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BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or
discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1
Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda
are available from the Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities
are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify our
office at 510 238-1122 at least 48 hours prior to the meeting.
D O W N T O W N O A K L A N D A S S O C I A T I O N
388 19th Street Oakland, California 94612
Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org
Downtown Oakland Association - Board of Directors MeetingWednesday August 7, 2013 1:00 P.M.5 Star City Center Conference Center, 500 12th Street Suite 105
Agenda1. Call to order, Michelle Lane
2. Public comment and announcements
3. Approval of the minutes of May 1, 2013 Action Item
4. Financial report Action Itema. Inclusion of assessment increase in annual report Action Item
5. SOBO updates Andrew Jones
6. DISI updates Steve Snider
a. Gallen.Neilly & Associates report
7. Adoption of the graphic identity program Action Item
8. Approval of committee purpose statements
a. Organization committee purpose statement Action Itemb. SOBO committee purpose statement Action Itemc. DISI committee purpose statement Action Item
9. Status of Frank Ogawa Plaza safety proposal
10. Other
11. Next meeting date: October 2, 2013 Board Nominations
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D O W N T O W N O A K L A N D A S S O C I A T I O N
388 19th Street Oakland, California 94612
Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org
Downtown Oakland Association Board of Directors MeetingMinutes of Wednesday, May 1, 2013 1:00 P.M.
5 Star City Center Conference Center - 500 12 th Street Suite 201
Present: Michelle Lane, Sara May, Michael McGuire, Ke Norman, Jesse Nelson, Keira Williams,Anagha Dandekar-Clifford, Martin Ward, David Weltin, Karissa Obeso-Govan,Drew McGowan
Excused Absence:
Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator, VictoriaDecker/Office Manager, Fiona Simms/Administrative Assistant
General Counsel: Elizabeth Clark/FAB
Guests: Kim Bardakian
Discussions held and decisions made by the Board of Directors
SUBJECT DISCUSSION ACTION?
Call to order- Michelle Lane,President
Michelle called the meeting to order at 1:07 p.m.
Public comment andannouncements
Kim noted that next week is National Travel & Tourism
week. Visit Oakland will be adopting the section of
Broadway from 8th Street, where the Downtown
Oakland district ends, up to the freeway, through the
City of Oakland Adopt-A-Spot program.
Keira mentioned that she is working with the KONO
district to create a directed tour tailored to brokers
with vacancies.
Chris and Sara mentioned that the CatVidFest on the
Great Wall of Oakland will be held on May 11 th.
Sara noted that the Jack London Improvement District
reached the 30% requirement for the petition phase of
district formation and will now be moving to the
balloting phase.
Approval of the minutes ofMarch 3rd, 2011
The minutes of March 3, 2013 meeting were presented
for review.
Jesse moved andSara seconded themotion to approvethe minutes ofMarch 3, 2013 aspresented.
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Michael McGuire,Drew McGowan,Anagha Dandekar-Clifford, and KeNorman abstainedfrom the vote. The
motion wasapproved.
Financial Report Tori noted that the Oakland City Council approvedour Annual Report including the assessment increase.
Tori will submit the new assessment data to the
treasury in July.
She noted that the April disbursement totaled
$438,970.31, which was $87,695.51 more than
anticipated. Because the December disbursement
was low we are currently $71,831.91 ahead of our
budgeted income.
Tori explained that our total income is $904,257.99, less
the reserve of $48,000.00 leaves total cash available of
$856,425.99. DISI expenses to date total $25,833.28. Tori
explained that DISI expenses to date are low because
several DISI projects will not start until later in the year.
SOBO expenses to date total $216,424.85 and ORG
expenses to date total $74,984.36.
Our total cash remaining is $539,001.14
Martin moved andKeira seconded themotion to approvethe financial report.The motion wasapprovedunanimously.
