doa board meeting august 7, 2013 agenda packet

7/28/2019 DOA Board Meeting August 7, 2013 Agenda Packet

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BROWN ACT:

Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or

discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1

Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda

are available from the Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities

are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify our

office at 510 238-1122 at least 48 hours prior to the meeting.

D O W N T O W N O A K L A N D A S S O C I A T I O N

388 19th Street Oakland, California 94612

Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org

Downtown Oakland Association - Board of Directors MeetingWednesday August 7, 2013 1:00 P.M.5 Star City Center Conference Center, 500 12th Street Suite 105

Agenda1. Call to order, Michelle Lane

2. Public comment and announcements

3. Approval of the minutes of May 1, 2013 Action Item

4. Financial report Action Itema. Inclusion of assessment increase in annual report Action Item

5. SOBO updates Andrew Jones

6. DISI updates Steve Snider

a. Gallen.Neilly & Associates report

7. Adoption of the graphic identity program Action Item

8. Approval of committee purpose statements

a. Organization committee purpose statement Action Itemb. SOBO committee purpose statement Action Itemc. DISI committee purpose statement Action Item

9. Status of Frank Ogawa Plaza safety proposal

10. Other

11. Next meeting date: October 2, 2013 Board Nominations


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D O W N T O W N O A K L A N D A S S O C I A T I O N

388 19th Street Oakland, California 94612

Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org

Downtown Oakland Association Board of Directors MeetingMinutes of Wednesday, May 1, 2013 1:00 P.M.

5 Star City Center Conference Center - 500 12 th Street Suite 201

Present: Michelle Lane, Sara May, Michael McGuire, Ke Norman, Jesse Nelson, Keira Williams,Anagha Dandekar-Clifford, Martin Ward, David Weltin, Karissa Obeso-Govan,Drew McGowan

Excused Absence:

Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator, VictoriaDecker/Office Manager, Fiona Simms/Administrative Assistant

General Counsel: Elizabeth Clark/FAB

Guests: Kim Bardakian

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?

Call to order- Michelle Lane,President

Michelle called the meeting to order at 1:07 p.m.

Public comment andannouncements

Kim noted that next week is National Travel & Tourism

week. Visit Oakland will be adopting the section of

Broadway from 8th Street, where the Downtown

Oakland district ends, up to the freeway, through the

City of Oakland Adopt-A-Spot program.

Keira mentioned that she is working with the KONO

district to create a directed tour tailored to brokers

with vacancies.

Chris and Sara mentioned that the CatVidFest on the

Great Wall of Oakland will be held on May 11 th.

Sara noted that the Jack London Improvement District

reached the 30% requirement for the petition phase of

district formation and will now be moving to the

balloting phase.

Approval of the minutes ofMarch 3rd, 2011

The minutes of March 3, 2013 meeting were presented

for review.

Jesse moved andSara seconded themotion to approvethe minutes ofMarch 3, 2013 aspresented.

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2

Michael McGuire,Drew McGowan,Anagha Dandekar-Clifford, and KeNorman abstainedfrom the vote. The

motion wasapproved.

Financial Report Tori noted that the Oakland City Council approvedour Annual Report including the assessment increase.

Tori will submit the new assessment data to the

treasury in July.

She noted that the April disbursement totaled

$438,970.31, which was $87,695.51 more than

anticipated. Because the December disbursement

was low we are currently $71,831.91 ahead of our

budgeted income.

Tori explained that our total income is $904,257.99, less

the reserve of $48,000.00 leaves total cash available of

$856,425.99. DISI expenses to date total $25,833.28. Tori

explained that DISI expenses to date are low because

several DISI projects will not start until later in the year.

SOBO expenses to date total $216,424.85 and ORG

expenses to date total $74,984.36.

Our total cash remaining is $539,001.14

Martin moved andKeira seconded themotion to approvethe financial report.The motion wasapprovedunanimously.

