csusb scholarworks may 2009
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California State University, San Bernardino California State University, San Bernardino
CSUSB ScholarWorks CSUSB ScholarWorks
Inland Empire Business Journal Special Collections & University Archives
5-2009
May 2009 May 2009
Inland Empire Business Journal
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Recommended Citation Recommended Citation Inland Empire Business Journal, "May 2009" (2009). Inland Empire Business Journal. 162. https://scholarworks.lib.csusb.edu/iebusinessjournal/162
This Article is brought to you for free and open access by the Special Collections & University Archives at CSUSB ScholarWorks. It has been accepted for inclusion in Inland Empire Business Journal by an authorized administrator of CSUSB ScholarWorks. For more information, please contact [email protected].
VOLUME 21, NUMBER 5
$2.00 May 2009
111111111111111111111 ~Ill~ II 6 89076 lOO·n 9
CALIFORNIA'S JOB LOSSES
VISITING ROME IN TWO DAYS
PAGE3
MAIL TO
PAGE44
/tJd'~J~~~ W R D TRADE
........ 0 E ENC_ See page 6
~LSI~ISS JOL R0:\L • PAGE 2 1\!a\ 2009 ~~~~~~~~~~~~~------------------------------------------------------------~==~~~~~v~,,~"~~~u~ll'~1 ----------------------------------------------------------------------------------------~l~lU~S~I~~I·~S:S-J~O~l~R:~7A~l~.-.~P~\G~,~I.~1--~
:\T DE.--\DLI~E
The Next Revolution in
Safety and Security
0.\' ntD.\l:.SDA} .\f.U 13 A~\-i\RE st:\SOR SYSTE'vfS
A net'' ork: or cameras at the Bourns College of Enginccnng ts hemg taught to recognize danger. act as a team to anal) ze the threat and respond intelltgentl) to the situation. It could he a long. unsecured border, a massn e industnal compound. a puhltc \\atcr suppl) or an) number of homeland securit) chatlcnges.
So rar the NSr. 0 R. ARO and other fundcrs have <n,arded more than $5 million to hutld and usc the research infrastructure at UC Ri\l~rside. That \\Ork \\ill be the focus ol thts year's TechHorizons confcrent.:c.
The challenge of achie\mg perststent situational a\\ arcness 111 machines "ill require nc\\ approache;. to net\\ ork architecture. data mining. and machme logic. These de\ elopmcnts and more "ill he presented at TcchHonzon ... 2009.
Kc) note addreS\es "til be gncn h) Jan I-. \k) ildtz, an influcnttal researcher in "ireless nct\\orktng from the Georgta Jnqitute of Technology and \run Hampapur. a Disttngui'hed Engineer at IBM "ho i., a ptoncer in the de,clopment or , ideo sun eillance technolo-gy.
The work ha~ broad implications for homeland security. corporate security, law enforcement, manufacturers. investors and many others.
To re!:i.1ter, vi1·it www.en~r.ucr.edu/th09 £1·ent include1 lunch and network
inK reception.
Pacific Power Management adds another power plant
4,488 Mitsubishi Electric Modules installed at Sierra Aluminum Company in Fontana
Pacific Po,,er Management LLC announced that they haH-: completed the design and installatton of an ROO kilo" att_ po\\er plant for Sierra Aluminum Compan) in Fontana. In addttton to desioning and buildtng the solar po,.,er plant. PP~1 also fina~ced ~the S) stem under a po\\er purchase agreement. Pacific Power Management's PPA program allo" s clients to install a pO\\cr plant ~and buy solar power dtrectl) from PP\1 '' ith a long-term agreement and no capital inve ... tment . .
The state-of-the -art s) stem at Sierra Alumtnum ts comprised ol .f.4XH Mitsubishi Electric I XO \\all modules and 2 SatCon 500 kW im erters. The system performance '"til be monitored b) Paci fie Po\\er Management's proprietar) Weh accessihle, SolarWatchlM for real-time production measurement.
Sha) ne See' er, , tce presrdent of admtnistratton for Sierra Alummum Compan) stated. "Stcrra Aluminum Compan) strong)\ belie,es in sustainable energy and the responsible usc of it.- ·O,er the )Cars \\C ha\e imested in man) proJeCts to reduce our energ) usage and our impact on the ern ironment. Tht., solar p1m er s) stem ts one more example of that commitment. We are cspcctall) pleased to be able to almost complete f) po" er one of our manufactunng plants with green en:rg). In fact, alumtnum extrusions manufactured locally by Sterra Alum mum are on the roof of this huilding supporting the solar panels \\hich include extrusions that contain over 40'7c rcC)cled material."
The cost of the system's installation will be parttally offset with $1.7 million in solar rebates from SCE and is expected to generate 1.4 million kWh per year; meetin~ approximately[60-70] percent of the total energy requtrcments of Sterra Aluminum's manufacturing plant. The high-performance system will help reduce Sierra's carbon footp~int by displacing over 48 million pounds of carbon dioxide and provide enough power to suppl) 2800 home~ over a 25:year period. "I_t 's a very positive sign to sec a company ltke Sterra Alummum thinking about ih impact on the continued on page 23
Special Sections
Lead Through \d1~r.ih: How to
Surcffil in Toda1 \ EconQml,
Giiarantrro: ·
Pg. 8
Hot Dog:! PtiA\ h)pocnllrnl
Pg.17
The Itsy Bito;y, Tl't'ny Wecnil• iPod
Temecula Bank Agrees to FDIC
Cease-and-Desist Order
State and federal bankmg regulators are putttng some heavy restricllons on Temecula Valle} Bank so it won't slide into financial ruin.
Temecula Valle) Bancorp, the parent of the hank. s,tid the bank agreed to a cease anddestst order tssued h) the Federal Deposll Insurance Corp. and C.lltlornia Department of hnaneial Institutions. \\ hich mandates the bank abide b) numerous management and lending rules
Regulators bclil've the bank "engaged m unsafe or unsound banking practices," ,1ccordmg to documents filed "ith the Securities and Lxchange Commtssion
The hank's parent com pan) reported a S 16 million loss for 2008 but was "well-capitalized" b) regulatory standards as of Feb. 3.
The bank made loans on commercial construction projects and to small businesses. and the borrowers can't repa) what they owe on time.
In December. Temecula Valley Bancorp said 11 was considering applying for money from the federal government's $700 billion Financial Stabtlity Plan, formerly called the
continued on flliiW 22
Inland Empire Companies are Prime Targets for Relocation
Br Bob Potter
The current economic dm\ nturn has retgnttcd the stampede of economic deH'foprnent orgamz,Hrons trolling Southern C<1ltlorma to recrutt comp,mie~ aw.t). \Iultt-mtllron doll.1r camp.ugns are being mountl'd b) out of st,llc economic de" elopers to artrac.t Inland Empire companies and thetr jobs. touttng relocatton as a "a) to cut cmts and maintain compctirive ad\antagc
The current business clunate rn Californra supports the busi ness cases being huilt b) these outstders. The -;tate's n:lormed
budget. '" tth more ,...---------~~-------,-__,...-~-, than S 12 btllion tn tax mcreases. \\til tmpact small busi nesses strugglrng to sun iH:. In tlus en' ironment, the idea of mo' tng to a place "'tth I 1m cr taxes. lower \\ ork.crs' compensalton rates and lcss-oncrous permttting processes beconws more ,md appealing.
In many c.lse~.
\\hat's c\cll more appealing to husiness O\\ ners and entrepreneurs •~ the notion that the) are valued as important contributors to
Boh Potter
a region's econom). California has not supported husmcss, but rather created banters for them to succeed through htgher taxes and cumbersome regulatOr) processes. These compantes are 4uick to entertain the nolton of relocating to places where they can get more for their mone), feel valued and operate more prolitabl).
The Inland Northwest regwn. an area spanning part of eastern Washinoton and northern Idaho. has benefited from Calilornia 's laissez-faire atttlude. Case 111 point ts that California economic development of fict.lls "orked to keep on I) two of 73 eon~~anies that ha\c relocated to this regton from southern Caltfornta. Interesting!) . both \\ere large. well-kno" n Californta bus messes. Even though the slate tried to retatn them. it \\as too late. These companies found the ad\ ant ages else\\ ~ere more. compellmg. Even in these challengmg limes. there 1s strong tnterest lrom
Inland Empire companies to relocate elsc\\herc. . .. In order to retam companies and jobs tn the Inland Emprre. ll\e
critical factors should be addressed.
I. Get costs under control. To keep companies from fleeing the state, California must
learn ho\\ to manal!c tis budget and cut hack. on spendmg. Companies \\a~t a husiness case the) can count on )Car after
)Car. and the\ don't \\ant to \\orr) about "hat thl' state's legisl,\-. . · 0 1 C ,.,. ·1•1•s hi•><•est \\cak.nesscs ts ture t'> gomg to do next. ne o a t orn ' ::-::-
~ . d . · ltl/11/f.!c/ 011 flli"C ) 'i its cver-incrcastng cost of otng (OJ ' -·
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ECONOMIC REPORT CALIFORNIA'S JOB LOSSES
In 2008. California lost -172.258 jobs (-I. I o/c ). It started 2009 oft -452.600 jobs ( -1.0% ). From Januar) 2008-2009. the maJor losses in Caltfornia 's econom) \\Cre in sectors unportant to the miami area. The state's three major decltning sectors "ere construction (-121.600). retail (-IIO.ROO) and manufacturing (-7~U00).
Those sectors ranked ftN (-22.400). second (-I XAOOl and tlmd l-12.200) m the Inland Empire·~ Januaf) 2009 job declines. The maJOr state gain \\as in health care (2'i,500J as tl \\as in the tnland area ( 2.500).
QER 2009 FORECAST The QER 's 2009 Inland Empire fnrecao;t ts a loss of another
-82.600 jobs ( -6.7'1 ). falling to 1.156.200. The area's Januar) 2009 unemplo) ment rate of II Wlc. is expected to reach 13.5%. It currently ranks second to Detroit ( 11.9o/c ). fhcsc csttmatc~ "ere created ~ect~)r by sector based upon kn0\\11 local trends. \\ ith allo" a nee for the area\ strengths and \\eaknesses plus its relauonship to California's difficulties ;nd anticipated L .S actions.
1. Clean Work, Good Pa~ing ($50.000 & up). The Inland [:mpire ·~ better pa) mg sector., .trc expected to lose -~.500 JObs m 2009 or -1.6 c. This "til he .1 reversal ol 20m:. \\hen these parts ol the cconom) added 1.200 JOb<; (0.6 C'). Il1c loss "111 represl:nt 4.2"c ol the -X2.600 JOb forecast. Therl' "til he some gro" th m pm ate and public higher education and trade schools as uncmplo)ed work.er~ seck to retool (700). !'his gnm th 'ollllllltecl on pa~e II
INDEX
1 h1s \Ia\ m thL' IniJnd I mp1re Busme" Journal'
News and Features
Inland Empire Companies a rc Prime Targets for Relocation Econonm: de\ dopmcnt orgamzauons arc troll ing Southern Calltomi,1 to recruit compames a\\ a) from this area. fhe current busmcss climate in California supports the busine"s cases being huilt h) these outsiders. ~
Lead Through Ad' ersit~ : H ow to Succeed in Toda~ 's Econom) - Guaranteed! Lance Annstrong said h1s hcst da) \\as not on his bike but on h1s hack. the da) he learned he had cancer. fhe ch.1ractcr he de\ eloped through th1s ad\ ersit) helped him \\ m Lc Tours de France a record se\cn times. ) our abilll) to handle .ld\erslt) is one of the most rohust predictors of )OUr personal gnm th. future contributions a nd happiness in life. . . X
From Fin.'<i .... to F ired l ' p : Six Poo;ithe C hoices to Keep You :\1othated During Your J ob Searc h cgatl\c hcllch lead to negall\ c actions. like paral) s1s. had choices. shutting out fr iends and famil). The opposite is also true: Positive hclicls lead to positive actions. . . . . 15
How l'iot to Advocate for Your Business If) our com pan) has to deal \\ ith elected officials. Stcphamc Vance gi\ cs us ad> icc on \\hat NOl to sa) to elected officials ,md their staff. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Hot d og! PETA's h)pocritical PI·T\ has its 0\\n sl<~u!!hterhou~e where the\ k1ll animak In Ylrgmla, m 200~ PE'I \ found homes ·for '-C' en of 1ts pets that the; took in. The rest-2.216 other luck) pets that \\ere taken in-were k1lled. R)an Murtina. \\ho researched th1s article. abo -, tutcs that this in just the tip of this bone chill ing iceberg. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Mike Morrell President
Jifrovz·dent Home Loans & Realty
1220 Dewey Way. Sulle F Upland. California 91786
909-938-1138 Cell
800-834-6088 909-946-0164 Fax
[email protected] www.providenthomeloans.com
Over 34 Years Experience in the Inland Empire ~iimbti;:z
Columns
Management. .............. . .... 7 & 16
l\1 ot h .nwn. . . . . . . . ........ · · · · .. . 8 & IS
Im estmL'nh and Finance ......... . . .. . .. \)
bn iron mental Companies Scrv mg the Inland hnpirc 10
Independent Banks Serv mg the Inland EmplrL' . . . .. 1 \
Emplo) ment Scrv ICes/Agencies... . . . . . . . . . . 14
Ll\\ Fim1s .............. . 19
Dental Plans ..... ............... . \7
Commcntar) ..... . .. . . 12
Computer ................ . • •• IX
Inland Empire People and Events ....... . 26
Restaurant Closures ..... . ... \I
Manager's Bookshelf ...... . 38
Count) of San Bernardino ... 40
Count) of Riverside ............... . . ... 41
Executive Time Out. . . . . . . . . . . . . . . . . . . . . . . . . . . .. 44
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~vht\ 2009
NFIB/California Issues Statement on Assembly BilllOOO-Mandatory
Paid Sick Leave "Once agam. our state lcgtslators have prO\ en that the) JUSt don't
get it when It comes to additional burdens on small busmcss. AB 1000 \\ill sigmfic<mtl) drive up the cost of opcratmg a business and result in more lost jobs in Caliform,l. It 1s never .t good ttmc to impose gO\ crnment mandate' and ne\\ costs on struggling small employers. most of \\hom already have little to no profit margm. It is especially poor timmg when California 1s facing a recession of historic proportions and '-otatc unemployment has no\\ climbed to a record 11.2 percent. Small busmcss O\\ncrs and their cmplo)ecs deserve to know cxactl) how our economic and jobs climate has improved since one year ago. when a similar cost!) mandate w.ts mtroduced and nghtl) rejected b) the leg1slaturc," suid John Kabateck. NF·IB/CA (:-.;ational F·cderJtlon of Independent Busmess/C<tlilornia) executi\ c director.
"Several HB sur\e)s ha\c shown that 96 percent of ~mall employers alrcad) offer and honor some sort of comprehensive leave program. and 60 percent specilicull) offer and honor paid sick leave to their crnplo) ccs Small business ow ncrs should be allo\\ ed to work with thc1r cmplo) ce~ to dctcnnmc \\hat works best for all involved not he told \\hat to do b) government."
An NHB Research l·oundation study on identical lcgislut1on hht year found that this pa1d s1ck lca\e mandate would cost the average small busme~s O\\ncr more than $10,000 w h1lc losing more than $15.000 m c,alcs. The mo't drumatic findmg from this study 1s that this mandate would send more than 170.000 Californians to the uncmplo) mcnt line . That \\Ould he in addition to the 600.000 Jobs Californiu has hemorrhaged over the last )Car.
l\'FI 8 11 the nation\ leading IIIWII hullltl!l.l aHO< iation. and n·rJresenl.\ memher.1 in \-l,'t:i.lhinr.:ton, D.C. and all 50 .llate1. Founded 111
/943 as a nonprofit nonpartllan or~ani:ation, 'lif /8 gzt·e.l ~mall a lUI independent bulllll!.\.\ 0\\ nen a voice in 1haping the puhli< po/i, 1
i.1.1ue.\ that affect their bu1ine1.1.
Enterprise Car Sales Manager to Participate in Leukemia &
Lymphoma Society's Man & Woman of the Year Competition
Matt Friedlander. regional marketing manager \\ 1th Enterprise Car Sales and a Riverside resident. will be a candidate in the Leukemia & Lymphoma Socict} (LLS) Orange Count)/lnland Empire Chapter's 2009 Man & Woman of the Year competition. For the next I 0 v;ccks, Friedlander \\ 1ll compete agamst other men and women v;ho arc communit). corporate and civic leaders to nmc the most money for cancer research and earn the title of LLS' Man or
Woman of the Year. " I want to help bring awareness to the communit) that finding
advances in treating blood cancers can help in the treatment of man) other forms of cancer." Friedlander commented. "I hope to touch as many people as possible and get them to help in the cause of defeat
ing cancer. It all begins with U\\areness." For additional information. please contact: Heidi de Leon, (714)
881-06 10, ext. 332 or Hcidi.Dcleon@ lls.org. For addition.ll e\ cnt inforrnution. please viSit www.manwomanoftheycar.org/ocie.
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BUSINESS JOURNAL • PAGES
PlllllSHER C, ADVISORY BOARD
Ju! N.va PhD Fol11' r l S Ambassador 10 Mextco
B r'>au I Crouch Human R~ oun::e Con ullanl \hff C u mmg To ota of San Bemardmo
Bol' Potter
Ry n M rtmez
In nd Anthon}
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\bl 21 ~o 1, \lay 20W lnlandfmpucRusm< sJoumalhpuhhshedtn<mthlyhyDIIilyl'llnel Commum«mon.o;. toc • .!<Jill fa'i! Inland E:mptre lloulev-.ud. Sutte 1m. Ontano CA 19764. (90IJ) 4lll4700 Bulk rate US postagep;ud.Ontano. CA. pcnmt No l Send address chan ...... f: ptre Bustnc s Journal, PO Box l<n<l R.tncho C IKamunga. CA 91729 lnf~ • thD Inland [ mpuc llustncss Joumalts Ja.'tlled 10 be.· n:h,tble. but the accura .. :y of thts mf,......CIDtJOI be guarnrnccd. fhe mamgcmcnt ol !he Inland E:mptre Bu '"""''Journal does not J1Rlllll*'« eocoumg~ the u<e ol any pruduct or sen tee adveltlsed herem for any purpose. or for die ~or o;ale of any secunty ' Inland f!ffiptre Bu"ne;s Journal • trddemark regtstered tn the ,_. Otftcc I'18R toy Datly Planet Commumcatron Inc AU nghiS resetved Manu.o;cnl* Cll' ~ suhtl>tned 10 the Inland hmpue llustncs.' Journal for publtcatron should be accom(llllied addressed. return em elope "uh correct postage !be publtsht...-"' umes no responstllillliJ far dllir return. Opmtons expressed m C<mlmcnlanes .u-e til<= of the author and t101 ~ .._
the Inland bnptre Bust Ill."' Joum.tl. Suhsc:nptton payment mu.'i! accompany all Cllilllla b 1lie monlhly .JOUm.ll or aruma! Book of Usb. C'Op)nght 2009 Daily Planet Comm~
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Bl SI:\ESS JOUR:\AL • PAGE 6
Ontario-based businessman Phillip Talleur named Board Chair at LeRoy
Haynes Center in La Verne
Ontano-h.tscd bu~mess
man Philltp Ialleur ha-. been n.1med 2009 ho.ml chair of the all \ oluntc..:r board of directors of I cRo) Hn)nes Center 111 l .1 \erne
Talkur. \\ho has sened on lhe hoard since f·ebruar) 2004. h president and cro qf Ontano Refngerat10n. a commerCial ,tir conduionlllg comp.tn)' \\ 1th office~
throughout Cult forn ia. Anzon.1 .mel e\ ada
Long Ill\ oh cd '" a commumt) volunteer \\ ilh .1 pas~•on for children's issues, he ha~ sen ed .~~ a co.tch in both I he Ctt) of L.t \erne ) outh basketball league and \meric.tn Youth Soccer
Organtz.llton 111 Claremont. He has also sen ed as a Cub :>.1a~ter v.llh Bo) Stout Troop 124 111 Cl.trcmont.
ht \icc thmr; Be\erl) Lee, bus mess O\\ ncr and communi!) chair;
\ olunteer, 2nd fheodore Pt.ttt. Sr.
immediate past eh,ur. '\lorm Domtnguo. CLO B'\I Entcrpnses, Inc .. tre.tsurer: and Honorable Robert Dukes. Supen tslllg Supcnor Court Judge, ":cret.tn
''\\ e could not he more plea~cd w tth the c,tliher of comrnunn; lcatlcrs .md \ ol untecrs m.tkmg up our Lurrent board." said Dantel ~fa) deck, prestdcnt ,md CFO of the LcRo; ll,t) ncs Cenlcr. "\\e congratuiJte Phillip on Ills new pos1t10n .tnd \\ e looh. I on\ ard to \\ orking close I) ""tth htm .tnd \\ 1th all of our hoard members as we conttnue to prO\ ide sen tce~ to the children despite the current challenges of our nat lllll 's CCOnOlll)."
May 2009
San Bernardino auto dealers, EDA join forces By Jason Pesick
The cit\ 's EconomiL Development Agcnc) ts geanng up to spend as much as 150.000 on a promotiOnal \ entu.re to ,I[ tract customers to Joc.ll auto dealerships. "Despite the stones of doom and gloom. \\C still ha\ e fatrl) acth·c auto deale~shtp <tCtt\ II) along Interstate 215." s,ud f:DA Project Manager Coltn Strange.
