oldtown berhad - i3investor

11
Refer to important disclosures at the end of this report BUY UY UY UY RM RM RM RM2.20 2.20 2.20 2.20 KLCI KLCI KLCI KLCI : : : : 1,885.72 1,885.72 1,885.72 1,885.72 Pric Pric Pric Price Target : e Target : e Target : e Target :12-MonthRM2.55 (Prev RM2.35) Reason for Report : Reason for Report : Reason for Report : Reason for Report :Company update Potential Catalyst: Potential Catalyst: Potential Catalyst: Potential Catalyst: Successful penetration into new markets AllianceDBS AllianceDBS AllianceDBS AllianceDBSvs vs vs vs Consensus: Consensus: Consensus: Consensus: 92% of consensus for FY15/FY16 Analyst Ian WAN+603 2604 3919 [email protected] Price Relative Forecasts and Valuation FY FY FY FY Mar Mar Mar Mar ( RM RM RM RM m) m) m) m) 2014 2014 2014 2014A 2015 2015 2015 2015F 2016 2016 2016 2016F 2017 2017 2017 2017F Revenue 382 416 458 507 EBITDA 86 95 106 117 Pre-tax Profit 66 76 89 103 Net Profit 49 54 63 73 Net Pft (Pre Ex.) 49 54 63 73 EPS (sen) 10.8 11.9 13.9 16.2 EPS Pre Ex. (sen) 10.7 11.9 13.9 16.2 EPS Gth (%) 0 10 17 16 EPS Gth Pre Ex (%) 0 11 17 16 Diluted EPS (sen) 10.7 11.9 13.9 16.2 Net DPS (sen) 6.0 6.5 7.5 9.5 BV Per Share (sen) 72.6 78.0 84.4 91.0 PE (X) 20.6 18.7 16.0 13.7 PE Pre Ex. (X) 20.7 18.7 16.0 13.7 P/Cash Flow (X) 15.2 13.6 12.5 11.3 EV/EBITDA (X) 10.2 8.8 7.6 6.5 Net Div Yield (%) 2.7 2.9 3.4 4.3 P/Book Value (X) 3.1 2.8 2.6 2.4 Net Debt/Equity (X) CASH CASH CASH CASH ROAE (%) 15.4 15.8 17.1 18.4 Earnings Rev (%): Earnings Rev (%): Earnings Rev (%): Earnings Rev (%): (9) (11) N/A Consensus EPS Consensus EPS Consensus EPS Consensus EPS (sen sen sen sen): 13.1 15.2 19.0 Other Broker Recs: Other Broker Recs: Other Broker Recs: Other Broker Recs: B: 8 S: 0 H: 1 ICB Industry ICB Industry ICB Industry ICB Industry :Consumer Goods ICB Sector: ICB Sector: ICB Sector: ICB Sector: Beverages Principal Business: Principal Business: Principal Business: Principal Business: Café chain operator & FMCG manufacturer Source of all data: Company, AllianceDBS, Bloomberg Finance L.P. At A Glance Issued Capital (m shrs) 453 Mkt. Cap (RMm/US$m) 1,006 / 312 Major Shareholders Old Town International (%) 43.5 RBC Investor Services Trust (%) 7.3 Franklin Resources (%) 6.4 Free Float (%) 36.9 Avg. Daily Vol.(‘000) 696 Malaysia Equity Research 23 Jun 2014 Company Focus OldTown Berhad Bloomberg: OTB MK Equity| Reuters: OLDT.KL Refer to important disclosures at the end of this report Coffee aroma still strong Strong brand name to capitalise on rising coffee consumption in Asia Valuation is attractive compared to regional peers Maintain BUY with higher TP of RM2.55 Leading Leading Leading Leading regional regional regional regional consumer brand in F consumer brand in F consumer brand in F consumer brand in F&B and FMCG. &B and FMCG. &B and FMCG. &B and FMCG. Oldtown is one of the leading regional café chain operators and an established beverages manufacturer based in Malaysia. In FY14, the group generated 54% of its revenue from F&B, while the remainder was from FMCG. Riding Riding Riding Riding on on on on rising coffee rising coffee rising coffee rising coffee consumption in Asia consumption in Asia consumption in Asia consumption in Asia. We find Oldtown’s growth potential in Asia to be attractive, in particular the FMCG segment (coffee mix) as we believe the group has a strong brand name that can capitalise on rising coffee consumption in the region. In general, Asia’s coffee consumption per capita (0.5kg) is still significantly lower than other developed countries (3-4kg). For instance, we see huge growth potential from China (48g per capita) where Oldtown has café outlets in Guangdong province, extensive distribution network covering the key first and second tier cities, and its recent venture into the booming e-commerce industry in China via TMall.com, its flagship online store. Lower Lower Lower Lowering ing ing ing earnings earnings earnings earnings forecast forecast forecast forecast due due due due to to to to slowdown in F&B slowdown in F&B slowdown in F&B slowdown in F&B. On the flip side, we anticipate slower expansion for its F&B segment as the local operating environment is increasingly competitive due to weak consumer sentiment. As a result, we have trimmed our earnings by 9-11% for FY15 and FY16. Nonetheless, earnings growth remains attractive post revision (10%/17%/16% for FY15-FY17) as we expect the FMCG division to continue on its stellar performance (FY14: revenue +25%; PBT +35% y-o-y). Maintain Maintain Maintain Maintain BUY. BUY. BUY. BUY. We maintain our BUY call on Oldtown with higher TP of RM2.55, pegged to 19x CY15 EPS, still based on a 20% discount to peers’ average valuation, and stands at +1 SD of its 3-year historical PE band. Valuations are also supported by its attractive 3-year earnings CAGR of 14.4%. 74 94 114 134 154 174 194 214 234 254 0.6 1.1 1.6 2.1 2.6 Jul-11 Jul-12 Jul-13 Relative Index RM OldTown Berhad (LHS) Relative KLCI INDEX (RHS)

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Refer to important disclosures at the end of this report