Review of OrganizationCommittee Strategic Planningmeeting with Tomiquia Moss

Michelle explained that the ORG committee held a

strategic planning meeting which was facilitated by

Tomiquia Moss of SPUR. Michelle noted that the focus

was to plan years 5-10. The priorities from the meeting

were PR and branding, continued services and bestpractices, clarifying the role of the districts in land use

and urban planning, and formalizing the committee

framework and purposes.

ORG will be meeting again with Tomiquia

Selection of public relationscontractor

Staff explained that we are required to send out an

RFP for our PR Contract every three years. Andrew

outlined the process that DISI went through and noted

that the DISI committee has recommended that the

districts continue with Gallen.Neilly & Associates. It was

noted that Gallen.Neilly has the requisite experience

working with CBDs, while some of the other biddershave greater social networking and advertising

experience. Kim noted that Gallen.Neilly has very

valuable contacts. DISI presented the possibility of

creating a hybrid model utilizing multiple companies

each with different strengths.

Michelle moved andKeira seconded themotion to selectGallen.Neilly as ourPublic Relationscontractor. The

motion wasapprovedunanimously.

Hardship ReimbursementRequestsa) Youth Radiob) First Church of Christ,

Scientist

The Downtown Oakland ORG committee discussed

the hardship reimbursement requests and suggested

that the decision to reimburse Youth Radio be tabled.

Upon review of the Youth Radio operating budget, it

was determined that the reimbursement is not

necessary, and staff would like to discuss this with the

Executive Director before a final decision is made.

David moved andAnagha secondedthe motion toallocate $4,651.30from Reserve toreimburse 90% of theFirst Church of Christ,

Scientists

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3

The ORG committee also recommended that the

First Church of Christ, Scientist be granted a 90%

assessment reimbursement. It was noted that both

organizations have received reimbursements in the

past. Both are non-profit organizations that own their

properties. There was discussion of setting a precedent

for non-profits and how many non-profits ownbuildings in the districts. It was noted that the church

does not pay property taxes.

assessment.The motion wasapprovedunanimously.

SOBO Updatesa) Securityb) Maintenance

Andrew discussed the shooting at 13th Street and

Broadway and developments in the CCTV program.

Michelle discussed with Gallen.Neilly the possible

negative reaction to the CCTV program, and noted

that the districts have a small part. The systems are

purchased and maintained by the property owner,

and the districts simply access the information as

necessary. A response will be crafted by staff and

Gallen.Neilly.

Andrew reported that overall the Ambassadorprogram is running well. Radios were distributed to

security managers throughout the districts in

anticipation of possible May Day protest activities

today. The maintenance crew is now maintaining the

hanging plants, BART planters, and street level

planters. Jesse asked for an update on the situation of

plants being stolen. Andrew reported that plants are

still disappearing every day, and Trimacs is still ok

replacing the plants with no additional charge.

DeLauers has agreed to limit their hours to 4:00 a.m.

to 11:00 p.m. The property owner stated that once

litigation with 7/11 is over, they will begin faadeimprovements.

The City of Oakland is moving forward with the

proposed work at Latham Square.

DISI Updatesa) Newsletter

The draft newsletter and the proposed graphic identity

program were presented to the board. It was noted

that the graphic identity program has not yet been

adopted by the DISI committee.

Other None

Next Meeting 4th Annual Breakfast, June 14th 8:00 a.m.DOA Board Meeting August 7th

Adjournment The meeting was adjourned at 2:17 p.m.

Minutes taken by: Fiona Simms, Administrative Assistant

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DowntownOaklandAsso

ciationAssociation

YTDCashSummary-July

2013

YTDBudget

Actual

AnnualBudget

Notes

CashAvailable

Total

$907,2

58.8

5

$976,2

57.9

0

$992,2

44.6

9

LessReserve

$48,0

00.0

0

$43,8

13.8

3

$48,0

00.0

0

PaymentsMadeFrom

Reserve

$4,1

86.17

HardshipReimbursementforFirstChurch

ofChrist,Scientist

TotalCashAvailable

$859,2

58.8

5

$928,2

57.90

$944,2

44.6

9

Expenses

DISI

$45,4

16.6

3

$30,8

66.5

7

$77,5

00.0

0Pleaseseeattached

ORG

$137,2

70.2

3

$129,1

03.5

9

$216,9

23.0

0Pleaseseeattached

,

.

