deca guide 2011-2012

FIND

your future

Take DeVry University’s personality assessment to learn more about yourself.

There really are no right or wrong answers—just stick with the facts and we’ll

steer you toward a future career that’s just right for you.

Create a profi le and plan your future at devry.edu/careershop.

Connect with us:

In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission of the North Central Association, www.ncahlc.org. Keller Graduate School of Management is included in this accreditation. DeVry University operates as DeVry Institute of Technology in Calgary, Alberta. DeVry is certifi ed to operate by the State Council of Higher Education for Virginia. AC0060. DeVry University is authorized for operation by the THEC. www.state.tn.us/thec. Nashville Campus – 3343 Perimeter Hill Dr., Nashville, TN 37211. Program availability varies by location.©2011 DeVry Educational Development Corp. All rights reserved.

14785-02 DEVRYU DECA guide ad_8-5x10-875 v2.indd 1 4/1/11 8:48 AM

DECA Fact Sheet ....................................................................................2DECA Images Catalog ...........................................................................9 Apparel............................................................................................................... 10

. Blazers................................................................................................................ 16

. Accessories........................................................................................................17.

. Custom.Products............................................................................................ 18

. Certificates....................................................................................................... 30

. Curriculum.Materials.......................................................................................31

. Competitive.Event.Materials..................................................................... 34

. Order.Form/Instructions............................................................................. 41

Guidelines for Use of DECA Logo ..................................................... 43DECA’s Comprehensive Learning Program .....................................44DECA 2011–2012 Calendar of Events ................................................ 45Recognition Opportunities ................................................................ 46. DECA.Emerging.Leader.Honor.Award.................................................. 46.

. School-based.Enterprise.Certification.Program................................ 47.

. Corporate.Partner.Projects:.DeVry,.FIDM,.Finish.Line......................... 48

. H&R.Block.Dollars.&.Sense.National.Challenge................................. 49

. DECA.2011–2012.Membership.Campaign............................................. 50

Competitive Events Guidelines ......................................................... 58 DECA’s.Program.of.Competitive.Events.............................................. 58

. Competitive.Events.Changes.for.2011–2012........................................ 62

. Competitive.Events.List.............................................................................. 63

. Event.Sponsors.............................................................................................. 64

. Dress.Code....................................................................................................... 66. .

. Principles.of.Business.Administration.Events......................................67

. Sample.Interview........................................................................................... 69

. Team.Decision.Making.Events...................................................................72

. Sample.Case.Study........................................................................................75. .

. Individual.Series.Events.............................................................................. 79

. Sample.Role-play........................................................................................... 82

. Competitive.Event.Checklist..................................................................... 86

. Written.Event.Entry.Statement.of.Assurances...................................87

. Business.Operations.Research.Events.................................................. 88

. Community.Service.Project....................................................................... 95

. Creative.Marketing.Project.......................................................................102

. Entrepreneurship.Promotion.Project....................................................108

. Financial.Literacy.Promotion.Project....................................................114. .

. Learn.and.Earn.Project...............................................................................120

. Public.Relations.Project............................................................................. 127

. Entrepreneurship.Written.Event............................................................. 133

. International.Business.Plan.Event......................................................... 140

. Entrepreneurship.Participating.Event

.........(Creating an Independent or Franchising Business)................. 147

. Advertising.Campaign.Event................................................................... 152

. Fashion.Merchandising.Promotion.Plan.Event.................................. 157

. Sports.and.Entertainment.Promotion.Plan.Event............................ 162

. Professional.Selling.Events....................................................................... 167

. Stock.Market.Game...................................................................................... 171

. Virtual.Business.Challenge (Retail and Sports)................................ 175

DECA GuideJuly, 2011 • Volume 43, Issue 1

The DECA Guide is published annually by DECA Inc. for the exclusive use of its teachers/advisors.

DECA • 1908 Association Drive Reston, VA 20191-1594

(703) 860-5000 • Fax (703) 860-4013www.deca.org • [email protected]

DECA Guide2011–2012

DECA.prepares.emerging.leaders.and.entrepreneurs.in.marketing,.finance,.hospitality.and.management.in.high.schools.and.colleges.around.the.globe.

MARKETING

FINANCE

BUSINESSMANAGEMENT +

ADMINISTRATION

HOSPITALITY+ TOURISM

EN

TREP

RENEURSHIP.... ENTREPRENEURSHIP....

EN

TREPRENEURSHIP....ENTREPRENEU

RSH

IP...

.

FACT.SHEET

MISSION STATEMENT

MEMBERSHIP BY THE NUMBERS

CAREER CLUSTERS

LEARN.MORE.AT.DECA.ORG

COMPREHENSIVE LEARNING PROGRAM

SOCIAL.MEDIA.+.ONLINE.CHALLENGES

SCHOOL-BASED.ENTERPRISES

PUBLICATIONS

EDUCATIONAL.CONFERENCES

COMPETITIVE.EVENTS.PROGRAM

COLLEGE.+.BUSINESS.PARTNERSHIPS

DECA’s.Comprehensive.Learning.Program.integrates.into.classroom.instruction,.applies.learning,.connects.to.business.and.promotes.competition.

DECA.prepares.the.next.generation.to.be.academically.prepared,.community.oriented,.professionally.responsible,.experienced.leaders.

188,000 MEMBERS.|.3,500 CHAPTERS

DECA.extends.the.teaching.and.learning.of.National.Curriculum.Standards.in.four.career.clusters.

When.selecting.a.career.DECA.members.are.more.likely.to.select.a.career.in.marketing,.finance,.hospitality.or.business.management.

COLLEGE + CAREER READY

<ALASKA

<GERMANY

<GUAM

<HAWAII

<KOREA

<MANITOBA

<ONTARIO

<PUERTO.RICO

<QUEBEC

<>.10,000

<7,500–10,000

<5,000–7,500

<2,500–5,000

<1,000–2,500

<<.1,000

DECA.members.are.academically.prepared.students.who.will.enter.college.with.credits.and.other.forms.of.academic.credentials.

<DECA.<NATIONALAdvanced.Placement College.Credit.Courses Gifted/Accelerated.Programs International.Baccalaureate

DECA.Inc..is.a.501(c)(3).not-for-profit.student.organization..The.United.States.Congress,.the.United.States.Department.of.Education.and.state.and.international.departments.of.education.authorize.DECA’s.programs.

Research.findings.courtesy.of.the.National.Research.Center.for.Colleges.and.University.Admissions..The.sample.included.14,309.high.school.DECA.members.and.was.compared.to.data.from.more.than.one.million.students.nationwide.

86%of.DECA.members.report.an.A.or.B.average.

90%of.DECA.members.plan.to.further.their.studies.in.marketing,.finance,.hospitality.and.business.management.or.become.entrepreneurs. 27%

of.DECA.members.are.very.interested.in.starting.their.own.business..

50%of.DECA.members.are.obtaining.career.experience.through.employment.

Future Major/Career Path DECA National

Accounting/Finance. 4.7%. 2.6%

Advertising/Public.Relations. 3.3%. 0.7%

Business.Administration. 8.4%. 5.1%

Business.-.International. 5.2%. 1.5%

Business.Owner/Entrepreneur. 14.0%. 4.2%

Fashion.Merchandising. 5.7%. 2.4%

Hotel/Resort.Management. 1.3%. 0.4%

Sales/Marketing. 4.7%. 0.8%

Sports.Marketing/Management. 5.7%. 0.7%

Travel.and.Tourism. 1.1%. 0.7%

35%

25%

15%

5%

www.NAPAonline.com800.LET.NAPA

NAPA is proud to partner with DECA to help students across the country advance their marketing and service skills. Together with DECA, NAPA is a resource for scholarships, competitive events, employment opportunities and local connections. For more information on career opportunities in our 6,000 stores, 64 distribution centers and 13,000 NAPA AutoCare Centers, go to NAPAonline.com or call 1-800-LET-NAPA.

NAPA OFFERS:Scholarships I Training I Employment

PUT YOUR FUTURE ON THE

RIGHT TRACK.

NHQ-694 DECA AD.indd 1 2/9/11 5:15 PM

www.NAPAonline.com800.LET.NAPA

NAPA is proud to partner with DECA to help students across the country advance their marketing and service skills. Together with DECA, NAPA is a resource for scholarships, competitive events, employment opportunities and local connections. For more information on career opportunities in our 6,000 stores, 64 distribution centers and 13,000 NAPA AutoCare Centers, go to NAPAonline.com or call 1-800-LET-NAPA.

NAPA OFFERS:Scholarships I Training I Employment

PUT YOUR FUTURE ON THE

RIGHT TRACK.

NHQ-694 DECA AD.indd 1 2/9/11 5:15 PM

There’s a way. At Walgreens, you’ll find great opportunities to build a rewarding career in our stores,

corporate headquarters, distribution centers or our health and wellness division. Each job offers you

the potential for growth and a clear path to advancement, in the workplace and beyond. Expect a diverse,

positive environment, complete with supportive co-workers and the tools you need to pursue your

interests and grow your skills.

To apply, visit www.walgreens.jobs

What if you found opportunity right in your community?

Growth. Performance. Success. FULFILLED

Walgreens is an Equal Opportunity Employer and welcomes individuals of diverse talents and backgrounds. Walgreens promotes and supports a smoke-free and drug-free workplace.

A Great Opportunity Is Always In Style

Have you met the world’s largest off-price retailer? We bet you have... You already know our stores are great places to shop. Well, they’re also great places to start building your career. A part-time job at a T.J.Maxx or Marshalls store is a way to get real experience in the retail world you’ve been learning about through DECA and get your foot in the door of a $20 billion industry- leading company. Think of it as a paid internship that could lead to career development opportunities in Store Management, Marketing, Merchandising, Buying, Finance or Human Resources. Oh, and did we mention the discount on clothing?

T.J.Maxx and Marshalls are equal opportunity employers committed to workplace diversity.

Be sure to visit your localT.J.Maxx and Marshalls –

who doesn’t loveto multi-task?

Shopping and buildingrelationships within

the community!

Find more than fashion at:

www.tjmaxx.com

www.marshallsonline.com

9

DECA Images

2011 PRODUCT CATALOG

10

APPAREL | Tees

A. ROCKER TEEBlack tee made of lightweight 4.5 ounce, 100% ringspun cotton makes this shirt feel weightless!

DECA rocker logo, slightly weathered, for a worn in look.

DSRS S–2XL $12.00

B. VINTAGE TEEHigh quality vintage look and feel tee. Smoke gray with blue and white DECA logo.

DSSMT S–2XL $18.00

C. CHAPTER TEEPriced right and ready to wear for your chapter’s next civic project or meeting. White 100% cotton

tee with blue and gold screened logo.

DSWAD S–4XL $10.00

D. ATHLETIC TEESport gray tee made of 100% preshrunk cotton with two-color DECA athletic logo.

DSSGTEE S–3XL $12.00

E. SPORT TEEHere’s one for the whole team! Black 100% preshrunk cotton tee with one-color DECA sport logo.

DSPORT S–3XL $12.00

F. LONG SLEEVE TEESport gray 100% preshrunk cotton long sleeve tee. Updated eat, sleep, DECA logo printed on front

with DECA printed on the sleeve.

DSNLST S–3XL $18.00

A. B. C. D. E.

F.

11

APPAREL | Rainbow Tees

RAINBOW TEESNEW COLORS!New colors for a new year!

A. Daisy Yellow RSDSY S–3XL $12.00B. Heliconia Pink RSHELICON S–2XL $12.00C. Irish Green RSIRSH S–3XL $12.00D. Royal Blue RSRYL S–3XL $12.00

Customize with Your School Name

See Page 18 for more details.

A.

B.

C.

D.

12

A. HOT PINK HOODED SWEATSHIRT | NEW!Hot pink hooded sweatshirt with DECA heart logo in black and white.

DSHPHH XS-2XL $37.00

B. OPEN NECK TUNIC | NEW!Garment washed, brushed fleece tunic. DECA appliquéd on front.

DSONT S-2XL $45.00

C. BLACK HOODED SWEATSHIRT | NEW!Black hooded sweatshirt with DECA heart logo in pink and white.

DSBHH XS-2XL $37.00

D. ZEBRA PRINT HOODED SWEATSHIRTNEW!Turquoise hooded sweatshirt with DECA appliquéd in zebra print.

DSTAZ XS-2XL $37.00

E. V-NECK TEE | WHILE SUPPLIES LAST!Turquoise v-neck tee made of lightweight 100% cotton. Weathered 1946 logo printed on front.

DSVT S–2XL $18.00

SHOP DECA IMAGES WWW.DECA.ORG/SHOP

APPAREL | Ladies’

A.

B. C.

D.

E.

13

APPAREL | Fleece

A. NAVY HOODED SWEATSHIRTNavy hooded sweatshirt made of 50% cotton/50% polyester blend. Two color DECA athletic logo

screened on front.

DSNHST S–3XL $25.00

B. ZIP-UP HOODED SWEATSHIRT | NEW!Oxford Gray full-zip hood. DECA appliqué across front chest.

DSFZH S-2XL $35.00

C. APPLIQUE HOODED SWEATSHIRT | NEW!Royal blue hooded sweatshirt with white and royal tackle twill appliqué lettering.

DSRBH S-3XL $38.00

D. PAJAMA PANT | NEW!Plaid pajama pants in royal blue. Drawstring waist. DECA printed down leg. Coordinate with the

Applique Hooded Sweatshirt.

DSNHST S–3XL $25.00

E. SPORT GRAY HOODED SWEATSHIRTSport gray hooded sweatshirt made of 50% cotton/50% polyester blend. Two color DECA athletic

logo screened on front.

DSSGH S–3XL $25.00

F. TIE DYED HOODED SWEATSHIRTNavy hooded sweatshirt with tie dye appliqué lettering.

DSTDH S-2XL $40.00

FLEECE LINED NYLON JACKET | NEW!Wind and water resistant nylon jacket with fleece lining. DECA logo embroidered in white.

DSBLJ XS-4XL $35.00

A.

B.C.

D.

E.

F.

14

APPAREL | Polos

A. CHAPTER POLOQuality 6 ounce 100% soft ringspun cotton pique polo at affordable chapter pricing. Now

available in men’s and ladies’ sizing. New DECA logo, embroidered.