The plan. allocates )50.000 for advertismg and up to I 0(~.000 for rebate patLtges. People bu!m¥ \Chtclcs bet\\Cen tl.larch 2.) and April 2'i at one ol San Bemardmo s se\ en car dcalershtps \\ere t~bk to recei\C rehates of 1.25 percent ol the purchase prtCL'. Rock] Ed\\ ards. general sales manager at Suharu ot San BL'rn,mhno. aid the atlverlistng boo-,! could he a htg .hel~ for dealershtp~- that are unlikcl) to have a lol of monc) set ast.de lor markettng e!!orrs dur ing the reccsstOll. rhc ED,\'s promotton IS also llltended to .lssist Moss Bros. Douce. htin·ie\\ f·ord. Crest CheHolet, lo)ota of San Bernardino. Sa71 Bernardtno Mitsubishi and ~tssan of San Bernardino. The Iauer three tlealcrships-the sun I\ mg members of the San Bcmartltno Auto \1all -coultl also benefit from a scpar,lte ED\ effort that c.tlb fm the f:DA to loan \uto :>.tall clcalershtps $1.2 million O\Ct J'i\e :cars. The mone) would he rcpatd vta the busme-,se'> · propett) -ta\ pa) mcnts. San Bernardino's otht:r dealerships cannot he part of that arrangement becau-..e the rclcv.mt rulc5 rcyutre husme"e' to be gcographicall) conttguous.
Ken S.th att of the :\ i-,s,m dealership. ~ick DePasqu,tlc of Fain tC\\ f'ord .md RohL'rt Bader of Crest Che\ rolct s.ud the) \\ere enlhusiasttc about the prospect of the EDA asststing thetr bu~tnes' es through the promotion and rebate plan. The San Bern.trdino Con\ en lion & Visitors Bureau i-, set to handle the ath elttstng \\ ork satd Bureau Director \\a) ne \ustin. Austin described the dealerships as "competitors forming alliances" and said there could be future cooperative promotion' if the new plan succeeds
San Bernardino recent!) lost multtplc auto dealershtps Center Chenolet, Sh,l\ er Kia, Free\\ a) Lincoln and Jaeh. Ken ned) Cadillac ha\ c gone out of husmcs-,
\uto ~ales have tr.tditionall) been a ke) source of s.tles-t.tx re\enue for San Bern.mhno and other cities. Talleur. a life-long rest
dent of the Inland \,tile) and a restdent of Claremont, graduated magna cum laude from USC \\ ith a degree in political ctence and business.
16th Annual Inland Empire World Trade Conference & U.S. Department of Commerce Export Achievement Awards
lie t.tke' O\ cr the gavel from Theodore "Ted" Piatt. Sr., a retired Supenor Court Judge. who has sen ed as board chair for the pa-,t two year;;.
O ther officers sen tng wi th Tallcur on the board are Jo h n Re nken. president and CEO . T he Renken Com pan).
I) ~ ' Ill I Ill I ' '' ,, \\''
SIMI • llloo6ft "-~ .. .- - r-r 909~~
,..,.,..monlhi>"COUpon~m
When: W\!dncsda),
M ay 20. 200~
Time: I 0:00 am 2:30 pm
Where: DoubleTree Hotel
222 N. Vineyard Ave. Ontario, CA 91 764
Cost: $45.00
(Includes Luncheon)
Register Today! www.ibaglobal.org/news
Questions? Please call U.S. Department
of Commerce's Inland Empire U.S. Export
Assistance Center at (909) 466.41 34
Conference Agenda
IO:OOAM-Ro.:gi~tratwn. Networking. and Exhihit~ 10:30.\ M Welcome anti Opening Remarks
10:35A \1 Plenary Ses~ion Topic: The Inland Emptre: Cahfornw's Global Green lechnolog) Center to combat climate change. ll :OOAM-Panel d t '>CUs~ton
Top1c: Business direct ion and opportunities in green tcchnolog) for
manufacturing. rene\\ able energy power, and lnternation.tl Trade. !2:15PM-Luncheon and U.S . Department of Commerce's [·,port Achievement Av. ard Presentation.
I 2:45PM Keynote speaker, Greg T. Watkins, Principal, eQ UINOX Carbon Equities. LLC
Topic: " Investing in the fut ure is the future,'' balancing carbon
cycles to both reduce g lobal warming as well as to maintain growth in sustainable wealth for the planet.
1:15PM- Appreciat ion Awards by Indones ian Council General in Los Angeles 1:30PM- Pane l Discu\sion
Topic: Countr; and region specific opportunities in green technology for manufacturing. renewable energy power. and international trade.
2:30PM- Networking Session
Ma) 2009 BUSI'\ESS JOt RNAL • PAG[· 7
MANAGEMENT: TRUST EN BUSINESS
Increase Your Company's Trust Factor to Enhance the Bottom Line Bv Daniel Burru\·
With billions of dollars in taxpayer bailout mone), how much do you trust the leadership of the banks that, after record losses, gave themselves unprecedented raises! How much do you trust the leatlers of Wall Street'? I low much do you trust our government's ability to manage the money they have given to the banks or the auto industr) '? How much do you trust the leaders of the auto industry to do the "right thing" with the bailout money'! This growing lack of trust can have serious consequences as we try to reverse the economic meltdown and bnng about positive change and growth.
The one thing every bustness professional should be certain about, regardless of industry. is that the future 1s all about relationshtps. And the one thing all relationships need to survive is trust. In fact, trust is the glue that holds the netenabled knowledge economy together. The more trust you have with someone, the more powerful the relationship. The less trust you have, the weaker the relationshtp.
In business. trust ts something you must earn. You do so by displaying three untversal values: honesty, integrity. and delivering on promises. In fact, no matter where you travel around the world and regardless of religion or culture. those three values arc the same.
Because people worldwide pl ace such a high emphasis on trust, many companies cite " trust" in their list of organizational values. And by nature. most people arc indeed trusting of others. But because trust is assumed, many companies have a tendency to implement strategies that undermine trust. They fai l to make trust a conscious part of their strategy. Instead . trust stays in the back
of their mind. and that·, when problems begm.
For example. call your telephone company or Internet service provider today and tell them you're going to cancel your service and go wtth a dtffercnt provider. Chances arc that in order to keep you as a customer. they'll respond by offering you a lov.er rate. Does that make you trust them more?
o. In fact, you II probably feel that you've been gcttmg npped off all these years and should have gotten that lower price all along. Policies such as these train customers to di\trust the company.
But trust mishaps don't just happen with external customers and the public: they also happen mternally with employees. A few years ago one major company laid-off a few thousand employees. Rather than meeting with people individually, laying them off with dignity and providing support services, the company had their security guards tell those being laid-off the bad news, gave them their paperwork. watched them clean out their desk. and then escorted the former employees out the door. The employees still workmg there learned one tmportant lesson that day: Never trust upper management
Despite thetr actions. companies that violate trust arc not cvtl. Rather, they're s1mply not thmkmg about trust when they lay out a course of action or outline polictes. Therefore. in order to foster trust in your organization, consider the following strategies.
Never assume trust. Whenever you're bringing
about any change. either internally or externally. create a "trust meter." Think of this trust meter as an old fashioned
g.ts gauge· On the far lelt is no trust, and on the far nght 1s full trust Before you implement Jny change , ask yourself, "Between us (the company) and the people who wtll be impacted by this dectsion or policy. where ts trust current!)'?" \1ark 11 somewhere on your trust meter. Then ask, "If we implement th1s change in this way, what will happen to that trust?" Mark whether you thtnk trust will go dov. n. sta) the same. or increase .
If trust will go down, don't implement the change in that way. This doesn't mean don't enact the change, decision. or policy. It simply means not to do it in the way you've outlined . Change how you implement the dec1s10n or polic) so trust stays v.here it is. And 1f anyone on your team can come up w1th a way to get the trust meter to increase when implementing the change. reward that person openly, because )'OU want that behavior repeated. Remember. when you raise the bar on trust, your organization will thrive.
Offer more value to rewar d loyalty.
As you decide ""hat polictcs and changes your company will implement, think in terms of adding \ alue rather than giving something for nothing. For example. one newspaper publisher sent out a $190 yearly renewal notice to customers. Those customers who dtdn 't renew by the deadline received a phone call about the renewal. The newspaper employee offered the customer a deeply discounted renewal rate of $90. This is "something for nothing" mentality. because no"" the customer sees less value in the product (and feels ripped off for paying the htgher renewal
pncc tn the past) A hctter strategy would be
to offer the ~.:ustomer a few additional months of ncv. spaper delivery for no extra charge. So now mstead of gettmg 12 months of newspaper delivery for a certain pncc, the customer gets 15 month of sen ICC for that same pnce. When you think 111 terms of rewarding loyalty with more value rather than a lower price, people feel that the company is gtvmg them a genuine "thank )'OU " The) feel appreciated (somcthtng everyone wants to feel) and will actually want to keep domg business with you. Therefore, pinpoint what your customers wtll percc1ve as added value and make that a part of your policy change.
Think in terms of the other person's perspective.
o matter how hard you try. sometimes mistakes ""111 happen and trust will decrease. But rather than accept the lower level of trust. sec this ttmc as an opportunity to raise the bar on trust with those who arc feeling less of it. For example. suppose you have a major disagreement with one of your key distributors. You both think the other is ""rong. Thts 1s when you need to step up and say to the dtstributor. "We've had a long and trusting relationship with you and we don't ""ant to lose that. What can w c do to make you happy?" The answer you'll hear ""ill likely be more than fair because the conversation has now shifted from a confrontational to a relational one. Everyone ""ill come out a v. inncr.
Survey custo mers and employees about trust.
Have employees. business continued on page 39
BUSINESS JOl RNAL • PAGE 8 Ma~ 2009
MOTfVATION
Lead Through Adversity: How to Succeed in Today's Economy - Guaranteed!
Imagine Lance Armstrong's best da;. . Do you feel the \\ ind blowing against your s\\ eat) face"? Are there fans cheering as you cross the finish line '? Or. is thae the scent of antiseptic. the chill of a thin gO\\ n, and the buzz of fluorescent lighting in a drear) hospital room?
Surprising!) , Lance Armstron said his best da) was not on his hikt.' hut on his back: the day he learned he had cancer. The character he de\ eloped through this ad\ t.'rsit) helped Lance Armstrong win Le Tours de France a record seven times . His proudest achievement. though. was still to come. He has encouraged thousands of cancer survivors and raised millions of dollars to fight the disease.
What adversity are you facing? Your abilit) to handle this adversit) is one of the most robust predictors of your personal growth. future contributions and happiness in life. Organizations that develop their capacity to handle adversity improve morale. performance and profitability. Blaming. whining and complaining are symptoms of individuals and organizations beaten down by adversity.
Every individual and every organization has a unique purpose. a mountain to climb, a contribution to make . There are three ways to deal with your personal and organizational mountains. You can climb. camp or quit.
Climbers are relentless in their ascenL They are constantly learning, growing. adapting to change, and experiencing life to the fullest. These individuals are energized by challenges and refuse to be insignificant in their life's work and their relationships. This
Br Joe Calhoon
group is a small percentage of tht.' \\hole. The) arc engagt.'d.
Coasters are us'!ally retired climbers. The) 'vc lost their edge. They'\ e exch!mged thetr highest dreams and aspirations for the comfort and secunt) of the common lite. The) put in their time. The) 're getting b). This group represents the \ ast majorit) of people. The) arc disengaged.
Quitters have retired on the job. The) arc bitter and depressed. Adversit) has shut them down. They resent the coasters and climbers. The) are activel) disengaged .
Adversit) provides the opportunit) to develop extraordmar) character. Character inspires greatness. The character )OU develop helps you make greater contributions while overcoming adversity of all kinds.
Here are six ways to lead through adversity and keep climbing your mountains.
1. Check Your Mindset. There are approximately six
billion people on the planet, and it's estimated that two billion of them live on $2 or less per day. Put in all in perspective: our standard of living is the highest the world has ever seen. Kings and queens in centuries past could not imagine our automobiles, TVs. or cell phones, not to mention our computers, airplanes and household appliances. Check out the Web site. www.GiobaiGichList.com: if you enter your income as $20.000 (U.S.), you will see you are in the top I 0 percent of income earners in the world. Maintain perspective. Focus on what you have, not what you
don't have. Count ) our blessmgs. Have an attitude of grat1 tude. You 'II be happier and healthier. You 'll be a more attractive pason. Choose to he happ) with what you ha\e while you pursue what you \\ant. The French have a wonderful sa) in g. "noblesse oblige ... that means with wealth. power. and prestige come responsibilities.
2. Develop Your Charac-ter.
Thousands of people were recentl) asked what Is most important to them:
What they have - posse~sions
What they do - achieve-ments
Who they are -character
Approximately 95 percent said that their character is most important. About five percent said that their achievements arc most important. Only a few individuals value their possessions more than their character and achievements.
When have you experienced your most significant character development? Virtually everyone says. during times of adversity. In order to effectively lead our li\es and organizations through adversity. we must develop these character qualities.
Courage is the quality of mind that enables you to encounter danger and difficulties with firmness and resolution. Associate with people who build your faith. not your fears. Limit your exposure to negative input.
Perseverance is the continued pursuit of any endeavor or e,nterprise. This character quality is demonstrated as you
continue to clunb your mountains. The entire \\ orld Is factng unprecedented challenges and opportunities. Don't quit nov.
Integrity is domg what you say what ) ou \\Ill do. Be honest with yourself and others. Build trust \\ ith those closest to you. Your relationships always matter most.
Patience ts uncomplammg endurance: c.tlml) and contentedly \\aiting for somethmg you hope for. 1 he lad.. of delayed gratificauon ts a major cause of our problems. It will also be a signi!Icant part ol the sol ution. Produce more than you consume. Live \\ ithm your means.
Humilit) Is freedom from pride and arrogance, a modest estimate of one·, O\\ n worth_ The most respected leaders are sef\ ant leaders. The most valued emplo) ces arc those who consistent!) sene others. Acknowledge )OUr limitations and learn to work. more effectively wtth others. We're all in this together. We need each other to succeed.
3. Live a Balanced Life of Meaning and Contribution.
Make a list of the five most important clements of your life - family relationships. vibrant health. personal faith, meaningful contributions at work. a satisfying hobb), a volunteer role. and financial stewardship. for example. NO\\, number these areas in order of importance. Put this list on a card and carry it in your wallet or purse. Each area of your life invites you to
make specific contributions that improve quality of life for yourself and others. Living a bal anced life means that you give your best in all areas. Work-life balance means that work intrudes on family as much as
continued on pa!:w 34
Ma) 2009 BUSI ESS JOUR~AL • PAGE 9
DUFF & PHELPS/INLAND EMPIRE BUSINESS JOURNAL STOCK CHART
THE GAINERS fop five toy percentage
Com pan' ~ ~ Point ~~ ~!HID!:~' i1llli: M2n1h Chanee
Provident Fin;uluallloldings In<: 6.RI 5.26 I '\5 29 5"1 Temecula Valle) Bancorp IrK 0.55 0.45 0.10 21 I', HOT Topic.. lnl 12.55 11.19 I 16 12.2'c Hansen Natural Corp 19.RR 16.00 UlR IO.X'c Outdoor Channt•l Holdmgs Inc 7.09 6.82 0.27 4.0%
ficker 4/27109 Close Price
American States Water Co AWR 34.6l) Basin Water Inc (L) BWTR 0.36 Channell Commercial Corp CHNL 0.08 CVB Financial Corp CVBF 5.96 Emrise Corp ERI 1.44 Hansen Natural Corp (H) HANS 39.R8 HOT Topic Inc (H) HOTT 12.55 K-Fed Bancorp KFED 7 75 National RV Holdings Inc NRVHQ 0.03 Outdoor Channel Holdings Inc OUTD 7 09 Physicians Formula Holdings Inc FACE 1.72 Provident Financial Holdings Inc PROV 6.81 Temecula Valley Bancorp Inc TMCV 0.55 Vineyard National Bancorp VNBC 0.14 Watson Pharmaceuticals Inc (H) WPI 30.94
"Laws were made to be brolcen" Christopher North, May, 1830
"Had laws not been, we never had been blam 'd; for not to know we sinn 'd is innocence"
Sir William Davenant 1606-1668
10681 Foothill Blvd., Suite 280 Rancho Cucamonga. CA 91730 Tel. (909) 980-0630 Fax. (909) 948-8674
THE LOSERS Top ftve. by percent,\ c
~2ll1Pilll) Current ~ £Qin! <"cChan~:~
Clost• .MQn.th ~ B.lslll Water Inc 0. )6 O.~R -0.'\2 59A <
National RV Holdings In( 0.0 \() 0.040 -0 010 -2'i.O " Vtn<:)ard '\auonal Bancorp 0.14 0.18 0.04 21.3'* Emm.: Corp 1.44 I 69 -0.2S -14 8 (' Ph)stctans Formula Holdmgs Inc 172 1.96 0.24 -12.2 0
3131/09 Open Price
36.)2
o.ss 0.08 6.6)
1.69 36.00 11.19 7.89 0.04 6.82 I 96 5 26 0.45 0.18
31.11
<'k( hg. 52 \\eek 52 \\cck Current PIF Exchange Month High I o" Ratio
4.5 42.00 27.00 22.2 '<YSE
-59.4 5.52 0.33 ;-.; :\1 'iASDAQ
0.0 1.78 om :-.; :\1 A\1EX
-10.1 20.00 'UI 9.0 :-:ASDAQ
-14.8 1.19 0.6S o\;\1 ~YSI-
10.8 40.64 20.52 )6.6 NASDAQ
12.2 1.1.87 4.60 26.5 NASDAQ
-I.R 11.98 6.1S 20.9 '\ASDAQ
-25.0 0.10 0.01 ~\1 A\1EX
4.0 l),ll 1.50 78.8 ~ASDAQ
-12.2 11.82 0.92 \i\1 NASDAQ
29.5 13 75 4.00 ">l\1 :-:ASDAQ
23.1 8.00 0.27 N\1 NASDAQ
-2U 6.24 0.05 N\1 A\IEX
-0.5 12.91 20.17 15.2 :\YSE
Duff & Phelps, LLC One of the nauon ·, kadtng mve,Iment banking and financtal advt,ory orgamtatlon'- All siOck data on this page t> prtn tdcd h) Duff & Phdp,, LLC I rom source' deemed reliable. -.;o recommendation is intended or unphcd. (1 I 0) 6X9-0070.
Five Most Active Stocks Watson Pharmaceuticals Inc
HOT Topic Inc
CVB Financial Corp
Hansen 1atural Corp
Basin Water Inc
D&P/IEBJ Total Volume Month
Advances
Declines
Unchanged
New Highs
New Lows
27.952.747
25.695.764
24.562,028
21.718.646
6.772.954
116.658,376
BUS!Nl:SS JOL R\i.\1 • PAGE 10 f'vLt) 2009
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'v1a\ 2009
Economic Rep ... v.ill he restrained hy the nnpact of the budget on state tunded institu-
. mr1mtcd from f!J; ? ·r·l · u !tons. 1c federal government's gro~th. in p:u1 prcpanng tor the 2010 census, should olfset losses ..tt I he stale k\l'l .md y teld some st.tte and federal gm crnmcnt gnm th (500). !\.1imng. uiilti), llll'theal de\ ICC and pharmaceuuc.tl t mns will add a fe\\ jObs (~()(}) ,ts thC) are 1111pat:ted b) feder,tl mf rast111l'ture, e1n ironment a I and medtc,tl .tgcndas. Hem ever, local gO\ ernments \\illlo-,e jobs as sales taxe~ are declmmg raptdly v.ith the reLesswn and the drop 111 home values (-1 ,000) "v1anagement and protesstonal firms will face s1gnit 1cant JOb loss wuh the slowdown in work for the constructiOn and logtslit:s sellors (-4.000).
2. Clean Work, Moderate Paying ($30,000-$40,000). Traditional white collar sectors will again be the strongest of the Inland Emptre's group, !hough in 2009. this will mean losing the fewest jobs: 1.100 or I I "f. The loss v.lll be 4.0<:t of the -82.600 JOb forecast. Gl\cn the Inland l:mpirc's population gro\\lh, health care is agam expected to be the strongest single sector in 2009, up 1,000 jobs. Local public and private K-12 schools v. ill lose -800 posiiions assuming the L.S. stimulus oflsets even higher losses. Traditional and suppl) chain manager-, plus engineering finns v. 111 lose -2.500 jobs and financial activities will drop -3,000 jobs as the economy ts hit b) the continued shrinkage 111 its residential real estate and logis tics sectors.
3. Blue Collar, Moderate Paying ($35,000-$42,000). The Inland Empire's modestly educated labor force and its competitive advantage for homes and large facilities have historically caused moderate pa) ing blue-collar firn1s to be its fastest gro~ mg sectors.
BUSI:"LSS JOl'R:-.!AL • PAGE II
llov.ever 111 2009, the~t· sectors w1ll agam he hammered, losmg -44.000 jobs ( -14Tc ), on top of a loss of ~4,000 JObs { -10.2( c J in 2008. [hey \Hll .lCCOUnl for :i1 )f c of the -~2.60{) job forec.tsl.
'.1anufactunng v.11l be h1t by the L.S . .1nd housmg downturns and lose I2,ll00 JObs Logt'>llcs w1ll be hu1t by the contmuing slowdown L,f unports through the pons ot Los \ngeles .tnd Long Beach and lose 'i,ROO positions. \\ llh foreclosures causmg ml;md home pnces to
drop (hack to 2001 lc' elsl plus v..tc.mctes so.trtng in the industnal (9 .'Y ") .tnd office (20.6'JZ) markets, cons1ruct1on actlvil) ~ 1ll shrmk another -25.400 jobs.
In particular, the Inland Empire needs federal policies to help ih blue collar set:tors, since the) hnng the hulk of money into ih cconomie base. Falling home pnces plus the lack of manufacturing and logistics demand have caused construction at:tivity to bring $8.6 hdllon fewer dollars into !l. To help filii hat hole, the area needs the federal stimulus to begin increasmg the dem,md for local manufactunng and mfrastructure construction It al~o needs a federal solut1on to the mortgage crisis so home prices can stabthzl' ,md begin nsing, short coin!! the t1mc until restdentl,tl con~truction firms again become profitable employers.
