google adword training | google adword training in delhi
TRANSCRIPT
Premium
AdWordsGoogle
1MonthDuration
A Complete Course to BuildBrand Visibility Online
ADMEC Multimedia Institute
TM
99-1178-2350 www.admecindia.co.in
Google AdWords Premium
1. Getting to Know AdWords
• Dissecting online advertising
• Understanding pay-per-click advertising
• Valuing the benefits of AdWords
• Understanding AdWords ad types
• Understanding where ads show up
2. Know About Landing Page
• What is Landing Page?
• Importance of Landing Page
• Does Landing Page Matters for AdWords?
www.admecindia.co.in
1MonthDuration
3. Getting Started
• Creating your account
• Exploring the AdWords account structure
• Organizing campaigns and ad groups
• Learning the interface
4. Researching Keywords
• Valuing keyword research
• Understanding keyword match types
• Using negative keywords
• Evaluating a keyword
• Using the Keyword Planner tool
5. Creating Your First Search Campaign
• Creating a new campaign
• Targeting locations and languages
• Setting your bidding strategy and budget
Advertise your business on
98-1181-8122
1MonthDuration
• Setting your delivery and advanced settings
• Using ad extensions
6. Creating Your First Ad Group
• Writing effective text ads
• Creating a new ad group
• Working with additional ad groups
• Using bid adjustments
7. Understanding Quality Score
• Understanding the AdWords auction
• Understanding Quality Score
• Identifying Quality Score issues
8. Tracking Ad Performance
• Defining conversions
• Using AdWords Conversion Tracking
• Installing Conversion Tracking code
• Linking Google Analytics to AdWords
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1MonthDuration
9. Optimizing for Performance
• Measuring return on investment (ROI)
• Enabling and finding conversion metrics
• Using the Conversion Optimizer
• Testing your ads with split tests
• Balance between performance and volume
10. Using Display Ads in Remarketing Campaigns
• Understanding remarketing in AdWords
• Creating a remarketing list
• Using display formats
• Creating a remarketing campaign
1MonthDuration
Learn intense
techniques of
trade & become
an expert online
marketer.
98-1181-8122
11. Leveraging Video Advertising
• Understanding remarketing in AdWords
• Creating a remarketing list
• Using display formats
• Creating a remarketing campaign
12. Google AdWords Assessment
• Projects
• Theory Test
• Practical Test
www.admecindia.co.in
PPC Expert, Google AdWords
Professional, Google AdWords
Executive, Landing Page Designer,
Emailer Designer, Newsletter
Designer etc
Career Options:
1MonthDuration
99-1178-2350 www.admecindia.co.in
1MonthDuration
98-1181-8122
Who will teach you?
Mr. Ravi Bhadauria
(Web Developer, IM, On-page and PPC Expert)
Mr. Ravi is one of the core
founders and senior most
internet marketing faculty at
ADMEC Multimedia Institute.
His sound understanding and
exceptional learning methodologies
distinguished him from others in the
industry. He is having rich industry
experience of over 15 years. He is quite
supportive and offers congenial working
environment to the students which foster
their growth.
99-1178-2350 www.admecindia.co.in
Class Room Training
Online Training
C-7/114, 2nd and 3rd Floor, Sector-7
Near Rohini East Metro Station,
Rohini, Delhi -110085
• 1 Month Regular (3 Days in a Week 1½ hours per day)
• 1 Month Weekends- Sat & Sun (2 Hours per Day)
• 1½ Months Only Sundays (3 Hours)
• 1 Month Regular (3 Days in a Week 1½ hours per day)
• 1 Month Weekends- Sat & Sun (2 Hours per Day)
• 1½ Months Only Sundays (3 Hours)
www.admecindia.co.in
1MonthDuration
TM