Prairie View A&M UniversityCollege of Business

Department of Management and Marketing

Spring 2009CRN 21297 MRKT 3103P02: Principles of Marketing:

A WebCT Supported CourseFINAL COMPREHENSIVE EXAM 10.30-12.30, WEDNESDAY, MAY 13, 2009

COURSE SYLLABUS__________________________________________________________________Class meetings: MWF 12.00-12.50 P.M. HOBT 1C129Instructor: Dr. Kishwar JoonasOffice: ARCH 207AVoice: (936) 261-9214Fax: (936) 261-9220Email: Please e-mail on WebCT system for this classConference Virtual Office Hours: Online on WebCT system (reply usuallyHours: within 48 school hours).

MW 10.00-11.00 A.M., 1.00-2.30 P.M.; F 10.00-11.00 A.M. (Any change will be notified via WebCT). And by appointment (obtain via WebCT e-mail).

If not available, contact Department Secretary: Ms. Yolanda Kesee, ARCH 201, Voice: (936) 261-9280 ---------------------------------------------------------------------------------------------------------------------

REQUIRED TEXTBOOK(S): Pride, W.M. and O.C. Ferrell, Marketing, 13th

Edition, (Boston: Houghton-Mifflin, 2006)ISBN-13: 9780618474462

COURSE DESCRIPTION:

Credit: 3 semester hours. A study of the importance of marketing in the American economy. An intensive examination of basic marketing variables (product, place, promotion, and price) from the viewpoint of management.

Prerequisite(s): MGMT 1013 and be in good standing with university requirements.Students are advised to complete ECON 2113 Microeconomics and ECON 2123 Macroeconomics before taking this class. Course Overview:This course is required for all business majors. The business environment around us is very dynamic, characterized by economic and social changes. To survive and thrive in this dynamic environment businesses have to adapt to their most important constituency—the customer. Marketing is that function within the business that connects directly with the customers. This course will serve as a basic introduction to the dynamic field of marketing. While providing a broad coverage of a variety of topics in marketing this course will focus on how marketing relates to other functional areas in business.

COURSE OBJECTIVES:The broad course objectives are:1. To familiarize students with the terminology, concepts, principles, and techniques in the

area of marketing planning and control.2. To equip students with the decision-making skills needed in today’s changing business world.3. To provide an integrated view of contemporary business and how marketing fits in.4. Last but not least, to improve student’s capabilities as customers.

Specific objectives on which you will be tested during the semester are listed below:1. To recognize the scope and role of marketing in today’s economy. 2. To identify the impact on marketing of various environmental forces, namely social, political, cultural diversity, environmental, technological, legal and global.3. To understand buyer behavior and target market selection.4. To demonstrate an understanding of the process of decision-making pertaining to the marketing of products and services.5. To demonstrate an understanding of the process of decision-making pertaining to distribution.6. To demonstrate an understanding of the process of decision-making pertaining to promotion. 7. To demonstrate an understanding of the process of decision-making pertaining to pricing 8. To explain the concept of marketing implementation and control.9. To demonstrate an ability to integrate and communicate the above mentioned concepts through quantitative analysis, written assignments, oral presentations, and case studies.

COURSE PRODCEDURES:This is a lecture-discussion and short case study oriented course. Class participation, in terms of questions, comments and personal experiences is encouraged, as it makes the class interesting, and enhances learning. While the instructor will attempt to cover a wide variety of topics relevant to each chapter, it is almost impossible that every topic in the book will be covered in class. However, students are responsible for the whole chapter. Please bring in questions about the topics that you do not understand. Stress will be laid on students’ use of the library resources, including electronic resources. Communications: This is a WebCT supported course. All written communications inrelation to the class(between instructor and students, among students) will be through WebCT e-mail.

GRADING POLICIES AND PROCEDURES:Four Tests and one Final Comprehensive Exam will be conducted for a grade; all

tests/exams will be comprehensive, to include material from chapters covered under prior

tests/exams. In addition to practice quizzes will be offered to students. Missed test/exam: A

student may be obtain an excused absence for a missed test only under documented emergencies

(e.g. death in the family), with timely communication to the instructor (within five school days).

In such cases, the missed test will be substituted by the score on the final comprehensive exam,

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covering the entire course material. Such an exam may follow a pattern different from the

missed test, and contain types of questions different from the questions on the missed test. No

make-up test will be offered under any circumstances. Exams missed due to any other reason

(“forgot, overslept, alarm didn’t go off, missed a ride, car broke down, out of gas”) do not

constitute an excused absence. In such a case, the student will get a zero for the missed exam.

