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Alibaba Group Holding Ltd.Created October 17, 2013

To ensure that you're viewing PrivCo's complete and most up-to-date information on Alibaba Group Holding Ltd., please visit:www.privco.com/private-company/alibaba-group-holding-ltd

Alibaba Group Holding Ltd.To ensure that you're viewing PrivCo's complete and most up-to-date information on Alibaba Group Holding Ltd., please visit: www.privco.com/private-company/alibaba-group-holding-ltd

TABLE OF CONTENTS

About PrivCo 3Legal Disclaimer 4Business Summary 5Company Overview 6Industry Information 7Competitors & Comparables 7Charts, Financials, & Statistics 8Public / Private History (PPH) 9Mergers & Acquisitions 10Funding Activity 11Detailed Business Description 14

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Alibaba Group Holding Ltd.To ensure that you're viewing PrivCo's complete and most up-to-date information on Alibaba Group Holding Ltd., please visit: www.privco.com/private-company/alibaba-group-holding-ltd

Private Companies Investors VC Fundings Private Equity Deals M&A Deals

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PrivCo Private Company Financial Report

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This report contains proprietary research by PrivCo Media, LLC. and is subject to copyright by PrivCo. Use is subject to Terms of Useand Legal Disclaimers which can be found in full at www.privco.com.

Copying and redistribution is prohibited without permission of the publisher. PrivCo's Private Company Financial Reports are designedto provide factual information and all information contained in this publication has been gathered from sources deemed reliable but itsaccuracy cannot be guaranteed. PrivCo is not a registered investment advisor, and under no circumstances shall any of the informationprovided herein be construed as a buy/sell recommendation or investment advice of any kind.

Copyright © 2011 PrivCo Media, LLC. All rights reseerved. PrivCo Private Company Ticker Symbol, PrivCo Industry ClassificationSystem (PICS) codes, and The Private Company Financial Data Authority are all trademarks of PrivCo.

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BUSINESS SUMMARY

Established in 1999 by Jack Ma, Alibaba Group Holding Ltd. is a privately-owned, internet holding company that engagesmainly in e-commerce with its business covering China, India, Japan, Korea, Taiwan, the United Kingdom, Hong Kongand the United States. It is a family of Internet-based businesses that includes online marketplaces that facilitate business-to-business international and domestic China trade, retail and payment platforms, shopping search engine and distributedcloud computing services. It was founded to help make the Internet accessible, trustworthy and beneficial for everyone.Alibaba Group reaches Internet users in more than 240 countries and regions.

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COMPANY OVERVIEW

Company Tags: VC BackedYear Founded: 1999Fiscal Year End: 09/301YR Revenue Growth Rate: 21.4%3YR Revenue Growth Rate(CAGR):

56.3%

1YR Employee Growth Rate: 6.4%3YR Employee Growth Rate(CAGR):

11.6%

City: HangzhouPostal Code: 310013Country: ChinaPhone: 852-2215-5101Fax: 852-2215-5200US Tax ID:Website: www.alibaba.com

Corporate OrganizationAffiliate Companies: Aliplay

Yahoo! Inc.Subsidiaries: Alibaba Cloud Computing

Alibaba.com Ltd.Alisoft Holding LimitedChina Yahoo!cnzz.com, Inc.eTaoTaobao.comTmall.com

Founders: Jack Ma

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INDUSTRY INFORMATION

Industry CodesPICS™: 9001™NAICS: 519130SIC: 2711

PrivCo Industries (Sector > Industry > Sub-Industry)

Internet > E-Commerce

The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and includingnewer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

COMPETITORS & COMPARABLES

CompetitorsHc360.comYihaodian

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CHARTS, FINANCIALS, & STATISTICS

Income Statement 2013 2012 2011 2010 2009 2008Revenues $4.96 BN1 $4.08 BN $2.35 BN $1.30 BN $730.34 MM $456.81 MMCost of Goods Sold (Cost ofSales)

