describing factorial effects

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Describing Factorial Effects • Kinds of means & kinds of effects • Inspecting tables to describe factorial data patterns • Inspecting line graphs to describe factorial data patterns • Inspecting bar graphs to describe factorial data patterns • Choosing among tables & graphs • Other descriptions of factorial data patterns & interactions

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Describing Factorial Effects. Kinds of means & kinds of effects Inspecting tables to describe factorial data patterns Inspecting line graphs to describe factorial data patterns Inspecting bar graphs to describe factorial data patterns Choosing among tables & graphs - PowerPoint PPT Presentation

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Page 1: Describing Factorial Effects

Describing Factorial Effects

• Kinds of means & kinds of effects

• Inspecting tables to describe factorial data patterns

• Inspecting line graphs to describe factorial data patterns

• Inspecting bar graphs to describe factorial data patterns

• Choosing among tables & graphs

• Other descriptions of factorial data patterns & interactions

Page 2: Describing Factorial Effects

Interpreting Factorial Results based on “Inspection”

Now that we have the basic language we will practice examining and describing main effects and interactions based on tables, line graphs and bar graphs portraying factorial results.

Once you know how to describe the results based on “inspection” it will be a very simple task to learn how to apply NHST to the process.

As in other designs we have looked at “an effect” as a numerical difference between two “things”, in factorial analyses…

Main effects involve differences between marginal means.

Simple effects involve differences between cell means.

Interactions involve the differences between simple effects.

Page 3: Describing Factorial Effects

Inspecting a Table to determine simple effects & interaction…

Task Presentation Paper Computer

Task Difficulty

Easy 90 90

Hard 50 70

We’ll look at describing the interaction using each set of simple effects in turn. Then we’ll look at describing each main effect (and checking if each is descriptive or misleading)

Page 4: Describing Factorial Effects

Inspecting a Table to determine simple effects & interaction…

Simple Effects of Task Presentation

Task PresentationTask Paper ComputerDifficulty

Easy 90 90

Hard 50 70

SE of Task Pres for EasyTasks

90 vs. 90 SE = 0

SE of Task Pres for HardTasks

50 vs. 70 SE = 20

There is an interaction of Task Difficulty and Task Presentation as they relate to performance. There is no effect of presentation for easy tasks, however for hard tasks computer presentations led to higher scores than did paper presentations.

Page 5: Describing Factorial Effects

Inspecting a Table to determine simple effects & interaction…

Simple Effects of Task Difficulty

Task Presentation Task Paper ComputerDifficulty

Easy 90 90

Hard 50 70

SE of Task Diff for Paper Pres.

90 vs. 50 SE = 40

SE of Task Diff for Computer Pres.

90 vs. 70 SE = 20

There is an interaction of Task Difficulty and Task Presentation as they relate to performance. Easy tasks are consistently performed better than hard tasks, however this effect is larger for paper presentations than for computer presentations.

Page 6: Describing Factorial Effects

Inspecting a Table to determine main effects …

marginal means for Task Difficulty Task Presentation 90 vs. 60 Easy > HardTask Paper ComputerDifficulty

Easy 90 90 90

Hard 50 70 60

This main effect is descriptive..

Easy > Hard for BOTH

Paper & Computer tasks

Overall, easy tasks were performed better than hard tasks.

Page 7: Describing Factorial Effects

Inspecting a Table to determine main effects …

marginal means for Task Presentation Task Presentation 70 vs. 80 Paper < ComputerTask Paper ComputerDifficulty

Easy 90 90

Hard 50 70

70 80

This main effect is potentially misleading ...

Paper < Computer only for hard tasks

Paper = Computer for easy tasks

Overall, there was better performance on computer than paper tasks. However, this was not descriptive for easy tasks.

Page 8: Describing Factorial Effects

Inspecting a line graph …

“Different differences” and “Differential Simple Effects” both translate into NONPARALLEL LINES in a figure.

Performance Key for Task Difficulty O = Easy X = Hard

90 O O

70 X

50 X

30

Paper Computer

Task Presentation P C

Easy 90 90

Hard 50 70

Page 9: Describing Factorial Effects

Inspecting a line graph to determine simple effects & interaction…

Performance

90 O O Simple Effects of Task Presentation

70 X

50 X

30

Paper Computer

Task Presentation

Key for Task Difficulty

O = Easy

X = Hard

SE of Task Pres for EasyTasks

90 vs. 90 SE = 0

SE of Task Pres for HardTasks

50 vs. 70 SE = 20

There is an interaction of Task Difficulty and Task Presentation as they relate to performance. There is no effect of presentation for easy tasks, however for hard tasks computer presentations led to higher scores than did paper presentations.

