dmp certification program

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Digital Marketing Practitioner™

CERTIFICATION PROGRAMIntegrated Digital Marketing Certification

for Corporate Leaders


What is DMP?

DMP (Digital Marketing Practitioner) certification program provides 360 degree overview of digital marketing with 8 Principles courses designed for

corporate leaders.


The Objective

The objective of Digital Marketing Practitioner course is to arm you with enough information to confidently discuss each area of digital marketing with clients, consultants,

and team members.

This course also prepares you to move on to the Master Digital Marketing Practitioner, an expert level courses for those who need further understanding in each disciplines.


Why DMP?

Digital Marketing Practitioner certification program is a perfect foundations for corporate leaders and

conventional marketers who need a sound understanding of a variety of digital marketing disciplines in order to

take effective decision.


Who Should Enroll

Corporate leaders who about to start digital transformation journey, and a little bit confuse

about what are the pragmatic approach and tools to actually take decision of digital strategy, or

Corporate leaders who are already doing digital transformation and are in the middle of it, but the way that you have done it does not feel the most

efficient way of doing it.


8 Principles Courses

Web

Analytics

Principles

Social

Media Principles

Guiding Digital

Perspective

Mobile Marketing

Principles

Email

Marketing

Principles

Content

Marketing

Principles

SEO

Principles

Display

Advertising

Principles


Guiding Digital Perspective

We live in a super-connected world these days and as such, advertising and marketing are no longer the same animals they once were. This is especially true due to the rise of anything-digital platforms, which has changed how businesses communicate with potential and existing clients.

What will you get in this class:• Indonesia: Southeast Asia next big thing• Fast growth in digital technology• Meet the new digital consumer• Digital industry landscape• We love mobile, so much!• What is digital ignorance?• Case studies• Implications of IoT era of businesses• Stages of digital transformation


Content Marketing Principles

Content Marketing Principles is designed to give you an understanding of how Content Marketing affects the decision-making process. With a solid Content Marketing strategy, your customers’ buying decisions can happen faster, and your reach can expand to new prospects.

What will you get in this class:• Origins of Content Marketing• Defining Content Marketing• Content Marketing Overlap• Effective vs Ineffective• The No-Strategy Penalty• Recap & Course Overview


Social Media Principles

Social Media Principles is designed to give you an introduction to basic Social Media and the opportunities brands have for leveraging those channels, tools, and strategies for business purposes.

What will you get in this class:• What is Social Media?• All Business Sizes• Who Uses Social?• Paid Owned Earned• Old School vs New School• Internal Team Structure• Recap & Course Overview


Email Marketing Principles

Email Marketing Principles is designed to give you an understanding of the value of an email, identify the benefits of email marketing for your business, and get familiar with key terms related to email marketing

What will you get in this class:• Do You Know Email?• Email's Transformation• More Profitable• The Problem with Email• Recap & Course Overview


SEO Principles

SEO Principles is designed to give you an introduction to basic SEO, the benefits of optimizing relevant keywords for your website, and also how well-optimized keywords on your website will easily appear on search results that drives customer to visit.

What will you get in this class:• Introduction to SEO• The Three Players• Incentives of Major Players• Search Ecosystem• Pros & Cons of SEO• Recap & Course Overview


Display Advertising Principles

Display Advertising Principles is designed to give you an introduction to basic display advertising. You will gain a thorough understanding of the basics of Display and start building campaigns that get the most of your message to new audiences.

What will you get in this class:• Display Advertising History• Display Advertising Overview• Display Advertising Types• Mobile Display Advertising• Display Advertising Players• Measuring Display Success• Recap & Course Overview


Mobile Marketing Principles

Mobile Marketing Principles is designed to give you an introduction to basic mobile marketing. This module will help you defining key terms related to mobile marketing, understand the impact of an effective mobile marketing, and also identify the benefits of mobile marketing for your business.

What will you get in this class:• Impact of Mobile• Functions of Mobile Marketing• Mobile Marketing: is and isn't• Mobile Marketing & Mobile Advertising• Mobile’s Role• Mobile and Traditional Media• Mobile and Digital Marketing• Mobile Demographics and Activities• Mobile Measurement• Recap & Course Overview


Web Analytics Principles

Web Analytics Principles is designed to give you an introduction to basic Web Analytics that includes analyzing how users interact with your content and websites, as well as how your competitors are performing in their online efforts.

What will you get in this class:• Importance of Web Analytics• Defining Web Analytics• Web Analytics 2.0• Web Analytics Terminology• Recap & Course Overview


PROGRAM JOURNEY

Learning Coaching Assistance

Program :Digital Marketing Practitioner

Duration : 4 days

Syllabus: 1. Guiding Digital Perspective2. Content Marketing

Principles3. Social Media Principles4. Email Marketing Principles5. SEO Principles6. Display Advertising

Principles7. Mobile Marketing

Principles8. Web Analytics Principles

Coaching Session:Format Team Coaching

Duration : 0.5 day

Description :Helping participants in defining clear strategy of Digital Marketing Strategy and Execution for the company

Platform :Digital Brand Essence

Result : Corporate Digital Marketing Action Plan

Consulting Services :

Duration : 3 months, 1 visit/month @ 0.5 day

DescriptionBrilliant Digital FM & Practitioner will visit client marketing team to discuss and evaluate the execution strategy of Corporate Digital Marketing Plan


Faculty Member


Our Classes


Other Courses

Master Digital Marketing Practitioner1

Digital Marketing Technologist2

Digital Marketing Technologist2 Master Digital Marketing Technologist3

Digital Marketing Technologist2 Non-Certification Public Course4

MDMP (Master Digital Marketing Practitioner) certification program provide expert level courses designedfor corporate leaders who already certified in DMP certification program. Now available in 4 majordisciplines:• Content Marketing Advanced• PPC Advanced

• Social Media Advanced• Web Analytics Advanced






DMT (Digital Marketing Technologist) certification program provide technical courses designed foragencies to help optimizing projects with latest updates in each platform:• Google AdWords Fundamentals• Google Search Advertising• Google Display Network Intensive Class

• Video Advertising Intensive Class• Mobile Advertising Intensive Class• Google Analytics Intensive Class

Other Courses






MDMT (Master Digital Marketing Technologist) certification program provide expert technical coursesdesigned for platform enthusiasts who need deeper understanding. Now available in 3 major disciplines:• Google Analytics Masterclass• Google Display Network Masterclass

• Facebook Masterclass

Other Courses






• How To Sell AdWords• Digital Awareness: Guiding Perspective from Conventional to Digital• Sales Pitching for Digital Corporate• Managing Digital Marketing Division

Other Courses


Are you ready to get certified?


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Jakarta Selatan 12540

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