4. Lower Paying ($15,000-$25,000). Like most U.S. areas, the Inland Empire's largest sectors arc those paying low average incomes. In :?.008. they lost -17 ,!WO JObs ( -4Y'It ). In 2009. they arc expected to lose another -31 ,XOO jobs or 7 .7c!c. That will represent 185o/c of the Inland Empire's forecasted loss of -82.600 jobs. Here, the difficulty is that the loss ofjohs in sectors like construction. manufacturing, logistics or service sectors v.1th national clients means less income flowmg to the v.orkcrs m them. They. in tum, can no longer spend that mone) on local goods and sen ices causing sector'
like retailing to
2009 EDITORIAL SCHEDULE decline as v.ell. The -SR.6 billion loss in
EDITORIAL FOCUS SUPPLEMENTS LISTS construction alone -J~u-n~e==~~~~~~~~~~=---------~~~~~~~~~~~-----------=~~-=----------------------- thus caused these
• Fmanctal lnslllution< (1'1 Quarter. •09) • Health Care<'< Set'\ tee< • Hospllals secondal) sectors to • Tmvel and L.ctsurc • High Technolog) • Sa\lngs and l.o.tns • EmpiO)Il1Cnt Agcnctcs • Golf Resons • :\1otOrc)cle Dc.tlers lose another -$8.6 • Home Health Agcnues • Semor Livmg Cenlcn; • :\ledtcal Cltmcs .1 . . A • F.conmmc Dc\Ciopmcnl (S.m Bcrnardtno County) • What's Nc\\ tn llospual Ctrc b1 liOn in activity. s ,_. _______ _: __________ _:_ ______ _:_ _______________________ __; a result. retail trade
Jul) • Manulacluring • Dtstribuuon/I ulftllment
• Markeltng/Publtc Relations • Media Advertising
• Credit Umons • Event Plannmg • High Desert l:conom1c Development
• Casual Dmtng • Building Scrvtecs Dtrccwry • Cities ol II'\ me .md ~c"pon
• CPA Finns • Commercial Printers • Ad Agcncics/Publtc Relallons hnns • Largest Insurance Broken; • SBA Lenders • Staft Leasing Compamcs St'l'\ ing the I.E.
~ill lose -20,000 JObs in 2009 (-11.9%) after dropping -7.600 in 2008. Hotel. amusement
August and re~taurant sec-• Pcrsonai/Prolcsstonal Development • En' tronmcnlal • Largest Compames • Empioymcnt/Sel'\icc Agenctcs • E'pansion &. Rclocauons • Small Pack.tce Dclt\cr, Sci'\ lees tors will lose -6.400
I' 1 h & r· c· • Wom"n tn Commcrc1.tl Rc.tl I' slate ·Tenant lmpro' cmcnl C(,ntructot> • ,eat ·nne" enters ' j·obs after shrinking • Caterers • Who's Whom Bankmg • Credtt Umons -~--===-----------------=-------------------b) -2.500 in 20mt September
• Mortgage Bankmg • SBA Lcndmg • Independent l ivmg Centers
• Health Care & Set'\ tees • Largest Banks Employment agency • Atrpom ·Largest Hotcb jObs decline when • Golf Gutde to Southern California • Golf Cout>cs • Who's Whom Butldmg Dcwlopment other sectors shrink
'-------------------------.:._ _ _:_ _______________ 1 and will lose -4.000 October
• Lawyers/Accountants· Who's Who • Telccommuntcattons · Internet Services jobs. Other services • IIMO/PPO Enrollment Guide • Office Technology/Computers • Long Dtstancc/lnlcrconnccl hrnlS like hair salons and • Economic Devclopmcnl Temecula Valle) • International Trade • Copicrs/Fax/Busmt•ss Equipment
r---·_:F:in:a~n:c:ia~l~l~n':':il:u:ti:o~ns~(2:n:<~l~Q~u:a:n:c~r,_·:o':~~)--------·-H_o_l_id_a~)-P_•_'rt~y--P_Ia_n_n_in~g~----------------·-P_n_\_·._•t_c_A_'_ta_t_u_ln __________________ ~ gardeners will lose No, ember -I .400 jobs as people
• Retail Sab • Human Resources Gutdc • Commcrnal R.E. Dc\clopmcm ProJcU> wi II do such v. ork I d R I f • Exec uti\ e Gtlh • Commcrctal R.E. Brokers • n ustrial ea 'st.tle t h e m s c 1 v c s . • Commerctal R.L/Oiticc Parks • Bmldmg and Dc,cloprncnt • Fastest Gro"mg IL. Comp.tmcs
• 1:-::ducauonal Sci'\ tees Dtrectol') • ~e" Comrnumttes • \lortgagc Comp.mtcs Agriculture will con-• Title Companic·s
----------------------------------------------: tinue to consolidate. December
• Financial lnslltul!ons ( 1rd Quarter, '09) • Top Ten Southern Cahforn1a Resorts • Tcmpomry Placement Agcnctcs
• Health Care • Profc"ional Sci'\ tees DtreciOI')
• 20 I 0 '"Book ot Ltsts" • Busmess Brokerage f·irms
down -400 jobs. In a sign of the times. continued on page 37
BUS! CSS .IOLR:\AL • PAGE 12 M.l) 2009
Proposition ID: l'iot Completel) Worthless
Proposition I D is a constitutional ,tmendment that v.as placed on the ballot b) the Legislature Although it \\as inspired b) the budget crisis. it should not he 'IC\\t:d in the context of the other :--.1,1) I 9th ballot measures bcc.tusc ll
\\OUid he wpponahk even 1f California had a budget surplus.
Prop. I D amends PropositiOn 10 from 1998. '' hich \\as the poorl) -designed tobacco tax increase of 50 cents per pack. Prop. I 0 set aside about t\\O-thirds of the funds from that tax increase to the local First 5 Commissions in each ot the state's 598 counties. plus the State First 5 Commission. to be used on child de\ clopment programs. ~O~E ot the fund from this tobacco tax arc ... ubject to legislative appropnallon, and not a penn) has been made a\ ailable to deal "ith our budget cnsis.
Prop. I 0 created an unaccountable bureaucrac). run by political appointees, \\hO were free to spend billions of dollars \\ ithout lcgP.Jativc oversight. To the surprise ot almost no one, these people spent million~ of taxpa) ers · dollars to promote Rob Reiner's uni\ersal childcare initiall\C. ~o one v.ent to jail for that outrageou" incident, but it help" to illustrate the fact that Prop. I 0 tax c ... ha\ c been used as a slush fund that has been made a\ ailable for the whims of powerful people without any of the normal checks and balances that appl) to most state spendmg.
Unfortunately, Prop. I D does not repeal Prop. I 0 and it does not even 1mpact most of the n:venues from that tax. I D simply redirects a fracuon of the revenues from the tobacco
Commentary BY Bill Leonard. Member
State Board of Equali::.ation
taxes. for onl~ t1ve )Cars. to make those funds a>ailablc for appropriation b; the lcgi ... Jaturc. The legislature has indicated that the redirected funds \\ 11l he used tor children's health programs that \\OUid other\\ 1se be funded b) the Gerwral I·und. I D I units the re\ cnuc tr.lll,fer to 340 million trom the accu~ mulated surplus plus $26S miiIwn .mnuall) from the tob.teco taxe,, until the end ol the 20 I 1-14 fiscal ) car. It also con tams some ver) rnmor reforms. such as deleting the current 6% mandator) alllKation for mass medta commun1cat10ns from the State First 5 Commission\ annual budget
Prop. I D 1s a vcr) modest proposal and its passage ''ill do \er) little to allcvtate the budget crisis. Ho\\ C\ cr, II serves as an rmportant rcmmder that there arc numerous ways of soh ing Calilorn1a's budget crisis \\ ithout ratsmg taxes at all Our state has hundreds of separate boxes of money that have been declared "off limits'' to the legislature and unavailable to reduce the deficit. Before raising taxes, \\e need to blov. up those boxes and fully utiliZe the tax revenues that v.e alrcad) have on hand. I D 1' a bah) step in that directiOn.
I urge a YES vote on Prop. 10.
Proposition 1 E: Also Not Completely Worthless
Proposition IE was placed on the ballot by the Legislature to deal w1th the budget crisis. It is a statutory amendment to Proposition 63 from 2004, which \\as a JOhs-destroymg mcomc tax increase that raised the top rate to I 0. 1%, the highest tax rate among all the states. None of the funds raised by
Prop. 63 arc a\ .ulahk to the General Fund because that measure set as1de all of its revenue for ne\\ mental health programs.
Prop. IE docs not repeal Prop. 63. hut it doc' modif) 11 so that a third or less of the revenues can he made ,1\ .til,thlc to the Gencr,tll·und tor tv.o )Cars But th1s quarter of ,1 billion doll.trs in transferred funds is rcstnctcd to be spent on the Earl) and Penod1c Scrcenmg. Diagnosis, and Treatment Program. which is a General Fund \\clfarc program that pro vides a broad range of screenmg. diagnosis. and medical treatment. mcluding mental health services. to !\1edi-Cal recipients under 21. B) fundmg that fcderall) -mandated \\elfare
program \\ 1th revenues from Prop. 63. the Gm ern or und the legislators arc hopmg to reduce the General I·und deficit for at least two years v. ithout makmg any cuts m the progr.nn .
Like Prop. I D. Prop. I h 1s a \Cr) modest proposal that "111 do 'Cf) little to !lev tate the budget cnsts. I thmk 1t •s supponablc because 11 v. rll help our current budget cns1s rn very limited v. a)
I urge .t 't I.S \ ote on PropositiOn I E. but I do so without an) real enthusiasm because this measure docs not go far enough.
Proposition I I·: Waste of Space. Proposition IF was placed on the ballot h) the Legislature to help a couple of
C0/1(/IIIICc/ 011 pa!!,C 39
TOSHIBA BUSINESS SOLUTIONS
CGIHoma
Our newest color copier technology is well traveled.
In fact, he's been to over 22 of the 30 big league ballparks.
vtay 2009 BUSINESS JOLRNAL • PAGE I J
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\.1a~ 2009 BUSINESS JOURNAL • PAGE 15
-- --- --- -
MO'T]VATilON
From Fired ... to Fired Up: Six Positive Choices to Keep You Motivated During Your Job Search
We're in a recession and you 'rc out of a job. fhat's the bad news. l'he good ne\.\s, says author Jon Gordon. ts that b) making a le11 ke) deciswns )Ou'll not on!) make )OUr JOb search a thousand Innes more plcas.mt. )OU'll actual!) make it succe"ful.
I'he da) s follm1 mg those fateful \.\ords, "We have to let )OU go," arc dism.ll ones indeed. SonlL' morrungs. it's tough to even get out of bed. \s you scour the skltnp) class1ficds .md job boards, grim SLCnanos play tn ) our head on a repeatmg loop: \\ c 'II lo~c the house . \\t' 'll "t 1e to 110\l' in 11 ith my parents .I' ll never fmd 11 ork 111 tlus .:clmomy. I angled in dcsp.ur, vou ~.m bare!\ move, mttl h 1css 11101 e on. \re thmgs rc,lll: .ts hupcless .1s they seem·> you 11ondcr. \nd 1f they're not, ho11 can I cleo.~r ,m .JY the d .. rk clouds ,md sec the light on the other side'!
Jon Gordon has been 1vherc you arc nght 11011, and he has some good ney. s: the layoff you think is bad toda) will actually lead to great cwnts in the future with the right approach and action plan.
Gordon speaks from personal cxpenence. During the dot.com crash. he lost his own job. And that's when his journey of reinvent JOn began.
"I thought it was the worst event of my life." recalls Gordon. "I was two months away from being bankrupt. I had a mortgage. two kids. no insurance and very little savings. I was a paycheck away from losing it all. It sounds bad. It tell bad. Seen from one point of view, I suppose it was bad. But then, one day I decided that I wasn't going to let this challenge take me d0\1 n. And that's when I knev. I had to change what I was thinkmg and doing.
' I sa11 that 11 hat I \.\as v tellmg as so terrible didn't have to be that way,'' he adds. "It \.\as v.hat l chose to make of it. So I made some decisions that changed e\erythmg and led me to do the work I do noy. as a 11 riter, consultant and speaker I often joke that I vvent from hred to hrcd Lp. \1y l,tyoff led to my. life's mission and purpose. The moral of tn) story 1s that what ) ou think is .1 ternblc e\ ent can ,tctuall) be a good thmg. There 1s <1 Ill) th th,l! most people embart.. on a quest to lind thetr destm). But more often than not, !"trough dthcrsll) and chal· lcn!•es our dcstinv find" us. It 1s dunng these ttmc:-. that 1\ c ,\Sk lhe Important quest ons and mat..c dcc1s10ns that c hangc the em rse vf our life."
If depress \ll1 , anger, .md le<1r arc your mot1v ating fallors dur1ng )OUr la)off. )OU \1111 be m.tkmg a tough JOUftlC) even tougher for )OUrself and your famil). s,t)s Gordon Worse, you'll hinder your own progress. ;-.;egattve beliefs lead to negalive actions, like paralysis, bad choices. shutting out fnends and family. Fortunately. the opposite is also true: Pos111ve beliefs lead to posttivc act1ons.
"We really do create our own realities," notes Gordon. "I experienced it in my own life and I've seen in the lives of others. That's why if you find yourself out of a job, you must call a moratorium on negativityanger toward your former boss. jealousy toward employed friends and ex-coworkers. worry that you 'II never be able to replicate your former salal)-and start practicing positivity."
You may not find the positive energy swllch right away. he warns. But keep looking and you \\ill find it. He offers a fey. life-changing lips that can help )OU change your outlook and go
from fired to fired up: Jettison )Our anger. Allow
yourself to be angr), s.td, b1tter, upset for a fe~V days ,md then let it all go. Forg1ve the compan). Forg1ve )OUr employers. Release the bmcrne<;s Kmm that you can't create your future b) focusing on the past Gordon sa) s after he .,.. as laid off. he made a consciou' dectsion to forg1ve his compan; for letti~g hun go and for on!) g1v ing hun two 11 eeks ' 11 orth of se1 erance pay.
"I chose to thank them. not h.1te them," he recalls. '':\1,\Kiflg the dcuston to let that bitterness go helped me to thmk mo~e clear!: and h.tve mme energ) :o t,1ke pos1111 c au ion. RecePtly I spoke 11 tlh a gentleman who told me that he \\ 1shed he had m.1dc the same deciSIOn .tftct losutg Ius JOb. lie satd 11 took hun .t yc.1r to final!) mme on and th .. t his neg.tllve eneQ!V c.tused hun to 11 .Isle a lot of 1 aluable time,.
Sa) to yourself, "I have .t
dream." fhen start ~YOrkmg to achieve it. Havmg studied man) successful people, Gordon says he's found that they all can pmpomt the moment where they decided what they truly wanted to achieve in life. It's a practice that should be requ1red for all of us. After all. if you know what you truly want out of life. then you will do ~Vhatever it takes to make it happen. Obvious as this may sound, many people never take the lime to discover it. They live on autopilot. letting circumstances shape their days and months and years and decades.
"When I lost my job, I realized that though I Y.as initial!) sad to lose it I hadn't been truly happy." say' Gordon. "So. I took a moment and asked my self \1 hat I trul) \\ Jnted to do Y.lth m) life. 'What \\as I born to do?' I asked. 'Why .1m I
here?' ,\ fter a few da}., of thinking. the idea to open a fr<~nchtse restaurant. 11 hich \\ ould hopefull) allov. me time to v.nte. popped tn rn) he.1d. And off I went tov.ard achieving Ill)
dream." Choose to have faith m v.haL
you \\ant. rather than what you don't v.ant. I'r)' out this nddle · What do fear and faith have 111
common? The ans11er. r\ future thdl hasn't happened :yet. So wh) \\ ould you choose to pam! that future bleak nd empty ''hen ) ou could paint It vibrant and fulftlhng <1nd fun?
'Fear belteves 111 a ne!'ative future v.l11lc f,uth bclteves m a pos1t1v c future," ~.I) s Gordon "hen ,f )ou'rc not a "Ptntua: person, wh} \\ould yOU choose to beltc\C the 1\0rst IS go·nh to h tppen'> It just feels better to look to the posit I\ e f uturc "
St.trt ea~:h d:t) 11 ith "three questions." \\hen you get up each mornmg. <tsk yourself this one 4uestion. "\\hat .1re the three things I need to do tod.l) that .,.. ill help me find the job and create the success that I des1re?" Then, take action on those three things every day until you've achieved them. This 1s a great way to keep feedmg your positive energy.
"You may not get there in two days. a week. or even a month," he says. "But every day you 'II be one step closer to your goal. And. eventual!). you 11 ill get there. Or maybe you 'II find yourself somewhere even better."
Take on a "glass 92 percent full" approach to the recession. Toda) 's emplo) ment-related statistics can be hard to get out of your head Y.hen you're searching for a job. But unlike the pundits on TV who seem all too pleased to focus on the most negative number' mailable, ) ou can choose to focus on the !lip
contifll{('d on pa~e 34
Bl SI'\ESS JOL R:"!Al • PAGE 16
E\el) pohc;maker and h1s or her staff have tales to tell about the1r, \\ell. "mteresting" meetings. Like those businesspeople who start their pitch with. "You ne\er agree with me and alwa}s take mone) from the other side. I don't even know wh} I'm here. But do you think ;ou could vote for this legislation? What if I paid for your \Ole with a big campa1gn contribution?" With a few notable exceptions. that approach is like!; to get you shown to the door - and quick.
Or how about those entrepreneurs who are outraged to meet with a staff person instead of an elected official? They may say something like "I have to meet with JUst you? Isn't there someone more important I can talk to? I don't think you 'II be able to understand this complicated issue." Hmmm. that doesn't sound like a good way to make friends and influence people.
And then there are the large trade associations that literally back policymakers into a comer at public events, all the while shaking their fingers and saying things like "We demand an answer right now. After all, we pay your salary. You better do what we say." Again, while you may be thinking that, saying it is not always the best way to get opinion leaders on your side.
Needless to say, this is no way to get your policy interest heard on Capitol Hill. Yet businesses continue to believe that offering to buy votes, being rude to the staff and overwhelming an office with demands for answers works.
With a new administration, new Congress and. unfortunately, many of the same old problems, more people than ever are expected to reach out to their elected officials and staff people
How NOT to Advocate for Your Business By Stephanie Vance
to discuss polic) issues. If )Ou're mtcrested in making a difference, it's criticall) important to knO\\ what OTto sa) to elected officials and the1r staff Some of these tips rna; surpnse you'
Number 10: But I thought m] appointment was with the Senator. I don't want to meet With ' 'just staff."
Never, ever indicate that you are dtsappomted to be meeting with a staff person. On Capitol Hill. ha\ mg a good relationship with a staff person can make or break your cause.
Number 9: Here ·s some reading matenal for you - our 300-page annual report.
When meeting with a member of Congress or staff person, try to limit your leave behind materials to one or two pages. and include details on where th1s information can be located on the Web, if appropriate. Offering the information in a file folder with your organitatiOn \ name on the label will also help ensure that the materials are put in a file drawer, as opposed to the round file.
Number 8: How much of a campaign contribution did your boss get to vote against (or for) this bill?
Believe it or not, most staff has no idea who contributed to their boss' campaigns. Not only is this question insulting. but even if it were accurate, the staff pcr~on bn't likely to know.
Number 7: I assume you know all about HR 1234.
With thousands of bills being introduced during each
Congress. no stall person will be able to keep them all straight. Ah'a}s provide informatton on the bill title. number and general provisiOns when communicatmg with a CongressiOnal office.
Number 6: No, I don't have an appomtment, but I prom1se I'll only take 112 hour of your time.
Unless 1t's an emergency. or you are good friends with the elected official or staff person. try not to engage m the dreaded "stop-by." Most staff are happy to try to set up a meeting if you are relevant to the office (i.e., you are a constituent).
Number 5: No, I don ' t really need anything specific.
If you don 't ask for something - a b1ll co-sponsorship. a Congressional record statement, a meet111g 111 the d1stnct, whatever - some staff will wonder why you came by. Updates on your issue are fine. so long as they are accompanted by a request. That will ensure that someone in the office thmks about you and your issue for longer than five minutes.
Number 4: What you're telling me can't be right. I heard Jon Stewart of "The Daily Show" say otherwise.
Jon Stewart is hilartous. But the phrase "opening monologue" should be a big clue as to whether you should take his assertions with a grain of salt. Most staff. or members for that matter, won't lie to you. They know that lying will get them in big trouble. Sometimes. they may see things differently than you do, bui if they say a bill definitely is not going to be consid-
May 2009
ered on the tloor, or tl there 1s no such legislatwn. I'd heheve them. A perfect example is a petttion th,tt was lloatmg around the Intemet ahout a House Bill
umber 602P from a Congressman Schnell that would impose fees on use of email. There 1s no such th111g as either House hill 602P (that's not even a possible number), nor is there a Congressman Schnell.
Number 3: We have 10 (or more) people in our group.
Congressional offices are tiny. If you have more than five people 111 your group. you'll be stand111g out in the hallway. Plus. ha\ 111g so man) people talking at once can dilute the impact of your message. Try to hmit your group to no more than tive.
Number 2: What do you mean we have to stand in the hall ?
See number 3. A request to meet in the hallway is simply an 111dication of space limitations. Nothing else.
Number 1: No, I don't represent anyone from your district. I JUSt thought you'd be interested in what I have to say.
Members are elected to represent the1r constituents. Period. If you are not the1r constituent, you are not relevant to them. Some members do rise to higher positions. but that JUSt means they represent the 111terest of other members. not the entire natton. Your time is always best spent working with your own elected official and turning them into an advocate for your cause.
Find out more at Wlnuuh·ocacyguru.com.
Hot dog! PET A's hypocritical Bv Rran /v/artine::.
