analysis of knowledge sharing behaviour in construction teams in hong kong
TRANSCRIPT
Analysis of knowledge sharing behaviour inconstruction teams in Hong Kong
PEIHUA ZHANG* and FUNG FAI NG
Department of Real Estate and Construction, The University of Hong Kong, Room 533, Knowles Building, The
University of Hong Kong, Pok Fu Lam, Hong Kong
Received 2 May 2011; accepted 22 February 2012
Knowledge sharing in construction teams is important for improved project performance and successful pro-
ject delivery. The purpose of this study is to analyse psychological motivations underlying individual knowl-
edge sharing behaviour in Hong Kong construction teams using the theory of planned behaviour (TPB). A
questionnaire survey was conducted among professionals from 172 construction companies in Hong Kong.
A total of 231 usable questionnaires were collected. Structural equation modelling (SEM) is applied to test
the research model and hypotheses. The research results indicate that professionals’ knowledge sharing
behaviour in construction teams is only significantly predicted by their intention to share knowledge rather
than perceived behavioural control over knowledge sharing, implying that knowledge sharing behaviour is
largely under the professionals’ volitional control. The research results also indicate that professionals’
knowledge sharing intention is dominantly affected by attitude and perceived behavioural control but weakly
influenced by subjective norm, which is different from other groups of professionals in prior studies. Several
managerial implications are suggested for construction companies to manage employees’ knowledge sharing
behaviour in construction teams. It is one of the first studies to employ social psychological theory to exam-
ine knowledge sharing behaviour in the construction context. However, the research model only shows pre-
dictive power and lacks explanatory power. Nevertheless, it provides a starting point for future researchers
to further explore the salient beliefs underlying attitude and perceived behavioural control so as to explain
knowledge sharing behaviour in the construction sector.
Keywords: Construction teams, Hong Kong, knowledge sharing, theory of planned behaviour.
Introduction
In the modern knowledge economy, knowledge is rec-
ognized as a critical asset for organizations to gain
competitive advantage (Grant, 1996; Nahapiet and
Ghoshal, 1998; Spender, 1998; Martın-de-Castro,
2011) and to maintain long-term success (Nonaka
and Takeuchi, 1995). Therefore, knowledge manage-
ment (KM) becomes a core business concern for
many organizations. KM is the process of identifying,
sharing and utilizing knowledge and good practice to
help organizations to compete (O’Dell and Grayson,
1998). Researchers point out that employee knowl-
edge sharing is the heart of knowledge management
(Dainty et al., 2005; Riege, 2005). Knowledge is
fundamentally created and applied by individuals
(Nonaka, 1994). Knowledge sharing is the key pro-
cess to transform individual knowledge into organiza-
tional knowledge (Foss et al., 2010; Nonaka, 1994). If
individuals are not willing to share what they know,
then implementation of knowledge management
would be out of the question. Knowledge sharing is
crucial to organizational outcomes (Foss et al., 2010).
For example, knowledge sharing could enable individ-
uals to jointly create new knowledge that is beyond
what one individually owns (van den Hooff and
Hendrix, 2004), thus giving rise to improved organi-
zational capability of innovation (Choi et al., 2008).
Knowledge sharing also could lead to a greater
individual problem-solving capacity, which is func-
tional to the organizational level problem-solving
capacity (Nickerson and Zenger, 2004). Therefore,
*Author for correspondence. E-mail: [email protected]
Construction Management and Economics (July 2012) 30, 557–574
Construction Management and EconomicsISSN 0144-6193 print/ISSN 1466-433X online � 2012 Taylor & Francis
http://www.tandfonline.comhttp://dx.doi.org/10.1080/01446193.2012.669838
organizations that aim to launch knowledge manage-
ment initiatives should motivate employees to increase
their willingness to share their knowledge for organi-
zational use (Marshall and Sapsed, 2000).
The construction industry is a project-based indus-
try, where a number of companies form a temporary
multidisciplinary organization to construct various
facilities based on contracts and specifications. After
the completion of a project, the contractual relation-
ships are usually terminated and the parties involved
move on to other projects. The temporary nature
therefore leads to ineffectiveness in managing project
knowledge. Much project knowledge is lost due to the
failure to share and record personal tacit knowledge,
the lessons learned and good practices (Kivrak et al.,
2008). The construction industry is also criticized for
the low level of innovation activities, which results
from factors such as temporary alliances, pressure of
deadlines and pursing short-term goals (Drejer and
Vinding, 2006). Further, the industry is facing new
challenges as clients are becoming more sophisticated
and they require better value for money, and the
required products are becoming more complex (Egan,
1998; Kamara et al., 2002). There is a need for
change and continuous improvement in the construc-
tion industry. KM is one of the initiatives to address
the demands of innovation, improved project perfor-
mance and client satisfaction (Carrillo et al., 2000;
Kamara et al., 2002). In Hong Kong, the Construc-
tion Industry Review Committee (CIRC) has claimed
that the Hong Kong construction industry lacks a cli-
ent-focused approach, extensively uses traditional
construction methods and has a short-term attitude to
business development (CIRC, 2001). A transforma-
tion is desired for the Hong Kong construction indus-
try to pursue the vision of ‘an integrated industry that
is capable of continuous improvement toward excel-
lence’ (CIRC, 2001, p. 2). The CIRC suggests that
the Hong Kong construction industry should seek to
be efficient, innovative and client-oriented. The com-
mittee advocates that sharing of learning and knowl-
edge should be encouraged to pursue continuous
project improvement.
For construction companies, a large amount of
valuable knowledge is embedded in construction team
members, who create and apply expert knowledge in
the construction processes. Thus, effectively leverag-
ing individuals’ knowledge in construction teams is
critical for improving project performance and suc-
cessful project delivery. A typical construction team
constitutes professionals from different disciplines
(e.g. building engineers, surveyors, structural engi-
neers, safety engineers). It is important for team
members to share their diverse knowledge to establish
mutual understanding, achieve collaboration, jointly
seek effective solutions, and improve work efficiency.
A construction team usually disbands for other pro-
jects once the current project is completed. Important
knowledge identified and learned by team members
through knowledge sharing in the current project
team can also be transferred and applied in the next
project, thus avoiding ‘reinventing the wheel’ and
reducing repetition of previous mistakes in the con-
struction process (Bresnen et al., 2003; Ma et al.,
2008; Senaratne and Sexton, 2008).
