menu planning & costing - theseus
TRANSCRIPT
O P I N N Ä Y T E T Y Ö – AMMAT T I KORK EA KOU L U TU T K I N TO
M A T K A I L U - J A R A V I T S E M I S A L A
SKAGEN, RAVINTOLA
T E K I J Ä : Kristiina Venäläinen
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SAVONIA-AMMATTIKORKEAKOULU OPINNÄYTETYÖ Tiivistelmä
Koulutusala Matkailu-, ravitsemis- ja talousala
Koulutusohjelma/Tutkinto-ohjelma Matkailu- ja ravitsemisalan tutkinto-ohjelma
Työn tekijä(t) Kristiina Venäläinen Työn nimi Skagen
Päiväys 13.12.2019 Sivumäärä/Liitteet 109
Ohjaaja(t) Merja Vehviläinen/Viktor Camhis Toimeksiantaja/Yhteistyökumppani(t) - Tiivistelmä Tein opinnäytetyöni Brysselissä vaihdossa ollessani. Opinnäytetyöni käsittelee ravintolan perustamisen alkeita. Työ sisältää mm. menun tekemisen, tila suunnittelun, budjetoinnin, reseptejä, laskelmia, markkinointia sekä kaikkea mitä aloittavan ravintolan täytyy ottaa huomioon. Paikkana toimii Scandic hotelli Brysselin keskustan sykkeessä. Ravintola, jonka suunnittelin, on täysin keksitty ja johon otin vaikutteita pohjoismaisesta tyylistä. Hinnat, joita työssäni käytän, on otettu Belgian kauppojen hintatason mukaan. Pyrin suunnittelemaan toimivan ravintola konseptin, jota voisi mahdollisuuksien mukaan myös hyödyntää muuallakin maailmassa.
Avainsanat Ravintola, Menu
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SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract
Field of Study Tourism, Catering and Domestic Services
Degree Programme Degree Programme in Tourism and Hospitality Management
Author(s) Kristiina Venäläinen Title of Thesis Skagen
Date 13.12.2019 Pages/Appendices 109
Supervisor(s) Merja Vehviläinen/Victor Camhis Client Organisation /Partners - Abstract I made this thesis in Brussels while I was in student exchange. My thesis is about how to start a restaurant. It involves making the menu, forecasting, budgeting, design, mission, vision and all the basic things that you have to take account in the beginning. The venue is located in the heart of Brussels. The restaurant is made up but my mission was to create something special from the Scandinavia that could be used all around the world.
Keywords
Restaurant, Menu
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MENU PLANNING
& COSTING MENU ENGINEERING
BA 2094 FINAL WORK PAPER, ACADEMIC
YEAR 2017-2018 PROMOTER: Mr. Victor Camhis
Kristiina Venäläinen BBI YEAR 2
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TABLE OF CONTENTS TABLE OF CONTENTS ......................................................................................................................................... 4
CONCEPT ............................................................................................................................................................ 7
LOCATION .......................................................................................................................................................... 7
MISSION ............................................................................................................................................................. 9
VISION .............................................................................................................................................................. 10
LOGO................................................................................................................................................................ 10
VALUES ............................................................................................................................................................ 11
LAYOUT ............................................................................................................................................................ 12
VIEW FROM THE INSIDE, DECORATION AND ATHMOSPHERE .................................................................... 14
STAFF AND UNIFORMS .................................................................................................................................... 19
ORGANISATION CHART .................................................................................................................................... 20
COMPETITION ANALYSIS ................................................................................................................................. 21
RESTAURANT GÅRD ..................................................................................................................................... 21
RESTAURANT MEZZA LUNA ......................................................................................................................... 22
RESTAURANT DANISH TAVERN .................................................................................................................... 23
RESTAURANT RICOTTA & PARMESAN ......................................................................................................... 24
RESTAURANT BRASSERIE LEOPOLD ............................................................................................................. 25
RESTAURANT SKAGEN SWAT ....................................................................................................................... 26
ENVIRONMENT ................................................................................................................................................ 26
STRATEGY ........................................................................................................................................................ 28
HACCP .............................................................................................................................................................. 29
FOOD MENU .................................................................................................................................................... 30
BUILDING THE MENU .................................................................................................................................. 30
MENU........................................................................................................................................................... 31
FOOD MENU AND CODES ............................................................................................................................ 34
MARKET PRICE LIST .......................................................................................................................................... 35
STANDARD RECIPIES ........................................................................................................................................ 38
FOOD MENU SELLING PRICE LIST .................................................................................................................... 63
BEVERAGE MENU ............................................................................................................................................ 64
BEVERAGE MENU SELLING PRICE LIST ............................................................................................................. 65
HIGH LOW ........................................................................................................................................................ 66
OCCUPANCY PROCENTAGE ............................................................................................................................. 68
NOVEMBER .................................................................................................................................................. 68
DECEMBER ................................................................................................................................................... 68
JANUARY ...................................................................................................................................................... 68
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OMNES ............................................................................................................................................................. 69
OMNES 1 ...................................................................................................................................................... 69
OMNES 2 ...................................................................................................................................................... 69
FORECASTING .................................................................................................................................................. 71
FOOD FORECAST .......................................................................................................................................... 72
CALCULATION BEHIND FORECAST ............................................................................................................... 72
NOVEMBER FOOD ....................................................................................................................................... 73
DECEMBER FOOD ........................................................................................................................................ 74
JANUARY FOOD ........................................................................................................................................... 75
THREE MONTH FOOD FORECAST SUMMARY .............................................................................................. 77
BEVERAGE FORECASTING ............................................................................................................................ 77
NOVEMBER BEVERAGES .............................................................................................................................. 78
DECEMBER BEVERAGES ............................................................................................................................... 79
JANUARY BEVERAGES .................................................................................................................................. 80
THREE MONTHS BEVERAGE FORECASTING SUMMARY .............................................................................. 82
MOTHLY SALES ANALYSIS ................................................................................................................................ 83
NOVEMBER (FOOD) ..................................................................................................................................... 83
DECEMBER (FOOD) ...................................................................................................................................... 84
JANUARY (FOOD) ......................................................................................................................................... 84
MONTH SUMMARY (FOOD) ......................................................................................................................... 86
NOVEMBER (BEVERAGES) ........................................................................................................................... 87
DECEMBER (BEVERAGES) ............................................................................................................................ 88
JANUARY (BEVERAGES) ............................................................................................................................... 89
MOTH SUMMARY BEVERAGES .................................................................................................................... 90
INCOME STATEMENT ....................................................................................................................................... 91
NOVEMBER .................................................................................................................................................. 91
DECEMBER ................................................................................................................................................... 92
JANUARY ...................................................................................................................................................... 93
MONTH SUMMARY ..................................................................................................................................... 94
MENU ENGINEERING ....................................................................................................................................... 95
NOVEMBER .................................................................................................................................................. 97
DECEMBER ................................................................................................................................................... 98
JANUARY ...................................................................................................................................................... 99
SUMMARY ................................................................................................................................................. 100
OMNES 3 ........................................................................................................................................................ 100
CONCLUSION ............................................................................................................................................. 101
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OMNES 4 PROMOTION/ MARKETING ........................................................................................................... 102
MENU CHANGES ........................................................................................................................................ 105
CONCLUSION ................................................................................................................................................. 109
BEHIND THE MENU AND CONCEPT, GLOBAL EFFECT ................................................................................ 109
IMPORTANCE TO THE HOSPITALITY INDUSTRY ......................................................................................... 109
LEARNING PROCESS ................................................................................................................................... 109
THANK YOU NOTE ...................................................................................................................................... 109
SOURCES ........................................................................................................................................................ 109
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CONCEPT
Our Scandinavian style restaurant named SKAGEN is a trendy place for all kinds of people. Our restaurant
has 75 seats. Our target groups are locals and tourists. At a lunch time we also target business people. We
add a little bit of Scandinavia to our restaurant via the minimalistic style of furnishing, tastes and drinks. We
take our influences from Norway, Finland and Sweden.
At the restaurant we serve lunch, á la carte and drinks. Opening hours are from 12pm to 10pm. Lunch is
from 12pm to 3pm and á la carte is served all day.
The restaurant is influenced by Scandinavian hearth so we use a lot of wood when furnishing and
decorating the restaurant. We use light colors like white, brown and grey combined with minimalist
decoration and chill music. The atmosphere is fresh and our large windows allow a lot of natural light to get
in the restaurant.
LOCATION We are located in the city center of Brussels. Brussels is a head capital of Europe and also a head capital of
Belgium. We are in Scandic Grand Plaza hotel, address Rue d´Arenberg 18. The hotel is Scandinavian style
and has 100 rooms. The hotel offers a Finnish sauna for the customers and they have 5 meeting rooms
which can be booked. The hotel has a green key certificate. Scandic hotel's values are Be a pro, Be bold, Be
caring, and Be you. Their biggest value is Be caring, meaning they are warm and welcoming like our
restaurant. This is one of the reasons I choose to be in this hotel. Also, their Scandinavian roots made my
decision easy. Also, their mission meets my restaurant´s mission very well. Scandic hotel's mission is to
create a great hotel experience for everyone. No matter who they are, how they dress, where they are
from or where they are going. Scandic is a friendly hotel with an inviting atmosphere, genuine service and
the little something extra. Near the hotel you can find a beautiful Grand Place, the famous Manneken-Pis
and museums. The area is also a great place to do some shopping as there are many excellent boutiques.
Our restaurant is located on the ground floor of the hotel. The big windows are facing the street and the
entrance is located at the street as well.
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MISSION Fresh food, from the Scandinavians most loved recipes. With a warm and welcoming way for the people!
Fresh food, from the
Scandinavians most loved
recipes. With a warm and
welcoming way for the
people!
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VISION We will take over the trendy places and be the next THE place to be in next 3 years. Our service is friendly
to all customers and we want them to have a 100% positive experience when visiting our restaurant.
Because we are honest, we only serve fresh food. We are going to be profitable and have a good turnover
so our result will be positive during the second year. That way we can pay our investors back pretty quickly
and pay dividends as well.
LOGO
The style of SKAGENS logo is simple. Black and grey colors. Nothing too complicated or too fancy. The S
letter represent S from word Scandinavia and the word Skagen is one of our dishes, the Swedish toast with
shrimps.
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VALUES
Friendly. We create a friendly atmosphere for the customers and for our employees. Our restaurant is
friendly towards all kinds of different customers and visitors.
Honesty. We cook from our hearts and we want to be proud of our fresh food.
Adventure. We offer our customers an adventure in our restaurant by shoving them a piece of Scandinavia
via food and atmosphere.
Quality. We provide quality service and top quality food.
Value for money.
Trust. We trust in our concept and want our employees to trust it also.
Believe. We believe what we do and we believe our employees.
Team spirit.
Respect. We want our employees to respect our customers as well as each other.
Strong work ethic. We want our employees to give their best all the time.
- We believe in Scandinavian tastes and style.
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LAYOUT
Number 1 is long wooden tables with 6-22 seats. Number 2 is a round table with 5 seats. In our restaurant
we have 75 seats in total. In front of the kitchen there are extra tables to help servers.
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STAFF AND UNIFORMS Our staff has a denim apron, beige colored checkers and black trousers. Work shoes are comfortable, safe
and employees are able to work with these for hours.
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Women’s and Men’s
ORGANISATION CHART
General Manager
Host Server Server Server Server Server Bartender
Assistant Manager
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COMPETITION ANALYSIS
RESTAURANT GÅRD
• LOCATION Rue Joseph II 32, 100 Brussel
• LINK www.gard-nordickitchen.com/brussel/
•WEAKNESSES
•Too long drinklist
•Not at the city, it is in the European district
•STRENGTHS
•Nice menu
•Greative dishes
•Good location
•Pictures of the
menuFOOD
-Skandinavian
food
OPENING HOURS
M-F 6.30-12
M-F 12-14
M-S 17-23
SEATS
-80 SEATS
PRICING
-Lunch 19€ PER PERSON/COVER
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RESTAURANT MEZZA LUNA
• LOCATION Rue d`Aranber 44 1000 Brussels
• LINK WWW.mezza-luna-gare-centrale.lafourchette.rest/en_GB/
•WEAKNESSES
•Few choises in menu
•Not having an english menu on the internet
•STRENGTHS
•Catering service
•Nice big terrace
•In good location
FOOD
-Italian food
OPENING HOURS
-11 to 23
SEATS
-120 SEATS
PRICING
-6,5€ to 21€ PER MEAL
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RESTAURANT DANISH TAVERN
• LOCATION Rue de la Bourse 42, 1000 Bruxelles
• LINK www.danishtavern.be
•WEAKNESSES
•A bit old-fashioned
•Bad reviews in social media
•STERNGTHS
•Targeting Scandinavian people, tourists and locals
•The menu comes in
many languages
FOOD
-Food from Denmark
OPENING HOURS
-10.30am to 12am
SEATS
-80 SEATS
PRICING
-Menu Danish Tavern 22,50 €
per cover
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RESTAURANT RICOTTA & PARMESAN
• LOCATION Rue de l'Ecuyer 31, 1000 Bruxelles
• LINK www.ricottaparmesan.be/?lang=en
•WEAKNESSES
•Rude service
•Cramped facilities
•STERNGHTS
•Delicious food
•Tasty house wine
•Location
•375 different pasta compinations FOOD
-Old fashionItalian
OPENING HOURS
-12 to 14.30
-18-23.30
SEATS
-80 SEATS
PRICING
-Dinner 15€ to 35€ PER MEAL
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RESTAURANT BRASSERIE LEOPOLD
• LOCATION Rue Du Luxembourg 35, 1050 Belgium
• LINK www.brasserie-leopold.be
•WEAKNESSES
•Hotel restaurant
•Location
•STRENGTHS
•Long history
•Open air dining room
•Traditional recipes
FOOD
-Belgian cuisine
OPENING HOURS
-M-F 12 to22
-S-S 18 to 22
SEATS
-200 SEATS
PRICING
-8,5€ to 28€
-Lunch 20,5€ PER
PERSON/COVER
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RESTAURANT SKAGEN SWAT
Strength: Our strength is going to be simple menu, but delicious dishes. We also have a well-trained and
friendly staff. Our pricing is affordable so we reach many types of customers. Also, our wide Finnish beer
selection is a huge bonus.
Weakness: Being a new place in the area. People do not know our restaurant yet. Maybe some people may
think our food is too simple or we have too weird combinations like meatballs and lingonberry jam.
Opportunities: Being a new place gives also a lot of opportunities to focus on good service and get a lot of
good recommendations from other customers.
Threats: We are located in a busy area, so there are lots of other restaurants nearby.
ENVIRONMENT
In SKAGEN we are environment friendly and we think green. During tough times of climate change, being
eco-conscious is necessary. Thankfully, there are now many ways that restaurant and bars can be more
sustainable in order to save the planet.
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Here are our eco-steps:
• We reduce restroom waste by limiting the soap, fresheners and towel dispensers by using
dispensers. These dispensers regulate a right amount. Toilet paper are also chlorine-free recycled
paper.
• We use green cleaning products. These products are non-biodegradable and have a Green seal
certification.
• We recycle our waste. Like wood boxes, cardboard, food waste and glass bottles.
• In staff training we focus on how to use water smartly for example: Avoiding use of running water.
• We use energy star appliances, such as steamers, broilers and ovens
• Also, our fridges and cold room have energy star. These uses half as much energy as older models.
• In our kitchen we have energy efficient ventilations.
Towel dispenser and a soap dispenser.
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STRATEGY
When we think about the SKAGENS strategy, we have to first think about where are we now? Where are
we going? And how will we get there?
Firstly, where are we now? We can think about our mission statement, values and our SWOT.
Then where are we going? We think about the vision statement. Where we will see ourselves in the future?
Where we see ourselves in 5 to 10 years. As our vision said “We will take over the trendy places and be the
next THE place to be in next 3 years. Our service is friendly to all customers and we want them to have a
100% positive experience when visiting our restaurant. Because we are honest, we only serve fresh food.
