entrepreneurship and illegality
TRANSCRIPT
Entrepreneurship and Illegality:
Insights from the Nigerian cross-border Trade
Akin Fadahunsia,*, Peter Rosab,1
aCentre For Enterprise and Economic Development Research, Middlesex University Business School,
The Burroughs, Hendon, London NW4 4BT, UKbDepartment of Entrepreneurship, University of Stirling, Stirling FK9 4LA, Scotland, UK
Abstract
Illegal business activity is common throughout the world, occurs in a diversity of forms, and is
often viewed as the darker side of entrepreneurship. Of particular interest is illegal cross-border trade,
which occurs at low levels between developed countries, but is often widespread between developing
countries. It is on the increase, despite many attempts by governments to eradicate it. Yet illegal
trading is poorly studied both theoretically and empirically from an entrepreneurial perspective. The
paper outlines a working model exploring the relationships between key entrepreneurial factors and
illegal trading, and explores the model using fieldwork data collected by the first author in Nigeria
during an 8-month ethnographic study of cross-border trading. The Nigerian cross-border trade is
particularly interesting, as it takes place in an environment of long-standing illegality and corruption.
The findings reveal that illegal practices are so widespread that they are a norm, an almost parallel
economy with its own traditions and values. In this context, entrepreneurial advantage in trading
illegally is quite different from that which would be expected in more familiar Western contexts. The
entrepreneurial advantages of trading in illegal goods and evading duties appear overwhelming at first,
as bribery of officials is widely accepted, which reduces risk of law enforcement to negligible levels,
and most traders do not view illegal trading as immoral. Closer analysis reveals, however, that traders
need to bribe to trade any goods, legal as well as illegal. Bribery is part of a system of harassment by
officials that pervades all aspects of the trade. In this climate, there are no special advantages in
targeting illegal goods to trade in. The distinction between what is legal and illegal becomes blurred
and irrelevant. Traders target any goods irrespective of their legal status if potential profit margins are
high. Entrepreneurial advantage thus lies in the trade itself and making it work, not in its illegality.
Most entrepreneurial energy is devoted to creatively circumvent the harassment of corrupt officials, not
0883-9026/02/$ – see front matter D 2002 Elsevier Science Inc. All rights reserved.
PII: S0883 -9026 (01 )00073 -8
* Corresponding author. Tel.: +44-20-84116417; fax: +44-20-84116607.
E-mail addresses: [email protected] (A. Fadahunsi), [email protected] (P. Rosa).1 Tel.: +44-1786-467350; fax: +44-1786-450201.
Journal of Business Venturing 17 (2002) 397–429
to exploit illegal business opportunities. The paper concludes by demonstrating that certain factors are
crucial to our understanding of the relationship between entrepreneurship and illegal trading, in both
Western and Nigerian contexts, but that the relationships between the factors differ widely in the two
contexts. The model constructed provides a basis for further comparative research in other regional
contexts. In terms of policy implications, the illegality of the trade is of some benefit in that it has
created hundreds of associated jobs and businesses, which enable traders to operate more securely and
efficiently in the climate of corruption, harassment, and uncertainty. Most traders, however, have learnt
to profitably live with illegality, but nonetheless, would still prefer to trade in a less stressful and
impartial legal system. Illegality on balance is more harmful than beneficial for economic
development. Removing illegality once institutionalised, however, is not a simple matter and no
solution can be found without fuller understanding of the sociology and the entrepreneurial processes
of illegal trading. D 2002 Elsevier Science Inc. All rights reserved.
Keywords: Entrepreneurship; Illegality; Cross-border trading; Corruption; Nigeria
1. Introduction
The heart of the entrepreneurial process will be found in the ‘‘descriptive background’’. We
will not get to the heart of the entrepreneurial process until we observe it in the field.
(Bygrave, 1989, p. 25)
Illegal business activity is widespread and diverse (Baucus, 1994; McClennahen, 1998).
Particularly common is illegal trade, which exists in three basic forms: firstly, the trading of
goods or services that are normally forbidden by law (for example, narcotic drugs,
prostitution, certain categories of arms, rare wildlife); secondly, the trading of legal goods
and services made illegal by avoiding the payment of duties or taxes; and thirdly, using illegal
unfair practices to attain a competitive advantage (insider trading, organizing clandestine
cartels and monopolies, tax evasion, black market currency exchange). Lubricating these
practices in many countries are bribery and corruption, which are ancient methods of
avoiding law enforcement and judicial sanctions. They essentially reduce the risk of what
would otherwise be extremely hazardous activities.
Although there has been some research into illegal business activity, it is a comparatively
small literature, focused on the corporate sector (e.g., Conklin, 1977; Vaughan, 1983; Clinard,
1980, 1990; Baucus, 1994; Baucus and Near, 1991; Baucus and Baucus, 1997). The literature,
being mostly concerned with large organizations, is largely orientated towards management
issues (i.e., the application of organizational systems of good practice) rather than entrepre-
neurial issues (i.e., those concerned with processes of business creation and growth that are
opportunity-driven and involve creative resource mobilization; Timmons, 1999). It is even
more difficult to find any specialized research on entrepreneurship and illegal business activity.
It is a widespread omission in the main entrepreneurship and small business journals, despite
the popular image of the entrepreneur having much in common with the ‘‘criminal’’ (Chell,
1985). The ‘‘rogue’’ entrepreneur in particular is a popular stereotype, a person sailing close to
the wind, constantly testing the boundaries of what is permissible, bending the rules, and
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exploiting any ambiguity in the law. They tend to be at the margins of what is acceptable and
experts at exploiting moral ambiguity (Hart, 1975; Stewart, 1990).
The need for greater understanding of illegal business practices is even greater today, as
they appear to be increasing globally. The economies of many parts of the world are
significantly influenced by the activities of illegal ‘entrepreneurs’ (for example, the drug trade
in South America, Europe, and the USA, the Russian Mafia).2 Illegal smuggling and
corruption is endemic in most developing countries. In some areas of the world, notably
Russia (Tomass, 1998) and sub-Saharan Africa (MacGaffey, 1987, 1991), illegal business
activity appears to be so prevalent as to be almost the norm. In a recent article, the Economist
(US) states that ‘‘in Russia free enterprise is almost synonymous with criminality’’ (The
Economist, 1999, p. 19).
Bribery and corruption, which accompanies this activity, is usually regarded as a ‘‘social
cancer’’ (Sardar, 1996, p. 51) sapping the entrepreneurial capacity of economies where it
is prevalent:
Corruption is more than a moral curse. Bribes and other payments for government goodies are
nothing more than unauthorized taxes. And as stated in the World Bank 1996 Development
Report, these taxes discourage honest entrepreneurs, inhibit private investment, and restrain
economic growth. (Hanke, 1996, p. 103)
Corruption and other illegal business activity, however, is proving frustratingly persistent,
successfully resisting major initiatives to stamp it out by the United Nations, World Bank,
International Monetary Fund, the European Union and the Organization of American States
(McClennahen, 1998, p. 16). The Economist (1999, p. 19) gloomily reports that ‘‘corruption
is too widespread and amorphous, too much like the wind, to be defeated by a treaty or two.’’
This implies that illegal business activity, in all its forms, when deeply rooted, is a complex
phenomenon. As Sardar puts it, there is ‘‘a sociology of corruption’’ (Sardar, 1998, p. 5), that
needs to be understood before real solutions can be found. He argues that illegal business
practices are deeply interwoven within the political, social, and economic fabric of many
developing countries, where ‘‘social stigma’’ for these types of wrong doing has disappeared,
and a ‘‘parallel economy’’ has emerged (Sardar, 1996, p. 51).
Given the strong apparent links with illegal business activities and entrepreneurship, and
the paucity of studies in this area, there is a pressing need to understand this relationship
better, and to explore its potential complexity. This suggests that studies should be
exploratory and qualitative until a fuller understanding is achieved to guide more positivist
approaches. It requires, as Bygrave (1989) states, a commitment to fieldwork. The need for a
qualitative approach is also indicated by the difficulties of obtaining suitable data. There are
formidable problems of identifying suitable cases, getting access to them, protecting
researchers from possible personal danger, and evaluating the usefulness of responses from
people whose profession is popularly associated with covertness and deceit. Only through
patient ethnographic techniques, such as participant observation over many months, can the
2 See, for example, Das (1997) for an overview of the nature and extent of organised crime around the world.
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necessary trust be established, and a more sophisticated understanding achieved. This paper
aims to further understanding of illegal entrepreneurship through a study of cross-border
trading in Nigeria, an activity which is conducted in an environment of prevalent illegality
and corruption. It draws upon data collected through participant observation in 1994
(Fadahunsi, 1997), of the cross-border trade in Western Nigeria. Though focused on Nigeria,
the issues surrounding the reasons for the prevalence and success of illegal cross-border
trading are of much wider relevance, as illegal cross-border trading is prevalent in large parts
of the world, particularly Africa, Asia, and Eastern Europe (McClennahen, 1998). Even
though such illegal trade is proportionally small in terms of the total volume of trade in the
richest countries, it is by no means absent even there.
1.1. Theoretical perspectives on the entrepreneurship of illegal cross-border trading
If entrepreneurship is seen as the ‘creative extraction of value from environments’, then its
elements that we have been discussing such as vision, opportunity spotting, risk and profit
taking, resource mobilisation and network development, may take a different (and some-
times invisible) form in different environments, but they are always present. (Scott et al.,
1997, p. 191)
1.1.1. Entrepreneurship and legal international businesses
The internationalization business literature tends to be firm-focused. The firm produces
goods or services, which in smaller firms tend to be in a single location in the owner’s home
country. Once the home market is established, the entrepreneurial owner–manager seeks
opportunities abroad and gradually and incrementally acquires the knowledge and capability
to develop export sales. In some uncommon cases, a small firm may be established from the
outset to service overseas markets, but the firm is established and operates from the home
country. As internationalizing firms grow in size, there is a tendency to locate production and
other functions abroad to optimise operational efficiency. Eventually, a complex global
organization results. Entrepreneurship can play an important role to the success of the
internationalization process. The internationalization process can be opportunity-driven, in
which the owner–manager of the firm creatively seeks new markets and creatively mobilizes
resources to service the expansion and manage risk. In this sense, internationalization is but a
specialized context for the operation of much debated entrepreneurial processes (Timmons,
1999) and underpinned by a diversity of psychosociological (Chell, 1985) and economic
entrepreneurship theories (Casson, 1982).