,

.

,

.

easeseea

ac

e

TotalExpenses

$563,4

96.3

5

$507,6

74.50

$944,2

44.6

9Pleaseseeattached

CashRemaining

$295,7

62.5

0

$420,5

83.40

$0.0

0

5


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10:27AM

7/31/13

CashBasis

DowntownOakla

ndAssociation

July2013E

xpenses

Curr.Actual

Curr.Budget

Curr.Variance

Percent

YTDActual

YTDBudget

YTDVariance

Percent

Ann.Budget

VarianceExplanation

Expense

DISTRICTIDENTITY(DISI)

DISIPROJECTS

BannerProgram

1,228.06

3,516.13

-2,288.07

34.93%

1,228.06

3,516

.13

-2,288.07

34.93%

6,000.00

Includesbannermaintenance.DISIplanningtoimplement

newbannerprogrambeforeyearend.

Marketing

5,630.50

6,153.23

-522.73

91.51%

5,630.50

6,153

.23

-522.73

91.51%

10,500.00

Includespaymentfornewsletteranddistrictidentity

program.

Merchant/RetailSupport

0.00

3,516.13

-3,516.13

0.0%

0.00

3,516

.13

-3,516.13

0.0%

6,000.00

Staffdevelopingm

erchantsurveyfor2013.

Misc.

0.00

1,172.03

-1,172.03

0.0%

0.00

1,172

.03

-1,172.03

0.0%

2,000.00

PublicRelations

8,750.00

8,790.32

-40.32

99.54%

8,750.00

8,790

.32

-40.32

99.54%

15,000.00

PublicSpaceDevelopment

0.00

2,930.09

-2,930.09

0.0%

0.00

2,930

.09

-2,930.09

0.0%

5,000.00

Willbeexpendedo

nLathamSquareprogramming.

TotalDISIProjects

15,608.56

26,077.93

-10,469.37

59.85%

15,608.56

26,077

.93

-10,469.37

59.85%

44,500.00

SpecialEvents

CBDSponsoredEvents

3,000.00

5,274.19

-2,274.19

57%

3,000.00

5,274

.19

-2,274.19

56.88%

9,000.00

IncludessponsorshipofBiketoWorkDay,Art&Soul.

FirstFriday

12,258.01

11,720.41

537.60

105%

12,258.01

11,720

.41

537.60

104.59%

20,000.00

IncludesGWOSpo

nsorshipandArt&Soul.

HolidayEvent

0.00

2,344.10

-2,344.10

0.0%

0.00

2,344

.10

-2,344.10

0.0%

4,000.00

Maketingplanbein

gcreatedforDecemberevent.

TotalSpecialEvents

15,258.01

19,338.70

-4,080.69

78.9%

15,258.01

19,338

.70

-4,080.69

78.9%

33,000.00

TOTAL

DISI

30,866.57

45,416.63

-14,550.06

68%

30,866.57

45,416

.63

-14,550.06

67.96%

77,500.00

ORGANIZATION

Non-PersonnelExpenses

AccountingExpenses

150.00

3,809.12

-3,659.12

4%

150.00

3,809

.12

-3,659.12

3.94%

6,500.00

Anticipatereceipto

fengagementletterinAugust..

ComputerService&Support

1,099.73

586.04

513.69

188%

1,099.73

586

.04

513.69

187.65%

1,000.00

Includesnewoffice

computerandITsupport.

Fees&Permits

1,486.50

703.23

783.27

211%

1,486.50

703

.23

783.27

211.38%

1,200.00

IncludesCDAand

IDAmembership,submissionfeefor

Insurance

IDADowntownLe

adershipandManagementAward.

Directors&Officers

1,215.00

1,215.00

0.00

100%

1,215.00

1,215.00

0.00

100.0%

1,215.00

PaidinFull.WithinAnnualBudget.