Ladies’ DSLNCP S–3XL $18.00Men’s DSMNCP S–4XL $18.00

B. PREMIUM POLO | NEW!Combed cotton pique polo in kelly green won’t fade, pill, or wrinkle. Collar won’t curl.

Ladies’ DSKGLP S-3XL $25.00 Men’s DSKGMP S-3XL $25.00

C. THEME POLO | NEW!Dusty blue polo made of 100% Egyptian cotton. No curl collar. Aspire Higher logo

embroidered on the left chest.

CI12TP S-5XL $30.00

D. IZOD POLO | WHILE SUPPLIES LAST!Luxury Izod polo available in men’s and ladies sizing. New DECA logo on chest with DECA

embroidered on the sleeve.

Ladies’ DSIZODL S–2XL $35.00Men’s DSIZODM S–2XL $35.00

15

APPAREL | Business Casual

CLASSIC TIESilk red-striped tie is always a classic.

DSMTIE $25.00

DECA TIESChoose from 3 great colors that coordinate with the official DECA blazer.

Green DSMTIE-G $25.00Yellow DSMTIE-Y $25.00Navy DSMTIE-N $25.00

DECA SCARVESChoose from 3 great colors that coordinate with the official DECA blazer. Oblong scarf with

diamond logo border.

Green DSCRF-G $25.00Navy DSCRF-N $25.00Yellow DSCRF-Y $25.00

A. WHITE DRESS SHIRT Long sleeve oxford constructed of 65% cotton/35% polyester fabric with stain release

technology. Looks great alone or worn under the official DECA blazer. Available in both

men’s and ladies’ sizes.

Ladies’ DSWDSL S–2XL $28.00Men’s DSWDSM S–4XL $28.00

B. VAN HEUSEN DRESS SHIRTWHILE SUPPLIES LAST!Yellow dress shirt with DECA embroidered in matching color for a tone on tone effect. Looks

great alone of worn under the official DECA blazer. Ladies’ shirt has 3/4 sleeves and a fitted

silhouette. Men’s shirt offered as long sleeve with a relaxed fit.

Ladies’ DSYDSL S–2XL $35.00Men’s DSYDSM S–3XL $35.00

C. PERFORMANCE TWILL SHIRTWHILE SUPPLIES LAST! Ivy green twill shirt with DECA logo looks great with khaki pants. It even coordinates with

the official DECA blazer! Made of 60/40 cotton/polyester blend this shirt is no stain, no fade,

no wrinkle, no shrink and even fights against UV rays! Available in men’s and ladies’ sizes.

Ladies’ style offers front and back princess seaming for gentle shaping.

Ladies’ DSLIGT S–2XL $32.00Men’s DSMIGT S–4XL $32.00

16

APPAREL | Blazers

OFFICIAL DECA BLAZERSOfficial DECA Blazers are a requirement for competition at the ICDC. Blazers are sold through

mail order and on–site at the ICDC only. Blazers are not available for purchase at local, state or

regional conferences. The DECA blazer patch is not available for individual sale. Blazers will only be exchanged/returned if they are in new condition with the sleeve tags still attached.

POLYESTER DECA BLAZERSOfficial DECA blazers in a single-breasted, two button, navy woven polyester.

Men’s DSMBLZ $72.00Ladies’ DSLBLZ $72.00

POLY-WOOL DECA BLAZERSAlso available as a special order are 55/45 poly-wool blend blazers.

Men’s DSMWBZ $109.00Ladies’ DSLWBZ $109.00

These blazers are shipped directly from our supplier and may not be available for rush delivery.

Poly-wool blazers are not available for sale at the ICDC. Please select size and length from size

chart shown.

DECA BLAZERS BUTTON REPLACEMENTReplacement buttons for the official DECA blazer.

Large BLAZERBUTTONL .75Small BLAZERBUTTON .75

MEN’S SIZESPolyesterRegular 5’7”-5’11”

Short 5’3”-5’7”

Tall 6’0”-6’3”

36 38 40 42 44 46 48 50 52 54 • • • • • • • • • • • • • • • • • • • • • • •

Poly-woolRegular

Short

Long

X-Long

36 38 40 42 44 46 48 50 52 54 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

DECA BLAZER SIZING CHART

Poly-woolRegular

2 4 6 8 10 12 14 16 18 20 22 24 • • • • • • • • • • •

33 34 35 36 37 38 40 41 43 45 46 48 26 27 28 29 30 31 33 34 36 37 39 41 36 37 38 39 40 41 43 44 46 47 49 51

LADIES’ SIZESPolyesterRegular

Tall

Bust

Waist

Hips

2 4 6 8 10 12 14 16 18 20 22 24 • • • • • • • • • • • 6T 8T 10T 12T 14T 16T 18T 20T

Please contact customer service if you need a size not shown above at 703-860-5000

or [email protected].

For updates on the new blazer patch and the blazer patch exchange program visit www.deca.org/shop

DECA Images is pleased to partner with the TwinHill division of Men’s Wearhouse.

Men’s Wearhouse will offer the following services on the TwinHill blazers.• Free pressing• Preferred pricing on alterations• Discount coupons good at

Men’s Wearhouse and K & G locations

17

ACCESSORIES | Jewelry

ADVISOR PIN | 22 KARAT GOLD PLATED!This 22 karat gold plated pin looks great on blazers/suit jackets. Enlarged to show detail.

DSAP $10.00

CHAPTER OFFICER PINGold tone pin with blue enamel background. Available with year guard and with or without an

officer dangle. See below for dangle selection. Enlarged to show detail.

DSCOP-1 $9.50 Pin and year guardDSCOP-2 $10.00 Pin and year guard and officer danglePlease specify year guard. Years available 2011-2014

Dangle Selection:

PresidentGavel

Vice PresidentTorch

Secretary Quill

Treasurer Key

Parliamentarian Mace

Historian Quill & Scroll

Reporter Winged Pen

DISTRICT OFFICER PINThis gold tone pin, accented with blue, comes with year guard, chain and officer dangle. See above

for dangle selection. Specify year guard. Enlarged to show detail.

DSDOP $10.00

STATE OFFICER PINThis gold tone pin comes with year guard, chain and officer dangle. See above for dangle selection.

Specify year guard. Enlarged to show detail.

DSSOP $10.00

PRESENTATION PINGold tone pin with new DECA logo makes a great gift for members or DECA supporters. Enlarged

to show detail. Pin is presented on card stcok backing that includes the DECA logo and mission

statement.

DSPPN $4.00

HISTORY OF DECA PIN SET | NEW!Five piece pin sets show the progression of the DECA diamond from the beginning to the new logo

adopted July 1, 2010. Makes a great gift! Comes in a two piece gift box. Enlarged to show detail.

DSHPS $12.00

EARRINGS | NEW!Show your DECA spirit with DECA earrrings

DSEAR $10.00

HAIR CLIPS | NEW!Clip your hair back in style with the DECA hair clips.

DSHAIR $8.00

18

CREATE YOUR OWN CUSTOM DESIGN | CUSTOM SCREEN PRINTING AND EMBROIDERYDECA Images is proud to offer custom apparel to our members, chapters and state associations. Select from one of the designs shown above or use our talented designer to create your own unique design. For

quantities over 12 (of the same shirt), e-mail DECA Images at [email protected] for more information. Allow approximately 15-20 business days for delivery. Rush delivery may be available for an additional

fee. For quantities less than 12, visit http://decaimages.gigabitprint.com. Please note that not all designs or color combinations shown above may be available if purchasing less than 12 pieces.

Design 1-A Design 1-B Design 1-C Design 1-D Design 1-E

Design 2-A Design 2-B Design 2-C Design 2-D Design 2-E

Create

Your OwnDesign

Design 3-A Design 3-B Design 3-C Design 3-D Design Custom

CUSTOM APPLIQUÉ SWEATSHIRT PROGRAM | MINIMUM 12 PIECES!Back by popular demand is the custom appliqué sweatshirt program. Customize appliqué sweatshirts with DECA appliqué on front and school name/mascot embroidered on front as well. Numerous colors and

designs to choose from! For more information, please e-mail [email protected]. As this product involves a labor intensive process, please allow approximately 4-6 weeks for delivery.

APPAREL | Custom Products

19

INTERNATIONAL DECA CINCH PACK | NEW!This cinch pack is great for showcasing DECA’s trading pins at ICDC and other conferences.

CICP-1 $8.00

COURIER BAGThis portfolio bag features a front zippered accessory pocket and webbed handles. Shoulder strap

included.

DSCB $8.50

FLAP ANGLE BAGMessenger style bag with front flap, velcro closures, organizer pockets under flap, grommet on

front for headphones, mesh water bottle pocket, adjustable shoulder strap and single carrying

handle on top.

DSFAB $20.00

PINK TOTEWhite and pink tote with snap closure.

DSPTOTE $15.00

DRAWSTRING SPORT BAGDrawstring sport bag with two exterior mesh pockets.

DSSB $12.00

LAPTOP BAG | NEW!Black and gray messenger style laptop bag with large main compartment with laptop sleeve.

Includes front zip pockets, media pocket, beverage pocket, organization under flap and removable

shoulder strap.

DSLTB $40.00

ACCESSORIES | Bags

20

FEATURED ITEMS

AMBASSADOR PENAn affordable classic pen styled with an ergonomic rubber grip. Featured in blue with 24 karat

gold plated accents. Packaged in an individual gift box, this makes an ideal present for speakers,

judges or yourself!

DSNAP $4.00

GIFT PENReal carbon fiber makes for a spectacular silver and black combination. Guaranteed smooth writing!

Laser engraved DECA logo. Comes with matching gift box with magnetic closure.

DSNGP $16.00

ACCESSORIES | Pens

THE GRADERAmazing free ink system roller ball pen with guaranteed smooth writing and clean crisp ink

laydown. Generous red ink supply ensures long pen life.

DSRGP $1.25

THE BRITE LINERLong lasting, neon yellow hi-liter.

DSBL $1.25

CALCULATOR Basic four function calculator.

DSFLPC $4.00

Now With 24 KaratGold Plated Accents

PENCILS#2 lead, round blue pencils. Sold by the dozen or gross.

DSBP $2.75 for 12 (1 dozen) DSBP-1 $30.00 for 144 (1 gross)

CLICK PENSAffordable retractable ball point pen with black ink in a medium point. Sold by the dozen or gross.

DSCPD $5.00 for 12 (1 dozen) DSCPG $55.00 for 144 (1 gross)

THE WIDE BODY PENSmooth writing is just a click away with the DECA Wide Body Pen.

DSWB $1.00

21

JUNIOR NOTEPADJunior sized plastic covered notepad. Fold over

flap and pen loop closure. Includes matching

color folding mini pen.

Measures 5 5/16” x 3 15/16”.

DSJNP $5.00

WRITTEN EVENT FOLIOSSoft vinyl, 3-ring folio required for all ICDC written

events. The older style written event folios will be

accepted at the ICDC.

DSWEF $2.50

ACCESSORIES | Necessities

DECA CREST NOTE CARDSWHILE SUPPLIES LAST!Crisp white textured linen card stock features an

embossed DECA Crest. Each set contains 25

cards and envelopes. 4 ½” x 6”. Don’t

forget to purchase the mini stickers to

seal the envelopes!

DSCARDS $15.00

MAGNETIC CLIP, 3 PACKThese clips are great for holding papers that need to be graded. With a magnetic back, these clips

can be stored on the side of file cabinets or blackboards. Clips are sold as a set of three.

DSMC-3 $12.00 Set of 3

POCKET FOLDERNEW DESIGN!Blue linen folder with silver DECA logo on front, mission

statement, in silver, printed on inside pocket. Includes

business card slots. Ideal for conferences, meeting notes

and proposals.

DSPF $3.00 Save on 50+ $2.50 each

POST-IT NOTE CASEKeep your post-it notes within reach with this post-it note case. Constructed of faux leather, this

case holds post-it notes and flags. Calendar insert can easily be replaced with your favorite DECA

photo. Makes a great gift!

DSPCS $12.00

THE CUBE3M brand post-it note cube. 2 ½” square.

DSPNC $10.00

THREE RING BINDERS

Available in 1” and 2” size. Required for

School Based Enterprise project.

DSB-1 $5.00 1” spineDSB-2 $6.00 2” spine

MINI STICKERSWHILE SUPPLIES LAST!1” gold foil embossed seals, ideal for sealing envelopes

and personalizing correspondence. Sold as sheets of 25.

DSMSTKR $1.75 per sheet SALE $1.00 per sheet

FLASH DRIVE1 GB flash drive with DECA logo laser-engraved

DSFD $14.00

22

ACCESSORIES | Mugs

CAMELBAK® WATER BOTTLE

Camelbak® brand water bottle. Twenty-four

ounce capacity. BPA free. No spill.

Berry DSCAMEL-P $20.00Royal DSCAMEL-R $20.00

STADIUM CUP16-ounce stadium cup. White with blue

DECA logo.

DSWCP $.75 Save on 50+ .70

TUMBLERThis 30-ounce tumbler comes in two

frosted fashion colors.

Pink DSCUP-PNK $2.25 Blue DSCUP-B $2.25

DECA JAVAYou enjoyed the coffee house style of this mug before and will love it again in this new color and

updated logo. White mug with coffee colored logo. Great for soup and other beverages too!

DSCMG $7.00

TRAVEL MUGA 16-ounce double wall constructed travel mug

with a stainless steel interior and exterior. Also

comes with a push on lock top lid. Easily fits into

most auto cup holders. Individually packaged in a

white box. Makes a great gift!

DSTM $12.00

WATER BOTTLEWHILE SUPPLIES LAST!21-ounce capacity bottle with pop up spout. Fits most auto

cup holders.

DSBWB $2.00

SWEET SPOT MUG NEW!

The Sweet Spot Mug highlights the new DECA

diamond on the “sweet spot” of the handle.

DSSSM $10.00

23

ACCESSORIES | Travel

GARMENT SLEEVEProtect your DECA blazer and other professional dress

outfits with this navy garment sleeve. Silkscreened DECA

logo in white. Hanger not included.

DSGS $5.00

ID BADGE HOLDERSClear plastic sleeve for paper badges, sealed on three sides. New bulldog clip.

DSHOLDER-BG $14.00 for 50 $25.00 for 100

ID BADGESLaser-fed paper badges. Black or blue logo. Badges come 6 per sheet.

Black DSIDB-BLK $6.00 for 9 sheets $10.00 for 17 sheetsBlue DSIDB-BLU $6.00 for 9 sheets $10.00 for 17 sheets

ID BAG | SALE!Nylon neck bag measures 5” x 4”. Royal blue with screened logo. Cord toggle, two zippered

pockets and one clear outer pocket for ID. Great for travel.

