certified digital marketing master€¦ · certified digital marketing master the industry advisory...

Certified Digital Marketing MasterAlign your skills with the needs of industry

www.chartdigitalinstitute.com

Certified Digital Marketing Master


Content

Welcome

Program Overview

Program Content

How Is The Program Delivered?

Program Assessment

Certification Roadmap

Subject Matter Experts

Industry Advisory Council


Welcome

Digital technologies have changed the way we work, live and communicate.

We know this huge shift can pose challenges for your current role. We understand that progressing your future career is important to you.

That’s why we have designed a customized professional certification that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field.

As a Certified Digital Marketing Master you will have developed the expertise to manage a successful and sustainable digital marketing strategy and completed a piece of research that is valuable to your industry.

As the global certification body for digital marketing and selling, we set the standard for the marketing profession. Our certification is designed by experts, to create experts.

Become a trailblazer in your industry by becoming a Certified Digital Marketing Master.

Your digital future awaits.

‘Digital marketing spend is forecast to reach $306 billion worldwide by 2020’- Forrester


The Digital Marketing Institute sets the global standard

in digital marketing and selling certification. We have

certified more professionals to a single digital education

standard than any other certification body.

We work with digital industry experts to design and develop standards programs that define the digital skills and capabilities required of all professionals. Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

Gaining a digital marketing certification will ensure you have the essential skills and knowledge needed to excel as a digital professional. Through a series of comprehensive, structured modules you will know how to integrate key digital practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.


“Each step I took with the Digital Marketing Institute increased my skills and my role grew with them. Digital was a new and expanding area within my organization and increasing these skills allowed me to lead that expansion.”

Kirk Durnford

eBusiness Project Manager at RSA

Read Kirk’s story at digitalmarketinginstitute.com


The Industry Advisory Council includes experts from

As a Certified Digital Marketing Master you will be able to develop an advanced understanding of the fundamental concepts underpinning digital marketing and selling.

As well as acquiring the practical skills needed to implement and manage effective digital marketing strategies, you will also develop critical specialist knowledge through the research and writing of your thesis.

The program content is exclusively designed and delivered by industry experts, and validated by global digital brands including Google, Facebook, Twitter and LinkedIn.

By earning a certification, you will strengthen your status as an in-demand, influential digital specialist. Armed with this expert certification, you will be able to apply your digital expertise to navigate any challenge in your career.

Program Overview


Who should apply?

This customized certification is ideal for experienced marketing and business professionals who want to validate their expertise at a senior digital marketing level. The specialist level of knowledge you develop will place you among the top digital marketing professionals in the industry. Get equipped with the skills you need to advance your career and establish you as an authority in the digital field.

What can you expect?

Through 150 hours of specialist on-demand digital marketing content, dynamic lectures, case studies and instructional webinars you will gain exposure to the latest techniques and tools for improving your digital marketing and brand building efforts. You will also receive the guidance of both a digital industry expert and academic supervisor to assist you with the writing of your thesis.

What will you learn?

How long it takes to earn your certification depends on your individual circumstances as the program is flexible and can be adapted depending on how much time you can commit. Becoming a Certified Digital Marketing Masters can take between 12 to 24 months to complete as you have up to 60 weeks to complete stage one, and an additional 52 weeks to complete stage two.

While stage one consists of 150 hours of specialist digital content and the completion of two assignments, Stage two will involve a series of online webinars and mentorship to support the completion of your research-based thesis.


Stage 1 Online Modules and Library of Digital Marketing Research Resources

You complete over 150 hours of learning content via our on-demand e-learning platform. This will provide you with easy access to all of your program materials, whenever you need them, including high-definition video lectures, downloadable lecture slides, supporting case studies and learning resources. A digital marketing tutor is available to provide you with learning support and guidance as you progress through the certification and prepare for your assignments.

The learning content consists of 5 key modules, and provides you with essential knowledge and skills in search marketing, social media marketing, mobile marketing, digital strategy and planning, and general disciplines including e-commerce and email marketing.

Program Content

Library Overview

• Digital Strategy and Planning: 10 modules including Digital Communications, Social Customer Service and Budgetary Considerations.

• Search Marketing: 10 modules including SEO Setup, PPC Display Networks and Analytics Applied.