Writer.for the Unil·ersity o.fCa/i.fomia, Ri\·er.,ide, "Hi~hlander" You remember PI~ I \ nght')
People lor the bthKal I reatment of Amm,Jis? \\hat 1 f I told ) ou that PE lA, the org,mll.lllon that pia) s Superm.m to rmstre.lled anunJls. kdl~ the anlPl,tl~ 1t S\\Ore to p otell 1 \\ell 111 \ Jr.;.rllJ. tlldt '" xactl) "h t
th~:) '"" dolllf II' 200~. PET \ found hol'le"
lor seh'n of tts pets th<1t the\ took 111 I I e e~t th~ 2 216 other luck' pets th t \\ c re t.lken 111 \\ae k1lled. I h.1t1s JU" tre ttp of •!u~ \ef\ "one Ll•lllmg 1cc berg.
S mcc 19lJR, PI TA ll.ls ~.-ho'l''l to t,n, the II\ es ol 0H'r 2J.()l)() lptabJe C,lls, ktttLnS dogs .t'ld pupr.1es, r.tth r th 1 \\ ork 111 h trd to fmd th.:~e
desen n ' peh <1 ltom.: I h,ll IS
:-15 percen.' R5 1Jer~ent ol t'lc pch th,tt PI [\ h s t ken 111
smce 1998 h<i\e been murdered Th1s 1s the same org.mJz.t
twn that .tttacks people for eJt mg meat, fiSh and d11Cken. the same organ11 lion tl•.tt goc-, .titer cclehntte~ for v.canng ft~r. and 1t is the ... ame org.m L.thon that goe' alter the f,tst lood cham Burger King and dubh1ng it " \1urder Kmg."
PE'T A e\ en has ih O\\ n slaughterhouse where t11l!) kill the animals. PETA should not even bl.! aiiO\\Cd to h,l\e a slaughterhouse: I could ha\ e sv.om it was in the1r contract. and 1f not. then It should be.
So wh} docs such an ammal lo\ mg organitation kill ammals? One must douht that It
has anything to do with hatmg animals, because the) probabl) hate homosapiens more than the) do animals. The on!) reason one can thmk of is financial. unless we consider the real reason being that the) arl.! crat}. but saying that could offend some people.
It 1s more cost effective for PETA to kill pets than to spend time. mone) and precious
resources on I mdmg these peh a
good home. But It's not hke the) do not h:t\ c the mone) to help these an1m.tb. P[~T\ oper-
ates on a mere$ ~2 b1'llon annual budget.
PE I \ would rather use th,ll money to ath ertrse and ndiculc
people for eatmg meat, rather than usmg .1 sm,lll port1on 0f It to put the creatures they're tr:y
conrinued on paJ;£ ?4
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BUSI'>;ESS JOUR:-.; \l • PAGE IS
It has been almost a decade since I first vv rotc about the amazing mustc machine that Appk had tntroduccd. It had onl) a hard drive to hold the music. ~o turntables. 'o tape deck. And with four gigs of storage it held almost I 000 songs.
I was stunned. Even the little ear buds that came vv ith it sounded great. In ) ears since. I hav c upgraded to Bose QuitcComfort 2 cans and v. rittcn an) number of stories on the fun that the various generation., and models have prov idcd me.
Now Apple has gone back to the basics. The iPod Shuffle. a quirky dcv ice in the line of succession, has come into it.. ov. n. It is novv smaller than ever. smaller even than a tlashsttck. It holds as much music as that original iPod from '01. Its capacit) is novv large enough to allovv varying pia) lists and it has a nev. feature called VoiceOvcr. vv hich tells you the name of the sung and artist. That fellov. inside the Shuffle can say an)thing from "Duane Edd), his Twang) Guitar. and the Rebels" to Arthur Fiedler and the Boston Pops Orchestra.
If it wcren 't for the car buds. people would think you had a lapel pin on. It clips to whatever you arc wearing, even a ball cap. The volume control is on the right side wire and it puts out the same frequency as any other iPod in the family.
Since there is no screen for messages, the VoiceOver function even tells you when the battery is low. On top of
COMPUTER
The Itsy Bitsy, Teeny Weenie iPod By J. Allm Leinberger
vv htch. the YO function that I discov crcd something speaks 14 languages. tnclud- that is not normally heard. ing Mandarin Chinese, Ambiance! The studio Turkish and Portuguese. I sounds. The sltdc of fingers guess it's smarter than I am along the guitar strings. The
Ltke its bigger brothers, it singer inhaling . The mere gets its music from )OUr presences of people standtng iTunes program in ;our com- ncar the mtkes. It's all there Ill puter. That bctng said. )es. it the recordings but we normal-is both MAC and PC compati- ly miss those
blc. And. in keeping;; .............. -... ~ sounds w t h ~ bccau .. e
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iPod Shuffle
C), the nev. iPod shuffle is em ironmcntall) sound being made of recyclable aluminum. It is also PVC free, and comes tn smaller more compact packaging.
So hov. docs it sound'? Because of the special ear bud plug required for the volume and YO control. the new iPod Shuffle does not accommodate the Bose headset I mentioned, but the ear buds arc remarkable. Personally. I· d prefe1 a little better base response. but such things are subjective. It all sounds clean.
In my youth, I had a set of headphones. which I would set up through my stereo in order to listen to vinyl records at night when my folks thought I was asleep. In doing
courte.l) of Apple
blocked out by whatever ts
betv.een the speakers and our ears.
Yes. the tin) little tPod Shuffle carncs that ambiance. I even loaded a couple of tracks I had listened to back tn the carl) sixties. The sounds were still there. hidden novv instde that dcv ice as small as an AA batter).
If the shuffle got an) smaller, It v.ould be little more than a bump at the end of the car bud wire. As it is. those ear buds take up more room than the device itself'.
There can be no doubt that the iPod. and other related MP3 players have revolutionized the music industr) . Back in the 20th century vvc bought disks and tapes and other things that could wear out,
crack and di~tort. The; were shipped Ill boxc~ and vve had to protect them from heat and sunlight. The l.tpes could Jam and tear.
Toda) v\e don't bu) records. We download dtgital content. There is. effectively, no inventory. No orders get shipped. No boxes get stored. I have recordmgs from the iTuncs librar). but nothing has left Cupertino. Apple has no need to replace its stock.
The same holds true for video. TV shows and movies come dov. n the I me and get stored on our hard dnv es. It docsn 't matter if you v. ant ''Citizen Kane" or "\mmal House." Load it tnto your tPhone or video tPod. Save it tn )Our TiVo rime shift to your hearts content. Watch '"24" at 2 a.m., if )OU want. The netv,orks and r.tdio stations no longer tell ;ou what to watch or Its ten to and when. You and I novv make up our ov\ n programmtng.
In tact. if you arc tired of watting for iTuncs to come to terms v. ith the Bc.ltlcs tn order to get thetr music mto your device. run down to the librar) and check out "'Sgt. Pepper" or the White Album on CD. Load it in.
If you can v. a it, rumor has tt that the enttre Beatie catalog will become avatlable for dov\ nload sometime in the fall. It will probably take up more than the four gtgs of the Shuffle. But b) then the Shuffle may be smaller and hold more music. The world's smallest music player vvill probably just get smaller.
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The Drucker Institute Announces Call for Applications for $100,000 Peter F.
1 he Drucker Instllute .11
Claremont Cmtdu.llc lm' eN I) ha<> announcl.'d a ... til for, pphc 1
llons for the 2009 Pl.'ter F Druckl.'r \\\ ard for on profit Innmatton
The fir 1 pla.:e pnze ts 100.000 That\, up from the ~'i.000 a\\anlcd 111 prC\IOUS
)e.tr • thanks to a generou~ gmlll !rom The Coca Cola
oundallon. The econd-pl.:1..e a\\ard ts 7.500 . .md the thtrdplace pnze 1 .'i.OOO.
J"he a\\ ard apphcallOn IS
nO\\ available on the Drucker Institute (\\"". Druckalllstllu te.com ). The ubmisston deadline b July I. <11 )OU have quesllon about the apphcallon or a\\ard proce '· please cont.tct ,1\\ ard@drud;cnn tllute corn!.
Adrnmlsll'rcd annuall) smcc 1991, the Drucker Award is granted to a social- ector orgamzation that demon trates Drucker's defimtion of tnno' utlon-<:hangc that crcutes a ne\\ dtmension of performance. In addillon, the JUdges look for programs that arc h1ghly eftccthc and that ha\ e made a d1tTerencc in the live of the people the> SCf\e.
"Peter told us that the purpo e of th1s pnze 1 to find the mnovators, "hether small or large; to celebrate the1r example; and to inspire others," said R1ck Wartzrnan. dtrector of the Drucker ln titute. "This 1 especmlly tmportalll th1s year as our flaggmg economy has left man) nonprofit trugghng financiall) while the needs that the) 're tl)'mg to meet are greater than ever
The \\mners of th1s year's compclltton "til be recogmzcd at a gala dmner m Los Angeles lat ·r th1 fall. preceded by a one d.ty conference on mnovatton 111
th ocml e tor. Both ol the e e\ ents ha\ c been d~.: t nated
f11c1al t.:ll\ 111 )I th Drucker c~ntenmal \\hJCh marks Pet r Dru k r I O!Jth bJrthd.1\' F-morc on th ~.: ntcnnml pleas~:
Drucker Award for Nonprofit Innovation
' 1 11 \\ \\ '' drucker I 00 -.om) \Vtdel) con<>tdcrcd the lather
of modern m,m gement, Drucker not onl) c.on ultcd lor maJor c.orporallons. he ad\ Jscd the G1rl couts of the l th~.:
Red Cro thl: Sah auon Aml) .mel counties other soc.t, I I.'Ctor org.tm7allons He called the non
profit " \menca·~ most dtstmc II\ C 111Sil!Uil )J1
1 he 200 llr~t p!.Kl: Drucker \\Jrd v. mner. sel·c.ted from
more th.m 'iOO nonproflls th.ll appltcd for the \htrd. '' s Kt~.kStart lntemallon.tl. J S .. n Fr.mc1s-.o ba eel KtckSt.trt ftght
org.mll.ttlon pm crty 111
A Inca h) c.re.ttm • md e' hn • s1mple 10ols th ll hdp poor cntrl prencurs mc.r~a<>e thur mtom Among Its mno\.111011'> IS the \1onevM.tker 1m • tton pump \\ luch lim" sm.t I ~c.tlc •rov. ers to prodlll.:c lu h ' lu crops > .:.tr-round and m_ ke the tmnst
c ollllllllc d on tm~;c 39
Free Medical Care
for Children .~"
Brea Family
A no-cost screenmg clime will be reid to tdenL.tt_fy_c_h-11-d-re-n- rn_y_o_u_r_a_r_e_a_w_h_o_c_ar_b_e_n_e_fl ..... t trol""
the exoer orthopaed c and bu•n care prov1ded at Shnners Hosplta s
Jf yot.. know of any cht dren urder 18 who have problems of the bones ,o1nts o• muscles proo ems assoctated wrth hea'ea burns, bnng them to the free c. "''IC fo· an evaluation to +1nd out ,: they are ehg1ble for free, expert med1cal treatment
All care provided at Shriners Hospitals is absolutely free of charge.
Shnners Hospitals treat such problems as·
• ScoliOSIS
• Neuromuscular d1sorders
• Hand and back problems
• Leg length d1screpanc1es
• Rickets
• Congenrtal hip proolems
• Juvenrle rheumatoid arthritts
• OrthopaediC problems associated w1th cerebral palsy
For Information Call: Terry Conahan (714) 839-3292 Brea Family Resource Cheryl Cooley (714) 990·7159 Spanish: Bonnie Weiss (714) 893-4315
PRE-ADMISSION CLINIC Saturday, May 9 , 2009
9AM- 12 Noon Brea Family Resource Center
695 Madison Way 92821
\1av 2009
BLSI'\ISS JOUR'\\L • P\GE 22
Vicenti, Lloyd & Stutzman, leading San Gabriel Valley/Inland Empire
Certified Public Accounting firm, names Tina Henton Partner
CPA and SeniOr Manager Tina Henton 1\ Ill become the newest partner at V1centi. Lloyd & Stullman (VLS). a 56-)earold mid-siLe cerllf1ed public accountmg and husmess consulting firn1 headquartered in Glendora and a leading accounting firm sen mg clients throughout the California area.
The mme hnngs the total number of partners at VLS to nine. Her appointment will become official on Jul; I. "Tina joined VLS nearly I 0 years ago essentiall) begmning her second career. bnnging to the table another 12 )Cars of experience v.orking at a 1aricty of leveb with major retail outlets up to the positions of assistant manager and manager." said Carl Po'n. managing partner of VLS. "We are branching out. trymg to do some different things," she said. "While some areas may be slowing somewhat due to the demands of business, there are other areas in the firm that are increasing."
As an example, she said there have been more requests for support than usual from the firm's fraud investigation team. She joined VLS in 1999 and was promoted to senior manager in 2006.
Cahforn1a Association of School Busmess Ofltcials. the American Institute of Certified Public ,'..._countants, and the California Soc1et) of Certified Public Accountants.
Temecula Bank ... conl/11/l('c/ from pr.:. 2 Troubled Assets Relief Program. SharcholdL'rs had until Dec. 31 to approve a preferred stocl.. Issuance so the compan; could participate in the hailout. but as of reb. 13. the company still hadn't rece1vcd approvaL SEC documents show.
\htv :?.OOlJ
··we h;l\e eng.tged Sllfel Nicolaus to assist us in exploring cap11.1l alternatives," Ch1ef E:-.ecutivl' Officer I rani.. Bas1rico sa1d 111 a n.:cent stateml.'nl. ··we arc v.orkin!' closcl) with them to determine the fe,lsibiluy. structunng <~nd pot~.:n
ual terms for Investment inquiries that v.e have received to date, should thes~.: opportunities progr~.:ss . "
1 I
\1a) :?.OOlJ
Pacific Power ... cont•nuc 1 from pg 2
en1 ironment .md demonstrat ing its commitment to the planet b) using solar energ)" sa) s GIna Hen g. general manager at Mitsub1shi Electric Photo\ oltaic Dh is10n.
Kell) McMahon, director of sales for Pac1f1c Power
M.1nagement s;ud "There arc man) comp.1111es I ike Sierra \lun11num throughout the \late that v. Ill soon be required to lm~er thei1 carbon emissions due to California's AH32. Sol,tr pov.cr is the ansv~er to this issue and Paufic Pov.cr Management is currently v. ork1ng along v. 1th SCE to assist other Southern California companies to
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Wolfgang Puck Chef and R~sluttr.ttt'llr
View Wolfgong's complete story at cnb.com/thewoyup. For o relotionshtp you con trust, call (866} 792-8316.
achieve this goal." With energ) costs sky
rocketmg, the solar instaliJtion v. Ill help S1erra Aluminum rcduLc their LOsts for the pnmar) manufactur ing and extrusiOn facility. When the plant 1s not opera! ing, the solar system v. Ill feed electrical power hack into SCE's clectncal gnd. PPM simplifies the entire
CITY NATIONAL BANK lf The way up ij.
Bl SI\ESS JOUR:\Al • PAGE 23
process of buy1ng solar pov.er v. ith a long-term Pov. er Purchase Agreement and comprehensive project and facility management The host customer can huy pov. er at a lov.cr rate than from their utility company, have immediate savmgs. and the ability to eventually ov.n the system v\ Jth no up front cost.
"Our abilit) to f1nance these solar pov.cr plants enables us to build a -,tead) pipeline of successful proJects throughout California. This solidifies our commitment to provide clean energ) for man) years and to contin uall) build '>trong relallon... hips with our host customers." said Mark Fr~.:derick. managing partner for Pacific Pov.er Management. PPM has recent!) completed over 3.6 MW v. 1th1n their Power Purchase Agreement program. B) summer of 2009, PPM v. Ill hJve ncar!) 6 ~W of completed solar pov.er plants within their PPA portfolio. Th1s will bring PPM's total installed base to over IIMW.
Mit.1uhi.1hi Electric is one of the world's lar~e.lt manufacturen and pr01 ider.\ of solar power technology, includin~ P~' cel/.1. module.\ and im·erten. The company's eco-friendly photm·oltaic \\'.Hems are used throu~hout the world to hring clean, reliable en ere: I' to residence.\. bll.lllle.l.l, power ~eneration
plant.\, .1clwoll. fac 10ne.1 and area.\ li ithout acce.1s to elcctricit\', a\ ~t·e/1 as other appl1 cation.' .111ch a.1 hi r.:hway ancl 1tadium li~htin~. In the United States, 'vtit.1uhi1hi Elcctnc photm·o/taic pand1 are marketed hv- \1it.1uhi1hi l;/cctric & £/cctrollln USA. Inc .. ancl wid on/\' throur.:h authon:.ecl cfl.,tnbutor.l ancl 1/l.l/al/en. For more 111forma twn ~ 1111 H ww.mit.lllhl,\htele<fn< wlar.con or call -14.220.2500.
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\la) 200<)
Inland Empire ... collftnucd }romp~ 3
oth.:r stat.:s
husmcss T<1xcs - mcludmg ~.tics, mcomc and corporate arc extremely high m c:ompanson to
1 he st,ttc could great!) hcl'.:fit from <1 tktatkd cost LVI'lpJnson .mal) sts outllnin,l' hO\\ th~.:) st.td, up .tgamst the comp.:lltwn l"h.! case for reloc,ltwn .md rc~ultmg cost SJ\ mps 1~ ~trong, ,md leg slators 111 S.tcr,unento m.t) he shoch·d to lc.trn ho\\ thctr .,t.tte LOlll
pare' to other \\'estern st.ttes. [•nergy COSh .md Utility r,ltCs a•e abo a btg (.0llCCnJ JlllOIIf'
hustncsscs parttcularl) for m.tnul<~cturers v. ho .1rc large users. Callfornta h,ts the se\enth htghest cnerg) rates 111 the natton, accordmg to the SBI·. Councrl's 2009 l·ncrg) Cost lndc:-.. Furthermore, tl the fcder,ll gO\ crnm.:nt's proposed .::ap and trade legislatiOn passes, II could he dc\ltstaung for Cailforma's bust ncsscs \\ tth a potent tal increase m utllit) rates ol ncarl) I~ pcr.:ent :\1carw.htl.:, other st.llcs tout lov. uttlll) rates as another sell ing point for relocation, offenng companies ,m opportunity to cut utility costs by up to 50 percent.
2. Keep \\ Orkers' compensation in check. Out-of-control workers' compensation rates have devastated
California businesses. Sk) rocketing costs drive directly to an employer's bottom line and make It mcreasingly dtfficult lor them to compete.
Aggressi\e fraud monitoring and diligence h:r the state legislature arc the best defenses. Persuasive doctor and lawyer lobbyists must be kept .tt bay m order for meaningful reform to take hold. Recruiters will contmue to prey on California businesses until the workers' compensation s:rstem demonstrates a sustained solutiOn.
3. Place prioritJ and value on small business. Caltforma must make the state's business Llimatc conducive to
growth and success. It should pay attention to tho: 3 4 million companies v. ho make up nearly 90 percent of Its economy rather than simply focus on Blue Chip companies v.hosc brands dominate in the global marketplace. The fact is that small husm.:ss is the backbone of the economy
Economic do:\ clopmcnt organizations must pay more attention to m.:.:ting their needs and support them to stay happy, healthy and home.
Based on the state's passev.: role tn nurturing Its ov. n. tho: Inland Empire's business community and economic development organtlations nc.:d to de\ clop a strategy to keep their companies. They should he in communication v. ith local companies, .:specially those who arc highly vulnerable. such as footloose companies v. ho aren't location dependent. Economic development organilat ions should make it knov. n that they arc v. illmg to help soi\C companies· husin.:ss problems. If an outside r.:cruitcr engages\\ ith a company, there ought to be an open mvitatton from .:conomtc development organizatiOns to v. ork tog.:thcr, ulumatcl) v. orking to convmce tho: company to stay
If a company does d.:cide to lea\<:, cconomtL dc\clopmcnt organ11ations should not .JUSt 'top there The) should sp.:nd timL' talking to compames that have left to lmd out \\hat drmc them .may \ 1uch like a .JOb ex 11 intcn 1cv., loss rc\ i.:v. s c.m h.: helpful
in pre\ cntmg companies from lea\ mg.
4. Famil) ' a lues and lifest) le \\ cigh in. I am1ly 1mpac1'> and other qu.tltty of hie factors contmue to
\\eigh hea' tly on husmcsses scd;ing to attr,Kt and retam talented L'lllployccs \ \ orkcrs arc nngmr up ( ,mrtmu•d on par;e J I
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TRIT()N Communications. Inc.
set\ ICC te•cx:ommwu 11ons ... ompany Orig naJiv formed n IQ~I and lncorpor ed on :\ug 1 12th \\e bcpn as ontrxtor prov n 1 14li:Uton leO' Of Rolm ( tfomL&. I 198<i fntoo
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Bl :\ld\ 2009
INLAND EMPIRE People and Events
H~qJt_y·-~.~~~-p_s __ ~--~ Con gratulation s! Gordon Moller was
sworn in as n1ayor of Rancho M irage. It will b e Gordon Moller 's first time serving as mayor. The Healthy Family Foundation held its annual
Chairman's Circle Wine Tasting and Cellar Tour Fundraiser, hosted by founding Chairman and Board President Bill Powers and his wife, Anita.
The Healthy Family Foundation, based in Palm Desert, is dedicated to pre-
venting child LpoJOHUN F.NKf:NDN£.ADYTMFIMOORNIAl abuse and neglect in the Coachella Valley.
For m ore information ab out the mayor or about the R ancho Mirage's ch amber, v is it ~·w.ci.rancho
mirage.ca .us or call (760) 324-4511 .
Formoreinfor- ~----------------------------------~ mation about this foundation and more, visit www.jfkfoundation.org or call (760) 776-1600.
!?d 0Jj,mud l I
_j
Senior Inspiration Awards
Charity golf tournament brings in $4,000 to Wheels for Kids. Proceeds will go toward holding the third annual Wheels for Kids of the Desert Youth Festival, which was held on Aprill8.
For more information about Wheels for Kids of the Desert visit ·www.wheels4kidsofthedesert.com.
n'!~·~cw•~ wiD bring care closer. One of Eisenhower tC,enlte:r's most expansive projects is coming to La
-c:DJIIu·w.,:r George and Julia Argyros Health built on Washington Street in La Quinta.
