COMPANY NAMEMARTIN HYDE LTDCOMPANY NUMBER06172481VAT NUMBER991 3083 08

ADDRESSWEYLAND HOUSE58 SMALLEY DRIVEOAKWOODDERBYDE21 2SQ

TELEPHONE01332 890333EMAILENQUIRE@DESIGNANDI.CO.UKWEB WWW.DESIGNANDI.CO.UK

WHAT MAKES US DIffERENT?

Well, we are highly qualified in our subject area (Martin has got a Masters Degree in Multimedia Design with Distinction). He trains other designers in both web site design and illustration. He also consults for leading businesses in the area. He is also a well known local artist.

Our designs get results and have a commercial edge, just take a look at the many testimonials in this brochure.

WHAT DOES THIS MEAN TO YOU?

Well, it hopefully reassures you that we can deliver the goods, and that our branding and design will always be to the highest standard.

We are a friendly bunch at Design and i, and are passionate about design and branding.

Clients stay with us for years, and we hope you will too. Give us a call at our Derby studio on 01332 890333.

WHAT IS DESIGN AND I?

Design and i is a Derby based design studio, headed up by graphic designer and illustrator Martin Hyde. Design and i offer unique, creative graphic design and illustration for web and print, produced using the latest techniques. Our style of design will provide you with unique communications, which will help you stand apart from your competitors.

Design and i have clients throughout the UK and Europe, and have worked with them on a diverse range of web and print projects. Our ability to work across both web and print will provide you with a consistent identity across all mediums.

WHAT CAN YOU EXPECT fROM US?

We always deliver on time to the highest quality. We will never put out design work which isn’t up to the highest standards. We don’t use jargon and will always explain the process to you.

TESTIMONIAL

“As a Europrix Multimedia Awards Nominee Martin has brilliantly designed and maintained the project web site for 2 years. He’s flexible, highly creative and most fun to work with!”

Rainer Steindler - Project LeaderICNM

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A TYPICAL DESIGN AND i BRAND IDENTITY STAGE 1: LOGO DESIGN PROCESS

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“The logo or ident is the most important part of any brand identity and should always be designed first. The reason for this is the rest of the brand identity will hang off its visual blueprint, including web sites, printed items etc.”

Martin Hyde - Director

CONCEPT 1 CONCEPT 2 CONCEPT 3 LOGO EVOLVED &COLOUR ADDED

DESIGN AND I At the start of the logo design process, we first research the client and its competitors. We then create various individual concepts and variations, usually in black and white. These are then shown to the clients and the design is evolved and colour variations are added. Once the logo is complete it is provided in all its variations and in formats for print and web. The finished files are also available to our clients through the Design and i client area which they can access at any time.

A TYPICAL DESIGN AND I BRAND IDENTITY STAGE 2: PRINT DESIGN

“It is preferable to design the print elements before the web site as it gives greater creative freedom in developing the brand identity.”

Martin Hyde - DirectorDESIGN AND I

TESTIMONIAL

“Martin has provided some excellent support for the East Midlands HIEC and his expertise has added considerably to establishing our web presence and brand identity. His levels of creativity and design have created for us a modern contemporary web site that has been well received by our project teams. I am really pleased to be given this opportunity to endorse and promote Design and i and I would recommend Martin to all potential clients.”

Geoff Glover - Project LeadEAST MIDLANDS HIEC

A TYPICAL DESIGN AND I BRAND IDENTITY STAGE 3: CONSISTENCY ACROSS PRINT & WEB

After the initial logo and printed items are designed, we then move on to the web site design and other business communications such as this poster above. Whether it is a large scale poster or the cutting edge web sites we build, the brand identity always remains consistent, and above all remains memorable.

Once a neglected inner-city pub, now one of Derby’s most popular and unique destinations. The Greyhound in Derby is a great example of a design and branding project which helps a public-facing business differentiate itself from their competition through the use of high quality graphic design and illustration. The type of design and illustration products created

for this project could also be of great benefit to a wide range of businesses such as public house’s, restaurant’s, farm shop’s, coffee house’s, deli’s, and retail outlet’s who want to create a strong, consistent and memorable experience. This in turn will bring loyalty from their customers and make them stand out from their competition.

