lean marketplaces playbook

Download Lean Marketplaces Playbook

Post on 13-Jul-2015

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  • Lean MarketplacesDharmesh Raithatha

    @dhrmshr

  • Marketplaces

  • IDEA

  • Investment Space

    Hands-on startup team Lean and design thinking

    FORWARDPARTNERS

  • Investment Space

    Hands-on startup team Lean and design thinking

    Month 0 Month 12

    Solo Founder Own team

    Pre-funding Series A

    FORWARDPARTNERS

  • Idea

    Problem Solution Fit

    V1.0

    Product Market Fit

    Invest Series-A

    12 months

    FORWARDPARTNERSBusiness model fit

  • Tranched Funding

    Tranche 1 Tranche 2 Tranche 3

    Month 0-3 Month 3-6 Month 6-12

  • Marketplace Playbook

  • Buyers

    Liquidity

    Choice

    Speed

    Fragmented

    Enhanced experience

    Trust

    Price

    Network Effects

    Characteristics of good marketplaces

    Suppliers

  • Lean Canvas Workshop

  • Lean Canvas Workshop output

    Assumptions and

    Experiments

  • DEVELOP EMPATHY

  • 20-40 Interviews Observation Immersion

  • Looking for patterns and commonalities

  • THE CONCIERGE

  • 1 week to real transactions

  • THE HONEY JAR

  • MAKE A PUDDLE

  • THE CHERRY PICK

  • Idea

    Problem Solution Fit

    V1.0

    Product Market Fit

    Invest Series-A

    12 months

    FORWARDPARTNERSBusiness model fit

  • DEEPEN EMPATHY

  • THE PIGGY BACK

  • THE SEESAW

  • REMOVE THE TRAINING WHEELS

  • Idea

    Problem Solution Fit

    V1.0

    Product Market Fit

    Invest Series-A

    12 months

    FORWARDPARTNERSBusiness model fit

  • FIND THE SOURCE

  • THE POWER BOOST

  • 180k Twitter Followers

  • CUTTING YOU OUT

  • CUTTING YOU OUT

  • BADGE OF HONOUR

  • TAKE THE MONEY

  • THE INSURANCE PLAN

  • RAISING STANDARDS

  • Idea

    Problem Solution Fit

    V1.0

    Product Market Fit

    Invest Series-A

    12 months

    FORWARDPARTNERS

    Business model fit

  • Thanks!Dharmesh Raithatha

    @dhrmshr