Review of OrganizationCommittee Strategic Planningmeeting with Tomiquia Moss
Michelle explained that the ORG committee held a
strategic planning meeting which was facilitated by
Tomiquia Moss of SPUR. Michelle noted that the focus
was to plan years 5-10. The priorities from the meeting
were PR and branding, continued services and bestpractices, clarifying the role of the districts in land use
and urban planning, and formalizing the committee
framework and purposes.
ORG will be meeting again with Tomiquia
Selection of public relationscontractor
Staff explained that we are required to send out an
RFP for our PR Contract every three years. Andrew
outlined the process that DISI went through and noted
that the DISI committee has recommended that the
districts continue with Gallen.Neilly & Associates. It was
noted that Gallen.Neilly has the requisite experience
working with CBDs, while some of the other biddershave greater social networking and advertising
experience. Kim noted that Gallen.Neilly has very
valuable contacts. DISI presented the possibility of
creating a hybrid model utilizing multiple companies
each with different strengths.
Michelle moved andKeira seconded themotion to selectGallen.Neilly as ourPublic Relationscontractor. The
motion wasapprovedunanimously.
Hardship ReimbursementRequestsa) Youth Radiob) First Church of Christ,
Scientist
The Downtown Oakland ORG committee discussed
the hardship reimbursement requests and suggested
that the decision to reimburse Youth Radio be tabled.
Upon review of the Youth Radio operating budget, it
was determined that the reimbursement is not
necessary, and staff would like to discuss this with the
Executive Director before a final decision is made.
David moved andAnagha secondedthe motion toallocate $4,651.30from Reserve toreimburse 90% of theFirst Church of Christ,
Scientists
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The ORG committee also recommended that the
First Church of Christ, Scientist be granted a 90%
assessment reimbursement. It was noted that both
organizations have received reimbursements in the
past. Both are non-profit organizations that own their
properties. There was discussion of setting a precedent
for non-profits and how many non-profits ownbuildings in the districts. It was noted that the church
does not pay property taxes.
assessment.The motion wasapprovedunanimously.
SOBO Updatesa) Securityb) Maintenance
Andrew discussed the shooting at 13th Street and
Broadway and developments in the CCTV program.
Michelle discussed with Gallen.Neilly the possible
negative reaction to the CCTV program, and noted
that the districts have a small part. The systems are
purchased and maintained by the property owner,
and the districts simply access the information as
necessary. A response will be crafted by staff and
Gallen.Neilly.
Andrew reported that overall the Ambassadorprogram is running well. Radios were distributed to
security managers throughout the districts in
anticipation of possible May Day protest activities
today. The maintenance crew is now maintaining the
hanging plants, BART planters, and street level
planters. Jesse asked for an update on the situation of
plants being stolen. Andrew reported that plants are
still disappearing every day, and Trimacs is still ok
replacing the plants with no additional charge.
DeLauers has agreed to limit their hours to 4:00 a.m.
to 11:00 p.m. The property owner stated that once
litigation with 7/11 is over, they will begin faadeimprovements.
The City of Oakland is moving forward with the
proposed work at Latham Square.
DISI Updatesa) Newsletter
The draft newsletter and the proposed graphic identity
program were presented to the board. It was noted
that the graphic identity program has not yet been
adopted by the DISI committee.
Other None
Next Meeting 4th Annual Breakfast, June 14th 8:00 a.m.DOA Board Meeting August 7th
Adjournment The meeting was adjourned at 2:17 p.m.
Minutes taken by: Fiona Simms, Administrative Assistant
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DowntownOaklandAsso
ciationAssociation
YTDCashSummary-July
2013
YTDBudget
Actual
AnnualBudget
Notes
CashAvailable
Total
$907,2
58.8
5
$976,2
57.9
0
$992,2
44.6
9
LessReserve
$48,0
00.0
0
$43,8
13.8
3
$48,0
00.0
0
PaymentsMadeFrom
Reserve
$4,1
86.17
HardshipReimbursementforFirstChurch
ofChrist,Scientist
TotalCashAvailable
$859,2
58.8
5
$928,2
57.90
$944,2
44.6
9
Expenses
DISI
$45,4
16.6
3
$30,8
66.5
7
$77,5
00.0
0Pleaseseeattached
ORG
$137,2
70.2
3
$129,1
03.5
9
$216,9
23.0
0Pleaseseeattached
,
.