The prevalence of the firm-focused view of internationalization in the business literature
obscures the fact that, in many parts of the world, there is separation in the export process
between production and selling. The firm that produces the goods is not usually the one that
sells them abroad. The smaller the producer, the more likely it is that others (usually traders)
sell his or her goods or produce. Traders are thus a form of intermediaries that link producers
and customers. They essentially are an entrepreneurial class whomanage uncertainty for higher
rewards on behalf of the mass of apparently unenterprising producers. The producers furnish
the traders with a long-term supply of replicable goods and services for a predictable and
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relatively stable price, and the traders add considerable value to these prices through the
creative exploration of uncertain markets (Knight, 1921; Keasey and Watson, 1993). The
traders, like all businesses, have the capacity to develop their businesses through practising
entrepreneurial behaviour (Timmons, 1999); by being motivated and creative in seeking out
profitable opportunities and in mobilizing resources; by having the vision to successfully and
creatively extract value from their environment (Scott et al., 1997). They, like entrepreneurs in
other business contexts, specialize in making judgmental decisions about the coordination of
scarce resources (Casson, 1990), and succeed if they have the necessary negotiation,
monitoring, and management skills to successfully overcome risk and uncertainty (Keasey
and Watson, 1993).
Traders, however, have a greater potential to act entrepreneurially through cross-border
trading than exporting producers and manufacturers. They are not tied down by long
investments in plant, machinery, and labour as exporting manufacturers and producers are.
Traders have much greater flexibility in selecting which goods to trade, when to trade them,
and how to trade them. They are much closer to the pulse of the free market.
1.1.2. Entrepreneurship and illegal trading
We have yet to find any systematic entrepreneurial theoretical model of illegality in general
and illegal trading in particular. There are, however, some key concepts that can be explored
further to help construct a working model of the relationship between entrepreneurial
processes and illegal trading (Fig. 1). Firstly, illegal trade opens up increased opportunities,
and potentially very profitable opportunities for opportunity-seeking entrepreneurs. This is
through either trading in prohibited/restricted goods or services, or in evading custom duties.
Fig. 1. Entrepreneurial model of illegal trading.
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Translating these opportunities into reality depends on the motivation to engage in illegal
practices, which in turn depends on three factors:
(a) Risk: the willingness to accept the risk of discovery and law enforcement
(b) Hassle: willingness to face the additional hassle involved in trading illegally
(c) Morality: willingness to overcome moral scruples of engaging in such activities.
Finally, success in illegal trading depends on acquiring the specialist knowledge and
resources to overcome hassle and risk in practice. These may be acquired through learning
‘‘the ropes,’’ or through creative improvisation and experimentation. All these factors are in
turn affected by the efficiency and strictness of law enforcement.
1.1.3. Opportunities of illegal trading
Classical economic theory states that when goods are scarce, demand increases and the
prices rise. Illegal goods become scarce by virtue of effective law enforcement commanding
potentially high prices. Certain goods may be almost universally prohibited or restricted by
law (such as plutonium; weapons, hard drugs) or be locally restricted due to protectionism or
cultural values (for example, where some countries prohibit the import of many commodities
to protect nascent manufacturing industries, or prohibit goods that offend religious
sensitivities such as alcohol). Some goods are freely available but carry high duties relative
to those in other countries and produce price differentials that make smuggling particularly
attractive. The smuggling of alcoholic drinks and cigarettes, for example, is currently on the
increase in the UK as duties are much higher than in France. The greater the range of goods
that are prohibited, restricted, or which carry high duties, the greater the opportunities for
illegal trading.
1.1.4. Motivation and factors in illegal trading
1.1.4.1. Risk and morality. The decision to trade illegally carries greater risks than trading
conventionally, though the risk can vary appreciably according to the nature of the illegal
goods being traded or the illegal practice accompanying the trade. The risk from illegal
activity can involve heavy penalties, including imprisonment and, in many countries, even
capital punishment for the trading of some substances. A trader willing to risk such penalties
is either a reckless gambler or he or she must be extremely confident that his or her
knowledge and methods are highly effective, and unlikely to result in discovery. Studies of
the risk-taking propensity of entrepreneurs have shown that ‘‘the perceived context (know-
ledge and situational characteristics) is a more important determinant of risk-taking than
personality’’ (Delmar, 2000, p. 141). An entrepreneur may appear to outsiders to be taking
greater risks, but from his or her perspective and knowledge, the risk may be small. In
managing uncertainty, entrepreneurs will thus tend to minimise risks, and through superior
knowledge and judgement, will gain the confidence to reap greater rewards (Casson, 1990).
The propensity to risk, its perception, and knowledge context become vital issues when
considering why entrepreneurs may seek to act illegally in their pursuit of trade and profit.
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The creative reduction of risk is an especially interesting aspect of the entrepreneurial process
of illegal trading.
To trade illegally, however, is not just a function of the willingness to accept and manage
risk. There is an implication that the person finds the illegal process ethically and morally
acceptable. Morality tends to differ between individuals as well as societies, and there are
many different grades of acceptability for different actions. Many people, for example, find
little to stir their conscience in smuggling a bottle of spirits, but would never contemplate
trading hard drugs. The variability in moral acceptance between individuals ensures that there
will always be a potential supply of illegal traders in any society. These will tend to be a small
minority where the social norms morally condemn certain illegal practices.
There are countries, however, where illegal actions appear to be widespread, and thus
socially acceptable to the social majority. In these, what is legal and what is moral do not
necessarily coincide in large subsets of the population. Moral acceptability of illegal action
can occur especially where a minority considers themselves oppressed by the rules of others.
Blok’s (1974) study of the Sicilian Mafia, demonstrated that the Mafia, though illegal and
widely condemned, has played a significant part in helping the peasantry to bypass and
negate the effects of the laws and regulations imposed by generations of foreign conquerors.
Thus, where illegal commerce is rampant and endemic, as it is in many developing countries,
such trade, though illegal can nevertheless be moral and acceptable for thousands of
participants. Vaughan (1983) makes a similar point in seeking an explanation for the
prevalence of corporate illegality. He talks about the growth of corporate cultures that
condone and encourage illegal behaviour:
Successful achievement of organizational goals through unlawful conduct tends to rein-
force the occurrence of this behaviour, so what society defines as illegal may be defined
in the organisation as normative. (Vaughan, 1983, p. 61 quoted by Baucus and Baucus,
1997, p. 133)
Where illegal trading is prevalent, therefore, we could conjecture that the moral and
judicial values that underlay the formulation of the laws that seek to prevent illegal trading
are out of step with the moral values of the participants of the trade, and the people they
come into daily contact with. Many countries where illegal trading is prevalent were former
colonies, which inherited the legal system and legislation imposed by the former colonial
power. Since then there has been much legislation enforced on countries by pressure from
world powers and bodies linked with UN agencies (for example, having to comply to free
trade agreements, international health conventions, to implement economic reforms con-
ditional on the receipt of loans from organizations such as the IMF and the World Bank).
As much of the law has been enacted from the pressures of outside forces rather than its
own citizens, what is illegal (flouting a law legislated by the government of the country) is
not always immoral (socially disapproved by the majority of citizens). This increases the
entrepreneurial potential of illegal activity, as the rewards of contravening the law are not
accompanied by the same degree of risk. Where a law is not considered as reinforcing
prevailing morality, its chances of being effectively enforced are considerably lessened. In
such circumstances, illegality is not always seen as damaging. Leff, (1964), Alam, (1995),
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and Sardar (1996) argue, for example, that the rigid constraints of complying with strict
economic regulations imposed from outside can be evaded to the benefit of all participants.
Thus, illegal trade, if socially sanctioned, can be highly beneficial. It produces entrepren-
eurial opportunities for far more people than ‘‘official’’ trade is able to do, increases
rewards through higher profits, and lowers costs by efficiently circumventing red tape
through bribery.
Paradoxically, however, if illegality becomes so socially accepted, then the entrepreneurial
and economic advantages that accrue from illegal trading may be negated. When the law is
regularly enforced, special knowledge and resources are needed to successfully trade illegally.
The enterprising illegal trader seeks opportunities that enable this knowledge to be put to
profitable use, and constantly and creatively devises new ways to get round new techniques
of law enforcement. As most traders either do not take the risk of going down the illegal route
or find such a route morally unacceptable, the illegal trader is able to trade profitably with
reduced competition and costs. If illegal trading is socially acceptable, however, and law
enforcement becomes low, everyone has the opportunity of getting into the act, increasing
competition to levels which may be as high, if not higher, than trading conventionally and
legally. Indeed, the trader may be even worse off, as he or she may have to face
institutionalized costs of greasing palms of corrupt officials, while still having to pay at
least a portion of normal duties and taxes. Finally, the relaxation of law enforcement may
increase lawlessness and anarchy, which may substantially increase costs of conducting
businesses, through increasing vulnerability to theft, fraud, and extortion.
Where illegal trade is ‘‘institutionalized,’’ there are in effect conflicting moral, social, and
political orders. Another body of entrepreneurial theory, Barth’s (1967) ‘‘spheres of value’’
predicts that this may be especially compatible with spotting and exploiting new business
opportunities. Barth drew upon research by Bohannan (1955), who illustrated that in the Tiv
economy in Central Nigeria, certain valuables circulated in separate economic spheres of
exchange. Sanctions prevented the exchange of valuables across spheres except by special
institutional dispensations. The term ‘‘conversion’’ was used where goods crossed spheres of
exchange. Barth developed the concept of spheres of exchange, recognising their implications
to entrepreneurship. He identified that new entrepreneurial possibilities become available if
boundaries between spheres are malleable. By finding new channels of conversion,
entrepreneurs can creatively exploit considerable profit from such ‘‘bridging transactions.’’
Barth’s spheres of value, and entrepreneurial conversion between spheres, provide a
framework for analysing illegal entrepreneurial activity where morality and legality diverge.