In case a student misses the Final Comprehensive Exam, a makeup exam will be

arranged at an appropriate time during Fall 2009. Such an exam may follow a pattern different

from the missed exam, and contain types of questions different from the questions on the missed

exam.

There will be some unannounced in-class video cases and/or other assignments given

during the semester. These will be administered at any time during the class period. Students will

be required to answer questions relating to these, on the Tests and Final Comprehensive Exam.

In addition, students will be assigned to teams for in-class intervention relating to given chapters.

There is no make-up for missed in-class work.

An individual assignment will be required on some current events related to marketing.

Select your articles from the Coleman Library’s online ABI Inform index (dates: 07/1/2009 to

12/31/2009 only). Late/incomplete assignments will not be graded.

Grading Policy: ApproximatelyFour Tests @ 125 points each 500

Final Exam- Comprehensive 200Individual assignment: Article summary- assigned chapter 125Team in-class Interventions- assigned chapters 50

90 per cent or more= A 80- 89 per cent= B

70- 79 per cent= C 60- 69 per cent= D

59 per cent or less= F Rounding off will be at the instructor’s discretion.

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TIPS: HOW TO DO WELL IN MRKT 3103?

1. Come to class on time and regularly- 50 of your course points come from team in-class interventions.

2. In addition, watch the video case with attention, and take notes. Questions based on video cases will be included in tests and exams. This may help improve your course performance!

3. Make sure you bring to each class a handout-style printout (3 slides to a page), of the PowerPoint slides posted on WebCT.

4. Follow the lecture-discussion and make sure to note the PowerPoint highlights on your printed copy. Go over these, along with chapter summaries given to you, for test preparation…you never know, it may help you get full points on the tests and exams!

5. The individual assignment- article summary gives you an opportunity to turn in work done with open reference material, without reliance on memory. Use this chance to your advantage! Read the instructions carefully!!

6. Prepare in advance for in-class group interventions… another opportunity to score without taxing your memory!

7. Frequently visit the WebCT site for the course material, testing, assignments, and communicate with your instructor, group, and class. Also, access the Web Site www.prideferrell.com, and use the chapter summaries, study guides and online self-tests to practice taking tests.

LIBRARY ACCESS:Prairie View A&M University library resources may be accessed from the links on the PVAMU website (www.pvamu.edu ) or directly at the following link: http://www.tamu.edu/pvamu/library/ .

TECHNICAL SUPPORT:Student should call the Prairie View A&M University Helpdesk at 936-857-2525 for technical issues, and ecourses/lockdown browser login issues. The helpdesk is available 24 hours a day/7 days a week. For other technical questions regarding ecourses/lockdown browser, call the Office of Distance Learning at 936-857-2595 or 936-261-3282

POLICIES ON ACADEMIC DISHONESTY:Definition of Cheating and Plagiarism:

Prairie View A&M University is dedicated to a high standard of academic integrity among its faculty and students. In becoming a part of the Prairie View A&M Universityacademic community, students are responsible for honesty and independent effort. Disciplinary action will be taken against any student who alone or with others engages in any act of academic fraud or deceit.

All classes in the College of Business follow the official University Policy on AcademicDishonesty presented in full in Undergraduate Catalog, (http://www.pantherconnect.com/catalog/ catalog_undergrad.swf).

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Course credit, degrees and certificates are to be earned by students and may not beobtained through acts of dishonesty. Disciplinary action will be taken against any

studentwho alone or with others engages in any act of academic fraud or deceit. Any instance of academic dishonesty should be reported to the appropriate University officials.

Offenses include: acquiring information, providing information, plagiarism (five words or more without quotation marks), dual submissions, conspiracy, fabrication of information, misrepresentations, alterations of documents, forgery, etc.

Disciplinary actions include: a grade of F on the course, letter of reprimand, probation, suspension, dismissal, and expulsion from the University.

The instructor shall inform the student of the alleged academic dishonesty at the point of discovery and the student shall be given an opportunity to explain the surroundingcircumstances. Appeal procedures are provided.

STUDENT ACADEMIC APPEALS PROCESS

Authority and responsibility for assigning grades to the students rest with the faculty However, in those instances where students believe that miscommunication, errors, or unfairness of any kind may have adversely affected the instructor’s assessment of their academic performance, the student has a right to appeal by the procedure listed in the Undergraduate Catalog and by doing so within thirty days of receiving the grade or experiencing any other problematic academic event that prompter the complaint.