GeneralLiability

2,448.00

2,800.00

-352.00

87%

2,448.00

2,800

.00

-352.00

87.43%

2,800.00

PaidinFull.WithinAnnualBudget.

TotalInsurance

3,663.00

4,015.00

-352.00

91%

3,663.00

4,015

.00

-352.00

91.23%

4,015.00

Misc.

436.01

586.04

-150.03

74%

436.01

586

.04

-150.03

74.4%

1,000.00

FilmingofOakland

StructuresBreakfast-MitchKapor.

Occupancy

Rent

11,834.04

12,072.03

-237.99

98%

11,834.04

12,072

.03

-237.99

98.03%

20,600.00

TotalOccupancyexpenses

11,834.04

12,072.03

-237.99

98%

11,834.04

12,072

.03

-237.99

98.03%

20,600.00

OfficeFurniture&Equipment

360.15

586.04

-225.89

61%

360.15

586

.04

-225.89

61.46%

1,000.00

Postage,Shipping&Delivery

87.38

292.99

-205.61

30%

87.38

292

.99

-205.61

29.82%

500.00

Printing&Copying

2,081.00

1,465.07

615.93

142%

2,081.00

1,465

.07

615.93

142.04%

2,500.00

IncludesABMprinting.Withinannualbudget.

Supplies

1,922.31

2,051.06

-128.75

94%

1,922.31

2,051

.06

-128.75

93.72%

3,500.00

Telephone&Telecommunications

1,410.22

1,465.07

-54.85

96%

1,410.22

1,465

.07

-54.85

96.26%

2,500.00

TotalNon-PersonnelExpenses

24,530.34

27,631.69

-3,101.35

89%

24,530.34

27,631

.69

-3,101.35

88.78%

44,315.00

ORG/SpecialProjects

AnnualBreakfastMeeting

4,995.07

4,500.00

495.07

111%

4,995.07

4,500

.00

495.07

111.0%

4,500.00

Includescostsforcatering,awards,equipmentrentals,

andvideoproduction.Willincreaseallocationin2014

budget.

BusinessAttraction&Retention

16.01

1,172.03

-1,156.02

1%

16.01

1,172

.03

-1,156.02

1.37%

2,000.00

Shuttle

16,000.00

16,000.00

0.00

100%

16,000.00

16,000

.00

0.00

100.0%

16,000.00

Sponsorshipreque

stfulfilledinMay.

TotalORG/SpecialProjects

21,011.08

21,672.03

-660.95

97%

21,011.08

21,672

.03

-660.95

96.95%

22,500.00

Personnel&Related

Consultants

0.00

2,930.09

-2,930.09

0%

0.00

2,930

.09

-2,930.09

0.0%

5,000.00

PublicRelations

8,750.00

8,790.32

-40.32

100%

8,750.00

8,790

.32

-40.32

99.54%

15,000.00

StaffPersonnel

74,145.12

74,488.04

-342.92

100%

74,145.12

74,488

.04

-342.92

99.54%

127,108.00

Training&Prof.Develop.

667.05

1,758.06

-1,091.01

38%

667.05

1,758

.06

-1,091.01

37.94%

3,000.00

IncludesairfaretoIDAConferenceinNewYork,

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7/14

10:27AM

7/31/13

CashBasis

DowntownOakla

ndAssociation

July2013E

xpenses

Curr.Actual

Curr.Budget

Curr.Variance

Percent

YTDActual

YTDBudget

YTDVariance

Percent

Ann.Budget

VarianceExplanation

TotalPersonnel&Related

83,562.17

87,966.51

-4,404.34

95%

83,562.17

87,966

.51

-4,404.34

94.99%

150,108.00

TOTALORGANIZATION

129,103.59

137,270.23

-8,166.64

94%

129,103.59

137,270

.23

-8,166.64

94.05%

216,923.00

SOBO

Maintenance

125,666.67

126,580.65

-913.98

99%

125,666.67

126,580

.65

-913.98

99.28%

216,000.00

IncludespaymentofDec.2012invoice.