Researchers have increasing awareness that promot-
ing knowledge sharing would significantly contribute
to the improvements of project performance and orga-
nizational performance in the construction industry
(Dainty et al., 2005; Robinson et al., 2005). However,
there are few studies that explore how to motivate
people to engage in knowledge sharing within the
construction industry (Woo et al., 2004; Dainty et al.,
2005). This knowledge gap makes organizations in
the construction industry uninformed about how they
should manage employees’ knowledge sharing prac-
tice. Foss et al. (2010) comprehensively review recent
knowledge sharing research, and claim that existing
knowledge sharing literature is preoccupied with con-
structs, processes and phenomena defined as macro
(collective, organizational) level and pay compara-
tively little attention to micro (individual) level con-
structs. The aim of this study is to use Ajzen’s (1991)
theory of planned behaviour (TPB) to empirically
examine knowledge sharing behaviour in construction
teams at the individual level. TPB has been employed
by researchers to predict a wide range of behaviours
in social psychology. Recently, it has also been
employed by researchers to successfully examine
knowledge sharing behaviour of different professional
groups such as physicians in hospitals (Ryu et al.,
2003), bank employees in Greece (Chatzoglou and
Vraimaki, 2009), and employees in the oil industry
(Tohidinia and Mosakhani, 2010). This is one of the
first studies to examine professionals’ knowledge shar-
ing behaviour using TPB in the construction sector.
Literature review
A widely accepted working definition of knowledge is
‘a fluid mix of framed experience, values, contextual
information, and expertise insight that provides a
framework for evaluating, and incorporating new
experiences and information. It originates and is
applied in the minds of knowers (Davenport and
Prusak, 1998, p. 5). Strictly speaking, individual
knowledge cannot be shared directly because it
resides in the human mind and cannot be separated
from the person who knows it (Hendriks, 1999;
558 Zhang and Ng
Wasko and Faraj, 2000). In order to communicate
knowledge to others, the person who owns the knowl-
edge needs to perform the action of ‘externalization’
to codify his/her knowledge into an explicit form (e.g.
speech, articles, formulas) that can be accessed by
others (Hendriks, 1999). The explicit form of knowl-
edge is regarded as information, which is objective in
nature and could be stored in knowledge repositories
(e.g. database, documents) or circulated among peo-
ple (Firestone, 2003). On the other hand, people who
seek knowledge need to perform the action of ‘inter-
nalization’ to make sense of and absorb the informa-
tion received (Hendriks, 1999). This process entails
the action of reconstruction, where a knowledge recei-
ver builds up his/her own knowledge by digesting the
received information. The internalization can take dif-
ferent forms such as learning by doing, and trying to
understand the information based on their previous
knowledge base. The act of ‘thinking’ taking place in
the human mind is the key to transforming informa-
tion to knowledge (McDermott, 1999).
The above illustration of a simplified knowledge
sharing process indicates that knowledge sharing may
entail costs to knowledge contributors as the expenses
of time and codification effort (Kankanhalli et al.,
2005). People may not be willing to share their knowl-
edge unless they think it is worthwhile and important
(Ryu et al., 2003). Consequently, organizations should
try to understand how employees can be motivated to
engage in knowledge sharing, as Robertson (2002,
p. 307) suggests that ‘knowledge sharing is a human
activity, and understanding the humans who will do it
is the first step in successfully supporting the activity’.
Efforts have been made by researchers to understand
motivations underlying individual knowledge sharing
behaviour from different perspectives. Some research-
ers consider knowledge sharing behaviour as a form of
social exchange (Hall, 2001; Bock and Kim, 2002;
Kankanhalli et al., 2005; Wasko and Faraj, 2005; Lin,
2007; Huang et al., 2008). They find that people will
evaluate potential costs (e.g. loss of knowledge power,
codification effort) and benefits (e.g. organizational
reward, reciprocal relationship, sense of self-worth)
associated with knowledge sharing. People are more
likely to engage in knowledge sharing if they perceive
that the benefits obtained from knowledge sharing
override the costs incurred in knowledge sharing.
Researchers have also studied the motivations of
knowledge sharing behaviour by considering contex-
tual factors. They observe that employees are moti-
vated to share knowledge by perceived peer and
supervisor support (MacNeil, 2003; Cabrera et al.,
2006; Sveiby, 2007), top management support
(Connelly and Kelloway, 2003), trust among
colleagues (Ma et al., 2008), group identification
(Cabrera and Cabrera, 2005), social network and
shared goals (Chow and Chan, 2008), organizational
culture (McDermott and O’Dell, 2001), etc.
In recent years, researchers have started to use the-
ories in social psychology to understand psychological
motivations associated with individual knowledge
sharing behaviour. Ajzen and Fishbein’s (1980) the-
ory of reasoned action (TRA) has been employed by
many researchers to examine knowledge sharing
behaviour, e.g. Bock and Kim (2002), Bock et al.
(2005), Ding and Ng (2009), So and Bolloju (2005).
TRA suggests that a person’s behaviour is determined
by his/her intention to perform the behaviour, which
in turn is determined by the person’s attitude towards
and subjective norm regarding the behaviour. One
assumption underlying TRA is that most social
related actions are under volitional control (Ajzen and
Fishbein, 1980). Volitional control means that with
relevant intention, an individual is able to feel free to
choose whether or not to act in a certain way (Hansen
and Avital, 2005). Thus TRA has limitations in deal-
ing with behaviours over which people do not have
complete volitional control. When there are certain
external constraints (e.g. lack of necessary opportuni-
ties and resources) on a behaviour, the mere forma-
tion of intention is not sufficient to predict the
behaviour (Armitage and Conner, 2001). Thereafter,
Ajzen (1991) extends the TRA model by incorporat-
ing perceived behavioural control (PBC) as an addi-
tional predictor of intention and behaviour, and
establishes the model of theory of planned behaviour
(TPB). TPB proposes that individuals’ intention to
perform a behaviour is determined by three con-
structs: attitude towards the behaviour, subjective
norm regarding the behaviour, and perceived behav-
ioural control over the behaviour. The behavioural
intention and perceived behavioural control then
jointly determine performance of the behaviour. Per-
ceived behavioural control acts as a predictor of both
intention to perform a behaviour and actual perfor-
mance of the behaviour, enabling TPB to deal with
behaviours over which people have incomplete voli-
tional control. Prior research provides empirical evi-
dence that TPB is superior over TRA in explaining
individual intention to share knowledge and shows
better overall model fit than TRA (Ryu et al., 2003).
