NextBee Media

LOYALTY PROGRAMS: DO’s and DON’T s

DOs

LOYALTY

PROGRAMS

Give away instant reward on sign-upOffer short-term achievable rewards

Encourage users in lower tiers to level up

Attainable Rewards&

a Tiered System

Reward desirable customer behaviour

Gather Data on

Consumers

Increase sales

during lull

periods

Gain traction for new

products/services

SET

SPECIFIC GOALS

Measure the effectivenes

s of the Program

Identify customer

preferences and habits

Differentiate customers

based on their characteristics. Design program

accordingly.

ANALYTICS

Make your program fun and engaging

Recognize and reward high-scorers

GAMIFICATION

Make it

Spread the word on social media

SOCIAL

!

Incentivize signing up customers – and reward top

performers each week

Train employees on the program and encourage

them to speak to customers

Enroll all employees in the program

Excite Your Employees

DONT’S

LOYALTY

PROGRAMS

DON’T COMPLICATE IT

Don’t Stay Silent

Open up

Communicate

DON’T CHOOSE REWARDS FOR YOUR CUSTOMER

Reward only desirable customer behaviour

Don’t Reward for the Sake of Rewarding

Don't sell/share customer

data

Protect customer data at all

costs

Trust lost once, is lost

forever

DON’T COMPROMISE ON PRIVACY

Be clear, on all communications

Don't make promises you can’t fulfil

Avoid fine print as much as possible

Don’t Mislead

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