Misc.SOBOExpenses

2,677.02

3,585.09

-908.07

75%

2,677.02

3,585

.09

-908.07

74.67%

6,117.69

Includespurchase

ofnewRubbermaidcartsfor

maintenanceamb

assadorteam.

PROW

Maintenance

6,242.38

29,887.10

-23,644.72

21%

6,242.38

29,887

.10

-23,644.72

20.89%

51,000.00

Includesfinalpaym

enttoTrimacsforBackofBARTproject

andcostsassocia

tedwithreinstallationofhangingplants.

Security

213,118.27

215,775.45

-2,657.18

99%

213,118.27

215,775

.45

-2,657.18

98.77%

368,204.00

IncludespaymentofDec.2012invoice.

Watering

0.00

4,981.20

-4,981.20

0%

0.00

4,981

.20

-4,981.20

0.0%

8,500.00

Nochargesforwateringtodate.

TotalSOBO

347,704.34

380,809.49

-33,105.15

91%

347,704.34

380,809

.49

-33,105.15

91.31%

649,821.69

TOTALEXPENSES

507,674.50

563,496.35

-55821.85

90.09%

507,674.50

563,496

.35

-55,821.85

90.09%

944,244.69

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8/14

DOA

2014-2015B

udgetComparison

2014

2015

2015

2015

ProposedAnnual

Budget

ProposedAnnual

BudgetwithNo

Increase

ProposedAnnual

Budgetwith3%

Increase

Pro

posedAnnual

Bu

dgetwith5%

Increase

OrdinaryIncome/Expense

Income

AssessmentRevenue

PriorYearBal-CarryForward

114,153.17

43,8

13.8

3

43,8

13.8

3

43,8

13.8

3

AssessmentRevenu

e-Other

922,0

96.4

9

922,0

96.4

9

949,759.3

8

968,2

01.3

1

TotalAssessmentReven

ue

1,0

36,2

49.6

6

965,9

10.3

2

993,573.2

1

1,0

12,0

15.1

4

(Reserve)

-43,8

13.8

3

-42,0

00.0

0

-42,0

00.0

0

-42,0

00.0

0

TotalIncome

992,4

35.8

3

923,9

10.3

2

951,573.2

1

970,0

15.1

4

Expense

DISTRICTIDENTITY(DISI)

DISIProjects

Marketing

10,500.00

10,500.00

10,500.00

10,500.00

BannerProgram

3,000.00

4,000.00

4,000.00

4,000.00

Misc

1,000.00

1,000.00

1,000.00

1,000.00

PublicRelations

15,000.00

15,000.00

15,000.00

15,000.00

,

.

,

.

,

.

,

.

Merchant/RetailSupport

6,000.00

4,500.00

4,500.00

4,500.00

TotalDISIProjects

40,5

00.0

0

40,0

00.0

0

40,0

00.0

0

40,0

00.0

0

SpecialEvents

FirstFriday(2013)Arts&Culture(2014)

10,000.00

10,000.00

10,000.00

10,000.00

CBDSponsoredEvents

9,000.00

9,000.00

9,000.00

9,000.00

Holidayevent

4,000.00

4,000.00

4,000.00

4,000.00

TotalSpecialEvents

23,0

00.0

0

23,0

00.0

0

23,0

00.0

0

23,0

00.0

0

TotalDISTRICTIDENTITY

(DISI)

63,5

00.0

0

63,0

00.0

0

63,0

00.0

0

63,0

00.0

0

8


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DOA

2014-2015B

udgetComparison

2014

2015

2015

2015

ProposedAnnual

Budget

ProposedAnnual

BudgetwithNo

Increase

ProposedAnnual

Budgetwith3%

Increase

ProposedAnnual

Bu

dgetwith5%

Increase

ORGANIZATION

Non-PersonnelExpenses

AccountingExpen

ses

6,500.00

6,500.00

6,500.00

6,500.00

ComputerService

&Support

2,000.00

2,000.00

2,000.00

2,000.00

Consulting&LegalExpenses(2014)