ATTENDANCE POLICY

Prairie View A&M University requires regular class attendance. Excessive absences tend to result in lower grades. Excessive absenteeism, whether excused or un-excused, may result in a students’ course grade being reduced or in assignment of a grade “F”. Absences are accumulated beginning with the first day of class.

ADA STATEMENT

Students with disabilities who believe they may need an adjustment in this class are encouraged to contact the Office of Disabilities Services as soon as possible. Once you receive a letter of adjustment from the office, kindly make an appointment with me to discuss appropriate adjustments for this class.------------------------------------------------------------------------------------------------------------------

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SPRING 2009 MRKT 3103.002 TENTATIVE SCHEDULEAny changes in test dates will be notified via WebCT

January 21 W Introduction23 F Chapter 21. Pricing Concepts Lecture-Discussion Case: JetBlue26 M Chapter 21. Pricing Concepts Lecture- Continue Discussion

28 W Chapter 1. An Overview of Strategic Marketing Lecture- Discussion Case Finagle A BagelGENERAL ASSEMBLY- PRESIDENT WRIGHT

30 F Chapter 1. An Overview of Strategic Marketing Lecture- Discussion

February 2 M Chapter 2. Planning, Implementing and Controlling Marketing Strategies Lecture-Discussion Case: Subway

4 W Chapter 3. The Marketing Environment Lecture-Discussion Case: Netscape

6 F Chapter 4. Social Responsibility And Ethics in Marketing Lecture-DiscussionCase: New Belgium Brewing Company

9 M Chapter 5. Global Markets and International Marketing Lecture-DiscussionCase: BMW International

11 W Chapter 6. E-Marketing and Customer Relationship Management Lecture- Discussion Case: 13 F TEST 1 CHAPTERS 21, 1-6

16 M Chapter 7. Marketing Research and Information Systems Lecture-DiscussionCase: IRI

18 W Chapter 8. Target Markets: Segmentation and Evaluation Lecture-DiscussionCase: Buy and Hold.com

20 F Chapter 8. Target Markets: Segmentation and Evaluation Continue Lecture-DiscussionChapter 9. Consumer Buying Behavior Lecture-Discussion Case: Build-A-Bear

23 M Chapter 9. Consumer Buying Behavior Continue Lecture-Discussion25 W COLEMAN LIBRARY SESSION-I27 F COLEMAN LIBRARY SESSION-II

March 2 M Chapter 10. Business Markets and Buying Behavior Lecture-Discussion Case: VIPDesk

4 W Chapter 10. Business Markets and Buying Behavior Continue Lecture-DiscussionChapter 11. Product Concepts Lecture-Discussions Lecture-Discussion Case: Sony

5 R ARTICLE SELECTION MATERIALS DUE IN DROP BOX

6 FARTICLE SELECTION MATERIALS HARD COPIES DUE IN CLASSChapter 11. Product Concepts Lecture-Discussions Lecture-DiscussionChapter 12. Developing and Managing Products Lecture-Discussion Case: Cali Cosmetics

9 M Chapter 12. Developing and Managing Products Lecture-Discussion

11 W Chapter 12. Developing and Managing Products Continue Lecture-DiscussionChapter 13. Branding and Packaging Lecture-Discussion Case: PlumpJack Winery

13 F TEST 2 CHAPTER 21; 7-12 16 M SPRING BREAK- NO CLASSES18 W SPRING BREAK- NO CLASSES20 F SPRING BREAK- NO CLASSES23 M BUFFER25 W Chapter 14. Services Marketing Continue Lecture-Discussion27 F Chapter 14. Services Marketing Continue Lecture-Discussion

Chapter 15. Marketing Channels and Supply Chain Management Lecture-Discussion

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Case: SmarterKids30 M Chapter 15. Marketing Channels and Supply Chain Management Continue Lecture-Discussion

31 T Chapter 16. Wholesaling and Physical Distribution Lecture-DiscussionCase: Quick International Courier

April 1 W ARTICLE SUMMARY MATERIALS DUE IN DROP BOX

3 FARTICLE SUMMARY MATERIALS HARD COPIES DUE IN CLASS Chapter 16. Wholesaling and Physical Distribution Continue Lecture-DiscussionChapter 17. Retailing Lecture-Discussion Case: Quick International Courier