We are going to be profitable and have a good turnover, so our result will be positive during the second
year. That way we can pay our investors back pretty quickly and pay dividend as well. “
And last how we will get there? We have to focus on our strengths and market opportunities. Then we
think about objectives such as financial, customers, operations and people.
Our strategy is to target the right people. We are focusing on hotel guests, business people, Scandinavian
people and tourists. We attract business people who are working nearby. Scandic hotel guests are an
important segment for us as we are operating in the same premises. As we are a Scandinavian restaurant
we focus on offering our best to Scandinavian people who are living in Brussels. At lunch time our target
group is business people. During the evening our main target group is hotel guests. On the weekends and
holidays, we attract families, groups, local people and tourists.
We have affordable prices. What makes people to have a starter, main course and a dessert. As well as
drinks. Our beer selection is very wide and mostly famous Finnish beers. Finnish beers are known
worldwide and a good way to attract customers.
As we think green we attract people who care about the planet.
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HACCP
When guests go into a restaurant, most of them are looking for a clean and safe place to eat. By applying
the basic principles of HACCP in our restaurant we can be sure that we serve safe food to our guest.
1. Analyze hazards. Potential hazards associated with food and measures to control those hazards are
identified. The hazard could be biological, such as a microbe or chemical, such as a toxin; or physical, such
as hair or metal fragments.
2. Identify critical control points (CCPs). These are points in a food production from its raw state through
processing and shipping, to consumption by the consumer, at which the potential hazard can be controlled
or eliminated. Examples are cooking, cooling, packaging, and metal detection.
3. Establish preventive measures with critical limits for each control point. For a cooked food, for example,
this might include setting the minimum cooking temperature and time required to ensure the elimination
of any harmful microbes.
4. Establish procedures to monitor the critical control points. Such procedures might include determining
how and by whom cooking time and temperature should be monitored. 5. Establish corrective actions to be
taken when monitoring shows that a critical limit has not been met. For example, reprocessing or disposing
of food if the minimum cooking temperature is not met. 6. Establish procedures to verify that the system is
working properly. For example, testing time-and-temperature recording devices to verify that a cooking
unit is working properly.
7. Establish effective recordkeeping to documenting the HACCP system. This would include records of
hazards and their control methods, the monitoring of safety requirements and action taken to correct
potential problems. Each of these principles must be backed by sound scientific knowledge. For example,
published microbiological studies on time and temperature factors for controlling food borne pathogens.
HACCP looks at the flow of food through your restaurant, from the time it is delivered to the time it is
served to your customers. Underneath is listed some main points at how this might affect to our
restaurant.
1. Delivery and receiving
When we receive a delivery, we make sure the food is in good condition. Frozen foods must be received
frozen. We open the carton and take the temperature of the item, which should be -18 °C. We check the
bottom of the box and make sure there are no puddles or indication that the product has started to thaw.
Produce should read 4.4°C. We check all the packaging of the dry goods to make sure they are intact.
Packages that are crushed, dented or ripped may have damaged goods inside or there could be pests or
rodents inside. The canned goods should not have bulges, dents, leaks or rust. We also check the dates the
product expires. Any products that do not meet these standards are refused.
2. Storing and issuing of products
We need to remember FIFO (first in, first out). This is critical when the product involved is highly perishable,
such as pre-sliced meats or produce. When we put our products away, we have dated always the boxes.
We check that our refrigerator and freezer are at the correct temperatures. Refrigerated products are
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stored below 4.4 °C and frozen foods are stored at -18 °C. We have enough room for circulation around and
under the stored product. We don’t store boxes on the floor of the refrigerator or freezer. Canned or dry
goods can’t be stored on the floor because they can be contaminated when we mop. Those are not stored
near cleaning chemicals as these might leak and contaminate your supplies.
3. Food preparation and cooking
We use only clean and sanitized equipment and utensils. We thaw all frozen food in the refrigerator. We
keep refrigerated products cold until we work with them. We prepare hot foods quickly and we make sure
that those reach the right temperature 73.9°C and are held 60-60.8 °C. We don’t mix old products with
new. Proper hygiene habits are a must for all staff with proper hand washing. We prepare only the food we
plan to use in one day. We date all food prepared.
4. Serving customers
Because employees can transmit illness, they must have high personal hygiene habits. They must have
clean hands, hair in place, clean clothes or uniforms. We have trained and each employee in proper hand
washing techniques (before starting work, returning from the restroom, touching food or serving
customers, after cleaning assignments, handling money or non-food items, touching hair-face-or skin and in
between preparing different food products).
5. Storing products when closing
We store hot products in large shallow pans as this will enable the product to cool quickly. We never store
open canned products in their cans. We make sure left over food is covered and labeled.
FOOD MENU Skagen´s food menu is traditional Scandinavian foods with some modern twists. Scandinavian includes
Finland, Sweden, Norway and Denmark.
BUILDING THE MENU
At our restaurant SKAGEN we have six starters, six main courses, six desserts and five daily specials. Three
of the starters and one of the main courses are vegetarian.
In the beverage menu, we have eight soft drinks, four hot drinks, one sparkling wine, four white wines, two
red wines, two strong alcohols, two ciders and nine beers, out of them one is gluten free and one of them is
the alcohol-free option.
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MENU
MENU Starters:
SKAGEN, toast with shrimps…………….9€
Rye bread with salmon gravlax…………..8€
Creamy salmon soup……………………...11€
Summer vegetable soup…………………..7€
Potato salad……………………….…………6€
House salad………………………………….6€
Main courses:
Spicy salmon with roasted vegetables and potatoes…………..14€
Meatballs with mashed cauliflower and lingonberry jam………16€
Beef house burger with sweet potato fries………………………...16€
Wild Pig beef with red wine sauce and potato wedges…………14€
Chicken breast with carrot mash, devil jam and goat cheese…..15€
Cabbage roll with cracker………………………………………………14€
Desserts:
Mud cake……………………………………………………….6€
Blueberry pie with vanilla sauce…………………………...7€
Apple pie with vanilla ice cream…………………………...6€
Super food berry mix with cream and butter cookies….6,5€
Oven baked pancake with strawberry jam……………….6€
Coconut chocolate balls with raspberry jam…………….6€
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Daily specials: 14€
Monday: Chicken mushroom pie
Tuesday: Cod fillet with boiled potatoes
Wednesday: Creamy shrimp pasta
Thursday: Salmon with mashed potatoes
Friday: Pork beef with creamy garlic potatoes
Soft drinks: (0,33L)
Coca-Cola……………..3,5€
Coca-Cola light…….3,5€
Coca-Cola zero……………………3,5€
7 up……………………..3,5€
Fanta……………………3,5€
Fever-tree tonic water...6€
Pineapple juice…………4€
Apple juice………………3€
Hot drinks:
Juhla mokka Finnish coffee….3€
Paulig Dark coffee……………..3€
Lipton Morocco mint tee……..3€
Lipton mandarin tee…………..3€
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Sparkling wine
Freixenet Cordon Negro Brut Cava, Spain…….40€
White wine:
Labirue chardonnay, 2016, South Africa. Perfect for fish. “Lovely green
apple, fresh apricot and citrus.” 0,75L………..30€
Jacob´s creek chardonnay, 2017, Australian. “Medium bodied wine with
lemon, melon and subtle oak flavors.” Perfect for vegetables, fish or
chicken. 0,75L..30€
Vinsmosselle Riesling, 2016, Luxembourg. 0,75L……...25€
Red wines:
Vin D´alsace pinot noir, 2016, France. 0,75L……..35€
Chateau gassiot, Cotes de Bourg, 2014, France, Bordeaux,
1,5L………40€
Chateau Cazeaux blaye 2016, France, Bordeaux. Perfect for beef and
game 0,75L……….35€
Strong alcohol:
Kyr Napue Gin.” Famous Finnish gin” 4cl…………7€
Loimu mulled wine “Christmas taste” 0,75L….40€
Cider:
Somersby apple 0,33L………….6€
Strongbow gold apple 0,33L…..5€
Beer:
Lindeman’s Kriek 0,25L……………….5€
Delirium tremens 0,33L……………….6€
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Karhu Storng 0,57L………………...…8€
Lapin kulta Alcohol free 0,33L……….5€
Olvi Finnish beer 0,33L………………..5€
Koff Lager 0,33L……………….……….6€
Laitilan kukko Pilsner gluten free 0,33L..6€
Lapin kulta Lager0,5L………………….6€
Finlandia sahti 0,75L………………….16€
FOOD MENU AND CODES
STARTERS
S1 Skagen, toast with shrimps
S2 Ryebred with salmon gravlax
S3 Creamy salmon soup
S4 Summer vegetable soup
S5 Potato salad
S6 House salad
MAIN COURSES
M1 Spice salmon with roasted vegetables and potatoes
M2 Meatballs with mashed cauliflower and lingonberry jam
M3 Beef house burger with sweet potato fries and house mayonnaise
M4 Wild pig beef with red wine sauce and potato wedges
M5 Chicken breast with carrot mash, devil jam and goat cheese
M6 Cabbage rolls with cracker
DESSERTS
D1 Mud cake
D2 Blueberry pie with vanilla sauce
D3 Apple pie with vanilla ice cream
D4 Super food berry mix with cream and butter cookies
D5 Oven baked pancake with strawberry jam
D6 Coconut chocolate balls with raspberry jam
DAILY MENU MONDAY-FRIDAY
DM1 Chicken mushroom pie
DM2 Cod fillet with boiled potato
DM3 Creamy shrimp pasta
DM4 Salmon with mashed potatoes
DM5 Pork beef with creamy garlic potatoes
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MARKET PRICE LIST
Market price list, food VAT 12% alcohol VAT 21%
Product Price
(€) Without
VAT Measurement Source
Red onion 1,98 1,77 kg Delhaize
Dill 74,5 66,52 kg Delhaize
Olive oil 5,72 5,11 L Carrefour
Lemon juice 3,58 3,20 kg Delhaize
Soured cream 4,07 3,63 L Carrefour
Salt 0,24 0,21 kg Delhaize
Pepper 42,38 37,84 kg Delhaize
White bread 1,58 1,41 kg Delhaize
Butter 8,6 7,68 kg Delhaize
Ryebread 15,84 14,14 kg Delhaize
Cream frache 3,77 3,37 kg Carrefour
Cream Cheese 4,4 3,93 kg Carrefour
Chives 74,5 66,52 kg Delhaize
Gravlax 41,07 36,67 kg Carrefour
Onion 0,88 0,71 kg Carrefour
Potatoes 1,5 1,34 kg Delhaize
Fish stock 8,74 7,56 L Delhaize
Salmon Fillet 21,55 19,24 kg Delhaize
Cream 4,1 3,66 kg Carrefour
Bay leaf 60 53,57 kg Carrefour
Carrots 0,99 0,88 kg Delhaize
Broccoli 2,23 1,99 kg Delhaize
Cauliflower 1,48 1,32 kg Delhaize
Green beans 8,45 7,54 kg Delhaize
Parsley 12,9 11,52 kg Carrefour
Milk 1 0,89 L Delhaize
Wild pig 14,99 13,38 kg Delhaize
Shrimps 37 33,04 kg Carrefour
Cream 9,45 8,44 kg Delhaize
Pickle 3,206 2,86 kg Delhaize
Apple 2,21 1,97 kg Delhaize
Sugar 0,98 0,88 kg Delhaize
Mustard 5,132 4,58 kg Delhaize
Carlig 7,9 7,05 kg Delhaize
Ground cumin 71,88 64,18 kg Delhaize
Ground cinnamon 79,71 71,17 kg Delhaize
White vinegar 4,9 4,38 kg Delhaize
Eggs 0,146 0,13 pce Delhaize
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Mixed salad 3,75 3,35 kg Delhaize
Hazelnuts 26,45 23,62 kg Delhaize
Lime juice 8,16 7,29 kg Delhaize
Red pepper flakes 270 241,07 kg Delhaize
Honey 5,96 5,32 kg Delhaize
Chili powder 63,4 56,61 kg Delhaize
Cilantro 74,5 66,52 kg Delhaize
Sweet potatoe 3,58 3,20 kg Delhaize
Zuccini 1,79 1,60 kg Delhaize
Ground beef 11,95 10,67 kg Delhaize
flour 1,47 1,31 kg Delhaize
Beef broth 14,2 12,68 L Delhaize
Lingonberry jam 6,56 5,86 kg Delhaize
Mayonnaise 6,31 5,63 kg Delhaize
Blue cheese 13,93 12,44 kg Delhaize
Hamburger buns 3,3 2,95 kg Delhaize
Lettuse 0,85 0,76 kg Delhaize
Tomatoes 1,69 1,51 kg Delhaize
Sweet onion 1,39 1,24 kg Delhaize
Rosemary 74,6 66,61 kg Delhaize
Red wine 6,65 5,50 L Delhaize
Cheddar cheese 12,6 11,25 kg Delhaize
Red pepper 2,49 2,22 kg Delhaize
Chili 9,99 8,92 kg Delhaize
Oregano 178 158,93 kg Delhaize
Apple vinegar 4,9 4,38 L Delhaize
Thyme 110 98,21 kg Delhaize
Rice 0,98 0,88 kg Delhaize
Vegetable broth 8,45 7,54 L Delhaize
Tomato paste 0,66 0,59 kg Delhaize
Tomato juice 1,19 1,06 L Delhaize
Cocoa powder 10,72 9,57 kg Delhaize
Vanilla sugar 11,3 10,09 kg Delhaize
Baking powder 15,62 13,95 kg Delhaize
Blueberries 15,98 14,27 kg Delhaize
Greek yogurt 5,98 5,34 kg Delhaize
Vanilla sauce 9,45 8,44 kg Delhaize
Vanilla extract 707,1 631,34 kg Delhaize
Cinnamon 79,71 71,17 kg Delhaize
Vanilla ice cream 3,9 3,48 kg Delhaize
Rasberries 21,9 19,55 kg Delhaize
Strawberries 19,9 17,77 kg Delhaize
Strawberry jam 6,42 5,73 kg Delhaize
Oats 2,98 2,66 kg Delhaize
Strong coffee 0,25 0,22 L Delhaize
Cocoa flakes 45 40,18 kg Delhaize
37
Rasberry jam 5,26 4,70 kg Delhaize
Chicken breast 10,39 9,28 kg Delhaize
Bacon 12,95 11,56 kg Delhaize
Mushroom 2,58 2,30 kg Delhaize
Puff pastry 4,03 3,60 kg Delhaize
Cod fillet 24,95 22,28 kg Delhaize
Linguine pasta 6,18 5,52 kg Delhaize
White wine 7,72 6,38 L Delhaize
Cheese 12,6 11,25 kg Delhaize
Steak 29,95 26,74 kg Delhaize
Soy sauce 21,66 19,34 kg Delhaize
Rice vinegar 16,33 14,58 kg Delhaize
Ground ginger 11,267 10,06 kg Delhaize
Pesto 24,91 22,24 kg Delhaize
Goat cheese 14,95 13,35 kg Delhaize
Cracker 15,86 14,16 kg Delhaize
Pepsi max 0,33 can 0,49 0,44 Carrefour
Pepsi max ginger 0,33 can 0,54 0,48 Carrefour
Pepsi 0,33 can 0,49 0,44 Carrefour
7up 0,33 can 0,53 0,47 Carrefour
Fever-tree tonic water 2,89 2,58 Carrefour
Fanta 0,33 can 0,65 0,58 Carrefour
Pineapple juice 1,75 1,56 L Carrefour
Apple juice 0,69 0,62 L Carrefour
Somersby apple cider 0,33 1,59 1,31 Carrefour
Strongbow gold apple cider 0,33 1,2 0,99 Carrefour
Lindemans kriek 0,25 bottle 1,03 0,85 Carrefour
Delirium tremens 0,33 bottle 1,41 1,17 Carrefour
Karhu strong beer 0,568 4,44 3,67 Import
Lapin kulta alcohol free 0,33 1,15 1,03 Import
Olvi beer 0,33 2,04 1,69 Import
Koff lager beer 0,33 1,99 1,64 Import
Laitilan kukko pils 0,33 gluten free 2,14 1,77 Import
Lapin kulta lager 0,5 3,02 2,50 Import
Finlandia sahti beer 0,75 10,73 8,87 Import
Loimu mulledwine 0,75 13,99 11,56 Import
Kyr Napue gin 46,3% 0,5 bottle 40,45 33,43 Import
Möet champagne 0,75 33,49 27,68 Carrefour
Freixenet cava 0,75 10,75 8,88 Carrefour
Chateau gassiot red wine 1,5L 9 7,44 Carrefour
Cazeaux blaye red wine 7,59 6,27 Carrefour
Jacob´s creek classic merlot red wine 7,75 6,40 Carrefour
Laborie chardonnay 7,19 5,94 Carrefour
Jacob´s creek chardonnay 7,15 5,91 Carrefour
Vinsmoselle riesling 5,59 4,62 Carrefour
Vin D´alsace pinot noir 7,65 6,32 Carrefour
38
Juhla mokka coffee 3,25 2,90 Import
Paulig dark coffee 4,39 3,92 Import
Lipton Morocco mint tee 1,57 1,40 Carrefour
Lipton Mandarin tee 2,51 2,24 Carrefour
STANDARD RECIPIES
Skagen, toast with shrimps
Item code S1
Serving 8
Ingredients Purchase price € (no
VAT) Measurement Unit needed ml-g-Pcs Item cost €
Shrimps 33,04 kg 500g 16,52
Red onion 1,77 Pcs 0,5 pcs 0,29
Dill 66,52 kg 50g 3,32
Extra virgin olive oil 5,11 L 3 tbsp 0,015
Lemon juice 3,2 Pcs 0,5 pcs 0,53
Soured cream 3,63 L 4 tbsp 0,21
Sea salt N/A
Pepper N/A
White bread 1,41 kg 160g 0,22
Butter 7,68 kg 20 g 0,15
Total recipe cost 20,73€
Portion cost 2,59€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
39
1. Chop the onions
2. Put shrimps into a bowl with chopped onions, most of the dill, oil, lemon juice and soured cream
3. Season with a couple of pinches of premium salt and pepper and gently mix together
4. Put a large frying pan on high heat
5. Take four slices of bread and put them into the hot pan, drop the cubes of butter in and around the
bread so it can soak in
6. Turn the heat down to medium and continue to cook until the slices are toasted both sides
7. Put a slice on each plate and a spoonful of shrimps on top of them
8. Sprinkle the rest of your dill on top of the them and serve right away
40
Ryebred with salmon gravlax
Item code S2
Serving 4
Ingredients Purchase price € /no
VAT) Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Ryebread 14,14 kg 150g 2,21
Creme fraiche 3,37 kg 100g 0,35
Cream cheese 3,93 kg 100g 0,39
Lemon juice 3,2 kg 100g 0,32
Fresh chives, chopped 66,52 kg 6,2g 0,41
Fresh dill 66,52 kg 3,1g 0,2
Gravlax 36,67 kg 120g 5,86
Total recipe cost 9,74
Portion cost 2,43
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Mix cream fraiche, cream cheese, lemon juice and chives
2. Place the mix on top of rye bread and put gravlax on top of it
3. Put fresh dill on it
4. Place on a small plate
41
Creamy salmon soup
Item code S3
Serving 8
Ingredients Purchase price € (no
VAT) Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Olive oil tbsp 1 tbsp N/A
Onion 0,71 kg 100g 0,071
Potatoes 1,34 g 500g 0,67
Fish stock 7,56 L 1,25 L 8,5
Salmon fillet, cubed 19,24 kg 800g 15,39
Cream 3,63 L 200ml 0,73
Dill 66,52 kg 15g 1
Bay leaf 53,57 kg 10g 0,054
Salt N/A
Pepper N/A
Total recipe cost 26,42€
Portion cost 3,3€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Cut potatoes into four pieces and boil them
2. Chop onions and fry them a couple of minutes in a pan, then add them to the boiling water
3. Add fish stock, cream, dill, bay leaf, salt and pepper
4. Add salmon last
5. Serve on a soup plate
42
Summer vegetable soup
Item code S4
Serving 4
Ingredients Purchase price € (no
VAT) Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Water L 2,5 dl N/A
Carrots 0.88 kg 200g 0,17
Potatoes 1,34 kg 200g 0,26
Broccoli 1,99 kg 500g 0,99
Cauliflower 1,32 kg 500g 0,66
Green beans 7,54 kg 200g 1,51
Onion 0,71 kg 100g 0,07
Parsley 11,52 kg 5g 0,05
Salt N/A
Pepper N/A
Milk 0,89 L 1 L 0,89
Heavy cream 3,66 L 2 dl 0,73
Butter 7,68 kg 15g 0,16
Total recipe cost 4,01€
Portion cost 1€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Wash all the vegetables.