DSIDHLDR $5.00 SALE $2.00

LUGGAGE TAGRigid luggage tag withstands tough travel treatment. Clear compartment on reverse side holds ID

card or standard business card.

DSLT $1.00

PIGGY BANKIt’s never too late to start saving for ICDC

and there’s no better way to save

than by using the DECA piggy bank.

“Saving for ICDC” is printed on the

side of the pig.

DSPIG $5.00

Visit us on the web at www.deca.org

Visit us on the web at www.deca.org

NAME BADGE LANYARDRoyal blue lanyard with metal bulldog clip to keep your ID or name badge in clear sight. Badge

not included.

DSNBL $2.50 Call for quantity discounts of 50+

LANYARDS | NEW!These new lanyards come in two great designs!

Striped CIBL $6.00Swirled CIGL $6.00

24

TECHNOSKINZ BACK BY POPULAR DEMAND!Add DECA flair to your laptop, MP3 player or cell phone with these great TechnoSkinz.

DSTSKNZ $5.00

ACCESSORIES | DECA Gear

BUSINESS CARD CASEThis affordable case holds business cards. Made of synthetic leather.

DSCC $5.00

BUSINESS CARD HOLDERSilver tone laser engraved card holder comes in an elegant two piece gift box.

DSSCC $12.00

CAR DECALStatic cling decal with white DECA logo looks great on a car or classroom window.

DSCD $3.00

CAR MAGNETRoyal blue, oval car magnet with white DECA letters. Measures 5.75”

DSCARMAG $2.00

CARABINER KEY STRAPBlue with gold lettering key strap.

DSLAN $6.00

KEY CHAINRectangular key chain is made of brushed and shiny silver. Laser-engraved DECA logo creates a

clean, sophisticated look. Gift boxed.

DSBSKC $7.00

LANYARDSNavy blue lanyard with white DECA woven throughout. Detachable key ring. Also available in soft

pink.

Blue DSWVNLAN $6.00 Pink DSWVNLAN – P $6.00

25

GIFT BAGPresent your gifts in style. Navy blue bag with DECA logo. Tissue paper is not included.

DSBAG $4.00

ACCESSORIES | Graduation

GRADUATION STOLESBlue stole features white embroidered

design and the white stole features blue

embroidered logo. Back by popular demand

is the gold stole with the blue logo.

Blue DSTLE-B $12.00Gold DSTLE-G $12.00 White DSTLE-W $12.00

HONOR CORDRecognize your outstanding DECA members with blue and

white honor cords.

DSHC $12.00

GRADUATION TASSELAvailable in blue and white and adorned with

a hanging DECA emblem.

DSTSSL $6.00

CD CASE | WHILE SUPPLIES LAST!Black stitched synthetic leather case with subtle yet sophisticated debossed DECA logo. Holds 24

CDs. Makes an excellent gift.

DSGCDH $10.00 SALE $7.50

WRITING PAD | WHILE SUPPLIES LAST!Leather portfolio with stripe includes 2 interior pockets, clear ID holder, writing pad and elastic pen

loop. Look for a new design in the January Images and Friends catalog.

DSNWP $35.00

NEW DESIGN!Now in blue and white

26

SCRAPBOOKThis expandable 13” x 13” scrapbook includes 25 12” x 12” sheet protectors and crisp white insert

sheets; everything you need to showcase your DECA activities! Holds standard size scrapbook

paper and sheet protectors.

DSNSC $36.00

AUTOGRAPH FRAMEDisplays 3 ½ x 5 ½ photo. Shadow box styling allows you to display mementos from conferences

or the DECA year. Comes with DECA logo’d marker for autographing the area around the picture.

DSAFR $20.00

ACCESSORIES | Memories

LETTERMAN PATCH | WHILE SUPPLIES LAST!This 4” felt and chenille patch looks great on letterman jackets. Look for a new design in the

January Images and Friends catalog.

DSLMP $9.00

FRAMEThis black padded faux leather frame is accented with white top stitching and white faux leather

mat. This 4” x 6” frame stands horizontally with DECA logo imprinted on the bottom. Frame

measures 6 ½” x 8” and comes in its own box. Makes a great gift! Consider pairing this with the

photo album.

DSFRM $8.50

PHOTO ALBUMBlack faux leather photo album is accented with white stitching and coordinates with the frame.

The 6” x 4” album holds 24 photos and has a 3” x 2” cameo cover. This comes individually boxed

and makes a great gift!

DSPAL $8.50

CREST DECALBlue and white inside stick decal

measures 3”.

DSRDCL SALE $.25

STICKERSEach sticker measures 2”.

DSSTK-50 $8.00 50 stickers

DSSTK-100 $15.00 100 stickers

PROMOTIONAL BUTTONS1 1/4” round buttons with safety clutch pin, are a great way to

promote your DECA chapter.

DSBTN $6.00 10 buttons DSBTN-50 $25.00 50 buttons

27

ACCESSORIES | Decorate

BALLOONSDesigned to coordinate with the DECA pennant, these 9” bright

blue balloons are sold in packs of 50 or 100. Logo will not fade

when inflated.

DSBLN-50 $11.00 50 balloons DSBLN-100 $20.00 100 balloons

BANNERDurable, water-resistant screened nylon banner, sized 3’ x 6’ can be personalized with your

school or chapter name. These banners are shipped direct from the manufacturer. Allow 4-6

weeks for delivery. Rush delivery not guaranteed.

DSBNR $150.00 First five characters are free! Add $5.00 for each additional character over five.

MESSAGE BOARDLightweight but durable, this message board wipes clean

with a dry cloth. Packaged with a dry erase pen and an

attachable board hanger.

DSNMB $3.00

MYLAR DECALS | WHILE SUPPLIES LAST!Durable mylar decals available in two sizes. The 9” decal is perfect for podiums and classroom

displays. The 3” size is ideal for personal use on notebooks and automobiles.

DSMYDC $8.00 9” decal DSMMYDC $3.00 3” decal SALE $1.75

TABLE DRAPEThis versatile and attractive table drape can be used at induction ceremonies, meetings or any

event to promote DECA within your school. The blue drape fits an 8’ table and has the DECA logo

silk screened in white. 100% polyester.

DSNTD $75.00

POSTERS | WHILE SUPPLIES LAST!Suitable for framing, each of these beautifully photographed posters illustrates one of the key

principles behind the DECA Creed. Each 18” x 24” poster is available for a limited time. Frames not

included. ON SALE FOR $3.002POST $5.00 Freedom 4POST $5.00 Principles3POST $5.00 Service 5POST $5.00 Creed

HISTORY OF DECA POSTERDecorate your classroom in style with the History of DECA Poster. This 17 x 22 poster shows the

progression of the DECA diamond.

HPOST $2.00

PODIUM BANNERMade of 100% rayon, this podium banner

measures 31” x 24”. Blue fabric with white tassel

fringe. DECA logo screened on front. Dowel not

included.

DSPOBA $30.00

PENNANT Blue and white pennants

feature the DECA logo.

Waterproof and durable, each 60

foot section can be cut to fit your

needs.

DSPNT $20.00

28

CREATE YOUR OWN

CUSTOM MESSAGES

ON YOUR PC PRINTER

CREATE YOUR OWN

CUSTOM MESSAGES

ON YOUR PC PRINTER

SMART SIGNS®NEW FROM DECA IMAGES

$100

DECA SMARTSIGN®SMARTLENS™ technology allows you to create your own custom message on your PC printer. Sign

dimensions are 22” x 28” and window is 8 ½” x 14”.

Special shipping and handling charges will apply.SS1 $100.00

DECA SPRINT BANNERAssembles in seconds without the use of tools. Just open the banner, put the unit on the floor,

attach the graphic and adjust to the desired height. Banner is 36”wide x 84” tall. Can be displayed

up to 8’ high with the stand.

Special shipping and handling charges will apply.BNR1 $200.00BNR2 $200.00BNR3 $200.00STND $125.00Purchase the banner and the stand together for $300.00

BANNER AND SMARTSIGN® CASESSMARTLENS™ technology allows you to create your own custom message on your PC printer. Sign

dimensions are 22” x 28” and window is 8 ½” x 14”.

Special shipping and handling charges will apply.HSS05 $100.00 (Holds 5 SMARTSIGNS)

HSS20 $275.00 (Holds 20 SMARTSIGNS)

HBNR1 $125.00 (Holds 1 Sprint Banner and stand)

29

SPRINT BANNERSNEW FROM DECA IMAGES

BNR1 BNR2 BNR3

BOTH SMART SIGNS® AND SPRINT BANNERS CAN BE CUSTOMIZED WITH YOUR STATE OR CHAPTER NAME.

CONTACT DECA IMAGES FOR MORE INFORMATION

$300Including stand

$200Banner Only

30

Recognition Certificates | Chapter and District

ACCESSORIES | Certificates

Competitive Event Certificates

Blank for District Level CECEDB-1

Blank for State LevelCECESB-1

CERTIFICATESCertificates are sold individually. Each certificate is $.65

each. When purchasing 100 or more certificates, they

are $.60 each.

DECA SATIN RIBBON20 yard spool of single–face satin fabric ribbon. Use for

gift wrapping or with certificates.

DSRBN $12.00SALE $8.00

Conference Participant DSCONFP-1

Recognition Certificates | State

Certificate of Appreciation for

Competitive Event Judging DSCAST-1

Outstanding Service Award DSOSCR-S-1

Alumni Award of Merit DSAAM-1 Graduation Recognition

Award DSGRAR-1

Active Member Certificate DSAMCP-1

General Recognition Award DSGRHS-1

Certificate for Appreciation for

Competitive Event Judging DSCADR-1

Outstanding Service Award DSOSCR-1

Employer Certificate of Appreciation DSECAR-1

Recognition of Support DSROS-1

CERTIFICATE HOLDERHeavyweight linen paper folder in blue with DECA logo stamped in gold foil. It is slotted to hold an 8 ½” x 11” certificate.DSCH $2.50 Save on 24+ $2.00 each

FOIL SEAL | NEW!2 ½” round gold foil embossed logo stickers with saw tooth edge. Now available in gold or silver. Available in sets of 10 or 50. GOLDDSGFS–1 $2.50 Set of 10DSGFS–5 $10.00 Set of 50SILVERDSSFS-1 $2.50 Set of 10DSSFS-5 $10.00 Set of 50

31

CURRICULUM MATERIALS

ADVISER ESSENTIALS: PROJECT PLANNINGThis book offers guidance for both novice and veteran advisors on how to help student leaders

work through some of the usual tasks that are common to all projects. Topics include: generating

ideas, backwards planning, project budgets, committee guidelines, tracking progress, keeping

files and includes lots of reproducible forms!

AEPP $8.95

THE BUCKS $TART HEREHundreds of ideas for fundraising projects and sales are included in this book. This book also

features: project planning guides, tips for selecting and working with vendors, ideas for making

money, budgeting, pitfalls to avoid, resources and reproducible forms.

LFBSH $14.95

I’VE BEEN ELECTED, NOW WHAT?This guide to officer training is designed to strengthen the confidence of current officers and

encourage members to accept officer positions within your chapter.

IBENW $20.00

PARLIAMENTARY INFORMATION LEAFLETWHILE SUPPLIES LAST!This inexpensive leaflet provides basic but important parliamentary information on motions,

voting and order of business. Sold in sets of ten.

DPINFO $3.50 Set of 10

CHAPTER MANAGEMENT

FEATURED ITEMS

ADVISER’S GUIDE TO STUDENT ACTIVITIES | NEW!Educators who find themselves taking on the role of adviser to a student activity organization often have received no training on how to be an effective

adviser. Rather than leaving new activity advisers to sink or swim on their own, the Adviser’s Guide to Student Activities offers guidance on how to work

with a student organization. Chapters on getting started, organizing the work, meeting management, financial management, evaluation and recognition

provide stategies and tools to help make the advising role go smoothly. This essential resource for any adviser of a student activity organization features:

• Listing of typical adviser responsibilities

• Tips for understanding the organization and getting started with officers

• Guidance on project planning and working with committees

• Tips for planning and conducting effective meetings

• Information on developing project and organization budgets

• Ideas for successful fundraising

• Techniques for effective evaluation

• Strategies for giving constructive feedback

• Ideas for recognizing students, staff, parents, and community volunteers

• Reproducible forms

• And much more!

Making the use of the information and forms in the Adviser’s Guide to Student Activities will enable you—and veteran—advisers to take on their roles with confidence and enthusiasm.

AGSA $9.95

32

CASES IN HOSPITALITY MANAGEMENTOne of the only casebooks available that focuses

specifically on hospitality management, this book

prepares students to be successful managers

by providing an effective connection between

hospitality management theory and real-world

workplace scenarios. Whether managing a kitchen,

dining room, front desk, travel agency, fast food

restaurant or an entire hotel, employees seek cues

and reinforcement from managers to guide their

behavior. This book provides readers with the

opportunity to apply their knowledge, experience

and management skills, allowing them to think

quickly on their feet and react appropriately in a

wide variety of settings.

WCHM $45.00

CONFESSIONS OF AN EVENT PLANNERConfessions of an Event Planner is an “apprenticeship

in a book”. This insider’s guide takes you on a

narrative journey, following a fictional event

planning company that stages various types of

events around the world for many different clients.

Each chapter is set in a unique location, with a cast

of characters and a host of challenges and problems

to overcome. Readers learn what they can come up

against, how to problem solve creatively on the fly,

get ideas for staging spectacular events, and see the

principles of event planning in action. The scenario

in each chapter is introduced by an outline of what

will be covered in the chapter, and each chapter

concludes with a series of review questions to explore key issues and stimulate reflection or

discussion for individuals or groups.

WCEP $34.95

RESTAURANT MARKETING FOR OWNERS & MANAGERSThis complete guide to marketing for restaurant

managers answers the following questions:

• How do I market my restaurant to prospective

customers?

• Do loyalty programs really work?

• How do I communicate with my local

newspaper to get the biggest “bang” for my

marketing buck?

By providing specific tools and methods tying

marketing theory to practice, this concise, easy-

to-use book provides restaurant and food service

managers with answers to these marketing

questions and many more.

WRMOM $30.00

COURSE GUIDE: MARKETING PRINCIPLESMarketing Principles is a year long high-school marketing course

addressing marketing concepts identified in the National Standards

for Marketing Education and the National Career Cluster Initiative

for Marketing. This rigorous course’s scope aligns with that found

in college-level introductory marketing courses. Several hands-on,

standards-based projects are provided to appeal to a variety of

learning styles. © 2009. Length: 239.