IOI'Jnaoon on Eisenhower Medical Center, IIID&.m"K or call (760) 834-3796.
Seniors honored by official's office for volun teer work. Twelve senior citizens from across the Coachella Valley will be recognized this month for their volunteer work and community service at the 17th Annual Senior In s piration Awards.
This year's awards luncheon was presente d by Riverside County Supervisor Roy Wilson's office. Each recipient was chosen by his or her respective city to receive recognition.
Listed are the 17th annual Senior Inspiration Award recipients:
Cy Breen - Cathedral City Raquel Medina - Coachella Maureen Williams - Desert Hot Springs Elizabeth Luce - Indian Wells Arthur Preciado- Indio Mildred Donley- La Quinta Lee Simmons - Palm Desert Hal Ball - Palm Springs Marcus and Dolores Lewis - Rancho Mirage Vera Ballen - Riverside County (Sky Valley) Norm Cady- Ri"erside County (Vista Santa Rosa)
For more information about this event or upcoming events visit www.coachellachamber.com or call (760) 398-8089.
~1a) 2009 BLSINESS JOllRNAL • PAGE 27
Employment Services/ Agencies C'OIIIillll<'cl }im11 f'll~<'. I -I Nan~t'll by ,\ '11m her of Offin'' in the Inland f:'mpire
(.·omp.ln\ ~amr ()ffi<"' l.f ~ hl()lu.Hl'S f. F .. 'ur '-.('archesr)l'flf ·\•g. ( •ndidat< Stnlcts lop Local • u-cutiH \ddn-s.' Compan~"'idt· },rllf. Rl'<'ruittf"!!l Sl'ar«:h \rt'a Salar) R;~ngt' IiUe Cit), St~te, /ip \r. hl<ih. l.f I) pe of "it>arth • t'(." l'honeill\
t.-\1•il ~ddms
\ twnt. Rl'crUJil'r-"~ I.t .. \~enc.' I . zoo ~0000 ~uo frn Arch ~laurJCc R. M e)tn ! 0. IS E. Stat ~t I 000 ' It bnal \fan r
Rcdlan c ... 1>21" 1'1~6 (ont nge'ln (9()lj '15 20~'1792-4194 maunc..: :::m'Odlands. n:
01) mpk St•ffing Sen ice' l()() V.ND V; < T mporary \lichad J. Lamp 21. 131 E Concours St 7100 ~ S B Kov ( nt) Pennancnt Presodent
tl1Uano. C \ 9 764 1981 Staffong 909) 98~ '1R9,<JJ 0279
Rt..~umc Recnaiterc; I 4 ~0- 100 $40,JOO 10,000 Direct llore Chalana Potts 22. '910S \rdubald A>e () 6 .l Or n e (' unty . 00
Ontaro, ('A 9 6 l'Xl6 lo An •ele (9~ I l 1(>4. ~477 8 OJ 85' 6().17 c lar. pott! ' re umera.ru t rs com
RiH~:f"'tdt.• Pcrsonn£'1 Sen1c~~ In(' 5 \\ND Sl5,000 7' ooo f ull/l'an tim fempora') , su ... n \1otchtllf/..,lma Beard 23. 1590 C ntral '' Ste .!f)() 5 lnl.m~ F.mp1re hmplo)e• Pa1c •\c 1untmg/Officc Suppon. Founders
K"ersode, \•\ 91 506 '178 Doce t lhre '151 788 790Cf788· 67~
Spherion I ) 'II '
\ane by Skoll J ul. Semcc A -tmzm bon ~t<phame \titchel :!4. lr,02 Inland rmpuc JlJ,J Stc AIIC 900 1 Lt • d tnl llnn Manag r
Onuo (A 91764 964 01! Suppon 909 94 • 1600m I 19
lltimule Staffin~ Son ice I ~ na Loght lndu tr Pamela Piruclas 25. !633 lnl.ll!d l-Inpore Blvd oXl 4 AlliE.. Clem:<! I v. areoou.o;e Semce \tanager
Ontano, C \ ~ 1764 199~ Emnl yer Pnd Temp. r II, Dlfet:t lhre (909) 466-6()<)<} 481 20 ll nland(alulumat staffong com
'V.I
Introduc t ion: The "Out to EatN telev1sior- show celebrates the enjoyment of dintng out with famtly and fnends at local eatenes
that possess character and o sense of community. Each segment includes: vibrant and colorful plate presentot ons. fast paced food p•eporat•on-os well as scenic views of the communities we v1sit to 1 ustrote the 1 festyle, and entice v ewers to take part as we learn where the food 1s grown, bought and 1inolly prepared The topics explored each weeK are very relevant too 'orge v1ewing demographic-that IS only 1ncreos1ng as more people become aware of and att•acted to healthy, local c .... •stne. The show wll appeal to v1ewers who ore look1ng for great food tl)at IS "expe"'~Sive and con be found at +he local "hole 1n the wa' ·restaurants Not only ore v1ewers Introduced to the food. bu+ also to the people who prepare 1t. the owners. cooks and chefs who share their stones and personoht1es
About the Host: Cliff Young (a k.o The Min1ster of Cul1nary Awareness") has over 32 years o" expenence 1n the restaurant
industry stor+ing as o dishwasher and mov1ng up to des1grllng and building his own award w1nn1ng restaurants He 1s o member of the Assoc1ohon of Food Jour"ohsts and wr1tes for many food and beverage publicot1ons When he's not working on his weekly "OUT TO EAT" rod o program. you might find h1m judg'ng a food competit1on. lecturing at cu11nary 'iChools, or traveling the globe in search of the fines+ food and dr nK. He bnngs fresh, QUirky and intrigutng insigh1s into the world of food. beverages travel and entertotnment.
Out to Eat" KYCR PBS TV n,ow roac nes over 5 million households n Los Angeles Orange County Riverside and Son Ber
nardlno Counttes plus +he Palm Springs Desert resorts. and Including Direct TV and D1sh Network viewers These
VIewers are affluent Influential. h ghly educa ted wei traveled. Intellectually cuneus people who have a
chotce of more than 100 channels Vet th s va uable (Channel 24, PBS) demographtc g roup remains 1ntense1y loyal to KVCR PBS rv. and It is our ntent1on to make them loyal v ewers
Thursdays at 7:30pm of OutToEatl"
on KVCRTV
Sundays at l2:00pm For more lnformat on about Out to t:ot" and how to become o part of the team I
Con to t a ff Young call (909) 801 2113 ore ma ll a t outtoeat gma l c om
or vtsit wwwOUTTOEAT N
ay 2009
f locaiAdUnk The easiest and most affordable way to advert1 e on '1e
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TraJ1110nal prmt adlcrttsmg rs bc~.;omm~ less eflecti1e e,tch year Alre,tdy "4rc of people ha\c trad~.;d tn thctr old >ellou l'a~c 1 and o;oJcly se,trch onlmc. and thrs num bcr "gro11 mg d.til) . The cost to pnnt and ph) ~teal!) send mdtlers 1s increasmg faster than the return on til\ estmcnt. :'l.:c\\ spa per readership is raptdly decltnmg while the cost to place a classtfied has remained ~lead).
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alre.tdy searchin!! online. LocaiAdLink can help make ) our bus mess stand out. Local cahlc and radio arc also changing-\\ ith the arrival of TIVO, people arc skipping commercials more than ever and no\\ with satellite radio such as XM and Sirius, local programming ts becoming harder and harder to find. Reaching ne\\ customers in your local area is vital to your continued success and LocaiAdLink can help.
The revolutionary part of LocaiAdLink is that \\C take your husincss listing and push II out onto the Web. What does this mean for you? Well. we're not JUst sitting hack and waiting for people to visit LocaiAdLink, we arc pro-active!) pushing your listing out through our partner Websitcs. Your listing can be seen on some of the most popular Websites. search engines. and social nctworh in America. Some of these include Google. Yahoo. MSN, AOL. Ask.com, Earthlink, YouTubc, GMAIL, About.com, Napster, PGA.com. Redbook, Hollywood.com. Monster.com. MySpace, Linkcdln, Fricndster. Bebo, lli5, Orkut, MiGente and BOOMj. But the best part is by using our geo-targeting software. your ad is only shown 10
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Mav 2009 BUSI 'ESS JOURNAL • PAGE 29
Environmental Companies Serving the Inland Empire continuC'd from page. /0 '-"'''" ""'"'"~"""''"
(om p.m.' "\11nu:
.\ddrt''' Cit)r'Stlltl·
lhlhngs ()rnllhun\) Rt>gumal Hreak.du\\ n
ltXI7 '( or$ 1 milliun,) ) r. J-nunded
lll·udquartus 'n. J- mplu.) l'es
Spt"Cialties ("litnldc Jc,p I ocal t \t"C
I Jilt•
Phnnt tax f • \1.1il Add""''
Lt·i~tun Con,uh111g 17. 177~t ( ow.m ~~ 110
1tvll1\: c \ 9"61*
f .ilburn ('orporation 18. 1905 Busmcss ( nt.:r Dr
San lkm.trdmu. ("A 924UX
:\h.rcnr Rem(•diulinn, Inc. 19. 11>('27 t lll'llonau Rd
Ccrnt<>< CA 907<11
Medto, , Inc. 20. ~~0 N P•rl Ccnocr soc I l~
Santa Ana. C \ '12705
1-~.0.CA~
$1 < XIO.OOO : < •100.000 < \JOO,OOO
~2 12
$5~
$41
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Micha<l llrandman '<social<> Sll ~ 21. 611 E C'amcg1o Dr. Ste 100
San Bemard1no, ( ~ '12408
On)\ En~ironm«:ntal Stnic~ S66.2 22. 5202 O.:eanu, Dr
Huntm~ton Beach, ( A Q2()49
PilS&J .!.1. TiS t411e Magdalen
F.ncomas. C A Q2024
PtR Sen icc-; C()rp. 24. 2,3 Wilsh1n: Blvd. SO< t01
Santa ~tomcu, (A 9040!
PDS&J 25. 12101 V. olsh1n: Blvd Stc 430
Los Angele • CA 9002~
PSI 26. 196() Gilman Slrc<l
Long Bcach.CA 'IOXTI
Ralph Stone & l"o .. Inc. WR •• 27. 1!1954 Sanoa Mon1cu Bi•d.
Uh Angeles, ('A 'Xl()2~
RF.S ln•ironm<nbll Int. 28. K65 Via t...u
Cohon. CA 92'Z4
Tdn Trch. Inc. 19. 34M W. Hospobhl) L..lne Soc 100
on Bcmanlono, CA 924QS
TRC JG. 21 Tc:.:hnolog) Ome
lrv1ne, CA
Ultnsy>kltl\ f:nvironlllfllbol 31. tOO Pacofica. Soc 250
Irvine, CA 9261X-7443
l'RS Corporation 32. 3500 Por"Che \Ia}
Ontano, CA 9171>4
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Corona. CA Q~879 20~8
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San Hl!m.rnhno 2
Env mnmcntal fn 1 nng & C"oMtruct1on SC'rv1
Rerncdmuon f hnologt
Mme Rccl,mlatum Plannmg, L.aruJ l se Pcrmuung. Landf1lt A'>scssmcnts &
Pcrrnus, URs
19RO A<h<<ros, M•>ld & Le:1d Abooement llalumorc \11J h•:ohly Derono.mnnatJcn.
SOO L O\ ronmental Remed1 uon
IY82 Toxocology/R1 k \ ses meno. lndustnaJ Santa Ana Hygiene & Safety, Fnv E'lgm. fn'r Health
10 S , Trammg, \sbcstos, Gt.>otechmcal
Pnv oe !),.-. ·"P<"" l'ubh o,· Mf Indo on s
1-uhlu. ·\gcncy, Pnvatc l..andowncr lllhlles.
\\aMc \.bnagcrnent ( ompa01es
Cammer •~Ulndu tr13l Propcrue AerO!"pacC", lllhtJ
City of San Bemardux: lVU :\, RIVCBide Wa.~t..
Management, ARCO. l~cur t.c;uJ Ra<cd 1'111nt Mgmno
l'/82 SatunT Resources Mgm1. llet!and & Water Issues Public & Irv1nc (I QAF-'1 I'A. C'ullurJI & Palcon1ologocal. Pn.aoe Developers T 15+ \~r Qu:lluy & "'oLo;e Studoe•
1971 Collecuon lero.pxe O.d .. brook., II Tram.portauon Public Lllhlle..li
4,-UX) Trealmcnt 61. Di.,posal Pnvatc liu 1neM
191!~ \1 oe V.aoer
Mtamr J..l F.nv•ronmental \\a er: 1 ~00 Coo trucuon Suppon
1974 CI:Qs/:-;EPA Docummutoon, C""'5ultants Sanu \1on a A11 Quahl)IEnvoronmcntlT Acoumcs, B1ologocal
62 CuT!uraT RC>OU~<e> \1gmno . Res. Comrnerc1al. Real Esuoe, flc:~T!h Care \1anufacrun:"'
1968 I"".Ovlronmcnt.al Documentatmn, San frunctsco Plilllmng.
101 Re ource.• \1anagemont
Edutatoonaf l:.n.IC!".aUUilf_,t, ~1uscum
Londfolf • Superfund S1tes Roads. V.11erwor~
Lo.:ut Govcmmcnt Law Fums.
l'rivaoe lndu.•try
Acnxp;x;e, M1r 011 (<>< Local.
Tom lk-n~ton Presodcno
(<J.I'J lm-14' !f.' 51~ T 114 tl'w-nson(u le1 htonsroup com
St(·le Lilhurn Pre <dono
o9091 890 1818/ll90-1801J soeve(cyh.bumcorp com
lomMIIt~r Voce Pre odcnl
(5621 921 ·2'111'121 23 l mollCJI(@nurcorcom
Dalid t.M.ton Presodcnl
(714) 480.0tl T/48(\.()222 ceo log@ 1x nctcom com
Michael Brandrnan Prcsodcni/C'E()
(9091884- '2~5/lll!4-211l a\' meet a;brandman com
(.'hri> \l~··nl Offoao \1anager
17!4) )7Q.t./XXJ(J79 60!0
Gan,- Siht'l"'llan
Manager <7601751 ll20/7Sl.()730
G~Of) J. lli'OUl!hton l'n:sldcnt
(310 45t-l4~ 451 5279 g hroughoon@p< met c001
Ttrri Vllar Regoonal Manager
(110) 268-8t32/2611 817< (VJt.ar@Cipa!.'OC:tale$ COIIl
1961 O.•kl>rook Terrace, II.
2.080
l'ha"' UI.ITT s,oe A~' F.nvoro. Audus llazardou.' \\a.r;te lnVINJgatJom
R"k A~"'''""""· 'IEPA/l.EQA Soudu:s Slate&. J·edc:ral Governme-nts, l:nvmmmental
Ban~ong & l.e~aL \1anulactunng Rcme(hallon SyM l.b1gn & lll$ .. llatum
t ric ~r&>kt Dcpartmeno \1.snagcr
15621 W7 1977/W7 ~W
!951 Em« Ph 1.11. Ill Property A=,.mems. Soot Jlanks.lnsur.u«r Companoes. Ri<k Kab~ l~ Angdes Gmd" tr, A-.t'lestno; Lelldpamt. Haz. Waste \1gnu .Governments Storm water Polluuon Mgmt , President
12 \!old lme>togatoons (8001815·96131(310) 478 73W
1966 Pasaden.>
6000
1969 Wmdsor,CT
27(1()
t994 lrvmc
32
!905 San Franr&u
Th,OOII
1955 (""""'"
271
Regulatory Comphance \1onuonng, All reo>~cs T"ung, P\1 10 Particular Tes1ong.
A11 Quolloy Tnstrumeno Repa11. lleaohet Fom.-a;ung
F.nvoronmcntal Scocnce & En~•nemng Hu.ardous W~<le Mgmt & Remed..
Grnd1>tr. Mgmo. & Rcmcd. Landfill Mgmo.
Emtronmental A~ment!Remedaauon, B1olog1cal & Culournl Resource,, CEQA/'IIEPA,
Prolected Specie<.:
CEQAJNEPA, T«hnocalAsscsm<nls (81ologi<al, All Quality)
Comp En\ trurunenUI Sh$ .• \1uh1 Disc1plmary E·.ng CorNrucuon \1gmt.. \\-ater & Wa..uc
\\Jter Eng .• Sohd Wa.. .. tl! \1gml lJIIgatJon Support. Tran,ponauon
Sohd Wa.'ile Colltction Procn mg & D1sposal
Landlifls, Te>~mg. Oil Refincnes, Industry.
Go•emmenr & Regul3lor; Agenctes
tJOE. t; S Aorforce CAL EPA Counoy of San Benwtlooo
(It), County & State AgtncJcs, Pm II< Sccoor. Land <>-< ncrs.
and De• eloper>
Public AgentoC$ Privaoe Co
I Cdcral Go\ternmem Cii)/County & Stale \gertCleS
Privaoe Sccoor
Mumcopal
rstoneco@aol cum
Bctt) Robrrt.' Pn:sidcnt
1909)422 1001/422.{1707
..,__J,V.....t Voce Pn:sident
1909) :181 16741889 1391 )1\'ICr.~CCkmann@tctrll<dl C<lm
Leonanl Stq~tn. P.f~ Bus1nes\ D1rector
(9491 727-QllMn-739'1
llolsy A. u..., Pn:sidenr,Ol()
(949) 788.-1900/188-490 I bhnobal'@ullrlsy1tems.com
Brian f~ W)nD<
\ P ,Q!fict Manager (909l9~{).4()0()M().[J99
NIA Not -lpp/rcahlr 1\'M! 1\oold nnrl>rsc/ou na not al'<zrlablr Thr onformatron In rhr ahol't lur kaJ oblamNf from 1M compamtslrst<d To thr lxsr of'''" tnowkdgr rl!r mlormatwn rupplrtd u amuart as af pms ,_ Wlult tl-'tfl tfJort rr madt to ttuurf tM ncruran and thnmu~ltnts.t nft~ Jut omwrons and t)pograph1cal ~rrors lOmnurrn «cur. Pkast ttnd rorrt'C'twn.s or additions on rompanv ltt"rh~ad to 1"Juo I '~land f.mp1n Bu..fi..MU Jounaal PO Bot /97CJ. Rancho Cuamrnnr:tJ. C-1 'ii72CJ JtJlCJ Rntarchtd bv Nu1t1 D<Mafr ('nrnnghr2009 b~ lf.HJ
"E::iS JOt R"i\1\L • i>AGE "0
KTIE Radio 590 AM Thursday Morning Drive, 5:00 AM - 6.·00 AM
Challenging your thoughts in relation to business, politics, economic conditions and the general business life of San Bernardino and Riverside coun
Hosted by Inland Empire Business Journal
and Bill Anthony
GET THE NEWS YOU NEED r----------~----------- - --- - ----, li!J I want to subscnbe to the Inland Emptre Busmessjournal :
I 0 O ne year $H annual subscnpoon ~ Two Year $48 - Includes 2009
0 My check IS enclosed Book of Usts (A $30 Value)
D Charge to my cred1t card: C Master Card 0 V153
Exp Date
C red1t Card No.
S1gnature
Company
Name
Address
C 1ty/Sate
Zip
• W eb Development • Web Des1gn • D stsbas1ng • E -Commerce • W eb Host1ng • G raph1c Des1gn • C orporate ldent1ty • An1mated Logos • Marketing Collateral
May 20~
Phone# Noticed!! lncreaee Buelneee
with Custom Design
·-------------------------------Make checks pa)ablc to: Inland Emp1re Hu ines Joum.1l P 0 Box 1979, Rancho Cuc.1monga, C A 917 29
For more anfo, call (909) 48 ~-4700/l·a:\ (909) 4!!'\-470'; Mention this ad for a free consuttaoon
\1a) 2009
RESTAURANT CLOSURES
Las 'lhrta.., \le'\kan I·ood J2lJl)l) ) ucmpa Blvd , Stc. 115 Yuc.up.t, C A 92399 Date Closed· 4/9/09 D.llc Reopened 4/10/09 Reason for Clo ure: Lack of lint Water
El :-.ioa :'litM
I OS92 Cedar Bloommgton. C A 92' 16 Date Clo ed· 4/10/09 Date Rcop<.·ned: 4/ I 0/09 Re,tson for Closure. Lack of Hot W,ller
Fhh Hook 9X44 Sien,t \ve. Fontana, CA 921 ~5 Date Closed. 1/24/09 Reason tor ( Iasure· Vermm lnfc~tallon
El Mcsquitt• Restaurant 9966 Bloonungton A\ e. Bloonungton. C \ 92] 16 Date C Iosee!· 3/26/09 Date Reopened: 1/27/09 Rca~on for C losurc. Lack of Hot Water, Se\\ age Cont,tmmatlon
El Charro De ,Jali'>co 2525 :--.:. Del Ros,1 \\e S.m Bcrnardmo CA 92404 Dale Closed VI S/09 Re.tson for Clo urc: I ack ot Pot,tblc \\ atcr. lns.tntlal) Cond111ons
Englt• liu:us l'in.a .. '\: St•afood I "3S6 Lt l'<1z Dr .. Ste 8 VJCtOrvllle, CA 92 ~92 D.tlc ( 'Iosee!: ; II 09 D,tte Reopened. 1/11/09 Re,tson for ( losurc. Lack of Hot \\,lle
I· I laco 1c'\icnn I ood 1611~ I oothlil Bh I I ontanJ C \ <p nc; Date ( los d ~ II OlJ Dat Rcop ned 1 II 09 Rc snn to C I " 1rc I 1 li. of 11,,, \\at 1
(,olden St.tr Buffet I 1 6 \1am ~I ~I ( H SJ I d. ( \ 9 ) ~ I 'i
D.tte Clo ed 3/9/09 D.ne Reopened 3/11/09 Reason for Closure: \ern11n Infestation
Goldrn Dragon 1130 Pepper A~e., Stc. D Colton, CA lJ2124 Date Closed 2/11/09 Date Reopened. 2/18/09 Rca on for C lo>UIC: I ,tck of Hot \\ater, l nsafc Food Temperatures, lnsanuary Cond1110ns, Other Lns.tfe Condtuons
TOGO'S 525 E Hosp1taltt) Lane San Bernanhno, CA 92401 Date Closed· 2/12/09 Date Reopened: 2/11/09 Rea-.on for ( losure. Lac.k ot I lot \\ater
Ritt• Aid, lrl• Crt'am St'l'lion 58'i S R1vers~de \ve Rl,tho. C\ 92376 Date Closed: 2/9/09 D.ttc Reopened: 2/10109 Rc,tson for Closure. Lack of Hot \\ ,11e1
• 'lhqm·ria La Ru1.a 479 \\. Baseline Rd R1aho, C'A 92 J76 Date Clo cd: 2/9/09 Rc.tson for Closure· I ack ot Hot \\uter, ln..,amt.try Cond1llons
Fl 1•aisa Grill 967 ~ f·ont.tna f ont.ma, ( A 921\4 I >ate ( lo<oed 2 9/0Q Date Reopened 2/9 09 Rl·. son for C iosurc. I ack of \,thd H ·ahh Pem111
Jl'lh Hnnut 7 ~'i 1 '9 Pahm II~)
'9 l'.thm C A 92277 D,111.: C los d 2 'i/09 R 1 on lvr Cl:l fL Oth r l '1 ,tfc Col'd11Wn5
7-lll'H:Il 6'i Rl\ J<;td Av
RJ.Ih ) ( ~ 92' 6 ( Ill I I I Of ~ ?y
Inland Empire ... eXC.CSSIVe c.ommullll' CO h that tot, I more th,m (Us! lllnc
Wll/11 tulfrompr: 2 While (dlifornl ns have felt a
onef repne~e from )asl year's h1gh g.t pnc;es COSIS h.iVe begun lO climb .1g tn Emplo)'eeo, ~:annot aftord to .;pend t~o hour'> or more commuting w 1th gas pn~.:c~ ne.mng ~ per gt~llon 1111'> IS ~here offer~ from other rc •1ons of average commute Urnes of 15 mmutes become \Cl) allr,tCII\e.
