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2018 Annual Conference Hashtag

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2 2018 AMS Annual Conference

2018 AMS Annual Conference


Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

-Jeff Bezos, Founder and CEO of Amazon.com

Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokemon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. The fast pace of technological development, increasing peer customer and social influence, ever shifting customer tastes, and a tremendous diversity of customer needs signal the upcoming golden age of marketing as well as the challenges it brings. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, relevant, engaging, and efficient.

This year’s conference theme focuses on exploring how marketers can learn about customers through big data and integration of information from digital and other sources and utilize their knowledge to create an enhanced customer experience throughout the customer journey.

2018 Conference Co-Chairs:Monika Kukar-Kinney, University of Richmond, USALan Xia, Bentley University, USA


AMS Officers (2016-2018)

AMS OFFICERS (2016-2018)

PresidentAdilson Borges, Carrefour & NEOMA Business School, France

Executive Vice President/DirectorHarold W. Berkman, University of Miami, USA

President-ElectO.C. Ferrell, Auburn University, USA

Immediate Past-PresidentLinda Ferrell, Auburn University, USA

Vice President for PublicationsJames S. Boles, University of North Carolinaat Greensboro, USA

Vice President for ProgramsJulie Guidry Moulard, Louisiana Tech University, USA

Vice President for Membership-North AmericaTodd Donavan, Colorado State University, USA

Vice President for Membership-InternationalNicholas Paparoidamis, NEOMA Business School, France

Vice President for DevelopmentAngeline Close, University of Texas at Austin, USA

Secretary/TreasurerNina Key, Rowan University, USA

Co-Chair, Board of GovernorsJoseph F. Hair, Jr., University of South Alabama, USABarry J. Babin, Louisiana Tech University, USA

Co-Director of International ProgramsJay D. Lindquist, Western Michigan University, USABarry J. Babin, Louisiana Tech University, USA

Director of Social MediaJanna Parker, James Madison University, USA


AMS Board of Governors (2016-2018)

AMS BOARD OF GOVERNORS (2016-2018)

Barry J. BabinLouisiana Tech University, USACo-Chair (2016-2022)

Joseph F. Hair, Jr.University of South Alabama, USACo-Chair (2012-2018)

Adel El-AnsaryUniversity of North Florida, USA (2014-2020)

John B. FordOld Dominion University, USA (2012-2018)

Jean-Luc HerrmannUniversity of Lorraine, France (2016-2022)

Eli JonesTexas A&M University, USA (2014-2020)

Michel LarocheConcordia University, Canada (2012-2018)

David J. OrtinauUniversity of South Florida, USA (2016-2022)

Leyland PittSimon Fraser University, USA (2016-2022)

Linda PriceUniversity of Oregon, USA (2014-2020)

Bodo SchlegelmilchVienna University of Economics and Business Administration, Austria (2014-2020)

Rosann SpiroIndiana University, USA (2012-2018)


2018 AMS Conference Tracks & Track Chairs

2018 AMS CONFERENCE TRACKS & TRACK CHAIRS

Advertising & IMCJeffrey Carlson, University of Richmond, USAIoannis Kareklas, SUNY at Albany, USA

B2B Marketing & Channels of DistributionTobias Schäfers, TU Dortmund, Germany Mark Groza, Northern Illinois University, USA

Brand ManagementBrian Brown, Virginia Commonwealth University, USA Mayoor (Max) Mohan, Virginia Commonwealth University, USA

Consumer BehaviorSara Hanson, University of Richmond, USA Cat Armstrong-Soule, Western Washington University, USA

Digital Marketing & Social MediaDebra Zahay, St. Edward’s University, USAJanna Parker, James Madison University, USA Juli James, St. Edward’s University, USA

Ethics, Sustainability & Corporate Social ResponsibilityNada Nasr Bechwati, Bentley University, USA Gary Ottley, Babson College, USA

International MarketingPiyush Sharma, Curtin University, Australia Russel Kingshott, Curtin University, Australia

Innovation & New Product DevelopmentYinghong (Susan) Wei, Texas A&M International University, USAAnna Cui, University of Illinois, Chicago, USA

Marketing Metrics, Analytics, & Research MethodsMarko Sarstedt, Otto-von-Guericke-Universität, GermanyJamie Carlson, University of Newcastle, Australia

Marketing Pedagogy & EducationAgung Sembada, Monash University, Malaysia Treasa Kearney, University of Liverpool, UK

Marketing StrategyYong Wang, Ohio University, USAJoicey Wei Jie, SIM University, Singapore



Public Policy & Marketing for Non-ProfitsVincent Xie, University of Massachusetts Boston, USAColleen Bee, Oregon State University, USA

Relationship Marketing: B2B & B2CKishore Gopalakrishna Pillai, University of East Anglia, UKDavid Woisetschlager, TU Braunschweig, Germany

Retailing & PricingAnne Roggeveen, Babson College, USALauren Beitelspacher, Babson College, USA

Sales ManagementEdward Nowlin, Kansas State University, USADoug Walker, Kansas State University, USA

Sensory & Food/Beverage Marketing Dipayan (Dip) Biswas, University of South Florida, USARuta Ruzeviciute, Vienna University of Economics & Business, Austria

Services and Entertainment MarketingXiucheng Fan, Fudan University, China Shuai Yang, Donghua University, China

Theme Track 1: Augmented Reality, Internet of Things, and Futuristic Marketing Bruce Weinberg, University of Massachusetts, Amherst, USAFrancisco Villarroel Ordenes, University of Massachusetts, Amherst, USA

Theme Track 2: Consumer Journey: Enhancing Customer Experience in the Digital AgeHenri Weijo, Bentley University, USAMarkus Giesler, York University, Canada

Doctoral ColloquiumAltaf Merchant, University of Washington, Tacoma, USA John B. Ford, Old Dominion University, USA

Mary Kay Inc. Doctoral Dissertation CompetitionCesar Zamudio, Kent State University, USARaj Agnihotri, University of Texas-Arlington, USA Kevin Shanahan, Mississippi State University, USA



Special Session SubmissionsAdam Mills, Loyola University New Orleans, USA Karen Robson, Central Michigan University, USA

Proceedings EditorsNina Krey, Rowan University, USAPatricia Rossi, IÉSEG, France


DAILY HIGHLIGHTS • Wednesday, May 23, 2018

RegistrationRiver/Port/Starboard, 7:30 am - 6:00 pm

Teaching Digital Marketing Certificate ProgramKabacoff, 8:00 am - 12:00 pm

Refreshment BreakSponsored by Marketplace® SimulationsRiver/Port/Starboard, 10:00 am - 10:30 am

LunchOn Your Own, 12:00 pm - 1:30 pm

Meet the Editors IKabacoff, 1:30 pm - 3:00 PM

Refreshment BreakSponsored by Marketplace® SimulationsRiver/Port/Starboard, 3:00 pm - 3:30 pm

Welcome Reception River/Port/Starboard, 6:00 pm - 7:30 pm

DAILY HIGHLIGHTS • Tuesday, May 22, 2018

AMS Executive Committee MeetingSteering, 8:00 am - 5:00 pm

RegistrationRiverside Registration Desk, 3:00 pm - 6:30 pm

Pre-Conference Reception Compass, 6:00 pm - 7:00 pm

Pre-Conference Activities

Tuesday, 8:00 am - 5:00 pmAMS Executive Committee Meeting

Steering

Tuesday, 6:00 pm - 7:00 pmPre-Conference Reception

Compass


Wednesday, 8:00 am - 12:00 pm

2018 AMS Program Schedule


Session 1. Teaching Digital Marketing Certificate Program(Prior registration required)Room: KabacoffInstructors: Debra Zahay, St. Edward’s University Janna Parker, James Madison University Kevin James, University of Texas at Tyler

Wednesday, 8:30 am -10:00 am

Session 2A. Use of Emotional Appeals in AdvertisingRoom: WinwardDiscussion Leader: Varsha Jain, MICA

The Effect of Narrative Advertising on Willingness to Advice: The Moderating Role of Language ConcretenessValentina Pitardi, Kedge Business School - MarseilleLaurence Dessart, Kedge Business School - Bordeaux

A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New ProductsFanny Cambier, Université Catholique de LouvainIngrid Poncin, Université Catholique de Louvain

The Impact of Celebrity Blameworthiness in a Scandal on the Global Market Value of the Endorsed BrandsLei Huang, State University of New York at FredoniaJunzhou Zhang, Old Dominion University

Role of Religion on Direct Comparative Advertising? A Study of Honey MarketRajesh Srivastava, Sydenham Institute of ManagementManoj Bhide, Sydenham Institute of Management

Session 2B. Brand Love and Loyalty: Country and Community Love, and Celebrities Behaving BadlyRoom: SteeringDiscussion Leader: Tessa Garcia-Collart, Florida International University

When Good Brands Do Bad: The SequelObinna O. Obilo, Central Michigan UniversityBruce L. Alford, Louisiana Tech UniversityDavid A. Locander, University of Tennessee Chattanooga


Wednesday, 8:30 am -10:00 am

Brand Association and Emotional Confidence: Determinants of Brand LoyaltyWajid H. Rizvi, IBA KarachiAmber G. Rashid, IBA KarachiHuma Amir, IBA Karachi

A Conceptual Framework of Erasmus Students as Advocates of a Country BrandSuzanne Amaro, Polytechnic Institute of ViseuCristina Barroco, Polytechnic Institute of ViseuCarmen Martins, Bournemouth UniversityJoaquim Antunes, Polytechnic Institute of Viseu

Attachment Styles and Brand RelationshipsMelika Kordrostami, California State University San BernardinoElika Kordrostami, Homboldt State UniversityVahid Rahmani, Rowan University

Session 2C. Sustainability Across Borders, Economies, and IndustriesRoom: BridgeDiscussion Leader: Anjali Bal, Babson College

CSR (Communication) of Hotels and Consumer Responses Towards ItAndrea Ettinger, Alpen-Adria-Universität KlagenfurtSonja Grabner-Kräuter, Alpen-Adria-Universität KlagenfurtRalf Terlutter, Alpen-Adria-Universität Klagenfurt

Social Responsibility in Accessible Adventure Tourism: Analysis of Companies in the Central Region of PortugalRita Lopes, School of Technology and Management of ViseuCristina Barroco, School of Technology and Management of ViseuJoaquim Antunes, School of Technology and Management of Viseu

All by Myself! The Sustainable Liability and the Responsible FashionBruna Jochims, NEOMA Business SchoolAmanda Pruski Yamim, Grenoble École de ManagementPatricia Rossi, IÉSEG Business School

Session 2D. Morals in SustainabilityRoom: Quarterdeck ADiscussion Leader: Kelly Weidner, Saint Mary’s College of California

Role of Moral Obligation on Green IT/IS Usage Intent in Consumers in IndiaAnkita Misra, IIM LucknowMoutusy Maity, IIM LucknowArunima Shah, IIM Lucknow


Wednesday, 10:00 am - 10:30 am

The Evolution of the Impact of Religion and Life Satisfaction on Environmental ConcernChristian Hinsch, Grand Valley State UniversityReto Felix, University of Texas Rio Grande Valley

Ethical Perceptions on Cigarette MarketingLukman Aroean, Norwich Business School, University of East AngliaNathalia Tjandra, Business School, Edinburgh Napier University

Session 2E. Relationship Marketing - Consumer PerspectivesRoom: Quarterdeck BDiscussion Leader: Ismail Golgeci, Norwich Business School

Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual FrameworkDorcia Bolton, Cleveland State UniversitySreedhar Madhavaram, Cleveland State University

Consumers’ Trust Recovery in a Food RetailerBranko Bozic, NEOMA Business School

Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity SalienceOliver Cruz-Milan, Texas A&M University-Corpus ChristiRicardo Jimeno-Espadas, Universidad de Quintana Roo-Chetumal

What Is the Role of the Relationship in CRM? Exploring the Gaps Between Intended and Actual BehaviorLaura Rifkin, Pace UniversityColleen P. Kirk, New York Institute of Technology

Session 2F. SPECIAL SESSION: Reviewing the Reviewers: Insights on How to Read, Interpret and Respond to ReviewsRoom: Quarterdeck CDiscussion Leader: David J. Ortinau, University of South FloridaPanelists: David J. Ortinau, University of South Florida Michael J. Dorsch, Clemson University Les Carlson, University of Nebraska

Wednesday, 10:00 am - 10:30 am

Refreshment BreakSponsored by Marketplace® SimulationsRiver/Port/Starboard




Session 3A. Signals and Stories in Advertising: The Influence of Sharing Information, Use of Language, and Celebrity BlameworthinessRoom: SteeringDiscussion Leader: Madhupa Bakshi, The Heritage Academy

Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green CommunicationChun-Tuan Chang, Department of Business Management, National

Sun Yat-sen UniversityGuei-Hua Huang, Department of Business Management, National Sun

Yat-sen UniversityPei-Chi Liu, EVERPRO Insurance Brokers Co., Ltd.

Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product EvaluationKlaus-Peter Wiedmann, Leibniz University of Hannover, Institute of

Marketing and ManagementJanina Haase, Leibniz University of Hannover, Institute of Marketing

and ManagementJannick Bettels, Leibniz University of Hannover, Institute of

Marketing and ManagementFranziska Labenz, Leibniz University of Hannover, Institute of

Marketing and Management

Understanding the Viability of Three Types of Approach of Advertising in Emerging MarketsRajesh Srivastava, Sydenham Institute of ManagementManoj Bhide, Sydenham Institute of Management

Session 3B. Luxury ProductsRoom: BridgeDiscussion Leader: Edward Nowlin, Kansas State University

In the Conflict Between Heart and Mind: Involvement and Aspiration MattersNayyer Naseem, Northeastern State University, Tahlequah,

OklahomaAttila Yaprak, Wayne State University, Detroit, Michigan

A Cross Cultural Comparison of Status-Motivated Luxury Consumption in USA and VietnamThao Phuong Nguyen, Cass Business School, City University of

LondonGeorge Balabanis, Cass Business School, City University of London



Talking About My Generation: Revisiting the Influence of Age in Luxury Counterfeit ConsumptionJulia Pueschel, Paris-Dauphine University, France / Paris Sorbonne

Abu DhabiCécile Chamaret, Ecole PolytechniqueBéatrice Parguel, CNRS / Paris-Dauphine UniversityPierre Valette-Florence, Pierre Mendès France University

Understanding the Luxury Consumption During Weddings in Southern IndiaGanesh B.E., MICAVarsha Jain, MICARussell Belk, Professor, Kraft Foods Canada Chair in Marketing,

Schulich School of Business, York UniversitySubhadip Roy, Indian Institute of Management Udaipur

Session 3C. DOCTORAL COLLOQUIUM: Ethics and Social ResponsibilityRoom: LeewardDiscussion Leader: John Ford, Old Dominion UniversityDiscussant: Sihem Dekhili, University of Strasbourg

Developing a Framework to Evaluate the Role of Medical Tourism in the Wellbeing and Quality of Life of Tourists (Patients)Amin Zakerinia, University of Edinburgh, Business SchoolDahlia El-Manstrly, University of Edinburgh, Business School

The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers’ Privacy ConcernsSabinah Wanjugu, Louisiana Tech University

Is All Fraud Created Equal?Kristina Stuhler, Old Dominion UniversityJunzhou Zhang, Old Dominion University

Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm CrisisRan Liu, Old Dominion University

Session 3D. Sensory Aspects of RetailingRoom: WinwardDiscussion Leader: Stefanie Paluch, RWTH Aachen University

The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food PurchasesDipayan Biswas, University of South FloridaCourtney Szocs, Portland State University

The Effects of Retail Ambient Music and Noise on Food PurchasesDipayan Biswas, University of South FloridaKaisa Lund, Linnaeus UniversityCourtney Szocs, Portland State University



It’s All in the Mix - How Music and Light Affect Shoppers’ In-store BehaviorJulian Allendorf, University of MuensterMirja Bues, University of MuensterManfred Krafft, University of Muenster

Session 3E. Customer Experiences in the Digital AgeRoom: PelicanDiscussion Leader: Dan Li, The University of Texas at Austin

Good Talking to You: Consumer Engagement Through Live Customer ServiceDan Li, The University of Texas at AustinMatthew Eastin, The University of Texas at Austin

Consumers’ Willingness to Try a Robotic Shopping Assistant: The Role of ImageryNobuyuki Fukawa, Missouri University of Science and TechnologyYu-Shan SandyHuang, Northern Michigan University

Real Meanings of Virtual Experiences: A Structured Abstract of a ZMET Study in Young ConsumersJulieta Mercado-González, Anahuac University MexicoCarlos Gutierrez-Marines, Anahuac University MexicoPável Reyes-Mercado, Anahuac University Mexico

Positive Attitudes Towards M-Commerce Applications… What Does It Mean for Retailers?Graeme McLean, University of StrathclydeKofi Osei-Frimpong, GIMPA Business SchoolKhalid Al-Nabhani, University of Strathclyde

Session 3F. SPECIAL SESSION: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and HeartRoom: Quarterdeck ADiscussion Leader: Martin Key, University of Colorado, Colorado SpringsPenalists: Martin Key, University of Colorado Colorado Springs Terry Clark, Southern Illinois University OC Ferrell, Auburn University Bernard Jaworski, Claremont Graduate University Leyland Pitt, Simon Fraser Unviersity David Stewart, Loyola Marymount University

Session 3G. Consumer Behavior in the Digital SpaceRoom: Quarterdeck BDiscussion Leader: Doreen Sams, Georgia College & State University

The Relationship Between Collectivism and Seeking Product-Related Information on Social Networking SitesTodd Pezzuti, University of ChileJames Leonhardt, University of Nevada, Reno


Wednesday, 12:00 pm - 1:30 pm

A Framework and Call for Scholarship on ‘the Dark Side of Social Media’Angeline Close Scheinbaum, The University of Texas at Austin

Enriched Digital Catalogues: A Multi-Studies Approach on Utilitarian and Experiential IssuesMarion Garnier, Grenoble Ecole de Management, FranceIngrid Poncin, Université Catholique de Louvain

Exploring the Young People’s Cognitive Structure and Switching Intention Toward Social Networking SitesChin-Feng Lin, National Pingtung UniversityChen-Su Fu, National Cheng Kung University

Session 3H. Sales ApproachesRoom: Quarterdeck CDiscussion Leader: Kenneth Le Meunier-Fitzhugh, Norwich Business School

Overcoming the Rejection of Changing Sales Force Technologies Through Managerial SupportMichael Obal, University of Massachusetts LowellTodd Morgan, Western Michigan University

What Salespeople Don’t Say: A Review of Literature on Nonverbal Communication of SalespeopleShuang Wu, Louisiana Tech UniversityBruce Alford, Louisiana Tech University

Incentivizing Distributor Sales Force: Lessons from ChinaYong Wang, Ohio UniversityJoicey Wei, Singapore University of Social SciencesValerie Wang, West Chester UniversityRaj Agnihotri, University of Texas at Arlington

Value in Sales Interactions – A Study from the Buyer’s PerspectiveKenneth Le Meunier-Fitzhugh, University of East AngliaLeslie Caroline Fitzhugh, University of East Anglia


LunchOn Your Own




Session 4A. Consumer and RelationshipsRoom: SteeringDiscussion Leader: Thomas Wittkop, HS Owl

What Really Drives Customer – Brand Relationships? Evidence from an Emerging MarketTai Anh Kieu, Western Sydney UniversityPhu Hai Ho, Western Sydney University

The Impact of Benevolence and Betrayal on Psychological OwnershipLaura Rifkin, Pace UniversityColleen P. Kirk, New York Institute of Technology

The Influence of Men’s Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-ConsciousnessJihyun Sung, Auburn UniversityRuoh-Nan Yan, Colorado State University

Session 4B. Service Employee PerformanceRoom: BridgeDiscussion Leader: Jing Chen, The University of Texas at El Paso

Risk in Sharing Economy: A Sentiment AnalysisWei-Lun Chang, Tamkag University

Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational OutcomesJing Chen, The University of Texas at El PasoEdward Ramirez, The University of Texas at El Paso

The Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job ResourcefulnessEric Harris, Pittsburg State University

Configuring Business Process Capabilities for High Profitability: Multi-Level Approach to Capability ProfilesMatti Jaakkola, University of SouthamptonJohanna Frösén, Hanken School of EconomicsJukka Luoma, Aalto UniversityJaakko Aspara, Hanken School of EconomicsHenrikki Tikkanen, Aalto University



Session 4C. Motivated by the Green: Consumer Responses to CSR InitiativesRoom: PelicanDiscussion Leader: Thuy-Phuong Nguyen, University de Strasbourg

The Effects of Event Involvement, Economic Evaluation and Behavioral Motivation on International Aiding IntentionKuei-Feng Chang, Guangzhou UniversityHao-Wei Yang, Chaoyang University of TechnologyCai-Fen Jiang, Guangzhou University

Help Me, Help You: The Consumer’s Perceptions of “Green” Credit CardsLei Huang, State University of New York at FredoniaJulie Fitzpatrick, State University of New York at Fredonia

“Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental ProductsNaz Onel, Stockton UniversityTimucin Ozcan, Rollins College

Session 4D. Evidence-Based Policy Making: Implications of Quantitative and Qualitative ApproachesRoom: WinwardDiscussion Leader: Jurui Zhang, University of Massachusetts Boston

Modern Marketing Research Techniques and Policy Making: Update from Wyoming’s State BudgetingMark Peterson, University of WyomingRobert Godby, University of Wyoming

The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic ConsumptionJanna Parker, James Madison UniversityDoreen Sams, Georgia College and State UniversityKevin James, University of Texas at Tyler

Individual Differences in Reactions to Aggression in Advertising: Knowledge Structures’ PerspectiveMelika Kordrostami, California State University San BernardinoElika Kordrostami, Humboldt State UniversityVahid Rahmani, Rowan University

Nutrition Labeling on Menus: Who Notices and Uses This Information?Debbie Desrochers, University of Bath



Session 4E. DOCTORAL COLLOQUIUM: BrandingRoom: LeewardDiscussion Leader: Altaf Merchant, University of WashingtonDiscussant: Fabien Pecot, University of York

An Abstract Investigating the Impact of Conflicting Roles of Work and School on Service ProvidersEllis Chefor, Louisiana Tech University

Should I Consume Them? Dis-Identifying the Self with Dissociative and in-“Affective” Brands for Youth Drinking BehaviorsFaheem Ahmed, IAE Grenoble

Developing Brand Trust in Emerging EconomiesKristina Stuhler, Old Dominion University

Session 4F. Using Technology to Improve the Retail ExperienceRoom: Quarterdeck ADiscussion Leader: Hannah Marriott, Swansea University

Enhancing the Customer Experience: Understanding UK Consumers’ M-Shopping Adoption IntentionHannah Marriott, Swansea UniversityMichael Williams, Swansea University

Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing ApproachYonathan Silvain Roten, Panthéon-Sorbonne Paris I University -

Interdisciplinary Research Pole in Management Sciences (PRISM Marketing)

Regine Vanheems, Lyon 3 University - France Magellan Research Center in Management

Exploring the Impact of Self-Service Technologies on Retail ShoppersAkiko Ueno, Middlesex UniversityPiyush Sharma, Curtin UniversityRussel Kingshott, Curtin University

Session 4G. SPECIAL SESSION: May the Odds be Ever in Your Favor: How to Improve Your Odds and Successfully Navigate the Academic Job Market (Doctoral Students Only)Room: Quarterdeck BDiscussion Leader: Jennifer A. Espinosa, Rowan UniversityPanelists: Jennifer Espinosa, Rowan University Lauren Brewer, University of Texas at Arlington Nina Krey, Rowan University



Session 4H. Real Research about Augmented Realities in The Real WorldRoom: Quarterdeck CDiscussion Leader: Qiuying Zheng, Beijing University of Chinese Medicine

Augmenting the Realities of Retail: How Augmented Reality Refines Consumer Journeys in Omni-Channel Retail EnvironmentsJoachim Scholz, Orfalea College of BusinessKat Duffy, University of GlasgowRachel Gasparini, Cal Poly, SLO, United StatesSam Rackwitz, Cal Poly, SLO, United States

Structured Abstract: Virtual Car Information in Real Spaces Right in Your Face – Assessing the System Acceptance of Head-up DisplayGerald-Alexander Beese, KTISteffen Schmidt, Leibniz University of HannoverKlaus-Peter Wiedmann, Leibniz University of Hannover

Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed RealityAndrew Smith, Suffolk UniversityJoachim Scholz, California Polytechnic State University

Session 4I. Meet the Editors IRoom: KabacoffDiscussion Leader: James Boles, University of North Carolina at GreensboroPanelists: Douglas Hughes (Editor) – Journal of Personal Selling and

Sales Management Dip Biswas (Associate Editor) – Journal of Business Research Wim Biemens (Editor) – Journal of Product Innovation

Management Leyland Pitt (Editor) – Business Horizons Carlo Bellini (Editor) – Brazilian Administration Review Tarek Mady (Editor) – Journal of Global Marketing


Refreshment BreakSponsored by Marketplace® SimulationsRiver/Port/Starboard




Session 5A. Experimental Research in InnovationRoom: SteeringDiscussion Leader: Rambod Dargahi, Tulane University

An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro ProductsClaire-Lise Ackermann, Rennes School of BusinessJustine Kernoa, Rennes School of Business

The Impact of Existential Anxiety on Attitude toward Product InnovationBenjamin Boeuf, IÉSEG School of Management

Marketing Secrets: A Conceptual Model and Quasi-Experimental StudyIvan Fedorenko, Bentley University

Session 5B. Embracing Digital Marketing and Digital ClassroomsRoom: BridgeDiscussion Leader: Treasa Kearney, University of Liverpool

Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation BehaviourTreasa Kearney, University of LiverpoolRoisin Vize, Dublin Institute of Technology

How to Design an Online Digital Marketing Course That Helps Improve Student ParticipationWilliam Bergman, University of Richmond

Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing EducationDebbie Laverie, Texas Tech UniversityWilliam Humphrey Jr., Florida International University

Session 5C. She’s a Rich Girl: Status and Social InfluenceRoom: PelicanDiscussion Leader: Tofighi Maryam, California State University

Mood and Luxury Perception: A Tale of Two GendersMichaela Hoogerhyde, Saginaw Valley State UniversityMazen Jaber, Saginaw Valley State University

Whom Do Consumers Seek to Benefit When They Offer Feedback? Support for a Typology of Unsolicited Consumer FeedbackThomas Burnham, The University of Nevada Reno



Session 5D. Issues of MeasurementRoom: WinwardDiscussion Leader: Lauren M. Brewer, University of Texas, Arlington

Heuristics Versus Statistics in Two Related Tests for Discriminant ValidityGeorge Franke, University of Alabama

Marketing Analytics as an Organizational Capability: Assessment of Performance ImplicationsJukka Luoma, Aalto UniversityJohanna Frösén, Hanken School of EconomicsMatti Jaakkola, Southampton Business School

Causes and Control of Vagueness in Construct Definition and Item ConstructionDavid Gilliam, University of Arkansas at Little RockKevin Voss, Oklahoma State University

Using the Evaluative Space Grid to Better Capture Ambivalence in Customer Satisfaction SurveysAlice Audrezet, Institut Supérieur de Gestion, ParisBéatrice Parguel, CNRS and Paris-Dauphine University

