e-commerce innovations in china
TRANSCRIPT
![Page 1: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/1.jpg)
E-COMMERCE INNOVATIONS IN CHINAHow China Approaches E-Commerce and How You Can Learn From It
![Page 2: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/2.jpg)
THE HUMAN EVOLUTION
2
![Page 3: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/3.jpg)
GOING “CYPER”
3
![Page 4: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/4.jpg)
PHOTO-STERIALIZATION
4
NO WIFI = BAD RESTAURANT
![Page 5: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/5.jpg)
5
The ubiquity of Internet fostered a new revolution…
![Page 6: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/6.jpg)
RISE OF THE OTAKU…OR NERDS
6
PROBABLY THE MOST FAMOUS NERD
![Page 7: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/7.jpg)
RISE OF THE OTAKU…OR NERDS
7
Living in the second dimension…
![Page 8: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/8.jpg)
HYPERCOMPETITION OF ONLINE SHIOPS
8
![Page 9: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/9.jpg)
THE WAR
9
!~ 7.46 b EUR
57 11.11 500
![Page 10: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/10.jpg)
HOW MUCH DOES IT COST TO SEND A PARCEL FROM MADRID TO HAMBURG AND GET IT DELIVERED THE NEXT DAY?
![Page 11: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/11.jpg)
11
The result?
![Page 12: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/12.jpg)
12
![Page 13: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/13.jpg)
![Page 14: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/14.jpg)
![Page 15: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/15.jpg)
![Page 16: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/16.jpg)
16
Design of platforms gravitate together
very quickly…
![Page 17: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/17.jpg)
![Page 18: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/18.jpg)
![Page 19: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/19.jpg)
19
How do disruptions happen?
![Page 20: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/20.jpg)
DISRUPTOR PATTERNS
20
▫︎ The Integrator
▫︎ The Localizer
▫︎ The Boundary Pusher
▫︎ The Empathizer
![Page 21: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/21.jpg)
21
The Integrator:
People do not use tool as an end, but a means to an end.
![Page 22: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/22.jpg)
WECHAT THE HOLY PORTAL
22
Money Transfer
Money Funds
Mobile Payment
Travel
![Page 23: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/23.jpg)
INTEGRATION REQUIRES A ECOSYSTEM
23
▫︎Government regulations
▫︎Banks
▫︎ Points of Sale
▫︎Universal Availability of Devices / Apps
▫︎Better Security
▫︎ Lower Concerns for Privacy
![Page 24: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/24.jpg)
24
The Localizer:
Stop neocolonialism and cultural invasion.
![Page 25: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/25.jpg)
THE SOMEWHAT NOTORIOUS XIAOMI
25
![Page 26: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/26.jpg)
THE “COPYCAT”
26
![Page 27: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/27.jpg)
THE “COPYCAT”
27
![Page 28: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/28.jpg)
THE “COPYCAT”
28
![Page 29: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/29.jpg)
THE “COPYCAT”
29
![Page 30: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/30.jpg)
THE “COPYCAT”
30
![Page 31: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/31.jpg)
THE “COPYCAT”
31
![Page 32: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/32.jpg)
BUT…THEY ARE VERY DIFFERENT
32
▫︎Caller location
▫︎ Integrated caller ID
▫︎Malicious caller / message detection
▫︎ Integrated Yellow Page
▫︎ Free WIFI hotspot connection
▫︎ Extremely quick iterations
▫︎…UNBELIEVABLY CHEAP
![Page 33: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/33.jpg)
NEW WAYS TO DO E-COMMERCE
33
▫︎ Sells almost exclusively online
▫︎ Flash buy
▫︎Group buy (like group on)
▫︎ “Instant Kill”
![Page 34: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/34.jpg)
34
The Boundary Pusher:
Keep running until stopped.
![Page 35: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/35.jpg)
THE CASE OF ALIPAY QR CODE PAYMENT
35
Show QR Code DONE!
![Page 36: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/36.jpg)
THE CASE OF ALIPAY QR CODE PAYMENT
36
▫︎ E-cash not allowed by government
▫︎New pilot cases in some areas with selected retailers
![Page 37: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/37.jpg)
THE CASE OF DIDI
37
▫︎ Premium Taxi: bypassing government regulations
▫︎Adding tips: location-based
![Page 38: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/38.jpg)
MORE PLACES TO EXPLORE AND EXPERIMENT!
![Page 39: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/39.jpg)
39
The Empathizer:
Touch points made consistent,
and happy.
![Page 40: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/40.jpg)
E-COMMERCE = MANY, MANY TOUCH POINTS
40
Website Payment Delivery Support
![Page 41: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/41.jpg)
EFFICIENCY + HUMAN FACTOR
41
![Page 42: E-commerce innovations in China](https://reader033.vdocuments.mx/reader033/viewer/2022052307/559b36531a28ab44638b484d/html5/thumbnails/42.jpg)
SOME KEY TAKE AWAYS
42
▫︎Don’t try too hard to innovate, try to follow and tweak
▫︎ Start small, begin with local people
▫︎ Experiment with pilot programs
▫︎When everything’s equal, be more human