$1.30 BN $1.32 BN $780.99 MM $311.77 MM $195.36 MM $139.67 MM

Gross Profit $3.65 BN $2.76 BN $1.56 BN $986.46 MM $534.97 MM $317.14 MMTotal Operating Expenses $1.34 BN $2.08 BN $1.24 BN $1.00 BN $574.43 MM $553.16 MMOperating Income (Loss) $2.32 BN $687.63 MM $325.34 MM ($14.36 MM) ($39.46 MM) ($236.02 MM)Net Income (Loss) $2.05 BN $536.05 MM $339.55 MM $42.46 MM ($19.93 MM) $1.91 BN2

Balance Sheet 2013 2012 2011 2010 2009 2008Current Assets $4.06 BN $3.49 BN $4.40 BN $3.19 BN $2.59 BNNon-Current Assets $3.20 BN $2.99 BN $2.44 BN $2.31 BN $2.19 BNTotal Assets $7.27 BN $6.49 BN $6.84 BN $5.50 BN $4.78 BNCurrent Liabilities $2.63 BN $1.56 BN $2.66 BN $1.56 BN $821.17 MMNon-Current Liabilities $4.71 BN3 $134.16 MM $58.68 MM $24.08 MM $20.13 MMTotal Liabilities $7.33 BN $1.70 BN $2.72 BN $1.58 BN $841.31 MMEmployee Figures 2013 2012 2011 2010 2009 2008Total Employees 25,0004 23,500 22,000 18,000 12,000Productivity (Revenue/Employee) $163,314 $99,786 $59,010 $40,574 $38,067

Financial Notes:* Alibaba Group Holding Ltd. fiscal year end: 09/301 For the 9 months ended June 30, 20132 The net income of $1.9 billion for the twelve months ended September 30, 2008 is primarily due

to Alibaba Group's sale of an approximate 27 percent ownership in Alibaba.com fromAlibaba.com's IPO.

3 In the period ended June 30, 2012, Alibaba Group purchased the remaining noncontrollinginterest in Alibaba.com for total consideration of approximately $2.5 billion. The purchase wasprimarily financed by the issuance of debt.

4 As of June 11, 2012

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PUBLIC/ PRIVATE HISTORY (PPH™)

Many private companies were once public or have attempted to go public in the past. Since mapping a private company's Public/Private History (PPH™) can often becomplicated and take time, we've created PrivCo's Public/Private History (PPH™) Table to assist.

Date Deal Type Action Resulting Status Valuation Amount Raised Public TickerJan. 2013 IPO Exploring Private1 $3.50 BNSep. 2013 IPO Exploring Private2 $120.00 BN $15.00 BNPPH™ Notes:

1 The IPO may raise $3 billion to $4 billion in Hong Kong this year.2 Alibaba Group Holding Ltd will pursue an IPO in the United States after talks with Hong Kong regulators broke down.

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MERGERS & ACQUISITIONS

PrivCo's M&A Activity table for Alibaba Group Holding Ltd. displays the mergers and acquisitions involving Alibaba Group Holding Ltd., for example if Alibaba Group HoldingLtd. acquired or was acquired by another entity, any leveraged buyout (LBO), etc.

Date Target Buyer Deal Type Price StatusAug. 2005 Alibaba Group Holding Ltd. Yahoo! Inc. Minority Stake Purchase $1,000,000,000 CompletedMay. 2011 cnzz.com, Inc. Alibaba Group Holding Ltd. Acquisition $15,000,000 CompletedMay. 2012 Alibaba.com Ltd. Alibaba Group Holding Ltd. Acquisition of Remaining

InterestAcquisitionMinority Stake PurchaseTake Private

$2,500,000,000 Completed

Sep. 2012 Alibaba Group Holding Ltd.1 Alibaba Group Holding Ltd. Direct Share PurchaseMinority Stake Purchase

$7,100,000,000 Completed

Apr. 2013 Weibo.com Alibaba Group Holding Ltd. Minority Stake Purchase $586,000,000 CompletedMay. 2013 AutoNavi Holdings Ltd2 Alibaba Group Holding Ltd. Minority Stake Purchase $294,000,000 CompletedMergers & Acquisitions Notes:

1 Yahoo announced it expects to receive about $7.1 billion from the initial sale of half its stake, which translates to $4.2 billion inafter tax cash and up to $800 million in Alibaba preferred stock (proceeds based on minimum $35 billion valuation and full 50%stake sold). The transaction is part of a three-staged plan for Yahoo to monetize the Alibaba stake. The following are the stages:1) sell half the stake (20% of Alibaba, referenced above); 2) sale of 10% stake in Alibaba at the IPO price at the time of IPO; 3)monetize the remaining 10% stake post-IPO with Alibaba support.