,
.
,
.
easeseea
ac
e
TotalExpenses
$563,4
96.3
5
$507,6
74.50
$944,2
44.6
9Pleaseseeattached
CashRemaining
$295,7
62.5
0
$420,5
83.40
$0.0
0
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CashBasis
DowntownOakla
ndAssociation
July2013E
xpenses
Curr.Actual
Curr.Budget
Curr.Variance
Percent
YTDActual
YTDBudget
YTDVariance
Percent
Ann.Budget
VarianceExplanation
Expense
DISTRICTIDENTITY(DISI)
DISIPROJECTS
BannerProgram
1,228.06
3,516.13
-2,288.07
34.93%
1,228.06
3,516
.13
-2,288.07
34.93%
6,000.00
Includesbannermaintenance.DISIplanningtoimplement
newbannerprogrambeforeyearend.
Marketing
5,630.50
6,153.23
-522.73
91.51%
5,630.50
6,153
.23
-522.73
91.51%
10,500.00
Includespaymentfornewsletteranddistrictidentity
program.
Merchant/RetailSupport
0.00
3,516.13
-3,516.13
0.0%
0.00
3,516
.13
-3,516.13
0.0%
6,000.00
Staffdevelopingm
erchantsurveyfor2013.
Misc.
0.00
1,172.03
-1,172.03
0.0%
0.00
1,172
.03
-1,172.03
0.0%
2,000.00
PublicRelations
8,750.00
8,790.32
-40.32
99.54%
8,750.00
8,790
.32
-40.32
99.54%
15,000.00
PublicSpaceDevelopment
0.00
2,930.09
-2,930.09
0.0%
0.00
2,930
.09
-2,930.09
0.0%
5,000.00
Willbeexpendedo
nLathamSquareprogramming.
TotalDISIProjects
15,608.56
26,077.93
-10,469.37
59.85%
15,608.56
26,077
.93
-10,469.37
59.85%
44,500.00
SpecialEvents
CBDSponsoredEvents
3,000.00
5,274.19
-2,274.19
57%
3,000.00
5,274
.19
-2,274.19
56.88%
9,000.00
IncludessponsorshipofBiketoWorkDay,Art&Soul.
FirstFriday
12,258.01
11,720.41
537.60
105%
12,258.01
11,720
.41
537.60
104.59%
20,000.00
IncludesGWOSpo
nsorshipandArt&Soul.
HolidayEvent
0.00
2,344.10
-2,344.10
0.0%
0.00
2,344
.10
-2,344.10
0.0%
4,000.00
Maketingplanbein
gcreatedforDecemberevent.
TotalSpecialEvents
15,258.01
19,338.70
-4,080.69
78.9%
15,258.01
19,338
.70
-4,080.69
78.9%
33,000.00
TOTAL
DISI
30,866.57
45,416.63
-14,550.06
68%
30,866.57
45,416
.63
-14,550.06
67.96%
77,500.00
ORGANIZATION
Non-PersonnelExpenses
AccountingExpenses
150.00
3,809.12
-3,659.12
4%
150.00
3,809
.12
-3,659.12
3.94%
6,500.00
Anticipatereceipto
fengagementletterinAugust..
ComputerService&Support
1,099.73
586.04
513.69
188%
1,099.73
586
.04
513.69
187.65%
1,000.00
Includesnewoffice
computerandITsupport.
Fees&Permits
1,486.50
703.23
783.27
211%
1,486.50
703
.23
783.27
211.38%
1,200.00
IncludesCDAand
IDAmembership,submissionfeefor
Insurance
IDADowntownLe
adershipandManagementAward.
Directors&Officers
1,215.00
1,215.00
0.00
100%
1,215.00
1,215.00
0.00
100.0%
1,215.00
PaidinFull.WithinAnnualBudget.