BBBBUYUYUYUY RMRMRMRM2.202.202.202.20 KLCIKLCIKLCIKLCI : : : : 1,885.721,885.721,885.721,885.72

PricPricPricPrice Target :e Target :e Target :e Target :12-MonthRM2.55 (Prev RM2.35)

Reason for Report :Reason for Report :Reason for Report :Reason for Report :Company update

Potential Catalyst: Potential Catalyst: Potential Catalyst: Potential Catalyst: Successful penetration into new markets

AllianceDBSAllianceDBSAllianceDBSAllianceDBSvs vs vs vs Consensus:Consensus:Consensus:Consensus: 92% of consensus for FY15/FY16 Analyst Ian WAN+603 2604 3919 [email protected]

Price Relative

Forecasts and Valuation FY FY FY FY MarMarMarMar ((((RMRMRMRM m) m) m) m) 2014201420142014AAAA 2015201520152015FFFF 2016201620162016FFFF 2017201720172017FFFF

Revenue 382 416 458 507 EBITDA 86 95 106 117 Pre-tax Profit 66 76 89 103 Net Profit 49 54 63 73 Net Pft (Pre Ex.) 49 54 63 73 EPS (sen) 10.8 11.9 13.9 16.2 EPS Pre Ex. (sen) 10.7 11.9 13.9 16.2 EPS Gth (%) 0 10 17 16 EPS Gth Pre Ex (%) 0 11 17 16 Diluted EPS (sen) 10.7 11.9 13.9 16.2 Net DPS (sen) 6.0 6.5 7.5 9.5 BV Per Share (sen) 72.6 78.0 84.4 91.0 PE (X) 20.6 18.7 16.0 13.7 PE Pre Ex. (X) 20.7 18.7 16.0 13.7 P/Cash Flow (X) 15.2 13.6 12.5 11.3 EV/EBITDA (X) 10.2 8.8 7.6 6.5 Net Div Yield (%) 2.7 2.9 3.4 4.3 P/Book Value (X) 3.1 2.8 2.6 2.4 Net Debt/Equity (X) CASH CASH CASH CASH ROAE (%) 15.4 15.8 17.1 18.4 Earnings Rev (%):Earnings Rev (%):Earnings Rev (%):Earnings Rev (%): (9) (11) N/A Consensus EPS Consensus EPS Consensus EPS Consensus EPS (sensensensen):::: 13.1 15.2 19.0 Other Broker Recs:Other Broker Recs:Other Broker Recs:Other Broker Recs: B: 8 S: 0 H: 1

ICB IndustryICB IndustryICB IndustryICB Industry :Consumer Goods ICB Sector: ICB Sector: ICB Sector: ICB Sector: Beverages Principal Business:Principal Business:Principal Business:Principal Business: Café chain operator & FMCG manufacturer

Source of all data: Company, AllianceDBS, Bloomberg Finance L.P.

At A Glance Issued Capital (m shrs) 453 Mkt. Cap (RMm/US$m) 1,006 / 312 Major Shareholders Old Town International (%) 43.5 RBC Investor Services Trust (%) 7.3 Franklin Resources (%) 6.4 Free Float (%) 36.9 Avg. Daily Vol.(‘000) 696

Malaysia Equity Research

23 Jun 2014

Company Focus

OldTown Berhad Bloomberg: OTB MK Equity| Reuters: OLDT.KL Refer to important disclosures at the end of this report

Coffee aroma still strong • Strong brand name to capitalise on rising coffee

consumption in Asia

• Valuation is attractive compared to regional peers

• Maintain BUY with higher TP of RM2.55

Leading Leading Leading Leading regional regional regional regional consumer brand in Fconsumer brand in Fconsumer brand in Fconsumer brand in F&B and FMCG.&B and FMCG.&B and FMCG.&B and FMCG. Oldtown is one of the leading regional café chain operators and an established beverages manufacturer based in Malaysia. In FY14, the group generated 54% of its revenue from F&B, while the remainder was from FMCG. RidingRidingRidingRiding on on on on rising coffee rising coffee rising coffee rising coffee consumption in Asiaconsumption in Asiaconsumption in Asiaconsumption in Asia.... We find Oldtown’s growth potential in Asia to be attractive, in particular the FMCG segment (coffee mix) as we believe the group has a strong brand name that can capitalise on rising coffee consumption in the region. In general, Asia’s coffee consumption per capita (0.5kg) is still significantly lower than other developed countries (3-4kg). For instance, we see huge growth potential from China (48g per capita) where Oldtown has café outlets in Guangdong province, extensive distribution network covering the key first and second tier cities, and its recent venture into the booming e-commerce industry in China via TMall.com, its flagship online store. LowerLowerLowerLoweringinginging earnings earnings earnings earnings forecast forecast forecast forecast due due due due to to to to slowdown in F&Bslowdown in F&Bslowdown in F&Bslowdown in F&B.... On the flip side, we anticipate slower expansion for its F&B segment as the local operating environment is increasingly competitive due to weak consumer sentiment. As a result, we have trimmed our earnings by 9-11% for FY15 and FY16. Nonetheless, earnings growth remains attractive post revision (10%/17%/16% for FY15-FY17) as we expect the FMCG division to continue on its stellar performance (FY14: revenue +25%; PBT +35% y-o-y).

MaintainMaintainMaintainMaintain BUY.BUY.BUY.BUY. We maintain our BUY call on Oldtown with higher TP of RM2.55, pegged to 19x CY15 EPS, still based on a 20% discount to peers’ average valuation, and stands at +1 SD of its 3-year historical PE band. Valuations are also supported by its attractive 3-year earnings CAGR of 14.4%.

74

94

114

134

154

174

194

214

234

254

0.6

1.1

1.6

2.1

2.6

Jul-11 Jul-12 Jul-13

Relative IndexRM

OldTown Berhad (LHS) Relative KLCI INDEX (RHS)

Page 2

Company Focus

OldTown Berhad

Company Background

Oldtown is a regional café chain operator and an established

beverages manufacturer based in Malaysia. As at end-March

2014, the group operates 238 café outlets in the Asian region,

of which 208 are in Malaysia, 17 in Indonesia, 10 in Singapore,

and 3 in China. In FY14, the group generated 54% of its

revenue from food and beverages (F&B) segment, while the

remaining was contributed by fast moving consumable goods

(FMCG) segment.