2. Boil water add potatoes and carrots, boil for 5 minutes.
3. Add broccoli, cauliflower, peas and beans, reduce heat and simmer for 5 minutes.
4. Add salt, pepper and green onions and simmer for another 2 minutes.
5. Add half of the milk and all the butter and heat it until it boils. Boil for 1 minute.
6. Add remaining milk and cream.
7. Continue to heat until the soup is hot again.
8. Serve on a soup plate.
43
Potato salad
Item code S5
Serving 4
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Potatoes 1,34 kg 1kg 1,34
Onion 0,73 pcs 100g 0,07
Pickle 3,2 kg 200g 0,64
Apple 2,21 pcs 150g 0,35
Sour cream 3,63 kg 200g 0,7
Sugar 0,98 tbls 15g 0,01
Mustard 4,35 kg 60g 0,26
Salt N/A
Pepper N/A
Garlic 7,95 6g 0,05
Total recipe cost 3,42€
Portion cost 0,86€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Boil potatoes, let them cool down
2. Chop onion, pickles, apple and garlic
3. Mix sour cream, sugar, mustard, salt and pepper
4. Mix all together
5. Place on a medium-size plate
44
House salad
Item code S6
Serving 6
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Ground cumin 64,18 kg 3g 0,2
Ground cinnamon 71,17 kg 3g 0,21
White vinegar 4,38 kg 5g 0,02
Eggs 0,13 pcs 6 0,78
Mixed salad 3,35 kg 500g 1,67
Oil tbls 2 N/A
Salt N/A
Hazelnuts 23,62 kg 100g 2,36
Total recipe cost 5,24€
Portion cost 0,87€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Boil water, make it spin around and add eggs one by one
2. Place mixed salad on a big plate and add vinegar, cumin, cinnamon, oil, salt and hazelnuts
3. Place the hot egg to the top of the salad
45
Spice salmon with roasted vegetables and potatoes
Item code M1
Serving 5
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Salmon 19,24 kg 500g 9,62
Lime juice 7,29 kg 30g 0,22
Red pepper flakes 241,07 tbls 1g 0,24
Honey 5,32 tbls 40g 0,21
Garlic 7,95 kg 30g 0,24
Salt N/A
Butter 7,68 kg 30g 0,23
Chili powder 56,61 kg 3g 0,17
Cilantro 66,52 kg 3g 0,2
Potatoe 1,34 kg 1kg 1,34
Sweet potatoe 3,2 kg 0,5kg 1,6
Zuccini 1,6 kg 0,5kg 0,8
Carrots 0,88 kg 0,5kg 0,44
Total recipe cost 15,31€
Portion cost 3,06€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Fry the salmon in a pan with butter and add salt, chili powder, red pepper flakes and lime juice
2. Chop all vegetables
3. Heat oven to 200 Celsius
4. Put the chopped vegetable in a bowl, then pour oil, salt and honey
5. Place on a big plate and add cilantro on top of the salmon
46
Meatballs with mashed cauliflower and lingonberry jam
Item code M2
Serving 5
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Ground beef 10,67 kg 500g 5,33
Garlic 7,95 kg 50g 0,40
Onion 0,71 kg 100g 0,07
Egg 0,13 pcs 1 0,13
Salt N/A
Pepper N/A
Bread 1,41 kg 100g 0,14
Olive oil N/A
Butter 7,68 kg 15g 0,11
Flour 1,31 kg 25g 0,03
Beef broth 12,68 L 5 dl 6,34
Heavy cream 8,44 L 0,25 2,11
Lingonberry jam 5,86 kg 200g 1,17
Cauliflower 1,32 kg 1kg 1,32
Cream Cheese 3,93 kg 35 0,13
Total recipe cost 17,28€
Portion cost 3,46€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Cut cauliflower and boil it until it softens (about 10minutes), add salt
2. Drain the cauliflowers and put them back in a hot pot
3. Add cream cheese, salt and pepper
4. Mash it
5. Mix together all ingredients for the meatballs
6. Heat the pan to a medium heat, pour oil on it, use a tablespoon to scoop the meat to the pan
7. Ensure that all sides of the meatball have been browned, about 7-10 minutes
8. For the sauce reduce the heat to medium-low, melt the butter and whisk in flour until it has turned
golden brown
9. Add beef broth and cook until thickened and add cream, pepper and salt
10. Place on top of a big plate, mash under and meatballs on the top with sauce and jam
47
Beef house burger with sweet potato fries and house mayonnaise
Item code M3
Serving 8
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Garlic 7,95 kg 500g 3,97
Mayonnaise 5,63 L 0,5L 2,81
Lemon juice 3,2 L 0,01L 0,32
Ground beef 10,67 kg 1kg 10,67
Blue cheese 12,44 kg 0,22kg 2,73
Hamburger buns 2,95 kg 800g 2,36
Lettuce 0,76 kg 100g 0,76
Tomatoes 1,51 kg 100g 1,51
Grilled sweet onion 1,24 kg 50g 0,062
Pickles 2,86 kg 50g 0,14
Sweet potatoes 3,2 kg 1kg 3,2
Oil N/A
Salt N/A
Pepper N/A
Total recipe cost 28,53€
Portion cost 3,56€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
48
1. To make mayonnaise crush the garlic, mince it very fine and add salt
2. Mix mayonnaise, garlic, salt and lemon juice
3. Heat oven to 225 degrees
4. Cut sweet potatoes to look like french fries, put in oven with oil and salt for 20 minutes
5. Mix the ground beef, salt and pepper in a large bowl
6. Make about 8 equal sized balls, press a cube of desired cheese into the center of each ball and
cover completely with meat
7. Heat the pan and put oil on it, Grill burgers until desired doneness
8. Place the sweet potatoes on a big plate and top the burger with lettuce, garlic mayonnaise, tomato,
pickles and onion
49
Wild pig beef with red wine sauce and potato wedges
Item code M4
Serving 4
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Wild pig beef 13,38 kg 400g 5,35
Salt Pepper N/A
Oil N/A
Garlic Clove 7,95 kg 100g 0,79
Fresh rosemary 66,61 kg 3g 0,19
Bay leaf 53,57 kg 1g 0,05
Red wine 5,5 L 0,25L 1,37
Potatoes 1,34 kg 600g 0,8
Oil N/A
Total recipe cost 8,55€
Portion cost 2,13€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Heat oven to 200 degrees
2. Cut potatoes into wedges
3. Roast in an oven for 30 minutes with oil and salt
4. Heat the pan and add wild pig beef
5. Fry until golden brown, then put it in the oven for 10 minutes in 175 degrees with salt and pepper
6. Peel and slice the garlic
7. Chop rosemary and fry both in a pan with bay leaf
8. Pour in the wine and let it boil for 2 minutes
9. Add tomatoes and water
10. Add pepper and salt
11. Place the potatoes on a big plate and set the beef on it with sauce
50
Chicken breast with carrot mash, devil jam and goat cheese
Item code M5
Serving 4
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Chicken brest 9,28 kg 400g 3,71
Oil N/A
Salt N/A
Pepper N/A
Carrot 0,88 kg 500g 0,44
Mayonnaise 5,63 L 0,25L 1,4
Goat cheese 13,35 L 0,25L 3,34
Onion 0,71 kg 100g 0,07
Red peppers 2,22 kg 300g 0,67
Chili 8,92 kg 50g 0,45
Tomatoes 1,51 kg 50g 0,07
Oregano 158,93 kg 3g 0,47
Sugar 0,88 kg 300g 0,26
Apple vinegar 4,38 L 0,025L 1,09
Water L 0,05L N/A
Total recipe cost 11,97€
Portion cost 2,99€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Heat oven to 200 degrees
2. Rub the chicken with oil and add salt, place chicken in a pan
3. Bake the chicken for 10 minutes and flip it
4. Chop onions and fry in a pan
5. Cut carrots and boil them until soft
6. Smash the carrots and add salt, mayonnaise and onions
7. For the devil jam you can make it the day before
8. Cut peppers, chili and onion into small cubes
9. Put crushed tomatoes in a pan and add water and spices, put it on a stove and heat gently
10. Add pepper, onion and chili
11. Boil for 30 minutes
12. Add sugar and vinegar to the pot
51
13. Place the mash, chicken and the jam on a big plate
Cabbage roll with cracker
Item code M6
Serving 6
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Cabbage 1,32 kg 1kg 1,32
Oil tbls 1 N/A
Onion 0,71 kg 200g 0,14
Garlic cloves 7,95 kg 20g 0,15
Oregano 158,93 kg 15g 2,38
Dried thyme 98,21 kg 6g 1,47
White rice 0,88 kg 100g 0,08
Vegetable stock 7,54 L 0,5 3,77
Carrot 0,88 kg 50g 0,04
Zucchini 1,6 kg 50g 0,08
Salt N/A
Pepper N/A
Egg 0,13 pcs 1 0,13
Tomato paste 0,59 L 0,50 0,29
Tomato juice 1,06 L 0,625 0,66
Cracker 14,16 kg 300g 4,24
Total recipe cost 14,75€
Portion cost 2,46€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Remove the core from cabbage
2. Boil in a large pot with salt for about 8 minutes
3. Cool it down and remove 12 leaves
4. Heat the pan and add oil and cook onion, garlic, oregano and thyme
5. Stir in rice and add broth and boil it for 20 minutes
6. Stir in carrot, zucchini, salt and pepper
7. Cool it down and stir in egg
8. Add about 0,5 deciliters onto each leaf and roll over
52
9. Bake with tomato paste and juice in the oven at 180 degrees for over 2 hours
10. Place 2 rolls to a medium size plate and add cracker
Mud cake
Item code D1
Serving 6
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Butter 7,68 g 100 0,6
Egg 0,13 pcs 2 0,26
Sugar 0,88 g 200 0,17
Flour 1,31 g 150 0,19
Cocoa powder 9,57 kg 10g 0,09
Vanilla sugar 10.09 kg 5g 0,05
Salt N/A
Total recipe cost 1,81€
Portion cost 0,30€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Melt butter, whisk the egg and sugar together
2. Mix with dry ingredients
3. heat oven to 180 degrees
4. Pour into a lined cake tin and bake for 20 minutes
5. Leave it melt in the middle and put it on a small plate
53
Blueberry pie with vanilla sauce
Item code D2
Serving 8
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Butter 7,68 g 300 2,3
Sugar 0,88 g 300 0,2
Egg 0,13 pcs 2 0,26
Flour 1,31 g 400 0,52
Baking powder 13,95 g 5 0,06
Blueberries 14,27 g 500 7,13
Greek yogurt 5,34 g 400 2,14
Sugar 0,88 g 100 0,08
Egg 0,13 pcs 2 0,26
Vanilla extract 631,34 g 3g 1,8
Vanilla sauce 8,44 g 300 2,5
Total recipe cost 17,25€
Portion cost 2,15€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Heat oven to 200 degrees
2. Beat the butter and sugar together
3. Mix in the egg, flour and baking powder until smooth
4. Pour the blueberries onto the pie base
5. Whisk together the Greek yogurt, sugar, egg and vanilla extract and place on top of the base
6. Bake for 30 minutes
7. Put it on a small plate and serve with vanilla sauce
54
Apple pie with vanilla ice cream
Item code D3
Serving 8
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Butter 7,68 g 125 0,96
Sugar 0,88 g 120 0,1
Egg 0,13 pcs 1 0,13
Flour 1,31 g 350 0,45
Baking powder 13,95 g 3 0,04
Vanilla sugar 10,09 g 10 0,01
Green apples 1,97 g 300 0,59
Cinnamon 71,17 g 3 0,21
Butter 7,68 g 15 0,11
Vanilla ice cream 3,48 L 1 3,48
Total recipe cost 6,08€
Portion cost 0,76€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Mix butter and sugar in a bowl by hands
2. Add the egg and whisk
3. Mix flours, baking powder and vanilla sugar together, add to the butter mix
4. Heat oven to 200 degrees
5. Wash the apples and slice them into very thin pieces
6. Butter your pie dish
7. Spread the dough to the pie dish and set apples
8. Bake for 25 minutes
9. Serve on a small plate with a scoop of vanilla ice cream
55
Super food berry mix with cream and butter cookies
Item code D4
Serving 6
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Blueberries 14,27 g 200 1,78
Rasberries 19,55 g 200 2,44
Strawberries 17,77 g 200 2,22
Flour 1,31 g 500 0,65
Baking powder 13,95 g 5 0,06
Butter 7,68 g 300 2,3
Sugar 0,88 g 250 0,22
Cream 3,66 g 100 0,36
Egg 0,13 pcs 3 0,39
Vanilla sugar 10,09 g 5g 0,05
Total recipe cost 10,47€
Portion cost 1,74€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Heat oven to 200 degrees
2. Mix flour, baking powder and butter together
3. Add sugar, egg and vanilla
4. Break off pieces of the dough and roll into small balls