Where illegality is institutionalized, there appears to be two parallel trading economies, the
formal and informal, each with their own rules, norms, values, and traditions, maintained by
legal sanctions on the one side, and unwritten sanctions on the other. Both are ambiguously
defined. This would imply, in terms of Barth’s theory, that entrepreneurial opportunities
would be especially prolific for those able to transform value across these spheres. We would
thus expect, the most successful entrepreneurs to be those traders or participants in the trade
who are able to bridge both spheres, and convert value from both. They are people who
‘‘operate at the margins’’ and ‘‘see more than one moral order, one field of exchange’’
(Stewart, 1990, p. 151).
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1.1.4.2. Specialist knowledge and the ‘‘hassle’’ factor. Assuming that risk and morality are
overcome as obstacles to trade illegally, there still remains the hassle factor to consider. The
more effective law enforcement becomes the greater the specialized knowledge and
resources needed to circumvent it and trade successfully. How to source illegal products
successfully, transport them, and sell them is hidden knowledge constantly changing in
response to law enforcement initiatives. This may require the cultivation of contacts to
enhance trading efficiency and protection, and unconventional ways of raising necessary
financial resources (a bank will not fund smuggling, even if the business plan is wonderful).
Acquiring such knowledge may be a mixture of creative experimentation, inspiration, or
apprenticeship. However acquired, it is a complex way of doing business, beset with hassles
and problems. For most traders, particularly larger manufacturing exporters, the normal
tasks of producing goods and overcoming the normal cross-border regulations and
uncertainties may seem large enough hassles without further complicating life by dabbling
with illegal trading.
Even if law enforcement is inefficient and the risks of detection are low, however, it does
not mean that hassle is decreased. Where the law eases off, the vacuum is often filled by
corruption, fraud, and insecurity. The hassles of trading may actually increase substantially in
a relatively lawless and corrupt environment.
From this discussion, it becomes apparent that the interactions of the key concepts in the
working model outlined in Fig. 1 are complex, and likely to vary appreciably according to
socioeconomic context.
1.1.5. Illegal trade in Africa
The only in-depth treatment of illegality is contained in a study of the informal economy in
Zaire (now the Congo) by MacGaffey (1991). The study shows that people manage to survive
in what otherwise is a ‘disastrous’ economy by frequent recourse to illegal cross-border trade
involving smuggling and corruption. The trade was totally unregulated and brought in no
revenue for the government, though officials ‘‘tolerated it, as they did not know what to do
about it’’ (MacGaffey, 1991, p. 119). She records that this illegal trade is also typical of much
of Africa, and supports considerable entrepreneurial activity, forming an alternative economy.
She writes:
To some extent the second economy generates not only alternative economic opportunities for
people, but also an alternative society, with parallel social and religious institutions alongside
official ones. MacGaffey (1991, p. 154)
This makes Africa an interesting area to study illegal cross-border trading. The theoretical
discussion shows that the entrepreneurial advantages of illegal trading may differ consid-
erably according to sector and geography. In particular, where such trading is common and
almost ‘‘institutionalized,’’ there are differing theories and arguments on how far it is an
entrepreneurially favourable trade and where entrepreneurial advantage may lie. The study
site of Nigeria in this paper is similar to that described by MacGaffey (1987, 1991), and
provides an opportunity for an in-depth empirical exploration of illegal trading to enhance our
understanding of its relationship to entrepreneurial processes.
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1.1.6. Aims and objectives
This paper explores these issues through analysing findings from an ethnographic study on
the nature of informal cross-border trade in the Nigeria/Benin border, conducted in 1994
(Fadahunsi, 1997). The analysis focuses on the following empirical questions:
1. What is the nature of the cross-border trade, and what is the role of entrepreneurship in
the success of the participants in the trade?
2. What is the nature and role of illegal trading? Does illegal trading confer special
advantages, and how are people motivated to participate in it? Can the trade be
considered to be an entrepreneurial activity and process?
3. How does bribery and corruption affect the ability of traders to conduct their business
profitably and efficiently? Does it help to cut risks in illegal trading, and make all forms
of trading more efficient, by evading costly and burdensome bureaucracy? Or is it a
significant burden of traders, adding to the hassle, costs and risks of trading?
4. What is the role of black market currency dealing in the trade, and how far does it
provide cheaper and more accessible capital for entrepreneurial traders and exporters?
5. How ‘‘institutionalized’’ are illegal practices associated with the cross-border trade, and
if so, do they, all things considered, contribute positively or negatively to the business
success of traders, and to economic development?
2. Methodology
2.1. Research approach
The research was originally designed as a structured survey of manufacturing and trading
firms in Nigeria (see Fadahunsi, 1997). The survey was carried out, but became superseded
by the need for a more qualitative approach. The survey provided some valuable background,
but proved inadequate to investigate the delicate issues surrounding informal trading,
particularly illegal cross-border trading. The experience reinforced that of MacGaffey
(1987), who questioned the appropriateness of studying informal African businesses through
quantitative approaches, based on structured questionnaires and leading to ‘‘rigorous’’
statistical analysis. Most transactions tend to rely, to some extent, on personal contact and
trust for their execution, and businesses are not easily identifiable or verifiable from
documented sources. Widespread evasion of government regulations, and complex local
political factional conflicts, make people careful to whom they talk and what they say. Even if
these handicaps are overcome, there remain awkward questions on how valid and culturally
transportable predetermined and precoded questions are. There is a constant danger of bias
through ethnocentrism, not just from the researcher coming from a different national culture,
but also from the researcher being an academic schooled in a particular discipline, and having
been trained to interpret data in certain ways (Rosa and Bowes, 1992). When it is also
considered that very little is known about the detailed processes of the informal economies of
West Africa (Igue and Soule, 1992; Hill, 1971), the advantages of a qualitative research
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approach are overwhelming. A decision was made early on in the research to follow up the
survey with some form of qualitative fieldwork.
A crucial choice was whether to carry out a large number of short (1 to 3 h) unstructured
in-depth interviews and case studies of different indigenous entrepreneurs, or whether to
employ an ethnographic approach focusing on a much smaller number of entrepreneurs
over a much longer period. Formal unstructured interviews only reduce rather than
eliminate many of the basic objections to the quantitative approach outlined above.
Although an unstructured interview can be more relaxed, it is still a very short time span
to build up basic trust, to probe sensitive issues, and to cross-check and investigate
contradictions in the respondent’s narrative. It is also too short a time to erode any
ethnocentric notions that the researcher may have, or to accurately gauge how the questions
are really being interpreted and perceived by the respondent. The extent to which people
can misinterpret what a researcher says is amazing and well demonstrated in the
anthropological literature (see, for example, Burghart, 1993).3 Apart from these, there is
a danger of respondents distorting the truth by not remembering facts and events accurately,
by being too anxious to please or telling the researcher what they think s/he wants to hear,
or by being too suspicious leading to economies with the truth. They can also be unreliable
when they talk about each other, particularly in uncertain and hostile political environments
(cf. MacGaffey, 1987, p. 6).
The ethnographic approach in contrast, based on repeat interviews, intensive long-term
personal observation by the researcher, and the establishment of personal rapport and trust,
is much more likely to produce quality data and insights. In time, people get used to the
researcher, and permit the investigation of sensitive and complex issues. By intensive study
and observation, the researcher begins to make sense of apparent contradictions in what
people say and do, and crucially, of seemingly irrational practices. In this way, his or her
own ethnocentrism is gradually eroded. By long observation, the investigation of social
context also becomes possible, and a more holistic outlook is encouraged (Rosa and
Bowes, 1992).
Anthropologists studying entrepreneurial processes in unfamiliar socioeconomic systems
have used participant observation for many years. Studies have mostly focused on under-
standing the role of entrepreneurship in social change; or the formation of capitalist classes or
understanding the role of entrepreneurship and indigenous economic development (for
example, Geertz, 1973 on Indonesian entrepreneurs; Barth, 1963 on Norwegian farmers;
Blok, 1974 on the role of peasant entrepreneurship, violence, and the Sicilian Mafia; Long,
1968 on Zambian Jehovah’s witnesses; MacGaffey, 1987 on the Zairian informal sector).
Most of these studies involved periods of fieldwork measured in years rather than months.
With increased pressures on funding, however, there has been a gradual decline in the length
3 Burghart was observing the chemical purification of a polluted well by Nepalese villagers. Although trying
to maintain detached observation, he was inevitably drawn into discussions on the technical process of
purification. The villagers adopted their own solution, but when this failed, resulting in even greater pollution,
they universally blamed his advice for their predicament.
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of fieldwork, and, it could be argued, a corresponding fall in the richness of ethnographic data
obtained. Ethnography nowadays has to be completed in weeks rather than months. This
inevitably requires a more structured and less intensive approach than is considered desirable
in the classical anthropological method.
The fieldwork in the present study was undertaken over a period of 8 months in 1994, of
which 6 months were devoted to participant observation of the cross-border trading
environment. Many traders, officials, and other participants engaged in various aspects of
the trade were spoken to and observed in their daily activities. This general fieldwork ran
parallel to the core data-gathering phase of the project, which involved detailed intensive
participant observation of seven extended case studies, which were observed over time.
Compared with some of the classic studies just outlined, it was a limited ethnographic study
in terms of length and scope. It is possible that certain conclusions may have been revised if
the fieldwork had lasted longer. The field researcher, being Nigerian and enjoying
advantages of language and local knowledge, mitigated the relative shortness of this period.
The learning curve was therefore not so steep. However, even though being a Nigerian sped
up the process of trust building with certain respondents, it also counted against him in
others, as he was not perceived as a neutral ‘‘foreigner.’’ Furthermore, there were increased
dangers of ethnocentric bias, as local knowledge can lead to many things being taken for
granted, which would be questioned by an outsider. The field research process itself was, on
occasion, inevitably compromised by the often arduous and even dangerous nature of
conducting this kind of research in West and Central Africa. The field study in Nigeria
commenced shortly after a military coup in the country, which, in the early days, predictably
affected access to certain informants, and may have contributed to the reticence that they
and other informants showed. It also coincided with a period of sustained public
demonstrations in the Benin republic, as well as sporadic border clashes between Ghanaian
and Togolese communities, all of which led to the field researcher being caught up in a number
of volatile situations.
