digital commerce in us & china · digital commerce is highly prevalent among us and chinese...
TRANSCRIPT
60%
63%
25%
50%
Purchased a product/service online after reading a positive review
Purchased a product/service online after seeing an image/post of it on social media
PurchaseONLINE
DIGITAL COMMERCE IN US & CHINADIGITAL COMMERCE LANDSCAPE
ROLE OF SOCIAL MEDIA EMERGING TECH BARRIERS
OMNICHANNEL BROWSING AND RESEARCHING
% WHO HAVE SHOWROOMED
*AMONG ONLINE
SHARE OF TOTAL MONTHLY PURCHASES
Hackers/ Identity theft
Personal information/ privacy
% LIKELY TO USE MULTIPLE DEVICES FROM RESEARCH TO PURCHASE
DIGITAL COMMERCE IS HIGHLY PREVALENT AMONG US AND CHINESE ONLINE ADULTS; CHINA IS MORE ROBUST ON MOBILE
ONLINE REVIEWS HAVE A GREAT IMPACT ON PURCHASE DECISIONS; SOCIAL POSTS MATTER MORE IN CHINA
EMERGING TECHNOLOGIES PRESENT A NEW OPPORTUNITY TO DIGITAL COMMERCE WITH PLENTY OF ROOM TO GROW
INFORMATION SAFETY CONCERNS LINGER AMONG ONLINE SHOPPERS
OMNICHANNEL OPPORTUNITIES ABOUND IN BOTH COUNTRIES
Ever
All the time/Most of the
time
93%71%
38%23%
23%
18%
31%
HAVE USED FOR ONLINE SHOPPING
INTEREST IN SEEING ON MORE SITES/APPS
24601
Browse first IN-STORE
Browse first ONLINE
84%
IN-STORE
ONLINE*
COMPUTER
MOBILE
COMPUTER
MOBILE
other
43%
67%
46%42%
30%
13%16%
29% ONLINE + OFFLINE
HYBRID
PurchaseIN-STORE
COMPUTER75
PLATFORMS FOR SHOPPING:
Purchased products/services in
the past 12 months
89%
75%
25%
52%
48%
6%
42%
53%
6%
59%
35%
13%
CNUS CNUS
AUGMENTED REALITY
39%
67%
VIRTUALREALITY
36%
68%
360 PRODUCTVIEW
22%
31%
24%
35%
59%
49%
58%
69%
US
Security of personal information
Product authenticity
Scams
CN
%
MOBILE34%
COMPUTER72%
MOBILE67%
PRIMARY SECURITY CONCERNS
24601