digital brisbane linkedin presentation 16th may 2017

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Page 1: Digital Brisbane LinkedIn Presentation 16th May 2017
Page 2: Digital Brisbane LinkedIn Presentation 16th May 2017

WELCOME!

Cat Matson

Chief Digital Officer - City of Brisbane

@CatMatson

@DigitalBNE

Julie Mason

LinkedIn Sales Strategist | LinkedIn Expert | LinkedIn Speaker | Mentor |

Author

www.thesocialmediaprincess.com.au

@GuruJules

Page 3: Digital Brisbane LinkedIn Presentation 16th May 2017
Page 4: Digital Brisbane LinkedIn Presentation 16th May 2017

Premier Business Network

Page 5: Digital Brisbane LinkedIn Presentation 16th May 2017

Over 60% …

Page 6: Digital Brisbane LinkedIn Presentation 16th May 2017

When people look to do

business with you they

will often Google your

name or your business

name first.

Often your LinkedIn

profile will outrank your

website!

Google Love LinkedIn

Page 7: Digital Brisbane LinkedIn Presentation 16th May 2017

Your LinkedIn Company

page can rank highly too

Google Love LinkedIn

Page 8: Digital Brisbane LinkedIn Presentation 16th May 2017

Started cold-calling when I was 5

Over 25 years traditional sales experience

15 years of door-to-door cold calling across various industries

10 years online marketing

Unique Perspective

Page 9: Digital Brisbane LinkedIn Presentation 16th May 2017

Built a Web-design & SEO business

Created 3 x successful online membership programs

Author

Cover of Social Media Success Magazine

Sought-after LinkedIn Sales Strategist

Experience

Page 10: Digital Brisbane LinkedIn Presentation 16th May 2017

$50,000 contract

Results

$66,000 of orders

$40,000 contract$24,000 client

$10,000 client $500,000 + of sales

Plus many more happy client results

Page 11: Digital Brisbane LinkedIn Presentation 16th May 2017

How Can LinkedIn Help?

Page 12: Digital Brisbane LinkedIn Presentation 16th May 2017

What’s Your…

Page 13: Digital Brisbane LinkedIn Presentation 16th May 2017

Have You Got A…

Page 14: Digital Brisbane LinkedIn Presentation 16th May 2017

Now You Need…

Page 15: Digital Brisbane LinkedIn Presentation 16th May 2017

LinkedIn Success Tip

WHO + HOW = BIG BUSINESS

Page 16: Digital Brisbane LinkedIn Presentation 16th May 2017

Everyone…is not your customer

Page 17: Digital Brisbane LinkedIn Presentation 16th May 2017

Develop A Prospect Profile

Page 18: Digital Brisbane LinkedIn Presentation 16th May 2017

Know What Motivates Them

What do women love to buy?

Page 19: Digital Brisbane LinkedIn Presentation 16th May 2017
Page 20: Digital Brisbane LinkedIn Presentation 16th May 2017

Your Silent Salesperson

Page 21: Digital Brisbane LinkedIn Presentation 16th May 2017

Abandoned House…

Page 22: Digital Brisbane LinkedIn Presentation 16th May 2017

Welcoming Mansion

Page 23: Digital Brisbane LinkedIn Presentation 16th May 2017

Is Your Pic Up To Par?

Page 24: Digital Brisbane LinkedIn Presentation 16th May 2017

Why Your Headline Is CRITICAL

It has a prominent position on your profile!

Page 25: Digital Brisbane LinkedIn Presentation 16th May 2017

Why Your Headline Is CRITICAL

PLUS it follows you EVERYWHERE on LinkedIn!

Page 26: Digital Brisbane LinkedIn Presentation 16th May 2017

Why Your Headline Is CRITICAL

And lastly, your LinkedIn headline shows up in

Google search results just below your name!

Page 27: Digital Brisbane LinkedIn Presentation 16th May 2017

Case Study

Page 28: Digital Brisbane LinkedIn Presentation 16th May 2017

Tip #3 – Contact Details

Page 29: Digital Brisbane LinkedIn Presentation 16th May 2017

Case Study

Page 30: Digital Brisbane LinkedIn Presentation 16th May 2017

Tip #4 - Summary

Page 31: Digital Brisbane LinkedIn Presentation 16th May 2017

Tip #5 - Experience

Page 32: Digital Brisbane LinkedIn Presentation 16th May 2017

It takes 20 years to build a

reputation and five minutes

to ruin it.

If you think about that,

you’d do things differently.

Warren Buffett

Reputation Matters!