Accordingly, TPB is adopted as the theoretical frame-
work in this study to examine individual knowledge
sharing behaviour in construction teams.
Research methodology
Research design is largely determined by the research
problem under investigation (Creswell, 2003; Fellows
Knowledge sharing behaviour 559
and Liu, 2008). The purpose of this research is to
test the existing theory of TPB in examining knowl-
edge sharing behaviour in construction teams.
Researchers claim that quantitative research, which
starts from theories and concepts, is best to test a the-
ory or explanation (Bryman, 2001; Creswell, 2003).
Quantitative research uses a deductive way to make
inquiry, i.e. deducing hypotheses based on existing
theories and empirically testing the hypotheses. Con-
cepts within the hypotheses are translated into vari-
ables that are measurable.
Regarding the approaches for quantitative research,
experiment and survey are commonly used by research-
ers (Bryman, 2001; Creswell, 2003; Fellows and Liu,
2008). Experiment is conducted by changing one vari-
able and observing the effect of the change while hold-
ing the other variables and external conditions constant
(Nardi, 2003). Experiment mainly deals with observa-
ble variables, which may be quantified and changed
(Fellows and Liu, 2008). Since the variables in this
research are latent variables and related to individuals’
perceptions, they are unlikely to be manipulated and
controlled. However, surveys allow researchers to mea-
sure people’s perceptions and attitudes by asking
respondents to indicate their evaluations against a mea-
surement scale (Punch, 1998). Thus a survey is used to
collect quantitative data from a large number of
respondents in this study. Specifically, a self-adminis-
tered questionnaire survey, which was sent by mail,
was employed to reduce the researcher’s intervention
and achieve cost-effectiveness. The following sections
will describe the hypotheses deduced, the measurement
instrument developed, sampling strategy and question-
naire administering method.
Theoretical framework, research model and
hypotheses
Figure 1 shows the research model and hypotheses
formulated on the basis of TPB. A central construct
in TPB is individuals’ intention to perform a behav-
iour. According to Ajzen (1991, p. 181), intention is
‘indications of how hard people are willing to try, of
how much of an effort they are planning to exert, in
order to perform the behavior’. TPB suggests that
intention to perform a behaviour is a crucial predictor
of the actual performance of the behaviour. In knowl-
edge sharing literature, a number of studies have
empirically reported a strong and significant causal
link between knowledge sharing intention and knowl-
edge sharing behaviour, e.g. Tohidinia and
Mosakhani (2010), Jeon et al. (2011), Choi et al.
(2008). Further, Ryu et al. (2003) even use
knowledge sharing intention as a dependent variable
to examine physicians’ knowledge sharing behaviour
given the strong link between intention and behav-
iour. Based on TPB and the assertions of previous
studies, it is hypothesized that individuals’ knowledge
sharing intention in construction teams also signifi-
cantly determines their knowledge sharing behaviour.
Thus:
Hypothesis 1: Individuals’ intention to share knowledge
has a positive effect on their knowledge sharing
behaviour in construction teams.
According to TPB, in circumstances where
individuals have incomplete volitional control over a
behaviour, the actual behaviour also depends on some
non-motivational factors such as availability of requisite
opportunities, resources and tools (Ajzen, 1991). An
evaluation of those factors produces the perceived
behavioural control (PBC), which refers to people’s
perception of the ease or difficulty of performing the
behaviour of interest (Ajzen, 1991). PBC is found to
play an important role in determining knowledge shar-
ing intention of members in a community of practice
(CoP) (Jeon et al., 2011), employees in the oil industry
(Tohidinia and Mosakhani, 2010), physicians (Ryu
et al., 2003), etc. In the context of construction teams,
individuals may evaluate PBC against availability of
time, communication channels, interaction opportuni-
ties, etc. (Fong and Lee, 2006; Kazi and Koivuniemi,
2006; Styhre, 2008). It is expected that if individuals in
construction teams have a high perceived behavioural
control (PBC) concerning knowledge sharing, they are
more likely to share knowledge with teammates. Thus:
Hypothesis 2: Individuals’ perceived behavioural con-
trol has a positive effect on their knowledge sharing
behaviour in construction teams.
TPB proposes three independent determinants of
intention: attitude, subjective norm and perceived
behavioural control. Attitude towards a behaviour
concerns the degree to which a person has a favour-
able or unfavourable evaluation of the behaviour
(Ajzen, 1991). Attitude has been tested to be a signifi-
cant antecedent of organizational behavioural inten-
tions. Chang (1998) observes that peoples’ attitude
towards moral behaviour significantly affects their
moral behavioural intention. Bock and Kim (2002)
find that attitude towards knowledge sharing exerts a
strong influence on employees’ knowledge sharing
intention in large public organizations. For profes-
sionals in construction teams, it is also expected that
a positive evaluation of knowledge sharing would lead
to a higher tendency to share knowledge. For
instance, an engineer in a construction team is likely
560 Zhang and Ng
to share his knowledge to resolve a problem if he/she
appraises knowledge sharing behaviour as beneficial
to him/her. Thus:
Hypothesis 3: Individuals’ attitude towards knowledge
sharing has a positive effect on their intention to share
knowledge in construction teams.
Subjective norm is defined as perceived social pres-
sure to perform or not to perform a given behaviour
(Ajzen, 1991). The perceived social pressure is
formed by evaluating expectations of relevant impor-
tant referents. Sveiby (2007) argues that employees’
behaviour is influenced by perceived behaviours, atti-
tudes and atmosphere that characterized the life in a
working environment. People are likely to behave in
accordance with the prevailing norms in the working
environment. Subjective norm has received consider-
able empirical support as an important predictor of
behavioural intention regarding knowledge sharing in
previous studies, e.g. Bock et al. (2005), Ryu et al.
(2003), Ding and Ng (2009). In a construction team,
if a person perceives that knowledge sharing behav-
iour is supported and valued by important members
such as colleagues, supervisors and managers, he/she
would have a greater intention to share knowledge.
Thus:
Hypothesis 4: Individuals’ subjective norm regarding
knowledge sharing has a positive effect on their
intention to share knowledge in construction
teams.