EXHIBIT 1: Historical revenue breakdown

Sources: Company

EXHIBIT 2: Café outlets by country as at end-FY14

Sources: Company

EXHIBIT 3: Café outlets by type as at end-FY14

Sources: Company

Oldtown’s story begins in 1999, when its co-founders and

executive directors, Goh Chin Mun and Tan Say Yap,

formulated their own blend of 3-in-1 instant white coffee and

commercialised the coffee product under the “OLDTOWN”

brand name. Drawing on good customer response, Oldtown

commenced maiden exports of its coffee to Singapore in 2000

and penetrated into the Hong Kong market in 2001.

In 2007, Oldtown undertook a strategic move to capitalise on

its strong brand name by expanding vertically into the food

services industry via a chain of café outlets based on the

concept of the traditional coffee shop in Ipoh, which offers

variety of local foods and beverages. This vertical expansion

was successful and helped the group to build a well-recognised

brand name within the Malaysian F&B industry.

On 13 July 2011, Oldtown listed its shares on the Main Market

of Bursa Malaysia and raised RM79m to fund the construction

of a new headquarters and beverage manufacturing and food

processing plant on a 9-acre land in Tasek Industrial Estate in

Kinta, Perak. With the completion of the new manufacturing

plant in July 2013,the group’s beverage production capacity

more than doubled from 9k to 24k tonnes p.a.

Presently, Malaysia remains its main market, contributing 69%

to total revenue. Going forward, we anticipate export revenue

to pick up strongly, underpinned by increased FMCG

penetration in the Asian market.

EXHIBIT 4: Oldtown FY14 revenue by market

Sources: Company

Industry Prospects

Strong Strong Strong Strong brand namebrand namebrand namebrand name in coffee mix marketin coffee mix marketin coffee mix marketin coffee mix market.... Oldtown is the

largest café chain operator in Malaysia, and also the second

largest coffee mix retailer in Malaysia with12% market share in

2013. Within the white coffee sub-segment, Oldtown is the

clear market leader with 35% market share in 2013, ahead of

the second and third largest players - Super Group and

ChekHup - with about 12% market share each, based on

Nielsen Malaysia’s studies.

67% 67% 65% 62% 60%54%

33% 33% 35% 38% 40%46%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

FY08 FY09 FY10 FY11 FY13 FY14

F&B FMCG

Malaysia208

Singapore10

Indonesia17

China3

Fully-owned Café Outlets

89

Partly-owned Café Outlets

20Kiosk

4

Franchised108

Master licensed17

Malaysia69.0%

China/ HK/Taiwan19.0%

Singapore & Indonesia

9.6%

Others2.4%

Page 3

Company Focus

OldTown Berhad

RivalRivalRivalRivalry is expected to remain ry is expected to remain ry is expected to remain ry is expected to remain intenseintenseintenseintense.... As for the Hong Kong

and Singapore coffee mix markets, Oldtown is ranked number

2 with market share of 22% and 13% in 2013 respectively,

challenging consumer giant Nestle’s Nescafe’s market share of

c.40% and 33%. Going forward, we expect the competition

within the coffee mix industry to remain intense as the major

players strive to capture larger market shares.

F&B is a growing but competitive industry.F&B is a growing but competitive industry.F&B is a growing but competitive industry.F&B is a growing but competitive industry. The Malaysian F&B

industry is a growing but competitive industry. According to

2010 Population and Housing Census of Malaysia (Census

2010), Malaysia has a young population with a median age of

27.6 years or 57.2% of the population is younger than 30

years old. This so-called Generation Y (Gen-Y) population is

considered the fastest growing segment of the country’s

workforce and the majority of them are deemed to have a high

propensity to spend, including on F&B as compared to previous

generations. As such, we believe the F&B industry could be one

of the biggest beneficiaries of the country’s young population.

EXHIBIT 5: Malaysia demographics

Sources: Department of Statistic

Low barriers of entryLow barriers of entryLow barriers of entryLow barriers of entry for F&B industryfor F&B industryfor F&B industryfor F&B industry.... The barriers of entry for

the F&B industry are considered low given the low start-up

costs. However, we view customer service and branding as the

most critical success factors within the F&B industry as

increasingly affluent Malaysian consumers are less price-

sensitive now, but are more focused on brands, product quality

(both food/coffee quality and restaurant’s ambience) and

customer service. Building a strong brand via a differentiation

strategy within the F&B industry could act as a barrier to entry

to new players.

Buyers have hBuyers have hBuyers have hBuyers have high igh igh igh bbbbargaining powerargaining powerargaining powerargaining power.... Broadly, consumers’

spending behavior is greatly affected by their disposable

income, which depends on the general economy. As

consumers are increasingly discerning with heightened

awareness on consumer rights, their bargaining power in the

F&B industry is high due to low switching costs. To mitigate

this risk, Oldtown is focusing on building brand loyalty among

customers via consistent good product quality and customer

service.

Supplies have moderate Supplies have moderate Supplies have moderate Supplies have moderate bargaining powerbargaining powerbargaining powerbargaining power.... On the other hand,

suppliers in the F&B industry have moderate bargaining power

due to the trading nature of commoditised raw materials such

as flour, coffee beans and sugar, which depend on global

supply and demand dynamics. Oldtown sources 80% of its

coffee requirements from overseas markets, such as Brazil and

Indonesia, on a 6-12 months contract basis. Together with its

typical inventory level of 6-9 months, this enables the group to

manage its costs and ASPs more efficiently.

Competitive Strengths

Strong eStrong eStrong eStrong economies of scaleconomies of scaleconomies of scaleconomies of scale. Oldtown enjoys much better

economies of scales with 208 local outlets, which is

significantly higher than its competitors in the local café chain

industry. This puts the group at an advantage to compete in

the highly competitive F&B market, especially with the rising

number of specialty café outlets mushrooming in Klang Valley

over the past 1-2 years.