5. Brush the cookies with the egg white
6. Bake for 15 minutes
7. Place berries in a small glass with cream and crushed in 3 cookies
56
Oven baked pancake with strawberry jam
Item code D5
Serving 8
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Butter 7,68 g 90 0,69
Flour 1,31 g 150 0,19
Sugar 0,88 g 225 0,19
Egg 0,13 pcs 4 0,52
Milk 0,89 L 0,5 0,44
Vanilla extract 631,34 g 3 1,89
Strawberry jam 5,73 g 200 1,14
Total recipe cost 5,06€
Portion cost 0,63€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Heat oven to 200 degrees
2. Mix butter, flour, sugar, egg, milk and vanilla in a bowl
3. Bake in an oven for 30 minutes
4. Serve 2 pieces on a small plate with a strawberry jam
57
Coconut chocolate balls with raspberry jam
Item code D6
Serving 8
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Butter 7,68 g 100 0,76
Oats 2,66 g 190 0,5
Sugar 0,88 g 300 0,26
Vanilla sugar 10,09 g 15 0,15
Strong coffee 0,22 g 15 N/A
Cocoa 9,57 g 30 0,28
Cocoa flakes 49,18 g 100 4,91
Rasberry jam 4,7 g 300 1,41
Total recipe cost 8,27€
Portion cost 1,03€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Make 1 cup of strong coffee, let it cool down
2. Mix all ingredients together
3. Roll the dough into 25 small balls
4. Roll the balls in a cocoa flake
5. Serve on a small plate, put 3 balls and add raspberry jam
58
Chicken mushroom pie
Item code DM1
Serving 6
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Oil tbls 1 N/A
Chicken breast 9,28 g 600 5,56
Bacon 11,56 g 200 2,3
Onion 0,71 g 100 0,07
Mushrooms 2,3 g 250 0,57
Flour 1,31 g 30 0,04
Chicken stock 7,54 ml 400 3,01
Milk 0,89 ml 200 0,17
Packed fresh puff pastry 3,6 g 500 1,8
Egg 0,13 pcs 1 0,13
Total recipe cost 13,74€
Portion cost 2,29€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Heat the oil in a pan and fry the chicken for 8 minutes
2. Add bacon, mushrooms and onion
3. Tip the flour into the pan and cook for 1 minute
4. Heat oven to 200 degrees
5. Roll the pastry to a small dish and add the chicken mixture in
6. Cover with a pastry and glaze with an egg before baking it
7. Bake for 30 minutes
59
Cod fillet with boiled potato
Item code DM2
Serving 4
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Lemon juice 3,2 g 300 0,01
Butter 7,68 g 15 0,11
Flour 1,31 g 30 0,03
Salt N/A
Pepper N/A
Cod fillet 22,28 g 450 10,02
Parsley 11,52 g 15 0,17
Potatoes 1,34 g 800 1,07
Lemon peel N/A
Total recipe cost 11,41€
Portion cost 2,85€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Boil water and add potatoes, boil until soft, add salt
2. Preheat oven to 200 degrees
3. Mix flour and seasonings
4. Dip fillets in a lemon juice, then in flour mix to both sides and place in a baking dish
5. Bake for 12-15 minutes
6. Mix parsley and lemon peel and sprinkle them over the fish
60
Creamy shrimp pasta
Item code DM3
Serving 6
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-tbls Item cost €
Linguine pasta 5,52 g 240 1,32
Shrimp 33,04 g 400 13,21
White wine 6,38 L 0,25 1,59
Cheese 11,25 g 250 2,81
Milk 0,89 L 0,25 0,22
Garlic cloves 7,05 g 100 0,7
Salt N/A
Oregano 158,93 g 3 0,47
Total recipe cost 20,32€
Portion cost 3,38€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Chop the garlic
2. Boil water and add linguine pasta
3. Fry shrimps for 3 minutes
4. Cover to keep warm
5. Heat wine in a pan, add cheese, milk, garlic and salt and boil
6. Put pasta and shrimps in the pan and mix
7. Serve with oregano
61
Grilled salmon with creamy pesto sauce and mashed potatoes
Item code DM4
Serving 4
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Salmon fillet 19,24 g 440 8,46
Oil N/A
Salt N/A
Pepper N/A
Cream cheese 3,93 g 100 0,39
Milk 0,89 L 0,02 0,2
Pesto 22,24 g 15 0,33
Potatoes 1,34 g 800 1,07
Hot milk 0,89 L 0,3 0,26
Butter 7,68 g 225 1,72
Fresh parsley 11,52 g 15 0,17
Total recipe cost 12,6€
Portion cost 3,15€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Peel potatoes and boil until soft
2. Take out the water and mash it
3. Add in hot milk and cream cheese, salt and butter, cover it up
4. Brush both sides of salmon with oil and season it
5. Heat a pan and fry salmon 3 minutes per side
6. serve with pesto sauce and parsley
62
Ginger pork beef with creamy potatoes
Item code DM5
Serving 4
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Steak 26,74 g 400 10,69
Soy sauce 19,34 g 30 0,58
Rice vinegar 14,58 g 30 0,43
Water L 0,5 N/A
Ground ginger 10,06 g 20 0,2
Potatoes 1,34 g 800 1,07
Garlic cloves 7,05 g 9 0,06
Cream 8,44 g 200 1,68
Salt N/A
Total recipe cost 14,71€
Portion cost 3,67€
L= liter Kg= kilogram G= gram Pcs= peace Tbsp= tablespoon €= euro
1. Heat oven to 160 degrees
2. Slice the potatoes about 3mm thick
3. Place the slices into a bowl
4. Chop garlic and add them in the bowl
5. Pour also the cream in the bowl and mix with salt
6. Bake it for 1 hour
7. Combine soy sauce, rice vinegar, water, ground ginger and garlic powder
8. Heat a wok pan
9. Cook sauces for a 10 minute
10. Fry the steak for about 3 minutes per side
63
FOOD MENU SELLING PRICE LIST The Multiplier is calculated by 100/35 = 2,86
Food cost percentage is 35%
Food VAT is 12 %
Food menu selling price list
Code Portion cost€ Multipiler Bsp (Base
selling price) VAT 12% Bsp with VAT Final seling
price
Starters
S1 2,59 2,86 7,41 0,12 8,30 9,00
S2 2,43 2,86 6,95 0,12 7,78 8,00
S3 3,30 2,86 9,44 0,12 10,57 11,00
S4 1,00 2,86 2,86 0,12 3,20 7,00
S5 0,86 2,86 2,46 0,12 2,75 6,00
S6 0,87 2,86 2,49 0,12 2,79 6,00
Main courses
M1 3,06 2,86 8,75 0,12 9,80 14,00
M2 3,46 2,86 9,90 0,12 11,08 16,00
M3 3,56 2,86 10,18 0,12 11,40 16,00
M4 2,13 2,86 6,09 0,12 6,82 14,00
M5 2,99 2,86 8,55 0,12 9,58 15,00
M6 2,46 2,86 7,04 0,12 7,88 14,00
Desserts
D1 0,30 2,86 0,86 0,12 0,96 6,00
D2 2,15 2,86 6,15 0,12 6,89 7,00
D3 0,76 2,86 2,17 0,12 2,43 6,00
D4 1,74 2,86 4,98 0,12 5,57 6,50
D5 0,63 2,86 1,80 0,12 2,02 6,00
D6 1,03 2,86 2,95 0,12 3,30 6,00
Daily menu Monday-Friday
DM1 2,29 2,86 6,55 0,12 7,34 14,00
DM2 2,85 2,86 8,15 0,12 9,13 14,00
DM3 3,38 2,86 9,67 0,12 10,83 14,00
DM4 3,15 2,86 3,53 0,12 3,95 14,00
DM5 3,67 2,86 4,11 0,12 4,60 14,00
64
BEVERAGE MENU
Beverage codes
Code
Soft drinks
B1 Coca-Cola
B2 Coca-Cola light
B3 Coca-Cola zero
B4 7up
B5 Fever-tree tonic water
B6 Fanta
B7 Pineapple juice
B8 Apple juice
Hot drinks
B9 Juhla mokka coffee
B10 Paulig dark coffee
B11 Lipton Morocco mint tee
B12 Lipton Mandarin tee
Sparkling wine
B13 Freixenet Cava
White wine
B14 Labirue chardonnay
B15 Jacob´s creek chardonnay
B16 Vinsmosselle riesling
Red wine
B 17 Vin D´alsace pinot noir
B18 Chateau gassiol
B19 Cazeaux blaye
Stong alcohol
B20 Kyr Napue Gin
B21 Loimu mulledwine
Cider
B22 Somersby apple
B23 Strongbow gold apple
Beer
B24 Lindemans kriek
B25 Delirium tremens
B26 Karhu strong beer
B27 Lapin kulta alcohol free
B28 Olvi beer
B29 Koff lager
B30 Laitilan kukko pils cluten free
B31 Lapin kulta lager
65
B32 Finlandia sahti beer
BEVERAGE MENU SELLING PRICE LIST
Beverage selling price list
Code Cost per
unit€
Quantity served
Multipiler
Bsp (Base selling price)
VAT 21%
Bsp with VAT
Final seling price
€ Quantity
Portion cost
Soft drinks
B1 0,44 0,33 0,33 0,44 4 1,76 0,21 2,13 3,5
B2 0,48 0,33 0,33 0,48 4 1,92 0,21 2,32 3,5
B3 0,44 0,33 0,33 0,44 4 1,76 0,21 2,13 3,5
B4 0,47 0,33 0,33 0,47 4 1,88 0,21 2,27 3,5
B5 2,58 0,33 0,33 2,58 4 10,32 0,21 12,49 6
B6 0,58 0,33 0,33 0,58 4 0,7 0,21 0,85 3
B7 1,56 L 0,5L 1,56 4 3,12 0,21 3,78 4
B8 0,62 L 0,5L 0,62 4 1,24 0,21 1,5 3
Hot drinks
B9 2,9 500g 10g 0,03 4 0,12 0,21 0,14 3
B10 3,92 500g 10g 0,04 4 0,16 0,21 0,19 3
B11 1,4 20x 1 0,07 4 0,28 0,21 0,34 3
B12 2,24 20x 1 0,11 4 0,45 0,21 0,54 3
Sparkling wine
B13 8,88 0,75 0,75 8,88 4 35,52 0,21 42,98 40
White wine
B14 5,94 0,75 0,75 5,94 4 23,76 0,21 28,75 30
B15 5,91 0,75 0,75 5,91 4 23,64 0,21 28,6 30
B16 4,62 0,75 0,75 4,62 4 18,48 0,21 22,36 25
B17 6,32 0,75 0,75 6,32 4 25,28 0,21 30,59 35
Red wine
B18 7,44 1,5 L 1,5 L 7,44 4 29,76 0,21 36,01 40
B19 6,27 0,75 0,75 6,27 4 25,08 0,21 30,35 35
Strong alcohol
B20 33,43 0,5 L 0,04L 1,34 4 5,35 0,21 6,47 7
B21 11,56 0,75 L 0,75 L 11,56 4 46,24 0,21 55,95 40
Cider
B22 1,31 0,33 0,33 1,31 4 5,24 0,21 6,34 6
B23 0,99 0,33 0,33 0,99 4 3,96 0,21 4,79 5
Beer
B24 0,85 0,25 0,25 0,85 4 3,4 0,21 4,11 5
B25 1,17 0,33 0,33 1,17 4 4,68 0,21 5,66 6
B26 3,67 0,57 0,57 3,67 4 14,68 0,21 17,76 8
66
B27 1,03 0,33 0,33 1,03 4 4,12 0,21 4,99 5
B28 1,69 0,33 0,33 1,69 4 6,76 0,21 8,18 5
B29 1,64 0,33 0,33 1,64 4 6,56 0,21 7,94 6
B30 1,77 0,75 0,75 1,77 4 7,08 0,21 8,57 6
B31 2,5 0,5 0,5 2,5 4 10 0,21 12,1 6
B32 8,87 0,75 0,75 8,87 4 35,48 0,21 42,93 16
HIGH LOW
The high, low method is showing the busy days for the first 3 months after opening the SKAGEN restaurant
as well as the days that are not so busy at the restaurant.
November High Low December High Low 1 High 1 Low 2 High 2 High 3 High 3 High 4 Low 4 High 5 High 5 High 6 High 6 High Finnish national day
7 High 7 High 8 High 8 High 9 High 9 Low
10 High 10 Low 11 Low Armistice Day 11 High 12 Low 12 High 13 High 13 High 14 High 14 High 15 High 15 High 16 High 16 Low 17 High 17 Low 18 Low 18 High 19 Low 19 High 20 High 20 High 21 High 21 High 22 High 22 High 23 High 23 Low 24 High 24 Closed
25 Low 25 Closed
67
26 Low 26 Low 27 High 27 High 28 High 28 High 29 High 29 High 30 High 30 High
31 Low
January High Low 1 Closed
2 Low 3 High 4 High 5 High Low 6 Low 7 Low 8 High 9 High
10 High 11 High 12 High 13 High 14 Low 15 Low 16 High 17 High 18 High 19 High 20 High 21 Low 22 Low 23 High 24 High 25 High 26 High 27 High 28 Low 29 Low 30 High 31 Low
68
OCCUPANCY PROCENTAGE
NOVEMBER The opening days will be successful because we are a new restaurant and we have done some promotions
before opening. On the opening days we make some offers.
November
The opening 1-4.11 Week 2 Week 3 Week 4 week 5
90 % 75 % 70 % 80 % 70 %
DECEMBER In December Brussels are going to be full because of the Christmas market. We will see this on the
occupancy. Finland’s independence day will be on 6th of December and we are going to have an event on
that day at the restaurant. End of the December is not so busy anymore because of Christmas. We are
going to be closed on 24-25.12 and give our employees the time to be with their family at Christmas time.
December
1-2.12 Week 1 Week 2 Week 3 Week 4
75 % 80 % 70 % 60 % 65 %
JANUARY The occupancy of the weeks in January is lower because the European parliament is closed the first week in
January. And people have used all their money on Christmas and New years eve.
January
Week 1 Week 2 Week 3 Week 4
60 % 65 % 70 % 75 %
69
OMNES Omnes 1 & 2 are restaurant’s marketing tools used to check what are the guest’s expectation about pricing
and do we meet those with our prices. Those are used to determine whether our menu selling prices are
balanced enough to satisfy guest expectations.
OMNES 1 Omnes 1- Price range
After creating our menu, we use Omnes 1 to verify if our guests are happy with our price range of our
menu. Analyzing the results we see if we need to take any action and change our prices so our guests are
happy to pay it.