2.2. The choice of case studies
Ten cases were initially selected for intensive observation, subsequently reduced to seven.
They were chosen to reflect diversity in size, sector, and location. Five of the cases were
classic traders, who buy and sell goods without producing or manufacturing them. The last
two cases are firms who manufacture products, and have had some success in exporting them.
As mentioned earlier, the participant observation period lasted for about 6 months. It involved
a series of interviews and conversations with owner–managers of the businesses, their
employees, associates and other contacts, family, and in some cases, acquaintances. It also
involved undertaking some form of unpaid work in the respondents’ businesses,4 travelling
4 This commonly involved some form of work as ‘‘personal assistant’’ or other administrative work although
Fadahunsi eventually began to be involved in other activities as the process went on and the informants in turn
found out more about him and his perceived usefulness for their businesses.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429408
with them, and being generally involved in a number of work-related situations. In some
instances, previous ‘‘findings’’ and possible future scenarios were discussed with respond-
ents, and these contributed to the design of subsequent parts of the field study. During the
following months of observation and repeat interviews, three of the respondents dropped out5
and were not replaced. One was not included in this paper, as it was not strictly an owner-
managed trading firm, but a branch of a large multinational. Table 1 below, thus briefly
summarises the key characteristics of the remaining six case study businesses (as of July
1994) that participated in the fieldwork phase of the study for its duration.
Case 1 was a specialist cross-border trader. She was a relative newcomer to the trade,
having only switched from conventional market trading 8 months before the commencement
of the field research. The products she sold were normally purchased in the Republic of Benin
for resale in Nigeria.
Case 2 was a much more experienced trader involved in both local and foreign trade. She
was an import and export trader, although the balance of her trade was more tilted towards
purchasing outside Nigeria and selling within.
Table 1
Key characteristics of extended case study firms
Informant
Main cross-border
business activity
Status and
size of firm Gross turnover (N)aForm of
CBT participation
Case 1: 8 years
in business
Import trader
in clothing
and accessories
Sole proprietor;
one employee
N70K for year
to June 1994
Informal/direct
Case 2: 19 years
in business
Import trader in
textile goods
Sole proprietor,
11 employees
N2.2m for year
to December 1993
Informal/direct
Case 3: 18 years
in business
Import and
export trader
in food ‘provisions’
Private limited company,
10 employees
N6.4m for year
to December 1993
Formal and
informal/indirect
Case 4: 5 years
in business
Manufacturer of
plastic products
Private limited company,
16 employees
N1.5m for year
to July 1994
Formal/direct
and indirect
Case 5: 5 years
in business
Agro-allied products
processing, computer
hardware distributor
Private limited company,
300 employees
N601m for year
to December 1993
Formal/direct
and indirect
Case 6: 55 years
in business
Food and
beverage processor
and manufacturer
Private limited company,
151 employees
N48m for year
to December 1993
Formal/indirect
a The ‘‘Naira’’ (N), divided into 100 ‘‘kobo’’ (K), is the currency of Nigeria. US$1 and GB£1 officially
exchanged for N22 and N32, respectively, for the duration of the field study. Informally, US$1 and GB£1
exchanged for an average of N45 and N75, respectively, over the same period.
5 One respondent, a trader based at Alaba International Market on the outskirts of Lagos, lost his mother about
8 weeks into the observation exercise. He returned to Eastern Nigeria to bury and mourn her, temporarily closing
his business, but had not returned 3 months later. Shortly after the initial incident, two other respondents fled their
bases at the border town of Idi-Iroko, also to return to their native East as political tensions increasingly mounted
in Western Nigeria throughout 1994.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 409
Case 3 was also involved in a two-way foreign trading system. Her cross-border trading
activities were, however, mostly as a supplier of goods to various customers who came to her
Lagos base from a number of West African countries.
Case 4 was the owner of a manufacturing firm involved in making various plastic
products, initially only for sale within Nigeria. In 1993, he started exporting to neighbouring
West African countries.
Although operating more like a sole proprietorship, Case 5 was, in fact, a multifocused
business with interests in training, as well as in the farming, production, and trading of a
number of goods. It had been involved in overseas import and export trading since its
incorporation, and in fact, only actively began to develop its cross-border business in the
2 years preceding the start of the field research.
Case 6 was a medium-sized, family-owned business that was still being run by a brother
and sister team during the field research. It was only nominally an export-oriented firm
although its products are frequently encountered in the cross-border trade.
2.3. The geographical setting
Considerable trading activity occurs along all Nigeria’s borders, and also by sea. It was
decided to narrow the scope of the study to one section of border. The site chosen was the
Western border nearest to Lagos, Nigeria’s commercial capital, and the focal point of most
trading activities in South Western Nigeria. It is here that cross-border trade routes to
Nigeria’s western neighbours (Benin, Togo, Ghana, Ivory Coast) are at their busiest (see the
map in Fig. 2).
The study focused on key border trading towns. Idi-Iroko is about 75 miles northwest of
the centre of Lagos. It is a small but bustling transit town which is only separated from Igolo
in the Republic of Benin by a 6-ft-high fence. The Benin capital of Cotonou is about 25 miles
further inland and eastwards from Igolo. Several small towns and villages dot the Lagos–Idi-
Iroko/Igolo–Cotonou route. Traders from these towns routinely trade on this route as part of
their everyday lives, and it is also used by traders from all over West Africa, making for
constant economic activity in the area. Seme, a border post, is about 40 miles southwest of the
centre of Lagos and also a vital link in West African cross-border trading. Over the years, and
especially since the mid-1980s, a market has evolved in this border post, which extends from
the Nigerian side to the Beninoise side of the border. Here, traders deal in everything from
smoked fish and livestock to luxury cars and foreign currencies. Traders and travellers (such
as Cases 1 and 2) sometimes numbered in their thousands at each of these border posts.
Also included in the study was Sango-Otta, a town benefiting a great deal from its position
of being virtually being midway between Lagos and the Nigerian/Beninoise border on the Idi-
Iroko route. It is far away enough from the centre of Lagos (about 40 miles) to offer
considerably cheaper land and labour necessary to run the town’s farms and factories, but is
by Nigerian standards, very easily accessible from Lagos. Some of Nigeria’s larger firms,
making a variety of products, including beverages, motorcycle and power plants, building
materials, metal products, various home appliances, and other products, have factories, farms,
and offices in Sango-Otta. These firms (such as Case 6) provide a convenient source of goods
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429410
to trade. They are aware that there are markets for their products outside Nigeria, and know
that a certain proportion of their sales to local distributors end up outside the country, not only
within Africa, but in certain cases, as far away as Europe and North America (there is
demand, for instance, from the large community of Nigerians living abroad). But they seem
generally content to let the traders undertake the exporting function.
3. Findings
3.1. The entrepreneurial potential and practice of cross-border trade
Nigeria is a large country with a long tradition of indigenous trade. Internal trade is
extensive, involving particularly the servicing of basic consumer needs of urban centres by
obtaining cheap goods and produce from the rural areas and selling them with generous mark
ups in the towns. Internal trade, however, satisfies only a proportion of consumer needs. The
manufacturing base lags far behind the need for modern goods and commodities, and most
have to be imported. This provides considerable opportunities for traders with a more
international outlook to engage in import/export activities. In terms of logistics, too, there are
advantages in trading internationally. Ali Mazrui’s observation in the 1978 BBC Reith
Fig. 2. Map of the study area.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 411
Lectures that it was usually easier to phone London, Paris, or other major African cities than
phone the next town and that it was often quicker to fly abroad than to drive to the next
village, still holds true. The infrastructure along the cross-border trading routes, though still
poor relative to European standards, is often better than trading with the rural hinterland.
Hassles with officialdom and police are also no less likely to be encountered inland than on
the border crossings. Finally, for traders in the southwestern corner surrounding Lagos, the
neighbouring countries of Benin and Togo are substantially nearer to visit and trade with than
the majority of cities elsewhere in Nigeria. All these combine to form a theoretically
favourable environment for opportunity-seeking entrepreneurs.
These opportunities, however, are pursued by thousands of competing traders. Many
traders specialize in specific niches, which often require considerable cooperation. For
example, there are towns near the border that specialize in the importing and exporting of
food crops (yams, maize, vegetables) to and from the neighbouring West African countries. A
great number of townsmen and women are involved in the trade. The men harvest and buy up
produce, load and drive the lorries. Women accompany the lorries, and peddle the produce in
the border markets. From the profits, they buy up rice and livestock imported from Benin, and
drive them back into the hinterland where prices for these goods are much higher.
To be successful in this kind of cooperative niche trading, the trade has to be learnt
(Fadahunsi, 1997) and long-term trading contacts must be established and nurtured. Once
learnt profits accrue, but this process is not amenable to quick and flexible pursuit of fresh
opportunities. In trading terms such businesses are driven by managerial routine rather than
entrepreneurial vision. They are also susceptible to erosion of profits as more people learn the
trade and increase the level of competition.
One example of a moderately successful ‘‘niche’’ trader is Case 1, who was 25 years old
and single, with a young son. She abandoned the boredom and long hours of running a local
market stall to become a cross-border trader. She committed her life savings of N4000 to the
project. She traded in cheap jewelry and fashion accessories, making trips to Cotonou in
Benin and Lome in Togo to source materials. She was a very cautious trader, only buying if a
customer had already been found in Lagos. She also never sold Nigerian goods abroad, as she
had yet to establish a network of buyers, and feared the consequences of rapid currency
fluctuations. This cautious approach led to moderately profitable success, but she had not
maximised her opportunities.
The study also found, however, that there are other kinds of cross-border traders, with
stronger entrepreneurial drives, who seem to be constantly on the lookout for new profitable
opportunities. The most successful traders (in terms of social prestige as well as wealth)
displayed more entrepreneurial qualities than the average trader, flexibly evaluating many
opportunities, pulling strings, organizing and strategizing the trade as a whole, and
accumulating wealth from it by so doing. Traders like these are more likely to be found
subcontracting the risks of the trade (other than perhaps, financial), and not themselves
directly operating on a day-to-day basis as cross-border traders.