2 Alibaba, through a wholly owned subsidiary, will invest approximately $294 million in newly issued preferred and ordinary shares ofthe Company, representing approximately 28% of the Company's total issued and outstanding shares on a fully-diluted basis.

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FUNDING ACTIVITY

PrivCo's VC/Funding Activity table for Alibaba Group Holding Ltd. displays the venture capital rounds, angel investments, debt or other funding raised by Alibaba Group HoldingLtd..

Date Investor Round Investor Type1999 Goldman Sachs Private Equity Other Private Equity1999 Fidelity Bancorp, Inc. Other Corporate1999 Softbank Corp.1 Other Corporate

Total Round Other $25,000,000Jul. 2012 China Investment Group Other Quasi-Government OrganizationJul. 2012 China Development Bank Other LenderJul. 2012 Unspecified Investors Other

Total Round Other2 $8,000,000,000Total of Funding Shown Above $8,025,000,000

Funding Notes:

1 Public (TSE:9984)2 Alibaba's new funding round will be mainly used to buy back half its shares (20%) from Yahoo.

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ROUND: OTHER

Company Alibaba Group Holding Ltd.Series OtherFunding Date 1999Total Funding Amount $25,000,000

Investment Type EquityBoard Seats Demanded UnspecifiedLiquidation Preference UnspecifiedCapped Participating Preferred UnspecifiedAnti-Dilution Protection UnspecifiedRedemption at Investor’s Option UnspecifiedCumulative Dividends Unspecified

Investor Name Investor Type Investment Date Stake AcquiredGoldman Sachs Private Equity Private Equity 1999Fidelity Bancorp, Inc. Corporate 1999SOFTBANK CORP.1 Corporate 1999

1 Public (TSE:9984)

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ROUND: OTHER

Company Alibaba Group Holding Ltd.Series OtherFunding Date 07/31/2012Total Funding Amount $8,000,000,000

Board Seats Demanded UnspecifiedLiquidation Preference UnspecifiedCapped Participating Preferred UnspecifiedAnti-Dilution Protection UnspecifiedRedemption at Investor’s Option UnspecifiedCumulative Dividends Unspecified

Investor Name Investor Type Investment Date Stake AcquiredChina Investment Group Quasi-Government Organization 07/31/2012China Development Bank Lender 07/31/2012Unspecified Investors 07/31/2012

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DETAILED BUSINESS DESCRIPTION

Established in 1999 by Jack Ma, Alibaba Group Holding Ltd. is a privately-owned, internet holding company that engages mainly in e-commerce with its business covering China,India, Japan, Korea, Taiwan, the United Kingdom, Hong Kong and the United States. It is a family of Internet-based businesses that includes online marketplaces that facilitatebusiness-to-business international and domestic China trade, retail and payment platforms, shopping search engine and distributed cloud computing services. It was founded tohelp make the Internet accessible, trustworthy and beneficial for everyone. Alibaba Group reaches Internet users in more than 240 countries and regions.

Products

Alibaba.com - Alibaba.com is a global e-commerce platform for small businesses and the flagship company of Alibaba Group. Founded in 1999 in Hangzhou, China, Alibaba.comallows for millions of buyers and suppliers around the world to do business online mainly through three marketplaces: a global trade platform (www.alibaba.com) for importersand exporters; a Chinese platform (www.1688.com) for domestic trade in China; and a transaction-based wholesale platform on the global site (www.aliexpress.com) geared forsmaller buyers seeking fast shipment of small quantities of goods. Together, these marketplaces form a community of more than 79.7 million registered users in more than 240countries and regions. As part of its strategy to transition into a holistic platform where small companies can build and manage their online business more easily, Alibaba.comalso offers Chinese traders a wide array of business management software, Internet infrastructure services and export-related services directly or through companies it hasacquired including HiChina and One-Touch, as well as educational services to incubate enterprise management and e-commerce professionals. Alibaba.com also owns Vendioand Auctiva, providers of third-party e-commerce solutions for online merchants. Alibaba.com has offices in more than 70 cities across Greater China, India, Japan, Korea, theUnited Kingdom and the United States.