Calculation technic
1. At first we analyze the different between the most expensive menu item and the cheapest one. So
we divide the most expensive item from the least expensive item.
2. This should be 2.5 (up to 3 if the menu contains a lot of items)
Calculation
Highest price 16€
Lowest price 6€
16€/6€= 2,67€
OMNES 2
Omnes 2 -Price variation within a product range
Calculation technic
1. At first we analyze the difference between the highest and the lowest price. The price difference comes
when the lowest price is deducted from the higher price.
2. Divide the price difference by 3 because we have 3 different kinds of pricing categories: low, medium and
high price category
3. Add the result of the step 2 to the lowest price and you have the limits of the low price category. Low
price category= The cheapest item and the cheapest item plus the difference between the most expensive
and the cheapest item. Repeat the same for medium and high price categories and you have each
category’s price range limits.
70
Calculation:
For starters:
1. 11€-6€= 5€
2. 5/3 = 1,67
3. 6€+1,67€= 7,67€ Low 7,67€+1,67€= 9,34€ Medium 9,34€+1,67€= 11€ High
For Main courses:
1. 16€-14€= 2€
2. 2€73= 0,67€
3. 14€+0,67€= 14,67€ Low
14,67€+0,67= 15,34€ Medium
15,34€+0,67€= 16€ High
For dessert:
1. 7€-6€= 1€
2. 1€/3= 0,33€
3. 6€+0,33€= 6,33€ Low
6,33€+0,33€= 6,66€
6,66€+0,33€= 7€ High
71
Code Portion cost€ Category
Starters
S1 9,00 Medium
S2 8,00 Medium
S3 11,00 High
S4 7,00 Low
S5 6,00 Low
S6 6,00 Low
Main courses
M1 14,00 Low
M2 16,00 High
M3 16,00 High
M4 14,00 Low
M5 15,00 Medium
M6 14,00 Low
Desserts
D1 6,00 Low
D2 7,00 High
D3 6,00 Low
D4 6,50 Medium
D5 6,00 Low
D6 6,00 Low
Daily menu Monday-Friday
DM1 14,00 DM2 14,00 DM3 14,00 DM4 14,00 DM5 14,00
FORECASTING
Forecasting is very important for many organizations because it gives an idea of expected results. By
forecasting, we predict the expected amount of how many dishes and beverages the restaurant is going to
sell in the future. After getting the idea of expected results we can better predict how many staff we will
need per day and how much food and beverages we should sell.
Forecast involves uncertainty because we can’t be sure about competition, occupancy percentage or
guests´ demands. At the end of each month, it’s important to compare the reality to the forecast so we can
see if we should make some changes for our further forecasting. After a one operating year the forecasting
will be easier when we have the historical data is telling how we have succeeded. We will forecast next
three months, November, December and January.
72
FOOD FORECAST
We are open from 12pm to 10pm on Monday to Sunday. Lunch time is a very busy time for the restaurant
because of the surrounding companies and we are located in the central. For lunch we offer Daily menu at
12pm to 3pm and guests can also order from our menu. Dinner is a time for relaxing and that’s why we sell
more starters, desserts and alcoholic beverages at dinnertime compared to lunchtime.
CALCULATION BEHIND FORECAST
1. SKAGEN has 75 seats. At the opening days our occupancy percentage is 90% We calculate 75*0,90=67,5
visiting guests
2. In average the number of dishes per guest is served 1,5 per lunch and 2,5 for dinner. During lunch our
guests order 68*1,5=102 dishes During dinner 68*2,5= 170 dishes
3. Saturday (*2 because lunch and dinner) 170*2=340 and on Sunday 170*2=340
Lunch: Main courses 102/2= 51, Starters/Desserts 51/2=25, no daily specials at the weekend
Dinner: Main courses 340/2=120, Starters/Desserts 170/2=85
73
NOVEMBER FOOD
November (food)
1.11-30.11.2018
Code Selling price 1.11-4.11 week 2 week 3 week 4 week 5 Total: Revenue €
€ Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
STARTERS
S1 9,00 20 92 28 97 18 67 36 102 29 99 131 457 117
9 4113 S2 8,00 8 32 14 76 11 66 15 66 6 48 54 288 432 2304 S3 11,00 10 17 4 61 15 58 14 61 18 61 61 258 671 2838 S4 7,00 8 43 7 75 17 56 17 56 9 67 58 297 406 2079 S5 6,00 9 32 8 77 12 66 8 75 15 48 52 298 312 1788 S6 6,00 12 52 9 69 18 51 15 60 14 41 68 273 408 1638 Total sold 67 268 70 455 91 364 105 420 91 364 424
1871
3408
14760
M1 14,00 25 55 25 71 26 68 23 76 17 56 116 326 162
4 4564
M2 16,00 25 45 13 92 21 72 21 67 11 54 91 330 145
6 5280
M3 16,00 26 48 9 59 19 58 23 78 12 61 89 304 142
4 4864
M4 14,00 23 32 19 76 12 61 16 71 22 68 92 308 128
8 4312
M5 15,00 21 42 22 83 9 62 19 61 19 51 90 299 135
0 4485
M6 14,00 14 46 24 74 17 43 18 67 23 74 96 304 134
4 4256 Total sold 134 268 112 455 104 364 120 420 104 364 574
1871
8486
27761
D1 6,00 8 22 15 38 18 37 15 54 16 37 72 188 432 188 D2 7,00 10 13 7 43 21 32 23 36 18 38 79 162 553 162 D3 6,00 20 26 11 29 14 35 22 31 17 33 84 154 504 154
D4 6,50 10 14 12 38 12 23 9 21 18 19 61 115 396
,5 115 D5 6,00 7 32 16 37 15 36 15 35 7 25 60 165 360 165 D6 6,00 12 27 9 42 11 19 21 33 15 30 68 151 408 151 Total sold 67 134 70 227 91 182 105 210 91 182 424 935
2654 935
DM1 14,00 56 43 48 41 188 0 263
2 0
DM2 14,00 57 57 67 54 235 0 329
0 0
DM3 14,00 54 51 63 56 224 0 313
6 0 DM4 14,00 67 55 58 60 56 296 0 414 0
74
4
DM5 14,00 67 58 51 62 53 291 0 407
4 0 Total sold 134 0 280 0 260 0 300 0 260 0 587 0
17276 0
Totals 402 670 532 113
7 546 910 630 105
0 546 910 318
24 4345
6
Total revenue 75279,5
€
DECEMBER FOOD
December (food)
1.12-31.12.2018
Code Selling price
1-2.12.2018 week 1 week 2 week 3 week 4 Total: Revenue €
€ Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
STARTERS
S1 9,00 9 31 29 104 33 55 24 64 21 58 116 312 104
4 280
8
S2 8,00 5 13 18 71 11 35 7 36 8 32 49 187 392 149
6
S3 11,00 2 18 15 55 8 25 18 32 18 18 61 148 671 162
8
S4 7,00 5 18 14 67 14 46 13 42 14 36 60 209 420 146
3
S5 6,00 5 8 11 77 14 44 11 35 11 32 52 196 312 117
6
S6 6,00 2 24 18 46 11 14 6 28 13 21 50 133 300 798
Total sold 28 112 105 420 91 219 79 237 85 197 388
1185
3139
9369
M1 14,00 13 14 25 71 8 68 13 76 6 56 65 285 910 399
0
M2 16,00 9 20 21 66 12 76 11 67 14 54 67 283 107
2 452
8
M3 16,00 13 23 10 59 26 58 12 78 14 61 75 279 120
0 446
4
M4 14,00 5 24 9 68 12 65 16 71 23 68 65 296 910 414
4
M5 15,00 6 15 33 78 22 67 22 65 16 51 99 276 148
5 414
0
M6 14,00 10 16 22 78 24 43 16 79 25 67 97 283 135
8 396
2
Total sold 56 112 120 420 104 377 90 436 98 357 468
1702
6935
25228
D1 6,00 4 7 23 18 18 43 15 54 12 37 72 159 432 159
75
D2 7,00 3 11 24 33 15 32 27 46 24 42 93 164 651 164
D3 6,00 6 7 18 31 13 35 6 31 16 41 59 145 354 145
D4 6,50 4 13 19 42 10 44 7 28 11 28 51 155 331,
5 155
D5 6,00 6 5 11 35 14 41 8 35 13 35 52 151 312 151
D6 6,00 5 13 10 51 21 32 16 45 9 35 61 176 366 176
Total sold 28 56 105 210 91 227 79 239 85 218 388 950
2447 950
DM1 14,00 52 43 38 48 181 0 253
4 0
DM2 14,00 61 57 43 54 215 0 301
0 0
DM3 14,00 64 58 51 38 211 0 295
4 0
DM4 14,00 0 56 50 49 53 208 0 291
2 0
DM5 14,00 0 67 52 44 52 215 0 301
0 0
Total sold 0 0 300 0 260 0 225 0 245 0 423 0
14420 0
Totals 112 280 630 105
0 546 823 473 912 513 772 269
41 355
47
Total revenue 62487,5
€
JANUARY FOOD
January (food)
1.1-31.1.2018
Code Selling price week 1 week 2 week 3 week 4 Total: Revenue €
€ Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
STARTERS
S1 9,00 20 92 27 60 33 99 38 120 118 371 106
2 3339
S2 8,00 8 32 8 32 16 59 14 79 46 202 368 1616
S3 11,00 10 43 14 66 10 51 21 48 55 208 605 2288
S4 7,00 8 43 14 55 8 39 19 68 49 205 343 1435
S5 6,00 18 43 9 61 12 49 13 79 52 232 312 1392
S6 6,00 15 62 13 67 12 67 8 61 48 257 288 1542
Total sold 79 315 85 341 91 364 113 455 368 1475
2978
11612
M1 14,00 16 55 22 70 8 68 14 76 60 269 840 3766
76
M2 16,00 20 61 10 44 12 76 32 72 74 253 118
4 4048
M3 16,00 15 57 10 59 31 58 13 78 69 252 110
4 4032
M4 14,00 14 50 13 79 8 55 21 69 56 253 784 3542
M5 15,00 16 45 24 34 23 64 24 78 87 221 130
5 3315
M6 14,00 9 47 19 55 22 43 26 82 76 227 106
4 3178
Total sold 90 315 98 341 104 364 130 455 422 1475
6281
21881
D1 6,00 8 22 11 38 18 17 19 54 56 131 336 131
D2 7,00 10 21 24 24 21 15 22 46 77 106 539 106
D3 6,00 20 23 13 16 14 35 22 31 69 105 414 105
D4 6,50 10 19 19 21 7 42 14 28 50 110 325 110
D5 6,00 16 44 7 35 8 41 18 40 49 160 294 160
D6 6,00 14 29 11 36 23 32 18 28 66 125 396 125
Total sold 78 158 85 170 91 182 113 227 367 737
2304 737
DM1 14,00 0 34 38 49 121 0 169
4 0
DM2 14,00 46 53 39 49 141 0 197
4 0
DM3 14,00 58 50 64 78 192 0 268
8 0
DM4 14,00 57 57 62 77 253 0 354
2 0
DM5 14,00 64 51 57 72 244 0 341
6 0
Total sold 225 0 245 0 260 0 325 0 497 0
13314 0
Totals 472 788 513 852 546 910 681 1137 248
77 3423
0
Total revenue 59107
€
77
THREE MONTH FOOD FORECAST SUMMARY
Three month food forecast summary
Code Selling price November December January
Total lunch+dinner
Total revenue
S1 9,00 588 428 489 1505 13545 S2 8,00 342 236 248 826 6608 S3 11,00 319 209 263 791 8701 S4 5,00 355 269 254 878 4390 S5 4,00 350 248 284 882 3528 S6 4,00 341 183 305 829 3316 M1 14,00 442 350 329 1121 15694 M2 16,00 421 350 327 1098 17568 M3 16,00 393 354 321 1068 17088 M4 13,00 400 361 309 1070 13910 M5 14,00 389 375 308 1072 15008 M6 13,00 400 380 303 1083 14079 D1 4,00 260 231 187 678 2712 D2 7,00 241 257 183 681 4767 D3 5,00 238 204 174 616 3080 D4 6,50 176 206 160 542 3523 D5 4,50 225 203 209 637 2866,5 D6 5,00 219 237 191 647 3235 DM1 12,00 188 181 121 490 5880 DM2 12,00 235 215 141 591 7092 DM3 12,00 224 211 192 627 7524 DM4 12,00 296 208 253 757 9084 DM5 12,00 291 215 244 750 9000 Total 19239 192198,5 €
BEVERAGE FORECASTING
Forecasting beverages we have used the same kind of calculation method and the same occupancy
percentage as earlier with the food forecast.
SKAGEN have 75 seats. In the opening days our occupancy percentage is 90% We calculate 75*0,90=68
visiting guests
On average the number of beverages served per guest is 1,5 per lunch and 2,5 for dinner. During lunch our
guests order 68*1,5=102 beverages and During dinner 68*2,5= 170 beverages per guest.
