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Digital Trends that create a Bang!

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Social Stories

1 year after its launch, you can now create your own Twitter Moments

Source: https://support.twitter.com/articles/20174546

http://www.digitaltrends.com/social-media/instagram-stories-views/

What are Twitter Moments?• Curated stories showcasing the very

best of what’s happening on Twitter• Customized to show current topics

that are popular or relevant (regardless of who you follow)

How does it work?1) Click on Moments tab (lightning bolt

icon)2) You can select Moments categorized

by News, Sports, Entertainment etc.3) When you see Moment you’d like to

explore, click to view entire story4) Scroll down through the Moment 5) Click on any Tweets to view Tweet

details, like, reply or Retweet.

In related topics: How is Instagram Stories doing?

It’s already reached 100 million daily views since its launch 2 months ago!

Stories Updates:1. Ability to auto-save stories2. Introduction of recommended stories

Learn how to create your own Twitter Moments by watching this simple 40-second video demonstration:https://twitter.com/twitter/status/781160119358763008

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Facebook’s New ‘Slideshow Ads’ Features

Facebook has introduced several new features for Slideshow Ads

Source: http://www.ovrdrv.com/latest-social-media-news-2/

Ability to create slideshows on-the-go on a mobile device

The option to add text and music using Facebook’s templates

Facebook wants to improve its on-the-go features since a large number of

advertisers manage their Facebook Pages on mobile:

“85% of marketers are using mobile devices to manage their Facebook

business pages” - Adage

Slideshow is a simple, cost-effective tool that advertisers can use to quickly convert a set of

photos or an existing video into a lightweight video.

Videos can easily be turned into slideshows and advertisers can use 2G targeting to reach

users on low-bandwidth connections.

The ability to upload up to 10 photos, when before, the maximum number of photos was seven.

Advertisers can choose from images in Facebook’s stock image database or their Page’s photo library.

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Tag Products on Facebook

Facebook is testing product tagging“To provide Page admins with more tools to drive organic product discovery, we’re testingthe ability to tag products in photos, videos, and posts.” – Facebook Spokesperson

Source: http://www.businessinsider.in/Facebook-is-letting-businesses-tag-their-products-in-photos-and-videos/articleshow/54617329.cms

When a product is tagged in a page's post, anyone can tap on it to open a dedicated page from that page where they can learn more information.

NO PAID ADVERTISING COMPONENT FOR TAGGING THE PRODUCTS

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Content Integration on Digital Platforms

Brands are increasingly using content-sharing platforms such as ScoopWhoop, StoryPick and Miss Malini to present meaningful content to make the user more informed, more entertained and more engaged.

The following slides feature some good examples of content integration.

Mercedes-Benz on ScoopWhoop For Entertainment

Purposes e.g. Personality Quiz

https://www.scoopwhoop.com/Can-We-Guess-Which-MercedesBenz-Best-Suits-Your-Personality/

L’Oreal Paris on Miss Malini For Informative

Purposese.g. Product Usage

Pepsi promoted their “That Pepsi Intern” campaign by appealing to interns frustrated in their intern life to come apply for it• Created an engaging gif article with ScoopWhoop• Before you know you are seeing the video lying at

the end of the article

• As you come towards the end of the article and had a good laugh over the usual “list” fill with stupid gifs, you have a small little marketing message lying down in the article which you are now reading without even realizing it.

• On second thoughts, you don't really mind it, because unlike other banner ads online, it didn't intrude.

Source: http://hooklineandclincher.in/but-first-a-branded-content-story/

Pepsi on ScoopWhoop

Reliance on StoryPick

• Got people’s attention by using an attractive headline

• No mention of brand name in title

• Reliance then introduced their product “Simply Save”

• Gave advantages of their product• Followed by general tips and advices

on interest

To conclude, shifted focus back to their product, with an appealing call to action

http://www.storypick.com/grow-your-saving/

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