• Social Media Marketing: 10 modules including Content Creation, Facebook and Twitter.

• Mobile Marketing: 10 modules including Mobile Messaging, Mobile Sites and Mobile Apps.

• General Stream: 6 modules including User Focused Web Design, Digital Display and eCommerce.

Assignment Development

Using online research resources, you will submit two assignments: a digital marketing research paper and a strategy based on an organization of your choice.

Assignment One: This assignment requires you to undertake a significant piece of research about the impact of digital technologies on your target audience and industry, in order to make a business case for the implementation of digital marketing within your organization.

Assignment Two: This assignment is to build on the insights gained in the first assignment, so you can produce a digital strategy, implementation plan and an ongoing management plan for your organization’s digital activities.


Stage 2 Thesis Development

The second stage of this certification focuses on a series of online webinars and the development of your thesis. This stage is structured to allow you to research and explore your chosen digital area of focus and refine your analytical skills.

You will spend time honing your research and thesis writing skills through a series of webinars. You will be required to submit your thesis proposal for approval prior to the commencement of this stage, which allows you to apply the webinar content to your research topic from the outset.

These webinars will consist of practical guidance to help you structure your thesis, undertake primary research, interpret results and present your findings.

The thesis is a carefully argued scholarly paper. Written under the guidance of an academic supervisor, you will present an original argument that is supported by primary and/or secondary sources.

It will have a substantial research component and a focus that falls within a specific topic in digital marketing. As the core element of this program, the thesis gives you an opportunity to demonstrate expertise in one specialized area of digital.


To apply to become a Certified Digital Marketing Master, you must meet the following requirements:

You must hold a recognized third level honours degree (minimum second class honours) in a relevant specialism and a minimum of 2 years’ relevant work experience

OR

You must have equivalent digital marketing industry experience (minimum3 years)

Please note that these are minimum requirements and are not anautomatic entry to the course. Admission is at the discretion of the DigitalMarketing Institute

Contact our admissions team at [email protected] you have further queries about our admission requirements.

AdmissionRequirements


CertificationRoadmap

As the leading global certification body in digital marketing and selling, the Digital Marketing Institute provides professionals with a roadmap that can transform and drive their careers. The aim of our suite of certifications is to enable professionals - at all stages of their career - to learn relevant and industry aligned skills that can be applied to any role to drive career success.

From understanding the essential fundamentals of digital marketing, professionals can progress to learning more specialist skills in areas such as search and social media. For professionals looking to move onto a leadership role or become an expert in digital marketing, our Leader and Master are the ideal certifications to excel in the industry.

Certified Digital Marketing/Sales Professional

Certified Digital Marketing Specialist *

* There are 3 specialist certifications which include: Search Marketing, Social Media Marketing, Digital Strategy & Planning

Certified Digital Marketing Leader


Certified Digital Marketing Associate


88% of our certified professionals work in senior roles or at management level Alumni Survey 2016


Subject MatterExpertsDelivered by industry leading experts, this certification program will introduce you to the most relevant and transformative aspects of digital marketing.

Our specialist product team work closely with subject matter experts to create, review and update the certification learning outcomes on a regular basis. This ensures that what you learn is instantly applicable to any role and aligned to the needs of industry.

They collaborate with the Digital Marketing Institute on the design and development of program materials, so your learning is shaped by their practical experience, expert insight and case studies.


The Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute program content.

By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up-to-date digital skills, core competencies and knowledge needed to thrive in their digital careers.

The Industry Advisory Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. The Council ensures that our certifications are developed in alignment with the digital economy’s most in-demand digital needs and skillsets.

Industry Advisory Council (IAC)

Validated by the Industry Advisory Council. Including members from


‘Digital is just something accepted, understood. Using the learning content and materials to build further knowledge, expanding the curriculum; these are things we would hope to do in the future. In 2-3 years time this would be a conversation that no-one’s having here because

digital is just part of the furniture.’

Moshin Ghafoor, Head of Global Learning and Commercial Learning and Development at Vodafone


For more information

www.chartdigitalinstitute.com USA: 888-530-7983Sweden: +46 709 245 666SA: +27 76 752 [email protected]

certified digital marketing master€¦ · certified digital marketing master the industry advisory...

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