5,000.00

2,500.00

2,500.00

2,500.00

Fees&Permits

1,500.00

1,200.00

1,200.00

1,200.00

Insurance

Directors&O

fficers

1,215.00

1,215.00

1,215.00

1,215.00

GeneralLiab

ility

2,448.00

2,800.00

2,800.00

2,800.00

Misc

653.87

500.00

500.00

500.00

Occupancyexpen

ses

Rent

21,094.00

21,600.00

21,600.00

21,600.00

TotalOccupancy

expenses

40,4

10.87

38,3

15.0

0

38,3

15.0

0

38,3

15.0

0

Officefurniture&

equipment

1,000.00

1,000.00

1,000.00

1,000.00

,

,

.

.

.

.

Printing&copying

2,500.00

2,500.00

2,500.00

2,500.00

Supplies

3,250.00

3,500.00

3,500.00

3,500.00

Telephone&telecommunications

2,500.00

2,500.00

2,500.00

2,500.00

TotalNon-Personnel

Expenses

49,9

10.87

48,3

15.0

0

48,3

15.0

0

48,3

15.0

0

ORG/SpecialProjects

AnnualBreakfast

Meeting

5,500.00

5,500.00

5,500.00

5,500.00

BusinessAttractio

n&Retention

500.00

1,000.00

1,000.00

1,000.00

Shuttle

16,000.00

10,000.00

10,000.00

10,000.00

TotalORG/SpecialPr

ojects

22,0

00.0

0

16,5

00.0

0

16,5

00.0

0

16,5

00.0

0

Personnel&Related

15,000.00

15,000.00

15,000.00

15,000.00

StaffPersonnel

130,921.24

134,848.87

134,848.87

134,848.87

Training&Prof.D

evelopment

4,000.00

3,500.00

3,500.00

3,500.00

TotalPersonnel&Re

lated

149,9

21.2

4

153,3

48.87

153,3

48.87

153,3

48.87

PublicRelations

9


10/14

DOA

2014-2015B

udgetComparison

2014

2015

2015

2015

ProposedAnnual

Budget

ProposedAnnual

BudgetwithNo

Increase

ProposedAnnual

Budgetwith3%

Increase

ProposedAnnual

Bu

dgetwith5%

Increase

TotalORGANIZATION

221,8

32.1

1

218,1

63.87

218,1

63.87

218,1

63.87

SOBO P

ROW

Maintenance

50,198.00

40,000.00

40,000.00

40,000.00

Maintenance

222,480.00

229,154.40

229,154.40

229,154.40

LandscapingStaffPerson(2014)

19,004.60

19,574.74

19,574.74

19,574.74

MiscSOBOexpenses

4,500.00

3,500.00

3,500.00

3,500.00

Security

379,250.12

390,627.62

390,627.62

390,627.62

Watering

31,671.00

31,671.00

31,671.00

31,671.00

TotalSOBO

707,1

03.7

2

714,5

27.7

6

714,5

27.7

6

714,5

27.7

6

TotalExpense

992,4

35.8

3

995,6

91.6

3

995,6

91.6

3

995,6

91.6

3

NetIncome

0.0

0

-71,7

81.3

1

-44,1

18.4

2

-25,676.4

9

StaffRecommendedReductions:

DISI Banners

2,000.00

2,000.00

1,000.00

Merchant/Ret

ailSupport

1,500.00

1,500.00

1,000.00

ArtsandCultu

re

2,500.00

2,500.00

500.00

CBDSponsore

dEvents

1,500.00

1,000.00

0.00

ORG Shuttle

16,000.00

11,000.00

10,000.00

SOBO SafetyAmbassadorStaff

24,252.80

12,112.57

6,024.37

MaintenanceAmbassadorStaff

23,150.40

14,005.85

7,152.12

Mics.SOBO

878.11

0.00

0.00

AdjustedNetIncome

0.00

0.00

0.00

10


11/14

Proposed Language for Assessment Increase Request DOA

To be included in the Annual Report to the City of Oakland

Assessment Increase of 5%: The DOA has spent down to its 5% prudent and budgeted reserve

as intended. The DOA does not project a surplus of funds above the reserve in 2013, with the

possible exception of past unpaid assessments received.