TPB suggests that perceived behavioural control
not only affects an individual’s performance of a
behaviour but also influences the individual’s inten-
tion to perform the behaviour. Even if a person
has a favourable attitude towards knowledge sharing
and has positive subjective norm regarding knowl-
edge sharing, he/she may still have little intention
to share knowledge because of lack of necessary
opportunities or resources. For example, Fong and
Chu (2006) find that time constraints as a result of
a heavy workload and the busy nature of work
reduces employees’ willingness to share knowledge
in tendering departments of contracting companies.
It is conjectured that individuals’ intention is also
predicted by their perceived behavioural control
over knowledge sharing in construction teams.
Thus:
Hypothesis 5: Individuals’ perceived behavioural con-
trol over knowledge intention to share knowledge in
construction teams.
Attitude toward knowledge
sharing
Subjective norm regarding knowledge
sharing
Perceived behavioral control over knowledge
sharing
Intention to share
knowledge
Knowledge sharing
behavior
H1
H2
H3
H4
H5
Figure 1 Research model and hypotheses
Knowledge sharing behaviour 561
Research method
Measurement development
The measures for constructs in the research model
were developed according to Ajzen (2002), who
suggests the scope and content that should be mea-
sured for each construct in TPB. In addition, a
number of existing measures in previous studies
with TPB context were used as references, including
Ajzen and Driver (1992), Taylor and Todd (1995),
Bock et al. (2005) and So and Bolloju (2005). The
existing measures are consistent with Ajzen’s (2002)
suggestions and have been tested to show adequate
reliability and validity. Following Bock et al. (2005),
the types of knowledge shared were specified for
constructs of knowledge sharing behaviour and
intention to share knowledge with reference to Ma
et al.’s (2008) description of knowledge involved in
construction project teams. The item wordings in all
constructs were carefully written to reflect knowl-
edge sharing behaviour in construction teams. In
accordance with Ajzen and Fishbein’s (1980) recom-
mendation, items in the attitude construct were
measured with semantic differential scale. Items in
other constructs were measured by a seven-point
bi-polar scale following Hanson (1997). Then the
items were compiled into a questionnaire for data
collection.
Pre-testing of questionnaire
Though the measures in the newly developed survey
instrument were adapted from prior studies where
they have been tested and validated, they have not
been validated in the context of construction teams.
Therefore, a pre-testing was conducted to test the
adequacy of the questionnaire so as to identify issues
for revision. To address the content validity of the
questionnaire, several academics were invited to
review the questionnaire to identify any errors,
ambiguities, redundancies and difficult questions.
The deficient items identified were either modified
or discarded. With the content validity established,
then a pilot study was carried out to further assess
the adequacy of the questionnaire. Forty-eight pro-
fessionals working in construction teams were con-
tacted through personal networks. They were invited
to fill in the questionnaire and further assess the
questions in terms of content, wording, clarity, etc.
Data collected from the pilot study were used to
perform item analysis to preliminarily assess the
internal consistency of construct. The pilot study led
to the elimination of two items and further modifi-
cations of wording. The final items are listed in
Appendix 1.
Sampling and data collection
The research population consists of individuals work-
ing in construction teams in Hong Kong. It is difficult
to approach the individuals directly owing to lack of
personal contact details. However, information on their
companies is usually accessible. So the companies
where they work were first identified. Based on
Neuman’s (2003) recommendation, a sampling frame
was developed by searching various sources, including
The HKSAR Government List of Approved Contrac-
tors for Public Works (Development Bureau, 2010),
the list of Registered General Building Contractors
from Hong Kong SAR Buildings Department
(Buildings Department, 2010), and the Hong Kong
Builder Directory (Ho, 2004). Then the HKIE
Yearbook (HKIE, 2009) published by the Hong Kong
Institution of Engineers was used to identify the
research sample. The HKIE Yearbook listed all
members’ basic information (e.g. names, education
qualification and membership history) and provides
some members’ additional information (i.e. employer
companies, office telephone numbers and e-mails).
Members with additional information were the main
search focus. Their companies were checked against
the sampling frame. Finally, a list of 430 individuals
from 172 organizations was compiled.
The sample size of 430 individuals was considered to
be inadequate. Therefore, the method of key contact
person was used in this study. The 430 individuals were
invited to be the key contact persons. They were
requested to fill in the questionnaire and help to find
another three persons in their teams to fill in the ques-
tionnaire. The survey was conducted from March 2010
to June 2010. A total of 430 packages were sent to the
key contact persons by mail. In each package, there was
one invitation letter, four questionnaires and four free-
post envelopes. When the survey was closed, a total of
238 questionnaires were collected from 97 key contact
persons, producing a response rate of 28.4% in respect
of key contact persons, and 17.4% in respect of the
total sample. Among the 238 returned questionnaires,
seven questionnaires were ineligible and excluded from
data analysis. Table 1 summarizes the demographic
information of respondents.
Data analysis
Structural equation modelling (SEM) is selected as
the data analysis method as it has several notable
advantages over traditional data analysis methods, e.g.
multiple regression. First, it is superior in dealing with
latent variables. SEM can show the function of each
indicator on a corresponding latent construct.
Secondly, it is able to estimate a series of multiple
562 Zhang and Ng
regression equations simultaneously. Kline’s (2005)
two-step modelling method is employed, i.e. testing
the measurement model with confirmatory factor
analysis (CFA) first and then testing the structural
model with path analysis. The software of AMOS
18.0 is used to process the SEM analysis.
Measurement model
Scale reliability is first assessed by internal consistency
measured with Cronbach’s alpha and item-total coeffi-
cient. Table 2 shows that all the alpha values exceed
the threshold of 0.7 suggested by Nunnally (1978) and
all the item-total correlations are higher than the crite-
ria of 0.4 recommended by Spector (1992). It is con-
cluded that all the scales have satisfactory scale
reliability.