Taobao Marketplace - Launched in 2003, Taobao Marketplace (www.taobao.com) is a popular consumer-to-consumer (C2C) online marketplace in China. Its mission is to fostera comprehensive e-commerce ecosystem that will provide partners and consumers with the best user experience possible. Currently, it has more than 800 million product listingsand more than 370 million registered users.

Tmall.com - Launched in April 2008, Tmall.com (www.tmall.com) is an online shopping landmark in China with an extensive brand selection. An open B2C platform, Tmall.comhas established itself as the destination for authentic, quality products catering to increasingly sophisticated Chinese consumers.. In June 2011, it was separated from Taobao'sC2C marketplace and became an independent business.Tmall.com currently features more than 70,000 major multinational and Chinese brands from more than 50,000merchants. It offers several product verticals with customized customer services, including Consumer Electronics mall; Home Furnishing mall; Designer Footwear mall; Beautymall; and Imported Goods mall. Brands with flagship retail storefronts on Tmall.com include UNIQLO, L'Oreal, adidas, P&G, Benefit, Unilever, Gap, Ray-Ban and Levi's.Tmall.com set a record for highest single-day transaction volume during a special promotion on November 11, 2011, facilitating the sales of goods totaling RMB3.36 billion(US$531.76 million) on the day or an average of more than RMB38,000 (US$6,022.18) per second.

eTao - eTao (www.etao.com) is a comprehensive shopping search engine in China in terms of product and merchant information. It was beta-launched by Taobao in October

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2010 and became an independent business in June 2011. Its mission is to create a "one-stop shopping engine" which can address the problems faced by Chinese consumersbefore and after shopping online, assist them in making purchase decisions, and help them identify low-cost, high-quality merchandise on the Internet faster.Features andservices include product search, group buy search, movie ticket search, e-promotion platform and Tao Bar community. It currently showcases more than 1 billion product listings,more than 5,000 quality business-to-consumer merchants, 600 group shopping websites, and more than 200 million pieces of shopping-related information.

Alibaba Cloud Computing - Alibaba Cloud Computing was established in September 2009 with the mission of building an advanced distributed cloud computing service platform.The company is committed to supporting the growth of Alibaba Group and the whole e-commerce ecosystem by providing a comprehensive suite of Internet-based computingservices, which include e-commerce data mining, high-speed massive e-commerce data processing, and data customization.

China Yahoo! - Alibaba Group acquired China Yahoo! (www.yahoo.com.cn) in October 2005 as part of its strategic partnership with Yahoo! Inc. China Yahoo! is a long-servingChinese-language portal with a focus on essential Internet services including news, email and search.

Alipay - Launched in 2004, Alipay (www.alipay.com) is a commonly used third-party online payment solution in China. It provides an easy, safe and secure way for millions ofindividuals and businesses to make and receive payments on the Internet. It had more than 650 million registered accounts as of December 2011. On November 11, 2011, Alipayset a record for the highest daily number of transactions, facilitating 33.69 million transactions during the 24-hour period.The preferred online payment tool of Internet merchantsin China, Alipay provides an escrow payment service that reduces transaction risk for online consumers. Shoppers have the ability to verify whether they are happy with goodsthey have purchased before releasing funds to the seller.Alipay partners with more than 100 financial institutions including leading national and regional banks across China aswell as Visa and MasterCard to facilitate payments in China and abroad. In addition to Taobao Marketplace and Tmall.com, Alipay provides payment solutions for more than460,000 merchants, covering a wide range of industries including online retail, virtual gaming, digital communications, commercial services, air ticketing and utilities. It also offersan online payment solution to help merchants worldwide sell directly to consumers in China and supports transactions in 12 major foreign currencies.

Juhuasuan Overseas - Starting in April 2013 in Hong Kong and Taiwan, Juhuasuan Overseas is a daily deals website that combines existing consumer-to-consumer retail siteTaobao Marketplace and Juhuasuan, an online group shopping platform.

History & Milestones

1999 - Alibaba Group is officially established by its 18 founders, led by Jack Ma, working out of a Hangzhou apartment.