Hard copy: MSC-09-001-10 $129.00CD: MSC-09-002-10 $119.00

PROGRAM OF STUDY RESOURCE KIT: MARKETINGThe Marketing Program of Study contains a recommended series

of academic and career courses (grades nine through fourteen)

for any student interested in marketing and its pathways. Based

on national marketing standards and the desire for a seamless

sequence of instruction, this program of study includes career

course descriptions and rigorous, non-duplicated learning

outcomes for all of its career courses. The academic courses which

are included in the program of study meet typical state high school

graduation requirements. © 2009.

Hard copy: MSC-09-007-10 $79.00CD: MSC-09-007CD-10 $69.00

COURSE PROFILE: MARKETING PRINCIPLESNeed help figuring out content priorities for your introductory

marketing course? Ideally, Marketing Principles students would

take Leadership, Personal Finance, and Business and Marketing

Essentials in the semesters leading up to this course. The

Marketing Principles course profile provides a quick overview of

the recommended course content, including recommendations for

sequencing this year-long course. © 2010. Length: approx 50.

CG-10-002-10 $39.00


NATIONAL RETAIL FEDERATION CLASSROOM PACKAGE | SALE!This comprehensive classroom package contains important guidelines, turnkey activities and

resource materials that will help educators better prepare their students for careers in retailing.

CD-ROM, handout masters and overheads included.

DRMRCP $97.50 SALE $80.00

MARKETING CLUSTERHOSPITALITY CLUSTER

33

COURSE GUIDE: INTRODUCTION TO FINANCEOne credit high-school finance course addressing financial concepts identified in the national standards for the finance cluster. Presents a rigorous introduction to the finance cluster pathways. Hands-on, standards-based projects are provided to appeal to a variety of learning styles. © 2009. Hard copy: MSC-09-021-10 $129.00CD: MSC-09-021CD-10 $119.00

COURSE PROFILE: INTRODUCTION TO FINANCEDo you need help building an introductory finance course? The Introduction to Finance course profile provides a quick overview of the recommended course content, including recommendations for sequencing this year-long course. © 2010. Length: approx 50. CG-10-003-10 $39.00

FINANCIAL ANALYSISWritten by the author of Understanding Financial Statements, this book provides more advanced, useful information on topics such as forecasting, budgeting techniques, corporate statements, and the use of common stock and debts for capitalization. DCFA $13.95

UNDERSTANDING FINANCIAL STATEMENTSThis primer of basic business finances takes students through the fundamentals – from balance sheets to profit and loss statements – and translates them into meaningful, usable information. DCUFS $13.95

FINANCE CLUSTER


BUSINESS MANAGEMENT & ADMINISTRATION CLUSTER

COURSE GUIDE: BUSINESS & MARKETING ESSENTIALSBusiness & Marketing Essentials is a challenging year long course that focuses on the core standards of the Business Administration model. © 2010. Length: 360.Hard copy: CG-10-001-10 $129.00CD: CG-10-001CD-10 $119.00

COURSE PROFILE: BUSINESS & MARKETING ESSENTIALSNeed help figuring out content priorities for your introductory course? Course profiles offer help with content decisions and with how to organize the content over the year. © 2010. Length: 48. CG-09-001-10 $39.00

PROGRAM OF STUDY RESOURCE KIT:BUSINESS MANAGEMENT AND ADMINISTRATIONBased on national standards for business management and administration, this kit contains a non-duplicated series of academic and career courses for students interested in the Business Management and Administration Cluster. © 2009.Hard copy: MSC-09-004-10 $79.00CD: MSC-09-004CD-10 $69.00

PROGRAM OF STUDY RESOURCE KIT: ENTREPRENEURSHIPThe Entrepreneurship Program of Study contains a clearly defined, recommended sequence of technical and academic courses for students interested in entrepreneurship. Courses range from grades nine through fourteen, meet typical state high school graduation requirements, and non-duplicative technical courses include course descriptions and rigorous, relevant learning outcomes drawn from national standards. © 2009.Hard copy: MSC-09-005-10 $79.00CD: MSC-09-005CD-10 $69.00

34

COMPETITIVE EVENT MATERIALS

COMPETITIVE EVENT GUIDELINES 2010-2011DECA’s competitive event guidelines, as seen in the DECA Guide and a reproducible Statement

of Assurances are combined in this black and white easy to duplicate form. Advisors can use

this version to distribute to students while keeping their full color DECA Guide intact for future

reference.

HSG012 $12.00

COMPETITIVE EXCELLENCEWith over 140 minutes of video footage, plus accompanying classroom activities, students have

the opportunity to learn how to succeed in competition and business. This system was developed

through the input of winners, advisors and coaches and is facilitated by industry professionals. By

engaging students in this interactive learning process, Competitive Excellence, helps all levels of

competitors prepare themselves for high honors. Package contains 2 DVDs.

WACES $219.95

DECA’S CAREER CLUSTER EXAMSBuild your students’ confidence and competency levels by using DECA’s international competition

exams as classroom practice tests. Each exam contains 100 questions and answers. Available in

two formats – hard copy booklet or CD-ROM. Note: The CD-ROM exams will no longer come with

a test booklet. There is a feature that will allow you to print the exam as a PDF file. Interactive CD

is Windows formatted.

BELL RINGER ACTIVITIESThese daily exercises are a great way to start each class and help prepare students for the

competitive events arena. Daily exercises are developed from performance indicators for each

career cluster. Sold as a CD that is Windows formatted. Download software to your computer or

run direct from the CD.

Business Administration Career Cluster BRAB $25.00Finance Career Cluster BRAF $25.00Hospitality Career Cluster BRAH $25.00Marketing Career Cluster BRAM $25.00

2010 2011 BOOKLET CD-ROM BOOKLET CD-ROMBusiness Management and Administration HCEB10 $8.00 CDEB10 $20.00 HCEB11 $10.00 CDEB11 $25.00

Finance HCEF10 $8.00 CDEF10 $20.00 HCEF11 $10.00 CDEF11 $25.00

Hospitality HCEH10 $8.00 CDEH10 $20.00 HCEH11 $10.00 CDEH11 $25.00

Marketing HCEM10 $8.00 CDEM10 $20.00 HCEM11 $10.00 CDEM11 $25.00

Principles of Business Administration HCEP10 $8.00 CDEP10 $20.00 HCEP11 $10.00 CDEP11 $25.00

Set of all Exams HCES10 $40.00 CDES10 $100.00 HCES11 $45.00 CDES11 $110.00

35


Virtual Business – Retailing or Sports and Entertainment SoftwareThis incredible classroom software will prepare your students for success in the DECA Virtual

Business Challenge. This package contains software on CD-ROM, an introductory training video, an

Instructor’s Manual with lesson plans and answer key, an interactive tutorial, a User’s Manual, and

a full color poster for your classroom.

5 – User KMI-VBR30-5-D $445.00 KMI-VBS10-5-D $445.00Lab License (25 Computers) KMI-VBR30-L $895.00 KMI-VBS10-L $895.00Site License KMI-VBR30-U $1,395.00 KMI-VBS10-U $1,395.00Assessment CD KMI-VBR30-ACD $99.00 KMI-VBS10-ACD $99.00

Retail Sports

VIRTUAL BUSINESS CHALLENGESHOP THE DECA IMAGES ONLINE YARD SALE

Look for great deals on competition preparation materials.

www.deca.org/shop for more details.

COMPETITION FLASH CARDSPrepare students for DECA Competition with DECA Competition Flash Cards. This custom designed

flash card set contains 100 different performance indicators common to all of DECA’s competitive

events. These durable 3 x 5 cards are made of 28mm casino quality plastic card stock. For added

practice, purchase the Vocabulary Flash Cards!

DSCFC $25.00

VOCABULARY FLASH CARDSPrepare for DECA Competition with these Vocabulary Flash Cards. This custom designed flash

card set contains 100 different vocabulary terms common to all of DECA’s competitive events.

These durable 3 x 5 cards are made of 28mm casino quality plastic card stock. For added practice,

purchase the Competition Flash Cards!

DSVFC $25.00

COMPETITION BELL RINGER ACTIVITIESNEW!Prepare students for DECA competition with DECA Competition Bell Ringer Activities. Taken from

the Business Administration Core, this will assist students in preparation for any competitive event.

These daily excercises are a great way to start each class! Sold as a CD that is Windows formatted.

Download software to your computer or run direct from the CD.

DSCBR $25.00

36

BELL RINGER ACTIVITIESThese daily exercises are a great way to start each class and help prepare your students for the

Principles of Business Administration Events. Daily exercises are developed from exam questions

and performance indicators used in the Principles of Business Administration Events. Sold as a CD

that is Windows formatted.

PBABR $25.00

EVERYTHING YOU WANTED TO KNOW ABOUT THE PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS, AN INSTRUCTOR’S GUIDEThe purpose of this booklet is to provide teachers with information about this new kind of

competitive event. Detailed information to help teachers and students be competitive in these

events is included in this easy to read guide. Topics include: preparing for the exam, how to

approach the content interview as well as lots of tips to make your students more competitive

in these events.

PBAIG $19.95

SAMPLE BOOKS | WHILE SUPPLIES LAST!These handbooks contain four sample events – one for each of the Principles of Business

Administration Events. These are designed to assist DECA members and their local chapter advisors

in preparing for the Principles of Business Administration Events. These handbooks will be useful

in preparing students for local, state and international competition by familiarizing them with the

format, structure and evaluation tools used in competition.

2009 Edition PBA2009 $6.00 2010 Edition PBA2010 $8.00

PRINCIPLES OF BUSINESSADMINISTRATION EVENTS


2011 SAMPLE BOOKS | NEW!These handbooks contain three sample events each. These are designed to assist DECA members and their local chapter advisors in preparing for the Principles of Business Administration Events. These handbooks

will be useful in preparing students for local, state and international competition by familiarizing them with the format, structure and evaluation tools used in competition.

Principles of Business Management and Administration PBAB11 $10.00Principles of Finance PBAF11 $10.00Principles of Hospitality and Tourism PBAH11 $10.00Principles of Marketing PBAM11 $10.00Set of all four booklets PBAS11 $35.00

37


TEAM DECISION MAKING EVENTSEVERYTHING YOU WANTED TO KNOW ABOUT TEAM DECISION MAKING EVENTS, AN INSTRUCTOR’S GUIDEThe purpose of this booklet is to provide teachers with information about the Team Decision

Making Events. Detailed information helps teachers and students be competitive in these events.

The guide is easy to follow. Some topics include: preparing for the exam, how to approach the

interview as well as tips to make your students more competitive in these events.

TDMIG $19.95

SAMPLE CASE STUDIESThese handbooks contain case studies designed to test competencies and measure performance

indicators for each of DECA’s Team Decision Making Events. These handbooks will be useful in

preparing students for local, state and international competition by familiarizing them with the

format, structure and evaluation tools used in competition. The 2009 edition books are available

while supplies last.

THE COMPETITIVE EDGE FOR TEAMSThese easy to read booklets will help your students prepare for the team events. Purchase

individually or as a set of 6 booklets per event – for a total of 42 booklets!

TEAM EVENTSCET101 Business Law and Ethics $5.00CET102 Buying and Merchandising $5.00CET103 Financial Analysis $5.00CET104 Hospitality Services $5.00CET105 Marketing Communications $5.00CET106 Sports and Entertainment Marketing $5.00CET107 Travel and Tourism Marketing $5.00CET100 Set of 6 Booklets Per Event, 42 Booklets $145.00

SHOP THE DECA IMAGES ONLINE YARD SALE

Look for great deals on competition preparation materials.

www.deca.org/shop for more details.

2010 Edition 2011 EditionBusiness Law and Ethics TDM101 $8.00 TDM111 $10.00Buying and Merchandising TDM102 $8.00 TDM112 $10.00Financial Analysis TDM103 $8.00 TDM113 $10.00Hospitality Services TDM104 $8.00 TDM114 $10.00Marketing Communications N/A TDM117 $10.00Sports and Entertainment Marketing TDM105 $8.00 TDM115 $10.00Travel and Tourism Marketing TDM106 $8.00 TDM116 $10.00Set of all 6 titles TDM100 $48.00 TDM110 $60.00

38

2010 Edition 2011 EditionAccounting Applications RPH1001 $8.00 RPH1101 $10.00Apparel and Accessories Marketing RPH1002 $8.00 RPH1102 $10.00Automotive Services Marketing RPH1003 $8.00 RPH1103 $10.00Business Services Marketing RPH1004 $8.00 RPH1104 $10.00Food Marketing RPH1005 $8.00 RPH1105 $10.00Hotel and Lodging Management RPH1006 $8.00 RPH1106 $10.00Marketing Management RPH1007 $8.00 RPH1107 $10.00Quick Serve Restaurant Management RPH1008 $8.00 RPH1108 $10.00Restaurant and Food Service Management RPH1009 $8.00 RPH1109 $10.00Retail Merchandising RPH1010 $8.00 RPH1110 $10.00Sports and Entertainment Marketing RPH1011 $8.00 RPH1111 $10.00Set of all 11 titles RPH1000 $80.00 RPH1100 $100.00

EVERYTHING YOU WANTED TO KNOW ABOUT INDIVIDUAL SERIES EVENTS – AN INSTRUCTOR’S GUIDE | NEW!The purpose of this booklet is to provide teachers with information about the Team Decision

Making Events. Detailed information helps teachers and students be competitive in these events.

The guide is easy to follow. Some topics include: preparing for the exam, how to approach the

interview as well as tips to make your students more competitive in these events.

ISEIG $19.95 Available October 1, 2011

INDIVIDUAL SERIES EVENTSSAMPLE ROLE PLAYSThese handbooks contain role plays designed to test competencies and measure performance

indicators for each of DECA’s Individual Series Events. These handbooks will be useful in preparing

students for local, state and international competition by familiarizing them with the format,

structure and evaluation tools used in competition. The 2010 edition books are available while

supplies last.

THE COMPETITIVE EDGE 2These easy to read booklets will help your students prepare for the individual events. Purchase

individually or as a set of 5 booklets per event – for a total of 55 booklets!

