Post-Digital Marketing Strategy for

Professionals

The Problem

Professionals are struggling to remain relevant and meaningful to their clients in the post digital world

The Problem:

About this resourceAbout InfluentialInfluential is the digital agency for professionals – we help them clearly communicate their value to attract clients, build their brand and online leaders in their field. How can Influential help?Influential offers website, branding and marketing solutions for professionals.

The Challenge

Most Professional Practices with <20 staff lack in-house digital marketing expertise

How do we get there?

5. Core Product

• Graduated as a vet in 2000• 14 years in veterinary practice• 10 Years as a partner of Cairns Vet• 3 Clinics, 20 Staff

• Needed to stand out online• Built clinic website in 2004• Have since built hundreds of sites • Understand what small business needs• Retired from vet practice when I turned 40

About Dallas

Design, Develop & Deliver

• Building your Social Sales Funnel

Building your Social Sales Funnel

A big thanks to you

For watching us…

Goals:Attract ClientsBuild An Expert BrandGrow Your Business /Career

Design, Develop & Deliver

Building your Social Sales Funnel

How do you attract more ideal clients…

1. Know

2. Like

3. Trust

4. Try

5. BuyAnd convert them into buyers?

Design, Develop & Deliver

Building your Social Sales Funnel

Building your Social Sales Funnel

Business AuthorityRelationship Narrative Delivery

Business AuthorityRelationship Narrative Delivery

Know

Social Sales Process• Who we are• What we do• Who we help• What’s the ROI

• Challenge: getting noticed

Know

Like

Social Sales Process• Why we do it• How we’re different• Why they should

care• What we stand for

• Challenge: Building alignment + Being remembered

Know

Like

Trust

Social Sales Process• Why trust us• Our expertise• What’s the proof

• Challenge: Making Sense & Differentiation

Know

Like

Trust

Social Sales Process• How it works• How it’s easy• That it’s for them

Qualifiy Buyer

• Challenge:• Get them to take

action

Try

Know

Like

Trust

Social Sales Process• Convert Sale• Begin Onboarding• Deliver Value

• Challenge:Deliver detail while maintaining big picture and relationship

Try

Buy

Know

Like

Trust

Social Sales Process

Try

Buy

Output = Value =Revenue+ Relationships

Know

Like

Trust

Social Sales Process

Try

Buy

Search

Social

Share

Sales

Solution

Know

Like

Trust

Social Sales Process

Try

Buy

Platform

Personal

Publish

Products

Program/Platform/Package etc

Know

Like

Trust

Social Sales Process

Try

Buy

Search

Social

Share

Sales

Solution

Know

Social Sales Process• Who we are• What we do• Who we help• What’s the ROI

• Challenge: getting noticed

Know

Like

Social Sales Process• Why we do it• How we’re different• Why they should

care• What we stand for

• Challenge: Building alignment + Being remembered

Know

Like

Trust

Social Sales Process• Why trust us• Our expertise• What’s the proof

• Challenge: Making Sense & Differentiation

Know

Like

Trust

Social Sales Process• How it works• How it’s easy• That it’s for them

Qualifiy Buyer

• Challenge:• Get them to take

action

Try

Know

Like

Trust

Social Sales Process• Convert Sale• Begin Onboarding• Deliver Value

• Challenge:Deliver detail while maintaining big picture and relationship

Try

Buy

Know

Like

Trust

Social Sales Process

Try

Buy

Output = Value =Revenue+ Relationships

• Our online hub• We control it• Foundation• Other systems:

• DomainsEmail

• Hosting• GoogleKnow

Level 1 - Platform

Authority

Digital Brand ArchitecturePlatform

Level 2 - Personal• How we connect• Show our personality• Branded• Interaction• Systems:

• CRMs• Social Media• Email Marketing• AutorespondersLike

Know

Influential Digitalwww.influential.com.au

RelationshipVisibleVisible

But now this takes place in an online, social environment

Level 3 - Publishing• Share our

expertise• Document

method• Build authority• Make your

expertise shareable

TrustLike

Know

Level 4 - Productise• Package and

price small services

• Monetise sales and marketing

• Make your services shoppable

TellTrust

Like

Know

Social Sales Process supports the customer journey

This creates a foundation for us to build our online profile, or marketing process, and our

product ecosystem

Social Sales Process supports the customer journey

This creates a foundation for us to build our online profile, or marketing process, and our

product ecosystem

Reaching your clients

Social Sales Process supports the customer journey

This creates a foundation for us to build our online profile, or marketing process, and our

product ecosystem

Share your Expertise

Social Sales Process supports the customer journey

This creates a foundation for us to build our online profile, or marketing process, and our

product ecosystem

Convenience

• Deliver Brand Promise

• Solve problem• This is where full

value is actually delivered

• Can be:• Package• Program• Platform

Sell

Tell

Trust

Like

Know

Level 5 - Program

Sell

Tell

Trust

Social Sales Process

Like

Know

Output = Brand Value =Revenue + Relationships

What’s your post-digital marketing strategy?