Page 33: Digital Brisbane LinkedIn Presentation 16th May 2017

Connections - Relationships

Page 34: Digital Brisbane LinkedIn Presentation 16th May 2017

Existing & Past Clients

Strategic Alliances

Prospects

Quality________________

Quantity

Who Do You Connect To?

Page 35: Digital Brisbane LinkedIn Presentation 16th May 2017

The richest people in the

world look for and build

networks...

everyone else looks for

work.

Robert Kiyosaki

Your Network = Your Net Worth

Page 36: Digital Brisbane LinkedIn Presentation 16th May 2017

Why Are Randoms Asking Me To Connect?

Biggest Questions About LinkedIn

Page 37: Digital Brisbane LinkedIn Presentation 16th May 2017

Why not

ASK them?

Here’s A Thought…

Page 38: Digital Brisbane LinkedIn Presentation 16th May 2017

Hey (Name)

Thanks for reaching out and connecting, I look forward to knowing you further through LinkedIn.

Out of curiosity, what inspired you to connect and how can I help you?

Cheers

Julie

Proven LEAD Generating Reply

Page 39: Digital Brisbane LinkedIn Presentation 16th May 2017

Build Relationships

Page 40: Digital Brisbane LinkedIn Presentation 16th May 2017

Build Relationships

Page 41: Digital Brisbane LinkedIn Presentation 16th May 2017

Become A Person Of Influence…

Page 42: Digital Brisbane LinkedIn Presentation 16th May 2017

Published Posts

Page 43: Digital Brisbane LinkedIn Presentation 16th May 2017

Published Posts

Page 44: Digital Brisbane LinkedIn Presentation 16th May 2017

Case Study

Page 45: Digital Brisbane LinkedIn Presentation 16th May 2017

The Stalker Strategy

LINKEDIN

Page 46: Digital Brisbane LinkedIn Presentation 16th May 2017

Case Study

Page 47: Digital Brisbane LinkedIn Presentation 16th May 2017

The Influencer Strategy

Page 48: Digital Brisbane LinkedIn Presentation 16th May 2017

The Group Strategy

Page 49: Digital Brisbane LinkedIn Presentation 16th May 2017

Case Study

Page 50: Digital Brisbane LinkedIn Presentation 16th May 2017

The Events Strategy

Page 51: Digital Brisbane LinkedIn Presentation 16th May 2017

Helps You…

Brand Awareness

Fill Your Event

In PersonOr

Virtual

Know Who Is In The Room Post-

EventFollow

Up

Page 52: Digital Brisbane LinkedIn Presentation 16th May 2017

Linked Sales Formula

The Most

COMPREHENSIVE & SUPPORTIVE

LinkedIn Training Program Available Today!

Page 53: Digital Brisbane LinkedIn Presentation 16th May 2017

FIVE COMPREHENSIVE STEP-BY-STEP MODULES

1. Navigating LinkedIn

2. Powerful Profile

3. Strong Network

4. Compelling Content

5. Company Pages

Linked Sales Formula

Page 54: Digital Brisbane LinkedIn Presentation 16th May 2017

FOUR PROVEN PROFIT-GENERATING STRATEGIES

1. The STALKER Strategy

2. The INFLUENCER Strategy

3. The GROUP Strategy

4. The EVENTS Strategy

Linked Sales Formula

Page 55: Digital Brisbane LinkedIn Presentation 16th May 2017
Page 56: Digital Brisbane LinkedIn Presentation 16th May 2017
Page 57: Digital Brisbane LinkedIn Presentation 16th May 2017

Results

Page 58: Digital Brisbane LinkedIn Presentation 16th May 2017

Results

Page 59: Digital Brisbane LinkedIn Presentation 16th May 2017

Three easy options to become a member today!

Linked Sales Formula

3 Month

Payment Plan

3 x $350

Monthly Payments

Total cost $1050

12 Month

Payment Plan

12 x $97

Monthly Payments

Total cost $1164

Pay In Full

$997

Page 60: Digital Brisbane LinkedIn Presentation 16th May 2017

Your Chance To WinJoin Today

& Go In The

Draw To Win

2 Hour

One-On-One

Fast Track

LinkedIn Strategy

With Julie

(normally $2,200)

Page 61: Digital Brisbane LinkedIn Presentation 16th May 2017
Page 62: Digital Brisbane LinkedIn Presentation 16th May 2017

Next power up

Digital Marketing Tools To Improve Your Business

Adwords

Pay Per Click

Search Advertising With Impact

With Amy Scott from Reload Media

Date: 13 June

Time: 5:45pm for a 6pm start

Venue: Carina Leagues Club