78
NOVEMBER BEVERAGES
November (beverages)
1.11-30.11.2018
Code Selling price
1.11-4.11 week 2 week 3 week 4 week 5 Total: Revenue €
€
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch Dinner
Beverages
B1 3,50 20 33 38 55 49 55 34 64 38 58 179 265
626,5 927,5
B2 3,50 25 27 19 67 25 35 47 61 56 32 172 222 602 777
B3 3,50 33 35 32 55 44 25 21 47 59 18 189 180
661,5 630
B4 3,50 22 41 35 45 48 43 38 54 46 36 189 219
661,5 766,5
B5 6,00 9 6 12 22 43 7 11 25 5 15 80 75 480 450
B6 3,00 18 12 13 45 33 31 37 50 21 32 122 170 732 510
B7 4,00 22 15 28 33 44 11 33 47 35 22 162 128 512 512
B8 3,00 15 43 22 61 41 14 51 28 29 21 158 167 474 501
B9 3,00 16 38 37 56 33 48 45 31 7 56 138 229 414 687
B10 3,00 20 16 37 66 12 32 37 30 14 45 120 189 360 567
B11 3,00 15 36 33 49 31 58 21 25 12 61 112 229 336 687
B12 3,00 25 33 31 48 28 65 25 42 8 68 117 256 351 768
B13 40,00 1 0 0 1 0 0 0 2 0 0 1 3 40 120
B14 30,00 10 4 9 18 8 32 3 25 3 42 33 121 990 3630
B15 30,00 20 5 9 23 9 35 4 31 6 41 48 135 1440 4050
B16 25,00 10 6 8 24 7 44 2 28 7 28 34 130 850 3250
B17 35,00 8 12 15 18 7 41 5 35 13 35 48 141 1680 4935
B18 40,00 5 8 11 9 3 32 1 32 16 31 36 112 1440 4935
B19 35,00 4 6 14 14 11 16 4 45 9 16 42 97 1470 3395
B20 7,00 22 13 40 22 17 21 12 55 11 31 102 142 714 994
B21 40,00 2 2 7 3 1 4 5 8 3 16 18 33 720 1320
B22 6,00 12 33 22 21 7 33 21 33 15 42 77 162 462 972
B23 5,00 11 15 17 21 6 15 15 25 31 16 80 92 400 460
B24 5,00 6 25 16 16 8 42 15 41 15 15 60 139 300 695
B25 6,00 5 17 14 17 11 16 19 14 22 32 71 96 426 576
79
B26 8,00 3 3 2 6 0 4 3 9 6 2 14 24 112 192
B27 5,00 8 22 4 22 2 33 31 45 25 22 70 144 350 720
B28 5,00 6 33 22 39 3 41 7 26 18 14 56 153 280 765
B29 6,00 5 41 16 33 6 15 12 12 7 12 46 113 276 678
B30 6,00 7 19 15 31 6 14 26 9 5 31 59 104 354 624
B31 6,00 12 68 11 36 8 54 41 67 6 25 78 104 468 624
B32 16,00 8 8 1 8 0 2 4 4 3 3 16 25 256 400
Totals 40
5 675 59
0 984 55
1 918 63
0 105
0 55
1 918 2727 4399 6588 41118
Total revenue
41 118,00 €
DECEMBER BEVERAGES December
(beverages)
1.12-31.12.2018
Code Selling price
1-2.12.201
8 week 1 week 2 week 3 week 4 Total: Revenue €
€
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch Dinner
Beverages
B1 3,50 11 12 45 51 63 52 28 55 42 67 189 237
661,5 829,5
B2 3,50 8 14 45 69 33 56 34 56 45 55 165 250
577,5 875
B3 3,50 12 16 40 45 45 43 16 36 56 33 169 173
591,5 605,5
B4 3,50 14 18 51 52 35 26 45 29 36 33 181 158
633,5 553
B5 6,00 1 2 12 36 22 8 6 22 7 21 48 89 288 534
B6 3,00 15 12 13 41 28 43 43 43 17 18 116 157 696 471
B7 4,00 7 15 39 26 41 36 29 29 43 29 159 135 540 540
B8 3,00 8 14 22 53 32 22 47 29 37 31 146 149 438 447
B9 3,00 9 12 51 43 18 41 36 18 8 43 122 157 366 471
B10 3,00 20 16 46 59 34 37 41 19 45 44 186 175 558 525
B11 3,00 15 11 33 36 17 49 18 17 32 56 115 169 345 507
B12 3,00 3 8 31 42 42 50 12 32 39 60 127 192 381 576
B13 40,00 0 0 2 8 0 1 0 0 0 1 2 10 80 400
B14 30,00 1 4 6 32 3 18 4 12 2 5 16 71 480 2130
B15 30,00 2 5 9 27 2 16 5 17 4 13 22 78 660 2340
B16 25,00 11 6 9 31 5 17 6 31 3 17 34 102 850 2550
B17 35,00 3 3 5 17 7 37 1 28 8 13 24 98 840 3430
B18 40,00 1 4 8 11 6 27 3 26 9 18 27 86 1080 3430
80
B19 35,00 0 2 6 12 7 16 2 21 7 7 22 58 770 2030
B20 7,00 0 2 12 36 13 21 8 43 3 12 36 114 252 798
B21 40,00 0 0 3 7 0 3 4 3 0 4 7 17 280 680
B22 6,00 2 3 31 18 14 45 16 17 7 26 70 109 420 654
B23 5,00 3 6 16 15 17 32 13 14 9 33 58 100 290 500
B24 5,00 6 8 8 19 6 44 9 32 11 26 40 129 200 645
B25 6,00 5 9 16 12 9 16 8 7 9 34 47 78 282 468
B26 8,00 0 7 6 8 1 3 1 5 2 4 10 27 80 216
B27 5,00 1 14 2 32 13 33 12 31 8 17 36 127 180 635
B28 5,00 1 17 13 54 12 41 7 17 8 33 41 162 205 810
B29 6,00 2 14 17 58 11 15 5 24 4 31 39 142 234 852
B30 6,00 3 9 19 41 7 14 3 15 7 29 39 108 234 648
B31 6,00 5 14 11 53 8 54 10 56 3 37 37 108 222 648
B32 16,00 0 4 3 6 0 2 0 3 0 3 3 18 48 288
Totals 16
9 281 63
0 105
0 55
1 918 47
2 787 51
1 853 2333 3783 3697 31086
Total revenue
31 086,00 €
JANUARY BEVERAGES January
(beverages)
1.11-30.11.2018
Code Selling price week 1 week 2 week 3 week 4 Total: Revenue €
€
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch
Dinner
Lunch Dinner
Beverages
B1 3,50 43 48 55 56 56 44 53 66 207 214
724,5 749
B2 3,50 44 43 41 61 43 54 56 61 184 219 644 766,5
B3 3,50 31 57 37 62 26 36 44 43 138 198 483 693
B4 3,50 18 56 29 43 43 51 25 44 115 194
402,5 679
B5 6,00 4 8 11 14 12 11 8 14 35 47 210 282
B6 3,00 16 33 24 33 45 25 42 33 127 124 762 372
B7 4,00 19 24 36 27 43 34 27 45 125 130 520 520
B8 3,00 33 38 41 32 45 22 44 31 163 123 489 369
B9 3,00 31 25 25 54 52 26 51 46 159 151 477 453
B10 3,00 45 41 33 44 36 27 61 61 175 173 525 519
B11 3,00 17 26 12 41 32 34 18 43 79 144 237 432
81
B12 3,00 39 45 45 41 25 43 42 27 151 156 453 468
B13 40,00 0 0 0 0 0 1 0 1 0 2 0 80
B14 30,00 6 15 4 14 3 15 1 15 14 59 420 1770
B15 30,00 7 13 5 7 4 26 3 23 19 69 570 2070
B16 25,00 4 3 6 21 2 38 5 12 17 74 425 1850
B17 35,00 2 15 3 11 7 16 6 16 18 58 630 2030
B18 40,00 3 5 6 7 5 13 3 25 17 50 680 2030
B19 35,00 5 8 7 12 6 32 1 33 19 85 665 2975
B20 7,00 18 24 13 15 12 22 1 16 44 77 308 539
B21 40,00 1 1 3 1 0 3 1 2 5 7 200 280
B22 6,00 14 24 12 14 12 45 21 43 59 126 354 756
B23 5,00 9 8 11 15 7 39 12 24 39 86 195 430
B24 5,00 8 9 7 16 6 33 1 33 22 91 110 455
B25 6,00 6 15 8 24 9 47 12 12 35 98 210 588
B26 8,00 1 5 1 3 0 5 0 4 2 17 16 136
B27 5,00 12 41 3 33 12 33 15 56 42 163 210 815
B28 5,00 6 35 11 41 3 31 3 43 23 150 115 750
B29 6,00 3 36 7 26 1 46 5 33 16 141 96 846
B30 6,00 2 22 8 45 1 18 14 21 25 106 150 636
B31 6,00 24 58 6 35 3 47 14 56 47 106 282 636
B32 16,00 1 6 1 5 0 1 1 2 3 14 48 224
Total 47
2 787 51
1 853 55
1 918 59
0 984 2124 3452 2959 26198,
5
Total revenue
26 198,50 €
82
THREE MONTHS BEVERAGE FORECASTING SUMMARY
Three months beverage forecasting summary
Code Selling price November December January Total
Total revenue
B1 3,50 444 426 421 1291 4518,5
B2 3,50 394 415 403 1212 4242
B3 3,50 369 342 336 1047 3664,5
B4 3,50 408 339 309 1056 3696
B5 6,00 155 137 82 374 2244
B6 3,00 292 273 251 816 2448
B7 4,00 290 294 255 839 3356
B8 3,00 325 295 286 906 2718
B9 3,00 367 279 310 956 2868
B10 3,00 309 361 348 1018 3054
B11 3,00 341 284 223 848 2544
B12 3,00 373 319 307 999 2997
B13 40,00 4 12 2 18 720
B14 30,00 154 87 73 314 9420
B15 30,00 183 100 88 371 11130
B16 25,00 164 136 91 391 9775
B17 35,00 189 122 76 387 13545
B18 40,00 148 113 67 328 13120
B19 35,00 139 80 104 323 11305
B20 7,00 244 150 121 515 3605
B21 40,00 51 24 12 87 3480
B22 6,00 239 179 185 603 3618
B23 5,00 172 158 125 455 2275
B24 5,00 199 169 113 481 2405
B25 6,00 167 125 133 425 2550
B26 8,00 38 37 19 94 752
B27 5,00 214 163 205 582 2910
B28 5,00 209 203 173 585 2925
B29 6,00 159 181 157 497 2982
B30 6,00 163 147 131 441 2646
B31 6,00 182 145 153 480 2880
B32 16,00 41 21 17 79 1264
Total 7126 6116 5576 18 818,00 € 141 657,00 €
83
MOTHLY SALES ANALYSIS
NOVEMBER (FOOD)
Monthly food sales analysis (November)
Code Portion
cost Selling price
Number of
dishes sold
Total food cost
Total revenue Total CM
S1 2,59 9,00 588 1522,92 5292 3769,08
S2 2,43 8,00 342 831,06 2736 1904,94
S3 3,30 11,00 319 1052,7 3509 2456,3
S4 1,00 7,00 355 355 2485 2130
S5 0,86 6,00 350 301 2100 1799
S6 0,87 6,00 341 296,67 2046 1749,33
Total 2295 4359,35 18168 13808,65
M1 3,06 14,00 442 1352,52 6188 4835,48
M2 3,46 16,00 421 1456,66 6736 5279,34
M3 3,56 16,00 393 1399,08 6288 4888,92
M4 2,13 14,00 400 852 5600 4748
M5 2,99 15,00 389 1163,11 5835 4671,89
M6 2,46 14,00 400 984 5600 4616
Total 2445 7207,37 36247 29039,63
D1 0,30 6,00 260 78 1560 1482
D2 2,15 7,00 241 518,15 1687 1168,85
D3 0,76 6,50 238 180,88 1547 1366,12
D4 1,74 6,00 176 306,24 1056 749,76
D5 0,63 6,00 225 141,75 1350 1208,25
D6 1,03 6,00 219 225,57 1314 1088,43
Total 1359 1450,59 8514 7063,41
DM1 2,29 14,00 188 430,52 2632 2201,48
DM2 2,85 14,00 235 669,75 3290 2620,25
DM3 3,38 14,00 224 757,12 3136 2378,88
DM4 3,15 14,00 296 932,4 4144 3211,6
DM5 3,67 14,00 291 1067,97 4074 3006,03
Total 1234 3857,76 17276 13418,24
TOTAL 7333 16875,07 80205 63329,93
€
84
DECEMBER (FOOD) Monthly food sales analysis (December)
Code Portion
cost Selling price
Number of
dishes sold
Total food cost
Total revenue Total CM
S1 2,59 9,00 428 1108,52 3852 2743,48
S2 2,43 8,00 236 573,48 1888 1314,52
S3 3,30 11,00 209 689,7 2299 1609,3
S4 1,00 7,00 269 269 1883 1614
S5 0,86 6,00 248 213,28 1488 1274,72
S6 0,87 6,00 183 159,21 1098 938,79
Total 1573 3013,19 12508 9494,81
M1 3,06 14,00 350 1071 4900 3829
M2 3,46 16,00 350 1211 5600 4389
M3 3,56 16,00 354 1260,24 5664 4403,76
M4 2,13 14,00 361 768,93 5054 4285,07
M5 2,99 15,00 375 1121,25 5625 4503,75
M6 2,46 14,00 380 934,8 5320 4385,2
Total 2170 6367,22 32163 25795,78
D1 0,30 6,00 231 69,3 1386 1316,7
D2 2,15 7,00 257 552,55 1799 1246,45
D3 0,76 6,50 204 155,04 1326 1170,96
D4 1,74 6,00 206 358,44 1236 877,56
D5 0,63 6,00 203 127,89 767,34 639,45
D6 1,03 6,00 237 244,11 1422 1177,89
Total 1338 1507,33 7936,34 6429,01
DM1 2,29 14,00 181 414,49 2534 2119,51
DM2 2,85 14,00 215 612,75 3010 2397,25
DM3 3,38 14,00 211 713,18 2954 2240,82
DM4 3,15 14,00 208 655,2 2912 2256,8
DM5 3,67 14,00 215 789,05 3010 2220,95
Total 1030 3184,67 14420 11235,33
TOTAL 6111 14072,41 67027,34 52954,93
€
JANUARY (FOOD)
85
Monthly food sales analysis (January)
Code Portion
cost Selling price
Number of
dishes sold
Total food cost
Total revenue Total CM
S1 2,59 9,00 489 1266,51 4401 3134,49
S2 2,43 8,00 248 602,64 1984 1381,36
S3 3,30 11,00 263 867,9 2893 2025,1
S4 1,00 7,00 254 254 1778 1524
S5 0,86 6,00 284 244,24 1704 1459,76
S6 0,87 6,00 305 265,35 1830 1564,65
Total 1843 3500,64 14590 11089,36
M1 3,06 14,00 329 1006,74 4606 3599,26
M2 3,46 16,00 327 1131,42 5232 4100,58
M3 3,56 16,00 321 1142,76 5136 3993,24
M4 2,13 14,00 309 658,17 4326 3667,83
M5 2,99 15,00 308 920,92 4620 3699,08
M6 2,46 14,00 303 745,38 4242 3496,62
Total 1897 5605,39 28162 22556,61
D1 0,30 6,00 187 56,1 1122 1065,9
D2 2,15 7,00 183 393,45 1281 887,55
D3 0,76 6,50 174 132,24 1131 998,76
D4 1,74 6,00 160 278,4 960 681,6
D5 0,63 6,00 209 131,67 1254 1122,33
D6 1,03 6,00 191 196,73 1146 949,27
Total 1104 1188,59 6894 5705,41
DM1 2,29 14,00 121 277,09 1694 1416,91
DM2 2,85 14,00 141 401,85 1974 1572,15
DM3 3,38 14,00 192 648,96 2688 2039,04
DM4 3,15 14,00 253 796,95 3542 2745,05
DM5 3,67 14,00 244 895,48 3416 2520,52
Total 951 3020,33 13314 10293,67
TOTAL 5795 13314,95 62960 49645,05
€
86
MONTH SUMMARY (FOOD)
MONTHLY SALES ANALYSIS (FOOD)
Code Portion
cost Selling price
Number of
dishes sold
Total food cost
Total revenue Total CM