We are happy to work on a project from start to finish or work on a single design piece for those who already have design and branding in place.

DESIGNED BY DESIGN AND I

Brand identityIllustrations & art workSignage design throughoutUniform designLeafletsInvitesBrochureMenu designBranded stationeryLoyalty cardsPress adverts

TESTIMONIAL

“Design and i created a unique and memorable identity for The Greyhound Public House in Derby, through their imaginative branding, design and illustration. The designs complimented the style of venue we were creating perfectly. We all enjoyed working together with Design and i on this exciting project and would thoroughly recommend them to any business for their branding, design and illustration needs”

Paul Harris - DirectorDERBY BREWING COMPANY

CASE STUDY: DERBY BREWING COMPANY - THE GREYHOUND

AOI 2011AWARD

WINNINGDESIGN

TESTIMONIAL

“Martin is a very talented designer. He has produced branding work for myself and a number of my clients - all to raving reviews and producing excellent results. Martin has a unique ability to understand and interpret a design brief into something that stands out creatively but at the same time is very commercial. Additional for what he produces, Martin is incredible value for money.”

Stuart Ross - DiretorHIGH GROWTH

CASE STUDY: HIGH GROWTH

Design and i created the complete brand identity for High Growth. Innovative illustrations as above which transform standard powerpoint style business diagrams into something far more interesting and memorable.

HIGH GROWTH MODEL

Cedar and Co wanted a web site that would really differentiate them from other accountants, and that they could update themselves. They already had a logo design, so we worked with them to develop their web site and build upon their branding.

Cedar and Co were happy with their existing branding, but did not have their logo in a suitable format. So we recreated it and built upon it, adding additional colours and elements.

You can check out their site at

DESIGNED BY DESIGN AND I

Character IllustrationsBrand DevelopmentSite designSite buildSite maintenanceAdvertsBanners

TESTIMONIAL

“We have had nothing but positive comments about our website... no other accountants site comes anywhere close in being original. Our site is fantastic as it is nearly always a talking point when we meet prospects. Your professionalism, creativity and knowledge are extremely impressive and I have no hesitation in recommending your services”

Neil King - DirectorCEDAR AND CO

CASE STUDY: CEDAR AND CO - NOT YOUR USUAL BEAN COUNTERS

AOI 2011AWARD

WINNINGDESIGN

To enable them to update the site themselves we created a content managed site on the Wordpress platform. This means that Cedar and Co can log in and add new content such as testimonials, quotes & blog posts whenever they want to.

To create a wow factor for Cedar and Co we designed a flash animation of the “bean counter” on front page using character illustrations that are used throughout the site.

TESTIMONIAL

“Martin has done work for my company both for print and web. He is very creative and sees opportunities that you may miss.

I would recommend you give him a call and just ask him to take a look at the way your presenting your business, I’m sure he’ll give you some advice that will enhance your presentation and bottom line.”

Mark Campbell - DirectorMARK CAMPBELL MOTORS

CASE STUDY: MARK CAMPBELL MOTORS

This project was the design and build of a content rich, content managed web site for Mark Campbell Motors. We also developed their existing branding. We integrated the web site into the used car sales network, and provided full social networking integration throughout the site.

DESIGNED BY DESIGN AND I

Brand Identity DevelopmentWeb site design and buildLeafletsAdverts

TESTIMONIAL

“We have liked Martin’s work for some time, so it seemed natural to ask him to design our new logo. It was obvious from the first stages to the end result that Martin is extremely knowledgeable and is dedicated to achieving the right results for his clients. We are particularly pleased with end result logo and from there have gone on to use Martin to design our business cards as well.”

Steve Balaam - DirectorBIG ANT VIDEO

Lynsey Clarke - DirectorSOBOHO

BRAND IDENTITY: fURTHER BRAND IDENTITIES BY DESIGN AND I

TESTIMONIAL

“Martin has created a beautiful brand identity for Soboho. The creativity and originality which can be seen throughout our web site and printed materials is outstanding. Our clients always comment about how great our branding is. I am really pleased with all the help and support Martin has provided and would recommend ‘Design and i’ to any business owner. ”

GET IN CONTACT: 01332 294437 / 07775 758131 / ENQUIRE@DESIGNANDI.CO.UK