An example of such a successful entrepreneurial trader is Case 3, a 53-year-old business-
woman married 29 years to an engineer. She had four children. After becoming dissatisfied
with employment, she invested her savings in a market stall in 1976. After some success at
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429412
basic market trading, she used her husband’s contacts to become a distributor for several
manufacturing companies. By the 1980s, she had built this up to become a major wholesaler
and distributor, running the business from a 12-ft garage/warehouse in her Ikoyi home. She
combined opportunity seeking with highly efficient control and organization. She organized a
team of six assistants, whose main job was to solicit for business. They would roam the huge
commercial truck-park adjoining the market containing vehicles bound for various West
African destinations. The assistants would make the acquaintance of likely buyers, and direct
the potential bulk buyers to the shop, where she would further evaluate and negotiate the deal.
She also bought a pick-up van, staffed with two assistants, whose job was to peddle goods
around Lagos. She maintained regular contact by phone with favoured customers and
suppliers abroad and increased her sales abroad by being one of a small number of
distributors to engage in the selling of products to subdistributors and retailers on credit.
During the course of the fieldwork, she began to import used cars from Europe, in partnership
with her eldest son who lived in Britain at that time. A feature of her success is the way she
constantly sought out new market opportunities, the way she mobilized staff and resources to
exploit them, and her capacity to delegate. Her multimillion Naira turnover has been achieved
without her hardly having to leave the shop.
Another example is Case 2, who owned three retail shops, having built up the business
from a small donation of textile materials by her husband. She started by selling textile goods
in the rural hinterland, and buying cheap foodstuffs on the return journey to sell at a profit in
the city. She started cross-border trading in 1982, which she operated by taking trips to
neighbouring African countries as far as the Ivory Coast, and beyond as far as Saudi Arabia,
following her inaugural hajj pilgrimage to Mecca. During her trips, she sourced materials for
her shops, and was constantly alert for new opportunities within her specialty of textile-
related products. She also proactively accessed new customers by paying assistants to target
potential traders at airports and the border crossing and invite them to her shop for bulk
purchasing. Though more mobile than Case 3, she still showed the same combination of
proactive opportunity seeking and efficient organization. She also displayed a very progress-
ive and positive attitude to trading and risk, which she frequently experienced in her informal
trading trips abroad:
Once upon a time things were much simpler. But how many years would I have sat peddling
aso-oke6 for? How many people are even buying it nowadays? Yet if you go to Oje Market
(in Ibadan) that’s what they are all doing. The world is far more advanced these days, and you
have to advance with it. But when you have struggled to put together N100,000, and then you
give it to someone to go and spend on your behalf in a strange country, where you can’t even
see them, even if it is your mother’s child, let me tell you, my brother, you are taking a big
risk, or don’t you think so?
The various participants in the trade, direct and indirect, are all involved in an ongoing
evolution of rules or niches in the trade, which by various processes of negotiation and
accommodation, they are all taking steps to protect and develop. The cases illustrate that both
6 Embroidered cotton material, usually worn on ceremonial occasions.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 413
entrepreneurial and managerial expertise are necessary for gaining the optimum rewards from
the trading process.
3.2. Illegal practices in the trade: do they confer real advantages to business success?
Trading can be broadly associated with the following illegal forms of behaviour:
(a) Smuggling of prohibited or restricted goods (e.g., drugs, arms, certain wildlife and
wildlife products, agricultural produce not complying with health regulations, etc.).
(b) Smuggling of goods to evade revenue and duties.
(c) Smuggling to evade burdensome bureaucracy, regulations, and paperwork.
(d) Evading financial regulations that are a disadvantage in currency exchange (e.g.,
engaging in currency black markets); and
(e) Bribery and corruption of officials to lower the risks of being caught.
Generally, the risks faced are:
(a) Getting caught by law enforcement officers and facing fines, confiscation of goods,
or imprisonment.
(b) Forgoing the protection of the law that comes through legitimate trading. Thieving
from a thief is often not reported to the authorities. Government defines the limits of
duties, but there are no defined limits of bribes that need to be paid once a corrupt
official has a business owner in his or her power.
3.3. Trading in illegal goods
All manners of legal and illegal goods are traded on the cross-border routes. Internationally
prohibited goods such as narcotics, wildlife, and arms are traded in Nigeria as elsewhere, but
these are specialized criminal activities that were too dangerous to research directly, and
which, in any case account for only a low volume of cross-border trade. There are, however,
other more acceptable goods whose illegality makes them particularly profitable to trade in.
There are goods in high demand both in Nigeria and outside that are restricted either through
imposition of high import duties to limit the national trade deficit; or prohibited altogether to
protect indigenous industries. Automobiles and their parts, and several kinds of electrical/
electronic goods fit into this category of goods, and are a mainstay of regional cross-border
trading. Several other ‘‘standard’’ cross-border trade goods like rice, flour, palm and
vegetable oil, wheat, fertiliser, and such other ‘cash’ crops/produce have had their importation
into Nigeria prohibited since 1986 (in some cases since 1978) to stimulate Nigerian self-
sufficiency in these products or their substitutes. However, local production (e.g., in wheat)
has not quite matched expectations and there is an obvious gap in the market which several
traders have moved to fill, creating a lucrative illegal import trade in such products. By the
same token, there is a trade in smuggled exports of goods legal in Nigeria to plug prohibited
shortfalls in other West African countries. Again there are various goods in this category with
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429414
petrochemical and pharmaceutical products particularly prominent. Most of the prohibited or
highly restricted goods traded are thus goods that in most countries are perfectly legal, but
which are banned in Nigeria or other West African countries for special economic reasons
legislated by remote central governments.
There was no evidence from the case studies that illegal goods of this kind were
perceived as especially attractive to trade in, just because of their illegality. All five of the
cross-border traders (Cases 1 to 5) sought profitable goods to trade irrespective of their
official legal status, and did not appear to deliberately target restricted goods. Case 3, for
example, had established a lucrative business importing cars and parts (all restricted
goods), but these took their place alongside a range of perfectly legal goods she also traded
in. The owner–manager of the larger manufacturing firm (Case 6) was more conscious of
the status of illegal goods, and took steps to avoid being directly involved with their
trade. He stated that he was anxious to trade legally, as he could not afford to risk his
reputation in the international markets he traded in. This attitude, however, was made
easier by the fact that his trading operations concentrated primarily on the sale of his own
manufactured products to distributors who tended to be the ones directly involved in the
illegal trading.
The evasion of custom duties is widespread in the trade and many instances of this were
observed during the fieldwork, which led directly to considerable advantage. Particularly
prominent was the petty smuggling of petrol and other petroleum products by most vehicle
drivers from Nigeria to Benin, where prices were up to five times higher. Large quantities
of these and other goods tended to be smuggled at night, usually with the collusion of
border officials.
While evasion of duties was prevalent, it should not be concluded automatically that it is
an entrepreneurial strategy to widen profit margins. All the smaller traders in the sample
evaded duty during their operations, but this often was not a deliberate or a conscious
strategy. Indeed, none of the cases seemed to put any emphasis on the desirability to evade
custom duties. The reality was that widespread bribery and harassment along the border by
officials often made the payment of duties difficult. Any advantage that accrued from evading
duties tended to be negated by having to pay bribes to officials.
3.4. The settlement culture
In Western countries, there is usually a clear choice between trading legally or illegally.
Customs and excise have regulations on the import and export of goods, usually prominently
displayed in writing. An entrepreneur engaging in illegal trading knows that ignorance of the
law is no excuse and that penalties are significant, and unlikely to be evaded if caught. The
risks are clear-cut. In Nigeria there appears at first to be an equally clear choice. Smuggling,
bribery, and corruption are also illegal, and known to be so by most citizens. Many larger
traders also trade legally, openly approaching the border with goods, and (almost) conven-
tionally exporting them. Why should the choice facing Nigerian trading entrepreneurs be any
different from their British, European, or American counterparts when confronted with the
tempting rewards and draconian penalties of illegal trading?
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 415
One difference observed in the study was that the degree of harassment by officials is
considerably greater in Nigeria than in Western European countries. Indeed, for many cross-
border traders, constant harassment by various law enforcement agents was a way of life. Not
many traders could remember a time when they did not have to endure some form of
harassment. ‘‘Harassment’’ here may take many forms. There were those that took place by
law enforcement agents pursuing official duties, such as snap market raids, often designed to
enforce tax or environmental regulations. There were also those that were unauthorised, such
as demands for bribes at roadblocks. In the former category are included incidents such as
what happened to Case 2, one of whose shops was summarily pulled down by Lagos State
environmental health officials as an ‘‘illegal’’ structure despite the fact that the stall had been
erected and let by the local council.
Harassment by border police and customs officials (authorised and unauthorised) was more
widespread and thus seemed potentially more damaging. Traders had to run the gauntlet of a
series of authorised and unauthorised checkpoints, manned sometimes by army and custom
officers, but most commonly by police. Up to 12 were regularly encountered on a 30-mile
stretch of road that led into Idi-Iroko. The traders the researcher was accompanying were
stopped at virtually every checkpoint — some within 200 or 300 m of one another — and
searched in most of them. The searches were usually prelude to a demand for bribes.
Although similar checkpoints were also observed in the other West African countries, the
frequency and scale of harassment tended to be less prevalent than on the Nigeria side.
Individuals and vehicles crossing the border into both Nigeria and the Republic of Benin
were routinely charged an unofficial ‘‘crossing fee.’’ At the Idi-Iroko/Igolo border post, for
example, the amount was negotiable although it was normal for people travelling across
borders on foot, without passports, who appear to be on some sort of business trip, to be
‘‘charged’’ twice the amount that the equivalent traveller with a passport was charged. The
amount demanded also varied according to the type and value of good being transported. One
customs official stated that the payment could be up to three or four times the normal ‘‘fee’’
depending on the legal status and value, and that many other border personnel could share in
the windfall. Greater sums were usually demanded from people crossing borders in vehicles,
and the usual consequence of refusal to pay was an indefinite and potentially very costly delay.