Public transport,UIOn needs to remam a focu<.. Workers dcs1re opllon~ that e.t e the burden of commutmg and prov1de financwl rel1ef, many of wh1ch have added ocml and environmental bene
fit . Another concern for bu messe IS the qualuy of educatiOn for
the1r ch1ldren and the1r emplo)ee ch1ldren. l·ru trated ~ 1th the quality and safe!) 111 Cal1forn1a's public education ystem, parents are turnmg 111 l.trgcr numoers to pn\ ate ~chool . Pnvatc education come ~ uh a cost, further mcreasmg <.ost of livmg.
California's housing cosh arc among the h1ghest m the nauon. Compamcs cons1denng reloc,llton .m~ plcas,mtly surpnsed to learn thJl housmg 111 other place 1 acce Sible and affordable for o~ner-; and the1r emplo) ec .
f-Inally, from a pure life I) le pomt of VIC\\, amenities like a slo~er pace and recreatiOnal amemt1es, such as nearb) lakes and mountams, pre cnt add111onal appeal. Once the bu mess ca e IS
sohd, these factors often become a 11ppmg po1m m mnuencmg dec1sions to move comp.m1es out of California.
5. :\tinimin· public procr'os. Relocation dec1 1ons arc dnven b) man) factors. The ha lc
f,tctor 1s another one of them Obstacles, uch as Cahfornta', prolonged and cumber orne penmllmg proces'c push companie to look el C\\ here for <,lreamltned. predictable permlltmg. Regions \\ llh ousinc"-tnendl) puhhc processes demonstrate they value
bu me"" and the JOOs they represent. Cahforn1a must place h1gher priority on busmes cs and create
a bu mess clun,\le through public poiiC) ,md retentiOn 111111Jll~es
that demonstrate compamcs arc valued and a s1gn1fieant part of the -.tate's econ01m The Inland Emp1re regiOn can play a critical role m gcumg to kn'o~ 1ts comp.1111es. 1dent1fymg warnmg 1gn .... advocatmg on thc1r behalf ,md -.upportmg them so the) suc:ceed. Othen\lsc, man) will contmuc to flee to places where the\ \\Ill be ~clcomed .md \\here they c.m grO\\ ,md pro per.
Boh Pol/er '1 bu t/1£'\\ recru11er for the Inland or Jim t H
~< onomu Allumu. a re~.:ional cc OII0/1/tC dt1 dopmelll c ol/ab01 a 111 t 111 < mlern \\mlltn.r:lon and nonlu m Idaho. I or mer 25 \tan Itt has rt(IUi/ed compmun from wwhern Caltforl/la to lhl\
for tll(orma/to/1 log onlo
RESTAURANT REVIE VV
Wahoo's Fish Taco is a re ... taurant chain '' ith a :'1.1exican - Brazll1an As1,1n menu and Ha\\alian 1\,orth Shore 'ibe founded 111 Costa Mesa in I nx b) brothers Edu,lrdo Lee. Mingo Lee and \Vmg Lam. Categonzed as a ''fast-casual"' restaurant , the quality and preparation time of ib food is between that of a fast-food restaurant and a more formal restaurant. Wahoo's expanded to Laguna Beach and Huntmgton Beach. and now
when the three Wahoo's brothers. Wing. Ed and Mingo. combined their love of surf and food to create a restaurant with an eclectic Mexican/Brazilian/Asian menu and a Hawaiian north-shore
vi be. ha~ locations in California. Colorado. Hawaii. and Texas. The corporate head-quarters are Santa Ana.
in
Wahoo's Histon and Ston
The Wahoo's stOr) hegms
All food including the
salsa, fish, nzeat, and rice are prepared
fresh each day onsite.
Wing. Ed and Mingo were born '~ ith the lo' e of restaurants 111 the1r blood. Grow111g up 111 San Paolo. Bralll. they actually spent their early years abo•e their parents' Chmcse restau-
Create an for you business,
rant. After school. you could find
the hrothl)rs in the restaurant peeling
shrimp or washing dishes. In
the family moved to Orange County where their dad
Mexico to surf and therl) got 1ntroducl)d to the fish taco. ) cars of surf1ng trips to Mexico created a era\ ing for tho.) spccialt) of charbroiled fish. salsa and tortillas
In 19HR. the brothers decided to import the fish taco to
conttnued on page 35
opened the~----------------------------------~ famous Shanghai Pme Garden Chinese restaurant on Balboa Island. People such as John Wayne would frequently cat there.
The brothers grew the and
up both m restaurant on the
beaches . Addicted to surfing. they would travel south to
stream
~~a~ 2009
· Independent Banks continued from page 13 R11uAetl hy fi11111.\"e" "'of Jmuuuy.l 2009
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Pain· Dcscn l A 9. )(l(
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Phoneil-u" ~ -Matl \ddr<S.'
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Ruth ( arne} Knudwn. I I P 21. 38~0 \me ~~ ~tc 240
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R' ,( \92~1
UKLman & llolt 24. '63X l -:uverstt) Ave • SuJI 21'
RtVCI"tde, CA 92~01
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S.m llemnrdmo. <. \ '"!408
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..\ndt·rson & hrigcr 27. 2 r 55 (111C3 '0 Ave Sic
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Sun C'lt), C'A Y'586
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In ~ralh; Uv. rmplo) "llenl Law J ..mll't' L w l Ute PJ nmng
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C tvu L lltJ;al oo (on tructton, Real J· Utte Emphl)IDC':lt Ruo;;mc s Uug 11100, Prcnu cs.
1. 1h1htv Defense
I u !llC Defc:ru.e Pe"onal Injury F lffil v L w
(1\il Hu me! .<rencr611 1rl ; lion
Con trucuon Defee'
( .('lf1 truct1on Ocfc..'Ct, Lugauon
<il ·vi Rcratwns, C ' 1 l.rugauon, I .and L sc Cont...-.lel Dt putes. So ltd \\ t'ilC
1'-ob:lt Est:lt< Pl>nnmg Will frusl • 1 .un•ly I " Bankrur )
Rc.d I tat Med1 t1on
Corpor.uc and R u mess. Pro~..tle l amlly and Cr·mu~ lAw
I Offit.·t.·"' t'o. \\ rdl· in l.f"
Insured \\ork • (Jenera! Pubhc
(orow ng Inland I ptre llu ·~ Con trucuon C tra~..tors
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Own , Contractors. De ISJl Profcs tonals, I :qutpmcnt Supphcrs.
l!ngmcers
lru ranee Comparu C'H1~s. ( ounllc
Go\ cl nme tal '\ c1
Homeowners Assocm110n" l'mpcrt) \Imagers
llomeO..nen
ltomeowne"
l.onlas Outdoor t\uc•on, J a1rw3y Outdoor \dvcn1smg,
\t.:>ms Commumcauons l·l~nda Power Ltghl
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Juhn R. lllaLtln, t sq Putner
909 '141 1050,941 44<19 JDiak Icy(< nng m<khung com
Mont D llo 1 .John G. Uid.:man P'lrtr'er
(95 6SJ l~9l 68J '6 70 Panner
l>t lLrpe Office ~1.1n
R hel \1a. c:r I huma' .... \tilltr \ttume\ CIO
('l00140 lll' 949) 442 ~6
Barbara f<olkn Mr. S1c"-rnger OfltC( Admmrstrator Au mc't
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9<1 K71146(7H '68
... ~"" James ( ato 1-rr~u'itm
P.utner <760J n6 ~n1n7c,.g2~5
mfo@govla\\ com
John T. llraoek
Salllrij:UI:hO Pnnncr
(909) 9SQ.IIfl0,94 S6l0
fan11l~ mtrude-. on \\Ork. That·-. Lead through ... balance. Sometime-. ) ou choose to '' ork longer. Sometime-. ) ou
choose to im est more time\\ ith) our f.uml).
COTIIIIIUCdjrom p~. 8
.t. Become Ohsessed With Your CEO. Husinesses that ohse-..si\ Cl) focus on 'en 111g customer-.. emplo)
ees and O\\ ncr-.. (CEO), ''hilL' fostering leader-.hip throughout the organization, perform much heller th.m compari-..on compamcs. These l'nlightened organ1tations:
Gro\\ rc\ enues four times faster Create johs se\en times faster Grow owner equity 12 times faster Produce profits that are 756 times greater
During times of ad\ersit} man) people disengage. It's eas) to escape into habits of self-absorption and selfishness. However. it\ more producti\e and satisf) ing to give your best' efforts to sene others. You make a living by what you get. You make a life by what you gi\e, Continue to give your best efforts to sen·e others. Give to those less fortunate. The principle of giving and receiv111g is the key to unlocking ucccss 111 all areas of life.
5. Achieve Your Most Important Priorities. Priorities are what matters most. They ma) be:
Problems to solve Goals to ach1eve Capacities to develop
As you clarif) and achieve your most important priorities. you make progress in the most important areas of your life. Only you can make your unique contributions in these areas. To prioritize effectively. ask your-.clf ''hat are the most important actions) ou can take in each area. Then. prioritite the actions as follows: A= must do B = should doC= could do. Do the A priorities first, then the B priorities. You'll always be focused on things that matter most. It has been suggested that one minute of planning time may save 12 minutes in execution time. Prioritize your list. Go to work.
6. Create an Inspired Definition of Success. Webster defines success as, "the accomplishment of what is
desired or aimed at; the attainment of wealth, fame and prosperity." This is an inadequate definition. We all know people who have achieved what they "aimed for" only to make themselves and others miserable. Many others have discovered wealth and fame are shortlived and unsatisfying. There is much more to success than achieving "something." Success is best defined by our contributions toothers. That kind of success can be achieved by anyone in any economy.
For more information visit www.joecalhoon.com or call 8/6-285-8144.
From Fired... side. says Gordon. Rather than fixating on 8 percent unemployment,
continued from pg. 15 focus on 92 percent employment.
"Dwelling on the higher number will likely be better for maintaining a positive state of mind during your job search." says Gordon. "Always remember, the choice is yours."
Choose to be humble and hungry. Be humble, advises Gordon. Know that you don't have all the answers and can learn something
:\ta 2009
Green Valley Initiative Hires Executive Director
!'he Green valle) Initiath c (GVI) has hired Craig Keys, ,t longtime expert 111 em 1ronmcntal polic). econon~1c ~C\ clopment and nonpro lit organ11atlon-... to spearhead the reg1on s efforts to promote clean and oreen technologies in the Inland Emp1re.
Ke\~ began his posi11on \~ilh GVI last month. coming from a backgr~1und in government affairs. nonprofit management, env1ronment;l policy. fundnusing. marketing and other skills essential to the position. As executive direcll~r of the Green Valle:. Initiative, Keys ,, ill be responsible for pnn 1d111g -.tratcg1c leadership, governmental relations. busmess outreach and fundraising and promotions related to GVI. its stakeholders and projects.
The Green Valley Initiative 1s a regional economic development plan to create JOhs and enhance the quality of life for residents of Rivcrs1de and San Bernardino counties through the promotion of green technologies and industries. Visit \\\\ \\.grecm .tllcynow.or,g.
Hot Dog! ... ing to save. I guess you can sa; PETA's
collfinuecl from pg. 17 kryptonite 1s monc;. And stupidity.
PETA needs to take a long hard look m the mmor before they go and critiCIZe restaurants, farmers. scientists and numerous other Americans for "mistreating" animals. What PETA has been doing is worse than killing animals for food and research.
PETA kills pets! Pets arc adorable. Remember the lillie cats that go "I can has cheezburger?" and "Whoa ..... shoodn 't have eated that hipp1e."
PETA has no right to take in animals 1f they arc just going to put most of them to death. They don't even g1ve them proper bunals with little puppy and kitty coffins. PETA turns them into PETA popsiclcs until they can cremate them.
Maybe they forgot what PETA stands for. confusing the E in their acronym for evil instead of ethical. yet they still have the audacity to pass judgment on the rest of the world. Hypocns} at its ugliest.
from everyone. Know that there are always new ways to learn. improve, and get better. Be open to advice. Be open to learning a new skill and trying a job you haven't thought of before.
Also, be hungry: Seck out a mentor, take him to lunch and model his success. Think of his life as a blueprint you can follow. Continuously improve and seek out new ideas and new strategies.
'These are two very important H-words.'' says Gordon. "By . remaining humble and hungry after my job loss. I was able to focus
on and learn the things that made it possible for me to run a restaurant. write and speak. In short, being humble and hungry helped me achieve another great H-word: happincssl"
Of course, maybe you're not the one who's been laid off. Maybe it's your husband or wife or brother or sister or best friend. If so, says Gordon, your job is simply to encourage and love her. says Gordon. Tell her you believe in her every chance you get. Give her strength.
''I'm a lucky guy for a lot of reasons but one of them is that my wife did exactly this for me when I lost my job," reflects Gordon. "It made all the difference in the world. Just knowing that there is someone out there sending love and support your way can make the difficult days, weeks. and months following a layoff easier.
"Really, arcn 't we all in this boat?" he adds. "We all know someone who's lost his or her job. If you 'rc wondering. what can I do for that person-well. the answer is to encourage. uplift and support him. It will not only bolster your loved one's spirits, it will make you feel good too. Leadership. after all, is a transfer of belief."
For more information. please dsit www.iongordon.com.
'\.tav :!009 BUSI!\;ESS JOLiR\IAL • PAGE 35
RESTAURANT REVIE~
Wahoo ... colllinucd from p~. 32
Orange Count\ and gi\ e it .1 uniquL' t\\ 1st. Tt1.:y combined the fish t,tco "llh thc1r Branhan la\(mtes ami A\1,1!1 Inspired Item\. The brother~
decorated the origm.tl restau rant \\ ith the donations or nc.trh) surf Lompan1cs ,md that's how \\ ahoo 's foish l'at.:o '' .1~ horn Wahoo's then qu1ckl) d.:,·eloped .1 loyal ,md ~lead)
Wahoo-'s first catering job
was for Billabong-'s
National Sales Meeting in
1988.
folio\\ ing, to \\here some locals came in dail) and scncrs automat1call)' kn.:\\ ''hat the1r customer \\ ould order.
In 1990, Steve Karfarid1s, jnmed as a partner and the one loc.ttion 111 Costa Mesa rap1dl) developed into multi-locatwns 111 Laguna Beach and lluntmg.ton Beach.
11 New York Grill'"
950 Ontario Mills Drive, Ontario Mon / Thur u:3o a.m.-9:30p.m.
Fri 11:30 a.m. - 10:30 p.m. • Sat 4:30p.m.- 10:30 p.m. Sun 4:00p.m. -9:30p.m. • Reservations Recommended
It's New York Without the attitude! This award-winnmg
restaurant i~ where famous fare is finely defined. Our menu
features prime steab, Australian lobster tat!, garlic roasted
chicken, rack of lamb, pnmc rib and fresh scah)od
specialties. Join us for jazz m our Manhattan Room where
acclaimed artists have made us the Inland Empire's most
Intimate Jazz expcnence! We take care of every detail With
innovative menu Items, specialty d1shes, dramatic desserts,
outstanding wine selection and cntertninment to comple
ment your dining experience - and discover our magnifi
cent banquet rooms, perfect for hostmg your next event.
Inland I:mp1re Wahoo I.ocatwns.
• Ch111o IIIIIs 4505 Chmo Hills Parkwa) Chino Hilb. CA 91709 (909) 193-5650
or co 1295 Hamner AH·.
orco, C A 92860 (951) 270-0526
• Rancho Cucamonga 11561 l·oothill Boulev.:rcl Rancho Cucamong.1. CA 91710
• rcmccula 1556 lommce Bhd., Stc. L Torrance, C A 9050 ~ (9') l) 694 4444
Since opening their doors_, the
original Wahoo-'s Fish
Taco has never changed.
THE HISTORIC
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Phone: (909) 483-4700 Fax: (909) 483-4705
Mailing Address P.O. Box 1979
Rancho Cucamonga, CA 91729
Business Address 2910 E. Inland Empire Blvd., Ste. 107
Ontario, CA 91764
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1\.ta\ 2009 BUS!~ESS JOURNAL· PAGE .17
Dental Plans Rt~ukrtf hy fulmuf Empirr l :"uroffmml
('omp;tn) 'tutu.· Addn·,, Cit~IState//ip
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Al"o \ 10,10. C \ 'l26'ih
l·nih.-d Concordia Companie\. Inr. li71XI (hn.utl St #500 Woodl.ond !loll,, CA 'll16
Amerita; \lona~t·d Dental J1lan 151 KJimu l>r. Ste J4 Co,ta Me•a. C A 9262"'
Dental Health Sen ice<. 3X_l, ,\tl.tnth .. \\c Long Beach C \ 90R07
\Vesl('rn Dt.·ntal Stn icc .... Inc SlO S Mam St Orange. CA 'l2868
Golden West Dental & \ i;ion ~171 \erdugt>\\ay Camanllo. (A <1:1012
Smilt• Sa\Cr !)ental Plan 22144 Clarendon St WcK>dlulllhlls, CA 'II 'n7
SmileCare Dental Croup •JJ4'1 Foo1h1ll Bl\d. Ste B R.m~.:ho Cucamonga. C ,\ '11367
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19X~
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19~5
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GE Fmaco.<l A>surance Sch.nunburg, II
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19<13
HMO. PPO, Managed Fee for serv1ce
:-.;etwork of l oc I Dent""· Can As.~l'il wtth PPO's and
'ie f In ured Plans
'lop Local 1-.,eculiH· l'itlt•
Phonclfa' E-Mail Addre."
Mohammad Reza- avid \ P of Sales
~62) 4034040/924 8019 mcdoa@delta org
Chad Tucker Admantsuator
(909 J R8R 691 W8R8-046 Y.'WY..hosp1tal11ydenta1 com
Dental H\tO, llcnwllndemnuy, Dental !'PO, "eh•ork Lea<mg Admmt tmuvc Serv1ce~ Vi 100
!'ttik• Sch"artz \'occ Prcsodt:nt
(Q49J 4 ·~ 4300(189 '17n 1 pmanm@ methle com
DHMO. I'PO ASO r:ce for Sen 1cc
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\1>100. fPA
H\10. PI'O Dual C'hooc,
H\IO.I'PO.
.Jake ln~1ch (866 '57 'sfW704 S031
Scotti I.e")" Rc oonal Vice Pre odcnt of Sale (71 ~) 641-1800/(818) 'Xl7 9071
Jo,h 'lace Pre 1dcnt
t~oll S'I~-O(XXl/(206,6:!4 875'\
Samuel Gru<·nhaum PreSJdenl/C'EO
800! 41'4444 (714! 4RO. 30'14 y.wv. westemdent.lf.com
l)cna \llchin A~.;,,Junt E'ecut1ve
805) 987 8941fl)87-74'll markeung@golden"e'tJenLtl com
Mark Johnson Presodent
1800) lll-9561/(9-\9) 389 9752 mark Johnson l(a; gecap1tal com
Supplemental Insurance Plan '\.tart.. \\ ilkin>
D~r of \larl.ctmg and Sale (114) 850.1 ll'l/(714) 70R S.'9<1
\\ \atltpp/lcab!t"/\1> UmlldnoiDl\IOsCna notmmlaNt n~c·mJormatwnmthtabcnel!l~ ,..,hau~Ldfromthtcmpanrt /t.•d Tot~bt:c urknowcdgf'lht ,_ TrnatiOn U,.FJfJIItdt:a :urau ofprr ~\\I ntn tOort u matt~ to tl.fUTt 'hf' ac IITOC\ and thomughn< of rht w .;mu on and npos:rophr trrors s 'mt~rn~ occur PI ' tnd . rrt rum , add 11 ru ,, , mrsan~ lttt rhtad w· Thf' Inland f.mprrr B1urM r Journa PO /l,or 1979. Ran ho (ucanwnga, C ~ 9/~29 /979 Rt<t<JTChtd b \ma /)c~f,tSJ C•p>,ght20091>>11 RJ
Econon1ic Rep ... coni in ued from pg. II
SUMMARY
social assistance will grow by 400 jobs as organi1.ations like Good\\ ill become more important.