INDIVIDUAL SERIES EVENTSCERP101 Accounting Applications $5.00CERP102 Apparel and Accessories $5.00CERP103 Automotive Services $5.00CERP104 Business Services $5.00CERP105 Food Marketing $5.00CERP106 Hotel and Lodging $5.00CERP107 Marketing Management $5.00CERP108 Quick Serve Restaurant Management $5.00CERP109 Restaurant and Food Service Marketing $5.00CERP110 Retail Merchandising $5.00CERP111 Sports and Entertainment Marketing $5.00CERP100 Set of 5 Booklets Per Event, 55 Booklets $175.00


SHOP DECA IMAGES WWW.DECA.ORG/SHOP

39


AN INTRODUCTION TO DECA’S WRITTEN EVENTSThe purpose of this booklet is to provide teachers with an introduction to DECA’s written events.

Topics include an introduction to the four categories of written events answers to frequently asked

questions, tips and coaching aids.

IDWE $15.00

PREPARING FOR DECA’S BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTSThis manual contains a set of guidelines for all five business management and entrepreneurship

events. Preparation notes and tips for motivating and assisting students are also included.

BMEE $15.00

PREPARING FOR DECA’S 2011-2012 BUSINESS OPERATIONS RESEARCH TEAM EVENTSThis manual contains a master set of guidelines for the five business operations research events.

Preparation notes and tips for motivating and assisting students are also included.

MRE012 $15.00

EVERYTHING YOU WANTED TO KNOW ABOUT BUSINESS OPERATIONS RESEARCH EVENTS – AN INSTRUCTOR’S GUIDEThe purpose of this booklet is to provide teachers with information about the Business Operations

Research Events . Detailed information helps teachers and students become competitive in these

events. This easy to follow guide includes the following topics: creating a timeline, preparing the

written event, preparing for the presentation and use of visual aids. Tips and coaching advice are

also included.

BORIG $19.95

WRITTEN EVENTS

WRITTEN EVENT WINNERSWinning entries from the 2010 ICDC are reproduced as samples for use

as guides when preparing your own written manuals. Guidelines change

from year to year – consult the DECA Guide for up-to-date guidelines.

Copies of previous winning manuals are also available while supplies last.

2011 Edition2010 EditionAdvertising Campaign Event WW1001 $8.00 WW1101 $10.00

Business Services Operations Research Event WW1002 $8.00 WW1102 $10.00

Buying and Merchandising Operations Research Event WW1003 $8.00 WW1103 $10.00

Community Service Project WW1004 $8.00 WW1104 $10.00

Creative Marketing Research Project WW1005 $8.00 WW1105 $10.00

Entrepreneurship Participating Event WW1006 $8.00 WW1106 $10.00

Entrepreneurship Promotion Project WW1007 $8.00 WW1107 $10.00

Entrepreneurship Written Event WW1008 $8.00 WW1108 $10.00

Fashion Merchandising Promotion Plan Event WW1009 $8.00 WW1109 $10.00

Financial Literacy Promotion Project WW1010 $8.00 WW1110 $10.00

Financial Operations Research Event WW1011 $8.00 WW1111 $10.00

Hospitality and Tourism Operations Research Event WW1012 $8.00 WW1112 $10.00

International Business Plan Event WW1013 $8.00 WW1113 $10.00

Internet Marketing Plan Event WW1014 $8.00 WW1114 $10.00

Learn and Earn Project WW1015 $8.00 WW1115 $10.00

Public Relations Project WW1016 $8.00 WW1116 $10.00

Sports and Entertainment Marketing Operations Event WW1017 $8.00 WW1117 $10.00

Stock Market Game WW1018 $8.00 WW1118 $10.00

Set of 18 Titles WW1000 $144.00 WW1100 $170.00

40

CULEVEL-1 | $299CU access for up to 25 students, includes ac-cess for advisor; no substitutions allowed after initial enrollment





CULEVEL-6 | $799CU access over 150 up to 300 students, in-cludes access for advisor; no substitutions allowed after initial enrollment

CU14 | $14For “more” students above the selected chap-ter level enrollment (for example, you purchase CULEVEL-2 but need to enroll 53 students, qty 3 on this line item)

CUGS99 | $99CU Game Suite for teacher enrolling students in CU (annual subscription)

CUGS159 | $159CU Game Suite for teacher enrolling students in CU (annual subscription)

On-line courses for DECA’s competitive events24-7 access for enrolled competitorsCompetitors build confidence and gain knowledge

INTERACTIVE INDUSTRY > MODULES> CASES> GLOSSARIES> QUIZZES AND GAMES MAKE LEARNING FUN!

Competition University Game SuiteAdd some fun to your DECA preparation! Features 3 styles of fun games. Spin-off is similar to

Wheel of Fortune®. Billionaire resembles Who Wants to Be a Millionaire®. Quiz show resembles

Jeopardy®.

CUG599N $159.00CUGS159 $99.00 Special pricing for chapters enrolling students in competition university

Once we have processed your order and payment for CU, you will be required to participate in a coaching call to go over the enrollment process and navigating CU. After completion of the coacing session, you will be able to enroll your stu-dents. CU enrollments are for one school year.

Billing Address: Mailing Address:________________________________________ ________________________________________Name Title Name Title

________________________________________ ________________________________________School/Chapter School/Chapter Phone#

________________________________________ ________________________________________Address Address(Please,noP.O.Boxnumbers)

________________________________________ ________________________________________City/State/ZIP City/State/ZIP

Phone#_________________________________ Customer#______________________________

Method of Payment: (U.S. currency only)o Purchase Order/Direct Billing o VISA/MasterCard

P.O.#_________________ Card#____-____-____-____Exp.date:__/__

CVVCode(frombackofcard)___

Billing information on credit card:o Check/Money Order Enclosed Name ________________________________________

(Makecheckspayableto Address_______________________________________ DECAIMAGESinU.S.currencyonly.)

City/State/ZIP__________________________________

1) Mail orderto:DECAIMAGES1908AssociationDriveReston,VA20191-1594

OR

2)Faxorderto: (703)860-4013

OR

3)Callorderto: CustomerServiceat(703)860-5006

Subtotal: $ __________

Shipping & Handling: $ __________

TOTAL: $ __________Additionalshippingchargeswillbeaddedto

invoicetotalforrushdelivery.

Under$25.00 $8.00 $25.01–$50.00 $9.00 $50.01–$75.00 $10.00 $75.01–$100.00 $12.00 $100.01–$200.00 $16.00 $200.01–$300.00 $21.00 $300.01–$400.00 $30.00 $400.01–$500.00 $40.00 $500.01–$750.00 $50.00 $750.01–$1000.00 $60.00 Ordersover$1000.00 $75.00

2011–2012 DECA IMAGES Order Form

Cat. # Size Description & Color Quantity Unit Price Total Price

Total Merchandise Cost Shipping CostShipping & Handling Charges

Date Needed*:*Ifwereceiveorderwithlessthan10businessdaysfromdateneeded,rushchargeswillapply.Do not mail RUSH Orders.

Claims and Returns:Pleaserefertotheorderingtermsandconditionsbeforeplacingyourorder.Ifyouhaveaproblemordiscrepancywithanorder,contactourcustomerservicedepartmentat(703)860-5006.Pleasehaveyourpackingsliphandy.Allpurchasesarefinalonsalemerchandise.Allclaimsorshortagesmustbemadewithin72hoursofreceiptofmerchandise.Uponreceiptofsoftware,immediatelytestCDstoensurecomputercompatibility.PackagesshippedoutsideoftheU.S.willincuradditionalchargesandextendeddeliverytimes.

**Beforeordering,pleasereadallorderinginstructionsinDECAGuideonpage42.**

Shipping & Handling Charges

Direct all orders to:DECAImages

1908AssociationDriveReston,VA20191

Phone(703)860-5006Fax(703)860-4013

[email protected]

Note:Donotduplicateanyoftheproceduresonthispageoryouriskreceivingasecondshipment.Ifthisshouldhappenyoumay return theduplicateorderforfullcreditofmerchandise;however,youwillberesponsibleforallshippingcharges.

Pick-up HoursOrdersmaybephoned inforpickupat theDECACenter.Pleaseallowaminimumof1-hournotice.Hours8:30a.m.–4:00p.m.EST

Payment TermsNet 30.Directbillingisavailableforcustomerswhohaveestablishedaccountsheldingoodstandingandfor all submitted official signed school/state pur-chaseorders.Invoicesaremailedwithin5daysofshipmentoforderandwillbeduewithin30daysofdateofinvoice.MonthlystatementswillbemailedtoallNet30customers.Latepaymentsandunpaidbalanceswilljeopardizefuturepurchasingoptions.

VISA or MasterCard accepted

Check/Money Order: Make checks payable toDECAImagesinU.S.fundsonly.Therewillbea$15feeforallreturnedchecks.

Online OrderingOrderonlineatwww.deca.org.AVisaorM/Cisre-quired for all online purchases; however, you canshoponlineandprintyour“ShoppingCart”listandthensubmitthatasyourordertoDECAImagesviafaxormail.

Orders submitted online will be processed duringnormalbusinesshours:

Monday–Friday,8:30a.m.–4:30p.m.EST.

All prices, products and policies are subject tochange without notice based on manufacturer’savailability.

Returns & Exchanges30 day return/exchange policy with receipt. If theorder was processed incorrectly, we’ll gladly pickup the freight cost of returning themerchandise tomake things right. If yourmerchandise needs havechanged,simplyreturnthemerchandiseandpayonlythe freight.No restocking feeswill be charged. In-cludeyourbillingnameandaddresswithyourreturn.

DECA Blazers for return or exchange must havetheir original tags in place on the outside of thesleeveandbeinnew,unworncondition.

Claims PolicyCustomersareresponsibleforinspectingallordersuponreceipt.Allclaimsandshortagesmustbere-portedwithin72hoursofreceipt.Pleasecontactourcustomerserviceteamat(703)[email protected] ifyoudiscoveraproblemordiscrepancy.

Shipping MethodsPlease allow 10 business days for delivery of allin-stock items. Packages shipped outside of thecontinentalU.S.will incur additional charges andextendeddelivery times.DECA is not responsiblefor customs, duties and or taxes. Each chapter isresponsible formakingbrokeragearrangements intheirhomecountry.

WecannotshiptoP.O.boxes;pleaseincludeastreetaddress.

Ourproductpricesarenotinflatedtocovershippingandhandlingfees.TheS/Hchargeslistedincludela-borandpackagingmaterialsaswellaspostagefees.

RUSH DeliveryOrders receivedby1:00p.m.ESTcanbeshippedrush delivery for an additional charge. Prices arebasedonpackageweightanddestinationzipcode.ToplaceaRUSHorderpleasecontactourcustomerservice. Shipping estimates can be given over thephone.Donotmailrushorders.

Awards & TrophiesOurselectionofawardplaquesandtrophiescanbefoundinaseparatecatalog.PleasecontactusforanAwardsCatalog.

Terms and ConditionsPlease Review for Better Service

43

GUIDELINES FOR USE OF DECA LOGOPlease be advised that DECA Incorporated has registered all of its designating emblems, logos and insignia. All presentations or representations of DECA emblems, logos and insignia found in DECA publications, DECA’s website and on DECA Images products are the intellectual property of DECA Incorporated and may not be reproduced or used in any way without the consent of DECA Incorporated.

Acceptable Use PolicyState, provincial and local DECA chapters are permitted to use the trademarked official DECA logos and the DECA name on printed materials and websites. In order to use DECA logos and the DECA name on promotional items, such as accessories and clothing, prior permission must be obtained from DECA Inc.

– ADOPTED AUGUST 2010, DECA INC. BOARD OF DIRECTORS

Approved Printed Materials and Website Usage1. Advertisements2. Association websites3. Association Facebook pages4. Banners5. Brochures promoting DECA 6. Bulletin boards7. Business cards8. Certificates9. Chapter Facebook pages10. Classroom handouts11. Classroom posters12. Classroom signage13. Conference brief folios14. Conference handouts

15. Conference programs16. Conference promotion videos17. Conference session multimedia18. Conference signs19. Course guides20. Flyers21. Handbooks22. Letterhead23. Membership videos24. Pamphlets promoting DECA25. PowerPoint presentations26. Public information to include

newspapers, TV and multimedia27. School calendars

28. School handouts29. School marquees30. School monitors31. School programs32. School store kiosks33. School walls34. School websites35. School yearbooks36. Stickers and labels37. Worksheets

All other uses require permission from DECA Incorporated.

In order to use DECA logos and the DECA name on promotional items, such as accessories and clothing, prior permission must be obtained from DECA Inc.

State, provinces or affiliated chapters may purchase their promotional items and awards from DECA Images, a department of DECA Inc. or Awards Unlimited, DECA’s licensed awards provider.

The latest catalog of items offered by DECA Images or Awards Unlimited is available online at www.deca.org/shop. Both DECA Images and Awards Unlimited will offer custom designed products upon request.

Permission to use suppliers other than DECA Images and Awards Unlimited will be granted provided the association or chapter can demonstrate:1. Another supplier can provide the item at a lesser cost.2. Another supplier can provide items that cannot be provided by DECA Images or Awards Unlimited. 3. A supplier is providing the item as an in-kind contribution to the DECA chapter or association.

Process for seeking permission to use suppliers other than DECA Images and Awards Unlimited.1. Complete the application at www.deca.org/_docs/about-attachments/DECA_Logo_Guidelines.pdf2. Submit the application to DECA Inc. in one of three ways:

e-mail: [email protected] fax: (703) 860-4013 mail: DECA Inc., 1908 Association Drive, Reston, VA 20191

3. Applications will be reviewed as rapidly as possible. (Please allow 5 business days). 4. If the application is approved both the applicant and the supplier will be notified. The notification will

include any limitations and restrictions that the supplier is required to meet.

Complete branding and logo guidelines are available at www.deca.org/resources

44

DECA’s Comprehensive Learning Program

DECA enhances the co-curricular education of members through a comprehensive learning program that integrates into classroom instruction, applies learning, connects to business and promotes competition.