One driver who was observed trying to cross the border at Idi-Iroko claimed to have been
waiting 3 days for his ‘‘boss’’ to arrive from Lagos to ‘‘settle’’ the border officials so that he
could continue his journey. He had once had to wait almost 2 weeks. Many drivers not only
found the delays costly, but also potentially dangerous, as hostile ‘‘bandits’’ frequently targeted
and raided trucks immobilized for long periods by the border posts. It was suspected that they
were trading touts (kelebes) by day. To protect themselves, many lorry drivers had formed
vigilante groups or hired protection, which added to the burden and costs of their journey.
As an experiment, the first author twice tried to cross the border at the Seme border post
refusing to pay the bribe, and insisting on going through the proper official process. On each
occasion, he was frog-marched into an office, supposedly while immigration formalities were
completed, and was only allowed to proceed when the bribe was paid. Consequently, traders,
especially those with experience, recognise the futility of naı̈ve refusal to pay, and such
resistance appeared to be less uncommon.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429416
The attitude of officials who perpetuate this harassment was difficult to elicit at first. It
took some time to gain their trust, but eventually, they did offer some justification for their
practices. Their responses seemed to more consistently depict their activities in the classic
sense of informal ventures being used to augment unsatisfactory incomes being obtained in
their formal ventures (Rogut, 1995). An apt comment came from a border official, who was
being interviewed along with a group of two other officials. In response to a line of
questioning about the adequacy of their wages, he responded (in Pidgin English):
I beg, which kin’ salary be dat sef? . . . How person go siddon here from early morning come
reach evening for nothing, when no be say na groundnut I come sell? If anybody wan pass,
make dem pass . . . my own be say if I sabi say you fit see me, you go see me. Finish. Person
no go chop? Abi which one you dey sef? [Excuse me, what salary are you referring to
anyway? How can I sit down here from morning till evening for nothing? It is not as if I came
here to sell groundnuts. If anyone wants to go (across the border), let them go . . . all I knowis, if it seems to me like you ought to pay me (a bribe), then you will. That’s all. Will I not eat?
Whose side are you on anyway?]
In various interviews, the officials also blamed the government especially for ‘‘poor’’ pay,
‘‘delayed’’ pay, and poor working conditions. Most crucially, they tended to express little ill
feeling towards the traders, and often compared their situation to that of the traders. Over
time, the various reasons for following their chosen tactics could be grouped together into two
main ones: Firstly, they ‘‘protected’’ cross-border traders from armed robbers and other
dangers and so were earning their own ‘‘cut’’ from the trade. Secondly, their own bosses
expected it of them. Some officials reported that a portion of their earnings were passed on to
their bosses, and they expected to be transferred away from what was considered to be a
prime posting if they did not deliver some returns to their station bosses.
Checkpoints and other border practices invariably slow down journey times and add costs
to traders which, as far as possible, are passed on to consumers. Yet constant travelling is an
inevitable feature of the cross-border trade. In an environment where telecommunication
services are notoriously unreliable and underdeveloped, it is normal practice for traders to
constantly travel from place to place, even when merely carrying out trade enquiries and not
actual transactions.
Unlike in Western countries, therefore, conventional totally legal trading is difficult to
undertake in Nigeria. Pointedly, settlement or egunje is commonly regarded in Nigerian
commercial circles as a means of keeping an interfering and ponderous state system at bay
from the ‘smooth’ running of business (Fadahunsi, 1997). Such is the normality of the
informal ‘‘settlement’’ culture that many of those interviewed only had vague ideas of what
the ‘‘legitimate duties’’ actually were. It was mostly the larger enterprises that were better
informed on duties. Larger firms came closest to trading conventionally (for example,
openly sending goods in its own vehicles to a client in a neighbouring African country,
filling in the right forms, paying duty). However, even in their case, the payment of bribes
when employing this conventional means is regarded as inevitable. The first author carried
out some journeys with larger firms such as sales teams from Case 5, most of which went
smoothly except for several bribe demands and payments along the route. These larger
manufacturers and traders regarded the bribes as an irritating but routine transport cost.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 417
The savings in time more than compensated for the failure to minimise revenue and
bribery costs.
3.4.1. Evasion of the border posts
Understanding the ‘‘settlement’’ culture and how far officials harass traders puts a new
perspective to our understanding of entrepreneurial processes involved in illegal trading.
The conventional entrepreneurial model of illegal trading as understood in the West is one
where economic advantage accrues from successfully smuggling in prohibited or restricted
goods in high demand, or through the evasion of duties. The entrepreneur targets such
goods because they are profitable, devises methods to minimise the risks of discovery and
capture, and if successful, reaps the rewards. The Nigerian entrepreneurial cross-border
trader tends to target any goods that have good profit margins, which are accessible in
practice. Whether they are legal or not is no primary concern. The main risks are not in
trading illegally, but in trading at all. The harassment by officials is constant for all traded
goods (legal as well as illegal). Success is linked to the ability of individuals to minimise
the risks and costs of having to ‘‘settle’’ so many officials. It is thus not surprising that
much creative effort has been devoted to evolving effective techniques to get round this
system. There is much more energy and enterprise put into this than into conventional
evasion of authority.
3.4.1.1. Bypassing the border posts. To avoid extortion, the payment of legal duties, or if
trading prohibited goods, it used to be common for traders to take many of the bush paths
some way beyond the immediate vicinity of the border posts. It is now much rarer as robbery
has greatly increased (and just as important, is perceived to be a very likely event). Such a
system adds appreciably to journey times, and is inconvenient. None of the cases observed
used this method.
3.4.1.2. Concealment. It is more usual, particularly in the case of the owners/agents of
smaller-sized trading firms, to attempt various forms of concealment. Some of the traders
insist, however, that this is more of a reaction to the various forms of extortion they
experience when in transit, than a desire to avoid the payment of legitimate duties. The extent
to which a trader will go in concealing his or her purchases from border personnel depends
firstly on the scale of operations. Only small cargoes can be effectively concealed routinely.
Secondly, it also seemed to depend to a large extent on the relative wealth or status of the
trader in question. The wealthier and more established the trader, the less likely it seemed
concealment would be needed or adopted. While Case 1, for instance, seemed to have
developed a repertoire of ingenious concealment methods in the various public transportation
vehicles that she used when occasion demanded it, Case 2, who usually travelled in her
chauffeur-driven vehicle, would normally purchase enough materials to fill most of the
unused space in the vehicle. She did not even attempt to hide her purchases and seemed
resigned to having to pay out bribes at each one of the checkpoints that she encountered on
her way back into Nigeria, and even sometimes on her way out. She always reserved a sum of
money for this purpose, as an outlay, on her journeys.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429418
3.5. Use of specialist intermediaries
3.5.1. Carriers
The use of carriers was probably the most common method employed by Nigerian cross-
border traders, particularly sole traders or other micro/small-scale trading firms who do not
have, or choose not to use their own vehicles for their trips. This was a practice whereby a
trader transports in the first instance the goods s/he has purchased outside Nigeria to the
Beninoise end of the border where s/he hands them over to one or more of the several touts
(commonly known as kelebe) who operate as independent carriers along the borders. The
kelebes had ‘‘stations’’ a short distance from either end of the border post, although they were
mostly to be found on the Beninoise end. They would normally carry the trader’s container on
their person or on a rickshaw containing the goods, while the trader casually walked across
the border to the makeshift motor-park on the Nigerian side. Customs and immigration
officers of both countries tended to look the other way when these occur as most kelebes had
arrangements with border officials whereby they paid a daily ‘‘rent’’ to designated point-men
in the border post in return for being allowed to work. In return, they were not harassed as
long as they cooperated. Those who did not were locked up, sometimes for several days at a
time for their ‘‘offences.’’ Although many of the border tout carriers appeared impoverished,
some explained that it was impossible to look any other way, working the way they did. Some
were clearly more successful at the job than others. One explained to the researcher that it had
been his ambition to be in the ‘‘business.’’ He had been apprenticed to his uncle for more than
a year before beginning to work for himself. He asserted his satisfaction with his standard of
living thus:
I make enough money to eat well and I have a (Peugeot) 504. Soon I will build my house . . . Ihave already bought a piece of land in Ijanikin (near Lagos). No one has come to the world to
live an idle life. We too will make it, by God’s grace.
Estimating the carriers’ numbers is difficult. In Seme, for instance, Fadahunsi regularly
counted close to a hundred working kelebes around the border posts, although, a number of
drivers this was put to estimated the figure in the thousands. Once across, the containers are
handed back to the trader who then pays an agreed amount per container, depending on the
size of each, to the kelebe. If necessary, the kelebe will ‘‘subcontract’’ out to one or more
others to assist in ferrying the containers across the border. Most containers were usually
taken across in a single journey in order to avoid the need for the trader to pay bribes to the
border personnel each time s/he returned.
The trader–kelebe relationship is necessarily based on an element of trust as a kelebe can,
in theory at least, very easily make away with a naı̈ve trader’s goods. Some traders therefore
would choose to walk beside their chosen kelebe during the crossing. There were further risks
attached to doing this because sometimes, while the carrier was allowed to cross the border
unchallenged, an unfortunate trader (linked to the carrier) could find him- or herself detained
and bribes demanded. During this time, the carrier has an even better opportunity to escape
with the goods. Several traders, like Case 1, therefore tended to instruct their kelebe to go
across ahead of them while they mingle in a group of walkers not far behind.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 419
Most regular traders tended, over the course of their travels, to develop relationships with
particular kelebes whom they then used to the exclusion of all others. They would rather take
the time to locate them in their ‘‘station’’ area, than settle for the first one they see. Case 1, for
instance, commonly used one of a pool of three carriers with whom she had come to develop a
relationship of trust. The kelebes are also impressively able to constitute themselves quite
quickly into an impromptu body to seek retribution against foul play by, or against one of their
number. It was therefore unusual to hear of cases of carriers absconding with traders’ goods.
3.5.2. Subcontracted drivers
This is a complementary method to that of the foot and rickshaw carriers described above.
Among the Nigerian cross-border trading community, it appears to be more commonly
employed, either by traders who trade beyond the Benin republic and so have to cross more
than one national boundary with the logistic problems that this entails, or those who make
heavy or bulky purchases. It involves handing over goods purchased, say in Cotonou or
Lome, to a specialist commercial driver who, for a fee, would be expected to deliver intact a
trader’s goods at an appointed time and place in Nigeria, usually a residence in Lagos the day
after the goods are handed over. The trader would then board a bus, or drive back to his or her
Nigerian base in relative peace, to await the delivery of the purchased goods.