The requested increase will allow us to:

remain aligned with cost of living increases in the market place,

better meet the demand from district tenants and retailers for expanded ambassador

services and hours of coverage,

provide more leadership positions within the ambassador program to ensure the

retention of key personnel, and

meet the challenges of ongoing issues, such as demonstrations and protests, persistent

crime and the lack of consistent police presence within district boundaries.

Therefore, we are implementing a 5% assessment increase to take effect in the next tax year, as

allowed for in the District Management Plan as established by the City of Oakland. The Board

has made considerable reductions to our expenses, but despite this, additional funding is still

necessary to attempt to maintain current service levels.

11


12/14

Gallen.Neilly June 13 / July 13 Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of June/July activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown OaklandDistricts.

Projects COMPLETED

Press Releases:

Downtown Oakland and Lake Merritt/Uptown District Associations Report Renewed Growth in 2012, Positive Outlookfor 2013 distributed to the media on 6/24/13

o The Registry: Downtown Oakland and Lake Merritt/Uptown District Associations Report Renewed Growth in 2012,Positive Outlook for 2013 ran on 6/24/13

o Alameda Patch: Downtown Oakland and Lake Merritt/Uptown District Associations Report Renewed Growth in 2012,Positive Outlook for 2013 posted on 6/25/13

The Downtown Oakland & The Lake Merritt/Uptown District Associations Named IDA's 'Downtown of the Month' forJune distributed to the media on 6/10/13

o Bay Area News Group Publications: Downtown Oakland honored for new businesses, walkability ran on 6/12/13

Media Inquiries/Pitches:

Recd a request from Matthew Artz of the Oakland Tribune re: Latham Square revamp- facilitated phone interview w/ AndrewJones. Clip expected 8/2/13.

Recd and fielded several calls re: Treyvon Martin/Zimmerman trail demonstrations, protests, etc. (Wall Street Journal, East BayExpress, etc.)

Reviewed editorial calendars for upcoming opportunities:o 7x7 re: hot destinations/restaurants contact made with Todd Sotkiewicz to discuss Oakland.o Shopping Center Business: contacted Randy Shearin, Editor, re: Oakland- he said he is open to pitches and bylines.o Contacted Oakland Magazine for possible future opportunities.

International Downtown Association (IDA) Supplement for Oakland month of June 2013o International Downtown Association (IDA): June Downtown of the Month: The Downtown Oakland Association and

Lake Merritt/Uptown District Association ran in June 2013

Other:

Met with District staff 8/2/13 (PR Task Force meeting) to plan priorities for the next few months. Reached out to Patrick Smith re: Umami Burger for further info to include in next new businesses release. Developed a

template to use with future new businesses, as well. Tim Gallen wrote a blog re: Oakland and FBI stats/Oakland crime, Tweeted out. Attended Annual Breakfast Event

o Drafted, Completed, and Distributed Press Releaseo Gathering and compiling Regular Tweet Stats based on the annual report and information from the event to feed onto

the Oakland Twitter accounts.

Submission of IDA Awards for the CBDs on 6/16 Helped assist with the Annual Report proofing and review process

Compiled a report on businesses/restaurants opened in the districts from 2011 to 2012.

Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,LinkedIn Oakland Groups page)

CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)

12


13/14

Gallen.Neilly attends all DISI and Board mtgs.