GeneralLiability
2,448.00
2,800.00
-352.00
87%
2,448.00
2,800
.00
-352.00
87.43%
2,800.00
PaidinFull.WithinAnnualBudget.
TotalInsurance
3,663.00
4,015.00
-352.00
91%
3,663.00
4,015
.00
-352.00
91.23%
4,015.00
Misc.
436.01
586.04
-150.03
74%
436.01
586
.04
-150.03
74.4%
1,000.00
FilmingofOakland
StructuresBreakfast-MitchKapor.
Occupancy
Rent
11,834.04
12,072.03
-237.99
98%
11,834.04
12,072
.03
-237.99
98.03%
20,600.00
TotalOccupancyexpenses
11,834.04
12,072.03
-237.99
98%
11,834.04
12,072
.03
-237.99
98.03%
20,600.00
OfficeFurniture&Equipment
360.15
586.04
-225.89
61%
360.15
586
.04
-225.89
61.46%
1,000.00
Postage,Shipping&Delivery
87.38
292.99
-205.61
30%
87.38
292
.99
-205.61
29.82%
500.00
Printing&Copying
2,081.00
1,465.07
615.93
142%
2,081.00
1,465
.07
615.93
142.04%
2,500.00
IncludesABMprinting.Withinannualbudget.
Supplies
1,922.31
2,051.06
-128.75
94%
1,922.31
2,051
.06
-128.75
93.72%
3,500.00
Telephone&Telecommunications
1,410.22
1,465.07
-54.85
96%
1,410.22
1,465
.07
-54.85
96.26%
2,500.00
TotalNon-PersonnelExpenses
24,530.34
27,631.69
-3,101.35
89%
24,530.34
27,631
.69
-3,101.35
88.78%
44,315.00
ORG/SpecialProjects
AnnualBreakfastMeeting
4,995.07
4,500.00
495.07
111%
4,995.07
4,500
.00
495.07
111.0%
4,500.00
Includescostsforcatering,awards,equipmentrentals,
andvideoproduction.Willincreaseallocationin2014
budget.
BusinessAttraction&Retention
16.01
1,172.03
-1,156.02
1%
16.01
1,172
.03
-1,156.02
1.37%
2,000.00
Shuttle
16,000.00
16,000.00
0.00
100%
16,000.00
16,000
.00
0.00
100.0%
16,000.00
Sponsorshipreque
stfulfilledinMay.
TotalORG/SpecialProjects
21,011.08
21,672.03
-660.95
97%
21,011.08
21,672
.03
-660.95
96.95%
22,500.00
Personnel&Related
Consultants
0.00
2,930.09
-2,930.09
0%
0.00
2,930
.09
-2,930.09
0.0%
5,000.00
PublicRelations
8,750.00
8,790.32
-40.32
100%
8,750.00
8,790
.32
-40.32
99.54%
15,000.00
StaffPersonnel
74,145.12
74,488.04
-342.92
100%
74,145.12
74,488
.04
-342.92
99.54%
127,108.00
Training&Prof.Develop.
667.05
1,758.06
-1,091.01
38%
667.05
1,758
.06
-1,091.01
37.94%
3,000.00
IncludesairfaretoIDAConferenceinNewYork,
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CashBasis
DowntownOakla
ndAssociation
July2013E
xpenses
Curr.Actual
Curr.Budget
Curr.Variance
Percent
YTDActual
YTDBudget
YTDVariance
Percent
Ann.Budget
VarianceExplanation
TotalPersonnel&Related
83,562.17
87,966.51
-4,404.34
95%
83,562.17
87,966
.51
-4,404.34
94.99%
150,108.00
TOTALORGANIZATION
129,103.59
137,270.23
-8,166.64
94%
129,103.59
137,270
.23
-8,166.64
94.05%
216,923.00
SOBO
Maintenance
125,666.67
126,580.65
-913.98
99%
125,666.67
126,580
.65
-913.98
99.28%
216,000.00
IncludespaymentofDec.2012invoice.