EXHIBIT 6: Top café chain operators by # of outlets

Sources: Companies

Best proxy toBest proxy toBest proxy toBest proxy to white coffee wavewhite coffee wavewhite coffee wavewhite coffee wave. For FMCG, Oldtown has an

established brand name with strong market recognition as the

best white coffee brand since its inception. Given the

increasing number of Asian coffee drinkers switching from

black coffee to white coffee, Oldtown is well positioned to

capitalise on this trend. According to Nielson Malaysia’s studies

in 2013, as a percentage of total coffee mix sales, white coffee

mix sales has increased from 29% to 31% and 35% in Hong

Kong and Malaysia, respectively. For Singapore, white coffee

sales made up 42% of total coffee mix sales in 2013, rising

from 37% in 2012.

Age 0-1452.2%

Age 15-197.9%

Age 20-2913.5%

Age 30-3911.3%

Age 40-499.1%

Age 50-596.0%

# of outlets# of outlets# of outlets# of outlets %%%%

1 Secret Recipe 263 26%

2222 Old Town White CoffeeOld Town White CoffeeOld Town White CoffeeOld Town White Coffee 208208208208 21%21%21%21%

3 Starbucks Coffee 150 15%

4 Subway Sandwiches 84 8%

5 Pappa Rich 71 7%

6 Coffee Bean & Tea Leaf 59 6%

7 Station 1 Leisure Café 31 3%

8 Hailam Kopitiam 30 3%

9 San Francisco Coffee 35 4%

10 Dome Café 21 2%

11 Gloria Jean's Coffee 21 2%

12 Killiney Kopitiam 10 1%

13 Kluang Station 10 1%

14 Georgetown White Coffee 7 1%

Tota lTota lTota lTota l 1,0001,0001,0001,000 100%100%100%100%

Page 4

Company Focus

OldTown Berhad

EXHIBIT 7: White coffee market share by country

Sources: Nielson Malaysia

Growth Strategies

FY14FY14FY14FY14growth dragged by growth dragged by growth dragged by growth dragged by F&BF&BF&BF&B.... To recap, Oldtown ended FY14

with core net profit growth of 7% y-o-y, mainly driven by

strong performance from its FMCG segment (revenue and PBT

grew by 25% and 35% y-o-y, respectively) which was partially

offset by poor results from its F&B segment (revenue and PBT

registered +1% and -7% y-o-y growth, respectively). In our

view, sluggish F&B sales growth was mainly due to rising

competition in the local market. This puts the group in a weak

position to fully pass on rising operating costs to consumers.

EXHIBIT 8: FY14 performance by segment

Sources: Company

FMCG will take the lead.FMCG will take the lead.FMCG will take the lead.FMCG will take the lead. Going forward, we anticipate FMCG division, particularly overseas FMCG sales, to continue on its strong growth trajectory (FY14 total revenue +25% y-o-y) as the group has recently appointed new distributors in two of the highest coffee consuming countries in South East Asia (SEA) - Indonesia and Philippines. We understand that both distributors have vast experience in distributing and marketing a range of leading FMCG brands in their respective countries. For instance, PT SukandaDjaya in Indonesia is the key distributor for some MNC brands, such as Ferrero chocolates, Kelloggs, Twinings, Lee Kum Kee and Wriggley’s. On the other hand, Dranix Distributors Inc., is distributing FMCG for P&G, 3M, Kraft Foods and Tong Garden in the Philippines. Presently, exports sales to these two countries account for only about 2% of FMCG’s revenue. Hence, we are bullish on the growth potential from these markets.

Huge untapped market inHuge untapped market inHuge untapped market inHuge untapped market in China.China.China.China. While Oldtown continues to

expand its business footprint in Asia, we believe the growth

potential from China has yet to be fully unleashed. Over the

past 3 years (2011-2013), we witnessed the proliferation of

coffee-drinking culture in China as the country’s coffee imports

grew at a 3-year CAGR of 16%. Given that the country’s

coffee consumption (48g per capita in 2012) is still significantly

lower than developed nations and Asia’s average consumption

per capita of 0.5kg, we believe this huge untapped market will

continue to drive the group’s earnings growth for years to

come.

EXHIBIT 9: Coffee consumption per capita in 2012

Sources: International Coffee Organization

EEEE----commerce commerce commerce commerce platform is readyplatform is readyplatform is readyplatform is ready.... To accelerate Oldtown’s

penetration in China market, the group has launched its

flagship online store, TMall.com, a leading B2C ecommerce

portal in China since April 2014. While the sales from this

channel has been slow since its inception, we remain optimistic

that sales from the new distribution channel will eventually

take off, once the group finalises its exclusive value-pack to

differentiate its product offerings in its flagship online store

from non-authorised online re-sellers of Oldtown coffee in the

virtual mall.

EXHIBIT 10: Oldtown’s flagship online store in TMall.com

Sources: TMall.com

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Malaysia Singapore Hong Kong

2012/2013 2013/2014

2% 3%

48%

-5%

-10%

0%

10%

20%

30%

40%

50%

60%

0

20

40

60

80

100

120

140

160

180

200

Local F&B Local FMCG Foreign FMCG Foreign F&B

Revenue (lhs) Y-O-Y growth (rhs)RM m

4,821

4,266 4,300

2,057

1,300

900787

535

48

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

EU US Brunei South KoreaPhilippine Indonesia Malaysia Asia China

gram/ capita

Page 5

Company Focus

OldTown Berhad

F&B F&B F&B F&B is is is is likely to take a back seat. likely to take a back seat. likely to take a back seat. likely to take a back seat. For the F&B segment, we

sense that expansion plans for its existing markets (Malaysia,

China, Singapore and Indonesia) is likely to be slow following

weak same store sales (SSS) growth of 2% in FY14 due to

weak local consumer sentiment and stiff competition.

Nonetheless, we are positive on the group’s recent venture

into Australia’s F&B market via a master licensing agreement

(5+5 year) with OTK (AUSTRALIA) SDN BHD and Mr Leong

Kwan Yew (both referred to Master Licensee).