Session 5E. Visual Aspects of MarketingRoom: Quarterdeck ADiscussion Leader: Claas Christian Germelmann, University of Bayreuth

The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumers’ Willingness to PayNazuk Sharma, Fairfield UniversityMarisabel Romero Lopez, Colorado State University

How Visual Sensory Cues Influence Reactions in Social MediaAnnika Abell, University of South FloridaDipayan Biswas, University of South Florida

Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers’ Perception of Utilitarian Food ProductsKlaus-Peter Wiedmann, Leibniz University of Hannover, Institute of

Marketing and ManagementJannick Bettels, Leibniz University of Hannover, Institute of

Marketing and ManagementJanina Haase, Leibniz University of Hannover, Institute of Marketing

and Management



Session 5F. DOCTORAL COLLOQUIUM: Consumer BehaviorRoom: LeewardDiscussion Leader: Altaf Merchant, University of WashingtonDiscussant: Mathieu Kacha, Université de Lorraine - Cerefige

Mobile Marketing: A Consumer Behaviour PerspectiveOscar Robayo-Pinzon, Institucion Universitaria Politecnico

GrancolombianoSandra Rojas-Berrio, Universidad Nacional de ColombiaLuz-Alexandra Montoya-Restrepo, Universidad Nacional de

Colombia

Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant ChoiceJuliann Allen, Louisiana Tech University

The Effects of Visual Context on Construal Level in Online ShoppingAmin Saleh, Louisiana Tech University

Session 5G. AFM-AMS Grant Winners Session: Latest in Scale DevelopmentRoom: Quarterdeck BDiscussion Leader: Barry Babin, Louisiana Tech University

Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer BehaviorBruno Morgado Ferreira, Polytechnic Institute of Viseu, PortugalCindy Caldara, University of Grenoble Alps-CERAG, France

Towards a Construct of Online Shopping Experience (OSE): An Exploratory StudyAurelia Michaud-Trevinal, University of La Rochelle - IUTIryna Pentina, University of ToledoThomas Stenger, University of Poitiers

Physical Shopping Value in a Digitalized Setting: Theoretical Thoughts and Empirical InvestigationsKarine Picot-Coupey, University of Rennes 1Nina Krey, Rowan UniversityElodie Huré, Rennes School of BusinessClaire-Lise Ackermann, Rennes School of Business




Welcome ReceptionRiver/Port/Starboard

DinnerOn Your Own

Research Curation: Behavioral Pricing in JCR

academic.oup.com/jcr

JCR Research Curations are virtual collections of JCR articles selected to highlight an important consumer research topic.

In our first curation of 2018, “Behavioral Pricing in JCR,” curator Lisa E. Bolton focuses on aspects of behavioral pricing research in the journal. Five recent journal articles explore this key element of consumer research, delving into the topics of price-quality judgments, price promotions, and price fairness.

Access the research curation online: bit.ly/JCRatAMS

Free access

Redeem your code for 30 days of JCR accessUsing the code TEMP797698832432, following the instructions at the below link to gain access.

bit.ly/JCRtoken


DAILY HIGHLIGHTS • Thursday, May 24, 2018


Teaching Marketing Analytics Certificate ProgramKabacoff, 8:00 am - 12:00 pm

Mary Kay Inc. Dissertation Proposal Award FinalistsQuarterdeck C, 8:30 am - 10:00 am

JAMS Editorial Review Board MeetingSteering, 8:30 am - 10:00 am

Refreshment BreakFeaturing Posters of the 2018 Winners of

the AMS Review/Sheth Foundation Doctoral Compeition for Conceptual Articles

River/Port/Starboad, 10:00 am - 10:30 am

Mary Kay Inc. Dissertation Award FinalistsQuarterdeck C, 10:30 am - 12:00 pm

Meet the Editors IIQuarterdeck B, 10:30 am - 12:00 pm

Awards LuncheonSt. Charles Ballroom, 12:00 pm - 1:30 pm

Refreshment BreakFeaturing Posters of the 2018 Winners of

the AMS Review/Sheth Foundation Doctoral Compeition for Conceptual Articles

River/Port/Starboard, 3:00 pm – 3:30 pm

AMS Review Editorial Review Board MeetingSteering, 3:30 pm - 5:00 pm

Reception River/Port/Starboard, 6:00 pm - 7:00 pm

DinnerOn Your Own

Thursday Highlights


Thursday, 8:00 am - 12:00 pm


Session 6. Teaching Marketing Analytics Certificate Program(Prior registration required)Room: KabacoffInstructors: Haya Ajjan, Elon University Dana Harrison, East Tennessee State University Scott Ryan, Senior Manger Global Advanced Analytics at

Hanesbrands

Thursday, 8:30 am - 10:00 am

Session 7A. Explorations of Pharmaceutical Promotions and Congruence in Traditional Media PlatformsRoom: CompassDiscussion Leader: Rajesh Srivastava, Sydenham Institute of Management

A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising TacticClaas Christian Germelmann, University of BayreuthJean-Luc Herrmann, Université de Lorraine - CerefigeMathieu Kacha, Université de Lorraine - CerefigePeter R. Darke, Schulich School of BusinessJessica Schapfl, University of Bayreuth

Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-to-Consumer Pharmaceutical AdvertisingMark Pelletier, University of North Carolina at WilmingtonKenneth Graham, University of Wisconsin LaCrosseKaren Hopkins, Auburn UniversityChristopher Hopkins, Auburn University

Magazine Advertising: High on DrugsMegan C. Good, New Mexico State University

Session 7B. Brand Image: People, Places and ThingsRoom: PelicanDiscussion Leader: Shelle Santana, Harvard University

Place Brand Communities: From Terminal to Instrumental ValuesEme Capelli, Lyon 3 University

Truth or Dare? Exploring the Relationship of Opinion Spam and Brand TrustMana Farshid, KTH Royal Institute of TechnologyEric Collinder, Luleå University of TechnologyOskar Södergren, Luleå University of TechnologyÅsa Wallström, Luleå University of Technology



What Kind of Product Do I Expect from This Brand? The Imagery Effects of Brand Logo Symmetry on Product DesignKlaus-Peter Wiedmann, Leibniz University of Hannover, Institute of

Marketing and ManagementJannick Bettels, Leibniz University of Hannover, Institute of


Discovering Surrogate Branding via Online Image Development: A Case from IndiaVarsha Jain, MICAPhilip Kitchen, Salford University Business SchoolGanesh B.E., MICAAkansha Garg, Amazon Seller Services Pvt. Ltd. Bangalore, IndiaManisha Shelat, MICA

Session 7C. Food and FMCG ProductsRoom: BridgeDiscussion Leader: Syed Anwar, West Texas A&M University

Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs and GlobalizationSyed Anwar, West Texas A&M University

Exploring the Structure of Chinese Consumers’ Attitudes Toward Genetically Modified FoodsWenkai Zhou, University of Wisconsin-Green Bay

The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African ChildrenChristo Bisschoff, North-West UniversityChristo Bester, North-West University

Session 7D. SPECIAL SESSION: Off The Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask (Closed-door session for Doctoral Students and Junior Faculty only)Room: Quarterdeck ADiscussion Leader: Adam Mills, Loyola University New OrleansPanelists: Obinna Obilo, Central Michigan University Adam Mills, Loyola University New Orleans David Locander, University of Tennessee Chattanooga Courtney Szocs, Portland State University Kirk Plangger, Kings College London

Session 7E. Mary Kay Inc. Dissertation Proposal Award FinalistsRoom: Quarterdeck CDiscussion Leader: Cesar Zamudio, Kent State University

Product Failures and Firm Financial Performances—Dissertation Proposal Award SubmissionIsmail Erzurumlu, Koc University



Marketing Ploy or Strategic Initiative? An Investigation of Deceptive Advertising - Dissertation Proposal Award SubmissionPam Richardson-Greenfield, University of TX Arlington

The Meaning of Distraction: How Metacognitive Inferences from Distraction Affect Brand Attitudes - Dissertation Proposal Award SubmissionDaniel M. Zane, The Ohio State University

Session 7F. JAMS Editorial Review Board MeetingRoom: Steering

Session 7G. AFM-AMS Grant Winners Session: Brand Management DevelopmentsRoom: Quarterdeck BDiscussion Leader: Jean-Luc Herrmann, University of Lorraine

Packaging Texture and Shape as Enhancers for Brand Positioning the Moderating Role of Need for Touch (NFT)Rania Serhal, Université d’Angers GRANEMJoann Peck, University of Wisconsin-MadisonGaelle Pantin-Sohier, Université d’Angers GRANEM

The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship ManagementChebli Youness, Université de Lorraine - Cerefige, FrancePierre Valette-Florence, University of Grenoble AlpsFelicitas Morhart, University of Lausanne

“Since When”? Brand Heritage’s Signaling EffectsFabien Pecot, University of YorkAltaf Merchant, University of WashingtonPierre Valette-Florence, IAE de Grenoble and CERAGVirginie De Barnier, CERGAM, IAE Aix-en-Provence, Aix-Marseille

University


Refreshment BreakFeaturing Posters of the 2018 Winners of the AMS Review/Sheth Foundation Doctoral Competition for Conceptual ArticlesRiver/Port/Starboard




Session 8A. Negative Service Encounter and Service FailureRoom: BridgeDiscussion Leader: David Gilliam, University of Arkansas at Little Rock

A Look into the (Not so) Bright Side of Life: An Exploration of the Negative Service Encounter and Its Effect on the next CustomerAchilleas Boukis, University of SussexArne Baruca, Texas A&M University - San AntonioEbru Ulusoy, Farmingdale State College (SUNY)

Attribution in an Industry-Wide Service FailureDavid Gilliam, University of Arkansas at Little RockTeresa Preston, University of Arkansas at Little RockCasey Rockwell, University of Arkansas at Little RockJohn Hall, University of Arkansas at Little Rock

Transforming Consumer Well-Being Through Service Ecosystems: The Case of Disruptive EventsAhmed Al-Abdin, University of LiverpoolTreasa Kearney, University of Liverpool

Say No to Your Consumer, He Will Like It (or at Least the Taste of It)!Amanda Pruski Yamim, Grenoble École de ManagementAdilson Borges, NEOMA Business School

Session 8B. Content on the Internet: User and Company GeneratedRoom: PelicanDiscussion Leader: William Faranda, James Madison University

A Large Scale Analysis of User-Generated Content on TwitterXia Liu, Rowan UniversityAlvin Burns, Louisiana State University

Thermal Spas Internet Marketing: An Analysis of Portuguese Thermal Spas’ WebsitesCristina Barroco, Polytechnic Institute of ViseuJoaquim Antunes, Polytechnic Institute of ViseuSuzanne Amaro, Polytechnic Institute of Viseu

A Platform Approach in Service-Driven Manufacturing: How Architectural Control Is Used in Digital Service PlatformsRuiqi Wei, School of Business, University College DublinSusi Geiger, School of Business, University College DublinRoisin Vize, College of Business, Dublin Institute of Technology



Session 8C. Managing Product Development and LaunchRoom: CompassDiscussion Leader: Xiaoyun Zheng, Michigan State University

The Contingency Factors on the Relationship Between New Product Preannouncement Specificity and Firm ValueBillur Akdeniz, University of New HampshireBerk Talay, University of Massachusetts-LowellAhmet Kirca, Michigan State University

Innovative Product Market Entry: The Complementarity of Public Knowledge Spillovers and R&D InvestmentMariyani Ahmad Husairi, NEOMA Business School

The Moderating Role of Network Learning in the Relationship between Entrepreneurial Orientation and New Product PerformanceYinghong Susan Wei, Texas A&M International University

Session 8D. DOCTORAL COLLOQUIUM: Communications/AdvertisingRoom: LeewardDiscussion Leader: John Ford, Old Dominion UniversityDiscussant: Varsha Jain, MICA

Salespeople’s Linchpin Role: Salesperson Relational Incongruity and Its Impact on Sales Performance and Customer OwnershipRicky Fergurson, University of North Texas

An Integrated Perspective for Reappraising Effects of WOM Communication of Negative Corporate Publicity and Consumer StatusRan Liu, Old Dominion University

Reappraising the Role of Word-of-Mouth Communication as Both Antecedent and Outcome in Relationship MarketingRan Liu, Old Dominion University

A Meta-Analysis of Deceptive AdvertisingPam Richardson-Greenfield, University of Texas Arlington

Session 8E. Sharing Economy, Internet of Things and Artificial Intelligence in MarketingRoom: Quarterdeck ADiscussion Leader: Christine Pitt, KTH

Internet of Things (IOTs) and Marketing: Conceptual Issues, Applications and a SurveySyed Anwar, West Texas A&M University


Thursday, 12:00 pm – 1:30 pm

Elementary, My Dear Watson: The Use of Artificial Intelligence in Marketing ResearchChristine Pitt, KTHTheresa Eriksson, Lulea University of TechnologyAmir Dabirian, KTHJoseph Vella, University of Malta

Enhancing Customer Experience in the Sharing Economy: A Partial Least Squares (PLS) ApproachHeping He, Shenzhen UniversityWeiling Zhuang, Eastern Kentucky UniversityBarry Babin, Louisiana Tech University

Session 8F. Meet the Editors IIRoom: Quarterdeck BDiscussion Leader: James Boles, University of North Carolina at GreensboroPanelists: Mark Peterson (Editor) - Journal of Macromarketing Manjit Yadav (Editor) - AMS Review James Boles (VP of Publications—Academy of Marketing

Science) - Journal of the Academy of Marketing Science Josh Weiner (Editor) - Journal of Public Policy and Marketing Greg Marshall (Editor) - European Journal of Marketing Mike Brady (Editor) - Journal of Service Research Anne Roggeveen (Co-Editor) - Journal of Retailing

