section 1: introduction - conversion ideas

© conversionideas.com 2018

SECTION 1: INTRODUCTION

The Complete Conversion Optimization course

Ruben de Boer - conversionideas.com


COURSE GOALS AND

BENEFITS


Optimization research - Expert review - Web analytics - Web interaction - Customer feedback - Usability test - Competitor analyses - Science & psychology

Test ideas / hypotheses

Prioritize

IT backlog

Test

Create test

Test live

Analysis

Reporting & documentation

Prioritize

Learnings

Deploy chance?

IT backlog

Fix / implement

Test


10 years ago

“If we can change the behavior of people offline, how can we do this online?”


https://www.linkedin.com/in/rgdeboer/


WHY CONVERSION

OPTIMIZATION


Conversion rate optimization

“a systematic approach to increase the number of website visitors taking the desired action”



100 visitors - 1 conversion


100 visitors - 2+ conversions



Through Conversion optimization: • Increase conversion rates

• Gather knowledge about your website visitors



“A systematic approach to give your website visitors the best possible experience, learn from their behavior, share

your knowledge with the business and help making it future proof while increasing conversion rates”


WHAT IS AB TESTING


Why a/b testing

• To analyse what works on your website

• Learn from your visitors’ behavior



50% visitors 50% visitors

A B



50% visitors 50% visitors

20% conversion rate 24% conversion rate

A B


Conversion optimization pyramid

Emotion & intuition

Usability

Functional

Technology

Value proposition Test

Implement

Test or implement

Test


A / b testing

• Splitting visitors over different variations of the same page(s) and analyzing the impact on your KPI’s


TWO TIPS TO START

YOUR CRO SUCCESS


Two tips for success

1. Get your research right o Real insights come from your users, data & science

o The most successful A/B test ideas come from combining those insights


Two tips for success

1. Get your research right o Real insights come from your users, data & science

o The most successful A/B test ideas come from combining those insights

2. Get your data & statistics right o Draw the right conclusions and learnings from your A/B tests

o Keep increasing your success


COURSE STRUCTURE




Prioritize

IT backlog

Test

Create test

Test live

Analysis


Prioritize

Learnings

Deploy chance?

IT backlog

Fix / implement

Test




Prioritize

IT backlog

Test

Create test

Test live

Analysis


Prioritize

Learnings

Deploy chance?

IT backlog

Fix / implement

Test

SECTION 2




Prioritize

IT backlog

Test

Create test

Test live

Analysis


Prioritize

Learnings

Deploy chance?

IT backlog

Fix / implement

Test

SECTION 3 & 4




Prioritize

IT backlog

Test

Create test

Test live

Analysis


Prioritize

Learnings

Deploy chance?

IT backlog

Fix / implement

Test

SECTION 5, 6, 7 & 8




Prioritize

IT backlog

Test

Create test

Test live

Analysis


Prioritize

Learnings

Deploy chance?

IT backlog

Fix / implement

Test

SECTION 9




Prioritize

IT backlog

Test

Create test

Test live

Analysis


Prioritize

Learnings

Deploy chance?

IT backlog

Fix / implement

Test

SECTION 10


The course

• Goal: Together create a successful test plan for your website

• The course includes: o Videos

o Screen recordings

o Lecture slides

o Checklists

o Useful (free) tools

o Google Analytics reports

o Quizes

o In depth articles


The course

If you have any questions during or after the course, please feel free to contact me.

section 1: introduction - conversion ideas

Documents