Confirmatory factor analysis (CFA) is then used to
assess construct validity and test the measurement
model fit (Kline, 2005; Schumacker, 2010). Following
the approach suggested by Hair et al. (1998) and Ryu
et al. (2003), construct validity is assessed by examin-
ing factor loadings of indicators, composite reliability
and average variance extracted (AVE) produced by
CFA. Hair et al. (2010) recommend that factor load-
ing of 0.5 is minimally accepted and factor loading of
0.7 is satisfactory. Table 2 shows that except KSB3
(0.510) which is minimally accepted, all the other fac-
tor loadings either approximate to or exceed the satis-
factory level. In addition, all the composite reliabilities
are higher than the cut-off level of 0.7 suggested by
Hair et al. (1998). Concerning AVE, the threshold of
0.5 is recommended by researchers (Fornell and Larc-
ker, 1981; Hair et al., 1998; Ryu et al., 2003). There-
fore, AVE for the construct of knowledge sharing
behaviour (i.e. 0.427) is below acceptable level. Since
KSB3 has the lowest factor loading, it is removed from
the construct. Then AVE for knowledge sharing
behaviour increases to 0.480 which is marginally
accepted. Because the intention scale and the knowl-
edge sharing behaviour scale are designed uniformly in
terms of the types of knowledge (see Appendix 1),
INT3 is also discarded to maintain the uniformity.
The overall measurement model fit is assessed by
absolute fit measures (i.e. v2=df , Root Mean Square
Error of Approximation (RMSEA), Standard Root
Table 1 Demographic information of respondents
Variable Categories Number of cases Frequency (%)
Gender Female 26 11.3
Male 203 87.9
Missing 2 0.9
Education High school graduate 5 2.2
Certificate or associate degree 33 14.3
Bachelor degree 142 61.5
Postgraduate 49 21.2
Missing 2 0.9
Job position Project manager 60 30.0
Site agent 17 7.4
Engineer 67 29.0
Quantity surveyor 28 12.1
Safety manager 4 1.7
Other 51 22.1
Missing 4 1.7
Working experience in current company (years) <5 93 40.3
5–10 60 26.0
10–15 29 12.6
15–20 18 7.8
>20 27 11.7
Missing 4 1.7
Working experience in construction industry (years) <5 33 14.3
5–10 44 19.0
10–15 46 20.0
15–20 27 11.7
>20 79 34.2
Missing 2 0.9
Knowledge sharing behaviour 563
Mean Square Residual (SRMR)), incremental fit
measures (i.e. Nonnormed Fix Index (NNFI), Com-
parative Fit Index (CFI)) and parsimonious fit mea-
sures (i.e. Akaike Information Criterion (AIC))
recommended by Hair (1998) and Schermelleh-Engel
et al. (2003). Table 3 shows that all the goodness-of-
fit indices achieve desired levels of values, suggesting
that the measurement model fits the data well.
Structural model
To test the research hypotheses, a structural model is
developed as shown in Figure 2. However, SEM
results suggest that the model should be rejected
because several goodness-of-fit indices fail to achieve
the desired values. Therefore, an alternative structural
model needs to be developed. Modification indices
(MI) in AMOS text output are used to modify the
structural model.
The revised structural model with standardized
path coefficients is illustrated in Figure 3. Table 4
indicates that the revised structural model is sup-
ported with most goodness-of-fit indices accomplish-
ing the desired level of values. Table 5 lists the
significant levels of path coefficients and the regres-
sion weights before standardization.
SEM results reveal that among the three determi-
nants of intention to share knowledge, perceived
behavioural control has the most significant impact
on intention (path coefficient 0.60, p < 0.001). The
next is attitude (path coefficient 0.33, p < 0.001), and
subjective norm has no significant influence on inten-
tion (path coefficient 0.04, p value 0.378). Regarding
determinants of knowledge sharing behaviour, inten-
tion significantly influences knowledge sharing behav-
iour (path coefficient 0.48, p < 0.01) while perceived
behavioural control is proved to be a poor predictor
of knowledge sharing behaviour (path coefficient
0.13, p value 0.430). The percentage of variance
explained for knowledge sharing behaviour is 78%
and for intention to share knowledge is 36%. Table 6
summarizes the results of hypotheses testing. The
Table 2 Scale reliability and validity
Construct Item
Reliability Validity
Cronbach’s
alpha
Item-total
correlation
Factor
loading
Composite
reliability AVE
Knowledge sharing behaviour (KSB) KSB1 0.737 0.601 0.711 0.746 0.427
KSB2 0.599 0.726
KSB3 0.440 0.510
KSB4 0.492 0.645
KSB1 0.730 0.596 0.703 0.735 0.480
KSB2 0.587 0.715
KSB4 0.493 0.660
Intention to share knowledge (INT) INT1 0.867 0.742 0.847 0.874 0.637
INT2 0.750 0.824
INT3 0.597 0.652
INT4 0.799 0.852
INT1 0.880 0.783 0.869 0.882 0.713
INT2 0.791 0.838
INT4 0.739 0.826
Attitude towards knowledge sharing
(ATT)
ATT1 0.892 0.787 0.863 0.896 0.687
ATT2 0.829 0.904
ATT3 0.803 0.856
ATT4 0.639 0.672
Subjective norm of knowledge
sharing (SN)
SN1 0.930 0.836 0.879 0.932 0.822
SN2 0.901 0.963
SN3 0.836 0.875
Perceived behavioural control (PBC) PBC1 0.927 0.826 0.881 0.928 0.720
PBC2 0.814 0.817
PBC3 0.760 0.760
PBC4 0.851 0.888
PBC5 0.809 0.890
564 Zhang and Ng
results also show that significant correlations exist
among the three antecedents to intention, i.e. 0.45
between attitude and subjective norm, 0.44 between
subjective norm and perceived behavioural control,
and 0.70 between attitude and perceived behavioural
control.
Discussion of results
Research results confirm the causal relationship
between intention and actual behaviour, which is
specified in Ajzen’s (1991) TPB model. The positive
relationship between intention to share knowledge
and actual knowledge sharing behaviour is also sup-
ported in many recent studies, most of which are car-
ried out in the framework of TRA, e.g. Bock and
Kim (2002), Choi et al. (2008). However, perceived
behavioural control over knowledge sharing is found
to impose very weak influence on knowledge sharing
behaviour. The result implies that when considering
knowledge sharing behaviour, people in construction
teams have more concerns about their personal psy-
chological interests (i.e. intention) than actual behav-
ioural control, as Ajzen (1991, p. 185) argues that
the relative importance of intentions and perceived
behavioral control in the prediction of behavior is
expected to vary across situations and across different
behaviors. When the behavior/situation affords a per-
son complete control over behavioral performance,
intentions alone should be sufficient to predict behav-
ior.