Session 8G. Mary Kay Inc. Dissertation Award FinalistsRoom: Quarterdeck CDiscussion Leader: Cesar Zamudio, Kent State University

Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics – Dissertation Award SubmissionGerrit Cziehso, TU Dortmund University

The Impact of Mergers and Acquisitions on the Sales Force - Dissertation Award SubmissionRaghu Bommaraju, Iowa State University of Science and Technology

The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers’ Status-Signaling Consumption – Dissertation Award SubmissionTobias Otterbring, Aarhus University

Thursday, 12:00 pm – 1:30 pm

AMS Awards LuncheonSt. Charles Ballroom


Thursday, 1:30 pm - 3:00 pm


Session 9A. Exploring Unique Opportunities for Driving In-Store TrafficRoom: SteeringDiscussion Leader: George Deitz, The University of Memphis

Influence of Store Managers’ Climate of Concern for Employees on FLE Commitment, Customer Word of Mouth, and Store Traffic GrowthGeorge Deitz, The University of MemphisEmin Babakus, The University of MemphisJohn Hansen, University of Alabama - BirminghamThomas DeCarlo, University of Alabama - BirminghamRob Evans, Texas A&M International

Exploring Consumer Nostalgia in Retailing: Evidence from NetnographyMateja Kos Koklic, Faculty of Economics, University of LjubljanaSpela Preseren, Faculty of Economics, University of Ljubljana

Does Meaningful Work Strengthen or Weaken the Performance Effects of Frontline Employee Organizational Identification? A Meta-Analytic ReviewNa Young Lee, The University of TennesseeAlex Zablah, The University of TennesseeStephanie Noble, The University of Tennessee

Session 9B. Advertising and Brand EvaluationRoom: BridgeDiscussion Leader: Delancy Bennett, Clemson University

Perceived Brand Luckiness: Scale Development and ValidationJiani Jiang, New Mexico State UniversityMiao Zhao, Roger Williams University

Female Consumers, Advertisements and Age-Based DifferencesBlaine J. Branchik, Nova Southeastern UniversityTilottama Ghosh Chowdhury, Quinnipiac UniversityJennifer S. Sacco, Quinnipiac University

Consumer Evaluation of Brand Alliances Under DistractionKevin Voss, Oklahoma State UniversityYing Ying Li, Oklahoma State University

‘Pax Advertisinia’- A New Era of Unstereotyping of Women in AdvertisingVarsha Jain, MICAAltaf Merchant, University of WashingtonGanesh B.E., MICA



Session 9C. The Ethics of (Over) Consumption: Yes, No, or Maybe SoRoom: PelicanDiscussion Leader: William Bergman, University of Richmond

Keeping up with the Joneses: Ethical Analysis of Happiness and Social Comparison Among the iGenerationTheresa Billiot, Cameron University

Life Stories and Marketing: Application to the Socialization of the Child to Socially Responsible ConsumptionCéline Hay, University of Rouen - IAEJoël Bree, University of Caen Normandy (IAE) and ESSCA School of

Management

Consumer Over-consumption: A Conceptual Model of Its Antecedents and ConsequencesAnil Mathur, Hofstra University

Session 9D. Good Vibrations: Cuteness, Creativity, PlayfulnessRoom: WinwardDiscussion Leader: Pia A. Albinsson, Appalachian State University

The Use of Rhetoric and Emotional Appeals in Fitness Ads: the Role of Pride Versus ShamePia A. Albinsson, Appalachian State UniversityBruce Huhmann, Virginia Commonwealth UniversityBidisha Burman, University of Mary Washington

Cuteness Makes the Sale? How Consumer Responses Are Affected by Message Framing and CrowdingChun-Tuan Chang, Department of Business Management, National

Sun Yat-sen UniversityGuei-Hua Huang, Department of Business Management, National Sun

Yat-sen UniversityMei-Ling He, Department of Business Management, National Sun

Yat-sen University

Playfulness and IdentityLukman Aroean, Norwich Business School, University of East Anglia

O Creativity, Where Art Thou? The Impact of Fear on Creativity PerceptionIlgım D. Benoit, Appalachian State UniversityElizabeth G. Miller, University of Massachusetts Amherst

Session 9E. Selling and Strategic Orientation of FirmsRoom: CompassDiscussion Leader: Mya Groza, Northern Illinois University

Emergence of Generative Learning Based Market Orientation from Micro-Macro Level InteractionsZeeshan Ullah, University of OuluJari Salo, University of Helsinki



Composition and Compensation: Effect on the Value of New Product IntroductionsPrachi Gala, University of MississippiSaim Kashmiri, University of Mississippi

Unpacking the Account Executive Relational Performance: Antecedents and Relational OutcomesRita Pereira, UFPB/UNCGJames Boles, The University of North Carolina at GreensboroValter Afonso Vieira, Universidade Estadual de MaringaJulie Johnson-Busbin, Western Carolina UniversityHiram Barksdale Jr., Georgia State University

Abstract Thinking and Salesperson Entrepreneurial OrientationLouis Zmich, Northern Illinois UniversityMya Groza, Northern Illinois UniversityTobias Schaefers, TU Dortmund UniversityMark Groza, Northern Illinois University

Session 9F. Cross-cultural Consumer BehaviorRoom: Quarterdeck ADiscussion Leader: Kishore Gopalakrishna Pillai, Norwich Business School, University of East Anglia

The Effects of Spending Patterns on Shopping Behavior: Evidence from Foreign Tourists in ItalyAntonio Usai, University of SassariNebojsa Davcik, ISCTE Business SchoolDaniele Porcheddu, University of SassariRussel Kingshott, Curtin University

Exploring Islamic Consumption and Marketplace: Islamic Life Insurance Consumption Among Muslims in MalaysiaNur Nadia Adjrina Kamarruddin, University of East AngliaNick K. T. Yip, University of East AngliaJasmin Baumann, University of East Anglia

Can the Border’s Enmity Be Transmitted to the Markets – An Indo-Pak PerspectiveMubbsher Munawar Khan, University of the Punjab, Hailey College of

Banking and FinanceNouman Inamullah Khan, University of the Punjab



Session 9G. SPECIAL SESSION: Deanship, Department Head, and the Advanced Administration Career PathRoom: Quarterdeck BDiscussion Leader: Joby John, University of Louisiana at LafayettePanelists: Joby John, University of Louisiana at Lafayette William Locander, Loyola University New Orleans Eli Jones, Texas A&M University Faye McIntyre, University of West Georgia Denise Smart, Texas State University

Session 9H. Tips and Trips in Developing Theoretical Articles – Lightning Round PanelRoom: Quarterdeck CDiscussion Leaders: Jagdip Singh, Case Western Reserve University Jelena Spanjol, Ludwig Maximilian University of

Munich

Highlighting Your Contribution in Conceptual ArticlesManjit Yadav, Texas A&M University

Making Conceptual Research ImpactfulDipayan Biswas, University of South Florida

Vetting and Marketing Your Theoretical IdeasColleen Harmeling, Florida State University

On the Significance of Definitional Clarity in Conceptual ContributionsJulie Moulard, Louisiana Tech University

Developing Research Propositions and Conceptual Models from Literature ReviewsPiyush Sharma, Curtin University

Adjustable Zooms for Bridging Different LiteraturesJelena Spanjol, Ludwig-Maximilians-Universität München

Last Mile Challenges in Publishing Conceptual ContributionsJagdip Singh, Case Western Reserve University


Refreshment BreakFeaturing Posters of the 2018 Winners of the AMS Review/Sheth Foundation Doctoral Competition for Conceptual ArticlesRiver/Port/Starboard




Session 10A. Learning and Capabilities in InnovationRoom: SteeringDiscussion Leader: Yazhen Xiao, University of Tennessee, Knoxville

Just a Mental Problem? Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B MarketsThorsten Autmaring, TU Dortmund UniversityIna Griese, TU Dortmund UniversityGerrit Cziehso, TU Dortmund University

The Impact of Absorptive Capacity onto Customer Participation in New Product DevelopmentTodd Morgan, Western Michigan UniversityMichael Obal, University of Massachusetts LowellSergey Anokhin, Kent State University

Exploring Challenges and Corresponding Capabilities for Innovation Projects with Multiple Stakeholders in the Healthcare IndustryKatarina Kemeter, Radboud UniversityIvana Busljeta Banks, ZSEMBas Hillebrand, Radboud UniversityAllard van Riel, Radboud University

Session 10B. Relationship Marketing - Organizational PerspectivesRoom: BridgeDiscussion Leader: Kenneth Le Meunier-Fitzhugh, Norwich Business School

Cultural Influences on Power-Based Behaviors in Global Supply Chain Relationships: National versus Organizational ValuesIsmail Golgeci, University of East AngliaWilliam Murphy, University of SaskatchewanDavid Johnston, University of York

Validating Satisfaction as a Mediator Between Quality Constructs in Ongoing Supplier RelationshipsJuan Carlos Sosa Varela, Universidad del TuraboGoran Svensson, Oslo School of Management

Guanxi and Organizational Performance: A Cost-Benefit PerspectiveChiquan Guo, University of Texas Rio Grande ValleyJing Zhu, South Texas CollegeSudipto Sarkar, University of Texas Rio Grande ValleyYong Wang, Ohio University



Session 10C. Service Expectations and the Customer Experience in RetailRoom: KabacoffDiscussion Leader: Anne Roggeveen, Babson College

Perceptions of Fairness of Self-Service Technologies in Service DeliverySören Köcher, TU Dortmund UniversityMarkus Blut, Aston Business SchoolGopalkrishnan Iyer, Florida Atlantic University

“Would You like to Donate $1? The Impact of Service Quality on Checkout Charity”Efua Obeng, Howard UniversityChinintorn Nakhata, Penn State HarrisburgHsiao-Ching Kuo, Washington Jefferson College

Session 10D. Good Times, Bad Times: Positive and Negative ConsumptionRoom: CompassDiscussion Leader: Susan Dobscha, Bentley University

Understanding Consumers’ High-Risk Consumption Behavior of Pharmaceuticals: A Qualitative Exploratory StudyVincentia Yuen, City University of Hong KongFelix Tang, Hang Seng Management CollegeIan Phau, Curtin University

Internet Addiction and Its Impact on Consumer’s Buying Behaviour: A Conceptual FrameworkVarsha Jain, MICASanjeev Tripathi, Indian Institute of Management IndoreGanesh B.E., MICAJagdish Sheth, Goizueta Business School at Emory University

Conspicuousness of Consumption Determines When Brands Benefit Most from Offering Ethical AttributesMaryam Tofighi, California State University Los AngelesBianca Grohmann, Concordia UniversityH. Onur Bodur, Concordia University

Consumer Reactions to Autonomy: When and Why Autonomy Is (Not) a Driver of PleasureRenaud Lunardo, Kedge Business SchoolCamille Saintives, INSEEC Business School



Session 10E. Corporate and Consumer Personality in the Digital SpaceRoom: Quarterdeck ADiscussion Leader: Gizem Atev, James Madison University

A Physiological Exploration of Visual Social Media MarketingChinintorn Nakhata, Penn State HarrisburgAlexa K. Fox, University of Akron

The Linguistics of Brand Interactivity: Communicating Brand Personality, Sentiment, and Emotionality on FacebookRyan Cruz, Thomas Jefferson UniversityJames Leonhardt, University of Nevada, Reno

Differential Effect of Facebook User Personality on Nostalgic PostsSergio Davalos, University of WashingtonAltaf Merchant, University of WashingtonAllison Watkins, University of South Florida, St. Peterburg

Understanding the Influence of Consumer Embeddedness in Online CommunitiesCheng-Chieh Hsiao, Dept. of Public Relations and Advertising, Shih

Hsin University, Taiwan

Session 10F. DOCTORAL COLLOQUIUM: What are Specific Aspects of One’s PhD? Program that Create Counterproductive Experiences in a Student’s LearningRoom: LeewardDiscussion Leader: David J. Ortinau, University of South Florida”Panelists: Christian Bushardt, Louisiana Tech University Kristina Stuhler, Old Dominion University

Session 10G. AMS Review Editorial Review Board MeetingRoom: Pelican

Session 10H. AMS Review-Sheth Foundation Doctoral Competition Winners‘ Presentations and Workshop: Developing Theoretical ArticlesRoom: Quarterdeck CDiscussion Leaders: Jagdip Singh, Case Western Reserve University Jelena Spanjol, Ludwig Maximilian University of

Munich

Drivers of Persuasion Knowledge: Decentering the Ideal ConsumerAbigail Nappier Cherup, University of Nebraska-Lincoln

A Brand-New Examination of Consumer Behavior of Voluntary Simplifiers: A Conceptual FrameworkAbdullah Demirel, University of Massachusetts Amherst

A Framework for the Consideration of Consciousness in Marketing ResearchYves Dupuis, Concordia University



In the Company of Friends - Impacts of Antecedent Friendship Among Entrepreneurial Partners, a Heuristics and Biases Based AnalysisMaria Eriksson, Lulea Tekniska UniversitetChristine Pitt, Kungliga Tekniska HogskolanAndrew Flostrand, Lulea Tekniska UniversitetEmily Treen, Simon Fraser University

Choice AndrogynyNiusha Jones, University of North Texas

When Rituals Won’t Work: Identifying and Managing Threats to Ritual PerformanceAriel Schauman, University of Massachusetts AmherstElizabeth Gelfand Miller, University of Massachusetts Amherst

Session 10I. AFM-AMS Research Grant Winners: More on CBRoom: Quarterdeck BDiscussion Leader: Adilson Borges, NEOMA Business School

The Wine Satisfaction IndexJulien Troiville, University of RennesChristian Ringle, ESAP

First Thoughts on the Impact of Anthropomorphism on Showrooming BehaviorSandrine Heitz-Spahn, Université de LorraineRajiv Vaidyanathan, University of MinnesotaNina Belei, Radboud University

Interruptions in Selling and Justification by Salespeople: How to Limit the Negative Impact of Cold Calls in the Selling Process?Aaron D. Arndt, Strome College of Business, Old Dominion UniversityJuliet F. Poujol, University of Nanterre, CEROSBéatrice Siadou-Martin, University of Lorraine, ESM-IAE de Metz,

CEREFIGE




2019 Track Chair Boot Camp (by invitation only)Bridge


ReceptionRiver/Port/Starboard

DinnerOn Your Own


DAILY HIGHLIGHTS • Friday, May 25, 2018


5th Annual Theory Forum—Session 1Hosted by AMS Review

Kabacoff, 9:00 am - 10:15 pm

Refreshment BreakRiver/Port/Starboard, 10:00 am - 10:30 am

5th Annual Theory Forum—Session 2Hosted by AMS Review

Kabacoff, 10:30 am - 12:00 pm

LunchOn Your Own, 12:00 pm - 1:30 pm

AMS Board of Governors MeetingBridge, 12 pm - 1:30 pm

4th Annual AMS Doctoral ConsortiumCompass, 12 pm - 5 pm

Refreshment BreakRiver/Port/Starboard, 3:00 pm - 3:30 pm

AMS Business Meeting Kabacoff, 5:00 pm - 6:00 pm

President’s Reception River/Port/Starboard Atrium, 6:00 pm - 7:00 pm

President’s BanquetRiver/Port/Starboard, 7:00 pm

Entertainment co-sponsored by Marketplace Simulations®

Friday Highlights


Friday, 9:00 am - 12:00 pm

Friday, 9:00 am - 12:00 pm

Session 11A. AMS Review Theory ForumRoom: KabacoffDiscussion Leader: Manjit Yadav, Texas A&M University

SESSION 1: 9:00 a.m.-10:15 a.m.

