digipak/advert drafts
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Digipak drafts 1-3
Metric Collect Call
FEAT:
Adventure ClubOfficial Music
Video Remix!
Draft 1 quick analysis
• In draft one I wanted to use something as from the video as the background.
• The picture I used as a background was picked because of how the actor is looking at the reader of the album.
• I used similar texts from the artists previous releases.• An effect I added was transparency, I added this effect
so that the background image doesn't’t draw away from the text.
• I like the image and how it directly involves the audience.
Collect Call
Adventure Club Remix
Draft 2 quick analysis
• I used a dark black background this time.• The pictures I used all had a black background so I
didn't’t have to Photoshop/crop them too much.• All the images used have something to do with the
video, either the artists involved or the actual content.
• The bullet is edited so that it looks like it is coming from metrics logo.
• This draft I found to be too ‘messy’ or random.• Looks too unprofessional.
MetricCollect Call
Adventure
Club
Draft 3 quick analysis
• This was a simpler approach, where I used a background of an adventure club logo and edited on some text and information about the song/video.
• I like the simplicity and the how the colors reference the band, however I prefer draft 1 because of the image link to the video.
Magazine advert drafts 1-3
11/06/13
NME- definite buy of 2013!
Sun – Amazing!
www.facebook.com/AdventureClubDub
Scan for special rewards!
Magazine advert draft 1 quick analysis
• Used album draft 3 for this design. Was able to work in some of the themes of the design such as the color coding in the star ratings.
• Put the release date inside the helmet. Used a different theme to make the text stand out.
Official release: 13/06/13
Metric – Collect Call Remix by Adventure Club
Magazine Advert draft 2 quick analysis
• Didn't’t like how this one turned out, text was too cheesy, picture didn't’t really advertise very well.
• No social media links, or reviews.
Release : 13/06/13
5 Star ratings from – the sun, NME, Mau5trap Scan for
hyperlink to trailer
Magazine advert draft 3 analysis
• I felt this has been the best draft for magazine adverts produced by me so far.
• The character from the video is shown pointing at the audience with a gun, as if to say ‘buy the album’ pressures the audience with direct attention.
• Shows one of the possible album artworks.• Link to trailer by scan of code.• Release date is in the middle with large text.
Bibiliography for Album/magazine drafts
• http://www.google.co.uk/imgres?q=black+background+bullet&um=1&hl=en&safe=off&tbo=d&biw=1280&bih=738&tbm=isch&tbnid=0YbIuiHxADI5_M:&imgrefurl=http://onlyhdwallpapers.com/high-definition-wallpaper/minimalistic-ammunition-bullets-black-background-the-bullet-desktop-hd-wallpaper-671086/&docid=OBXGZdS6TcdmDM&imgurl=http://onlyhdwallpapers.com/wallpaper/minimalistic_ammunition_bullets_black_background_the_bullet_desktop_1680x1050_hd-wallpaper-671086.jpg&w=1680&h=1050&ei=fli7UOaWNYe60QWknICoCA&zoom=1&iact=hc&vpx=744&vpy=128&dur=539&hovh=177&hovw=284&tx=72&ty=99&sig=111484432572259555329&page=1&tbnh=125&tbnw=191&start=0&ndsp=32&ved=1t:429,r:5,s:0,i:96
• http://www.tumblr.com/tagged/metric-collect-call• http://www.indabamusic.com/studio_access/metric• http://www.google.co.uk/imgres?
q=adventure+club&um=1&hl=en&safe=off&sa=N&tbo=d&biw=1280&bih=738&tbm=isch&tbnid=b44sJUzLDFkCOM:&imgrefurl=http://thepiratebay.se/torrent/7630529/Adventure_Club_-_Adventure_Club_Music_Pack_2&docid=xd5WJaYnXbNpbM&imgurl=http://image.bayimg.com/caclhaaec.jpg&w=300&h=300&ei=NFe7UJeEFOHC0QW9woHIBQ&zoom=1&iact=hc&vpx=968&vpy=46&dur=3175&hovh=225&hovw=225&tx=109&ty=109&sig=111484432572259555329&page=2&tbnh=136&tbnw=149&start=27&ndsp=33&ved=1t:429,r:31,s:0,i:181
• http://ibrostep.com/2012/01/19/adventure-club-color/