Australia venture is a sweet deal.Australia venture is a sweet deal.Australia venture is a sweet deal.Australia venture is a sweet deal. Under the agreement, the

Master Licensee shall at its own cost build and operate a

distribution centre and a central kitchen to support the

operation, while Oldtown will receive (1) a non-refundable

license fee of USD200k, (2) outlet opening fee of USD20k per

outlet within Australia, (3) 3% royalty fees on monthly gross

sales (2% for the first 2 years of the pilot outlet), and (4)

market development fund of 1% of monthly gross sales. This

coupled with its option to purchase 19-51% shareholding of

the Master Licensee’s businesses and operations at any time

during the last 12 months of any of the 5-year term of the

agreement, has limited business risk and provides huge

business opportunities to the group in expanding its overseas

F&B operations.

Shareholding Analysis

On Oldtown’s latest shareholding structure, foreign investors’

held 44% as at 30 May 2014. Among the top foreign

investors, reputable global fund Franklin Resources/ Franklin

Templeton had recently emerged as one of Oldtown’s major

shareholders with a 6.5% stake as at 18 June 2014. This

reaffirmed our view that the group continues to gain

recognition as a regional consumer brand that will benefit

from rising coffee consumption in Asia.

EXHIBIT 11: Shareholding structure as at June 2014

Sources: Company

Key Risks

FastFastFastFast----changing consumer demandchanging consumer demandchanging consumer demandchanging consumer demand.... The F&B industry is highly

competitive as barriers of entry are low due to low start-up

costs and changing consumer preferences and trends.

Furthermore, consistency in food quality and service standards

are not easy to maintain as the group expands its café chain

aggressively. We see this as one of the key risks facing by

Oldtown, especially with the rising number of specialty cafe

outlets in Klang Valley, Malaysia.

Costs pressure. Costs pressure. Costs pressure. Costs pressure. Given that raw material costs make up more

than 50% of Oldtown’s total operating cost, any unexpected

swing in the food commodity prices due to changes in climate

and government regulations could result in a sudden surge in

its key raw material costs such as sugar, coffee beans, and

flour. Apart from that, continuous increase in labour cost (17%

of its total operating cost) could also hurt margins, if the group

fails to pass on the cost increase to consumer. Having said

that, this is the nature of the F&B business, and we believe the

group’s better economies of scale will help to cushion it

against cost inflationary pressures.

EXHIBIT 12: Total operating cost breakdown

Sources: AllianceDBS estimates

Earnings revision

Lower expectations on F&B.Lower expectations on F&B.Lower expectations on F&B.Lower expectations on F&B. As we anticipate a challenging outlook for the F&B segment, we lower our assumptions on café chain expansion from 17 new outlets (net) p.a. to 10. To recap, Oldtown opened 16 new outlets (net) in FY14. On a positive note, we believe strong FMCG growth (3-year revenue CAGR of 20%) is sustainable as management is implementing the right strategies (brand building & supply chain management) to strengthen its market leading position, distribution network as well as new market penetration. TrimTrimTrimTrimmedmedmedmed FY15/FY16FY15/FY16FY15/FY16FY15/FY16FFFF earnings by 9earnings by 9earnings by 9earnings by 9----11%11%11%11%.... All in, we anticipate the group’s revenue to grow by 10% CAGR in FY15-FY17, compared to our earlier projection of 13%.This led us to trim our earnings by 9-11% for FY15 and FY16. Post adjustments, we forecast Oldtown’s earnings to grow by 10%/17%/16% for FY15/FY16/FY17. The stronger earnings growth for FY16 and FY17 would be driven by (1) improved economies of scale for the FMCG segment as capacity utilisation rate increases

28-Fe b-1428-Fe b-1428-Fe b-1428-Fe b-14 30-Ma y-1430-Ma y-1430-Ma y-1430-Ma y-14 Cha nge sCha nge sCha nge sCha nge s 28-Fe b-1428-Fe b-1428-Fe b-1428-Fe b-14 30-Ma y-1430-Ma y-1430-Ma y-1430-Ma y-14

Na me o f sha re holde rsNa me o f sha re holde rsNa me o f sha re holde rsNa me o f sha re holde rs

1 Oldtown International SB* 197.3 197.3 - 43.5% 43.5%

2 RBC Investor Services Trust 31.6 33.1 1.5 7.0% 7.3%

3 Franklin Resources Inc - 29.2 29.2 0.0% 6.4%

4 Artisan International Small Cap Fund 23.7 24.6 0.9 5.2% 5.4%

5 JP Morgan Chase Bank, National Association (U.S.A) 8.8 10.9 2.0 1.9% 2.4%

6 Matthews Asia Pacific Fund 9.9 9.9 - 2.2% 2.2%

7 Matthews Asia Small Companies Fund 7.8 7.8 - 1.7% 1.7%

8 JP Morgan Chase Bank, National Association (Norges BK) 6.9 7.6 0.7 1.5% 1.7%

9 Svenska Handelsbanken Stockholm Swenden 7.0 7.0 - 1.5% 1.5%

10 Lee Siew Heng- Group Managing Director 6.3 6.3 - 1.4% 1.4%

11 JP Morgan Chase Bank, Luxembourg S.A. - 5.5 5.5 0.0% 1.2%

12 ABN AMRO Multi-Manager Funds 4.7 4.7 - 1.0% 1.0%

13 Artisan Global Small Cap Fund 3.1 4.5 1.4 0.7% 1.0%

14 Public Smallcap Fund 4.3 4.3 - 1.0% 1.0%

15 BL Emerging Markets 3.6 4.0 0.4 0.8% 0.9%

16 Kumpulan Sentiasa Cemerlang 4.7 4.0 (0.7) 1.0% 0.9%

17 Goh Sing Bong 4.4 3.8 (0.6) 1.0% 0.8%

18 Driehaus Emerging Market Small Cap Growth Fund 2.8 3.5 0.7 0.6% 0.8%

19 Hong Leong Assurance Bhd 3.0 3.0 - 0.7% 0.7%

20 Lockheed Martin Corporation Master Retirement Trust 5.4 2.8 (2.6) 1.2% 0.6%

21 Forward International Dividend Fund - 2.7 2.7 0.0% 0.6%

22 HNC Opportunities Master Fund 3.2 N/A N/A 0.7% N/A

23 KWAP 3.0 N/A N/A 0.7% N/A

Total 75.3% 83.0%

As a tAs a tAs a tAs a t As a tAs a tAs a tAs a t

Mi l sha re sMi l sha re sMi l sha re sMi l sha re s % o f outsta nding sha re s% o f outsta nding sha re s% o f outsta nding sha re s% o f outsta nding sha re s