Thus, the insignificant impact of behavioural con-
trol on knowledge sharing behaviour found in this
study suggests that knowledge sharing behaviour is
largely under people’s volitional control in Hong
Kong construction teams. In fact, the most frequently
used method for knowledge sharing is face-to-face
communication in construction teams (Fong and Lee,
2006; Kivrak et al., 2008; Styhre, 2008). Therefore,
people do not rely heavily on external tools or
resources to conduct knowledge sharing.
Ajzen (1991) asserts that the relative importance of
attitude, subjective norm and perceived behavioural
control in the prediction of intention changes in dif-
ferent situations. In this study, it is found that inten-
tion is dominantly influenced by attitude and
perceived behavioural control in predicting knowledge
sharing behaviour but has no significant association
with subjective norm. A positive attitude towards
knowledge sharing leading to strong intention to share
knowledge has been reported by many researchers,
e.g. Bock et al. (2005), Bock and Kim (2002),Table
3Goodness-of-fitindices
formeasuremen
tmodel
Index
Calculationofmeasures
Accep
table
level
Accep
tability
Absolute
fitmeasures
w2/df
2.521
<3
Accep
ted
RM
SEA
0.081
<0.10
Accep
ted
SRM
R0.054
<0.10
Accep
ted
Increm
entalfitmeasures
NNFI
0.927
>0.90
Accep
ted
CFI
0.941
>0.90
Accep
ted
Parsim
oniousfitmeasures
AIC
407.140>
342.000407.140<3393.665
Smaller
thanAIC
forco
mparisonmodel
Marginal
Knowledge sharing behaviour 565
Lin (2007), Huang et al. (2008), Chow and Chan
(2008). Therefore, it is concluded that people with a
favourable attitude towards knowledge sharing are
more likely to share their knowledge with teammates
in construction teams.
It is interesting to note that perceived behavioural
control has indirect impact on actual behaviour (i.e.
through intention) but has no direct impact on actual
behaviour. Godin et al. (1993) find a similar phenom-
enon in their study and explain that the phenomenon
is a product of the volitional aspect of the behaviour
being examined. Again, it is indicated that knowledge
sharing behaviour in construction teams is under peo-
ple’s volitional control. However, the presence of
opportunities and resources for knowledge sharing
can enhance the formation of strong intention to
share knowledge, which in turn influences knowledge
sharing behaviour.
The research results indicate that subjective norm
of knowledge sharing does not significantly influence
e13
e14
e15
e16
e17
e18
e1 ATT1
INT1
INT INT2
INT4
KSB1
KSB KSB2
KSB4
ATT
e2 ATT2
e3 ATT3
e4 ATT4
e5 SN1
SNe6 SN2
e7 SN3
e8 PBC1
PBC
e9 PBC2
e10 PBC3
e11 PBC4
e12 PBC5
res1
res2
1
1
1
1
1
1
1
1
1
11
1
11
1
1
1
1
1
1
1
1
1
1
1
Figure 2 Proposed structural model
Notes: ATT = attitude; SN = subjective norm; PBC = perceived behavioural control; ATT1 to ATT4 = items measuring
attitude; SN1 to SN3 = measuring subjective norm; PBC1 to PBC5 = items measuring perceived behavioural control; INT1
to INT4 = items measuring intention; KSB1 to KSB4 = items measuring knowledge sharing behaviour; e1 to e18 =
measurement error associated with each observed variable; res1 to res2 = residual error associated with each latent
endogenous variable.
566 Zhang and Ng
intention to share knowledge. The result is inconsis-
tent with some researchers’ assertion that subjective
norm is crucial in determining intention in Confucian
cultural (e.g. Chinese) background, where collectiv-
ism and social pressure to comply with collective
norms are stressed (Lee and Green, 1991). In fact,
the role of subjective norm in predicting knowledge
sharing intention varies a lot in the existing literature.
Some researchers report that subjective norm signifi-
cantly affects individuals’ intention to share knowl-
edge (Ryu et al., 2003; Bock et al., 2005; Chow and
Chan, 2008; Chatzoglou and Vraimaki, 2009; Jeon
et al., 2011), while some researchers find that there is
no significant relationship between subjective norm
and intention to share knowledge (So and Bolloju,
2005; Huang et al., 2008). According to Ajzen and
Fishbein (1980), the variations in weights for predic-
tors of intention may result from changes in the ele-
ments that define a behaviour (i.e. action, target,
context and time) and individual differences (e.g.
demographic variables, personality differences). Sev-
eral plausible explanations are suggested for the insig-
nificant impact of subjective norm on intention by
considering these issues. First, the characteristics of
e1
e2
e3
e4
.77
.77
.88
.88
.93.96
SN
.45
ATT
.88
.80
.73.54
.78.88
.90
.81
PBC
.13
.44
.70
.60
.04
.33 res1
.78.87
.84
.83
.48
.50
res2
KSB
.36 .70
.72
.65.43
KSB2
KSB1
KSB4
.52
e16
e17
e18
e13
e14
e15
.75
.70
.68
INT2
INT4
INT1
INT
.77
.63
.74
.86
.90
.82
.73 .86
.67.45
ATT4
ATT1
ATT2
ATT3
SN1
SN2
SN3
e6
e7
e8
e9
e10
e11
e12
.35
PBC5
PBC4
PBC3
PBC2
PBC1
e5
Figure 3 Revised structural model with standardized path coefficients
Notes: ATT = attitude; SN = subjective norm; PBC = perceived behavioural control; ATT1 to ATT4 = items measuring
attitude; SN1 to SN3 = measuring subjective norm; PBC1 to PBC5 = items measuring perceived behavioural control; INT1
to INT4 = items measuring intention; KSB1 to KSB4 = items measuring knowledge sharing behaviour; e1 to e18 =
measurement error associated with each observed variable; res1 to res2 = residual error associated with each latent
endogenous variable.
