digital online marketplaces versus going it alone by anna brockway
TRANSCRIPT
DIGITAL HOME DESIGN SUMMIT
WHAT IS CHAIRISH?
We are a curated and full service
marektplace for the best of vintage.
T
3
THE FASTEST WAY TO SOURCE VINTAGE:
75,000
hand-picked vintage items
ready to ship.
EXPLOSIVE GROWTH
+350% GROWTH
+1,000,000 VISITORS MONTHLY
+5,500 SELLERS
#1 GOOGLE RANKING FOR VINTAGE FURNITURE
“#1 CAN’T LIVE WITHOUT IT APP” -
ADAM’S QUESTION
GO IT ALONE OR JOIN A MARKETPLACE?
MY FATHER IN LAW
TAH DAH?
WHAT’S THE BEST WAY FOR ME TO EXPLORE ECOMMERCE?
OPTION 1 BUILD YOUR OWN STORE
RECOMMENDATION
HOW MUCH $ CAN I MAKE?
1% Conversion Goal
1500 Unique Visitors
15 Sales @ $50 Margin
$750 for you
OPTION 2
AFFILIATE REFERRAL
HOW MUCH $ CAN I MAKE?
1% Conversion Goal
1500 Unique Visitors
15 Sales @ $200 ASP = $3000 Referred Sales
5% to 20% Commission= $150 to $600 for you!
IT’S ALL ABOUT EYEBALLS
THE DECISION
Are you committed to spending significant time and money to drive traffic?
TRAFFIC DRIVING METHODS
Email Marketing
Organic Rankings
Paid Advertising
Social Marketing
Publicity
Partnerships
OPTION 3
Partner with a marketplace that brings eyeballs to you.
GREAT MARKETPLACES
DELIVER
EYEBALLS How many people shop it?
BRANDING Will it promote me to new audiences?
TURNKEY OPERATIONS Does it make my life easier?
MARKETPLACE INSIGHTS Does it make me smarter?
MONEY How much does the marketplace take?
IT’S ALL ABOUT EYEBALLS
BRANDING
BRANDED
STOREFRONT
NOW STARRING
TURNKEY OPERATIONS
WE DELIVER
MARKETPLACE INSIGHTS
ECOMMERCE OPTIONS
Option 1: Build Your Own Store • Be prepared for a serious commitment (time + money) • Traffic, traffic, traffic = to maximize conversion • If building your own, recommend Shopify
Option 2: Affiliate Marketing • Good option to supplement revenue • Traffic, traffic, traffic to maximize conversion
Option 3: Join a Marketplace • Capitalize on their marketing and traffic driving measures • Let them do heavy-lifting of operations and fulfillment • Learn from analytics to help you plan smarter • We recommend Chairish of course !