S1 2,59 9,00 1505 3897,95 13545 9647,05 S2 2,43 8,00 826 2007,18 6608 4600,82 S3 3,30 11,00 791 2610,3 8701 6090,7 S4 1,00 7,00 878 878 6146 5268 S5 0,86 6,00 882 758,52 5292 4533,48 S6 0,87 6,00 829 721,23 4974 4252,77 Total 5711 10873,18 45266 34392,82 M1 3,06 14,00 1121 3430,26 15694 12263,74 M2 3,46 16,00 1098 3799,08 17568 13768,92 M3 3,56 16,00 1068 3802,08 17088 13285,92 M4 2,13 14,00 1070 2279,1 14980 12700,9 M5 2,99 15,00 1072 3205,28 16080 12874,72 M6 2,46 14,00 1083 2664,18 15162 12497,82 Total 6512 19179,98 96572 77392,02 D1 0,30 6,00 678 203,4 4068 3864,6 D2 2,15 7,00 681 1464,15 4767 3302,85 D3 0,76 6,50 634 481,84 4121 3639,16 D4 1,74 6,00 542 943,08 3252 2308,92 D5 0,63 6,00 637 401,31 3822 3420,69 D6 1,03 6,00 647 666,41 3882 3215,59 Total 3819 4160,19 23912 19751,81 DM1 2,29 14,00 490 1122,1 6860 5737,9 DM2 2,85 14,00 591 1684,35 8274 6589,65 DM3 3,38 14,00 627 2119,26 8778 6658,74 DM4 3,15 14,00 757 2384,55 10598 8213,45 DM5 3,67 14,00 750 2752,5 10500 7747,5 Total 3215 10062,76 45010 34947,24 TOTAL 19257 44276,11 210760
166 483,89 €
87
NOVEMBER (BEVERAGES)
Monthly Beverage sales analysis (November)
Code Portion
cost Selling price
Number of
dishes sold
Total food cost
Total revenue Total CM
B1 0,44 3,50 444 195,36 1554 1358,64
B2 0,48 3,50 394 189,12 1379 1189,88
B3 0,44 3,50 369 162,36 1291,5 1129,14
B4 0,47 3,50 408 191,76 1428 1236,24
B5 2,58 6,00 155 399,9 930 530,1
B6 0,58 3,00 292 169,36 876 706,64
B7 1,56 4,00 290 452,4 1160 707,6
B8 0,62 3,00 325 201,5 975 773,5
B9 0,03 3,00 367 11,01 1101 1089,99
B10 0,04 3,00 309 12,36 927 914,64
B11 0,07 3,00 341 23,87 1023 999,13
B12 0,11 3,00 373 41,03 1119 1077,97
B13 8,88 40,00 4 35,52 160 124,48
B14 5,94 30,00 154 914,76 4620 3705,24
B15 5,91 30,00 183 1081,53 5490 4408,47
B16 4,62 25,00 164 757,68 4100 3342,32
B17 6,32 35,00 189 1194,48 6615 5420,52
B18 7,44 40,00 148 1101,12 5920 4818,88
B19 6,27 35,00 139 871,53 4865 3993,47
B20 1,34 7,00 244 326,96 1708 1381,04
B21 11,56 40,00 51 589,56 2040 1450,44
B22 1,31 6,00 239 313,09 1434 1120,91
B23 0,99 5,00 172 170,28 860 689,72
B24 0,85 5,00 199 169,15 995 825,85
B25 1,17 6,00 167 195,39 1002 806,61
B26 3,67 8,00 38 139,46 304 164,54
B27 1,03 5,00 214 220,42 1070 849,58
B28 1,69 5,00 209 353,21 1045 691,79
B29 1,64 6,00 159 260,76 954 693,24
B30 1,77 6,00 163 288,51 978 689,49
B31 2,5 6,00 182 455 1092 637
B32 8,87 16,00 41 363,67 656 292,33
Total 7126 11852,11 59671,5 47 819,39 €
88
DECEMBER (BEVERAGES)
Monthly Beverage sales analysis (December)
Code Portion
cost Selling price
Number of
dishes sold
Total food cost
Total revenue Total CM
B1 0,44 3,50 426 187,44 1491 1303,56
B2 0,48 3,50 415 199,2 1452,5 1253,3
B3 0,44 3,50 342 150,48 1197 1046,52
B4 0,47 3,50 339 159,33 1186,5 1027,17
B5 2,58 6,00 137 353,46 822 468,54
B6 0,58 3,00 273 158,34 819 660,66
B7 1,56 4,00 294 458,64 1176 717,36
B8 0,62 3,00 295 182,9 885 702,1
B9 0,03 3,00 279 8,37 837 828,63
B10 0,04 3,00 361 14,44 1083 1068,56
B11 0,07 3,00 284 19,88 852 832,12
B12 0,11 3,00 319 35,09 957 921,91
B13 8,88 40,00 12 106,56 480 373,44
B14 5,94 30,00 87 516,78 2610 2093,22
B15 5,91 30,00 100 591 3000 2409
B16 4,62 25,00 136 628,32 3400 2771,68
B17 6,32 35,00 122 771,04 4270 3498,96
B18 7,44 40,00 113 840,72 4520 3679,28
B19 6,27 35,00 80 501,6 2800 2298,4
B20 1,34 7,00 150 201 1050 849
B21 11,56 40,00 24 277,44 960 682,56
B22 1,31 6,00 179 234,49 1074 839,51
B23 0,99 5,00 158 156,42 790 633,58
B24 0,85 5,00 169 143,65 845 701,35
B25 1,17 6,00 125 146,25 750 603,75
B26 3,67 8,00 37 135,79 296 160,21
B27 1,03 5,00 163 167,89 815 647,11
B28 1,69 5,00 203 343,07 1015 671,93
B29 1,64 6,00 181 296,84 1086 789,16
B30 1,77 6,00 147 260,19 882 621,81
B31 2,5 6,00 145 362,5 870 507,5
B32 8,87 16,00 21 186,27 336 149,73
Total 6116 8795,39 44607 35 811,61 €
89
JANUARY (BEVERAGES)
Monthly Beverage sales analysis (January)
Code Portion
cost Selling price
Number of
dishes sold
Total food cost
Total revenue Total CM
B1 0,44 3,50 421 185,24 1473,5 1288,26
B2 0,48 3,50 403 193,44 1410,5 1217,06
B3 0,44 3,50 336 147,84 1176 1028,16
B4 0,47 3,50 309 145,23 1081,5 936,27
B5 2,58 6,00 82 211,56 492 280,44
B6 0,58 3,00 251 145,58 753 607,42
B7 1,56 4,00 255 397,8 1020 622,2
B8 0,62 3,00 286 177,32 858 680,68
B9 0,03 3,00 310 9,3 930 920,7
B10 0,04 3,00 348 13,92 1044 1030,08
B11 0,07 3,00 223 15,61 669 653,39
B12 0,11 3,00 307 33,77 921 887,23
B13 8,88 40,00 2 17,76 80 62,24
B14 5,94 30,00 73 433,62 2190 1756,38
B15 5,91 30,00 88 520,08 2640 2119,92
B16 4,62 25,00 91 420,42 2275 1854,58
B17 6,32 35,00 76 480,32 2660 2179,68
B18 7,44 40,00 67 498,48 2680 2181,52
B19 6,27 35,00 104 652,08 3640 2987,92
B20 1,34 7,00 121 162,14 847 684,86
B21 11,56 40,00 12 138,72 480 341,28
B22 1,31 6,00 185 242,35 1110 867,65
B23 0,99 5,00 125 123,75 625 501,25
B24 0,85 5,00 113 96,05 565 468,95
B25 1,17 6,00 133 155,61 798 642,39
B26 3,67 8,00 19 69,73 152 82,27
B27 1,03 5,00 205 211,15 1025 813,85
B28 1,69 5,00 173 292,37 865 572,63
B29 1,64 6,00 157 257,48 942 684,52
B30 1,77 6,00 131 231,87 786 554,13
B31 2,5 6,00 153 382,5 918 535,5
B32 8,87 16,00 17 150,79 272 121,21
Total 5576 7213,88 37378,5 30 164,62 €
90
MOTH SUMMARY BEVERAGES
THEE MONTHS SUMMARY (BEVERAGES)
Code Portion
cost Selling price
Number of
dishes sold
Total food cost Total revenue Total CM
B1 0,44 3,50 1291 568,04 4518,5 3950,46 B2 0,48 3,50 1212 581,76 4242 3660,24 B3 0,44 3,50 1047 460,68 3664,5 3203,82 B4 0,47 3,50 1056 496,32 3696 3199,68 B5 2,58 6,00 374 964,92 2244 1279,08 B6 0,58 3,00 816 473,28 2448 1974,72 B7 1,56 4,00 839 1308,84 3356 2047,16 B8 0,62 3,00 906 561,72 2718 2156,28 B9 0,03 3,00 956 28,68 2868 2839,32 B10 0,04 3,00 1018 40,72 3054 3013,28 B11 0,07 3,00 848 59,36 2544 2484,64 B12 0,11 3,00 999 109,89 2997 2887,11 B13 8,88 40,00 18 159,84 720 560,16 B14 5,94 30,00 314 1865,16 9420 7554,84 B15 5,91 30,00 371 2192,61 11130 8937,39 B16 4,62 25,00 391 1806,42 9775 7968,58 B17 6,32 35,00 387 2445,84 13545 11099,16 B18 7,44 40,00 328 2440,32 13120 10679,68 B19 6,27 35,00 323 2025,21 11305 9279,79 B20 1,34 7,00 515 690,1 3605 2914,9 B21 11,56 40,00 87 1005,72 3480 2474,28 B22 1,31 6,00 603 789,93 3618 2828,07 B23 0,99 5,00 455 450,45 2275 1824,55 B24 0,85 5,00 481 408,85 2405 1996,15 B25 1,17 6,00 425 497,25 2550 2052,75 B26 3,67 8,00 94 344,98 752 407,02 B27 1,03 5,00 582 599,46 2910 2310,54 B28 1,69 5,00 585 988,65 2925 1936,35 B29 1,64 6,00 497 815,08 2982 2166,92 B30 1,77 6,00 441 780,57 2646 1865,43 B31 2,5 6,00 480 1200 2880 1680 B32 8,87 16,00 79 700,73 1264 563,27 Total 27 861,38 € 141 657,00 €
113 795,62 €
91
INCOME STATEMENT
NOVEMBER
NOVEMBER
Food revenue 80 205,00 €
VAT 12% 8 593,39 €
Net food revenue 71 611,61 €
Beverage revneue 47 819,39 €
VAT 21% 8 299,23 €
Net beverage revenue 39 520,16 €
Total revenue (F&B) 128 024,39 €
Total net revenue (F&B) 111 131,76 €
Cost of food sold 16875,07
Cost of beverages sold 11927,31
Total cost of F&B 28 802,38 €
Gross profit 82 329,38 €
Other expenses 25% 27 782,94 €
Payroll 30% 33 339,53 €
Total expenses 61 122,47 €
IBIT 21 206,91 €
Food cost % 24 %
Beverage cost % 23 %
92
DECEMBER
DECEMBER
Food revenue 67 027,34 €
VAT 12% 7 181,50 €
Net food revenue 59 845,84 €
Beverage revenue 35 811,61 €
VAT 12% 6 215,24 €
Net beverage revenue 29 596,37 €
Total revenue (F&B) 102 838,95 €
Total net revenue (F&B) 89 442,21 €
Cost of food sold 14 072,41 €
Cost of beverages sold 9 020,99 €
Total cost of F&B 23 093,40 €
Gross profit 66 348,81 €
Other expenses 25% 22 360,55 €
Payroll 30% 26 832,66 €
Total expenses 49 193,22 €
IBIT 17 155,60 €
Food cost % 24 %
Beverage cost % 30 %
93
JANUARY
JANUARY
Food revenue 62 960,00 €
VAT 12% 6 745,71 €
Net food revenue 56 214,29 €
Beverage revenue 30 164,62 €
VAT 12% 5 235,18 €
Net beverage revenue 24 929,44 €
Total revenue (F&B) 93 124,62 €
Total net revenue (F&B) 81 143,72 €
Cost of food sold 13 314,95 €
Cost of beverages sold 7 251,48 €
Total cost of F&B 20 566,43 €
Gross profit 60 577,29 €
Other expenses 25% 20 285,93 €
Payroll 30% 24 343,12 €
Total expenses 44 629,05 €
IBIT 15 948,25 €
Food cost % 24 %
Beverage cost % 29 %
94
MONTH SUMMARY
THREE MONTHS SUMMARY
Food revenue 210 192,34 €
VAT 12% 22 520,61 €
Net food revenue 187 671,73 €
Beverage revenue 113 795,62 €
VAT 12% 12 192,39 €
Net beverage revenue 101 603,23 €
Total revenue (F&B) 323 987,96 €
Total net revenue (F&B) 289 274,96 €
Cost of food sold 44 262,43 €
Cost of beverages sold 28 199,78 €
Total cost of F&B 72 462,21 €
Gross profit 216 812,75 €
Other expenses 25% 72 318,74 €
Payroll 30% 86 782,49 €
Total expenses 159 101,23 €
IBIT 57 711,52 €
Food cost % 24 %
Beverage cost % 28 %
95
MENU ENGINEERING
We use menu engineering to evaluate the menu. If it´s working or not, are we losing money or doing well.
This provides information about the menu item´s profitability, as well as its popularity. Below is the
calculations behind the menu engineering.
- Contribution marking: Final selling price – Item´s portion cost. Per item. How much money we get
to the cash register.
- Menu revenue: Menu selling price x Items sold
- Popularity % : Number of menu items sold /Number of total items sold per, per category
- Average contribution margin: Total contribution margin/ Total number of items sold, per category
- Average popularity %: (All items together) / How many items are in category
In the Four box analysis, we classify each menu item into four categories. We analyze the menu item´s
profitability and popularity to see if we have the right kind of items in our menu. This provides some
information to us for which kind of changes should we make to the menu.
Here under is the picture I used to compare the results. And this picture helped us to classify the
results into four boxes by comparing the average popularity % to average contribution margin.
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Star: High in contribution margin + High demand
This means that items are profitable and popular. For stars we don’t need to do any actions, because quest
love these dishes and those generate a lot of money. We should keep the quality of this item as it is and
this should keep in highly visible location on the menu.
Plough Horse: Low in contribution margin + High in demand
Items are not profitable, but are popular. Our guests love these dishes, but these items don’t generate
enough money. We need to increase this item’s contribution margins to get more money. As improving
actions we can increase the contribution margin by lower-cost items or we could reduce the portion size.
The manager should relocate these items to a lower profile on the menu and waiters should train to
promote more the profitable items.
Puzzle: High in contribution margin + Low in demand
Items are profitable but those are not popular. We need to take actions how we can improve the popularity
of these dishes. We should add value to the item by offering a larger portion size or adding more expensive
and higher quality items. We could reduce the price because the guests might think that the price-quality
don’t satisfy them. The repositioning of the items to more visible areas on the menu or renaming could also
help.
Dog: Low in contribution margin + Low demand
Items are neither profitable nor popular. Usually the restaurant remove these items from the menu. The
restaurant might keep the dish if it is for example traditional dish which should be on the menu. In case the
manager strongly believes improving actions it is possible to add seasonal products or something extra to
the dish.