In 2009. the Inland Empire economy is forecasted to lose -82,600 jobs (-6.7%), after dropping -48,592 in 2008 (-3.8'k), the region's worst perfonmmce in modem ttmes. The steep decline will occur because the area's traditional competitive ad' antage in having large amounts of undeveloped land has become its major weakness since this downturn has fallen hardest on sectors that need inexpensive land: home development. manufacturing. logistics and non-residential construction. With the flO\\ of funds into the inland area lo workers in those sectors reduced. they can no longer spend as much \\ ith local retailers. restaurants and other such activities. spreading the pain. The Inland Empire's difficulties cannol he solved solely within it. The) will require national solutions 10 the foreclosure crisis, the freezing-up of credit and the reduced national demand for goods and
services.
FORECAST RISKS The risks to this forecast appear tilted to the upside. If the feder
al stimulus package \\Orks better than expected, inland manufacturing and infrastructure construction will increase more than forecast-
ed. The extension of unemplo) ment benefits rna) allo\\ more families than expecJed to contmue supporting themselves. These activities could fill mon.: of the S8.6 billion hole in our economic base than anticipated. In this area. perhaps the stimulus's tax cuts will not be as badly oft\et b) the state's tax increases as expected. If the stimulus keeps more teachers and other government \\Orkers employed th<tn is forecasted. it will stop the hole from deepening. If efforts like TALF unfreeze credil markets sooner rather than later. they will more rapid!) increase auto, student, consumer and small business spending in !he area. If federal mortgage strategies reduce foreclosures quicker than expected. that could reviYe some residential activity in 2009.
On the dm\ nside. the risk is that I he federal government will lack the will to make Its stimulus efforts \\Ork. If ac1ion is not taken to reduce foreclosures. inland residential construction could be dormant for years. If the stimulus i~ not large or effective enough. it will not fill a big part of the hole in 1he economic base. worsening the anticipated 2009 declines in manufacturing and construction. If the financial freeze b not thawed. consumers and businesses will be unable to hornm. further harming auto dealerships. homehuyers, schools and small fim1s.
For further injimnmion on the eco1wmiC' wwly.1i.1 in the QER, 1·isit Dr. John H11.1ing :1 Website at lt'IIW.iohnhusim:.com.
~2009 -.--MANAGER~s BOOKSHELF
_.lnyesting in a Sustainable \Vorld: Why GREEN Is the New Color of
Money on \Vall Street," By Mattheu J. Kiernan. Plz. D: AMACOM, New }(n·k.
1 ew }(Jrk: 2009; 300 par.:e.\; $27.95
If )OU ha\C \\atched your 401(k) shnnk to a 201(k) durIOg thts cconomtc cnsts, remember that In\Cstmcnt fig urcs recover before un~ mplo)mcnt ligures improve And. mvestment seem to be Jook10g up.
These da).., one of the
much-touted areas lor those \\ho sllll ha\e (or hope to h.IH') monc: avatlahle to 10\cst are talking about "green" opportu nities. The more sophtsticatcd members of thts group call 11
investing in cornpantcs "ho arc focused on "sustamabtlll)." In this context cconomtc sust,tin
abiht) means that business \\ill operate in a \\a). now or m the future, that is focused on sOI\-10£ em ironmental and social issue . The) rna) be product related and able to soh c both.
In the "newspeak" of this
rapid!) evoh ing lield. em ~ronmental and social technique • ervices. and product arc Im
ply called ES. Em ironmental, ocial, and corporate gover
nance are tagged "ith the label ESG. Grecnhou e Gas Em1sstons are ... tyled GHE and Greenhouse Gas Risk Soluttons arc shortened to
GHGRS. The author. Dr. Matthe\\ J.
Kiernan. is the founder and CEO of Innovcst Strategic
Value Advisors, Inc. one of the top ranking ustainabtlity inve tment re earch firms anywhere. He is an advisor to governments and has poken regularly to the World Economic Forum at Davos, Swtlzerland.
The combination of high level cienttfic and engineering. investment and financial. plus managerial and government experience may well explain why there are o many
acron) ms and shorthand phrases that seem hard to understand. F'cn though Dr. Ktcrnan docs .1 good JOh of dear I) m.tk 10g the ca ... e for 10\ estrncnt in ES where\er he can. there are times \\hen hiS clan!) 1s less than Cf) stall me. For cxample."Onc of the most enduring-if 'tcnk•-dchates m acadermc finance circles concerns this "Efficient 1\tarkeb H) pothesis" (E \1H). Proponents ol the E\1H, such
'" the Uni' crsit) of Chicago'-, l:ugene Fama. argue that markets are indeed h•ghl) efltc1ent and that therefore stock prices
full) and rapidly rellect all the available and material informa
tion about companies." To halance that, ho\\-e\er,
Dr. Kiernan uses clear concbe
language to descnbc ho\\ one aspect of the current financial mess, sub-pnme mortgage loans. triggered our current mone) meltdcm n. D r Kiernan pcnds the ftrst half of the hook on "hat he calls a, "hreathless tour of II of the most po\\erful sustainability trends confront10g international im estor<> today. Each of them is like!) to be persistent. and each creates both risks and opportunitie . None of them is like!) to dtsappear an) ttme soon. so forward-lookmg investors had better get used to them. To the extent that they do so. we believe that serious inroads can m fact be made in combatmg and reversing their
harmful eflects. And here's the best part: investors can actually
generate superior returns while they're doing so!"
The book goes on to make the point that "corporate sustainabtlity is rapidly beconung the new competiti\e ortho-
dOX) .. In .llldtllon. f,tr from tgnonng then k of 10vest10g 111
sustamabiltl)', Kiernan confronts 11 lie notes th.ll backlash agamst 1 xxon, Ro) .11 Dutc.h Shell, .ts \\ell as se,cral pharmaceullcal compames m recent ) c.trs h,n e soiled othCf\\ 1se good reputatwns. lie goes on to m.tkc the e,Jsc, ho\\C\er, for
the upstdc opporturulles. Clllng numerous ex.mtples and c.tsc
hl'>llHil'S "1m estmg 111 a su.,tam.Jhle
World" " clc.trl) an 1111portant hook. \\CII presented .• md \er) \\ell \Hillen. Although Dr.
K1ern.m penod1c II) dtps Into ,, \\ cll of obscure terms, u·, ltkel) th.ll hts \\Ords \\Ill gnm 111 cl.trit) .1s thc \\ orld adapts to the changes brought about b) org.mtz<~tJOnal su tamabtllt) through a blend of pnv..tte Ill\ estrncnt and pub lit. support.
I he hook '' .1 banquet of fresh Ideas and opllnusttc opportunrtie at the cost of a good d1nner. It's a refreslung ne\\ hegmnmg.
llcnr) Holtzman
Her~ arc the current top 10 b~st!>dling books for busincs-.. Th~ list is compil~d based on information ncched from retail bookstore<; throughout the U.S.A.
I. "Outlier<;: The Story of Succeo;s,'' b) Malcolm Gladwell (Liltlc.Bro\\n & Co .. 27.99) (I)* \\h) the cause of success can he linked to \\here )OU \\ere hom 2. "Sute Orman's 2009 Action Plan," h) Su,-c Orrn.m (SpJCgcl & Grau .. $9.99) (4) Su,-c ol fers her classic .td\ ICC !(lr suf\ 1\ al m tough 11mc 3. "The Great Depression Ahead: Ho\\ to Prosper in th~ Crash Foll<ming the Greatest Boom in HistoQ," by HalT) Dt!nt (Simon & Sehu..,ter)(2) Ho\\ to Uf\ 1\e the real econorme l,md mmcs of mld-2009. 4. "Hot, Flat, and Cro\\dcd: Why W~ :"'ced a Green Rt·l'olution - and Hon It Can Renen America,'' h) Thomas L. l nedrnan (f·arrar, Straus and Giroux . .,. 27.95) {3) Wh) and ho\\ "green alternative~·· can ~ave the planet and the USA. 5. "Lords of Finance: The Bankers Who Broke the World,'' h) Ltaquat Ahamcd (Penguin Group ... $32.95) (6)
How four banker' after World \\ar I ~et the ~tage for dt~astcr. 6. "Had Money. Reckless Finane~. Failed Politics, and the Global Crisis of American Capitalism," hy Kevin Phillips (Penguin Group ... 25.95) (5) Ho\\- the global economy dropped mto ;m mten'i'e care situation 7. "Strength<i-Bascd Leadership,'' b) Tom Rath and Bar!) Conchie (Gallup Prc~s .. $24.95) (6) Strength'> that build hclter leaders and more committed follo\\-t!rs. 8. "House of Cards: A Tale of Hubris and Wretched F.xc~ss on Wall Street," by William D. Cohan (Knopf Doublcday ... $27.95)** Ho\\ Bear Steams couldn't fail to make rnonC) unlll it did. 9. "Getting Things Done: The Art of Stress-Free Producthity," by Da' 1d Allen (Viking Pengui0 ... $15.(){})** RelaxatiOn is the author\ secret to increased productivity. 10. "Go Put Your Strengths to Work: Six Ponerful Steps to Achieve Outstanding Performance," by Marcus Buckingham (The Free Press ... $30.()(}) (I 0) Ho\\ to identify and u e )OUr unique strengths at \\-Ork.
*(I J -- IndiCates a book's pre\ ious position on the list. ** -- Indicates a book's first appearance on the list.
Ma) 2009
/ncrea,\e Yc>ur ... < mli!IIIICd from PS: 1 partners, and ustorner-; r t • 'ou on trust 'I ou c.ould even ha\ e them fill out the trust meter for 'ou Wtth this feed b.1c.k. )OU \\Ill kno\\- where )OU st.md and C-.Jn make td ust ments \II too often. trust 1s undcrrmned .md the comp..tm .md lis le.tdcrs r the asl to kmm. nd this l..IO be d";.t trous If ) ou arc the f trst to knO\\. ) ou an rn kc c.orrcc
uons bcfor 11 '" too I t , ho shm\ <. ., er) 0nc th t r Ia
uonslups ..tnd mutua trus. rc not JUSt \\OrJs the; are nnper II\ es
I rust l'r<n ide'i u 11 ig \ch anlagt• in \n) 1 con<Hll)
I oo often c ustorner en 1 1nd support M' <:Ut o ,k \\h n the c llllo 11\ h ..td south People rc lud oft \\ tlh no W,lf!llll' Or support f ,c 10 face C-Ustomer Ill d n s arc C.UI
h.tck or c anl. k d But tht<; '' ·• 11mc to do the oppoSit
When thm s .Jre b.td. r 1.1 tJOn htps be~..ome more 1mpor tant 1 Dome thm •s better stands out more Bec.ommg trllsted .Jd\ tsor \ ..:r<>us .t <;ales p rs 1n st.mds out Gomg th c xtr rmlc 1s more umquc
\\hen ) ou 101..rea tru .. t. )OUr rei llonslups \\ II d cpen I Ius \\ 111 allo\\ you to hnng .1bout change f,tstcr .md more
effect!\ cl), .md to 1m pro' e ) our bus mess.
I· ur mor<: llljQrmutwll, pfUI\C VI\/( II II ll,bl/1/"/1,1 (0/11
Restaurant ... COIIWIIItd from pg. 39 D;tte Clo-.cd: 2/3/09 Date Reopened. 2/4/09 Reason for C lo urc: Lack ol Hot W.lter
Suhnay 3395 9'i5 S. E Street San Bcm.trdino, CA 92408
Date Closed: 1/21/09 Date Reopened : 1(26/09 Rea-,on lor Closure: L,tck of Hot Water
Roma Express ... < mumutcljmm fl!!. 44
wn.tble At thdl tmlc. \ Ia
Veneto \\-,Is a suburban street nothmg more than <1 connectmg road lor promenade'> by c..1r na •c throu •h the qu.unt Rom n c.ountf) stde 1 he street \\as c.haractcnz d by sm,lll mloml.tl rest.lllr.mts \\ h re \\ Jr>e from · C..t t •lit ( n area on the out krrls of Rom ) w scrwd It
\\-JS un amblltous enterprtse l.:>lllldm d bt • IUXUr) hole \\ 1th 200 roan m ,, suhurban arta, Jnd could be thought of ,ts r.1 h and tibsurd when the penod and lo(.,JlJOn arc taken mto constdcr <~lton But the hotc- bel.ame .m mst.ml success It w "' on of th k.1dm' hotel 111 the I 920s I h mk to 11 .tppeJI, \ 1a Vento a\\ th • •ro\\ th of lash• nahl
book h•>ps and 111 It
to th 'If vn •mal splendo .mel qUipped \\-llh the I.Jtt'sl tedmo
lo h •• tl upd.ttes. I od.t) the hotel ~..ounts 316 rooms
An up.calc hotel \\-Ould not be ~..omplete "1thout a r <;t,IU r.mt sen m • cre,lll\ e and ·I· gant Italian dcltc.tcic I he Doney R st ur.mt f.t the b1ll h ·r~.. offcnn • outdoor dmmg on \ Ja Y, neto A Mcdllcrr,mc n llltse 1 offered h sed on fn:sh
.md light products, such .1s the f•esl p.tsl.l, veget.1blc~ dOd ltsh
On the 6th lloor we g .meed at the •)m, compktc \\llh fit ness equ•pment. Ja~o:uut. saun • team room .md hower \\e
had to pass mcc \\ e ll.ld a good \\01 kout dunng the da) w llh all our \\ ,1lkmg 1-lmH'\ er, \\ e dtd stop to h.n c J mghtcap on the 6th floor terrace \\ 11h thetr out door bar. It \\as a hc.tuuful e~enmg "1th mghtli!e vtc\\ s.
I he next mornmg we found our dm cr and headed back to I ucca. our temporary honw 111 ft,tl). Hopmg that our coms Ill
the 1 rcvt fountam would bnng u bad .• \\C all exclmmcd. "Amv.Hicrci Roma," \\-hieh me.ms 11 's too much to sec in I\Hl tht) s, so \\ e 'II ha\ c to come bad.: another 11me.
l.daor \ \ore. \11 upcommg arrrc le 011 Florence lltll be pub l11hed in the 11111£' ISSllt'
Commentary ... umrmued fmm p • 12 lc tsi,Jtor<; feel bcuer about' 10 !.:tung thctr promtscs not to rai'e t.txcs Th" ndtculou'i w.tste of b.tllot space Jllowcd orne lcgtslators to pretend thdl
th ) •ot omethm • 111 return for upportm lar' lax mcreasc
Proposll on II do s not rc.tll) ch m c Ill) th10 It pro h1b11s con IIIUIIOn 1J offll.cr'> .md lc •• Ialor from re etvm • pa) r ISt:S Ill ddldl )e.lf
..tl ncs lor th se I cl d off1 l.l.tls 1rc set b) the ( ahlonu ( ll!ZCOS ( omm•sswn I.e tsl.~ture . a11d that c.or>Fllls 'illln has nc \ r alancs m .1 dcftc I
\\ d\.
Propostllon II doc ., cP at ompiJ<;h \\ ll.ll II
t nJs I, Jo
' h nth
\Ole And eH:n 1f thts mea urc
dtd mOuc!lc ,1 le •tslator\ \Ole
on the bud et I "ould be 'er) di'iappomtcd For that w~1uld
rne.m that some Repubhc.tn or
Demo<..r.tl \ oted " am ... t thetr constllu nt~ 101erc Is and thctr O\\ n consc 1enc.:e hecau~e of a potenual pa) ratsc
I <;hare the outrage th,tl nl.ln) voters haH: to\\-ard our ,t.lle 's d) sfunctJOn,ll budget proces I do not he he\ e that "deftcll years" should be allowed to extst at all, smc~.: our spcndmg <;hould dcchne \\hene\er re\enue declmc. Ho\\e\er. Propostllon If· does noth10g to tmprm e that sllualton. All 11 docs ts allo\\ a fe\\
lef•~lators to pretend that the) got somethmg 'aluahle m return for hrc.1k10g their campatgn prorm~es. We get to pa) tens of billions of dollars m nc\\ ta'.c '"h1le they brag that future leg•slatot rmght not get r:uses. rna) be.
I \\ ould urge a " 0 " \ole on Propostllon II·
The Drucke1: .. co/lllllll£ d from p~ 20 uon from subs1stenc farmm to '"ornmerctal a nculture
\bout the Druck<·r Institute
Th Druckt•r lnslltut at ( lar"mont Gradual· l ntvcr-.tl)' 1s '"' thmk t.mk .md a tton t.mk \\-hO
SOliCIIC'> 0 'dO I 11011'> th,J.I Drucker s t ,hm about postli\1.; ch 1!1
I JC- I on rnumu s In .1dd1110n
... u rc nt e\ cnts
r ... htv. of
throurh a rc •ular onltn • column Ill Btt\ 11c s\\ k b) In lltut Dtrc tor Rtck \\artzrnanl
1/u IIIIWIIT< 11 a loH 1
at of tlz Pucr I. Drucktr and \1mat01l11 ltv Graduatt St hoof o Mana.s:um liT for mort: 011 rlu IIWifii(C and IH {JIV81GI11\, J:O to ll'll u.druckcrtli.IWIIIC.< om
BE~MAN WINDOW WASHING
YO D N BUT WEDO WIND W
TOM BERGMAN 909-51&6678
FAMIL.Y RUN BuSINESS
CUSTQMER SAT1SFACT10N
~21019 8t INSURED
IAL./RESIDENTIAL.
FREE ESTIMATE
FREE 8 DAY RAIN TOUCH-UP
WWW 8 RGMANWINDOWWASHINC COM
S\1 0'\ & Sl PPLHS 42162 \100'\'RIDGt \\A~ RIG BE \R LAKI C \9211'
UIH \HI)I.\ 1~14 'i \ 1'\c~ARD \\ l , Sll \ OS TARIQ CA 917t>4
HHRIS S~ R\ IO~'i 17400 \AI LEY Ill\ D STI ~0
FO'\ T·\S \ C ·\ 92115-6801
.\\10DH 1'\HSJ\U'\TS 1460 '\ \ Kl \II\\\)
l:PlA'D C 917 6
.\Ql \H Ul POOL St R\ ICt S CO. 15 62SQUARI'TOPJ '\ FO' TA' \. CA 92116
-\\A'HI TR-\'\SPORT\1 10'\ St.R\IOS,I'\('. 1m09 \I R\,0\, AVF 0'TARIO C \91762
.\I J)JSCOl '\ l \l TO Rt P\IR le531 HOlT Rl \D. 0'\IARIO CA 91761
81 00\11,(. 1"0'\ \ RORIST 11700 CEDAR AH BLOO~Dsaros. CA 92316
BRISI()Oi. Sll UIOS 16121 SA'\ I \CIS IT> A\!· FOSTA'iA, CA 92116
BlO'\HHI CORPOR ·\ 110'\ 12221 IUGIU \'iDA\ E. sn 100 RAII,CHO Cl CA\IO,<rA CA91739
Bl \ t:AS\ ( .\R'i I '~10 RX>TIIILI HL\ D F0'1A.SA CA9211'
C-\I.GRH'i CO'IiSTRll"TIO'\ 1'170 F.·\IRRELD RA'i(l! RD. STE. 82 CHINO HillS. C,\ ~1709
CAI.JfOR'IiiA GRH'i SOLl TIO'i I '370 FAIRHELD R \!IICJ! RD STE 82 OJ !NO IIIU.S. C A 91707
CALif'OR:O.IA \IH, CO. 1175811\iE OAK A \I· Clli:'IIO CA 91710
CL"'TRE POI!IoiF. INSl RANCE AGf:NC\ 1640 BROADMOOR BL ~ D SAN BER'IIARDI!IIO, CA 92404
CI.OSf:-l P PROPF.RH INSPECTIO:'IIS 2861 \\ S!P.'ORIS~ DR RIALTO CA 92177
CONJl:NTO CAMPO VERDE 1480 S LILAC AVE BLOOMJNlr"TON, CA 9"..316
2241 Bill \\\I· \PI \S!l. ( \ q17s4
()t_-.;t R1 0 \SIS Rt \l tsTH~
624~ \DORI· RD. 29 I'. \I \IS, C \ 92277
Ot rAn n t \'\ 2294 \\ Kl· SO \II DR, sn_ R 1 S \:\ BER:\ \RI>I'\0, CA 92407
DltGOS TRl l Kl'\ 70!11 nil ST IJfSPERIA. CA Y2J4~
t>ISCOl :\T I \Hn Rt~~S 24540 Rill! \:\llS Ill \'D. I 0\t \11:\U \ C \ 92154
UOCTOR H \'loiH \1 \'lo 1460 '- l K!All \\ \\ l'l'l.\'1,1), C \ <l 'S6-2/(15
l \CU SCRl t '1,
PRI'-1 1'\G 24711 RI·Dl \'\OS Ill\ D S rE I 10\1\ 11:\D\. C\9ll'4
H 0'\0\11 I R \S'\.ti~SJ()'I, \l 1"0 RtP\IR '~224 1~2W Tfll ST \ JCTORVIII I l \ oJ2~~2
H <: \RRifO UH. PU:BI 0 9~n3 I'IKl·S PI \II.\\\) FOS"I:'-S \. C \ 9233f>
tl \1'\t. S T.\X St R\ ICt S'ifll. II \\\ TIIOR'-' ST OSTARJO. CA 91764 1918
t u \It' r m IH_'ii<,., t\240 PRI· S( OTI C'T 011'\0. c \91710
t.:\ I t:RPRISt. RtSTORHIO'- Sf'R\10-'i 92'il ORCO PARKW\\. Sllil! RIVI· RSIIll . C \ ~2509
t \SI DR\ 1721 E COLTO'i, STI 100 Rf l>LA'\lJS. C \ 92374
GK L0'\.1Pllll R CONSl1,11:\G St:R\ let~s 11160 CAROl AI RIDGE. Rl>. sn 1 CIII'OO lULLS. CA 91700
GRA:-iDOPf::\OI,(;,'I,ET 1321 :\. 1RD AVI l PIA'-D, CA 'I I 786
HA'Iof.Y tA\111 \ IH\ C.\KF. 83'S OIL RCI! \\I RI\LW, CA 9,376
HJI;tl J)t'St.Rl RA'Ii('lf Rt-\J.T\ 87~8 Jl '<IPER APPI I' VALLH. CA 1)2308
HOKTO'IiRlll r CONSTRlCnm, 3100~ GLEN OAK Rl NNI (, SPRI"'GS. (A 92182
-
IKE \1()T()RS 1664 RF !>\\ OOD \\ \\ ll'l \'1, D. ( \ ~ /S4
I '-Ol STR\ S fUJI() TR \ SSI'OR I \110'\ TOO lq2 \\ -\RRO\\ II\\\ LPI \'\D. l \ Q "so
ISKI'\.fZ\ 1'\C 84W \\ IIITF \\ F STE. 10' R \'I,CJ 10 (l CA \IO'I,G. \, C \ 917JO-JS72
J l'S CO'IoCRt n Pl \1PISG 'IS()<} \!.\DOSS \ l"l: R\S(IIOClt \\10:\(rA. C\91710
JO\ \CO SSORIFS & 11\(,S 14451 IOOriiiillll\ll. l Pl A'-D. (A~ 78~
JlSIIO. BOOH \\11' ~B \\ "TIL STI s.1
\PI \!\D. C·\ 'I 7%
K \K\ \1\'\!lo.C0\1 2011' SASDI ~ RD \PPI E \ \U I \. C \ 9''\0..'