Recent Clips

Bay Area Bites: 5 bites: Chow Down in Oaklands Chinatown ran on 7/18/13 Bay Area Bites: Oaklands Jack London District: A Food Desert For The Wealthy? ran on 7/17/13

East Bay Express: Is a Grocery Store Finally Coming to Oakland's Jack London District? ran on 7/17/13

Movato Blog: 35 Reasons You Need to Move to Oakland ran on 7/12/13 Diablo Magazine: Weekly Dish: Umami Burger Opens in Oakland ran on 7/12/13 East Bay Express: Mid-Week Menu: Umami Burger Oakland and The Star on Grand Take Off, Sobo Introduces Gluten Free

Ramen, and Off the Grid Debuts in El Cerrito ran on 7/10/13 San Francisco Business Times: Sungevity raises $15 million for expansion ran on 7/5/13

East Bay Express: Is First Fridays Good for Art Galleries? ran on 7/3/13

East Bay Express: Battle of the East Bay Croissant ran on 7/3/13 San Francisco Examiner: Neighborhood team to develop community market in Oakland's Jack London District ran on 7/2/13

SF Weekly: Southern Meets California Seafood at Hutch in Uptown Oakland ran on 6/27/13

San Francisco Business Times: Food tours trending bigger in Oakland ran on 6/21/13 Oakland Local: Ise Lyfes Brighter than Blight installation brings art to East Oakland ran on 6/20/13

Eater SF: Hutch Brings Whiskey, Oysters, and Grits to Oakland's Uptown ran on 6/18/13

Racked SF: Storenvy Pop-Up Party; Fashion Friday on the Plaza in Oakland ran on 6/17/13 San Francisco Business Times: Signature Group tackles huge Oakland projects ran on 6/14/13 YouTube: Your Adventure in Oakland posted on 6/10/13 Huffington Post: Oakland the Most Honest City in America posted in June 2013 Southwest Airlines Spirit Magazine: Your Adventure in Oakland ran in the June 2013 issue Southwest Airlines Spirit Magazine: Eat Like a Chef ran in the June 2013 issue

Huffington Post: Oakland, Calif., Has Never Been Better: Here Are Ten Reasons Why (PHOTOS) ran on 6/11/13

San Francisco Business Times: Oakland plans Sunday celebration of Lake Merritt renewal ran on 6/7/13

Projects UNDERWAY

Press Releases:

Working with Andrew Jones & Jamie Parks (Public Works) re: Soft opening of Latham Square- press release, media invites, etc.in the works.

New Businesses within the Districts drafting in coordination with the broker focus group. Senior Task Force Media Push to be drafted

Girls, Inc. PR to be drafted (?) Beautification update re: back of BART planters, big belly trash compactors etc. (awaiting further details so draft can be compiled

for reveal.)

Media Inquiries/Pitches:

Coordinate meet w/Susan Piperato (NREI) for this summer. Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland-

possible to include/interview.

Other:

District Tweet-of-the-Week-- plan in progress to strengthen social media platform on a schedule

13


14/14

388 19th Street

Oakland, California 94612DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530

[email protected] www.downtownoakland.org

[email protected] www.lakemerritt-uptown.org

Committee Purpose Statements and 2013 Priorities-July 2013

ORG Purpose Statement

The purpose of the Joint Organization Committee is to oversee the general administration of the

corporations, to ensure the effective operations of the board, to act as the coordinating framework

through which the other committees function efficiently, and to increase involvement and support for

the organizations.

2013 Priorities

-Develop Strategic Plan

-Establish criteria by which to evaluate annual performance of all service providers

-Create Annual Report

DISI Purpose Statement

The purpose of the DISI Committee is to promote the identity of the districts, to encourage economic

development, and to create a vibrant downtown through public relations, marketing, and special events.

2013 Priorities

-Economic development through business attraction

-Ensuring the vitality of the arts and walkability in the districts

-Elevating image through marketing and targeted advertising

-Special events, including district-branded event(s)

SOBO Purpose Statement

The purpose of the SOBO Committee is to oversee cleanliness and order in the public rights of way and

to successfully manage service providers in keeping with the expectations of our organization and the

needs of the community. Through diligent planning and thoughtful allocation of resources, we execute

projects that effectively beautify and enhance the safety of the districts for the long term, creating

vibrant and celebrated public spaces.

2013 Priorities

- Increase efficiencies of ambassador and administrative staff

- Implement economic systems that lower or eliminate recurring fees

- Continue to develop the relationship with OPD

14

doa board meeting august 7, 2013 agenda packet

Documents