Such a transaction, like that of the traders with the foot carriers, was also built on trust,
since there was no formal right of restitution for a trader whose goods were not delivered
because of the informality of the arrangement. To reduce the risk of foul play by the driver,
such arrangements would ordinarily depend on personal recommendation, usually from a kin
of the driver, prepared to act rather like a guarantor for the safe delivery of the goods. Case 1,
for instance, normally used this method for her bulkier purchases. On these occasions, she
relied on the services of a driver who was the father of a trader friend of hers. The drivers
assumed all the risk of getting the goods into Nigeria. Unless a driver thereafter wished to
retire from the business altogether, there was not much of an incentive to deliberately not
deliver a trader’s goods. Word-of-mouth spread very quickly about unreliable drivers, and
they were simply avoided by other traders. The drivers were usually therefore quite prepared
to go to extraordinary lengths to ensure safe delivery of goods in their care.
The foregoing is not to say that traditional petty smuggling does not remain. Several
residents of the various border communities think nothing of going across the border to buy
or sell items, either for their personal use or for trade. Traders are, however, increasingly less
likely to engage in bush smuggling, preferring to engage in the kinds of acts of concealment
described above. Those that continue to engage in petty smuggling have, however, evolved
an unlikely alliance with Okada7 riders, who will usually transport the petty trader (or
smuggler) and his or her wares, which must be small enough to be transportable on the
motorcycle through the border post, or just as commonly, through the several bush paths
beyond the immediate vicinity of the border post.
7 ‘‘Okada,’’ the name of a local private-owned airline, also became the affectionate term used to describe
commercial motorcycles. They supplement the local taxi service. The same vehicles are referred to as ‘‘Bebe’’ in
the Benin republic.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429420
3.5.3. Specialist services
Some categories of goods have special requirements, which have led to the development
of specialist services that can be accessed to facilitate the transfer of goods. An example of
this is the illegal import of cars into Nigeria from the Benin republic. Cars imported from
Europe (mainly Germany, Belgium, and the Netherlands), would be driven across the
Nigeria–Benin border with the usual payment of bribes. To smooth the process, false
registration documents and number plates could be obtained from specialist workshops. For
about N500, papers and plates could be produced in about an hour. It is important to note,
however, that the primary purpose of investing in false number plates was not to evade duties
or smuggle the car into Nigeria, but to minimise bribes. The scale of bribes requested was
much higher for cars entering Nigeria with foreign number plates or if transported in a batch
on a trailer.
3.5.4. Building relationships with officials
Officials tend to become much more cooperative and accommodating when their
friendship and trust is gained. Fadahunsi became friendly with officials in the Idi-Iroko
border crossing, and they frequently escorted him back and forth, smoothing problems for
him. Such trust, once gained, becomes an important competitive advantage to experienced
traders. It lowers costs for experienced traders, and acts as an entry barrier to new traders.
Bribes will still be needed, but their scale and the degree to which a ‘‘blind eye’’ is turned will
be much more favourable to the trader. The relationship with officials becomes very
important if bulky items are being transported, which were highly visible and valuable. In
such cases, traders would normally hire custom officials to facilitate the passage of the cargo
through the border. This was a comparatively safe and reliable method of ensuring safe
passage, but was clearly more expensive than using groups of kelebe.
Building relationships with officials is not confined to the direct relationship between
trader and official. Sometimes, the key relationship is that built up between a business
owner operating in the background, and a border or other official. The trader may also have
the option to access benefits from relationships built up by others. Some traders, for
instance, have relatives, friends, or other kin working the border towns, who have built up
some trust with local officials, and who can be called upon to mediate if needed. For
instance, Bantu and Ewe people from as far away as Senegal and Sierra Leone appear to
prefer dealing with kelebes who are their kinsmen because they feel safer with them. In such
cases, kelebes are more than mere goods carriers. Either on their own or through Nigerian or
Beninoise contacts, the kelebes will mediate in negotiations with transporters, or with border
officials, or in other cases where language or local knowledge can offer one party an
operating advantage.
3.6. Service spin-offs
The harassment by officials and the delays arising from this process have led to greater costs
for traders. However, they have also spawned a huge increase in ancillary services that not only
help to lubricate the trade (such as the manufacture of false number plates, intermediaries, the
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 421
kelebes, protection guards, and so on), but also services to service the traders during their long
delays (restaurants, hotels, brothels, etc.). All the main border posts have thus spawned
dynamic and entrepreneurial businessmen and women who depend on the continuation of
illegal activities and the ‘‘settlement’’ culture for prosperity and survival.
3.7. Corrupt officials as entrepreneurs
The officials themselves could also be considered an entrepreneurial form of self-
employment, in which opportunities are systematically and creatively exploited. The border
official acts in effect as a franchisee, with a guaranteed work patch. The level of ‘‘settle-
ments’’ extracted must not routinely exceed the ‘‘market rate,’’ or the traders will go to other
crossing points. At the same time, the higher custom officials who supervise them act as
quasi-franchisers, getting a kick back, and thus guaranteeing minimal interference by
government in curbing corrupt practices. One interesting development has been the collusion
between (usually) police officers and touts, in which police roadblocks are manned by a
kelebe who would stop and search vehicles, demand relevant vehicle documents, and
especially from commercial vehicles, bribes. The personal attention of the watching officers
would only be applied to drivers who were perceived as difficult.
3.8. Illegal finance
The foreign exchange shortage in the government-controlled formal sector has given rise
to a new generation of informal currency traders in Nigeria. Ever since the traders first came
on to the scene in the late 1980s following the government’s institution of the second-tier
foreign exchange market (SFEM) in 1986, the government has found itself playing second
fiddle to them in the money market, in spite of numerous legislation to enforce the opposite.
In that time, the Naira has suffered unrelenting problems of availability and exchangeability.
Traders and manufacturers frequently protested that the amount of hard currency made
available for sale at the government’s bi-weekly auctions were far from adequate, resulting in
constant shortages. Even multibillion Naira businesses like Case 7 claimed not to be immune
from the uncertainties surrounding the Naira, and reported that this was a major factor
dissuading them from engaging in substantial long-range strategic planning.
The parallel black market emerged to provide an alternative and apparently more
accessible and reliable source of hard currency, and effectively became the real determinant
of the Naira’s exchange rate, helping, for instance, to force the federal government into a
turnabout in 1995 on its then fixed exchange rate policy, and later, to relegalise the currency
trading private bureaux de change that had been outlawed during the government’s battles
with the informal money market in the early 1990s.
The actual field traders now number several thousand all over the country and mostly tend
to be commissioned agents of other, largely faceless backers. They are present in large
numbers in many of the country’s commercial districts, and have become an accepted part of
day-to-day trading activities. Just how much funds are at their disposal remains largely
unknown with any degree of accuracy, but it is instructive to note that some currency dealers
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429422
spoken to on the subject generally claimed access to several thousand US dollars instanta-
neously, and several hundred thousand US dollars from a named ‘‘depot’’ across town, and
much more if time permitted a trip to other bases up country. Most firms either patronise or
are aware of the presence of the traders. Smaller firms like Cases 2 and 3, who trade
regularly on the international scene routinely use the informal money market. Case 3
believed that trying to obtain foreign exchange at the official rate was a waste of time and
had abandoned it years before. Case 2 talked about making more than a dozen attempts over
a 2-year period without a single success. Along with other market traders, she had even tried
to back a bureaux de change, but gave up when it was outlawed as it began to trade. Her
attitude about using the informal foreign exchange market was fairly typical of what other
traders felt:
Tell them (the government) we are only harming ourselves with this exchange rate wahala
(fuss). As for me, whether the (informal market exchange) rate is 50 or 100:1 (i.e. US$:N), I
don’t care. I will buy whatever I can afford, and I will not sell at a loss. I won’t even sell on
credit . . . My children and I must eat. I also have wards in my care who must eat and be
clothed. No government can tell me not to earn a living; Not when I don’t owe them a kobo,
nor have I stolen from any of their forefathers . . .
In this way, respondents often claimed to have been driven to use the informal currency
markets. For the smaller firms, in particular, it was not so much an entrepreneurial op-
portunistic strategy, as a practical necessity. The same thing applied to a lesser extent
perhaps, in the larger firms, where willingness to obtain capital in the informal sector was
often determined more by the relative visibility of the firm rather than any moral
opposition to the illegality of informal capital. Thus, both larger, owner-managed firms
(Cases 5 and 6), were conscious of possible risks to their reputation as respectable
substantial firms, by overtly accessing illegal currency sources. However, faced with
substantial higher costs and shortages of official currency exchange, they too found it
expedient to access the informal currency market. All the cases were thus driven at some
time to access the currency black market.
4. Discussion
How do the Nigerian findings in this paper relate to the theoretical working model in Fig. 1
discussed earlier? The findings showed that in terms of opportunities, there are significant
additional and potentially profitable illegal trading opportunities to tempt traders. These are
fuelled by government protectionist measures that have imposed heavy import duties on
many goods, and greatly added to the list of prohibited or restricted goods, most of which are
not illegal to trade in other countries.
In the model, the likelihood of trading illegally depends on motivation, which in turn is
dependent on other factors. In terms of moral resistance, this turned out not to be a strong factor
for the cross-border traders. No one interviewed even thought about avoiding illegal trading
because it was immoral. This, however, does not mean they pursued it with enthusiasm either.
Their attitude was rather mainly one of indifference, coupled with some ignorance. Their
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 423
awareness of what was legal and what was not, was often hazy and poorly defined. In a macro
sense, prohibited goods were relatively scarce, in demand, and commanded higher prices. The
traders, however, did not tend to consciously target prohibited goods because they were aware
of the link between illegality and profits. When they did trade in such goods, it was because the
good was there to be traded and offered promising returns. The prohibited goods were part of a
whole range of goods in high demand, most of which could be traded legally. Thus, the legal/
illegal distinction did not figure strongly in the choice of goods to trade.
The evasion of duties similarly provided little entrepreneurial incentive, as most traders
operated in a system where bribery and corruption by officials was routine. Even if some of
the payment was legitimate duty, it was very difficult for traders to separate this from
unauthorised payments. This led to a feeling of apathy towards official customs duties.
