine may have been unpalatable it did them good.’’ Wilfred Pennell,
British editor of the Peking and Tientsin Times, echoed,
The Foreign Press, and particularly the English Press, in China, has formed one of the
most powerful forces from the West which have been directed towards the historical
mission of modernizing China and bringing her into the world system of economy and
politics . . . The paper’s criticisms, irritating as they may often have been, were
undoubtedly of great value, especially during the period when the Chinese press was
in its infancy and hardly aware of the full meaning of the enormous and unparalleled
period of change which the impact of the West has introduced . . . Throughout, its broad
mission has been to interpret the West to China and by applying Western standards of
criticism to stimulate the deepening of change. (Chao, 1931, pp. 56!7)
Pennell not only attempted to uphold this ‘‘fault-finder approach’’ but, by dealing
with the more abstract question of modernity and affirming the critical culture of Western
journalism, he also aimed to delineate the proper role of the foreign press*and that of
Western Powers in general*in the process of Chinese modernization. Indeed, the British
editors despised the Americans’ journalistic practice in China. Woodhead (1935, p. 194)
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considered the American-owned North China Star ‘‘exceptionally friendly to the
[Nationalist] party*injudiciously so, in my opinion.’’
American editors, on the other hand, appealed to the United States’s anti-colonial,
anti-imperialist rhetoric that found popularity in China. Thackerey stated that the Shanghai
Evening Post and Mercury recognized ‘‘its position as a guest in China, and conducts itself
as a guest; not deviating in any matter of principle; but not nagging, harping or indulging
in petty scolding’’ (Chao, 1931, p. 66). This ‘‘constructive method’’ seemed to be widely
shared by American editors both at home and in China. The New York Times (1911)
reported delightedly that Millard’s China Press was ‘‘a live newspaper devoted to progress
in China.’’ A 1926 proposal for establishing an American daily in Shanghai stated that the
paper should follow ‘‘the best tradition of American journalism’’ and adopt ‘‘a tolerant and
constructive policy’’ (China Weekly Review, 1926b). When Gould (1960s, p. 166) took over
the editorship of the Shanghai Evening Post and Mercury in 1934, he pledged to be
‘‘constructively pro-Chinese as to editorial policy though we also criticized where that
seemed appropriate.’’ He even invited Kwei Chung-shu, editor of China Critic*a radical
opinion magazine*to write a regular column.The debates around constructive versus destructive methods came to symbolize the
role of the foreign press in China as a focal arena for expressing views on colonialism and
its morality. The journalistic rivalry between the British and the Americans came to a head
in the late 1920s when China was united under the Guomindang rule. Most American
editors supported China’s nationalist sentiment and campaigned intensely to abolish the
‘‘unequal treaties’’ that protected colonial privileges. They attacked imperialism and the
intervention of China by European and Japanese powers, and urged the US government
and other foreign powers to refrain from demanding Concessions.Holding on to the old treaty privileges, British newspapers advocated forceful
Western intervention as a right solution for China’s troubles, and reprimanded American
editors for ‘‘participating in the anti-British agitation’’ (Woodhead, 1935, p. 204). Several
anonymous letters appeared in leading British newspapers in Shanghai, urging that Powell
be deported from the International Settlement and his Review be suppressed (Millard,
1927, p. 233). British newspapers blamed the American-controlled Chung Mei News
Agency for providing ‘‘brazen falsehood’’ and ‘‘circulating defamatory and mendacious
reports’’ about British military treatment of the Chinese ‘‘solely for the purpose of
fomenting anti-foreign feeling among the Chinese’’ (Peking and Tientsin Times, 1927).
Furthermore, Woodhead published a highly provocative editorial in the Peking and Tientsin
Times, charging the American community with ‘‘semi-parasitism,’’ because this community
had been ‘‘founded and built upon rights secured by Britain and France over eighty years
ago’’:
[Americans] owe the fact that they have been able to reside and pursue their lawful
avocations in China entirely to the so-called ‘‘unequal Treaties.’’ But, unlike Great Britain
and France, they did not secure these Treaties by force, but by semi-parasitism . . .
American envoys followed in the wake of the victorious armies and fleets of other
Powers, and without sharing in the risks and hazards of war secured from the Chinese the
same privileges as those which had been won by other Governments. (cited in
Woodhead, 1935, pp. 204!5)
Woodhead warned the American public that they had been ‘‘doped’’ by the pacifist
newspaper editors and foreign policy makers regarding the China situation. ‘‘The
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Americans,’’ he wrote, ‘‘had been led to believe that the present upheaval (in China) is a
genuinely Nationalist movement, free from Bolshevik influences, and that ‘foreign
imperialism’ and the ‘unequal Treaties’ lie at the root of China’s troubles’’ (1935, p. 204).