Misc.SOBOExpenses
2,677.02
3,585.09
-908.07
75%
2,677.02
3,585
.09
-908.07
74.67%
6,117.69
Includespurchase
ofnewRubbermaidcartsfor
maintenanceamb
assadorteam.
PROW
Maintenance
6,242.38
29,887.10
-23,644.72
21%
6,242.38
29,887
.10
-23,644.72
20.89%
51,000.00
Includesfinalpaym
enttoTrimacsforBackofBARTproject
andcostsassocia
tedwithreinstallationofhangingplants.
Security
213,118.27
215,775.45
-2,657.18
99%
213,118.27
215,775
.45
-2,657.18
98.77%
368,204.00
IncludespaymentofDec.2012invoice.
Watering
0.00
4,981.20
-4,981.20
0%
0.00
4,981
.20
-4,981.20
0.0%
8,500.00
Nochargesforwateringtodate.
TotalSOBO
347,704.34
380,809.49
-33,105.15
91%
347,704.34
380,809
.49
-33,105.15
91.31%
649,821.69
TOTALEXPENSES
507,674.50
563,496.35
-55821.85
90.09%
507,674.50
563,496
.35
-55,821.85
90.09%
944,244.69
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DOA
2014-2015B
udgetComparison
2014
2015
2015
2015
ProposedAnnual
Budget
ProposedAnnual
BudgetwithNo
Increase
ProposedAnnual
Budgetwith3%
Increase
Pro
posedAnnual
Bu
dgetwith5%
Increase
OrdinaryIncome/Expense
Income
AssessmentRevenue
PriorYearBal-CarryForward
114,153.17
43,8
13.8
3
43,8
13.8
3
43,8
13.8
3
AssessmentRevenu
e-Other
922,0
96.4
9
922,0
96.4
9
949,759.3
8
968,2
01.3
1
TotalAssessmentReven
ue
1,0
36,2
49.6
6
965,9
10.3
2
993,573.2
1
1,0
12,0
15.1
4
(Reserve)
-43,8
13.8
3
-42,0
00.0
0
-42,0
00.0
0
-42,0
00.0
0
TotalIncome
992,4
35.8
3
923,9
10.3
2
951,573.2
1
970,0
15.1
4
Expense
DISTRICTIDENTITY(DISI)
DISIProjects
Marketing
10,500.00
10,500.00
10,500.00
10,500.00
BannerProgram
3,000.00
4,000.00
4,000.00
4,000.00
Misc
1,000.00
1,000.00
1,000.00
1,000.00
PublicRelations
15,000.00
15,000.00
15,000.00
15,000.00
,
.
,
.
,
.
,
.
Merchant/RetailSupport
6,000.00
4,500.00
4,500.00
4,500.00
TotalDISIProjects
40,5
00.0
0
40,0
00.0
0
40,0
00.0
0
40,0
00.0
0
SpecialEvents
FirstFriday(2013)Arts&Culture(2014)
10,000.00
10,000.00
10,000.00
10,000.00
CBDSponsoredEvents
9,000.00
9,000.00
9,000.00
9,000.00
Holidayevent
4,000.00
4,000.00
4,000.00
4,000.00
TotalSpecialEvents
23,0
00.0
0
23,0
00.0
0
23,0
00.0
0
23,0
00.0
0
TotalDISTRICTIDENTITY
(DISI)
63,5
00.0
0
63,0
00.0
0
63,0
00.0
0
63,0
00.0
0
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DOA
2014-2015B
udgetComparison
2014
2015
2015
2015
ProposedAnnual
Budget
ProposedAnnual
BudgetwithNo
Increase
ProposedAnnual
Budgetwith3%
Increase
ProposedAnnual
Bu
dgetwith5%
Increase
ORGANIZATION
Non-PersonnelExpenses
AccountingExpen
ses
6,500.00
6,500.00
6,500.00
6,500.00
ComputerService
&Support
2,000.00
2,000.00
2,000.00
2,000.00
Consulting&LegalExpenses(2014)
5,000.00
2,500.00
2,500.00
2,500.00
Fees&Permits
1,500.00
1,200.00
1,200.00
1,200.00
Insurance
Directors&O
fficers
1,215.00
1,215.00
1,215.00
1,215.00
GeneralLiab
ility
2,448.00
2,800.00
2,800.00
2,800.00
Misc
653.87
500.00
500.00
500.00
Occupancyexpen
ses
Rent
21,094.00
21,600.00
21,600.00
21,600.00
TotalOccupancy
expenses
40,4
10.87
38,3
15.0
0
38,3
15.0
0
38,3
15.0
0
Officefurniture&
equipment
1,000.00
1,000.00
1,000.00
1,000.00
,
,
.
