DESIGNfor Non-Designers

http://2013.birmingham.wordcamp.org#WPYall @scottfisk

DESIGNfor Non-Designers

http://2013.birmingham.wordcamp.org#WPYall @scottfisk

Scott FiskProfessor of Graphic DesignSamford University

AIGA BirminghamBirmingham.aiga.org

DESIGNfor Non-Designers

http://2013.birmingham.wordcamp.org#WPYall @scottfisk

Topics:1. What is design? 2. Why good design matters. 3. What is good design?4. Human centered design.5. Design Basics.6. Get inspired!

DESIGNfor Non-Designers

http://2013.birmingham.wordcamp.org#WPYall @scottfisk

What is design?

DESIGNfor Non-Designers

http://2013.birmingham.wordcamp.org#WPYall @scottfisk

What is design?creative problem solving

WHYdesign matters

WHYdesign matters

1st Impression Counts

Brand Manifestation

Credibility

User trust

Sticky factor

Return rate

More Sales

and more importantly….

GOOD DESIGN IS

MEMORABLE

POPULAR BRANDS

Copyright © 2013 Interbrand. All Rights Reserved.

POPULAR BRANDS

Copyright © 2013 Interbrand. All Rights Reserved.

EMOTIONAL

RESPONSE

IMPRINTED INTO OUR MEMORY

GOOD DESIGN

USABLEACCESSIBLE

SIMPLEINNOVATIVEENGAGINGBRANDED

FUNCTIONALUSEFUL

AESTHETICHONEST

LONG LASTING

GOOD DESIGN

WHATis good design really?

HUMANcentered

HUMANcentered

In broad terms, user-centered design (UCD) is a type of user interface design and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.

Source: Wikipedia http://en.wikipedia.org/wiki/User-centered_design

Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/

Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/

WHATdoes good design really do?

SOLVESproblems

DESIGNbasics

GRIDS

GRIDS

NEGATIVE SPACE

GOLDEN RATIO

GOLDEN RATIO

960px

593px 367px

RULE OF THIRDS

RULE OF THIRDS

BRAINSTORMING

Define problem

No wrong answers

Dedicate ample time to the process

Get input from stakeholders

Share ideas with others

Do not be in a hurry

Be inspired

INSPIRATION

calm

calmDO THINGSFOR YOURSELFTHAT MAKE YOUHAPPY

calmSKETCH/JOURNAL IDEAS

TYPOGRAPHYHow to choose an font?

SERIFVERSUS

San-Serif

Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).

Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).

LINE HEIGHT

COLORHow to choose?

http://2013.birmingham.wordcamp.org#WPYall @scottfisk

Thank you!Presentation at:

http://www.slideshare.net/graphicsmaker/

scott@scottfisk.com