Page 10: Describing Factorial Effects

Inspecting a line graph to determine simple effects & interaction…

Performance

90 O O

70 X

50 X

30

Paper Computer

Task Presentation

Key for Task Difficulty

O = Easy X = Hard

Simple Effects of Task Difficulty

SE Task Diff for Paper Pres.

90 vs. 50 SE = 40

SE Task Diff for Computer Pres.

90 vs. 70 SE = 20

There is an interaction of Task Difficulty and Task Presentation as they relate to performance. Easy tasks are consistently performed better than hard tasks, however this effect is larger for paper presentations than for computer presentations.

Page 11: Describing Factorial Effects

How not to Inspect a line drawing to determine if there is an interaction…

This is a “cross-over” interaction -- it certainly IS an interaction

Performance but it IS NOT the only kind !!

90

70

50

30

Paper Computer

Task Presentation Key for Task Difficulty

Easy Hard

Page 12: Describing Factorial Effects

Inspecting a line graph to determine if there are main effects…

marginal means for Task Difficulty

Performance 90 vs. 60 Easy > Hard

90 O O

70 X

50 X

30

Paper Computer

Task Presentation

Key for Task Difficulty

O = Easy X = Hard

This main effect is descriptive..

Easy > Hard for BOTH

Paper & Computer tasks

Overall, easy tasks were performed better than hard tasks.

Page 13: Describing Factorial Effects

Inspecting a line graph to determine if there are main effects…

Performance marginal means for Task Pres 70 vs. 80 Paper < Computer

90 O O

70 X

50 X

30

Paper Computer

Task Presentation

Key for Task Difficulty

O = Easy X = Hard

This main effect is potentially misleading ...

Paper < Computer for hard tasks

but...

Paper = Computer for easy tasks

Overall, there was better performance on computer than paper tasks. However, this was not descriptive for easy tasks.

Page 14: Describing Factorial Effects

Inspecting a Bar Graph …

“Different differences” and “Differential Simple Effects” both translate into “different height differences” in a bar graph.

Performance

90

70

50

30

Easy Hard Easy Hard

Paper Computer P C

Task Presentation Easy 90 90

Hard 50 70

Page 15: Describing Factorial Effects

Inspecting a Bar Graph to determine simple effects & interaction… “Different differences” and “Differential Simple Effects” both translate into “different height differences” in a bar graph.

Performance Simple Effects of Task Difficulty

90

70

50 30 Easy Hard Easy Hard

Paper Computer

Task Presentation

SE Task Diff for Paper Pres.

90 vs. 50 SE = 40

SE Task Diff for Computer Pres.

90 vs. 70 SE = 20

There is an interaction of Task Difficulty and Task Presentation as they relate to performance. Easy tasks are consistently performed better than hard tasks, however this effect is larger for paper presentations than for computer presentations.

Page 16: Describing Factorial Effects

Inspecting a Bar Graph to determine simple effects & interaction…

“Different differences” and “Differential Simple Effects” both translate into “different height differences” in a bar graph.

Performance Simple Effects of Task Presentation

90

70

50 30 Easy Hard Easy Hard

Paper Computer

Task Presentation

SE of Task Pres for EasyTasks

90 vs. 90 SE = 0

SE of Task Pres for Hard Tasks

50 vs. 70 SE = 20

There is an interaction of Task Difficulty and Task Presentation as they relate to performance. There is no effect of presentation for easy tasks, however for hard tasks computer presentations led to higher scores than did paper presentations.

Page 17: Describing Factorial Effects

Inspecting a Bar graph to determine if there are main effects…

“Different differences” and “Differential Simple Effects” both translate into “different height differences” in a bar graph.

Performance marginal means for Task Presentation

70 vs. 80 Paper < Computer

90

70

50 30 Easy Hard Easy Hard

Paper Computer

Task Presentation

This main effect is potentially misleading ...

Paper < Computer for only for hard tasks

Paper = Computer for easy tasks

Overall, there was better performance on computer than paper tasks. However, this was not descriptive for easy tasks.

Page 18: Describing Factorial Effects

Inspecting a Bar graph to determine if there are main effects…

“Different differences” and “Differential Simple Effects” both translate into “different height differences” in a bar graph.

marginal means for Task Difficulty

Performance 90 vs. 60 Easy > Hard 90

70

50 30 Easy Hard Easy Hard

Paper Computer

Task Presentation

This main effect is descriptive..

Easy > Hard for BOTH

Paper & Computer tasks

Overall, easy tasks were performed better than hard tasks.