6 M Chapter 17. Retailing Lecture-Discussion8 W BUFFER10 F GOOD FRIDAY- NO CLASSES

13 M Chapter 18. Integrated Marketing Communications Lecture-DiscussionCase: Jordan’s Furniture

15 W Chapter 18. Integrated Marketing Communications Continue Lecture-DiscussionChapter 19. Advertising and Public Relations Lecture-Discussion Case: Vail Resorts

17 F TEST 3 CHAPTERS 21, 13-1720 M Chapter 19. Advertising and Public Relations Continue Lecture-Discussion22 W Chapter 20. Personal Selling and Sales Promotion Lecture-Discussion Case: Wheelworks

24 F Chapter 20. Personal Selling and Sales Promotion Continue Lecture-DiscussionChapter 22. Setting Prices Lecture-Discussion Case: New Balance

27 M Chapter 22. Setting Prices Lecture-Discussion 29 W BUFFER

May 1 F TEST 4 CHAPTERS 18-224 M COURSE REVIEW6 W STUDY DAY- NO CLASSES

13 W FINAL COMPREHENSIVE EXAM CHAPTERS 1-22, 10.30-12.30 P.M.Final grades due for graduating students

16 S Commencement19 M Final grades due for all other students

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SPRING 2009 MRKT 3103P02 PRINCIPLES OF MARKETING HOBT 1C129---------------------------------------------------------------------------------------------------------------------

INDIVIDUAL ASSIGNMENT: ARTICLE SUMMARY

Objective: The basic objective of this exercise is to encourage an individual exploration of the world of

marketing.

Credit and Due Dates: This summary is worth 125 points on the course.

Article selection: March 6, 2009

Article summary: April 1, 2009

Late submissions will not be accepted.

Paper Requirements and Guidelines:

1. Each student is required to select an article from the popular business press, relating to the

assigned chapter in the text (hint: refer to the key words of the chapter in the Pride and Ferrell

textbook). The original article should have at least 1000 words.

2. How to select an article:

a. Go to PVAMU Homepage Coleman Library Find Articles A-Z ListUnder A-

Electronic Resource- ABI Inform Global Advanced Search. Under “citation and text”,

enter some key words from your assigned chapter. Key words should be separated by OR

(e.g., Chapter 20- personal selling OR sales promotion). Under “date range”, enter start

date 07/01/2009 and end date 12/31/2009.

b. Click on a few articles in the Results List, and find one that you can work with. Select the

full article- abstracts are not accepted. Make sure to check the word count- 1000 words

or more.

c. The article should have a known author (anonymous is not accepted).

3. Submit a one-page summary of the article (about 500-600 words), in the format given below.

Article Summary Format (see sample attached):

The following headings must appear in bold:

1. Citation of the article: Author, year, title, name of publication, volume and issue number, page

numbers. Citation should be in APA style (http://www.apastyle.org/elecref.html).

2. Text word count:

3. Purpose of the article:

4. Main points of the article:

5. Any important point/s that the article did not cover?

6. How does this article relate to the course MRKT 3103 Principles of Marketing?

7. Your rating of the article: (on a 10 point scale)

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8. Article summary word count: about 600 words

Format and Text Font and Style: Word 1997-2003 file only will be accepted (do not submit other

formats such as .pdf). One inch margins on all sides, single spaced, left aligned, Times New Roman 12 pt.

font.

Grading for timely submissions with appropriate approvals will be as follows:

1. The Article Selection needs to be approved by

a. Robert (Bob) Grundy rsgrundy@pvamu.edu (936) 261-1517b. Kimberly Gay kmgay@pvamu.edu (936) 261-1506c. Stephen Shaw sjshaw@pvamu.edu (936) 261-1529

2. Upload the Article Summary Selection Cover Page (sample attached), and a text file of the article

you selected, into the Drop Box, for instructor’s approval. Turn in a hard copy of both Cover

Page and complete selected article (text file) in class- 25 points. A SUMMARY BASED ON AN

ARTICLE THAT IS NOT APPROVED BY THE COLEMAN LIBRARY WILL BE GIVEN A

GRADE OF ZERO. Due date 11 pm, March 6, 2009. Check your drop box for the instructor’s

approval on the article selection.

3. Highlight the important points on the text file of the selected article, and turn it in with your

summary. Write a summary, making sure to follow the format, and check style, grammar,

spelling, summary word count, and originality. Get the summary “whetted” by the Center for

Business Communication (CBC), Mrs. Garcia or tutors (ecgarcia@pvamu.edu; Center for

Business Development, HOBT First Floor R127), for an approval on format, style, grammar,

spelling, word count, and plagiarism check - 25 points. AN ARTICLE SUMMARY THAT IS

NOT APPROVED BY THE CBC WILL BE GIVEN A GRADE OF ZERO.