Raw material51%

Direct labour17%

Rental7%

Advertising & promotional expenditures

7%

Depreciation & amortization

6%

Overhead & others12%

Page 6

Company Focus

OldTown Berhad

due to higher sales, and (2) declining depreciation as the capex cycle peaked in FY13 as major capacity expansion has completed.

EXHIBIT 13: Segmental revenue and growth

Sources: AllianceDBS estimates

Valuation

Valuation is attractive as compared to regional peersValuation is attractive as compared to regional peersValuation is attractive as compared to regional peersValuation is attractive as compared to regional peers.... Based on

last closing price of RM2.20, Oldtown is trading at 16x CY15

EPS, > 30% discount to regional peers’ weighted average

valuation of 24x. Yield is decent at about 3% as the group

commits to a dividend payout policy of 50%. And, the group’s

balance sheet is healthy with net cash of about RM76m as at

end-March 2014.

Maintain BUY.Maintain BUY.Maintain BUY.Maintain BUY. As we are positive on Oldtown’s long term

prospects in Asia’s coffee market, we maintain our BUY call

with a slightly higher TP of RM2.55, pegged to 19x CY15 EPS

(raised from 18x), still based on a 20% discount to peers’

average valuation, and stands at +1 SD of its 3-year historical

PE band. Valuations are also supported by its attractive 3-year

earnings CAGR of 14.4%. All in, we expect 19% total return

from current level.

EXHIBIT 14: 3-year historical P/E band

Sources: AllianceDBS estimates

Peers comparison table

Source: Company, AllianceDBS

-5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0

50

100

150

200

250

FY14 FY15F FY16F FY17F

Local F&B Local FMCG Foreign FMCG

Foreign F&B Local F&B y-o-y growth Local FMCG y-o-y growth

Foreign FMCG y-o-y growth Foreign F&B y-o-y growthRM m

7

9

11

13

15

17

19

21

23

25

Apr-

12

May-1

2

Jun-1

2

Jul-12

Aug-1

2

Sep-1

2

Oct

-12

Nov-1

2

Dec-

12

Jan-1

3

Feb-1

3

Mar-

13

Apr-

13

May-1

3

Jun-1

3

Jul-13

Aug-1

3

Sep-1

3

Oct

-13

Nov-1

3

Dec-

13

Jan-1

4

Feb-1

4

Mar-

14

Apr-

14

May-1

4

Jun-1

4

Average +1SD +2SD -1SD -2SD 12-month rolling P/E

CallTarget

Price (LC)

Current

Price (LC)

Mkt Cap

(USD m)CY2014 CY2015 CY2014 CY2015 CY2014 CY2015 CY2014 CY2015 CY2014 CY2015

Berjaya Food NR NR 1.52 129.7 14% 3% 15.8x 15.2x 2.3x 2.4x 3.0% 3.4% 17.2% 17.2%

Bread Talk NR NR 1.34 301.8 17% 20% 23.9x 20.0x N/A N/A 1.6% 1.9% 15.1% 15.1%

Oldtown Buy 2.55 2.20 309.5 7% 15% 19.0x 16.4x 2.9x 2.7x 2.9% 3.3% 14.8% 15.7%

Gourmet Master NR NR 236.00 1,110.3 86% 49% 31.2x 21.0x 4.9x 4.4x 1.6% 2.5% 16.4% 21.4%

Super Group Hold 1.63 1.50 1,339.1 (19%) 6% 20.8x 19.7x 3.3x 3.0x 2.4% 2.5% 15.2% 14.7%

Café De Coral Hold 26.30 25.30 1,888.9 13% 13% 21.8x 19.3x 3.7x 3.5x 3.4% 3.9% 17.1% 18.0%

Jollibee Foods NR NR 176.00 4,237.0 13% 16% 35.2x 30.4x 7.6x 6.9x 1.4% 1.6% 22.0% 22.0%

Total / weighted avg 9,316.3 17% 18% 28.8x 24.5x 5.4x 4.9x 2.1% 2.4% 18.8% 19.6%

EPS (FD) Growth

(YoY)P/E (FD) Price/ BVPS Dividend Yield ROE

Page 7

Company Focus

OldTown Berhad

Key Assumptions

FY FY FY FY MarMarMarMar 2013201320132013AAAA 2014201420142014FFFF 2015201520152015FFFF 2016201620162016FFFF 2017201720172017FFFF

Avg revenue/ self&partly owned outlet (RM k/yr)

1,141.2 1,054.3 1,022.7 992.0 962.2

Number of total outlets 222 238 248 258 268

FMCG sales volume 9,989.0 9,565.0 11,478.0 13,773.6 16,528.3

FMCG ASP 16.9 18.3 18.3 18.3 18.3 Segmental Breakdown

FY FY FY FY MarMarMarMar 2013201320132013AAAA 2014201420142014FFFF 2015201520152015FFFF 2016201620162016FFFF 2017201720172017FFFF Revenues (RM m)

F&B 205 207 206 206 205

FMCG 140 175 210 252 303

Others 0 0 0 0 0

TotalTotalTotalTotal 345345345345 382382382382 416416416416 458458458458 507507507507