.
.
.
Printing©ing
2,500.00
2,500.00
2,500.00
2,500.00
Supplies
3,250.00
3,500.00
3,500.00
3,500.00
Telephone&telecommunications
2,500.00
2,500.00
2,500.00
2,500.00
TotalNon-Personnel
Expenses
49,9
10.87
48,3
15.0
0
48,3
15.0
0
48,3
15.0
0
ORG/SpecialProjects
AnnualBreakfast
Meeting
5,500.00
5,500.00
5,500.00
5,500.00
BusinessAttractio
n&Retention
500.00
1,000.00
1,000.00
1,000.00
Shuttle
16,000.00
10,000.00
10,000.00
10,000.00
TotalORG/SpecialPr
ojects
22,0
00.0
0
16,5
00.0
0
16,5
00.0
0
16,5
00.0
0
Personnel&Related
15,000.00
15,000.00
15,000.00
15,000.00
StaffPersonnel
130,921.24
134,848.87
134,848.87
134,848.87
Training&Prof.D
evelopment
4,000.00
3,500.00
3,500.00
3,500.00
TotalPersonnel&Re
lated
149,9
21.2
4
153,3
48.87
153,3
48.87
153,3
48.87
PublicRelations
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DOA
2014-2015B
udgetComparison
2014
2015
2015
2015
ProposedAnnual
Budget
ProposedAnnual
BudgetwithNo
Increase
ProposedAnnual
Budgetwith3%
Increase
ProposedAnnual
Bu
dgetwith5%
Increase
TotalORGANIZATION
221,8
32.1
1
218,1
63.87
218,1
63.87
218,1
63.87
SOBO P
ROW
Maintenance
50,198.00
40,000.00
40,000.00
40,000.00
Maintenance
222,480.00
229,154.40
229,154.40
229,154.40
LandscapingStaffPerson(2014)
19,004.60
19,574.74
19,574.74
19,574.74
MiscSOBOexpenses
4,500.00
3,500.00
3,500.00
3,500.00
Security
379,250.12
390,627.62
390,627.62
390,627.62
Watering
31,671.00
31,671.00
31,671.00
31,671.00
TotalSOBO
707,1
03.7
2
714,5
27.7
6
714,5
27.7
6
714,5
27.7
6
TotalExpense
992,4
35.8
3
995,6
91.6
3
995,6
91.6
3
995,6
91.6
3
NetIncome
0.0
0
-71,7
81.3
1
-44,1
18.4
2
-25,676.4
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StaffRecommendedReductions:
DISI Banners
2,000.00
2,000.00
1,000.00
Merchant/Ret
ailSupport
1,500.00
1,500.00
1,000.00
ArtsandCultu
re
2,500.00
2,500.00
500.00
CBDSponsore
dEvents
1,500.00
1,000.00
0.00
ORG Shuttle
16,000.00
11,000.00
10,000.00
SOBO SafetyAmbassadorStaff
24,252.80
12,112.57
6,024.37
MaintenanceAmbassadorStaff
23,150.40
14,005.85
7,152.12
Mics.SOBO
878.11
0.00
0.00
AdjustedNetIncome
0.00
0.00
0.00
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Proposed Language for Assessment Increase Request DOA
To be included in the Annual Report to the City of Oakland
Assessment Increase of 5%: The DOA has spent down to its 5% prudent and budgeted reserve
as intended. The DOA does not project a surplus of funds above the reserve in 2013, with the
possible exception of past unpaid assessments received.