4. Upload the summary on SafeAssign in WebCT ecourses, and get a report. Get and save the report

(you may make corrections until you get a clean report).

5. Upload these into the drop box: Article Summary Cover Page (sample attached), and Article

Summary, along with a Word text file of the article you selected, and SafeAssign report. Turn in

all hard copies in class- 75 points. Due date April 1, 2009.

GOOD LUCK WITH YOUR WORK!

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(SAMPLE ARTICLE SUMMARY)

Chapter 8- Targets Markets: Segmentation and Evaluation

“How Toyota Got in Touch with the Heartland”

Article Word Count: 3025Article Summary Word Count= 572

Submitted by John Smith, 100100100, Junior, Marketing

Approved by Coleman Library:JANE DELL (SIGNED) August 25, 2007 Name Signature Date

Approved by Center for Business Communication:JOHN DOE (SIGNED) September 25, 2007 Name Signature Date

This assignment was submitted on September 30, 2007 in partial fulfillment of the requirements of MRKT 3103P02 Principles of Marketing Fall 2007

College of Business Prairie View A&M University

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Citation:Capps, B. (2007, January 8). How Toyota got in touch with the heartland. Advertising Age,

78(2), 3.

Text Word Count: 572

Purpose of the article: The purpose of this article is to show the different ways a company can target a market with many advertising opportunities. A company’s advertising agency doesn’t have to sit on one campaign or advertising idea, it can venture out and get into a target mix in a particular location and use some advertising agencies in the geographic region.

Main Points of the Article: Toyota has gone to the heartland to advertise trucks, Toyota trucks. Toyota is trying to make the Tundra a full-size truck, the main machine for the down-home country worker.

Toyota’s group VP-Marketing Jim Farley states, “It is one of many significant payoffs from the multi-agency team he has assembled and called his ‘fantasy advertising league’” (Capps, 2007). The league is described as “a collection of small and boutique agencies that have collaboratively produced the Tundra television spots,” and other media, namely “brochures, outdoor advertising and Web site” (Capps, 2007). The automaker is going to boutique shops that speak pickup buyer’s language. Just as we speak, a commercial is being shown of a country speaking man talking about how his Toyota Tundra is reliable and important to his business of service.

Toyota’s longtime agency in the US, Saatchi and Saatchi, Los Angeles, is still working hard advertising. However, the small shops are helping Toyota and Saatchi get out of their domain of California offices and have a mind set in the “American heartland” because they relate to and understand their own local markets.

In the geographic region of the country, between Western Pennsylvania and Kansas, hard nose, tough, farm workers put sweat and muscle to work in everything they do. These customers Toyota is going after know the difference between tow-hitch and receiving hitch, so the important thing for Toyota is that they know the difference.

In the end, the model formed might be a format used on other campaigns with different partners and clients. David Murphy, President of Saatchi, L.A. Express, stated, “We will be doing this again on projects in the future.” It does start reshaping the culture of Saatchi, Louisiana; it is more toward being an idea lab and less like an agency trying to solve everything within its four walls.

Important points that this article didn’t cover: The article could have given the effectiveness achieved by Saatchi and Saatchi agency, conducting the advertising campaign on its own, compared to the effectiveness with the help of the small shops in helping the company promote Toyota’s truck.

How this article relates to MRKT 3103: Marketing strategy comprises the selection of the target market, and the marketing mix that will satisfy that target market. This article shows how

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a company can aim at different target markets at the same time, and create a marketing mix for each of these markets. The article has helped me to better understand the process of marketing. My rating of this article: I rate this article a 7 on a ten point rating scale because the information given was good on making us aware of how a marketing agency can go outside its doors to locate other opportunities to reach the potential customer with a specific product. However, the article did not give a detailed analysis of the market to identify potential failures in this kind of project.