College and Business PartnershipsAccess to DECA’s college and business partners extends learning, supports your program and builds community awareness. DECA’s partners provide student scholarships, classroom presentations and career guidance, internships and work experience and community service activities.<www.deca.org/partners

Competitive Events ProgramDECA’s competitive events program is an incredible tool for your curriculum. As an integral part of the classroom, DECA’s industry-validated competitive events are aligned with National Curriculum Standards. The potential for travel, recognition and awards for learning classroom content is a tremendous motivator - not to mention the scholarships and cash awards recognizing DECA members for outstanding achievement.<www.deca.org/competitions/highschool

Educational ConferencesDECA conferences are targeted, highly-focused learning experiences for students and advisors. DECA conferences bring our members into the larger DECA community while providing unique opportunities to extend classroom learning. Each of DECA’s conferences connects with corporate professionals to engage students in learning industry-related trends and content.<www.deca.org/conferences/highschool

Educational PartnersDECA’s educational partners provide visibility and support to DECA’s mission. They also provide learning opportunities for students and professional development in industry content for DECA advisors.<www.deca.org/advisors

PublicationsKeep up-to-date on business trends and DECA activities with Dimensions. Delivered to the classroom four times during the academic year, this full-color international publication features articles on career development in marketing, finance, hospitality and management; leadership; community service; and professionalism. A worksheet is provided for each issue.<www.deca.org/publications

45

August 201115 Copy due for November/December

DECA Dimensions

18–20 State Association Management (SAM) Conference, Salt Lake City, UT

29-31 Piper Jaffray Fall Online Survey (continues in Sept.)

September 20111-27 Piper Jaffray Fall Online Survey

5 MDA Labor Day Telethon

6 Stock Market Game begins

October 20119-15 DECA Week

24 Copy due for January/February DECA Dimensions

24 Virtual Business Challenge I begins

November 20111 Notification of Candidate

Nomination for Honorary Life Membership Award and Outstanding Service Award

3–5 Innovations and Entrepreneurship Conference, Chicago, IL

10–12 Western Region Leadership Conference, San Diego, CA

11–13 Southern Region Leadership Conference, Little Rock, AR

14–20 Global Entrepreneurship Week

15 Online membership dues deadline

17-19 ACTE Annual Convention and Career Expo, St. Louis, MO

18 Virtual Business Challenge I ends

18–20 North Atlantic Region Leadership Conference, Philadelphia, PA

30–Dec. 4 New York Experience I, New York City, NY

December 20111 Membership Campaign due

1 Deadline for Honorary Life Membership Award and Outstanding Service Award

2–4 Central Region Leadership Conference, Omaha, NE

7–11 New York Experience II, New York City, NY

16 Stock Market Game ends

DECA 2011–2012 Calendar of EventsJanuary 2012

2 Virtual Business Challenge II begins

13 School-based Enterprise certification documentation due

16 Copy due for March/April DECA Dimensions

20 Corporate and Applegate student scholarship applications due

27 Virtual Business Challenge II ends

February 20121 DECA Emerging Leader Honor Award

applications due at DECA Inc.

1–5 Sports and Entertainment Marketing Conference, Orlando, FL

1–29 Career and Technical Education Month

20–29 Piper Jaffray Spring Online Survey (continues in March)

March 20121 ICDC competitors’ final membership

eligibility

1–27 Piper Jaffray Spring Online Survey

2 Corporate Advisor Scholarship applications postmark deadline

9 National Officer applications due

28 ICDC registration and hotel rooming list/deposit due from state/provincial associations

April–May 201228–1 DECA International Career Development

Conference, Salt Lake City, UT

July 201210–13 Summer Officer Leadership Training,

Washington, DC

August 201216–18 State Association Management (SAM)

Conference, Anaheim, CA

46

ThepurposeoftheDECAEmergingLeaderHonorAwardistoproviderecognitionofstudentsstudyingmarketing,finance,hospitalityandmanagementforbeinganacademicallyprepared,communityoriented,professionallyresponsible,experiencedleaderthroughparticipationinDECA.

ToreceivetheDECAEmergingLeaderHonorAwardastudentmust:1. beaDECAmemberattheinternationallevel2. beasenior3. haveanoverallcumulativegradepointaverageof3.2forthesevenprevioussemesters(with4.0

beingequaltoanA)4. completeonecourseinoneofthefollowingareas:

• Marketing• BusinessManagementandAdministration• Entrepreneurship• Finance• HospitalityandTourism

5. participateinatleastthreeoftheareaslistedunderCommunityOriented,ProfessionallyResponsibleandExperiencedLeader

• Electronicapplicationsareavailableatwww.deca.org/events/honoraward.• CompletedapplicationsmustbereceivedbyDECAInc.nolaterthanFebruary1,2012.• AcopyoftheofficialDECArostermustaccompanytheapplicationtoverifythattheapplicantisa

DECAmemberattheinternationallevel.• Anapplicationfeeof$5.00mustaccompanytheapplication.• AnHonorAwardcertificatewillbemaileddirectlytothelocaladvisorwithsuggestionsfor

appropriatepresentationandrecognition.• Pleasesendcompletedapplicationsto:

DECA Emerging Leader Honor Award DECA Inc.

1908 Association Drive Reston, Virginia 20191-1594

703-860-5000 • [email protected] • www.deca.org

DECA Emerging Leader Honor Award

QUALIFICATIONS

PURPOSE

PROCEDURES

47

Sponsored by

School-based enterprises(schoolstores)areeffectiveeducationaltoolsinhelpingtopreparestudentsforthetransitionfromschooltoworkorcollege.Formanystudents,theyprovidethefirstworkexperience;forothers,theyprovideanopportunitytobuildmanagement,supervisionandleadershipskills.DECAadvisorshaveusedschool-basedenterprisesasapowerfulteachingtoolformorethanfourdecades.

The School-based Enterprise (SBE) Certification Program wasdevelopedtoproviderecognitionforoutstandingachievementbyschool-basedenterprisesandtomotivateSBEstostriveforexcel-lenceandtogrow.TheprogramprovidesSBEswithstandardsformodelschoolstoreoperation.Thenumberandtypeofactivitiesaschool-basedenterprisecompletesineachofthetwelvesectionswilldeterminethelevelofcertificationawarded.

DECA school-based enterprises are encouraged to participate in the certification program. There are currently 163 certified school stores.

Certification Levelsu Schoolstoresmayearncertificationatthreelevels:

Bronze,SilverorGoldu Gold-levelcertifiedSBEsmayremaincertifiedat

theGoldlevelforfouradditionalyearsbymeet-ingtherequirementsforGoldre-certification

u Bronze&SilverLevelSBEsarerecognizedattheStatelevel

u GoldLevelSBEswillberecognizedatthe2012InternationalCareerDevelopmentConferenceinSaltLakeCity,Utah

GuidelinesCertificationandre-certificationguidelinescanbefoundonDECA’sSBEWebsite(www.schoolbasedenterprises.org).

DECA school-based enterprises must follow these guide-lines and submit required documentation to DECA Inc. byJanuary 13, 2012.

DECA ContactForquestionsaboutSchool-basedEnterpriseCertification,[email protected](703)860-5000.

School-based Enterprise Certification Program

H.M.JacksonHighSchool,Washington

BuchholzHighSchool,Florida

ThomasJeffersonHighSchool,Washington

SBESCHOOL-BASED ENTERPRISES

48

Corporate Partner ProjectsDeVry Innovation and Entrepreneurship Challenge, 2012PurposeParticipantsintheDeVryInnovationandEntrepreneurshipChallengewillpresentideastolaunchinnova-tivebusinessconcepts.BusinessconceptsshouldenhancethelivesoftheAmericanconsumerandcanberelatedtooneofthefollowingthemes:technology,environmentalsustainability,personalhealth,ortour-ism.Challengeparticipantswillmakepresentations toDeVryUniversityexecutives,administrationandfacultyviavideospostedonYouTube.Videosshouldbebetween5-10minutesinlength.AwardsThetopthreeparticipants(orparticipantteams)willreceivealaptopcomputerandwillbeinvitedtoattendDECA’sInnovationandEntrepreneurshipConferenceinChicago,Illinois.Theoverallwinningparticipant(orparticipantteam)willbeinvitedtoDeVry’sheadquartersinChicago,Illinoistomeetexecutivesfromtheuniversity.Theoverallwinningparticipant(orparticipantteam)willreceiveatravelstipendtoattendDECA’sInternationalCareerDevelopmentConferenceinSaltLakeCity,Utah.*Learnmoreatwww.deca.org/events.

FIDM Challenge, 2012PurposeFIDM(FashionInstituteofDesign&Merchandising)willsponsorachallengeforthe2012schoolyear.DetailswillbeavailableinAugust.ParticipantswillmakepresentationstoFIDMexecutivesandinstructorsviavideospostedonYouTube.AwardsFIDMwillawardatravelstipendtoassistwiththeoverallwinningteam’sexpensestotheInternationalCareerDevelopmentConference(ICDC)inSaltLakeCity,Utah.*Learnmoreatwww.deca.org/events.

Finish Line Challenge, 2012PurposeParticipantsintheFinishLineChallengewillconductresearchstudiesatFinishLineretailstorestohelpFinishLineevaluatehowitisperceivedbyitscoreconsumers.Participantswilldevelopunique,real-worldimprovementstrategiesbasedonopportunitiesdiscoveredduringtheresearch.ChallengeparticipantswillmakepresentationstoFinishLineexecutivesviavideospostedonYouTube.AwardsThetopthreeteamswillbeinvitedtoFinishLine’scorporateofficeinIndianapolis,Indiana,topresenttheirfindingsandideastocorporateexecutives.FinishLinewillpayfortravelandaccommodationsforthetopthreeteams.FinishLineexecutiveswillselectanoverallwinningteamandawardatravelprizetocoverthatteam’sexpensestotheInternationalCareerDevelopmentConferenceinSaltLakeCity,Utah.*Learnmoreatwww.deca.org/events.

*EligibilitytoattendICDCisdeterminedbythestate/provincialassociation,basedontheirpolicies.Participantsshouldcheckwiththeirstate/provincialadvisorsforeligibilityguidelines.

49

H&R Block Dollars & Sense National Challenge

PurposeParticipantsintheH&RBlockDollars&SenseNationalChallengecompeteonpersonalfinancialknowl-edge. The challenge uses computerized simulations in a competition version of Virtual Business®—PersonalFinance.Thequalifyingroundsareconductedonline.

IntheH&RBlockDollars&SenseNationalChallenge,participantswill:

• Managebankaccounts,creditanddebitcards,bills,creditscores,taxes,insuranceandinvesting• Interpretactions,chartsandgraphstomakestrategicfinancialdecisionsandoptimizenetworth• Postcompetitionscoresonlinetoviewstate,regionalandnationalrankings

AwardsAwardsincludeatravelstipendforallnationalfinalists,aswellascollegescholarshipsforthetopfourteamsinthenationalchallenge.

Eligibility1. OnlyhighschoolmembersofDECAInc.areeligibletoparticipate.2. PriorH&RBlockDollars&SenseNationalChallengescholarshipwinnersarenoteligibletocompete.3. Eligibilitytoattendtheinternationalconferenceisdeterminedbythestate/provincialassociations,

based on their policies. Finalists should consult with their state/provincial advisor for eligibilityguidelines.

4. AmembermayalsocompeteintheRetailingandSportsVirtualBusinessChallenges(VBC);how-ever,thestudentwillbeallowedtoparticipateinonlyoneVBCeventattheinternationalconference.

5. Members qualifying for participation at ICDCmustwear aDECAblazer during the competitivesession.

Procedure• Teamswillbecomposedofone to three DECA members.Astudentmaynotbeonmorethanone

Dollars&Senseteamatthesametime.Noadditionalstudentsmaybeaddedonceateamhasregistered.• TheChallengehastwo(2)ICDCqualifyingevents:

Challenge 1 Monday,October24,2011,10a.m.ESTthroughFriday,November18,2011,5p.m.EST

Challenge 2 Monday,January2,2012,10a.m.ESTthroughFriday,January27,2012,5p.m.EST

• Topteamsineachstatemayreceiverecognitionattheirstateevent.• Forcompleteguidelinesandprocedures,gotohttp://vbc.knowledgematters.com/vbc.• Foradditionalinformation,visitwww.hrblockdollarsandsense.com.

50

2011-12 |SUMMIT | RECRUIT

MORE STUDENTSTHAN LAST YEAR

ALUMNI PARTNERS +PROFESSIONALS

REWARDS

SPECIAL PLAQUEADVISOR SHIRT

CHAPTER PROFILED ON DECA.ORG

FREE CURRICULUM

COMPLIMENTARY BLAZER PATCH EXCHANGE FOR ALL OF YOUR

CHAPTER’S PATCHES

VIP SEATS AT ICDC 2012

PEAK | RECRUIT

PINNACLE | RECRUIT

DEADLINE FOR RECOGNITION:December 1, 2011NO REPORTING NECESSARY! JUST ENTER YOUR MEMBERS.

If 20 more students than last year cannot be achieved, the chapter may substitute them with additional alumni or professional members.

Reward items shown are for pictorial purposes. Actual items may vary.

FOR DETAILS AND RESOURCES, VISIT

www.deca.org/events/membershipcampaign


ALUMNI


ALUMNI

REWARDS

SPECIAL CERTIFICATE

ADVISOR SHIRT

CHAPTER PROFILED ON DECA.ORG

FREE CURRICULUM


CHAPTER’S PATCHES

REWARDS

SPECIAL CERTIFICATE ADVISOR SHIRT

FREE CURRICULUM


CHAPTER’S PATCHES

MEMBERSHIP CAMPAIGN

PARTNERS +PROFESSIONALS

PARTNERS +PROFESSIONALS

Fall Survey: August 29 through September 27, 2011Spring Survey: February 20 through March 27, 2012

Take a minute to fill out the PiperJaffray/DECA Teen Opinion Survey.

wants your opinion!

For more information on the PiperJaffray/DECA Partnership—and to link to the survey—go to www.deca.org/partners/pjc/.

58

DECA’s Program of Competitive EventsOur MissionDECApreparesemergingleadersandentrepreneursinmarketing,finance,hospitalityandmanagement.

IntroductionDECA’scompetitiveeventsprogramdirectlysupportsourmission.Asanintegralpartoftheclassroomcurriculum,DECA’sindustry-validatedcompetitiveeventsarealignedwiththeNationalCurriculumStandardsinthecareerclus-tersofmarketing,businessmanagementandadministration,finance,andhospitalityandtourism.Usingtime-testedtechniques thatapply learning,connect tobusinessandpromotecompetition,DECA’scompetitiveeventsdirectlycontributetoeverystudentbeingcollegeandcareerreadywhentheygraduatefromhighschoolbyfocusingonthefollowingoutcomes.

Academically Prepared DECA’s competitive events provide a vehicle formembers to demonstrateNational Curriculum Standards

throughindividualorteamactivitiesandtodevelopandemploythekeyskillsofanalysis,applicationofknowl-edge,creativeproblemsolvingandlogicalpresentation.