He considered the ‘‘Open Door Policy’’ to be typical of American hypocrisy to champion
anti-imperialism while advancing American economic interest in China. More to his point,
the American policy in China was a betrayal against other Western powers, especially its
closest ally, Britain.
Conclusion and Discussions
In a sequel to Orientalism (Said, 1978), Said (1993) took up the theme of historical
resistance to imperial culture. Post-colonial scholar Mary Pratt (1992, p. 6) depicted the
colonial encounters between colonizer and colonized as a ‘‘contact zone,’’ or a space in
which ‘‘peoples geographically and historically separated come into contact with each
other and establish ongoing relations, usually involving conditions of coercion, radical
inequality, and intractable conflict.’’ This transcultural perspective emphasizes how
subjects and their colonial discourses and practices are constituted in and by their
relations to each other. However, most of the existing post-colonial studies have neglected
the interaction and competition among various colonial powers in the colonial enterprise.
This study hopes to bring to light the discursive contestation among colonizers
themselves. The discourse of colonialism constructed by the colonizers might not have
been as coherent or homogeneous as generally assumed. Holding different political goals
and economic interests, various imperial!colonial powers competed for political
legitimation and hegemonic advantages of colonial conquest. In our case, the colonial
discourse was not shaped primarily by the interactions between the imperial nations and
the subject peoples, but was a product of inter-imperial rivalry in the early twentieth
century. The colonial expatriates also played a key role.
The press was tightly affiliated with the colonization process. In addition to
constituting ‘‘the software of empire’’ (Nalbach, 2003) to justify the Empire at home and its
foreign expansion, the press provided a site for imperial contest over colonial hegemony,
leading ultimately to power redistribution and reconfiguration in the colonial history. Our
study shows that the British!American press struggle in China not only extended but also
constituted an essential part of their larger colonial competition. The American press
emerged as a challenge to the British dominance, and proceeded to advocate the US
Open Door Policy as an oppositional imperialist ideology to traditional colonialism. While
the Open Door Policy might seem to have been motivated by an attempt to obtain an
equal footing with other imperial powers to trade in China, its significance was far broader.
It was rooted in the general Progressive sentiment that encouraged the US expansion as
an opportunity to reaffirm American ideals of democracy around the world. Instead of
joining the ranks of Germany and Japan in the style of older colonial exploitation, the
United States initiated a ‘‘progressive’’ type of imperial expansion.
Semi-colonial China provided an opportune site and moment for Americans to test
their Progressive ideas during the course of contesting older European powers for world
supremacy. This historical context is crucial for understanding the story of US expansion
in China and the role of the foreign press in constructing colonial discourses. As the
Chinese government was able to maintain certain power relatively autonomous from
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semi-colonial domination, the colonial press came to play an elevated role as a soft
power of empire in facilitating imperial surveillance. Editors became unofficial diplomats
on behalf of their home countries. The press was a key colonial institution to win public
opinion from the local Chinese, the expatriate communities in China, and their readers
overseas. More importantly, the foreign press in China, serving respective national
interests, waged an inter-imperial discursive war. Each side attacked the other and
justified its national position, to the extent that the press triggered a repositioning of
British and American attitudes toward China, thus helping to reconfigure the colonial
powers in China.
The historical legacy of British and American press competition is profound for China
and beyond. The American press was instrumental in replacing the Eurocentric colonial
discourse with a new ideology and language of progressive expansionism. This revisionist
discourse of colonialism has paved the way for US global interventions as part of our
collective memory in the following decades. MacKinnon (1997) argues that the current
media environment in China is analogous to its semi-colonial experience in the early
twentieth century as multiple global powers are attempting to achieve economic and
political influence there. Many issues remain unsettled. The most important issue is
whether China can sort out its own position in the age of globalization and make
appropriate responses to the mixed challenges of enlightenment, neocolonialism, and
media imperialism.
ACKNOWLEDGEMENTS
We gratefully acknowledge the generous support of a grant from the Research Grants
Council of Hong Kong (9041283-660) and additional assistance from the Center for
Communication Research at the City University of Hong Kong. We also want to thank
Huan Ran and You Li for their research assistance.
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