Knowledge sharing behaviour 567
respondents may contribute to the insignificance. As
indicated in Table 1 (demographic information on
respondents), a large proportion of the respondents
are experienced and in senior positions so they may
have less concern about subjective norm than junior
team members (So and Bolloju, 2005). Secondly,
subjective norm has different levels of influences on
employees in different research contexts. For instance,
subjective norm has a strong effect on physicians’
behavioural intention to share knowledge owing to
hospitals’ active organizational learning mechanisms
and physicians’ highly self-regulatory professional
characteristics (Ryu et al., 2003). In construction
teams, the knowledge sharing culture may not be as
strong as to make professionals feel obliged to share
knowledge (Huang et al., 2008). Thirdly, the collec-
tivism orientation in Hong Kong may not be as strong
as in other Asian countries such as Korea. Subjective
norm plays an important role in determining knowl-
edge sharing intention in the Korean context; see e.g.
Jeon et al. (2011), Bock et al. (2005), Ryu et al.
(2003). Though both Korea and Hong Kong are
Asian countries influenced by a collective cultural
background, Hong Kong has also been influenced by
Western culture because of its history as a British col-
ony. Therefore, people may have less concern regard-
ing others’ expectations than people in Korea. As a
result, for people in construction teams, ‘personal
considerations tended to overshadow the influence of
perceived social pressure’ (Ajzen, 1991, p. 189).
High correlations are found to exist among three
proposed antecedents to intention. The correlation
between attitude and subjective norm implies that the
stronger the knowledge sharing norm is in construc-
tion teams and organizations, the more positive the
construction team members’ attitude is toward knowl-
edge sharing. This implication is supported by many
prior studies, e.g. Bock et al. (2005), Chow and Chan
(2008), Ding and Ng (2009) and Ryu et al. (2003).
Similarly, the correlation between subjective norm
and perceived behaviour control indicates that people
may feel that they have more control over knowledge
sharing if they perceive a supportive environment for
knowledge sharing. Furthermore, the correlation
between attitude and perceived behavioural control
suggests that if people perceive there are sufficient
resources, opportunities and tools for knowledge shar-
ing, they may develop a more favourable attitude
towards knowledge sharing.
Conclusion
The purpose of this study is to examine individual
knowledge sharing behaviour based on the theory ofTable
4Goodness-of-fitindices
forrevised
structuralmodel
Index
Calculationofmeasures
Accep
table
level
Accep
tability
Absolute
fitmeasures
w2/df
2.315
<3
Accep
ted
RM
SEA
0.076
<0.10
Accep
ted
SRM
R0.054
<0.10
Accep
ted
Increm
entalfitmeasures
NNFI
0.937
>0.90
Accep
ted
CFI
0.948
>0.90
Accep
ted
Parsim
oniousfitmeasures
AIC
381.727>342.000381.727<3393.665
Smaller
thanAIC
forco
mparisonmodel
Marginal
568 Zhang and Ng
planned behaviour (TPB). It is one of the first studies
to employ existing social psychological theories to
examine professionals’ knowledge sharing behaviour
in construction teams. The research results show that
individuals’ knowledge sharing behaviour is signifi-
cantly affected by their intention to share knowledge
but not perceived behavioural control over knowledge
sharing, indicating that knowledge sharing behaviour
is largely under professionals’ volitional control in
construction teams in Hong Kong. The research
results also reveal that professionals’ intention to
share knowledge is dominantly predicted by their atti-
tude towards knowledge sharing and perceived behav-
ioural control over knowledge sharing, but weakly
related to subjective norm of knowledge sharing.
The findings of this study provide some managerial
implications for construction companies to manage
employees’ knowledge sharing practices in construc-
tion teams. The research results indicate that it is crit-
ical for managers to maintain among employees a
favourable and positive attitude towards knowledge
sharing. Prior research suggests that employees’ atti-
tudes towards knowledge sharing could be driven by
organizational extrinsic reward (Huang et al., 2008),
Table 5 Regression weights of revised structural model
Estimate S.E. C.R. P Label
INT <— ATT 0.467 0.105 4.452 ⁄⁄⁄ par_11
INT <— SN 0.038 0.043 0.881 0.378 par_12
INT <— PBC 0.600 0.076 7.864 ⁄⁄⁄ par_15
KSB <— INT 0.403 0.140 2.875 0.004 par_10
KSB <— PBC 0.107 0.136 0.789 0.430 par_14
ATT4 <— ATT 1.000
ATT3 <— ATT 1.401 0.122 11.503 ⁄⁄⁄ par_1
ATT2 <— ATT 1.360 0.115 11.778 ⁄⁄⁄ par_2
ATT1 <— ATT 1.379 0.120 11.467 ⁄⁄⁄ par_3
SN3 <— SN 1.000
SN2 <— SN 1.081 0.049 22.020 ⁄⁄⁄ par_4
SN1 <— SN 1.013 0.054 18.803 ⁄⁄⁄ par_5
PBC2 <— PBC 1.000
PBC1 <— PBC 0.962 0.061 15.667 ⁄⁄⁄ par_6
PBC3 <— PBC 0.984 0.065 15.070 ⁄⁄⁄ par_7
PBC4 <— PBC 1.011 0.064 15.697 ⁄⁄⁄ par_8
PBC5 <— PBC 1.039 0.066 15.839 ⁄⁄⁄ par_9
INT1 <— INT 1.000
INT2 <— INT 1.067 0.066 16.234 ⁄⁄⁄ par_18
INT4 <— INT 0.936 0.061 15.232 ⁄⁄⁄ par_19
KSB1 <— KSB 1.000
KSB2 <— KSB 1.114 0.129 8.650 ⁄⁄⁄ par_20
KSB4 <— KSB 0.792 0.109 7.249 ⁄⁄⁄ par_21
Note: ⁄⁄⁄ p < 0.001.
Table 6 Summary of hypotheses testing results
Hypotheses Path Path coefficient Result
H1 Intention ? behaviour 0.48⁄⁄ Supported
H2 Perceived behavioural control? behaviour 0.13 Not supported
H3 Attitude ? intention 0.33⁄⁄⁄ Supported
H4 Subjective norm ? intention 0.04 Not supported
H5 Perceived behavioural control ? intention 0.60⁄⁄⁄ Supported
Notes: ⁄⁄⁄ p < 0.001, ⁄⁄ p < 0.01.