Marketing Concept Hunting: A Fieldwork PerspectiveBernard Jaworski, Claremont Graduate University

New Frontlines of Marketing TheoryJagdip Singh, Case Western Reserve University

Theorizing the Concept of Responsibility in Innovation and Service ResearchJelena Spanjol, Ludwig-Maximilians-University Munich

10:15 am - 10:30 am Refreshment Break

SESSION 2: 10:30 am - 12:00 pm

Panel Discussion + Q&AModerator: Manjit Yadav, Texas A&M University

Friday, 8:30 am - 10:00 am

Session 12A. Online Reviews: Are They Useful to Consumers?Room: SteeringDiscussion Leader: Varsha Jain, MICA

The Role of Negative Online Reviews as Informants and RecommendersMousumi Bose Godbole, Fairfield University

I Can See You... but Should I Trust You? Moderating Effect of Product Review Modality on ValenceChatdanai Pongpatipat, Saginaw Valley State University

Review Socialness: How Social Context Features Impact Reference Information ProcessingYiru Wang, Kent State UniversityCésar Zamudio, Kent State UniversityRobert Jewell, Kent State University


Friday, 8:30 am - 10:00 am

Session 12B. Social Responsibility on the Front Lines: Brand and Retail ExperiencesRoom: BridgeDiscussion Leader: Anil Mathur, Hofstra University

Frontline Frustration: The Experience of Point of Sale Cause Marketing from the Cashier and Customer PerspectivesDebra Basil, University of LethbridgeBola Fowosere, University of LehbridgeMary Runte, University of LehbridgeAlexa Villanueva, University of Lethbridge

The Value of Sustainability: A Three Dimensional Approach for Assessing Explicit and Implicit Effects of Brand SustainabilityEvmorfia Karampournioti, Leibniz University of HannoverKlaus-Peter Wiedmann, Leibniz University HannoverSteffen Schmidt, Leibniz University Hannover, Institute of Marketing

and ManagementLevke Albertsen, Leibniz University of Hanover, Institute of

Marketing and ManagementSascha Langner, University of Hannover

Ethical Labeling – How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label ProductsVanessa Steppuhn, Institute of Marketing, University of Muenster

Session 12C. Inquiries to Student Engagement and InvolvementRoom: CompassDiscussion Leader: Lauren Beitelspacher, Babson College

Managing Stereotypes in the Classroom: What Stereotypes Exist and How Do We Respond?Lauren Beitelspacher, Babson CollegeGary Ottley, Babson College

Going Beyond the Tip of the Iceberg: A Pedagogy Approach to Building Critical ThinkingTheresa Billiot, Cameron University

Using Marketing History in the Modern ClassroomDanny Upshaw, Northwestern State UniversityDoug Amyx, Louisiana Tech UniversityMarcia Hardy, Northwestern State UniversityPhil Habig, Northwestern State University

Co-Creation in a Marketing ClassroomRia Wiid, Worcester University Business School


Friday, 8:30 am - 10:00 am

Session 12D. Understanding Not-for-Profit Marketing: The Interplay of Heart and MindRoom: Quarterdeck ADiscussion Leader: Emily Treen, Simon Fraser University

Exploring Guilt and Shame Appeals: The Influence of Temporal FrameKathrynn Pounders, The University of Texas at Austin

Cause Placement: Initial Empirical FindingsReam Shoreibah, Birmingham-Southern CollegeBarbara Lafferty, University of South Florida

The Affective Impact of Numerical Appeals, Positive/Negative Messaging and Sponsorship Source in Print Advertsiements: The Case of STD PreventionChristopher Hopkins, Auburn UniversityKevin Shanahan, Mississippi State UniversityKaren Hopkins, Auburn UniversityBob Barnwell, University of Tennessee at Martin

Priming from the Pulpit: Extending Regulatory Focus Theory to Faith-Based ServicesClark Johnson, Saint Louis UniversityBrittney Bauer, Saint Louis UniversityChristine Ascencio, Saint Louis UniversityYunmei Kuang, Saint Louis University

Session 12E. SPECIAL SESSION: Better Food, Better Life: Applying Marketing to Achieve Social ChangesRoom: Quarterdeck BDiscussion Leader: Sharyn Rundle-Thiele, Griffith UniversityPenalists: Patricia Gurviez, UMR GENIAL, AgroParisTech, INRA,

Université Paris-Saclay Sharyn Rundle-Thiele, Griffith University

Session 12F. Data and Technology in SalesRoom: Quarterdeck CDiscussion Leader: Michael Rodriguez, SKEMA Business School

Best Practices for Inside Sales Professionals: An Historical AnalysisAlhassan Ohiomah, University of OttawaMorad Benyoucef, University of OttawaPavel Andreev, University of OttawaCraig Kuziemsky, University of OttawaDavid Hood, VanillaSoftJoël Le Bon, University of Houston


Friday, 10:00 am - 10:30 am

Exploring the Role of Technology in Promoting CRM Capabilities in Direct-Selling Marketing ChannelsHaya Ajjan, Elon UniversityDana Harrison, East Tennessee State UniversityJoe Hair, South Alabama University

The Impact of Mobile CRM (mCRM) on Sales Productivity and PerformanceMichael Rodriguez, Skema Business SchoolKevin Trainor, Northern Arizona University

Friday, 10:00 am - 10:30 am

Refreshment BreakRiver/Port/Starboard

Friday, 10:30 am - 12:00 pm

Session 13A. Price is What You Pay; Value is What You Receive. Creating Price Value in Today’s Competitive EnvironmentRoom: SteeringDiscussion Leader: Stephanie Noble, University of Tennessee

When It’s Too Good to be True: Examining Consumers’ Reactions and Firms’ Responses to Price MistakesLan Xia, Bentley UniversityAnne Roggeveen, Babson College

You Deserved That: The Roles of Purchase Effort and Loyalty in Explaining Price Inequality OutcomesMatthew Lastner, Illinois State UniversityPatrick Fennell, Salisbury UniversityJudith Folse, Louisiana State UniversityDan Rice, Louisiana State UniversityMcdowell Porter, Fresno State University

You Get What You Pay for – Physical Placebo Effects of Price DiscountsGerrit Cziehso, TU Dortmund UniversityAmelie Wobker, TU Dortmund UniversityAndreas Kessenbrock, TU Dortmund University

How Shelf Space Allocation of Terroir Products Improve the Financial Performance of Grocery Stores?Touiti Takoi, EM Strasbourg, University of Strasbourg, FranceDekhili Sihem, EM Strasbourg, University of Strasbourg, France


Friday, 10:30 am - 12:00 pm

Session 13B. Services and Customer EngagementRoom: BridgeDiscussion Leader: Xiucheng Fan, Fudan University

Social Customer Relationship Management and Company Intervention: A Strategy to Build TrustMonika Rawal, Southern Illinois University CarbondaleJose Saavedra Torres, Southern Illinois University Carbondale

Differentiating Customer Engagement and Customer Participation in Services MarketingWendy Gillis, Jacksonville UniversityDoug Johansen, Jacksonville UniversityShiri Vivek, Eastern Michigan University

Intercultural Accommodation and Service Quality Perceptions: What Moderating Factors Really Matter to Ethnic Minority ConsumersSarah Mady, American UniversityJohn Ford, Old Dominion UniversityTarek Mady, University of Prince Edward Island

Session 13C. Service Innovation and Crowd-sourcingRoom: PelicanDiscussion Leader: Xiaoyun Zheng, Michigan State University

R&D Information Disclosure in the Service-Providing SectorCong Feng, University of MississippiK. Sivakumar, Lehigh University

Building a Service Innovation Platform from the Service–Dominant Logic (S-D Logic) PerspectiveSusan Wakenshaw, Warwick UniversityXiao Ma, Warwick UniversityNick K. T. Yip, University of East Anglia

The Efficacy of Crowd-Sourcing for Early-Stage New Product DevelopmentDebra Zahay, St. Edward’s UniversityDebika Sihi, Southwestern UniversityNick Hajli, Swansea UniversityWes Pollitte, St. Edward’s University


Friday, 10:30 am - 12:00 pm

Session 13D. Food & Beverage Consumption and Product InteractionsRoom: WinwardDiscussion Leader: Annika Lueth, University of South Florida

On the Influence of Future Time Perspective on Wine ConsumptionDoreen Neubert, Otto-von-Guericke-UniversityVictor Schliwa, Otto-von-Guericke-University

Manipulating Context Dependence Changes Susceptibility to the Social Eating EnvironmentAlyssa Reynolds, Winston-Salem State UniversityCollin Payne, NMSU

Intersections of Meaning Making: Boundary Objects at the BoxAbigail Nappier Cherup, University of NebraskaAlexander S. Rose, Idaho State UniversitySusan Dobscha, Bentley University

A Glass Wide Open: How Glass Rim Width Influences Extroversion and HappinessNathalie Spielmann, NEOMA Business SchoolPatricia Rossi, IÉSEG School of Management

Session 13E. Marketing Analytics in Digitized EnvironmentsRoom: Quarterdeck ADiscussion Leader: Jamie Carlson, University of Newcastle

Measuring Attitudes Towards Customer SurveillanceKirk Plangger, King’s College London, University of LondonElsamari Botha, University of Cape Town

Immersive Virtual Environments: A Whole New WorldLuke Liska, University of South Florida

Understanding Consumer-Generated Content About Luxury Brands: Big Data AnalysisXia Liu, Rowan UniversityAlvin Burns, Louisiana State University


Friday, 12:00 pm - 1:30 pm

Session 13F. The Role of Customers in InnovationRoom: Quarterdeck BDiscussion Leader: Yazhen Xiao, University of Tennessee, Knoxville

Consumer’s Acceptance of Food Innovations - Effects on Product Perception and Consumer BehaviorLevke Albertsen, Leibniz University of Hannover, Institute of

Marketing and ManagementKlaus-Peter Wiedmann, Leibniz University of HannoverIn, Institute of

Marketing and ManagementEvmorfia Karampournioti, Leibniz University of Hannover, Institute of

Marketing and ManagementSascha Langner, Leibniz University of Hanover, Institute of Marketing

and Management

Developing Customer Discovery: A Conceptual Framework and Research ImplicationsStern Neill, California Polytechnic State UniversityJingwei Zhang, Yanshan University

Session 13G. Vacation, Well-being, and HumorRoom: Quarterdeck CDiscussion Leader: Brent Smith, Saint Joseph’s University

Front-Line Service Roles Engagement and Subjective Well-Being of Socially-Disadvantaged EmployeesDarren Garvey, Curtin UniversityPiyush Sharma, Curtin UniversityRussel Kingshott, Curtin University

Humor and International Ads: The Impact of Culture and Emotions on Advertising Effectiveness in France, USA and ChinaDragana Medic, CRMJean Marc Decaudin, CRM

Family Vacation Travel: An Application of the Theory of Reasoned ActionMary Runte, University of LethbridgeDebra Basil, University of Lethbridge

Friday, 12:00 pm - 1:30 pm

Lunch On Your Own

AMS Board of Governors MeetingBridge


Friday, 1:30 pm - 3:00 pm


Session 14A. Making CSR and Sustainability Work: Organizational Strategizing and Decision-MakingRoom: Quarterdeck ADiscussion Leader: Gary Ottley, Babson College

Managing Stakeholder Interests in a Non-Profit Setting: Who Matters Most?Kelly Weidner, Saint Mary’s CollegeAnjali Bal, Babson College

How to Connect Producer and Consumer Values? The Case of Heirloom SeedsPatricia Gurviez, UMR GENIAL, AgroParisTech, INRA, Université Paris-

SaclayMarine Masson, UMR GENIAL, AgroParisTech, INRA, Université Paris-

Saclay

Positioning and Planning of Sustainability InitiativesRocio Rodriguez, Kristiania University CollegeGöran Svensson, Kristiania University CollegeDavid Eriksson, Jönköping University