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NOVEMBER
CODE
PORTION
COST
FINAL SELLING
PRICE
NUMBER OF ITEMS
POPULARITY %
CONTRIBUTION
MARGING TOTAL COST
TOTAL REVEN
UE
TOTAL CONTRIBUT
ION MARGING
CONTRIBUTION
MARGIN CATEGORY
POPULARITY %
CATEGORY
CLASIFITICATION
S1 2,59 9,00 588 26 % 6,41 1522,
92 5292 3769,08
High High Star
S2 2,43 8,00 342 15 % 5,57 831,0
6 2736 1904,94
Low Low Dog
S3 3,30 11,0
0 319 14 % 7,70 1052,
7 3509 2456,3
High Low Plough horse
S4 1,00 7,00 355 15 % 6,00 355 2485 2130
High Low Plough horse
S5 0,86 6,00 350 15 % 5,14 301 2100 1799
Low Low Dog
S6 0,87 6,00 341 15 % 5,13 296,6
7 2046 1749,33
Low Low Dog
Total 2295 100 % 35,95
4359,35
18168
13808,65
M1 3,06 14,0
0 442 18 % 10,94 1352,
52 6188 4835,48
Low High Puzzle
M2 3,46 16,0
0 421 17 % 12,54 1456,
66 6736 5279,34
High High Star
M3 3,56 16,0
0 393 16 % 12,44 1399,
08 6288 4888,92
High Low Plough horse
M4 2,13 14,0
0 400 16 % 11,87 852 5600 4748
High Low Plough horse
M5 2,99 15,0
0 389 16 % 12,01 1163,
11 5835 4671,89
High Low Plough horse
M6 2,46 14,0
0 400 16 % 11,54 984 5600 4616
Low Low Dog
Total 2445 100 % 71,34
7207,37
36247
29039,63
D1 0,30 6,00 260 19 % 5,70 78 1560 1482
High High Star
D2 2,15 7,00 241 18 % 4,85 518,1
5 1687 1168,85
Low High Puzzle
D3 0,76 6,50 238 18 % 5,74 180,8
8 1547 1366,12
High High Star
D4 1,74 6,00 176 13 % 4,26 306,2
4 1056 749,76
Low Low Dog
D5 0,63 6,00 225 17 % 5,37 141,7
5 1350 1208,25
High High Star
D6 1,03 6,00 219 16 % 4,97 225,5
7 1314 1088,43
Low Low Dog
Total 1359 100 % 30,89
1450,59
8514 7063,41
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DECEMBER
CODE
PORTION
COST
FINAL SELLING
PRICE
NUMBER OF ITEMS
POPULARITY %
CONTRIBUTION
MARGING TOTAL COST
TOTAL REVEN
UE
TOTAL CONTRIBUT
ION MARGING
CONTRIBUTION
MARGIN CATEGORY
POPULARITY %
CATEGORY
CLASIFITICATION
S1 2,59 9,00 428
27 % 6,41 1108,
52 3852 2743,48
High High Star
S2 2,43 8,00 236
15 % 5,57 573,4
8 1888 1314,52
Low Low Dog
S3 3,30 11,0
0 209
13 % 7,70 689,7 2299 1609,3
High Low Plough horse
S4 1,00 7,00 269 17 % 6,00 269 1883 1614 Low High Puzzle
S5 0,86 6,00 248
16 % 5,14 213,2
8 1488 1274,72
Low Low Dog
S6 0,87 6,00 183
12 % 5,13 159,2
1 1098 938,79
Low Low Dog
Total
1573 100 % 35,95
3013,19
12508 9494,81
M1 3,06 14,0
0 350
16 % 10,94 1071 4900 3829
Low Low Dog
M2 3,46 16,0
0 350
16 % 12,54 1211 5600 4389
High Low Plough horse
M3 3,56 16,0
0 354
16 % 12,44 1260,
24 5664 4403,76
High Low Plough horse
M4 2,13 14,0
0 361
17 % 11,87 768,9
3 5054 4285,07
Low High Puzzle
M5 2,99 15,0
0 375
17 % 12,01 1121,
25 5625 4503,75
High High Star
M6 2,46 14,0
0 380
18 % 11,54 934,8 5320 4385,2
Low High Puzzle
Total
2170 100 % 71,34
6367,22
32163 25795,78
D1 0,30 6,00 231 17 % 5,70 69,3 1386 1316,7 High High Star
D2 2,15 7,00 257
19 % 4,85 552,5
5 1799 1246,45
High High Star
D3 0,76 6,50 204
15 % 5,74 155,0
4 1326 1170,96
High Low Plough horse
D4 1,74 6,00 206
15 % 4,26 358,4
4 1236 877,56
Low Low Dog
D5 0,63 6,00 203
15 % 5,37 127,8
9 767,3
4 639,45
High Low Plough horse
D6 1,03 6,00 237
18 % 4,97 244,1
1 1422 1177,89
High High Star
Total
1338 100 % 30,89
1507,33
7936,34
6429,01
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JANUARY
CODE
PORTION
COST
FINAL SELLING
PRICE
NUMBER OF ITEMS
POPULARITY %
CONTRIBUTION
MARGING TOTAL COST
TOTAL REVEN
UE
TOTAL CONTRIBUT
ION MARGING
CONTRIBUTION
MARGIN CATEGORY
POPULARITY %
CATEGORY
CLASIFITICATION
S1 2,59 9,00 489
27 % 6,41 1266,
51 4401 3134,49
High High Star
S2 2,43 8,00 248
13 % 5,57 602,6
4 1984 1381,36
Low Low Dog
S3 3,30 11,0
0 263
14 % 7,70 867,9 2893 2025,1
High Low Plough horse
S4 1,00 7,00 254 14 % 6,00 254 1778 1524 Low Low Dog
S5 0,86 6,00 284
15 % 5,14 244,2
4 1704 1459,76
Low Low Dog
S6 0,87 6,00 305
17 % 5,13 265,3
5 1830 1564,65
High High Star
Total
1843 100 % 35,95
3500,64
14590
11089,36
M1 3,06 14,0
0 329
17 % 10,94 1006,
74 4606 3599,26
Low High Puzzle
M2 3,46 16,0
0 327
17 % 12,54 1131,
42 5232 4100,58
High High Star
M3 3,56 16,0
0 321
17 % 12,44 1142,
76 5136 3993,24
High High Star
M4 2,13 14,0
0 309
16 % 11,87 658,1
7 4326 3667,83
Low Low Dog
M5 2,99 15,0
0 308
16 % 12,01 920,9
2 4620 3699,08
High Low Plough horse
M6 2,46 14,0
0 303
16 % 11,54 745,3
8 4242 3496,62
Low Low Dog
Total
1897 100 % 71,34
5605,39
28162
22556,61
D1 0,30 6,00 187 17 % 5,70 56,1 1122 1065,9 High High Star
D2 2,15 7,00 183
17 % 4,85 393,4
5 1281 887,55
Low High Puzzle
D3 0,76 6,50 174
16 % 5,74 132,2
4 1131 998,76
High Low Plough horse
D4 1,74 6,00 160 14 % 4,26 278,4 960 681,6 Low Low Dog
D5 0,63 6,00 209
19 % 5,37 131,6
7 1254 1122,33
High High Star
D6 1,03 6,00 191
17 % 4,97 196,7
3 1146 949,27
Low High Puzzle
Total
1104 100 % 30,89
1188,59
6894 5705,41
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SUMMARY
CODE
Menu engineering summary for 3 months
November December January Classification
S1 Star Star Star Star
S2 Dog Dog Dog Dog
S3 Plough horse Plough horse Plough horse Plough horse
S4 Plough horse Puzzle Dog -
S5 Dog Dog Dog Dog
S6 Dog Dog Star Dog
M1 Puzzle Dog Puzzle Puzzle
M2 Star Plough horse Star Star
M3 Plough horse Plough horse Star Plough horse
M4 Plough horse Puzzle Dog -
M5 Plough horse Star Plough horse Plough horse
M6 Dog Puzzle Dog Dog
D1 Star Star Star Star
D2 Puzzle Star Puzzle Puzzle
D3 Star Plough horse Plough horse Plough horse
D4 Dog Dog Dog Dog
D5 Star Plough horse Star Star
D6 Dog Star Puzzle -
OMNES 3
The OMNES 3 is to figure out if we are satisfying the guest with the prices we are offering or not. And if we
are offering what the guest are asking for.
- Goal: Get ratio between 0.9 -> 1= Satisfying
Below 0.9 = Price are too high
Higher than 0.9 = Prices are too low
1. Average price offered = Total selling price / Amount of dishes per category
2. Average price asked = Total revenue / Dishes sold per category
3. Ratio = Average price offered / Average price asked
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Code Final selling price Total items sold Total revenue Average price asked Average price offered Ratio
S1 9,00 1505 13545
S2 8,00 826 6608
S3 11,00 791 8701
S4 7,00 878 6146
S5 6,00 882 5292
S6 6,00 829 4974
Total 47,00 5711 45266 7,93 € 7,83 € 0,9883
M1 14,00 1121 15694
M2 16,00 1098 17568
M3 16,00 1068 17088
M4 14,00 1070 14980
M5 15,00 1072 16080
M6 14,00 1083 15162
Total 89,00 6512 96572 14,83 € 14,83 € 1,0002
D1 6,00 678 4068
D2 7,00 681 4767
D3 6,50 634 4121
D4 6,00 542 3252
D5 6,00 637 3822
D6 6,00 647 3882
Total 37,50 3819,00 23912,00 6,26 € 6,25 € 1,00
CONCLUSION
Starters: Our OMNES ratio for starters is 0,9883 this means that the prices for starters are well balanced in
our restaurant. We are satisfied for this.
Main courses: Our OMNES ratio for main courses is 1,0002 so at the moment it is ok but we need to be
careful that the ratio is not increasing more.
Desserts: Our OMNES ratio for desserts is 1 this also means that the ratio is good and we are satisfied.
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OMNES 4 PROMOTION/ MARKETING
- At the hotel: Before and after opening. Before opening we will have some promotion at the hotel Scandic. We will design nice posters to the lobby area and place some of them to the elevator. On our opening day we ask the Scandic reception to promote our restaurant to every guest who checks in or out. We will also have some samples to hotel guest to taste it. We will provide small samples of our well known starter SKAGEN bread. We will have it served at the reception area at 12pm-18pm when guest usually checks out and in. This is not expensive but gives a good and warm feeling to the guest.
- Website. Our website is functional and well designed. Easy to use and full of nice pictures. It is www.skagenrestaurant.com
- Facebook. We will but our daily menus to Facebook and have some competitions there. Like where
our customers need to share some photos or favorite moment at our restaurant online and they will win a voucher to the restaurant. We will also promise to monitor and respond to online reviews
- Instagram. We will have a page on Instagram. Under name skagenrestaurant. And have some own hashtags, like #skagen #enjoyskagen #skandinavienfeeling. We will post daily some photos.
- Yelp. Yelp is very important to local business.
- Google+ account.
- Loyalty programs. Customers in loyalty programs return twice as often. We were thinking to give
some promotions to loyal customers and have a “lunch account”. To have a lunch card where you get every 10th lunch for free or with drinks.
- Brochures: Two days before opening we have three people walking around Brussels city area and
handing some brochures. Before opening brochures have our company logo, address, opening hour and -10% discounts on it.
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- Events: For the first three months we have two main events. First of course the opening day where we provide a glass of Cava to our guests and have some live music all day. Next big event is 6.12.2018 when is Finland’s Independence Day. That day we will promote big on our website, Instagram and Facebook. We are sure we are fully booked this evening, On that day we will offer a special Finnish menu and have some offers from Finnish drinks, such as from gin and beers. We will decorate the place nicely and have some Finnish celebrities whom live in Brussels to the restaurant.
- Little things to the guest: We want our guest to remember us from warm and welcome atmosphere
so we will do some little things ones and while at the restaurant. Like provide some mulled wine on Christmas week and give red roses to women on women’s day who come to the restaurant. Of course not forgetting our kid customers. To the kids we will give some sweets after having a dinner at our restaurant.
- TV screen: At the restaurant we will have two flat screens where we are showing our promotions and photos of our dishes.
- Promotions: 6.12.2018 special evening menu for 40€. And once a month changing drink promotion.
First we have a gin tonic promotion on November. It is 9,9€ for gin tonic.
GIN TONIC
9,90€
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- Little history behind the gin: “Like many great ideas (and half of the
Finnish population), the idea for Kyrö Distillery Company was conceived
in a sauna by a group of friends with a shared love of rye whisky.
The obvious question on everybody’s lips was why hasn’t anybody made a
Finnish rye whisky, especially given the fact that Finns consume six times
more rye than the world average and rye bread is the official national dish!
From there the idea grew and before long, our distillery found a perfect
home in an old dairy in the Finnish village of Isokyrö.
After some gentle renovations, stills were first heated up in 2014 and from
there the distillery has gone to win several international prizes and we
now sell our products in dozens of countries around the world.
We are proud to be the world’s northern most gin and whisky distillery
producing the finest single malt rye whisky and rye gin.”
- Blog: We have a blog under our website. We will post some Scandinavian recipes and traditions to the blog. We will update the blog every week.
- Coupons and discounts. Every now and then we will hand out some coupons and discounts to our
guest who visit our restaurant. Coupons are two lunch for 20€ and 1+1 drink at 16pm to 18pm. So buy one drink and get another one for free.
- Online reservation: On our website we will have a simple and easy to use online reservation system.
- “Fish Bowl” business card giveaway, we let our customers to drop their business cards into a bowl
or a box for a raffle. The winner will get lunches for free for two people. Those who were not picked up we can send email and ask if they want to sign up for our newsletter.
- Uber eat: We will be part of Uber eat and promote our restaurant there.
- Traditional advertising: We use also some traditional advertising before opening. We have a short sound track on local radio and but some little post for local newspaper.
Budget:
- We use about 80% of our marketing budget to digital marketing and 20% to traditional advertising,
such as newspaper and radio.
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MENU CHANGES
According to the menu engineering conclusions we will make some little changes to our menu. We are
changing some Dog- classified menu items.
The items that we are chancing are S2, S5, M6 and D4. So two for the starters, one of the main courses and
one of the deserts.
Ryebred with salmon gravlax
Item code S2
Serving 6
Ingredients Purchase price € /no
VAT) Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Ryebread 14,14 kg 150g 2,21
Creme fraiche 3,37 kg 100g 0,35
Cream cheese 3,93 kg 100g 0,39
Lemon juice 3,2 kg 100g 0,32
Fresh chives, chopped 66,52 kg 6,2g 0,41
Fresh dill 66,52 kg 3,1g 0,2
Gravlax 36,67 kg 120g 5,86
Total recipe cost 9,74
Portion cost 1,62€
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For us this dish was not paying back very well so we decided to make it little bit smaller.
Potato salad
Item code S5
Serving 3
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Potatoes 1,34 kg 1kg 1,34
Onion 0,73 pcs 100g 0,07
Pickle 3,2 kg 200g 0,64
Apple 2,21 pcs 150g 0,35
Sour cream 3,63 kg 200g 0,7
Sugar 0,98 tbls 15g 0,01
Mustard 4,35 kg 60g 0,26
Salt
Pepper
Garlic 7,95 6g 0,05
Total recipe cost 3,42€
Portion cost 1,14€
For S5 we will make a bigger portion. So the guest will be happier about the dish.
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Chicken breast with carrot mash, devil jam and goat cheese
Item code M5
Serving 4
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Chicken brest 9,28 kg 400g 3,71
Oil hint
Salt hint
Pepper hint
Carrot 0,88 kg 500g 0,44
Cream 3,66 kg 0,25kg 0,91
Goat cheese 13,35 L 0,25L 3,34
Onion 0,71 kg 100g 0,07
Red peppers 2,22 kg 300g 0,67
Chili 8,92 kg 50g 0,45
Tomatoes 1,51 kg 50g 0,07
Oregano 158,93 kg 3g 0,47
Sugar 0,88 kg 300g 0,26
Apple vinegar 4,38 L 0,025L 1,09
Water L 0,05L 0
Total recipe cost 11,48
Portion cost 2,87€
For M5 we will remove some ingredient what was not working for our guest. We will take out mayonnaise
and but cream instead to the carrot mash.
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Super food berry mix with cream and butter cookies
Item code D4
Serving 6
Ingredients Purchase price € Measurement Unit needed ml-g-Pcs-
tbls Item cost €
Blueberries 14,27 g 100 0,89
Rasberries 19,55 g 100 1,22
Strawberries 17,77 g 100 1,11
Flour 1,31 g 500 0,65
Baking powder 13,95 g 5 0,06
Butter 7,68 g 300 2,3
Sugar 0,88 g 250 0,22
Cream 3,66 g 100 0,36
Egg 0,13 pcs 3 0,39
Vanilla sugar 10,09 g 5g 0,05
Total recipe cost 7,25€
Portion cost 1,21€
Making this dessert was more expensive than our other desserts. So we will change the amount of fresh
berries which are highly expensive in this recipe.
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CONCLUSION
The restaurant SKAGEN'S income statement shows us that the restaurant is profitable. We are making
profit. Challenges in the future I think could be the opening hours because we do not close the restaurant
during the day like many other restaurants in Brussels do. But at the same time it could be our opportunity
as well. Knowing we have tourists coming from the hotel to the restaurant as well so they can have food at
almost any time of the day they want. Our prices are also not too expensive so we can reach larger groups
of customers and this is a big opportunity for us. Restaurant competition is tough in Brussels because there
are so many restaurants here but we are going to separate us from the others with good food, friendly
service and using our thoughtful marketing plan.
BEHIND THE MENU AND CONCEPT, GLOBAL EFFECT
Behind my menu was the love I have towards Scandinavia. I am a Scandinavian girl all my heart. I also
wanted to open little bit of my culture to my classmates and show how special Scandinavia is.
IMPORTANCE TO THE HOSPITALITY INDUSTRY
This process taught me how to do calculations behind the menu. This calculation knowledge is very
important in F&B industry. Without this it is hard to know if our restaurant is profitable or not. It is also
important to evaluate the menu once in a while and make some changes or modify the menu. It is also
important to see the restaurant in a wider picture and think about every process before opening the
restaurant. Like concept, mission, vision, menu, staffing and overall appearance.
LEARNING PROCESS
This final work paper process has been a challenge for me but I can proudly say that I made it. It has been a
long way to get to this point but I have learned a lot about F&B industry and improved my English level as
well. I am glad that I started very early to do this.
The most challenging parts were all the calculations and numbers. Also it was challenging to find all the
ingredients here in Belgium and know what is what in a grocery store when I don’t speak a word of French.
But I think this taught me a lot about F&B even if I’m not going to work with F&B outlets it is good to have
some knowledge of F&B industry especially working as a manager in a hotel in the future.
THANK YOU NOTE
I want to thank you my promoter Mr. Victor Camhis for our support during my final work paper. I
appreciate your time and effort. I also want to thank you my classmates who all have supported me during
this project. They have had believe on me all the time. Thank you also to my family and boyfriend for all the
support you gave to me during my year in Belgium!
SOURCES
www.gard-nordickitchen.com/brussel
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www.boconcept.com
www.nordicspacedesign.com/blog
Rue magazine
www.the guardian.com/lifestyle
www.saveur.com
www.bonappetit.com
www.mindtools.com
www.scandichotels.com
www.yummly.com
www.k-ruoka.fi
www.valio.fi
www.foodandwine.com
www.scandikitchen.co.uk
www.buzztime.com/business/blog
www.gourmetmarketing.net