Digital Marketing for Chapter LeadersBLC 2019

Today’s Agenda

• Intros 5 min

• Tips & Logistics 20 min

• Q&A 20 min

FUN Fact!

Tammy was a returning adult student when

she came to UW in 2008 and earned her

BA in Journalism

Tammy MitchellMarketing Coordinator

Born and raised in Indiana

Shares a birthday with Elvis

Is an avid quilter

Is the mother of a wonderful daughter, Kelley

Favorite Babcock Ice Cream = Salted Caramel

Truffle

Four-Legged Family Members

Django

Finny

Hal

Jelly

Teddi

Max

FUN Fact!

Megan comes from a Badger family –

parents, grandparents, siblings, and almost

all of her aunts and uncles are Badgers!

Megan KuziaSenior Marketing Coordinator

School of Human Ecology alumna

Is the baby of her family – has two

brothers and one sister

Loves to cook!

Bucket List = Greece

Favorite Babcock ice cream flavor =

chocolate chip cookie dough

Lil’ Badger: Shay

Mommy: Megan

Chapter Team Lil’ Badgers!

FUN Fact!

Is afraid of heights, but has been

bungee jumping and has repelled

from waterfalls!

Anida HoSenior Marketing Manager

Grew up in Door County, Wisconsin

Majored in Journalism

Met her husband Ty at the UW

Leadership Program

Bucket List = China

Lil’ Badgers: Graham and Siena

Mommy: Anida

Chapter Team Lil’ Badgers!

What is the goal

of your marketing?

1: Know Your Audience

Who: All alumni and WAA members in your Chapter Region

• Updated nightly

• Thousands of updates

– Campus

– Data sources

– Chapters

2: Listen to Einstein, Mix it Up!

• Reach your audience in multiple ways and places.

• Mix of email, social, word of mouth and web

3: Plan Ahead

• Build a monthly, quarterly or annual content

calendar.

• Use a worksheet to plan and diversify your

message.

You’re Invited:

Heart of Illinois

Annual Cookout

You’re Invited:

Art in Chicago

In the Know:

Student and Alumni

Growth in Fox Valley

In the Know:

Bay Area’s

Best Founders’ Day Ever

4. Divvy it Up (Worksheet)

• Title

• Details (if event): date, time, location, price, RSVP

• Reason to Believe: shoot for one sentence

• Additional Info

• Call to Action or Key Takeaway: RSVP, Learn More, Feel Proud

• Subject Line: 25 characters

• Image(s)

5. Short and Sweet (Email)

• Goal: get more people to click so you can convert

them on your website

– 11 seconds, 50 words

Max 150 words

– Newsletter = Newsfeed

Save the Date, Reminders, Chapter News, Recaps

Email Logistics

• Drive them to your website

– Give them more info and control your message

– You can link to a FB event or other registration source here

• Email only 1-2x/month

• Submit Email 3-5 days in advance, Newsletter 5-7 days

– Different details for email vs. web

– Resize images (2MB, https://tinyjpg.com/ )

Subject Lines

• Red Run Turkey Trot

• Badger Bends and Brews

• Come see Badger Basketball…in the Twin Cities

• Silver Trident Winery Inv…ites You to an Exclusive Wine Tasting

• Join us at the Head of th…e Charles Regatta

Newsletters:

• Happenings in the Bay: October

• The Badger Beat - Heart o…f Illinois News - Issue #6

6. Not Just a Carbon Copy (Web)

• Provide additional info

• Use more images

6. Be Social

• Just start! 1-2x/week– Schedule posts: Breakfast, lunch, dinner

• Be interactive.

• Also not a carbon copy.*– More images

– Push events day after email and on off weeks

• Use more images, post recaps, etc.

*Event pages should mirror your web content.

Content CalendarContent Events

September Newsletter and Social:

Student Sent off Recap

Game Watch reminder

Game Watches begin

October Newsletter and Social:

Homecoming shout-out

Holiday event save the date

November Email: Holiday event invite

December Social: Holiday event reminder Early December event

January Newsletter and Social:

Founders’ Day save the date

Holiday event recap

February Email: Founders’ Day Invite (WAA)

March Newsletter and Social:

Founders’ Day reminder

Founders’ Day event

Questions?

Thank you!

Appendix

Marketing Questions

• Who am I trying to reach?

• What do I want to tell them and why do they want to

hear my message/what will they get from it?

• What action do I want them to take or what feeling do

I want them to have?

• Are they familiar with what I am communicating with

them or do they need background?