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SAMPLE COVER PAGE

ARTICLE SELECTIONAssigned chapter number and title

Citation of the articleText word count=

Approved by Coleman Library:JANE DELL (SIGNED) August 25, 2007 Name Signature Date

Submitted by Student full name and student ID, Junior/Senior..., Major

This assignment was submitted on date in partial fulfillment of the requirements of MRKT 3103P02 Principles of Marketing

Spring 2009College of Business

Prairie View A&M University

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SNMPLE COVER PAGEARTICLE SUMMARY

Assigned chapter number and title

Citation of the articleText Word Count=

Article Summary word count=

Approved by Coleman Library:JANE DELL (SIGNED) ______________________ Name Signature Date

Approved by Center for Business Communication:JOHN DOE (SIGNED) ______________________ Name Signature Date

Submitted by Student full name, student ID, Junior/Senior..., Major

This assignment was submitted on (date) in partial fulfillment of the requirements of MRKT 3103P02 Principles of Marketing

Spring 2009

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College of BusinessPrairie View A&M University

USEFUL CONTACTS AT PVAMU

Office Person E-mail/Web Site Phone

1. General Staff www.pvamu.eduhttp://www.pvamu.edu/business/

(936) 261-3311

2. Distance Learning Specialist at COB

Major Stewart

mjstewart@pvamu.edu (936) 261-3290

3. WebCT Student Services- Navigation and Orientation

Staff dlearning@pvamu.eduwww.panthertracks.pvamu.edu.

(936) 261-2353

4. WebCT Technical Help

Collegis HelpDesk

http://webct.pvamu.edu:8900/www.pvamu.edu

(936) 261-2595(877) 241-1752

5. Information Technology Specialist at COB

Henry Rose harose@pvamu.edu (936) 261-9216

6. Coleman Library- General

Ask a Librarian

http://www.pvamu.edu/pages/ 3648.asp

(936) 261-1535

7. Library a. Robert (Bob) Grundy

rsgrundy@pvamu.edu (936) 261-1517

b. Kimberly Gay

kmgay@pvamu.edu (936) 261-1506

c. Stephen Shaw

sjshaw@pvamu.edu (936) 261-1529

8. Writing Center

Staff http://acad.pvamu.edu/content/ langcomm/writing_ctr.html

(936) 261-3700

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Prairie View A&M University

College of Business

Spring 2009MRKT 3103P02: Principles of Marketing: A WebCT Supported Course

Guidelines and Expectations for Classroom Behavior(Approved by COB Faculty on August 17, 2004)

---------------------------------------------------------------------------------The College of Business is committed to ensuring an optimal learning environment in each classroom. As a student in a College of Business class, your professors expect that you will adhere to the following guidelines for classroom etiquette:

1. Be punctual. Arrive before your classes begin - do not be tardy. 2. Stay for the duration of the class - do not leave the class unless prior permission has been

granted.3. Turn off your cell phone, personal data assistant (Palm Pilots), pager and other electronic devices

that may be distractions to others – no phone calls or text messaging are allowed while the class is in progress.

4. Do not disturb or distract the class - avoid unnecessary discussions unless permitted by the professor.

5. Come to class with a positive attitude for learning – be prepared for the class and stay focused on the class lecture.

6. Do not engage in inappropriate physical gestures or body language; do not use expletives or profanity in the classroom or the hallways.

7. Do not bring in food and/or eat or drink in the classrooms or computer labs8. Always be ethical in your conduct – do not misrepresent facts, or cheat or help others in

cheating during exams, quizzes or homework.9. Be respectful of the professor and fellow students. 10. Try your best not to miss any class; notify the professor in advance if you must miss a

class due to illness, travel, or other unavoidable circumstances; the University catalog requires professor to monitor attendance and penalize poor attendance.

11. Always be civil in your behavior - if there is a difference of opinion with the professor or another student, be polite during the exchange.

12. Always dress in appropriate attire; dress in business attire when making presentations in class, attending a COB program with outside guests, or as required by the faculty.

13. Exhibit good manners – if your behavior is perceived as rude, disrespectful or disruptive, apologize.

14. Understand that violations of the above may result in reduced grade or expulsion from the class or the program.

I pledge to abide by these guidelines for classroom behavior.______________________________________________________________________________Student: PRINT NAME SIGN NAME______________________________________________________________________________Course Name Course number & section Date

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Prairie View A&M UniversityCollege of Business

Spring 2009CRN 21297 MRKT 3103P02: Principles of Marketing:

A WebCT Supported CourseGET2KNOWME

LAST NAME FIRST NAME E-MAIL DATE

Course number Course Section Course name

1. Have you completed and passed with minimum C ECON 2113 Microeconomics? Yes __ No__2. Have you completed and passed with minimum C ECON 2123 Macroeconomics? Yes __ No __3. Have you completed and passed with minimum C MGMT 1013 Intro to Business? Yes__ No _4. How many credit hours are you taking this semester? ________

5. How many hours, if any, do you work per week? ________

6. Expected graduation date __________________

7. List co-curricular activities (sports, membership of organizations…)_______________________________________________________________________________________________________________________________________________________________________________________________________________________

