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Digital Trends that create a Bang!

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Instagram Stories

Instagram rolls out 24-hour Stories: Snapchat rip-off?

WHAT?

A slideshow of photos / videos that you can add to at any time, with each addition expiring 24 hours after being posted.

Import from your Camera Roll (but only what you’ve shot in the last 24 hours!):• A photo or video• Boomerang• Hyperlapse

Additions:• Draw on your image / video• Add text (plus a unique neon text feature)• Add an emoji

Source: http://blog.instagram.com/post/148348940287/160802-stories http://www.macworld.com/article/3104638/internet/how-to-use-instagram-stories-and-why-youd-even-want-to.html

WHERE?A new bar at the top of the main Instagram feed, with your friends’ profile photos. Once you tap on your friend’s photo, you can view their story, A plus sign icon on the top left corner allows you to create your own story.

No likes or comments, but there’s an option to send a

private message

How to optimize Instagram Stories for your business?• If an Instagram user follows your

brand, your Story will appear with a colourful ring on their tab. Hence, it is time to aggressively increase your follower count, so that you can reach as many user feeds as possible.

• Users are now more aware of your presence – that can be both a boon and a curse. Ensure that you do not flood their feed with low-quality and irrelevant content, or your followers can significantly decrease.

Instagram Stories vs. Snapchat Stories:Why it’s better for your business?

Source: http://simplymeasured.com/blog/instagram-stories-vs-snapchat-stories-what-it-means-for-marketers/#sm.000m712s197yeyd11mv1vqvq2ygxohttp://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/

Why Snapchat is less brand friendly:No heart icons for people to express their

approval, and harder to follow accounts as users have to know exact names to find

them.

Instagram is much bigger – Nike generated 80,000 views in 24 hours for an Instagram Story, while on Snapchat their

best video got 66,000 views

Brands can restrict their audience on Instagram Stories that is only available as a

paid tool on Snapchat (e.g. Heineken can restrict viewings to 21+

year olds)

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Olympics #Rio2016

Some of the best ads by sponsors…

Procter & Gamble, “Thank You, Mom – Strong”https://www.youtube.com/watch?v=MQ3k6BFX2uw

Samsung, “The Anthem”https://www.youtube.com/watch?v=tBxMpuiBO7Q

Dick’s Sporting Goods, “The Contenders”https://www.youtube.com/watch?v=euWyybLTDwU

How do brands work around legislations such as Rule 40?

Source: http://www.afr.com/technology/social-media/rule-40-and-the-absurdity-of-olympic-social-media-20160728-gqfx37

What is Olympic’s Rule 40?Restricts athletes, unofficial sponsors and other businesses from using “Olympic-related terms” on social media

Read about the main prohibitions: http://www.adweek.com/news/advertising-branding/here-are-many-many-ways-your-business-can-get-trouble-tweeting-olympics-172699

Oreo’s Super Bowl Tweet

Oreo took advantage of the 2013 Super Bowl 30-minute blackout by tweeting “You Can Still Dunk In The Dark”. This real-time, witty advertisement won the night and was retweeted 10,000 times in one hour!

How do brands work around legislations such as Rule 40?

Specsavers takes advantage of Olympics blunder!

In the 2012 Olympics, the flag for South Korea was mistakenly displayed for a North Korean match. Specsavers capitalized on this mix-up by displaying an advert in several newspapers showing the South Korean and North Korean flags with the Specsavers slogan “should have gone to Specsavers”.

Paddy Power paid for billboards near Olympics 2012 venue with a cheeky statement!

The Irish bookmaker claimed to be the “Official sponsor of the largest athletics event in London this year!” only to mention in parentheses that they meant an egg-and-spoon race in the town of London in France.

And latch on to topical events to share a broader message…

Mini USA, “#DefyLabels”https://www.youtube.com/watch?v=CwXzaz4bl5M

Dove and Blush, Is that you? | #ChangeTheRhymehttps://www.youtube.com/watch?v=2XMKzhcDXPM

Both these ads were launched during the Olympics #Rio2016 Season

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Google AdWords: Expanded Text Ads

Before & After

Source: http://www.wordstream.com/blog/ws/2016/05/25/google-expanded-text-ads

Bigger Headline&

Extra Long Description

Expanded Text Ads

What does this mean for our brand?• More text means greater visibility • According to early reports, CTR can

increase by up to 20%

Source: http://www.wordstream.com/blog/ws/2016/05/25/google-expanded-text-ads

This is just a place holder for what the insight is for.This needs to be replaced.This is just a place holder for what the insight is for.This needs to be replaced.

Thank You