Advert and Digipak plan 3

By Philip Hargrave

Image to the left is something I’m planning on doing for the digipak as the character is closer to the camera to focus upon him. Whereas I would be doing a wider shot for the advert like the Imagine Dragons one form my advert analysis but in a forest to fit the design. The figure on the digipak will never show his face and have his back to the camera or will be obscured so you wont see his face; this is due to me wanting to show the emotions of the character through the actions that the character is doing. For example, you can tell that in the picture the character is in pain.

This idea is based around the look of the music video and will show a design similar to that of the video. In the video I have the character sit down in similar fashion to the ones in the pictures when he thinks about his pain. I would want to show this on both the digipak and the advert as it is an important part of the narrative and this would further highlight this.

Sticking to the design I’m aiming for with this idea, I was debating about editing the idea around lighting. I could do it at sun set or even do it at dusk to resemble a dampened mood to the shots. However, keeping the lighting the same would link the video to the digipak and the advert.

The advert and digipak shots would be the same as the previous slide. However, I would want to create the light glow using final cut’s colour modifier to try and create this look of the shots. The style of the this glow would either be the moonlight but brightened or would try to receive the look of a fog as this would bring an uneasy mood to the shots.

In my opinion I think that if I did the first option in this idea it would work well and could possibly create some brand identity with having all the images of a crouched figure.