8. Your academic advisor: a. Name ___________________________b. Phone ___________________________c. E-mail __________________________

9. What are your goals for the next one year?--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

10. What are your goals for the next three years? ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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DO NOT WRITE ANY NAMES IN THE SECTIONS BELOW:

11. Think of the best instructor you ever had (here or elsewhere) (NO NAMES). What made him/her such a good instructor?

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 12. Think of the worst instructor you ever had (here or elsewhere) (NO NAMES). What

made him/her such a poor instructor? ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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SPRING 2009 MRKT 3103P02 PRINCIPLES OF MARKETING:TEAMS, CHAPTER DISCUSSIONS AND ARTICLE SUMMARY CHAPTER

S.NO. STUDENT NAME TEAM CHAPTERDISCUSSION ARTICLE SUMMARY CHAPTER

1 Aubrey, Terrence T. King 1, 7,13,195 Global Markets and International

Marketing

2 Bennett, Jarrett C. King 1,7,12,195 Global Markets and International

Marketing

3 Brown, Roland L. King 1,7,13,196 E-Marketing and Customer Relationship

Management

4 Carr, Austin D. King 1,7,13,196 E-Marketing and Customer Relationship

Management

5 Coleman, Marnae L. King 1,7,13,197 Marketing Research and Information

Systems

6 Davis, Karla M. King 1,7,13,197 Marketing Research and Information

Systems

7 Dunbar, Eric D. King 1,7,13,197 Marketing Research and Information

Systems

8 Dunn, Milton J. Bethune 2,8,14,208 Target Markets: Segmentation and

Evaluation

9 Foley, Joshua R. Bethune 2,8,14,208 Target Markets: Segmentation and

Evaluation

10 Freeman, Simone Bethune 2,8,14,20 9 Consumer Buying Behavior

11 French, Lakeshia B. Bethune 2,8,14,20 9 Consumer Buying Behavior

12 Giddings, Chad R. Bethune 2,8,14,20 9 Consumer Buying Behavior

13 Gonzales, Joseph W. Bethune 2,8,14,20 10 Business Markets and Buying Behavior

14 Gregg, Derrick A. Bethune 2,8,14,20 10 Business Markets and Buying Behavior

15 Harrison, Ashley L. Dubois 3,9,15,22 11 Product Concepts

16 Hassan, Rahman Dubois 3,9,15,22 11 Product Concepts

17 Hicks, Prinston R. Dubois 3,9,15,22 13 Branding and Packaging

18 Hope, Davion M. Dubois 3,9,15,22 13 Branding and Packaging

19 Lacour, Kendrick J. Dubois 3,9,15,22 13 Branding and Packaging

20 Ledet, Siovhan O. Dubois 3,9,15,22 13 Branding and Packaging

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21 Mack, Patrick J. Dubois 3,9,15,22 14 Services Marketing

