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Online Marketing Services Maureen Moran and Rubloff

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Maureen Moran\'s online presentation to sell your home using the power of the Internet: Realtor.com, Rubloff.com and ChicagoDreamHome.com

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Page 1: Updated3.13.08 Online Mrkt

Online Marketing Services

Maureen Moranand Rubloff

Page 2: Updated3.13.08 Online Mrkt

The Internet has changed how people buy and sell real estate,

according a study done by the National Association of Realtors 2006 Profile of Home Buyers and Sellers. • 83% of 1st time buyers & 78% of

repeat buyers use the Internet to search for a home.

• Home buyers say the two most important features are photos and detailed descriptions.

• Since 1997 the number of buyers who first learned of their home on the Internet has grown by 24%.

Source: 2003 National Association of REALTORS® Profile of Home Buyers and Sellers

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32% OF BUYERS FOUND A HOME VIA THEINTERNET - UP FROM 8% IN 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

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CAPTURING BUYERS ON REALTOR.COM®

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

Your home appears on REALTOR.com®The #1 National Real Estate website.*

INCLUDES:• Multiple ways to search (map, gallery, price)• Multiple photos• Neighborhood & school information

*Source: comScore Media Metrix January-October 2008

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NAR 2008 PROFILE OF HOME BUYERS & SELLERSFACTS ON WHAT IS WORKING AND WHAT IS NOT

buyers are now here

2004: More buyers found their home on

internet than from signs

2002: Internetsurpassed print ads

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Home buyers will see your home on ChicagoDreamHome.com, Rubloff.com, Realtor.com and

it’s syndicates, and all my on-line social networks.

I am your Local Specialist Online

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A Virtual Showing for Online buyers before they even walk in the door

• Multiple Photos

• Virtual Tour

• Custom Floor Plans

• Printable Brochure

• Maps for the Home and Neighborhood

• Mortgage Calculator

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Using print

How would you like your home marketed?

OR

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Comprehensive content including customized home description, multiple photos, virtual tours and interactive consumer contact opportunities which allow me to present your home in the best possible light.

ONLINE

Using the power of the Internet!

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*Media Metrix May 2004 Time Spent Searching on Comparable Real Estate Aggregation Sites

Buyers spend more time on REALTOR.com®

Percent of Time Spent Searching on

Comparable Real Estate Aggregation Sites*

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Source: Media Metrix, May 2004

Total users per month

Yahoo! Real Estate

374,000

493,000

733,000

558,000

6,133,000

1,690,000

0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000

Homes.com

ZipRealty.com

RealEstate.com

eBay Real Estate

REALTOR.com®

7,000,000

More buyers search REALTOR.com®

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By listing with me, your home will be on REALTOR.com®. The door will be opened to millions of online buyers actively looking to purchase.

Benefits:

• I will add what consumers want to see, additional photos.

I will Showcase Your Home on REALTOR.com®

• Buyers can contact me 24/7 via email, phone or fax.

• I will create a custom property description which will describe your home in detail and offer neighborhood information.

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Twenty Times More Exposure!** Featured Homes™ ensures that your home stands out at the top of the search criteria page – linking buyers directly to your property’s details and my contact information.

Featured Homes™ positions are limited in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com®*

*Media Metrix, May 2004. **Based on Homestore, Inc.’s internal accounting for May 2003 - April 2004, average measure of property listings with Featured Homes vs. property listing without Featured Homes

Benefits:

• Differentiates your home in front of millions of potential buyers.

• Attracts targeted home searches to your property.

I Will Feature Your Home First

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Tracking Traffic to Your HomeI will show you how often your home was “shown” online

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Your home will also be listed on these sites:

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• I will feature your home on the #1 real estate site* so it can be seen first and get as much as twenty** times more exposure.

• I will submit your property to multiple Web sites on the Internet including REALTOR.com.®

• I will include multiple photos in marketing your property online.

*Media Metrix, May 2004. **Based on Homestore, Inc.’s internal accounting for May 2003 - April 2004, average measure of property listings with Featured Homes vs. property listing without Featured Homes

My Online Marketing Pledge

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Maureen Moran, QSC, e-Pro

*Media Metrix, May 2004. **Based on Homestore, Inc.’s internal accounting for May 2003 - April 2004, Average measure of property listings with Featured Homes vs. property listing without Featured Homes

My Online Marketing Pledge

• Each online listing will include detailed information about your property for buyers to view.

• Each site that features your property will include multiple ways to inquire about your property.

• Inquires about your property will be responded to in a timely manner.