The requested increase will allow us to:
remain aligned with cost of living increases in the market place,
better meet the demand from district tenants and retailers for expanded ambassador
services and hours of coverage,
provide more leadership positions within the ambassador program to ensure the
retention of key personnel, and
meet the challenges of ongoing issues, such as demonstrations and protests, persistent
crime and the lack of consistent police presence within district boundaries.
Therefore, we are implementing a 5% assessment increase to take effect in the next tax year, as
allowed for in the District Management Plan as established by the City of Oakland. The Board
has made considerable reductions to our expenses, but despite this, additional funding is still
necessary to attempt to maintain current service levels.
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Gallen.Neilly June 13 / July 13 Activity Report
To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral
Here is our summary report of June/July activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown OaklandDistricts.
Projects COMPLETED
Press Releases:
Downtown Oakland and Lake Merritt/Uptown District Associations Report Renewed Growth in 2012, Positive Outlookfor 2013 distributed to the media on 6/24/13
o The Registry: Downtown Oakland and Lake Merritt/Uptown District Associations Report Renewed Growth in 2012,Positive Outlook for 2013 ran on 6/24/13
o Alameda Patch: Downtown Oakland and Lake Merritt/Uptown District Associations Report Renewed Growth in 2012,Positive Outlook for 2013 posted on 6/25/13
The Downtown Oakland & The Lake Merritt/Uptown District Associations Named IDA's 'Downtown of the Month' forJune distributed to the media on 6/10/13
o Bay Area News Group Publications: Downtown Oakland honored for new businesses, walkability ran on 6/12/13
Media Inquiries/Pitches:
Recd a request from Matthew Artz of the Oakland Tribune re: Latham Square revamp- facilitated phone interview w/ AndrewJones. Clip expected 8/2/13.
Recd and fielded several calls re: Treyvon Martin/Zimmerman trail demonstrations, protests, etc. (Wall Street Journal, East BayExpress, etc.)
Reviewed editorial calendars for upcoming opportunities:o 7x7 re: hot destinations/restaurants contact made with Todd Sotkiewicz to discuss Oakland.o Shopping Center Business: contacted Randy Shearin, Editor, re: Oakland- he said he is open to pitches and bylines.o Contacted Oakland Magazine for possible future opportunities.
International Downtown Association (IDA) Supplement for Oakland month of June 2013o International Downtown Association (IDA): June Downtown of the Month: The Downtown Oakland Association and
Lake Merritt/Uptown District Association ran in June 2013
Other:
Met with District staff 8/2/13 (PR Task Force meeting) to plan priorities for the next few months. Reached out to Patrick Smith re: Umami Burger for further info to include in next new businesses release. Developed a
template to use with future new businesses, as well. Tim Gallen wrote a blog re: Oakland and FBI stats/Oakland crime, Tweeted out. Attended Annual Breakfast Event
o Drafted, Completed, and Distributed Press Releaseo Gathering and compiling Regular Tweet Stats based on the annual report and information from the event to feed onto
the Oakland Twitter accounts.
Submission of IDA Awards for the CBDs on 6/16 Helped assist with the Annual Report proofing and review process
Compiled a report on businesses/restaurants opened in the districts from 2011 to 2012.
Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,LinkedIn Oakland Groups page)
CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)
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Gallen.Neilly attends all DISI and Board mtgs.