22 McCowan, Donnie A. Garvey 4,10,16,TBA 14 Services Marketing

23 McLamb, Jordan O. Garvey 4,10,16,TBA 14 Services Marketing

24 Means, Richard R. Garvey 4,10,16,TBA 14 Services Marketing

25 Milburn, Mychal K. Garvey 4,10,16,TBA 17 Retailing

26 Mitchell, Marcus T. Garvey 4,10,16,TBA 17 Retailing

27 Pettis, Julian L. Garvey 4,10,16,TBA 17 Retailing

28 Prince, Lloyd S. Garvey 4,10,16,TBA 17 Retailing

29 Robbins, Phillip B. Parks 5,11,17, TBA 18 Integrated Marketing Communications

30 Robinson, Crystal D. Parks 5,11,17,TBA 18 Integrated Marketing Communications

31 Santos, Marline S. Parks 5,11,17,TBA 18 Integrated Marketing Communications

32 Shannon, Debrisa S. Parks 5,11,17,TBA 18 Integrated Marketing Communications

33 Sims, Brandon T. Parks 5,11,17,TBA 19 Advertising and Public Relations

34 Smith, Damario R. Parks 5,11,17,TBA 19 Advertising and Public Relations

35 Starling, Cortney J. Parks 5,11,17,TBA 19 Advertising and Public Relations

36 Stephens, Alexies L. Washington 6,12,18,TBA 19 Advertising and Public Relations

37 Stringfellow, Kwame D. Washington 6,12,18,TBA 20 Personal Selling and Sales Promotion

38 Taylor, Tony A. Washington 6,12,18,TBA 20 Personal Selling and Sales Promotion

39 Thomas, Arielle J. Washington 6,12,18,TBA 22 Setting Prices

40 Times, Labeaula S. Washington 6,12,18,TBA 21 Pricing Concepts

41 Titus, Kalie M. Washington 6,12,18,TBA 21 Pricing Concepts

42 Weatherspoon, Vernita A. Washington 6,12,18,TBA 21 Pricing Concepts

43 Williams, Amber J. Washington 6,12,18,TBA 22 Setting Prices

44 Wilson, Jamar J. Washington 6,12,18,TBA 22 Setting Prices

45 Wilson, Landon L. Washington 6,12,18,TBA 22 Setting Prices

20

Center for Business Communication Edwina Garcia, Assistant Coordinator

Hobart Taylor Bldg., Rm. 1D127ASpring 2009 CBC Schedule- School days only

Mrs. Garcia’s Schedule

Monday Tuesday Wednesday Thursday Friday9:00 a.m.-5:00 p.m.

Not available

9:00 a.m. -5:00 p.m.

9:00 a.m. -4:00 p.m.

Not available

Lunch -12:00 p.m. - 1:00 p.m. (most days)

****************************************************2009 Spring Semester CBC Schedule

Beginning February 2, 2009, writing tutors will also be available in the CBC to provide services as reflected below.

Monday Tuesday Wednesday Thursday Friday9:00 a.m. -5:00 p.m.

10:00 a.m. 5:00 p.m.

9:00 a.m. -5:00 p.m.

9:00 a.m. -5:00 p.m.

Not available

21

Spring 2009 Academic Calendar

January

1/15R Registration for returning students1/16F Registration for returning students1/17S Registration for Graduate Students1/19 M Martin Luther King day – Univ. Closed1/20T Classes begin1/20T Late registration and drop/add begins for

undergraduate students1/27T Lunch with VIP1/28W COB Career Fair and Forum; 1-5 pm 1/29R General Student Assembly 9:30 to 12 pm–

ALL students must attend1/30 VITA program begins

February

Black History month 2/4W 12th Class day2/5-6 Black Ex Exchange Program (BEEP) Lunch with VIP/BEEP visitors2/6F Graduation application deadline2/16M 20th class day2/21 Sat Panther land Day

March

3/4W Ex in Residence; Lunch with VIP3/16-20 Spring Break – no classes3/17T Midterm exam grades due3/20F University Closed3/25W Founder’s day, honors day Convocation

April

4/6 Withdrawal from class with W ends; accepting applications for summer and fall 2009 graduation

4/10-11 Good Friday/Easter 4/14 T Priority registration for summer and fall 20094/16R Accenture leadership4/21T Dean’s lecture series4/22W COB Awards/Recognition Ceremony4/24 F COB Picnic4/25 PVAMU Fundraising gala4/29 last day to withdraw from Univ.

May5/4-5 Course Review day – classes must convene5/5T Last day to withdraw5/6-7 Study days5/8-13 Final Exam period 5/13 W Final Grades due (graduating seniors)5/16 Commencement (two sessions)5/19 T Final grades due (for all students)

22

23

SPRING 2009 MRKT 3103P02 PRINCIPLES OF MARKETINGA WEB CT SUPPORTED COURSE

MWF 12.00-12.50 P.M. HOBT 1C129 LECTERN SIGN ABOVE YOUR NAME

RESERVED: INTERVENTION GROUP

Aubrey, Terrenc

eBennett, Jarrett

Brown, Roland

Carr,Austin

Coleman, Marnae

Davis,Karla

Dunbar,Eric

Dunn,Milton

Foley,Joshua

Freeman, Simone

Ledet, Siovhan

Lacour, Kendric

kHope, Davion

Hicks, Prinston

Hassan, Rahman

Harrison,

AshleyGregg, Derrick

Gonzales,

JosephGiddings,

ChadFrench,

Lakeshia

Mack, Patrick

McCowanDonn

ie

McLamb,

JordanMeans, Richard

Milburn, Mychal

Mitchell,

MarcusPettis,Julian

Prince,Lloyd

Robbins, Phillip

Robinson, Crystal

Times, Labeaul

aThomas, Arielle

Taylor, Tony

Stringfellow

KwameStephens,

Alexies

Starling,

CortneySmith,

Damario

Sims, Brando

nShannon, Debrisa

Santos, Marline

EMBARGOTitus,Kalie

Weatherspoon

Williams,

Wilson, Jamar Wilson,

EMBARGO

Vernita Amber Landon

25