Session 14B. Shapes, Labeling, and Packaging EffectsRoom: Quarterdeck BDiscussion Leader: Ruta Ruzeviciute, Vienna University of Economics & Business

The Role of Label-Flavor Color Congruence on Consumer Judgements of Appropriateness and Visual AppealFelipe Pantoja, IESEG School of ManagementJosé Augusto Lacerda Fernandes, Universidade Federal do Pará

Tales of Food Labelling: Experimental Studies on the Effects of Advertisings and Warnings on Food Labels in Brazilian ContextRita Pereira, UFPB/UNCGJosueliton Costa, UFPB

Feel the Grip and Smell the Freedom – Assessing the Impact of Sensory Packaging on Implicit and Explicit Brand KnowledgeSascha Langner, University of HannoverSteffen Schmidt, Leibniz University Hannover, Institute of Marketing

and ManagementGesa Lischka, Kochstraße GmbHEvmorfia Karampournioti, Leibniz University of HannoverLevke Albertsen, Leibniz University of Hanover, Institute of




Session 14C. EWOM: Positive and Negative ImpactRoom: Quarterdeck CDiscussion Leader: Julia Wolny, University of Southampton

User-to-Brand Social Media Behavior Directed at Brands and Its Impact on Electronic Word-of-Mouth and Purchase IntentionsYoungtae Choi, University of North FloridaMichael Kroff, Southern Utah University

How Can the Ratings Be so Different? Reasoning to Identify Factors Explaining Airbnb’s Satisfaction Rating Advantage over HotelsChristine Pitt, KTHTheresa Eriksson, Lulea University of TechnologyAndrew Flostrand, Lulea University of TechnologyPhilip Grant, Langara College

Customer-to-Customer Interactional Justice: A New Challenge for Service Recovery via Social MediaTodd Bacile, Loyola University New OrleansJeremy Wolter, Auburn UniversityAlexis Allen, University of KentuckyPei Xu, Auburn UniversityTara Luck Mariano, Loyola University New Orleans

Negative EWOM in Social Media and Stock EvolutionMaria Petrescu, Nova Southeastern University

Session 14D. Consumption and Social MediaRoom: PelicanDiscussion Leader: Debra Zahay, St. Edward’s University

Social Media Usage and Status Consumption: An AbstractAli Heydari, Concordia UniversityMichel Laroche, Concordia University

The Role of Audience Comments in YouTube VlogsDevdeep Maity, Delaware State UniversityMargot Racat, EDHEC Business School

Small Wineries’ Entrepreneurial Marketing Practices and Social Media UseJames Stoddard, Appalachian State UniversityPia A. Albinsson, Appalachian State UniversityG. David Shows, Appalachian State University



Session 14E. Salesperson’s Perception of the ManagerRoom: WinwardDiscussion Leader: Nawar Chaker, Elon University

Is Your Sales Manager Attractive? Examining the Impact of Attractiveness on CredibilityEdward Nowlin, Kansas State UniversityDoug Walker, Kansas State UniversityNawar Chaker, Elon UniversityNwamaka Anaza, Southern Illinois University Carbondale

Sales Managers’ Ethical Leadership and Salesperson Outcomes: The Role of Emulation IntentionsVishag Badrinarayanan, Texas State UniversityIndu Ramachandran, Texas State UniversitySreedhar Madhavaram, Cleveland State University

Person-Supervisor Fit in Sales: An Application of Self Determination TheoryIlgım D. Benoit, Appalachian State UniversityCeren Ekebas-Turedi, Purdue University NorthwestThomas G. Brashear, University of Massachusetts Amherst

Session 14F. Retail Advertising and Promotion: Building the Retail BrandRoom: LeewardDiscussion Leader: Adam Mills, Loyola University New Orleans

One for Me, One for You: Exploring Consumers’ Motivations to Share Referral CouponsSara Hanson, University of RichmondMonika Kukar-Kinney, University of RichmondHong Yuan, University of Oregon

Consumer Perceived Probability of Food Waste and Attitudes Towards Sales PromotionsGuillaume Le Borgne, Montpellier SupAgroLucie Sirieix, Montpellier SupAgroSandrine Costa, INRA Montpellier

Mobile in-Store Advertising: Exploring the Effects of Location-Based Mobile Promotions on Shopping BehaviorStefan Brinkhoff, TU DortmundTobias Schaefers, TU Dortmund

How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at the Point of SaleAndreas Kessenbrock, TU Dortmund UniversityGerrit Cziehso, TU Dortmund University




Refreshment BreakRiver/Port/Starboard


Session 15A. Advertising Effectiveness in Emerging Media PlatformsRoom: SteeringDiscussion Leader: William Bergman, University of Richmond

How Augmented Reality Affects Advertising Effectiveness: The Mediating Effects of Curiosity, Attention, and Attitude Toward the AdShuai Yang, Donghua UniversitySixing Chen, Hunan UniversityJeffrey Carlson, University of Richmond

Are Those Immersive Online Ads Really Effective? Consumers’ Responses to 360 Degree Video Ads in Different Media PlatformsDoyle Yoon, University of OklahomaSeunghyun Kim, University of OklahomaFuwei Sun, University of Oklahoma

Developing a Typology of Native AdvertisingRebecca Leung, Ramapo College of New JerseyRoberto Saldivar, The University of the Incarnate WordAdesegun Oyedele, The University of the Incarnate Word

Towards an Analytical Framework to Understand Consumer Disengagement with Digital AdvertisingVarsha Jain, MICAAltaf Merchant, Milgard School of Business, University of

Washington, TacomaSiddharth Deshmukh, MICAGanesh B.E., MICA

Session 15B. Should I Stay of Should I Go? Decision Making and ChoiceRoom: BridgeDiscussion Leader: Cat Armstrong-Soule, Western Washington University

Unpacking Effects in Consumer JudgmentsConstantinos Hadjichristidis, University of TrentoJanet Geipel, VU UniversityKishore Gopalakrishna Pillai, Norwich Business School, University of

East Anglia, U.K.



Induction of Construal-Level Mindset via Experience of Surprise and the Follow-up Effect on Consumer Evaluations and JudgmentsAtul Kulkarni, University of Missouri-KCJoëlle Vanhamme, EDHEC Business School

Exploring the Role of Attitudinal vs. Situational Ambivalence in Consumer ChoicePiyush Sharma, Curtin UniversityCheryl Leo, Murdoch UniversityAnish Nagpal, The University of MelbourneYuwei Jiang, The Hong Kong Polytechnic University

Session 15C. Stand in the Place Where You Live: Cultural DimensionsRoom: PelicanDiscussion Leader: Thomas Burnham, University of Nevada, Reno

A Review of Cognitive and Affective Country-of-Origin’s Effects and Their Influence on Organisational Attribution of Blame Post-Crisis EventMuhammad Irfan Tariq, The University of AdelaideRoberta Crouch, The University of AdelaidePascale Quester, The University of Adelaide

The Impact of Power Distance Belief and Psychological Distance on Decision-MakingMiguel Angel Zúñiga, Morgan State UniversityIvonne M. Torres, New Mexico State University

Conceptualising Beauty in Consumer Research: A Framework and Research AgendaMarina Leban, ESCP EuropeBenjamin Voyer, ESCP Europe

Session 15D. Managing the Customer Journey and Shopper ExperienceRoom: WinwardDiscussion Leader: Lauren Beitelspacher, Babson College

Innovation In Retail Business Models - How Adding Bricks To Clicks Affects Customers’ Purchase IntentionAgnes Sophie Roggentin, Westfählische Wilhelms-Universität

Münster, Marketing Center Münster, Institut für Marketing

Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the ShopperChristian Barney, Mississippi State UniversityCarol Esmark Jones, Mississippi State UniversityAdam Farmer, Mississippi State University

The Cost of Control: How Participative Pricing Shapes Attitudes and PurchasesCindy Wang, McMurry UniversityJoshua Beck, University of OregonHong Yuan, University of Oregon



Session 15E. Technology in Services MarketingRoom: KabacoffDiscussion Leader: Shuai Yang, Donghua University

Internet Killed the Radio Star?Yang He, Belmont UniversityAtanas Nikolov, Washington State University

Self-Service Technology Investment and Firm Performance: A Theoretical ModelFengxia Zhu, Cleveland State University

Evaluating the Effectiveness of Brand Communication on Implicit and Explicit Brand Knowledge in Virtual Spaces: The Case of Sports Sponsorship Exposure in Video GamesSteffen Schmidt, Leibniz University of HannoverMatthias Limbach, Europafachakademie Dr. BuhmannSascha Langner, Leibniz University of HannoverPhilipp Reiter, Eye Square GmbH, Germany

Session 15F. Internationalization StrategiesRoom: Quarterdeck ADiscussion Leader: Maria Petrescu, Nova Southeastern University

Spatial Effect of Country-Level Factors on Export Competitiveness from Emerging Market: An Empirical Study of Spatial Effect in Export Trade of Agricultural Business from Emerging MarketsDa Huo, Central University of Finance and Economics

E-Commerce Corporations (ECCs) Internationalization: A Case ExplorationMamoun Benmamoun, Saint Louis UniversityNitish Singh, Saint Louis UniversityKevin Lehnert, Grand Valley State UniversitySang Bong Lee, Saint Louis University

International Marketing and the Migrant-Owned Enterprise: Research PropositionsGary Knight, Willamette UniversityMichael Czinkota, Georgetown UniversityZaheer Khan, University of Kent, Canterbury

What Drives Green Product’s Consumption in Vietnam? A Moderating and Mediating Effects AnalysisThuy-Phuong Nguyen, EM Strasbourg, University of StrasbourgSihem Dekhili, EM Strasbourg, University of Strasbourg



Session 15G. Tell Me More - Advertising and Sales Approaches in B2B MarketingRoom: Quarterdeck BDiscussion Leader: Mark Groza, Northern Illinois University

Investigating Relationship Dependence in International B2B Channel RelationshipsDaniel Padgett, Auburn UniversityChristopher Hopkins, Auburn University

Storytelling in Business-to-Business AdvertisingNwamaka Anaza, Southern Illinois University CarbondaleElyria Kemp, University of New OrleansLeila Borders, Kennesaw State University

Effects of B2B Customers’ Perceived Benefits on Willingness to Disclose Information in an Online Exchange: An Individual Level PerspectiveJose Saavedra Torres, Southern Illinois UniversityMonika Rawal, Southern Illinois University

Examining Sales and Purchase Approaches in Complex Business RelationshipsRocio Rodriguez, Kristiania University CollegeGöran Svensson, Kristiania University CollegeSergio Román, Murcia UniversityGreg Wood, Kristiania University College

Session 15H. SPECIAL SESSION: Understanding and Managing Value... When Customers Create ItRoom: Quarterdeck CDiscussion Leader: Emily Treen, Simon Fraser UniversityPenalists: Leyland Pitt, Simon Fraser Unviersity Emily Treen, Simon Fraser University Kristina Heinonen, Hanken School of Economics Adam Mills, Loyola University New Orleans Kirk Plangger, King’s College London, University of London Richard Hanna, Babson College




AMS Business MeetingKabacoff


President’s ReceptionRiver/Port/Starboard Atrium

Friday, 7:00 pm

President’s BanquetRiver/Port/StarboardEntertainment sponsored in-part by Marketplace Simulations®


Saturday, 8:00 am - 8:30 am

DAILY HIGHLIGHTS • Saturday, May 26, 2018

Doctoral Consortium BreakfastCompass, 8:00 am - 8:30 am

Doctoral ConsortiumCompass, 8:30 am – 12:30 pm

Saturday, 8:00 am - 8:30 am

Doctoral Consortium BreakfastCompass

Saturday, 8:30 am - 12:00 pm

Doctoral ConsortiumCompass


INDEX

AAbell, Annika . . . . . . . . . . 5EAckermann, Claire-Lise . .5A, 5GAgnihotri, Raj . . . . . . . . . . 3HAhmad Husairi, Mariyani. . . . 8CAhmed, Faheem . . . . . . . . 4EAjjan, Haya. . . . . . . . . . 6, 12FAkdeniz, Billur. . . . . . . . . . 8CAl-Abdin, Ahmed . . . . . . . . 8AAlbertsen, Levke . . . 12B, 13F, 14BAlbinsson, Pia A. . . . . . 9D, 14DAlford, Bruce . . . . . . . . 2B, 3HAllen, Alexis . . . . . . . . . . .14CAllen, Juliann . . . . . . . . . . 5FAllendorf, Julian. . . . . . . . . 3DAl-Nabhani, Khalid . . . . . . . 3EAmaro, Suzanne . . . . . . 2B, 8BAmir, Huma . . . . . . . . . . . 2BAmyx, Doug . . . . . . . . . . .12CAnaza, Nwamaka . . . . . 14E, 15GAndreev, Pavel. . . . . . . . . . 12FAnokhin, Sergey. . . . . . . . 10AAntunes, Joaquim. . . .2C, 2B, 8BAnwar, Syed . . . . . . . . . 7C, 8EArmstrong-Soule, Cat . . . . . 15BArndt, Aaron D. . . . . . . . . . 10IAroean, Lukman. . . . . . .2D, 9DAscencio, Christine. . . . . . .12DAspara, Jaakko. . . . . . . . . . 4BAtev, Gizem . . . . . . . . . . . 10EAudrezet, Alice . . . . . . . . . 5DAutmaring, Thorsten . . . . . 10A

BB.E., Ganesh . 3B, 7B, 9B, 10D, 15ABabakus, Emin . . . . . . . . . . 9ABabin, Barry . . . . . . . . . 5G, 8EBacile, Todd . . . . . . . . . . .14CBadrinarayanan, Vishag. . . . . 14EBakshi, Madhupa . . . . . . . . 3ABal, Anjali . . . . . . . . . 2C, 14ABalabanis, George. . . . . . . . 3BBarksdale Jr., Hiram . . . . . . . 9EBarney, Christian . . . . . . . .15DBarnwell, Bob . . . . . . . . . .12D