1999-2000 - Alibaba Group raises US$25 million from Softbank, Goldman Sachs, Fidelity, and other institutions.

2002 - Alibaba.com becomes profitable.

2003 - Consumer e-commerce website Taobao is founded, again in Jack Ma's apartment.

2004 - Online payment system Alipay is launched.

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2005 - Alibaba Group forms a strategic partnership with Yahoo! Inc. and takes over the operation of China Yahoo!.

2006 - Alibaba Group makes a strategic investment in Koubei.com.

2007 - Internet-based business software company Alisoft is launched. (January)Alibaba.com Limited lists on the Hong Kong Stock Exchange. (November)Alibaba Group launches Alimama, an online advertising exchange company. (November)

2008 - Taobao Mall (currently known as Tmall.com), a dedicated B2C platform, is introduced to complement Taobao's C2C marketplace. (April)Koubei.com is merged with China Yahoo! to form Yahoo! Koubei. (June)Alimama is integrated with Taobao. (September)Alibaba Group R&D Institute is established. (September)

2009 - Alisoft is merged with Alibaba Group R&D Institute. (July)Alisoft's Business Management Software division is injected into Alibaba.com. (August)Koubei.com is injected into Taobao as part of the "Big Taobao" strategy, which positions Taobao as a one-stop e-commerce service provider to promote wider use of e-commerce among consumers. (August)Alibaba Cloud Computing is established in conjunction with Alibaba Group's 10th anniversary celebration. (September)

2010 - Alibaba Group creates a cross-business team comprising senior managers from Taobao, Alipay, Alibaba Cloud Computing and China Yahoo! to execute a full-scale roll-out of the "Big Taobao" strategy. (March)Alibaba Group announces that it will begin in 2010 to earmark 0.3 percent of annual revenues to fund efforts designed to spur environmental awareness and conservation inChina and around the world. (May)Taobao Mall launches a new independent web domain, Tmall.com. (November)

2011 - Alibaba Group announces its plan to build a network of warehouses across China and, together with its partners, drive major investment in logistics development in thecountry. (January)Alibaba Group reorganizes Taobao into three separate companies, Taobao Marketplace, Tmall.com and eTao, to capture the Chinese consumer e-commerce opportunities.(June)

2012 - Tmall.com changes its Chinese name to strengthen its positioning as a source of high-quality, brand-name products. (January)

Yahoo Sells Back Shares

Yahoo's directors unanimously approved a deal on Sunday, June 10th 2012, to sell about half of its 40 percent stake in the Alibaba Group back to the Chinese Internet company,

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concluding years of efforts by the two to reach an agreement.

Under the terms of the transaction, Alibaba would buy back the stake, valued at about $7.1 billion. Yahoo will divest an additional 10 percent of the Chinese company whenAlibaba files for an initial public offering, which could come in the next few years. Yahoo expects to sell the remainder of its stake at a later date.

As part of the deal with Yahoo, there are incentives for Alibaba to list its shares by December 2015. The company has said there is no timetable for a listing. This year, Alibabatook its Alibaba.com unit private.

Alibaba Exceeds Amazon and eBay Online Sales in China

In 2012, China's largest e-commerce firm, Alibaba Group ALIAB.UL, expected to sell merchandise this year worth more than that sold by Amazon Inc and eBay combined,Alibaba's chief strategy officer said.

The company also aimed for 3 trillion yuan ($473 billion) in annual transaction value from its Taobao e-commerce units in the next 5 to 7 years.

Alibaba's founder, Jack Ma, had said in 2011 that Taobao's transaction value for 2012 would reach 1 trillion yuan. The company has not said what percentage of online salescome from Taobao, but it is the crown jewel of the Alibaba Group and its profit engine.

Alibaba Names New CEO

In March 2013, Alibaba Group said its executive vice president, Jonathan Lu Zhaoxi,would succeed founder Jack Ma as chief executive. The change of leadership was scheduled for May 2013. At the time of the pressrelease,Jonathan Lu Zhaoxi had been with the company for approximately 13 years. The announced CEO change came in the middle of a company-wide reorganization originally announced in January 2013 in whichAlibaba decided to transformits seven business units into 25 smaller divisions.

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