Page 19: Describing Factorial Effects

Choosing Among Tables, Line Graphs and Bar Graphs

Tables

• Provides more detail (exact means and standard deviations)

• Easier to see main effects (can include marginal means)

• Harder to see the interaction

Line Graphs

• Easier to see interaction pattern (than tables)

• Harder to see main effects (than tables)

• “Formally” limited to using when quantitative IV on X axis

Bar Graphs

• Interactions -- easier than tables, not as easy as line graphs

• Mains -- harder to see than tables

Note: Any of these can include std, or SEM “whiskers”

Page 20: Describing Factorial Effects

Sometimes our hypotheses aren’t about patterns of simple effects, but … are about other kinds of mean difference patterns…

The IVs are “Training Modality” and “Testing Modality” leading to this 2x2 factorial design…

VV

Training ModalityVisual Touch

VT TT

TV

Te

stin

g M

oda

lity

To

uch

V

isua

l

Among these conditions, 2 are “intramodal” (VV & TT) & 2 are “cross-modal” (VT & TV).

RH:s for the study were…RH1: VV > TT hypothesized dif among intramodal conditionsRH2: VT > TV hypothesized dif among cross-modal conditions

Neither of which corresponds to a “simple effect” !

Page 21: Describing Factorial Effects

VV

Training ModalityVisual Touch

VT

TT

TV

Te

stin

g M

oda

lity

Cro

ss

In

tra

In this case there is an “organizational” solution…Just re-label the IVs…“Training Modality” Vision vs. Touch & “Testing Modality” Intramodal vs. Cross-modal then…

RH1: VV > TT SE of Training Modality for Intramodal testsRH2: VT > TV SE of Training Modality for Cross-modal tests

Page 22: Describing Factorial Effects

Per

form

ance

99.6%

Training ModalityVisual Touch

26.2 %

Te

stin

g M

oda

lity

To

uch

V

isua

l25.6 %

24.8 %

… which can be directly & completely tested using the 6 pairwise comparisons among the 4 conditions.

VV VT TV TT

Another Example – same research area…

This was the common design for studying intra- and cross-modal memory with the usual RH: VV > VT > TV = TT

After several studies, someone noticed that these conditions define a factorial…

Page 23: Describing Factorial Effects

99.6%

Training ModalityVisual Touch

26.2 %

Te

stin

g M

oda

lity

To

uch

V

isua

l

25.6 %

24.8 %

There was an interaction!

There was a (misleading) main effect of Training Modality.

There was a (misleading) main effect of Testing Modality.

However interesting and informative was the idea from the significant interaction, that “performance is the joint effect of Training and Testing Modalities” – none of these “simple effect tests” give a direct test of the RH:

The set of 6 pairwise comparisons gives the most direct RH test!!!

Notice how the very large VV cell mean “drives” both main effects (while ensuring they will each be misleading) as well as driving the interaction!?!

Page 24: Describing Factorial Effects

“Describing a pattern of data that includes an interaction” vs.“Describing the Interaction in a pattern of data”

90 70 50 30

Paper Computer

Task Presentation

The pattern of data shown the figure demonstrate that while Task Presentation has no effect for Easy tasks, for Hard tasks, those using Computer did better than when using Paper.

This is “a description of a pattern of data that includes an interaction”

Technically, it would be wrong to say that “The interaction shown in the figure demonstrates that while Task Presentation has no effect for Easy tasks, for Hard tasks, those using Computer did better than when using Paper.

In order to “describe the interaction effect” we have to isolate the “interaction effect” from the main effects…

Easy

Hard

Page 25: Describing Factorial Effects

The process, called “mean polishing,” involves residulaizing the data for the main effects, leaving the interaction effect… Presentation Paper Comp means row effect

Easy 90 90 90 +15 Hard 50 70 60 -15 means 70 80 75 grand mean

col effect -5 +5

Correcting for row effects (subtract +/- 15)

Presentation Paper Comp

Easy 75 75 Hard 65 85

Correcting for column effects (subtract +/- 5)

Presentation Paper Comp

Easy 80 70 Hard 70 80

Page 26: Describing Factorial Effects

Correcting for Grand Mean (subtract 75)

Presentation Paper Comp

Easy 5 -5 Hard -5 5

10 5 0 -5 -10

Paper Computer

Task Presentation

Easy

Hard

The proper description of “the interaction effect” is

The interaction shown in the figure demonstrates that for Easy tasks those using Paper performed better than those using Computer, however, for Hard tasks, those using Computer performed better than those using Paper.

Hard

Easy

Hard

Page 27: Describing Factorial Effects

Looked at in this way, interactions differ in only 2 ways…

Which group has “increase” and which had “decrease”

Easy

Hard

vs.Easy

Hard

The “strength” of the interaction effect…

Easy

Hard

Easy

Hard

Easy

Hard

Easy

Hard

Easy

Hard

Easy

Hard

Easy

Hard

EasyEasy

Hard

Easy

Hard

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