PBT(RM m) F&B 34 31 32 34 33

FMCG 27 36 44 55 70

Others 0 (1) 0 0 0

TotalTotalTotalTotal 60606060 66666666 76767676 89898989 103103103103

PBTMargins (%) F&B 16.5 15.1 15.6 16.5 16.4

FMCG 19.1 20.5 21.0 22.0 23.0

Others N/A N/A N/A N/A N/A

TotalTotalTotalTotal 17.517.517.517.5 17.417.417.417.4 18.318.318.318.3 19.519.519.519.5 20.320.320.320.3

Income Statement (RM m)

FY FY FY FY MarMarMarMar 2013201320132013AAAA 2014201420142014FFFF 2015201520152015FFFF 2016201620162016FFFF 2017201720172017FFFF

Revenue 345 382 416 458 507

Cost of Goods Sold (231) (248) (271) (296) (328)

Gross ProfitGross ProfitGross ProfitGross Profit 113113113113 134134134134 145145145145 162162162162 179179179179 Other Opng (Exp)/Inc (54) (68) (69) (74) (78)

Operating ProfitOperating ProfitOperating ProfitOperating Profit 60606060 66666666 76767676 88888888 101101101101

Other Non Opg (Exp)/Inc 0 0 0 0 0

Associates & JV Inc 0 0 0 0 0

Net Interest (Exp)/Inc 1 0 1 1 2

Exceptional Gain/(Loss) (1) 0 0 0 0

PrePrePrePre----tax Profittax Profittax Profittax Profit 60606060 66666666 76767676 89898989 103103103103 Tax (15) (16) (19) (22) (25)

Minority Interest 0 (1) (3) (4) (5)

Preference Dividend 0 0 0 0 0

Net ProfitNet ProfitNet ProfitNet Profit 45454545 49494949 54545454 63636363 73737373 Net Profit before Except. 45 49 54 63 73

EBITDA 76 86 95 106 117

Growth

Revenue Gth (%) N/A 10.9 8.8 10.1 10.8

EBITDA Gth (%) nm 12.4 10.4 11.6 10.6

Opg Profit Gth (%) nm 11.5 14.0 16.5 14.5

Net Profit Gth (%) nm 9.0 10.2 17.0 16.2

Margins & Ratio

Gross Margins (%) 32.9 35.1 34.8 35.5 35.3

Opg Profit Margin (%) 17.3 17.4 18.2 19.3 19.9

Net Profit Margin (%) 13.0 12.8 13.0 13.8 14.5

ROAE (%) 17.2 15.4 15.8 17.1 18.4

ROA (%) 13.5 12.1 12.3 13.4 14.4

ROCE (%) 15.2 14.0 14.7 16.0 17.2

Div Payout Ratio (%) 16.0 12.3 12.1 11.9 13.0

Net Interest Cover (x) NM 621.0 NM NM NM

Source: Company, AllianceDBS

Sensitivity Analysis 2012012012015555

FMCG volume +/- 1%

Net Profit +/- 2%

FMCG ASP +/- 1% Net Profit +/- 1%

Margins Trend

12.0%

13.0%

14.0%

15.0%

16.0%

17.0%

18.0%

19.0%

20.0%

21.0%

2013A 2014F 2015F 2016F 2017F

Operating Margin % Net Income Margin %

Expect F&B revenue growth to remain sluggish

FMCG growth to be driven by export sales

Margin expansion from production efficiencies while depreciation is declining as capex cycle peaked in 2013.

Page 8

Company Focus

OldTown Berhad

Quarterly / Interim Income Statement (RM m)

FY FY FY FY MarMarMarMar 4Q4Q4Q4Q2013201320132013 1Q1Q1Q1Q2014201420142014 2Q2Q2Q2Q2014201420142014 3Q3Q3Q3Q2014201420142014 4Q4Q4Q4Q2014201420142014

Revenue 88 91 95 101 95

Cost of Goods Sold (56) (61) (62) (65) (60)

Gross ProfitGross ProfitGross ProfitGross Profit 33333333 30303030 33333333 35353535 35353535 Other Oper. (Exp)/Inc (17) (14) (17) (17) (18)

Operating ProfitOperating ProfitOperating ProfitOperating Profit 15151515 16161616 16161616 18181818 17171717 Other Non Opg (Exp)/Inc 0 0 0 0 0

Associates & JV Inc 0 0 0 0 0

Net Interest (Exp)/Inc 0 0 0 0 0

Exceptional Gain/(Loss) 0 0 0 0 0

PrePrePrePre----tax Profittax Profittax Profittax Profit 16161616 16161616 15151515 18181818 17171717 Tax (4) (3) (3) (4) (5)

Minority Interest 0 0 (1) 0 0

Net ProfitNet ProfitNet ProfitNet Profit 12121212 12121212 11111111 13131313 12121212 Net profit bef Except. 12 12 12 13 11

EBITDA 20 20 21 23 22

Growth

Revenue Gth (%) 0.5 3.2 4.4 5.7 (5.7)

EBITDA Gth (%) 5.1 2.7 1.4 11.4 (2.3)

Opg Profit Gth (%) 4.4 1.9 1.0 15.6 (9.0)

Net Profit Gth (%) 21.1 4.2 (6.6) 18.0 (11.0)

Margins Gross Margins (%) 36.9 32.8 34.7 35.1 36.4

Opg Profit Margins (%) 17.4 17.2 16.6 18.2 17.5

Net Profit Margins (%) 13.2 13.4 11.9 13.3 12.6 Balance Sheet (RM m)

FY FY FY FY MarMarMarMar 2013201320132013AAAA 2014201420142014FFFF 2015201520152015FFFF 2016201620162016FFFF 2017201720172017FFFF Net Fixed Assets 117 123 115 105 96

Invts in Associates & JVs 2 2 1 1 1

Other LT Assets 91 59 55 52 48

Cash & ST Invts 111 166 206 245 292

Inventory 14 22 22 24 27

Debtors 50 46 49 54 60

Other Current Assets 2 6 6 6 6

Total AssetsTotal AssetsTotal AssetsTotal Assets 387387387387 424424424424 454454454454 488488488488 529529529529