The willingness to take calculated risks was a strong entrepreneurial feature of the case
studies, but this was not associated with the risks of confronting law enforcement that may
accompany illegal trading. The ‘‘settlement’’ culture more or less completely removed this
type of risk. The only cases that directly related risk to illegality were the two large
manufacturing exporters, who stated that they avoided illegal trading because it could damage
their international reputation. Much more serious sources of risk were the lack of legal
protection for trading abroad. Firstly, trade tended to be informal, and depended on setting up
relationships of trust with suppliers, intermediaries, and buyers, which could go wrong with
little warning. The likelihood of effective legal redress was small if trust was betrayed.
Secondly, the traders faced the risks of lawlessness in the form of fraudsters, thieves, highway
robbers, and corrupt officials. Thirdly, there were the risks of trading in different volatile
economies, which could lead to sudden and disturbing currency fluctuations, which could
reduce profits with little warning. All the traders took and accepted these risks, but were very
careful how they operated, seeking always to minimise them.
The ‘‘hassle factor’’ was extremely strong in the trade. Harassment by corrupt officials was
prevalent, and greatly added to the inconvenience and costs of trading, but was a constant
factor in all trading, irrespective of whether goods were legal or illegal. Trading in illegal
goods did not increase hassle, merely the price traders had to pay to ‘‘settle’’ officials.
The need to access special resources was also important. The financing of risky trade with
any illegal component becomes difficult from conventional sources. The traders obtained
much of their trading capital through the accumulation of their own profits, but when
additional funds were needed, informal lenders were often the preferred option. Official
foreign exchange was costly and hard to obtain, potentially a serious handicap to cross-border
trading. This was overcome through accessing a thriving and extensive black market whose
rates were much cheaper than the official ones. Finally, human resources were very important.
The ability to cultivate relationships with politician protectors and other persons of influence,
with officials and subcontractors was vital to successful trading on any scale.
Most entrepreneurial creativity and the lessons of experience went into finding ways of
avoiding the harassment by officials and to minimise the costs of lawlessness. The paper
outlined a variety of strategies employed by the different traders under study. Some learnt
‘‘best practice’’ through several years of apprenticeship, but the more successful cases soon
learnt the system through their own experience, and were able to improvise effective
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429424
strategies best suited for the scale and types of goods they were trading in. Improvisation was
important in this process, as apparent routine practices could be short-lived in Nigeria’s
volatile political climate.
Most of the successful traders would have preferred to trade in comfortably predictable
relatively hassle-free lawful system, but were resigned to the realities of illegal trading. They
just could not avoid participating in illegal practices of some kind, as the researcher
experimentally demonstrated, when he failed in his attempts to cross the border legally
‘‘by the book.’’ Faced with these realities, the successful traders tried to make the best of the
situation through entrepreneurial improvisation.
The model in Fig. 1 is particularly appropriate for the kinds of illegal trading processes that
occur in countries with strong law enforcement and close congruence between legality and
morality. The Nigerian findings show that the same factors in the model are still important but
that they relate with each other in quite a different way than in the hypothesised western
context. Where law enforcement is poor, and morality divorced from illegality in large
sections of the population, illegal trading ceases to have any special entrepreneurial advantage
over legal trading. Indeed, the two merge, and the main focus of entrepreneurial energy
becomes devoted to overcoming lawlessness and hassle.
4.1. Wider theoretical implications
It was argued earlier in the paper that the transactional approach of Barth might be
promising in helping to analyse complex entrepreneurial processes from a grounded
perspective. Its emphasis on spheres of value separated by social sanctions and the
entrepreneurial rewards of creating ‘‘bridging conversions’’ across spheres appeared to offer
a novel way to conceptualise the entrepreneurship/illegal business relationship and process.
The legal and illegal economic systems in Nigeria are compatible with this approach, being
different economic spheres of exchange that for most traders do not intersect or converge.
Each operates under different rules and values. Entrepreneurial advantage, according to
Barth’s theory, should be at its greatest where people succeed in bridging the two systems of
values. From the evidence of this paper, it is the government officials who are the clearest
entrepreneurial beneficiaries of value conversion. They gain their authority and power from
the legal system of government, but exercise this authority for their own profit by exploiting
moral acceptance of informal illegal practices and the widespread mistrust of government.
They are effectively quasi-franchisees who pay out rents for their patch to higher officials. A
second group that benefits are large-scale Nigerian entrepreneurs who have the capacity to
trade legally on a substantial scale, but who can also access the informal illegal trade
whenever it suits them, at little risk to themselves. Although not directly researched in this
paper, a third group that benefits are corporate investors from abroad, that participate in
bribery and corruption to enter and better exploit markets in Nigeria. They thus are able to
circumvent irksome legally enforced rules in their countries of origin (Das, 1997). They
access alternative Nigerian moralities to telling effect. The least beneficiaries are the small
cross-border traders. This is because, as discussed above, they do not, in practice, bridge two
spheres of value (legal and illegal), but trade almost exclusively in one (the illegal).
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 425
4.2. Issues of generalization
In all the social sciences research attempts to extrapolated general trends from specific
data, and relate this to broader theoretical frameworks. Both quantitative and qualitative
research approaches lead to generalizations. The differences lie in how generalizations are
evaluated. Quantitative studies seek replicable findings from scientific experimentation or
from statistical analysis. There are standard statistical techniques to test representativeness of
samples, and the validity and reliability of variables. However, these often give a false sense
of objective truth, as they depend on assumptions that are often not met. For example, the
choice of variables may be ethnocentric; or the may be too complex to define without
unreasonable reductionism; or because the nature of the variables violates statistical
assumptions. Validating data is also important in qualitative studies, but cannot be done in
a standardised mathematical way.
There are many potential pitfalls that beset the qualitative researcher. These include
sampling nonrepresentative informants, generalizing from untypical events or activities,
driving the research from ethnocentric preconceptions, overweighting of dramatic events,
not recording data accurately (Miles and Huberman, 1994). The current researchers are aware
of these pitfalls, and tried to reduce them. However, just as few researchers ever have the time
in practice to rigorously validate every individual variable in a quantitative survey, so the
researchers inevitably fall short of the ideal. In terms of representativeness, it should be noted,
however, that the limited range of case studies was selected for intensive observation from a
much wider base of field research, which involved observation and conversations with a wide
range of traders and officials. The field researcher was also conscious throughout of the
dangers of ethnocentrism, and tried to preserve an open mind throughout.
The key question is how far the results can be generalised to gain wider insights into the
relationship between entrepreneurship and illegal trading. This question ultimately can only
be answered by comparative studies in different areas of the world where illegal trading is an
issue. This study has tried to make any future comparative research more systematic by
attempting to identify key variables that relate to the entrepreneurship of illegal trading, and
suggesting a working model by which relationships between variables can be explored in-
depth. These variables, originally derived from a Western view of what this model should
contain, were explored in considerable depth in a radically different geographical and
socioeconomic context. The results revealed that the nature of preconceived relationships
was radically different in the Nigerian context than what we might expect in countries with
different systems of law enforcement and morality. It succeeded in questioning basic
assumptions of the predicated model. The relationships were different, but the core variables
identified appeared to be equally relevant to focus research on in Nigeria, and is thus
potentially robust to use in other research.
The model, having been explored empirically, has possibilities of being able to predict
what entrepreneurial illegal cross-border trade may be like elsewhere. For example, we might
predict from the model in the light of the Nigerian experience that in countries where law
enforcement is weak and corruption is prevalent, that harassment of traders will be high, and
the entrepreneurial advantages (in terms of profitable opportunities) of trading illegally will,
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429426
in practice, be negligible over the trading of legal goods (not a predication supported by
conventional wisdom). Conversely, in a country where law enforcement is high, harassment
will be punitive when it strikes, but at a low level of intensity. Entrepreneurial opportunities
from successfully trading illegally will thus be higher.
4.3. Policy implications
In the Introduction, it was pointed out that illegal trading, bribery, and corruption are
officially widely condemned for being detrimental to economic development (Hanke, 1996).
Illegality discourages honest entrepreneurs, bribes add to the costs of trading, undermine
revenues to the State that would otherwise have percolated back in the form of infrastructural
improvements and business support. It ultimately undermines the whole moral fabric of
Western capitalism and free trade. There are other arguments, however, that see illegality as a
necessary evil, even a beneficial force, an indigenous response to restrictions imposed
predominantly by neo-colonial forces led by the United States and Europe (Leff, 1964; Alam,
1995). In African countries, for example, entrepreneurs have had to conduct business in a
legal trading environment, which was a legacy of former colonial masters; they have had to
face additional restrictive laws designed to encourage large state enterprises at the expense of
small ones; they have more recently had to accommodate the consequences of structural
adjustment policies imposed by the World Bank through national governments. Illegal trading
and the alternative informal economy are responses to these forces.
The illegality of the trade in Nigeria has had some apparent benefits. It has provided
livelihoods for thousands of intermediaries who service the trade, and who would have no job
without it. It makes opportunities accessible to a much wider range of businessmen and
women — large multinationals cannot dominate import/export of basic goods and commod-
ities. Institutionalized illegality has led to a thriving free market with efficient black market
finance accessible by all entrepreneurs. Finally, it has reduced the costs to the state of paying
proper wages to thousands of officials. On the dark side, however, illegality is oppressive, it
increases uncertainty of legal as well as illegal trade, and definitely increases the hassle of
trading. (It is less certain whether it increases costs of trading, however, because bribes often
merely substitute for duties.) Most traders would prefer to trade legally and enjoy the peace of
mind that comes from impartial law enforcement.
The lesson for policymakers is that illegality and trading is a complex issue, and involves
sociological forces that go well beyond simple entrepreneurial greed and entrepreneurial
evasion of law enforcement. Until these are understood better, the eradication of illegality will
be a hopeless task.
Acknowledgments
We dedicate this article to the memory of the late Professor Scott, who was inspirational in
his comments throughout the study. We would also like to thank the anonymous referees who
contributed considerably to the rigour of this paper.
A. Fadahunsi, P. Rosa / Journal of Business Venturing 17 (2002) 397–429 427
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