Community Oriented DECA’scompetitiveeventshelpmembersexploretheircommunities,participateinanenvironmentofcoopera-

tionandrecognizetheirresponsibilitytothecommunity. Professionally Responsible DECA’scompetitiveeventsencouragememberstodevelopethics,integrityandhighstandardswhileassuming

responsibilityforself-improvementandself-discipline. Experienced Leaders DECA’scompetitiveeventsprovideconstructiveavenuesforteamexpression,initiativeandcreativity.

DECA’scompetitiveeventsprogrampromotescompetence,innovation,integrityandteamwork.ThissectionoftheDECAGuideprovidesthegeneralqualificationsforenteringinternationalconferencecompetitiveevents;informationoncareerclusters,instructionalareasandperformanceindicatorsaddressedbythecompetitiveevents;theofficiallistofcompetitiveeventsofferedbyDECAInc.andupdatedguidelinesfortheHighSchoolDivi-sioncompetitiveevents.Acompletesetofthecompetitiveeventsguidelinesisavailableonlineatwww.deca.orgaswellasforpurchasefromDECAImages,1908AssociationDrive,Reston,VA20191-1594.

Qualifications for Entering International Conference Competitive Events 1. AllparticipantsmustbeactivemembersofDECAwiththecurrentyear’sduesonfilewithDECAInc.priorto

March1ofthecurrentschoolyear. 2. Allparticipantsandwrittenentriesmustbeapprovedandauthorizedforenteringcompetitionbytheirchartered

associationthroughofficialcompetitiveeventsregistrationforms. 3. Allparticipantsandwrittenentriesmustmeetthespecificationssetforthforeachactivity. 4. Allparticipantsmusthaveparticipatedinstate/provincial,districtand/orlocalcompetition,orqualifiedthrough

onlinecompetition. 5. Allentryformsandcreativeentriesmustbesubmittedbythecharteredassociationadvisorordesigneeaccord-

ingtoannounceddeadlines. 6. Aparticipantmayenteronlyoneof thecompetitiveeventswithaparticipatorycomponentduringDECA’s

internationalconference. 7. NoadditionsorsubstitutionsmayberegisteredforcompetitionafterthedeadlinesetforthbyDECAInc. 8. Awrittenentrymaynotbeenteredinmorethanoneinternationalconferencecompetitiveeventduringagivenyear. 9. Onceawrittenentryisenteredininternationalconferencecompetition,theidenticalcontentmaterialmaynot

beenteredininternationalconferencecompetitionagain.10. Allparticipantsmustattendthebriefingsessionsscheduledfortheircompetitiveeventduringtheinternational

conference.

59

Com

petitive Events Introduction

11. ParticipantsarerequiredtofollowtheofficialDECAdresscode.Seeacompletestatementofthedresscodeonpage66.

12. AllwrittenentriesmustincludeasignedcopyofDECA’sWrittenEventStatementofAssurances(page87).13. ParticipantsmustbringaphotoIDtoalleventbriefings,testingsessionsandpresentations.IfaphotoIDisnot

available,anadvisormustverifytheparticipant’sidentity.

Career Clusters and Instructional AreasDECA’sCompetitiveEventsProgramisalignedwithNationalCurriculumStandardsintheMarketing,BusinessMan-agementandAdministration,Finance,andHospitalityandTourismcareerclusters.

Performanceindicatorsarethebasisofthecontentoftheclusterexamsandcontentinterviews,casestudiesandrole-plays.Performanceindicatorsarespecificknowledge/skillscategorizedbyinstructionalarea.

TheBusinessAdministrationCorehastwelveinstructionalareaswithperformanceindicators.Thiscoreisthefounda-tionforallofDECA’scompetitiveevents.

Aseventsbecomemorespecialized,theyareassociatedwithaspecificcareerclusterandthenpossiblyacareerpath-way.Ateachlevel,contentbecomesmorespecialized.Eachcareerclusterhasitsownuniqueinstructionalareas,eachwithperformanceindicators.Eachpathwayhasspecificperformanceindicatorsthatrepresentgroupsofoccupationswithinaspecificcareercluster.

ThechartbelowshowsinstructionalareasintheBusinessAdministrationCoreandforeachofthefourCareerClus-ters,andcareerpathwayswithineachofthefourcareerclusters.Pleaserefertopage60fortherelationshipbetweenspecificcompetitiveeventsandtheBusinessAdministrationCore,CareerClusterandPathways.

Marketing Career Cluster Instructional AreasChannelManagementMarketing-InformationManagementMarketPlanningPricingProduct/ServiceManagementPromotionSelling

Business Management and Administration Career Cluster Instructional AreasKnowledgeManagementProjectManagementQualityManagementRiskManagement

Finance Career Cluster Instructional AreasComplianceFinancial-InformationManagementProduct/ServiceManagementRiskManagement

Hospitality and Tourism Career Cluster Instructional AreasDistribution/ChannelManagementMarketing-InformationManagementMarketPlanningPricingProduct/ServiceManagementPromotionSelling

Marketing PathwaysMarketingCommunicationsMarketingManagementMarketingResearchMerchandisingProfessionalSelling

Business Management and Administration PathwaysAdministrativeServicesBusinessInformationManagementCorporate/GeneralManagementHumanResourcesManagementOperationsManagement

Finance PathwaysAccountingBankingServicesCorporateFinanceInsuranceSecuritiesandInvestments

Hospitality and Tourism PathwaysLodgingRecreation,Amusements,AttractionsRestaurantsandFoodandBeverageServicesTravelandTourism

Business Administration Core Instructional Areas

BusinessLawCommunicationSkillsCustomerRelations

EconomicsEmotionalIntelligence

FinancialAnalysisHumanResourcesManagement

InformationManagementMarketingOperations

ProfessionalDevelopmentStrategicManagement

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Performance Indicators

Competitive Event PathwayCareer ClusterExam

Business Admin. Core

Specificperformanceindicatorlistsareavailableatwww.deca.org/competitions/2/.

Principles of Business Administration EventsPrinciplesofBusinessAdministration ExamPrinciplesofFinance ExamPrinciplesofHospitalityandTourism ExamPrinciplesofMarketing ExamTeam Decision Making Events

BusinessLawandEthics • BusinessManagement andAdministrationBuyingandMerchandising • MarketingFinancialServices • FinanceHospitalityServices • HospitalityandTourismMarketingCommunications • MarketingSportsandEntertainmentMarketing • MarketingTravelandTourism • HospitalityandTourismIndividual Series EventsAccountingApplications • Finance AccountingApparelandAccessoriesMarketing • Marketing MerchandisingAutomotiveServicesMarketing • Marketing MarketingManagementBusinessFinance • Finance CorporateFinanceBusinessServicesMarketing • Marketing MarketingManagementFoodMarketing • Marketing MarketingManagementHotelandLodgingManagement • HospitalityandTourism Lodging

HumanResourcesManagement BusinessManagement • andAdministration HumanResourcesManagement

MarketingManagement • Marketing MarketingManagementQuickServeRestaurantManagement • HospitalityandTourism RestaurantandFoodandBeverageServiceRestaurantandFoodServiceManagement • HospitalityandTourism RestaurantandFoodandBeverageServiceRetailMerchandising • Marketing MerchandisingSportsandEntertainmentMarketing • Marketing MarketingManagementMarketing Representative EventsAdvertisingCampaign • MarketingFashionMerchandisingPromotionPlan • MarketingSportsandEntertainmentPromotionPlan • MarketingProfessional Selling EventsHospitalityandTourismProfessionalSelling • HospitalityandTourismProfessionalSelling • Marketing

Content Interviews, Role-plays and Case Studies• PerformanceindicatorsforPrinciples of Business Ad-

ministrationcontentinterviewswillbeselectedfromthebusinessadministrationcore.

• PerformanceindicatorsforTeam Decision Makingcasestudieswillbeselectedfromtheappropriatecareerclus-terandthebusinessadministrationcore.

• Performance indicators for Individual Series role-playswillbeselectedfromtheappropriatepathway,theappropriatecareerclusterandthebusinessadministra-tioncore.

Career Cluster Exams• PerformanceindicatorsforthePrinciples of Business

Administrationexamswillbeselectedfromthebusi-nessadministrationcore.

• PerformanceindicatorsforthefourclusterexamsusedforTeam Decision Making Events,Individual Series Events,Marketing Representative EventsandProfes-sional Selling Eventswillbeselectedfromtheappropri-atecareerclusterandthebusinessadministrationcore.

• Pathwayperformanceindicatorswillnotbeusedtode-velopanyexamquestions.

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Judge ScoringRole-play Scoring. Thejudgewillbecomefamiliarwithalloftheeventguidelinesbeforestartingtoevaluatethepresentation.Alistofperformanceindicatorsspecifictothescenarioisincludedintheevaluation.Thesearedistincttaskstheparticipantsmustaccomplishduringthecontentinterview,role-playorcasestudy.Thejudgewillevaluatetheparticipants’performanceonthesetasksandonseveralfollow-upquestions.ThejudgewillcompletethePresenta-tionEvaluationForm.

Written Event Scoring.Thejudgewillbecomefamiliarwithalloftheeventguidelinesbeforestartingtoevaluatethewrittenentry.Penaltypoints(seeCompetitiveEventChecklist)willhavealreadybeenassessed.TheWrittenEntryEvaluationFormfollowstheoutlineshowninthesectionentitledFormatGuidelinesfortheWrittenEntry,whichex-plainsingreaterdetailwhatshouldbediscussed/includedineachsection.ThejudgewillcompletetheWrittenEntryEvaluationForm.

Amaximumscoreof“ExceedsExpectations”inanycategorymeansthat,inthejudge’sopinion,theinformationispresentedeffectivelyandcreatively;nothingmorecouldbeexpectedofaparticipant.A“MeetsExpectations”ratingmeansthattheinformationispresentedwell.Thoughtheremaybeafewminorprob-lemsoromissions,theyarenotsignificant.Creativity,however,isnotshowntoanygreatdegree.A“BelowExpectations”scoremeansthat theinformationpresenteddoesnotmeetminimumstandardsofaccept-ability.A“Little/NoValue”scoremeanseitherthatsomemajorflawhasbeennotedthatdamagestheeffectivenessoftheinformation(thismaybeamajoromission,aseriousmisstatement,poorwritingoranyothermajorflaw)orthattheinformationpresentedisofnovalue(doesnotaddresstheproblematall).Acombinedtotalscoreof70orbetteronthewrittenandpresentationsectionswillearntheparticipantteamDECA’sCertificateofExcellenceattheinternationalconference.

AwardsAllinternationalconferencefinalistswillreceivecompetitiveeventmedallions.First,secondandthirdplacewinnerswillreceivetrophiesrecognizingtheiraccomplishments.Allcompetitiveeventfirstplacewinnerswillreceiveamini-mumof$100.Severaleventsprovidelargerawardsbasedoncompanysponsorship.

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62

AsDECAcontinuestoalignitsrenownedcompetitiveeventsprogramtocareerclusters,theCompetitiveEventsTaskForcerecommendedandtheboardofdirectorsapprovedthefollowingchangeseffectiveforthe2011–2012schoolyear.

New Events

Individual Series Events• BusinessFinanceSeriesEvent• HumanResourcesManagementSeriesEvent

Marketing Representative Event• SportsandEntertainmentPromotionPlanEvent

Professional Selling Event• HospitalityandTourismProfessionalSellingEvent

Eliminated Events• DECAQuizBowl• InternetMarketingPlanEvent

Competitive Events Resources

DECA Competitive Events Changes for 2011–2012

PREPARATION MATERIALS

BY COMPETITIVE EVENT

AVAILABLE FROM DECA IMAGES

www.deca.org/competitions/highschoolSAMPLE VIDEO PRESENTATIONS www.deca.org/competitions/5

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Com


DECA’s Competitive Events 2011-2012 High School Division

Principles of Business Administration Events 1. PrinciplesofBusinessManagementand

Administration—PBM 2. PrinciplesofFinance—PFN 3. PrinciplesofHospitalityandTourism—PHT 4. PrinciplesofMarketing—PMK

Team Decision Making Events 1. BusinessLawandEthicsTeamDecision

Making—BLTDM 2. BuyingandMerchandisingTeamDecision

Making—BTDM 3. FinancialServicesTeamDecision

Making—FTDM 4. HospitalityServicesTeamDecision

Making—HTDM 5. MarketingCommunicationsTeamDecision

Making—MTDM 6. SportsandEntertainmentMarketingTeam

DecisionMaking—STDM 7. TravelandTourismTeamDecision

Making—TTDM

Individual Series Events 1. AccountingApplicationsSeries—ACT 2. ApparelandAccessoriesMarketingSeries—

AAM 3. AutomotiveServicesMarketingSeries—ASM 4. BusinessFinanceSeries—BFS 5. BusinessServicesMarketingSeries—BSM 6. FoodMarketingSeries—FMS 7. HotelandLodgingManagementSeries—HLM 8. HumanResourcesManagementSeries—HRM 9. MarketingManagementSeries—MMS10. QuickServeRestaurantManagementSeries—

QSRM11. RestaurantandFoodServiceManagement

Series—RFSM12. RetailMerchandisingSeries—RMS13. SportsandEntertainmentMarketing

Series—SEM

Business Operations Research Events 1. BusinessServicesOperationsResearch—BOR 2. BuyingandMerchandisingOperations Research—BMOR 3. FinanceOperationsResearch—FOR 4. HospitalityandTourismOperations

Research—HTOR 5. SportsandEntertainmentMarketing OperationsResearch—SEOR

Chapter Team Events 1. CommunityServiceProject—CSP 2. CreativeMarketingProject—CMP 3. EntrepreneurshipPromotionProject—EPP 4. FinancialLiteracyPromotionProject—FLPP 5. LearnandEarnProject—LEP 6. PublicRelationsProject—PRP

Business Management and Entrepreneurship Events 1. EntrepreneurshipWritten—ENW 2. InternationalBusinessPlan—IBP 3. EntrepreneurshipParticipating

(CreatinganIndependentBusiness—ENPIorFranchisingBusiness—ENPF)

Marketing Representative Events 1. AdvertisingCampaign—ADC 2. FashionMerchandisingPromotionPlan—FMP 3. SportsandEntertainmentPromotionPlan—SEPP

Professional Selling Events 1. HospitalityandTourismProfessionalSelling—

HTPS 2. ProfessionalSelling—PSE

Online Events 1. StockMarketGame—SMG 2. VirtualBusinessChallengeRetail—VBCR 3. VirtualBusinessChallengeSports—VBCS

Notallstates/provincesofferallevents.Pleasecheckwithyourstate/provincialadvisorforeventsofferedinyourstate/province.