Barroco, Cristina . . . .2B, 2C, 8BBaruca, Arne. . . . . . . . . . . 8ABasil, Debra . . . . . . . . 12B, 13GBauer, Brittney . . . . . . . . .12DBaumann, Jasmin . . . . . . . . 9FBeck, Joshua . . . . . . . . . . .15DBeese, Gerald-Alexander . . . 4HBeitelspacher, Lauren . . 12C, 15DBelei, Nina . . . . . . . . . . . . 10IBelk, Russell . . . . . . . . . . . 3BBellini, Carlo . . . . . . . . . . . 4IBenmamoun, Mamoun. . . . . 15FBennett, Delancy . . . . . . . . 9BBenoit, Ilgım D. . . . . . . 9D, 14EBenyoucef, Morad . . . . . . . 12FBergman, William . . . 5B, 9C, 15ABester, Christo . . . . . . . . . 7CBettels, Jannick . . . . . 3A, 5E, 7BBhide, Manoj . . . . . . . . 2A, 3ABiemens, Wim. . . . . . . . . . 4IBilliot, Theresa . . . . . . 9C, 12CBisschoff, Christo . . . . . . . . 7CBiswas, Dipayan . . . 3D, 4I, 5E, 9HBlut, Markus . . . . . . . . . . 10CBodur, H. Onur . . . . . . . . 10DBoeuf, Benjamin . . . . . . . . 5ABoles, James . . . . . . . 4I, 8F, 9EBolton, Dorcia. . . . . . . . . . 2EBommaraju, Raghu . . . . . . . 8GBong Lee, Sang . . . . . . . . . 15FBorders, Leila . . . . . . . . . 15GBorges, Adilson . . . . . . .8A, 10IBose Godbole, Mousumi . . .12ABotha, Elsamari . . . . . . . . . 13EBoukis, Achilleas . . . . . . . . 8ABozic, Branko . . . . . . . . . . 2EBrady, Mike . . . . . . . . . . . 8FBranchik, Blaine J. . . . . . . . . 9BBrashear, Thomas G. . . . . . . 14EBree, Joël. . . . . . . . . . . . . 9CBrewer, Lauren M.. . . . . .4G, 5DBrinkhoff, Stefan . . . . . . . . 14FBues, Mirja . . . . . . . . . . . . 3DBurman, Bidisha . . . . . . . . . 9DBurnham, Thomas . . . . 5C, 15C

INDEX

Author Session Author Session



INDEX

Burns, Alvin . . . . . . . . .8B, 13EBushardt, Christian . . . . . . . 10F Busljeta Banks, Ivana . . . . . 10A

CCaldara, Cindy. . . . . . . . . . 5GCalderon Urbina, Susan Danissa .

9DCambier, Fanny . . . . . . . . . 2ACapelli, Sonia . . . . . . . . . . 7BCarlson, Les . . . . . . . . . . . 2FCarlson, Jeffrey . . . . . . . . .15ACarlson, Jamie . . . . . . . . . . 13EChaker, Nawar. . . . . . . . . . 14EChamaret, Cécile . . . . . . . . 3BChang, Chun-Tuan . . . . .3A, 9DChang, Kuei-Feng . . . . . . . . 4CChang, Wei-Lun . . . . . . . . . 4BChefor, Ellis . . . . . . . . . . . 4EChen, Jing . . . . . . . . . . . . 4BChen, Sixing . . . . . . . . . . .15ACherup, Abigail Nappier . . . 10HChoi, Youngtae . . . . . . . . .14CClark, Terry . . . . . . . . . . . 3FClose Scheinbaum, Angeline . 3GCollinder, Eric . . . . . . . . . . 7BCosta, Sandrine . . . . . . . . . 14FCosta, Josueliton . . . . . . . . 14BCrouch, Roberta . . . . . . . .15CCruz, Ryan . . . . . . . . . . . . 10ECruz-Milan, Oliver . . . . . . . 2ECziehso, Gerrit . 8G, 10A, 13A, 14FCzinkota, Michael . . . . . . . 15F

DDabirian, Amir. . . . . . . . . . 8EDargahi, Rambod . . . . . . . . 5ADarke, Peter R. . . . . . . . . . 7ADavalos, Sergio . . . . . . . . . 10EDavcik, Nebojsa. . . . . . . . . 9FDe Barnier, Virginie . . . . . . . 7GDecarlo, Thomas . . . . . . . . 9ADecaudin, Jean Marc . . . . . .13GDeitz, George . . . . . . . . . . 9ADekhili, Sihem. . . . . . . .3C, 15FDemirel, Abdullah . . . . . . 10HDeshmukh, Siddharth . . . . .15ADesrochers, Debbie . . . . . . 4D

Dessart, Laurence. . . . . . . . 2ADobscha, Susan . . . . . . 10D, 13DDorsch, Michael J. . . . . . . . 2FDuffy, Kat . . . . . . . . . . . . 4HDupuis, Yves. . . . . . . . . . 10H

EEastin, Matthew. . . . . . . . . 3EEastman, Jacqueline . . . . . . 7CEkebas-Turedi, Ceren . . . . . . 14EEl-Manstrly, Dahlia . . . . . . . 3CEriksson, Theresa . . . . . 8E, 14CEriksson, David . . . . . . . . .14AEriksson, Maria . . . . . . . . 10HErzurumlu, Ismail . . . . . . . . 7EEsmark Jones, Carol. . . . . . .15DEspinosa, Jennifer . . . . . . . . 4GEttinger, Andrea. . . . . . . . . 2CEvans, Rob . . . . . . . . . . . . 9A

FFan, Xiucheng . . . . . . . . . . 13BFaranda, William . . . . . . . . 8BFarmer, Adam . . . . . . . . . .15DFarshid, Mana . . . . . . . . . . 7BFedorenko, Ivan . . . . . . . . . 5AFelix, Reto . . . . . . . . . . . . 2DFeng, Cong. . . . . . . . . . . . 13CFennell, Patrick . . . . . . . . .13AFergurson, Ricky. . . . . . . . . 8DFerrell, Oc . . . . . . . . . . . . 3FFitzhugh, Leslie Caroline. . . . 3HFitzpatrick, Julie . . . . . . . . . 4CFlostrand, Andrew . . . . 10H, 14CFolse, Judith . . . . . . . . . . .13AFord, John . . . . . . . 3C, 8D, 13BFowosere, Bola . . . . . . . . . 12BFox, Alexa K. . . . . . . . . . . . 10EFranke, George . . . . . . . . . 5DFrösén, Johanna . . . . . . . 4B, 5DFu, Chen-Su . . . . . . . . . . . 3GFukawa, Nobuyuki . . . . . . . 3E

GGala, Prachi . . . . . . . . . . . 9EGarcia-Collart, Tessa . . . . . . 2BGarg, Akansha . . . . . . . . . . 7BGarnier, Marion . . . . . . . . . 3GGarvey, Darren . . . . . . . . .13G



INDEX

Gasparini, Rachel . . . . . . . . 4HGeiger, Susi . . . . . . . . . . . 8BGeipel, Janet. . . . . . . . . . . 15BGermelmann, Claas Christian . 5E,

7AGhosh Chowdhury, Tilottama. 9BGilliam, David . . . . . . . .5D, 8AGillis, Wendy . . . . . . . . . . 13BGodby, Robert . . . . . . . . . 4DGolgeci, Ismail . . . . . . .2E, 10BGood, Megan C. . . . . . . . . 7AGopalakrishna Pillai, Kishore . 9F,

15BGrabner-Kräuter, Sonja . . . . 2CGraham, Kenneth . . . . . . . . 7AGrant, Philip . . . . . . . . . . .14CGriese, Ina . . . . . . . . . . . 10AGrohmann, Bianca . . . . . . 10DGroza, Mya . . . . . . . . . . . 9EGroza, Mark . . . . . . . . 9E, 15GGuo, Chiquan . . . . . . . . . . 10BGurviez, Patricia . . . . . 12E, 14AGutierrez-Marines, Carlos . . . 3E

HHaase, Janina . . . . . . . . 3A, 5EHabig, Phil . . . . . . . . . . . .12CHadjichristidis, Constantinos 15BHair, Joe . . . . . . . . . . . . . 12FHajli, Nick . . . . . . . . . . . . 13CHall, John . . . . . . . . . . . . 8AHanna, Richard . . . . . . . . .15HHansen, John . . . . . . . . . . 9AHanson, Sara. . . . . . . . . . . 14FHardy, Marcia . . . . . . . . . .12CHarmeling, Colleen . . . . . . . 9HHarris, Eric . . . . . . . . . . . . 4BHarrison, Dana . . . . . . . 6, 12FHay, Céline. . . . . . . . . . . . 9CHe, Heping. . . . . . . . . . . . 8EHe, Mei-Ling. . . . . . . . . . . 9DHe, Yang . . . . . . . . . . . . . 15EHeinonen, Kristina . . . . . . .15HHeitz-Spahn, Sandrine . . . . . 10IHerrmann, Jean-Luc . . . .7A, 7GHeydari, Ali . . . . . . . . . . 14DHillebrand, Bas . . . . . . . . 10AHinsch, Christian . . . . . . . . 2D

Ho, Phu Hai . . . . . . . . . . . 4AHood, David . . . . . . . . . . . 12FHoogerhyde, Michaela. . . . . 5CHopkins, Karen . . . . . . 7A, 12DHopkins, Christopher 7A, 12D, 15GHsiao, Cheng-Chieh . . . . . . 10EHuang, Lei . . . . . . . . . .2A, 4CHuang, Guei-Hua . . . . . .3A, 9DHuang, Yu-Shan Sandy . . . . . 3EHughes, Douglas . . . . . . . . 4IHuhmann, Bruce . . . . . . . . 9DHumphrey Jr., William . . . . . 5BHuo, Da . . . . . . . . . . . . . 15FHuré, Elodie . . . . . . . . . . . 5G

IIyer, Gopalkrishnan . . . . . . 10C

JJaakkola, Matti . . . . . . . 4B, 5DJaber, Mazen. . . . . . . . . . . 5CJain, Varsha . . 2A, 3B, 7B, 8D, 9B,

10D, 15A, 12AJames, Kevin . . . . . . . . . . 1, 4DJaworski, Bernard . . . . . . . 3F, 11Jewell, Robert . . . . . . . . . .12AJiang, Cai-Fen . . . . . . . . . . 4CJiang, Jiani . . . . . . . . . . . . 9BJiang, Yuwei . . . . . . . . . . . 15BJimeno-Espadas, Ricardo. . . . 2EJochims, Bruna . . . . . . . . . 2CJohansen, Doug . . . . . . . . . 13BJohn, Joby . . . . . . . . . . . . 9GJohnson, Clark. . . . . . . . . .12DJohnson-Busbin, Julie . . . . . . 9EJohnston, David . . . . . . . . . 10BJones, Eli . . . . . . . . . . . . . 9GJones, Niusha . . . . . . . . . 10H

KKacha, Mathieu . . . . . . . 5F, 7AKamarruddin, Nur Nadia Adjrina

9FKarampournioti, Evmorfia 12B, 13F,

14BKashmiri, Saim. . . . . . . . . . 9EKearney, Treasa . . . . . . . 5B, 8AKemeter, Katarina. . . . . . . 10AKemp, Elyria . . . . . . . . . . 15G



Kernoa, Justine . . . . . . . . . 5AKessenbrock, Andreas . . 13A, 14FKey, Martin . . . . . . . . . . . 3FKhan, Mubbsher Munawar. . . 9FKhan, Nouman Inamullah . . . 9FKhan, Zaheer . . . . . . . . . . 15FKieu, Tai Anh . . . . . . . . . . 4AKim, Seunghyun. . . . . . . . .15AKingshott, Russel . . . .4F, 9F, 13GKirca, Ahmet . . . . . . . . . . 8CKirk, Colleen P. . . . . . . . 2E, 4AKitchen, Philip. . . . . . . . . . 7BKnight, Gary . . . . . . . . . . . 15FKöcher, Sören . . . . . . . . . 10CKordrostami, Melika . . . . 2B, 4DKordrostami, Elika . . . . . 2B, 4DKos Koklic, Mateja . . . . . . . 9AKrafft, Manfred . . . . . . . . . 3DKrey, Nina . . . . . . . . . 4G, 5GKroff, Michael . . . . . . . . . .14CKuang, Yunmei . . . . . . . . .12DKukar-Kinney, Monika . . . . . 14FKulkarni, Atul . . . . . . . . . . 15BKuo, Hsiao-Ching . . . . . . . 10CKuziemsky, Craig . . . . . . . . 12F

LLabenz, Franziska . . . . . . . . 3ALacerda Fernandes, José Augusto

14BLafferty, Barbara . . . . . . . .12DLangner, Sascha . 12B, 13F, 14B, 15ELaroche, Michel . . . . . . . . 14DLastner, Matthew . . . . . . . .13ALaverie, Debbie . . . . . . . . . 5BLe Bon, Joël . . . . . . . . . . . 12FLe Borgne, Guillaume . . . . . 14FLe Meunier-Fitzhugh, Kenneth . .

