distribution channel efectiveness - splice software · channel efectiveness distribution channel...

Each year, businesses need to make decisions regarding their mix of customer communication channels. With the continued growth of social media, and the emergence of new customer

communication technologies, choosing your channel can be a challenge.

So, the question is, what is my most effective channel – and when is it best to use it?

by:

CHANNEL EFECTIVENESSDISTRIBUTION


In 2012, 60% of consumers preferred direct mail as a source of information. However, today this has declined to less than 50% as consumers transition to digital channels such as email.

Best For: Critical communications containing substantial information.

Direct Mail55% 25%

Open Rate Response Rate

Slow Delivery Moderate Annual Decay High Cost Difficult to Update High Branding Value Minimal/No Reporting

In 2015, 72% of customers cited email as their preferred channel. This number is expected to grow as companies continue to invest in better personalization.

Best For: Timely, complex communications that may need additional time or resources.

Email21% 23%


Immediate Delivery High Annual Decay Low Cost Moderately Easy to Update Low Branding Value Detailed Post/Campaign Reporting

WHAT ABOUT SOCIAL, SMS & IVR?SOCIAL, SMS & IVR?SEE PAGE

by:



Although still a growing phenomenon, to date social channels experience traffic from over 1.3 Billion users, with over 79% of those accessing social media from their mobile devices.

Best For: Mass distribution of critical communications or information on short notice.

Social Media21% 0%


Immediate Delivery High Annual Decay Low Cost Easily Updated Low Branding Value Detailed Real-Time Reporting

Currently, 90% of adults own a cell phone, and 81% of those adults use their phone to send & receive text messages.

Best For: Getting important information in front of your customers assoon as possible.

SMS Text Messages98% 45%


Immediate Delivery Minimal Annual Decay Low Cost Easily Updated Low Branding Value Detailed Post-Campaign Reporting

1.855.677.5423www.splicesoftware.com

@SPLICESoftware

Head Office425 78 Ave SW, lower levelCalgary, Alberta T2V 5K5

Sales & Marketing Office140 Yonge Street, Suite 211

Toronto, ON M5C 1X6

Sales Office4250 N. Marine Dr., Suite 229A

Chicago, IL 60613

Today, with 73% of customers choosing voice to communicate with their brand, voice remains the number 1 preferred channel.

Best For: Mobile or home communications, carrying important updatesor calls to action.

Interactive Voice Response (IVR)80% 70%


Immediate Delivery Minimal Annual Decay Low Cost Easily Updated Low Branding Value Detailed Real-Time Reporting

Each year, businesses need to make decisions regarding their mix of customer communication channels. With the continued growth of social media, and the emergence of new customer

communication technologies, choosing your channel can be a challenge.

So, the question is, what is my most effective channel – and when is it best to use it?

by:



In 2012, 60% of consumers preferred direct mail as a source of information. However, today this has declined to less than 50% as consumers transition to digital channels such as email.

Best For: Critical communications containing substantial information.

Direct Mail55% 25%


Slow Delivery Moderate Annual Decay High Cost Difficult to Update High Branding Value Minimal/No Reporting

In 2015, 72% of customers cited email as their preferred channel. This number is expected to grow as companies continue to invest in better personalization.

Best For: Timely, complex communications that may need additional time or resources.

Email21% 23%


Immediate Delivery High Annual Decay Low Cost Moderately Easy to Update Low Branding Value Detailed Post/Campaign Reporting

WHAT ABOUT SOCIAL, SMS & IVR?SOCIAL, SMS & IVR?SEE PAGE

by:



Although still a growing phenomenon, to date social channels experience traffic from over 1.3 Billion users, with over 79% of those accessing social media from their mobile devices.

Best For: Mass distribution of critical communications or information on short notice.

Social Media21% 0%


Immediate Delivery High Annual Decay Low Cost Easily Updated Low Branding Value Detailed Real-Time Reporting

Currently, 90% of adults own a cell phone, and 81% of those adults use their phone to send & receive text messages.

Best For: Getting important information in front of your customers assoon as possible.

SMS Text Messages98% 45%


Immediate Delivery Minimal Annual Decay Low Cost Easily Updated Low Branding Value Detailed Post-Campaign Reporting

1.855.677.5423www.splicesoftware.com

@SPLICESoftware

Head Office425 78 Ave SW, lower levelCalgary, Alberta T2V 5K5

Sales & Marketing Office140 Yonge Street, Suite 211

Toronto, ON M5C 1X6

Sales Office4250 N. Marine Dr., Suite 229A

Chicago, IL 60613

Today, with 73% of customers choosing voice to communicate with their brand, voice remains the number 1 preferred channel.

Best For: Mobile or home communications, carrying important updatesor calls to action.

Interactive Voice Response (IVR)80% 70%


Immediate Delivery Minimal Annual Decay Low Cost Easily Updated High Branding Value Detailed Real-Time Reporting

distribution channel efectiveness - splice software · channel efectiveness distribution channel...

Documents