Recent Clips
Bay Area Bites: 5 bites: Chow Down in Oaklands Chinatown ran on 7/18/13 Bay Area Bites: Oaklands Jack London District: A Food Desert For The Wealthy? ran on 7/17/13
East Bay Express: Is a Grocery Store Finally Coming to Oakland's Jack London District? ran on 7/17/13
Movato Blog: 35 Reasons You Need to Move to Oakland ran on 7/12/13 Diablo Magazine: Weekly Dish: Umami Burger Opens in Oakland ran on 7/12/13 East Bay Express: Mid-Week Menu: Umami Burger Oakland and The Star on Grand Take Off, Sobo Introduces Gluten Free
Ramen, and Off the Grid Debuts in El Cerrito ran on 7/10/13 San Francisco Business Times: Sungevity raises $15 million for expansion ran on 7/5/13
East Bay Express: Is First Fridays Good for Art Galleries? ran on 7/3/13
East Bay Express: Battle of the East Bay Croissant ran on 7/3/13 San Francisco Examiner: Neighborhood team to develop community market in Oakland's Jack London District ran on 7/2/13
SF Weekly: Southern Meets California Seafood at Hutch in Uptown Oakland ran on 6/27/13
San Francisco Business Times: Food tours trending bigger in Oakland ran on 6/21/13 Oakland Local: Ise Lyfes Brighter than Blight installation brings art to East Oakland ran on 6/20/13
Eater SF: Hutch Brings Whiskey, Oysters, and Grits to Oakland's Uptown ran on 6/18/13
Racked SF: Storenvy Pop-Up Party; Fashion Friday on the Plaza in Oakland ran on 6/17/13 San Francisco Business Times: Signature Group tackles huge Oakland projects ran on 6/14/13 YouTube: Your Adventure in Oakland posted on 6/10/13 Huffington Post: Oakland the Most Honest City in America posted in June 2013 Southwest Airlines Spirit Magazine: Your Adventure in Oakland ran in the June 2013 issue Southwest Airlines Spirit Magazine: Eat Like a Chef ran in the June 2013 issue
Huffington Post: Oakland, Calif., Has Never Been Better: Here Are Ten Reasons Why (PHOTOS) ran on 6/11/13
San Francisco Business Times: Oakland plans Sunday celebration of Lake Merritt renewal ran on 6/7/13
Projects UNDERWAY
Press Releases:
Working with Andrew Jones & Jamie Parks (Public Works) re: Soft opening of Latham Square- press release, media invites, etc.in the works.
New Businesses within the Districts drafting in coordination with the broker focus group. Senior Task Force Media Push to be drafted
Girls, Inc. PR to be drafted (?) Beautification update re: back of BART planters, big belly trash compactors etc. (awaiting further details so draft can be compiled
for reveal.)
Media Inquiries/Pitches:
Coordinate meet w/Susan Piperato (NREI) for this summer. Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland-
possible to include/interview.
Other:
District Tweet-of-the-Week-- plan in progress to strengthen social media platform on a schedule
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388 19th Street
Oakland, California 94612DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530
[email protected] www.downtownoakland.org
[email protected] www.lakemerritt-uptown.org
Committee Purpose Statements and 2013 Priorities-July 2013
ORG Purpose Statement
The purpose of the Joint Organization Committee is to oversee the general administration of the
corporations, to ensure the effective operations of the board, to act as the coordinating framework
through which the other committees function efficiently, and to increase involvement and support for
the organizations.
2013 Priorities
-Develop Strategic Plan
-Establish criteria by which to evaluate annual performance of all service providers
-Create Annual Report
DISI Purpose Statement
The purpose of the DISI Committee is to promote the identity of the districts, to encourage economic
development, and to create a vibrant downtown through public relations, marketing, and special events.
2013 Priorities
-Economic development through business attraction
-Ensuring the vitality of the arts and walkability in the districts
-Elevating image through marketing and targeted advertising
-Special events, including district-branded event(s)
SOBO Purpose Statement
The purpose of the SOBO Committee is to oversee cleanliness and order in the public rights of way and
to successfully manage service providers in keeping with the expectations of our organization and the
needs of the community. Through diligent planning and thoughtful allocation of resources, we execute
projects that effectively beautify and enhance the safety of the districts for the long term, creating
vibrant and celebrated public spaces.
2013 Priorities
- Increase efficiencies of ambassador and administrative staff
- Implement economic systems that lower or eliminate recurring fees
- Continue to develop the relationship with OPD
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