Sven Tomschin

@vor_sprung

svenmeetsworld.blogspot.com

 

 

E-Commerce in China

Development

Rise of e-commerce in China:420 million internet users in China97 million users in Social Networks

http://slidesha.re/9RuyCG

140 million Chinese netizens will shop online by the end of 2010

http://rww.to/diOGPv, http://bit.ly/dbE3zN

http://bit.ly/bpaods

Chinese internet users spend 2.7 hours a day online

46% of Chinese netizens access the internet by mobile phone35,5% access the web through internet cafes

http://bit.ly/dbE3zN

Web 2.0 Landscape

Three companies tower over others in China 2.0

http://bit.ly/cS0fKY

Western networks almost don‘t exist – but similar channels.

Quelle: http://bit.ly/bRQ53N

http://bit.ly/bpaods

China’s digital consumers favor instant messaging (and even online gaming) over E-Mail

Online commitment

http://bit.ly/bsMuSI

Chinese users are very engaged in their online lives.86% of Chinese youth live „some of their lives“ online

Chinese people more and more rate online sources as credible

http://slidesha.re/9RuyCG

Chinese are more willing to be critical and active in the internet.

Quelle: http://bit.ly/awiNPp

Target groups

http://bit.ly/bpaods

Most active: users comprise of the teenager to young-adult segment72,4% have a monthly household income of less than 290 USD

Mostly urban (71,1%) – BUT: 95mio rural netizens

http://bit.ly/bpaods

University Students and Young Professionals are the most active in both online research and e-commerce

http://slidesha.re/9RuyCG

Again, online shoppers are younger, better educated and more affluent

Consumers across age groups display similar usage patterns

http://slidesha.re/9RuyCG

Implications

• Try to find relevant (chinese) persons to represent your message.

• Convey a message that is easy to share.

• Be active in forums and blogs. Or what about creating mini games?

• Focus on urbans, but keep attention on growing numer of rural

netizens.

• Spread your message in chinese.

• Follow newest (technical) trends .

Quelle: http://bit.ly/cIje4B

Sven Tomschin

@vor_sprung

svenmeetsworld.blogspot.com

 

 

E-Commerce in China