digital brisbane linkedin presentation 16th may 2017
TRANSCRIPT
WELCOME!
Cat Matson
Chief Digital Officer - City of Brisbane
@CatMatson
@DigitalBNE
Julie Mason
LinkedIn Sales Strategist | LinkedIn Expert | LinkedIn Speaker | Mentor |
Author
www.thesocialmediaprincess.com.au
@GuruJules
Premier Business Network
Over 60% …
When people look to do
business with you they
will often Google your
name or your business
name first.
Often your LinkedIn
profile will outrank your
website!
Google Love LinkedIn
Your LinkedIn Company
page can rank highly too
Google Love LinkedIn
Started cold-calling when I was 5
Over 25 years traditional sales experience
15 years of door-to-door cold calling across various industries
10 years online marketing
Unique Perspective
Built a Web-design & SEO business
Created 3 x successful online membership programs
Author
Cover of Social Media Success Magazine
Sought-after LinkedIn Sales Strategist
Experience
$50,000 contract
Results
$66,000 of orders
$40,000 contract$24,000 client
$10,000 client $500,000 + of sales
Plus many more happy client results
How Can LinkedIn Help?
What’s Your…
Have You Got A…
Now You Need…
LinkedIn Success Tip
WHO + HOW = BIG BUSINESS
Everyone…is not your customer
Develop A Prospect Profile
Know What Motivates Them
What do women love to buy?
Your Silent Salesperson
Abandoned House…
Welcoming Mansion
Is Your Pic Up To Par?
Why Your Headline Is CRITICAL
It has a prominent position on your profile!
Why Your Headline Is CRITICAL
PLUS it follows you EVERYWHERE on LinkedIn!
Why Your Headline Is CRITICAL
And lastly, your LinkedIn headline shows up in
Google search results just below your name!
Case Study
Tip #3 – Contact Details
Case Study
Tip #4 - Summary
Tip #5 - Experience
It takes 20 years to build a
reputation and five minutes
to ruin it.
If you think about that,
you’d do things differently.
Warren Buffett
Reputation Matters!
Connections - Relationships
Existing & Past Clients
Strategic Alliances
Prospects
Quality________________
Quantity
Who Do You Connect To?
The richest people in the
world look for and build
networks...
everyone else looks for
work.
Robert Kiyosaki
Your Network = Your Net Worth
Why Are Randoms Asking Me To Connect?
Biggest Questions About LinkedIn
Why not
ASK them?
Here’s A Thought…
Hey (Name)
Thanks for reaching out and connecting, I look forward to knowing you further through LinkedIn.
Out of curiosity, what inspired you to connect and how can I help you?
Cheers
Julie
Proven LEAD Generating Reply
Build Relationships
Build Relationships
Become A Person Of Influence…
Published Posts
Published Posts
Case Study
The Stalker Strategy
Case Study
The Influencer Strategy
The Group Strategy
Case Study
The Events Strategy
Helps You…
Brand Awareness
Fill Your Event
In PersonOr
Virtual
Know Who Is In The Room Post-
EventFollow
Up
Linked Sales Formula
The Most
COMPREHENSIVE & SUPPORTIVE
LinkedIn Training Program Available Today!
FIVE COMPREHENSIVE STEP-BY-STEP MODULES
1. Navigating LinkedIn
2. Powerful Profile
3. Strong Network
4. Compelling Content
5. Company Pages
Linked Sales Formula
FOUR PROVEN PROFIT-GENERATING STRATEGIES
1. The STALKER Strategy
2. The INFLUENCER Strategy
3. The GROUP Strategy
4. The EVENTS Strategy
Linked Sales Formula
Results
Results
Three easy options to become a member today!
Linked Sales Formula
3 Month
Payment Plan
3 x $350
Monthly Payments
Total cost $1050
12 Month
Payment Plan
12 x $97
Monthly Payments
Total cost $1164
Pay In Full
$997
Your Chance To WinJoin Today
& Go In The
Draw To Win
2 Hour
One-On-One
Fast Track
LinkedIn Strategy
With Julie
(normally $2,200)
Next power up
Digital Marketing Tools To Improve Your Business
Adwords
Pay Per Click
Search Advertising With Impact
With Amy Scott from Reload Media
Date: 13 June
Time: 5:45pm for a 6pm start
Venue: Carina Leagues Club