e-commerce innovations in china
TRANSCRIPT
E-COMMERCE INNOVATIONS IN CHINAHow China Approaches E-Commerce and How You Can Learn From It
THE HUMAN EVOLUTION
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GOING “CYPER”
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PHOTO-STERIALIZATION
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NO WIFI = BAD RESTAURANT
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The ubiquity of Internet fostered a new revolution…
RISE OF THE OTAKU…OR NERDS
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PROBABLY THE MOST FAMOUS NERD
RISE OF THE OTAKU…OR NERDS
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Living in the second dimension…
HYPERCOMPETITION OF ONLINE SHIOPS
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THE WAR
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!~ 7.46 b EUR
57 11.11 500
HOW MUCH DOES IT COST TO SEND A PARCEL FROM MADRID TO HAMBURG AND GET IT DELIVERED THE NEXT DAY?
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The result?
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Design of platforms gravitate together
very quickly…
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How do disruptions happen?
DISRUPTOR PATTERNS
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▫︎ The Integrator
▫︎ The Localizer
▫︎ The Boundary Pusher
▫︎ The Empathizer
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The Integrator:
People do not use tool as an end, but a means to an end.
WECHAT THE HOLY PORTAL
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Money Transfer
Money Funds
Mobile Payment
Travel
INTEGRATION REQUIRES A ECOSYSTEM
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▫︎Government regulations
▫︎Banks
▫︎ Points of Sale
▫︎Universal Availability of Devices / Apps
▫︎Better Security
▫︎ Lower Concerns for Privacy
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The Localizer:
Stop neocolonialism and cultural invasion.
THE SOMEWHAT NOTORIOUS XIAOMI
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THE “COPYCAT”
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THE “COPYCAT”
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THE “COPYCAT”
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THE “COPYCAT”
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THE “COPYCAT”
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THE “COPYCAT”
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BUT…THEY ARE VERY DIFFERENT
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▫︎Caller location
▫︎ Integrated caller ID
▫︎Malicious caller / message detection
▫︎ Integrated Yellow Page
▫︎ Free WIFI hotspot connection
▫︎ Extremely quick iterations
▫︎…UNBELIEVABLY CHEAP
NEW WAYS TO DO E-COMMERCE
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▫︎ Sells almost exclusively online
▫︎ Flash buy
▫︎Group buy (like group on)
▫︎ “Instant Kill”
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The Boundary Pusher:
Keep running until stopped.
THE CASE OF ALIPAY QR CODE PAYMENT
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Show QR Code DONE!
THE CASE OF ALIPAY QR CODE PAYMENT
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▫︎ E-cash not allowed by government
▫︎New pilot cases in some areas with selected retailers
THE CASE OF DIDI
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▫︎ Premium Taxi: bypassing government regulations
▫︎Adding tips: location-based
MORE PLACES TO EXPLORE AND EXPERIMENT!
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The Empathizer:
Touch points made consistent,
and happy.
E-COMMERCE = MANY, MANY TOUCH POINTS
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Website Payment Delivery Support
EFFICIENCY + HUMAN FACTOR
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SOME KEY TAKE AWAYS
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▫︎Don’t try too hard to innovate, try to follow and tweak
▫︎ Start small, begin with local people
▫︎ Experiment with pilot programs
▫︎When everything’s equal, be more human