ST Debt

9 10 10 6 6

Creditor 39 50 52 57 63

Other Current Liab 2 2 2 2 2

LT Debt 26 20 20 20 20

Other LT Liabilities 4 8 8 8 8

Shareholder’s Equity 305 329 354 383 413

Minority Interests 2 5 8 12 17

Total Cap. &Total Cap. &Total Cap. &Total Cap. & Liab.Liab.Liab.Liab. 387387387387 424424424424 454454454454 488488488488 529529529529

Non-Cash Wkg. Capital 26 22 23 25 28

Net Cash/(Debt) 76 136 175 219 265

Debtors Turn (avg days) 50.1 45.9 41.6 41.0 40.9

Creditors Turn (avg days) 62.3 70.8 73.8 71.4 69.9

Inventory Turn (avg days) 25.7 29.0 32.4 30.6 30.0

Asset Turnover (x) 1.0 0.9 0.9 1.0 1.0

Current Ratio (x) 3.6 3.9 4.4 5.1 5.4

Quick Ratio (x) 3.3 3.4 4.0 4.6 5.0

Net Debt/Equity (X) CASH CASH CASH CASH CASH

Net Debt/Equity ex MI (X) CASH CASH CASH CASH CASH

Capex to Debt (%) 134.9 57.0 23.0 18.9 11.3

Z-Score (X) 6.7 9.1 8.9 NA NA

Source: Company, AllianceDBS

Revenue Trend

Asset Breakdown (2015)

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

0

20

40

60

80

100

120

1Q

201

3

2Q

201

3

3Q

201

3

4Q

201

3

1Q

201

4

2Q

201

4

3Q

201

4

4Q

201

4

Revenue Revenue Growth % (QoQ)

OP margins have stabilised at about 18% since 3QFY14

Balance sheet remains strong with net cash position

Page 9

Company Focus

OldTown Berhad

Cash Flow Statement (RM m)

FY FY FY FY MarMarMarMar 2013201320132013AAAA 2014201420142014FFFF 2015201520152015FFFF 2016201620162016FFFF 2017201720172017FFFF

Pre-Tax Profit 60 66 76 89 103

Dep. &Amort. 16 20 19 18 16

Tax Paid (19) (16) (19) (22) (25)

Assoc. & JV Inc/(loss) 0 0 0 0 0

Chg in Wkg.Cap. (4) (3) (1) (2) (2)

Other Operating CF 0 (2) (2) (2) (3)

Net Operating CFNet Operating CFNet Operating CFNet Operating CF 53535353 66666666 74747474 80808080 89898989 Capital Exp.(net) (47) (17) (7) (5) (3)

Other Invts.(net) (18) 4 0 0 0

Invts in Assoc. & JV 0 (18) 0 0 0

Div from Assoc & JV 0 0 0 0 0

Other Investing CF 2 3 2 2 3

Net Investing CFNet Investing CFNet Investing CFNet Investing CF (63)(63)(63)(63) (28)(28)(28)(28) (5)(5)(5)(5) (3)(3)(3)(3) 0000 Div Paid (13) (11) (29) (34) (43)

Chg in Gross Debt 14 (12) 0 (4) 0

Capital Issues 64 (1) 0 0 0

Other Financing CF (1) 0 0 0 0

Net Financing CFNet Financing CFNet Financing CFNet Financing CF 64646464 (24)(24)(24)(24) (29)(29)(29)(29) (38)(38)(38)(38) (43)(43)(43)(43)

Currency Adjustments 0 1 0 0 0

Chg in Cash 54 16 39 40 46

Opg CFPS (sen) 13.4 15.2 16.5 18.2 20.2

Free CFPS (sen) 1.5 10.7 14.8 16.6 19.0

Source: Company, AllianceDBS

Capital Expenditure

Target Price & Ratings History

Source: AllianceDBS

0

5

10

15

20

25

30

35

40

45

50

2013A 2014F 2015F 2016F 2017F

Capital Expenditure (-)

S.No.S.No.S.No.S.No. Da teDa teDa teDa teClos ing Clos ing Clos ing Clos ing

Pri cePri cePri cePri ce

Ta rge t Ta rge t Ta rge t Ta rge t

Pric ePric ePric ePric eRa ting Ra ting Ra ting Ra ting

1: 29 May 14 2.15 2.35 Buy

Note Note Note Note : Share price and Target price are adjusted for corporate actions.

1

1.74

1.84

1.94

2.04

2.14

2.24

2.34

2.44

Jun-13 Oct-13 Feb-14 Jun-14

RMRMRMRM

Capex is expected to be low between FY15 and FY17

Page 10

Company Focus

OldTown Berhad

DISCLOSURE

Stock rating definitions STRONG BUY - > 20% total return over the next 3 months, with identifiable share price catalysts within this time frame BUY - > 15% total return over the next 12 months for small caps, >10% for large caps HOLD - -10% to +15% total return over the next 12 months for small caps, -10% to +10% for large caps FULLY VALUED - negative total return > -10% over the next 12 months SELL - negative total return of > -20% over the next 3 months, with identifiable catalysts within this time frame Commonly used abbreviations Adex = advertising expenditure EPS = earnings per share PBT = profit before tax bn = billion EV = enterprise value P/B = price / book ratio BV = book value FCF = free cash flow P/E = price / earnings ratio CF = cash flow FV = fair value PEG = P/E ratio to growth ratio CAGR = compounded annual growth rate FY = financial year q-o-q = quarter-on-quarter Capex = capital expenditure m = million RM = Ringgit CY = calendar year M-o-m = month-on-month ROA = return on assets Div yld = dividend yield NAV = net assets value ROE = return on equity DCF = discounted cash flow NM = not meaningful TP = target price DDM = dividend discount model NTA = net tangible assets trn = trillion DPS = dividend per share NR = not rated WACC = weighted average cost of capital EBIT = earnings before interest & tax p.a. = per annum y-o-y = year-on-year EBITDA = EBIT before depreciation and amortisation PAT = profit after tax YTD = year-to-date

Page 11

Company Focus

OldTown Berhad

DISCLAIMER

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Additional information is, subject to the overriding issue of confidentiality, available upon request to enable an investor to make their own independent evaluation of the information contained herein.

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