Knowledge sharing behaviour 569
anticipated reciprocal relationships (Bock and Kim,
2002; Bock et al., 2005; Tohidinia and Mosakhani,
2010), knowledge self-efficacy (Lin, 2007; Huang
et al., 2008; Tohidinia and Mosakhani, 2010) and
social networks and shared goals (Chow and Chan,
2008). Given the suggestions, managers could consider
addressing knowledge sharing in a performance evalua-
tion system. They could also establish a positive social
culture in construction teams to reinforce interpersonal
interactions and foster reciprocal relationships among
team members. In addition, managers should provide
useful feedback to improve team members’ knowledge
self-efficacy, e.g. notifying knowledge contributors
what difference has been made to the project as a result
of their knowledge sharing (Husted and Michailova,
2002; Ye et al., 2006).
The research findings provide clear evidence that
managers need to enhance team members’ perception
of perceived behavioural control, which is the most
important predictor of individuals’ intention to share
knowledge. Construction companies are characterized
by an ‘oral culture’ whereby face-to-face communica-
tion is the main medium for communicating knowl-
edge (Fong and Lee, 2006; Kivrak et al., 2008;
Styhre, 2008). In such a working environment, man-
agers could reinforce social capital to provide the nec-
essary conduits for professionals to network and share
their knowledge (Subramaniam and Youndt, 2005).
Professionals are more likely to engage in knowledge
sharing if such social interaction opportunities are
provided (Kazi and Koivuniemi, 2006; Styhre, 2008).
Because of the oral culture, much valuable know-how
knowledge is confined in professionals’ minds, and
does not surface until someone seeks the knowledge
for problem solving. In Styhre’s (2008) investigation,
a site manager reported that his colleagues are ‘not
reluctant to share their insights but they don’t really
share without being asked to’ (Styhre, 2008, p. 948).
Therefore, coffee break conversations (Styhre, 2008)
and meetings (Fong and Lee, 2006) are found to be
important sources of knowledge sharing in construc-
tion teams. Researchers also suggest that coaching
and mentoring are good ways for senior professionals
to share knowledge with junior professionals (Dainty
et al., 2005). Most of construction professionals’
knowledge is tacit and embedded in practical experi-
ence, thus it may be difficult for professionals to artic-
ulate the ‘sticky’ knowledge. Coaching or mentoring
allows junior professionals to imitate actions and
acquire knowledge through ‘learning by doing’.
Though subjective norm is found to have weak
influence on knowledge sharing intention, strong sub-
jective norm regarding knowledge sharing may lead to
individuals’ more favourable attitude towards and
more perceived behavioural control over knowledge
sharing. Therefore, managers should build up the
knowledge sharing norm within construction teams
and even in the whole organization. Managers could
address the importance of knowledge sharing in com-
pany manuals or promote knowledge sharing in news-
letters, brochures or other publications. Leaders’
behaviour usually exerts normative pressure on
employees. So managers could establish the knowl-
edge sharing norm in construction teams by role
modelling, i.e. they actually participate in knowledge
sharing activities and share their own knowledge
(Cabrera et al., 2006; Sveiby, 2007).
There are a number of limitations in this study.
However, those limitations also provide direction for
future studies. TPB suggests that each of attitude,
subjective norm and perceived behavioural control is
further predicted by a set of salient beliefs. The
research model in this study only examines the predic-
tion power of TPB regarding knowledge sharing
behaviour without investigating underlying beliefs.
The research model could not explain individuals’
underlying mental processes for formations of attitude,
subjective norm and perceived behavioural control. In
future studies researchers could make efforts to
develop an explanatory model for knowledge sharing
behaviour by inaugurating TPB with various beliefs.
In addition, only individuals in Hong Kong construc-
tion teams are studied, therefore the results may not
be applicable to other regions because of different con-
struction practices and different cultural characteris-
tics. Nevertheless, a starting point is provided for
researchers to conduct similar research in other
regions to find out the determinants of professionals’
knowledge sharing behaviour in the construction con-
text. Owing to limited resources, a cross-sectional
research design is used in this study, which limits the
extent of causality that can be inferred from results. In
future, the study can be extended to collect longitudi-
nal data to investigate the casual relationships between
constructs of TPB regarding professionals’ knowledge
sharing behaviour in the construction context.
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Appendix
Measurement items developed
Constructs Measurement items Sources
Knowledge sharing
behaviour(1) I share my technical skills (e.g. construction methods) with
teammates (rarely/frequently)
(2) I share my managerial expertise (e.g. progress control exper-
tise) with teammates (rarely/frequently)
(3) I share official documentations or manuals with teammates
(rarely/frequently)
(4) I share project knowledge (e.g. site conditions, project sta-
tus, client requirements) with teammates (rarely/frequently)
Ajzen (2002); Bock
et al. (2005);
Ma et al. (2008)
Intention to share
knowledge(1) I intend to share my technical skills (e.g. construction
method) with teammates (disagree/agree)
(2) I would share my managerial expertise (e.g. progress con-
trol) with teammates (disagree/agree)
(3) I would always share official documentations or manuals
with teammates (disagree/agree)
(4) I would try to share project knowledge (e.g. site conditions,
project status or client requirements) with teammates (dis-
agree/agree)
Taylor and Todd
(1995); Ajzen (2002);
Bock et al. (2005)
(Continued)
Knowledge sharing behaviour 573
Appendix (Continued)
Constructs Measurement items Sources
Attitude towards
knowledge sharing(1) My knowledge sharing with teammates is (bad/good)
(2) My knowledge sharing with teammates is
(harmful/beneficial)
(3) My knowledge sharing with teammates is
(worthless/harmful)
(4) My experience in sharing knowledge with teammates is
(unpleasant/pleasant)
Taylor and Todd
(1995);
Ajzen (2002); Bock
et al. (2005)
Subjective norm of
knowledge sharing(1) People who are important to me think that I should share
knowledge with my teammates (unlikely/likely)
(2) People who may influence my behaviour think that I should
share knowledge with my teammates (unlikely/likely)
(3) People whose opinions I value think that I should share
knowledge with my teammates (unlikely/likely)
Ajzen and Driver
(1992)
Taylor and Todd
(1995)
Perceived behavioural
control(1) I am able to share knowledge with teammates (disagree/
agree)
(2) Sharing my knowledge with teammates is within my control
(disagree/agree)
(3) I have the resources to support my knowledge sharing with
teammates (disagree/agree)
(4) I have the opportunities to share knowledge with teammates
(disagree/agree)
(5) I have the ability to share knowledge with teammates
(disagree/agree)
Taylor and Todd
(1995);
Ajzen (2002);
So and Bolloju (2005)
574 Zhang and Ng