3H, 10BLeban, Marina . . . . . . . . . .15CLee, Na Young. . . . . . . . . . 9ALehnert, Kevin. . . . . . . . . . 15FLeo, Cheryl . . . . . . . . . . . 15BLeonhardt, James . . . . . 3G, 10ELeung, Rebecca . . . . . . . . .15ALi, Dan . . . . . . . . . . . . . . 3ELi, Ying Ying . . . . . . . . . . . 9BLimbach, Matthias . . . . . . . 15E

Lin, Chin-Feng . . . . . . . . . . 3GLischka, Gesa . . . . . . . . . . 14BLiska, Luke . . . . . . . . . . . . 13ELiu, Pei-Chi. . . . . . . . . . . . 3ALiu, Xia . . . . . . . . . . . .8B, 13ELiu, Ran. . . . . . . . . . . .3C, 8DLocander, David A. . . . . . 2B, 7DLocander, William . . . . . . . 9GLopes, Rita . . . . . . . . . . . . 2CLopez, Marisabel Romero . . . 5ELuck Mariano, Tara . . . . . . .14CLueth, Annika . . . . . . . . . .13DLunardo, Renaud . . . . . . . 10DLund, Kaisa. . . . . . . . . . . . 3DLuoma, Jukka . . . . . . . . 4B, 5D

MMa, Xiao . . . . . . . . . . . . . 13CMadhavaram, Sreedhar. . . 2E, 14EMady, Sarah . . . . . . . . . . . 13BMady, Tarek . . . . . . . . . 4I, 13BMaity, Moutusy . . . . . . . . . 2DMaity, Devdeep . . . . . . . . 14DMarriott, Hannah . . . . . . . . 4FMarshall, Greg. . . . . . . . . . 8FMartin, Emeline . . . . . . . . . 7BMartins, Carmen . . . . . . . . 2BMaryam, Tofighi. . . . . . . . . 5CMasson, Marine . . . . . . . . .14AMathur, Anil . . . . . . . . 9C, 12BMcIntyre, Faye . . . . . . . . . 9GMcLean, Graeme . . . . . . . . 3EMedic, Dragana . . . . . . . . .13GMercado-González, Julieta . . 3EMerchant, Altaf . . 4E, 5F, 7G, 9B,

10E, 15AMichaud-Trevinal, Aurelia . . . 5GMiller, Elizabeth G. . . . . 9D, 10HMills, Adam . . . . . . 7D, 15H, 14FMisra, Ankita . . . . . . . . . . 2DMontoya-Restrepo, Luz-

Alexandra . . . . . . . . . . . 5FMorgado Ferreira, Bruno . . . . 5GMorgan, Todd . . . . . . . 3H, 10AMorhart, Felicitas . . . . . . . . 7GMoulard, Julie . . . . . . . . . . 9HMurphy, William . . . . . . . . 10B

INDEX



NNagpal, Anish . . . . . . . . . . 15BNakhata, Chinintorn . . . 10C, 10ENappier Cherup, Abigail . . . .13DNaseem, Nayyer . . . . . . . . 3BNeill, Stern. . . . . . . . . . . . 13FNeubert, Doreen . . . . . . . .13DNguyen, Thao Phuong . . . . . 3BNguyen, Thuy-Phuong . . .4C, 15FNikolov, Atanas . . . . . . . . . 15ENoble, Stephanie . . . . . 9A, 13ANowlin, Edward . . . . . . . 3B, 14E

OObal, Michael . . . . . . . 3H, 10AObeng, Efua . . . . . . . . . . 10CObilo, Obinna . . . . . . . . 2B, 7DOhiomah, Alhassan. . . . . . . 12FOnel, Naz . . . . . . . . . . . . 4COrtinau, David J. . . . . . . 2F, 10FOsei-Frimpong, Kofi . . . . . . 3EOtterbring, Tobias . . . . . . . 8GOttley, Gary . . . . . . . . 12C, 14AOyedele, Adesegun . . . . . .15AOzcan, Timucin . . . . . . . . . 4C

PPadgett, Daniel . . . . . . . . 15GPaluch, Stefanie . . . . . . . . . 3DPantin-Sohier, Gaelle . . . . . . 7GPantoja, Felipe. . . . . . . . . . 14BParguel, Béatrice . . . . . . 3B, 5DParker, Janna . . . . . . . . . . 1, 4DPayne, Collin. . . . . . . . . . .13DPeck, Joann . . . . . . . . . . . 7GPecot, Fabien . . . . . . . . 4E, 7GPelletier, Mark. . . . . . . . . . 7APentina, Iryna . . . . . . . . . . 5GPereira, Rita . . . . . . . . .9E, 14BPeterson, Mark . . . . . . . 4D, 8FPetrescu, Maria . . . . . . 14C, 15FPezzuti, Todd . . . . . . . . . . 3GPhau, Ian . . . . . . . . . . . . 10DPicot-Coupey, Karine. . . . . . 5GPitardi, Valentina . . . . . . . . 2APitt, Leyland . . . . . . . 3F, 4I, 15HPitt, Christine . . . . .8E, 10H, 14CPlangger, Kirk . . . . . 7D, 13E, 15H

Pollitte, Wes. . . . . . . . . . . 13CPoncin, Ingrid . . . . . . . .2A, 3GPongpatipat, Chatdanai . . . .12APorcheddu, Daniele . . . . . . 9FPorter, Mcdowell . . . . . . . .13APoujol, Juliet F. . . . . . . . . . 10IPounders, Kathrynn . . . . . .12DPreseren, Spela . . . . . . . . . 9APreston, Teresa . . . . . . . 8A, 8EPruski Yamim, Amanda . .2C, 8APueschel, Julia . . . . . . . . . . 3B

QQuester, Pascale . . . . . . . .15C

RRacat, Margot . . . . . . . . . 14DRackwitz, Sam. . . . . . . . . . 4HRahmani, Vahid . . . . . . . 2B, 4DRamachandran, Indu . . . . . . 14ERamirez, Edward . . . . . . . . 4BRashid, Amber G. . . . . . . . . 2BRawal, Monika . . . . . . . 13B, 15GReiter, Philipp . . . . . . . . . . 15EReyes-Mercado, Pável . . . . . 3EReynolds, Alyssa . . . . . . . .13DRice, Dan. . . . . . . . . . . . .13ARichardson-Greenfield, Pam. . 7E,

8DRifkin, Laura . . . . . . . . . 2E, 4ARingle, Christian. . . . . . . . . 10IRizvi, Wajid H. . . . . . . . . . . 2BRobayo-Pinzon, Oscar . . . . . 5FRockwell, Casey. . . . . . . . . 8ARodriguez, Michael . . . . . . . 12FRodriguez, Rocio . . . . . 14A, 15GRoggentin, Agnes Sophie . . .15DRoggeveen, Anne . . . 8F, 10C, 13ARojas-Berrio, Sandra . . . . . . 5FRomán, Sergio. . . . . . . . . 15GRose, Alexander S. . . . . . . .13DRossi, Patricia . . . . . . . 2C, 13DRoten, Yonathan Silvain . . . . 4FRoy, Subhadip . . . . . . . . . . 3BRundle-Thiele, Sharyn . . . . . 12ERunte, Mary . . . . . . . . 12B, 13GRuzeviciute, Ruta . . . . . . . . 14B

INDEX



SSaavedra Torres, Jose . . . 13B, 15GSabri, Ouidade . . . . . . . . . 13FSacco, Jennifer S. . . . . . . . . 9BSaintives, Camille . . . . . . . 10DSaldivar, Roberto . . . . . . . .15ASaleh, Amin . . . . . . . . . . . 5FSalo, Jari . . . . . . . . . . . . . 9ESams, Doreen . . . . . . . .3G, 4DSantana, Shelle . . . . . . . . . 7BSarkar, Sudipto . . . . . . . . . 10BSchaefers, Tobias . . . . . . 9E, 14FSchapfl, Jessica . . . . . . . . . 7ASchauman, Ariel. . . . . . . . 10HSchliwa, Victor . . . . . . . . .13DSchmidt, Steffen 4H, 12B, 14B, 15EScholz, Joachim . . . . . . . . . 4HSerhal, Rania. . . . . . . . . . . 7GShah, Arunima. . . . . . . . . . 2DShanahan, Kevin. . . . . . . . .12DSharma, Piyush . . 4F, 9H, 13G, 15BSharma, Nazuk . . . . . . . . . 5EShelat, Manisha . . . . . . . . . 7BSheth, Jagdish . . . . . . . . . 10DShoreibah, Ream . . . . . . . .12DShows, G. David. . . . . . . . 14DSiadou-Martin, Béatrice . . . . 10ISihem, Dekhili . . . . . . . . . .13ASihi, Debika . . . . . . . . . . . 13CSingh, Jagdip. . . . . . .9H, 10H, 11Singh, Nitish . . . . . . . . . . . 15FSirieix, Lucie . . . . . . . . . . . 14FSivakumar, K . . . . . . . . . . . 13CSmart, Denise . . . . . . . . . . 9GSmith, Andrew . . . . . . . . . 4HSmith, Brent . . . . . . . . . . .13GSödergren, Oskar . . . . . . . . 7BSosa Varela, Juan Carlos . . . . 10BSpanjol, Jelena. . . . . .9H, 10H, 11Spielmann, Nathalie . . . . . .13DSrivastava, Rajesh . . . 2A, 3A, 7AStenger, Thomas . . . . . . . . 5GSteppuhn, Vanessa . . . . . . . 12BStewart, David . . . . . . . . . 3FStoddard, James . . . . . . . 14DStuhler, Kristina . . . . 3C, 4E, 10FSun, Fuwei . . . . . . . . . . . .15A

Sung, Jihyun . . . . . . . . . . . 4ASvensson, Göran . . 10B, 14A, 15GSzocs, Courtney . . . . . . 3D, 7D

TTakoi, Touiti . . . . . . . . . . .13ATalay, Berk . . . . . . . . . . . . 8CTang, Felix . . . . . . . . . . . 10DTariq, Muhammad Irfan . . . .15CTerlutter, Ralf . . . . . . . . . . 2CTikkanen, Henrikki . . . . . . . 4BTjandra, Nathalia . . . . . . . . 2DTofighi, Maryam. . . . . . . . 10DTorres M., Ivonne . . . . . . . .15CTrainor, Kevin . . . . . . . . . . 12FTreen, Emily . . . . . 10H, 12D, 15HTripathi, Sanjeev . . . . . 5C, 10DTroiville, Julien. . . . . . . . . . 10I

UUeno, Akiko . . . . . . . . . . . 4FUllah, Zeeshan . . . . . . . . . 9EUlusoy, Ebru . . . . . . . . . . . 8AUpshaw, Danny . . . . . . . . .12CUsai, Antonio . . . . . . . . . . 9F

VVaidyanathan, Rajiv . . . . . . . 10IValette-Florence, Pierre . . 3B, 7Gvan Riel, Allard . . . . . . . . 10AVanhamme, Joëlle . . . . . . . 15BVanheems, Regine . . . . . . . 4FVella, Joseph. . . . . . . . . . . 8EVieira, Valter Afonso . . . . . . 9EVillanueva, Alexa . . . . . . . . 12BVivek, Shiri . . . . . . . . . . . . 13BVize, Roisin . . . . . . 5B, 8B, 12CVoss, Kevin. . . . . . . . . . 5D, 9BVoyer, Benjamin. . . . . . . . .15C

WWakenshaw, Susan . . . . . . . 13CWalker, Doug . . . . . . . . . . 14EWalker, Russell . . . . . . . . . . 6Wallström, Åsa . . . . . . . . . 7BWang, Yiru. . . . . . . . . . . .12AWang, Yong . . . . . . . . 3H, 10BWang, Valerie . . . . . . . . . . 3HWang, Cindy. . . . . . . . . . .15D

INDEX



Wanjugu, Sabinah. . . . . . . . 3CWatkins, Allison. . . . . . . . . 10EWei, Joicey. . . . . . . . . . . . 3HWei, Ruiqi . . . . . . . . . . . . 8BWei, Yinghong Susan. . . . . . 8CWeidner, Kelly. . . . . . . 2D, 14AWeiner, Josh . . . . . . . . . . . 8FWiedmann, Klaus-Peter . .7B, 3A,

4H, 5E, 12B, 13FWiid, Ria . . . . . . . . . . . . .12CWilliams, Michael . . . . . . . . 4FWittkop, Thomas . . . . . . . . 4AWobker, Amelie. . . . . . . . .13AWolny, Julia . . . . . . . . . . .14CWolter, Jeremy . . . . . . . . .14CWood, Greg . . . . . . . . . . 15GWu, Shuang . . . . . . . . . . . 3H

XXia, Lan. . . . . . . . . . . . . .13AXiao, Yazhen . . . . . . . 10A, 13FXu, Pei . . . . . . . . . . . . . .14C

YYadav, Manjit . . . . . . 8F, 9H, 11Yan, Ruoh-Nan . . . . . . . . . 4AYang, Hao-Wei . . . . . . . . . 4C

Yang, Shuai . . . . . . . . 15A, 15EYaprak, Attila . . . . . . . . . . 3BYip, Nick K. T. . . . . . . . .9F, 13CYoon, Doyle . . . . . . . . . . .15AYouness, Chebli . . . . . . . . . 7GYuan, Hong . . . . . . . . 14F, 15DYuen, Vincentia . . . . . . . . 10D

ZZablah, Alex . . . . . . . . . . . 9AZahay, Debra. . . . . . . 1, 13C, 14DZakerinia, Amin . . . . . . . . . 3CZamudio, César . . . . 7E, 8G, 12AZane, Daniel M. . . . . . . . . . 7EZhang, Junzhou . . . . . . . 2A, 3CZhang, Jingwei. . . . . . . . . . 13FZhang, Jurui . . . . . . . . . . . 4DZhao, Miao. . . . . . . . . . . . 9BZheng, Qiuying . . . . . . . . . 4HZheng, Xiaoyun . . . . . . 8C, 13CZhou, Wenkai . . . . . . . . . . 7CZhu, Fengxia . . . . . . . . . . . 15EZhu, Jing . . . . . . . . . . . . . 10BZhuang, Weiling. . . . . . . . . 8EZmich, Louis . . . . . . . . . . . 9EZúñiga, Miguel Angel . . . . . .15C

INDEX


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