K \SOt GR \PHI(' l)tSI(,,S I 240 :'> Flr.lGER \1 D \\ f , sn 112 RI\LTO C'A923'~
KilO\ U C Oss I Rll'l 10'\ 165' IIOL T HI VD STI- A MO,ICl \IR. C \ 9 P6l
KICKS T.\ '\I)S.Bt/ 1321' 1RD WE l I'LA'\D. (A 91786
KIOS' J)f :\I \1,
SPf.Cl \LIS IS 19'11 GR \:\D -\\I STI D CHI SO, CA 91 7JO
KILU R \1LSCU C .\KS 20377 S \:\Dit\ RD APPll \ \l.LE ~, C \ 92108
KI'\GI>0\1 St t:Kf RS 1'\H R'\A110'\ ."L \II 'I, IS] RIFS 11211 \til I IR WC RA~l'IIO Cl'CA'-.10:\(rA, CA917l9
K\K
10117 S "-'DI \ RD APP!l \'-liLY CA 92 <08
KOUJRS l 'I,U\IIIf.D 115:\ VISe AVE 0''1ARIO. C \ 9171\2
1.\ R.\.fA L:-<10" RH'OKD'S 9'61 PIKI'S PI \K \\ \\ I'O"'TA:\A CA 92116
LAlRf.'li \11CII \ti.'S \If: ()I(' \I. SP.\ & S.\LOS lil \\ SI'\TI ST. Sri B RF.DI A 05 CA 92171
LO'\.IA I 1'\IJ.\ SPRIS(;S o\P-\Rl\H'iiS 11171 OAK\\OOD DR I OMA 11!\llA. C \ 92.154
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\1 & \1 I 0\\ 1'\(. 1046 L C ~Ill OR 'I\ 0:\ I \RIO. C \91 764
\1\ICOI 1:\ltR,\IIOS\1 fR~IGHJ', U.(' 14620 ID.\110 ST F01\ T\:\,\, C \ <12.116
\1 \I COl IRl C Kl'\(, 141>2010.\110 S I FOS TA'Io.\, C \ 92116
\1 \IUO'Io f '-1 t RPRISt:S 21~71 Pl'il RIDGI· \\I \PPI E \'\UI'\ C \92307
\H \lOR\ I .\'lot STllliO 10676 \liD\\ A) \\I' Ll l ·1 R'l \'A Ill\', ( \ "\Ci6
'\ \ 110' \1 C \IIU St.R\ ll t.S 12'i82 Dl PO'\ T DR R '-:\CliO Cl C \\10:\lr \, (\91714
II, \I l RtS (;10\\ OR(a:\1(' \IRBRlSII f\'1,'\111,(;
610'• s \'\1)\J \1001) TR \IL JOSII\ \ rRH C \ '122~2
:\()IF\ \1\SI( I 11:\ \I'\1) \I'D \VI.
sn ' 0'\TARIO. C \ 91164
:\l T\1. PROD\'C flOSS l:l004) SIDRO I S \'K"TOR\'Il LE. C \ 92394
\US Hl(,ll, Ill, C. 1~21 RLSTIC IJR R."l I 10 Cl CA~10~<G \. c \ <11739
P\( IHC \IRt 10096 Sl:\ Ill ST, STI P R \'1,('110 C~CA\10,(,\. C'\'11730
P.\ \1'S II \LL\1 \RK HliO OII·RRY A\'1· STI- 120 FO:\ I \S.\, CA 92.136
PAR \I\:\ St:R\ICt~S 2190311\\) IR APPLI· \\II F~. CA 92107
PHilO tl C .\BRITO ~~63 PIKI·S PEAK WAY Hl'- f>.'I,A, C \92116
PO\~ t R \1C, IJ.C 150~6(' \Ll F \I RA:\0 CIIISO HILI S. C \91709
PRI\1.\R\ l'·\Rf. \UI)ICAI I RA'I,SPORr\110' CORP. 12'J4 Cl YDFSDALE DR RANCHO ( l C'AMO,(i \, CA9JH9
PRO I t:C I t.K 14710 Bl RGL 'DY PI Clfiii,OJIIII S.C\~170'1
Kt:n CU. Kf:O ll21 N 1RDAVE lJI'LA'OD, C \ '117RI>
RH>I \'I,I)S \1 \SS \(.t IIUR\1'\ I 16x Pl\ \1\\00D IS \lE.S TO!\[ C \92359
R\11 I O<aS I I('S
1'1'1011.\LI \1 \RK 1./'; \ ICTOR\ ILL! C A 92394
R f\1 JR\'I,SPORT 1001 S l \Rl'll \\I· Rl 00\tl:\\fO'- C' \921.6
Rl ""'S H\:\'D\ \1 \'I & Gt '\t.R\1 <:1 t \'\)'\(; l~'i'i1H CLSIROSI IIFSPERI \. CA 9~345
SCI\'\('\ PROl't S..,l 'G ll64 S \\ <\TI,R\1.\' \\ f • S I I· 17 S "- Ill RSARDI:\0 C \ ~24Ul<
St.Gl R \ 10 CRt A \1 ISO' I ST SA'- HI R:\ \Rill:\0, CA 424'0-1~16
sm \R Ot:I.IGtn Zl80 RllXrlCRE.~T RD
S'll !04 \ ICTOR\ Ill r C \ 9219'
St 0\ f R \RCO 1"12!! Sl 0\ I R t\\'1• F0'\1\:\ \, CA 92317
SO C\1 HOOK \liS 2'5~ I'R \IRII lll :\E I' O'TARIO, CA 41761
r ,.,. \1 Ul\1\101)1 1' lR\'\SPORI 106'1 \\II DROSI DR R \:\CliO CLC \\10:\(rA. C\ 9 710
T.l •. Df.SIG'\S( \PFS & St R\l(' t S
, Z29 SAl" f ANDRE\\ S CR ON ft\RIO.lA ~1763
I Iff. Llll KCH Ol fSJDt. \11'\ISTRif:~
,- Sl :\SFT RD VICTOR\ ILL! CA 4'192
rm R\ SP\ 21U6 \\- FOOT! III l IlL\ D l:PI \ ... D. C'A '117H6
rll t . OLI U I & STO'\ t 46'1 IIOIT Ill\ D., STI- \ \10'\TCJ AIR,< A 41761
IOKKt~\ P\1 U .TS 14144 SA'-HAAS.\ A \I· fOSTA:\ \. C\ 921J7
TOT\ I. '\ \II. -l\'1, & 11\IR 7fl1W2SI>SI,STI- 1&1 SA:\ BlllSARJJISO, ( ·\ '12410
T\\OSIStt.RS IKl<KIII,(; n47 GR \I'E. ST IIIGIIL \:\)), ( \ '12~4~
lPI \SI) '\All S JlO~ \101 :\IAI-,AVI· STE. Q UPI \Sl>.C·\917X6
l S '\\II ,,_ Sl'\
8 ~ \\ 1101 I HI \ () Sll 404 0'\T\RIOC\'1 62
\\\I '\ l I lit \1.111 \I \S. S\Gt 1622~ WAI "l T S I Sri· I lli:SPE RIA CA 92:144
\\0'\llt R (,\Rill' l511 f\\f'\f\'0 ,r ~,1 ,15
Ill(,) I\\,\)
T\\ E'-TI 'liN~ P\1 \IS, C \ Q2277
\\OKIIl\~lllt
1'\DlSIKitS 00 '8HISJ .Sf!'\
RA:\( 110 l l C AWJ1'o;CJA (A9' 10
\Ol R\RO\HSIOKt l71 AI STI:O. \\AY li'lAN (\'1' 86
.f <: •It' (,REf '\1 I ·\:'>IJSC \l't \1\1'-HS\SO 42~ \\AI 'Ill \VE
RI·DI A'-llS C \ n'
3:\ SI(.SS ,\ IJFSH;ss 183 f I~TII ST s \S ll[lli\1\RIJINO. C\ 92404
\('('0Kil Rt \U \, 1'\(' 1709 CORO:>IADO s r :'>LHlli·S. C \ <12163
\t II \RI)\1 \IU. 4~86 Cl. 'fRAl AVl
011:\0 C A 'I /J[
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\ \1H KCO S \U.~ & UA..,I'\C; ll:4 '- BENSO:\ AV!l., Sll·.C li'LA D,C\'11786
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\SGEI IT.\S CU \'II'\(: St R\ I( t_'i 16'70 R \TSOS Pl \ ICTORVII I I C \ 923~5
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• AP \R f\IE'Io I PRO StK\IO~<;
1011 ;o.. 'I.RCHIB \LD \\ F stc <, O'o;JARIO, CA 9171>1
IIAilll \IILJ'\(. 7W2lll) \1PIA \\I F01'.1A,A.C\92B6
11\R\('O'IoSIRl( riO'\ 11~2 Dl VORl RD llf·VORt ( \ 92407
\1a\ 2009
II \R' \SOl I IIO'S "6>'"' I \JR\\ \) Dl< I \KI \RRO\\ I' \D C '\
9 -~' Ill IIR t\S II '\1· R '-\ 1'1'1\ 1ll14S I \lrl I PO:.._T Dlt Yll \II'\,! A 19'1 >41 I
Ill(, II~ \R I \KI \It I) I( \I. (,ROll', IS(' 4 ~10( \KSIIN DR llJ(;[lJ \R I AKI <A '1"115
110 Jill'S 1'1//t Rl \ 2(21 4(1Jo Sl s \:\ Ill {:\ \Rlll'-0 ( \ 92404
('\(II \IU I'S Jilt \ItS \"'D I)Rt \\IS 14"1 '<O\'\ scor~' Jc.QSTA II ( \ 12 1(.
('liS IS lt.R'Io \I 10'\ \I. 1,( .
10'0 < \Ril<JV\ RD Al'l'll \ \ll I Y. ( \ '< ,('
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CR\/ Ill \I· I 01'\lf '\I Ul\11'\S\, 1'\(. 2094 S \\AI I R\t \N WI ~ \'- Bl R '\Rill Nil ~ \ 112404
Kt \'1,1, \'\St ~'416 I \S 1'·\1 0\IIIS DR \t()RI·'O \1\Lll Y C \ <l!~'i7
1.1 PPARI)O, I>\\ llll2 \1ST\ Ill· C I RROS \lORI '0 \ \ll I \ CA '1255'\
t·RtGOS \Ol GlR! 141 L\ST All SS \'\ORO IILVIJ. S 1'1· ID-2 RI\'1-RSIDF CA '12~08
K()(), St. \\H '1,
209 r>;OR111 M \0:\0LIA AVE STF D \1'\.-\IIH\1. (' \ 92XOI
SHl\ 'S C0\1PLI'TE CU.\ "oi'I,G St.RVICt: 0\J~lJ I·RI \10'- I S1 RIV!· RSIDI, (. •\ ~2504
BO\H 'lo,S'I \C\ llt':\IS~ t><l'O I Rl· \l()'T ST
RI\'ERSIDL, < .\ 9H04
('HIH)R'\IA WOOil\~ORKt!loG 651~ Cl \Y ST RIVI·RSIIll·. CA 92'il~J
KROII\1, JU FRf.\ 1),\\ II)
1\~19 Cl W S1 Rl\ LRSIDI· ( \92,09
IJ' \l I 0\t \'\ 886' \All I) BlVD
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t QI II\ I llll \ ROll l Ri'l I\'\ I'll \RRO I 1240 sr A'DRI \\ S DR VI( OKvt l ( \ 971CJ5
I :\l I< I ([ s I 0\1 CO "'I R \( I 1'\!, 10 '- S 'IT!! \VI l 1'1 \:\ll.CA91 X~
H'loll\\\ltR IIRSI ~7211!1·'\ \\ JST<\ DR
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(,RI'\IJFK II\\ t '\ 7 4 \\[- s I I IOU Ill \ ll 0"'1 \RIO C \91 ,.
11\\ ! Oss I Rl CliO:\ St R\ ICtS
• 50\\ DGI \\OOD C'T Rl\1 TO. C -\92l 6
\11 1\ t :\If KPRISt.S, Ll (' 294' \ti·S(Jllrl DR RI\'I:RsiDE, ( \ 92'l l
\lOR! 'o • '\111' no'm 24~4 I \I I SS \SJJRO Ill VD \tORI :\0 \ \L..I:.Y C \ 92'iH
SEK, \10!\oJC\ 27."5 STOII,I·III-:\GI· C R 111,\tf T. (' \ Y2~44
\IORt :\0 t \\111.\ IJO,l'l 24541 \USSANJJRO Ill\ D. \10RI·SO \ \LI f·Y. CA <l2'i53
IIRl T\L I \('TICS 2952 SlJ\1\tf·RHH 0 l !\ Rl\'1 RSIIJI , C \ 92~0
LOPI .f, ( \KLOS ta Sit I. 2952 SVMMI,RFIU D I N Rl\'FRSIIJI CA 92'03
lOP!/, I Ill\ 29<2 Sl \1\ti·Rlll·LD I:\ RI\'1-RSIDI CA 112503
COKO'I,A'S \HI 11-Sf:R\ICIOS lR4X MCKI'-1 I \ S I CORO:\A C \ <l187S
CORO' \ ROS \~. U IICI \ 138 \~. \\Al :\I 1 WI
OR.\'IGI·. C \ <l2M68
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I \\Ill'S I''\ ' 1< 1> ( o \( W I I \ RD 1\PPllV'\UlYC\ OS
I \lit R R·\IS SI'RJ'\KI I R Sl R\ Ill 12'4' SCJJ("ON \VI Ul "'0 C A 9 10
I Hh 111Rit1 & "'Il\ S~X6.SII RR \ \VL F JST\.._ \ C \ CJH1~ ll!4()
I 0\1 l'RU ts 12151 MARIPOS\ RD SJI S I l VICTOR\ I u I. .. IPJO,<
\I \1 \llll 1'\lll..,l Kll S I ' ' lll'TI ER V.AY \JPl \Sill \9PX6
\1( \ll\\1 I· \\Ill\ lllllllt ~Rt
"' I> COAC liE ' \ Rll '\PPII '1<\111 Y CA9-l(IM
\II Ill( lSI· 1\0\1\ '\ liiiROI'K\( Ill tOR 1\0\H :\ '68 • "9 1'\1 \iS Jt\\ ~ Vl(( \\ \lllY CA,y''84
CR\ S1 \I .f SI'H I \I 1/.Hl \H RCII \'01"1'\G Y>~2 \10RNI'\Cr s T\1{ I :\ '-OR((), (A 92~60
.f \/l tT\. CR\ ST\1 \1.\Rit 3'i52 \10R'\I:\(, ST\K I:\ !\ORCO, C II 92860
S\IOOTII HlGt 43062 C \I IF\ I '-TL R \ nMI,u 1 \,C\42'92
Cltt.t'KOS. BR \ '\1)1'\ THfODORl 41062 C \II I' \1 'TL RA TI\ti·Cll \. C \ 92'92
R()(;t'R'S 110\H. 1'\l. 271KO ROGLR S I I!F\IFT, ( \ Ql~44
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Rome vv as not built tn a day ho\v ever, you can v tstt ih "must sec" beautiful structures m tvv o d.t) s vv tth a great patr of vvalktng shoes and -..omc determination HistOt") and tis cui turc ootc-.. here. and the people arc friend!) and cheerful. It's the vet) cradle of human c1v 1
lttation with th man) landmarks to behold. It's no wonder that tt's I is ted as one ot the top dcstmatlons 111 the world.
I had the fortune to v istt Italy this last M.trch but could only stay one vveck:. My group landed in Horcncc and stayed 111 a villa ncar Lucca. Our m1s· swn was to visit Rome. f Iorence. Siena, Pi sa and San Gtn11ganano. We were determined to experience as much of Italy as vvc could in on..: vvo.:o.:k.
Since March is typically rainy in Italy. vv e were pleasantly surpnscd that it was sunny luck: and fortune were on our side. I hav c to say it's not much fun touring 111 the rain, so plannmg vvhen the vvcather is sullll). but not hot. vvould be an ideal tim..: to visit Italy. April through June or September and October arc the best times to v·tsit.
Our trip from I uu:a to Rome b) car '"" three and a half hours (b) train It vvould hav c been the sam..: amount of time): hovvcvcr. the car trip vvas a bonus since vvc vverc able to sec the sites along the \\Ia) up close and stop vv here we. pleased. Our plan vv as to allovv two days for VIsiting the main sights and stay ovcmtght in a great hotel. for th1s tvvo day get-a-wa). we wanted to vis it the recommended tourist spots ---the true treasures of Rome. One day was planned for visiting the Vatican and the Sistine Chapel and the following day reserved for the walkmg tour.
We strolled the Vatican museums with over nine miles of the most extensive collection of art in the world. We explored the Sistine Chapel and expcri cnccd Michelangelo's famous "Creation of Adam." and wan dered through St. Peter's Basilica and was humbled by
Roma Express Visiting Rome in Two Days
By Ingrid Anth(lny
the tmposing he.tuty ot Mtchclangelo 's Lc Pieta. Avvestruck hy all thts beaut), we k:ncvv these memoncs vv ould last a ltfetnne.
Our vv alkmg tour vv as an
an audto tour. I rom the Colosseum vve
headed for the Pantheon, the best prescrv cd ot all Roman butldmgs, and perhaps the be~t prcscrv ed hutlding of its age 111
The Co/o.\scum in Rome
adventure vv tth plenty to see. Our starting point vvas the Roman Colosseum. It i-.. a sy mho! of lmpcnal Rome and tts brcak:through achievements in engineering Capable of scat ing 'iO.OOO spectators. the Colosseum vvas used for gladiatorial contests and public spectacles It has been esttmated that about 500.000 people and over a millton wtld animals died in the Colosseum games. I'hat is a sight we were all glad not to have V\ itnessed. You can spend about tv\o hours there and headsets may be rented for
the V\orld. It's the oldest standing dmncd structure m Rome. (There arc signs 111 Rome g1v ing directiOn-.. to all its famou-.. sttcs makmg I! stmple for us tounsts.) The Pantheon has been enom10usly influential m vv estern .trchitccturc from at least the Renais-..,mcc on to the present !'he C'alifornta State Capitol in Sacram..:nto 1s a good example. The list for other examples ts endlcs...
On vv tth the tour to Trev i Fountain. the most famom. and arguably the most beautiful fountain in all of Rome. This
The ~tl.·.1tin Excelsior 111 Rome
fountain dominates the small ' I rev 1 square located in the Quinnal dtstnct. In I 712. Pope Clement XII comnusswned N1cola S,tlvn to create a large fountain at the o,quare. It vv as halted for a short time hut completed in 1762. The squan: i'> crovv dcd vv ith touri~ts, and legend has tt you vvill return to Rome if you throvv a com into the water. Ho\\lcv cr. you should toss it over your shoulder vv ith your hac;k to the fountainthree t1mcs and 11 ts guaranteed.
Novv onvv ard to the famous Spamsh Steps (Ptaaa di Spagna), another famous image in Rome. In the Renaissance penod, the squ.tre vv a-.. the most popular tourist attraction in the ct!): it attracted arti-..ts and vvrners alike and vv as full of elegant hotels. mns and residences. At the end ol the 17th century. it vv as called 1 rinita dei Montt, alter the church that dominates the squ,tre from above. hut tt "us la!L•r gtv en the name \\C
kno\.\1 today after the Spanish ambassador vv ho ltved there. Visitors enjo) gMing at the Roman Baroque st) le of the qcps. In the spring tho.: ramps ot the staircase are htcrall) coven:d vvtth flovvers and the colors are m.tgnificcnt.
We headed up the step-.. ,md vv alk:ed to our final destmatton-our hotel-and thoughts vv en.: forcuscd on good food and some rest. Our hotel. fhe \\estin Excelstor, should he included in the "must sec" stghts in Rome A fcv\ mtnutes a\v ay from the central Spanish steps and the Borghese Gardens, The Western ExcelsiOr ts located on Via Vittorio Veneto considered one of the mo-..t prestigious strcch of the capttal. It has ho-..tcd past celebrities a-.. Joan Cravv tord. Orson Wells. L11 Taylor. Rtchard Burton. and more recently. Ke• 111 Costner. Will Smith, Jim Care\ and manv others. • •
fhe hotel's opening date goes back: to Jan. 17, 1906. long before Via Veneto became fash
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