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Event Sponsors

DECA gratefully acknowledges the competitive events sponsorship of these generous corporations and organizations.

Team Decision Making EventsBuying and Merchandising Team Decision Making Event

Sponsoredby

Hospitality Services Team Decision Making Event

Sponsoredby

Sports and Entertainment Marketing Team Decision Making Event

Sponsoredby

Individual Series EventsApparel and Accessories Marketing Series

Sponsoredby

Automotive Services Marketing SeriesSponsoredby

Food Marketing SeriesSponsoredby

Retail Merchandising SeriesSponsoredby

Unlessotherwisenoted,eachsponsoringorganizationprovidesthefollowingawardsforinternationalcompetitors:

1st Place—$1,000 2nd Place—$500 3rd Place—$250 4th–10th Place—$100 each

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Chapter Team EventsCommunity Service Project

Sponsoredby

1st Place:Chapterrepresentative(s)(selectedbythechapter)and the advisor from the first place chapter willreceiveanall-expense-paidtriptoLasVegas,Ne-vada,toappearontheJerryLewisMDALaborDayTelethon.

Additional MDA Fund-raising Awards

$25,000 and above raised for MDA:Achapter representative (selectedby thechapter)willreceiveanall-expense-paidtriptoLasVegas,Nevada,toappearontheJerryLewisMDALaborDayTelethon.

Under $25,000 raised for MDA:The top 10 fund-raising chapters are invited to aspecial recognition brunch at ICDC and are pre-sentedaspecialMDAaward.

Business Management and Entrepreneurship Events

Entrepreneurship Participating Event (Creating a Franchising Business)

Sponsoredby

Marketing Representative EventsFashion Merchandising Promotion Plan Event

Sponsoredby

Online EventsVirtual Business ChallengeTM

Sponsoredby

VBC-R(Retail) VBC-S (Sports) 1stPlace—$1,000 1stPlace—$1,000 2ndPlace—$500 2ndPlace—$500 3rdPlace—$250 3rdPlace—$2504th–8thPlace—$100 4thPlace—$100

Thank You for Your Assistance!DECAwouldliketothankthefollowingcompaniesandorganizationsfortheirhelpindevelopingnewrole-playsandcasestudies:

• FinishLine,Inc.

• MarriottInternational,Inc.

• PublixSuperMarkets,Inc.

• Safeway,Inc.

• SearsHoldingsCorporation

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FemalesOfficialDECAblazerwithdressskirtordressslacksandadressblouseorofficialblazerwithadress;dressshoes

MalesOfficialDECAblazerwithdressslacks,collareddressshirt

andnecktie;dressshoesanddresssocks

FemalesBusinesssuitorblazerwithdressblouseanddressskirtor

dressslacksorbusinessdress;dressshoes

MalesBusinesssuitorsportcoatwithdressslacks,collareddress

shirtandnecktie;dressshoesanddresssocks

FemalesDressblouseordresssweaterwithdressskirtordressslacks

(blazeroptional)orbusinessdress;dressshoes

MalesCollareddressshirtandnecktiewithdressslacks(blazeroptional);dressshoesanddresssocks

Official Dress Code for the DECA International Career Development Conference

When Appearing Before Judges

DECA General Sessions, Meal Functions

ProfessionalappearanceisanimportantaspectoftheoverallpreparationofDECAmembersforthebusinessworld.Tothatend,DECAsupportsadresscodeforitscareer-basedfunctionsthatexemplifiesthehigheststandardsofprofes-sionalismwhilebeingnon-discriminatorybetweenmalesandfemales.

DECA’sboardofdirectorshasdevelopedthefollowingofficialdressstandardsfortheInternationalCareerDevelop-mentConference.Students,advisorsandchaperonesmustfollowthedresscode.

CompetitorsmustwearanofficialDECAblazerduringinteractionwiththejudges.While official DECA blazers are not required during briefing and testing, professional business dress is required.Professionaldressshouldalsobeworntoallconferencesessionsincludingworkshopsandspecialmealfunctionssuchasluncheons.

Foramorepolished,professionalappearance,itisrecommendedthatstudentswearappropriatehosiery/socks.

An official DECA blazer is required to receive recognition/an award on stage.

Event Briefing, Manual Registration and Testing, Leadership Activities/Institutes

DECA Business CasualCasualslacks(e.g.,Dockers),blouseorshirt,casualshoes.

Jeans,t-shirtsandathleticshoesarenotincludedinbusinesscasualattire.

The following are unacceptable during DECA activities:

• Skin-tightorrevealingclothing • Midriff-baringclothing • Swimwear• Leggingsorgraphicdesignedhosiery/tights • Athleticclothing• Clothingwithprintingthatissuggestive,obsceneorpromotesillegalsubstances

When judging adherence to the dress code, DECA asks that advisors, teachers and chaperones use observation as the tool for assessing compliance. DECA does not support or condone the touching of students or their clothing as a means of determining whether or not a student is following the dress code guidelines.

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Principles of Business

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inistration

Principles of Business Administration Events, 2012

Principles of Business Management and AdministrationPrinciples of Finance

Principles of Hospitality and TourismPrinciples of Marketing

PurposeDECA’sPrinciples ofBusinessAdministrationEventsmeasure the student’s proficiency in those skillsidentifiedbyoccupationalpractitionersascommonacademicandtechnicalcontentacrossmarketing,fi-nance,hospitality,andbusinessmanagementandadministration.

ThePrinciplesofBusinessAdministrationEventsaredesignedforfirst-year DECA memberswhoareenrolledinintroductory-levelprinciplesofmarketing/businesscourses.Advancedstudentswithmultiplecoursecreditsinthisareaarebetterservedinmoreadvancedcompetitiveevents.Studentswhowereprevi-ouslymembersofDECAarenoteligiblefortheseevents.

Theskillsevaluatedareselectedfromalistofperformanceindicatorsvalidatedbyindustryrepresentatives.Participantsinthesecompetitiveeventsarenotinformedinadvanceoftheperformanceindicatorstobeevaluated.

Skills AssessedTheparticipantswilldemonstrateskillsdescribedbytheperformanceindicatorsinthebusinessadministra-tioncore.Theperformanceindicatorshavebeendividedintothefollowinginstructionalareas:

BusinessLaw HumanResourcesManagement CommunicationSkills InformationalManagement CustomerRelations Marketing Economics Operations EmotionalIntelligence ProfessionalDevelopment FinancialAnalysis StrategicManagement

Completelistsofperformanceindicatorsareavailableatwww.deca.org/competitions/2/.

DefinitionsThefollowingdefinitionsareusedtodeterminetheactivitiesandoccupationsthatareincludedineachofthePrinciplesofBusinessAdministrationEvents.

u Principles of Business Management and Administration:TheintervieweventswilluselanguageassociatedwithcareersinAdministrativeServices,BusinessInformationManagement,GeneralMan-agement,HumanResourcesManagement,andOperationsManagement.

u Principles of Finance:TheintervieweventswilluselanguageassociatedwithcareersinAccounting,BankingServices,BusinessFinance,InsuranceandSecurities,andInvestments.

u Principles of Hospitality and Tourism:Theintervieweventswilluselanguageassociatedwithca-reersinHotels,Restaurants,andTourismandTravel.

u Principles of Marketing:TheintervieweventswilluselanguageassociatedwithcareersinMarket-ingCommunications,MarketingManagement,MarketingResearch,MerchandisingandProfessionalSelling.

(Continuedonnextpage)

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PBM/PFN/PHT/PMK–2012

Procedure• PrinciplesofBusinessAdministrationEventsconsistoftwomajorparts:abusiness administration

core exam andacontent interviewwithabusinessexecutive.Asecondcontent interviewwillbegiventofinalists.ThebusinessadministrationcoreexamitemsandthecontentinterviewsituationsareselectedfromalistofperformanceindicatorsidentifiedintheNationalCurriculumStandardsforBusi-nessAdministrationdevelopedbyMBAResearchfortheStates’CareerClusterProjectandvalidatedbyindustryrepresentatives.

• Theparticipantwillbegivena100-question,multiple-choice,businessadministrationcoreexam.• Theparticipantwillbegivenawrittenassignmenttoreview.Inthecontentinterviewthestudentis

askedtoexplainordemonstratemasteryofaselectedgroupofperformanceindicatorsinaninterviewwithanindustryrepresentative.

• Inthecontentinterviewportionoftheevent,participantsmustaccomplishataskbytranslatingwhattheyhavelearnedintoeffective,efficientandspontaneousaction.

• Alistoffourperformanceindicatorsspecifictotheassignmentisincludedintheparticipant’sinstruc-tions.Thesearedistincttaskstheparticipantmustaccomplishduringtheinterview.Thejudgewillevaluatetheparticipant’sperformanceonthesetasksandonfollow-upquestions.

• Participantswillhave10minutestoreviewtheassignmentandtodevelopaprofessionalapproachtotheinterview.Participantsmayusenotesmadeduringthepreparationtimeduringtheinterview.

• Upto10minutesarethenallowedfortheparticipanttointeractwithacompetentjudgeandexplainthedesignatedconcepts.The judge isaqualifiedbusinessexecutive.Following the interview, thejudgeevaluatestheparticipant’sresponsesandrecordstheresultsonanevaluationformdevelopedespeciallyforeachcontentinterviewevent.

• Participantsmaynotbringprintedreferencematerials,visualaids,etc.,tothecompetitiveevent.• Materialsappropriateforthesituationmaybehandedtoorleftwiththejudge.Materialshandedto

thejudgemustbecreatedusingmaterialsprovidedduringthedesignatedpreparationperiod.• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.• Themaximumscorefortheevaluationis100points.Thepresentationwillbeweighedattwice(2

times)thevalueoftheexamscore.

Presentation JudgingParticipantswillbeevaluatedaccordingtotheEvaluationForm.

Theparticipantwillhavea10-minutepreparationperiodandmaymakenotestouseduringtheinterview.

After introductions, the judgewillbegin the10-minute interview.Duringor following theparticipant’sexplanationofthedesignatedconcepts,thejudgewillaskthequestionsrelatedtotheinterviewthatareprovidedintheevent.Thesequestionswillcausethestudenttothinkandrespondbeyondtheperformanceindicatorsprovided.

Closetheinterviewbythankingtheparticipantforhis/herwork.ThencompletetheEvaluationForm,mak-ingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.

Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscore.

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Sample Interview

CAREER CLUSTER HospitalityandTourism

INSTRUCTIONAL AREA FinancialAnalysis

PRINCIPLES OF HOSPITALITY AND TOURISM EVENT

PARTICIPANT INSTRUCTIONS

PROCEDURES

1. Theeventwillbepresentedtoyouthroughyourreadingoftheseinstructions,includingtheperfor-manceindicatorsandinterviewtask.Youwillhaveupto10minutestoreviewthisinformationtodeterminehowyouwillperformthetaskanddemonstratetheperformanceindicatorsofthisevent.Duringthepreparationperiod,youmaymakenotestouseduringtheinterviewsituation.

2. Youwillhaveupto10minuteswiththejudge,including5to7minutestoaccomplishthetaskandseveralminutestorespondtofollow-upquestions.(Youmayhavemorethanonejudge.)

3. Youwillbeevaluatedonhowwellyoumeettheperformanceindicatorsofthisevent.

4. Turninallyournotesandeventmaterialswhenyouhavecompletedtheinterview.

PERFORMANCE INDICATORS

1. Explainformsoffinancialexchange(cash,credit,debit,electronicfundstransfer)

2. Explainthepurposesandimportanceofcredit.

3. Demonstratethewiseuseofcredit.

4. Explainthetimevalueofmoney.

SampleInterview–2012

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INTERVIEW SITUATION

YouaretoassumetheroleofcandidateforthetourreservationistpositionatGreat escape tours,acompa-nythatspecializesinarrangingandprovidingtoursofdestinations,activitiesandexperiencesforindividu-alsandsmallgroups.Youhavesubmittedyourrésuméandhavebeeninvitedinforapersonalinterviewwiththeowner(judge).Thisinterviewwillbeusedtomeasureyourknowledgeandunderstandingofanimportantaspectofthetouroperatorbusiness.Theowner(judge)wantstomakesureyouunderstandtheimportanceofcreditbeforeofferingyouthetourreservationistposition.

Over90%ofcustomerswhomakeareservationforaGreat escape toursdosowithacreditcard.Inthefirstpartofyourinterviewyouaretoexplainthevalueandimportancethatcredithasforbothcustomersandthebusiness.Yourpresentationmustalsoincludetheadditionalperformanceindicatorslistedonthefirstpageofthisevent.Followingyourexplanation,theowner(judge)ofGreat escape tourswillaskyoutorespondtoadditionalquestions.

Theinterviewwilltakeplaceintheowner’s(judge’s)office.Theowner(judge)willbegintheinterviewbygreetingyouandaskingtohearyourexplanationontheimportanceofcredit.Afteryouhaveprovidedyourexplanationandhaveansweredtheowner’s(judge’s)questions,theowner(judge)willconcludetheinterviewbythankingyouforthepresentation.

JUDGE’S INSTRUCTIONS

DIRECTIONS, PROCEDURES AND JUDGE’S ROLE

Inpreparationforthisevent,youshouldreviewthefollowinginformationwithyoureventmanagerandotherjudges:

1. Procedures

2. PerformanceIndicators

3. EventSituation

4. JudgeSituationCharacterization

Participantsmayconductaslightlydifferenttypeofmeetingand/ordiscussionwithyoueachtime;however,itisimportantthattheinformationyouprovideandthequestionsyouaskbeuniformforeveryparticipant.

5. Judge’sEvaluationInstructions

6. Judge’sEvaluationForm

Pleaseuseacriticalandconsistenteyeinratingeachparticipant.


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JUDGE’S EVALUATION FORMPHT Sample Event 2012


Exceeds Expectations

Meets Expectations

Below Expectations

Little/No Value

Judged Score

DID THE PARTICIPANT:1.Explaintheformsoffinancialexchange? 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______

2.Explainthepurposesandimportanceofcredit? 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______

3.Demonstratethewiseuseofcredit? 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______

4.Explainthetimevalueofmoney? 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______

5.Overallimpressionandresponsestothejudge’squestions 20,19,18,17 16,15,14,13,12 11,10,9,8,7 6,5,4,3,2,1 ______

TOTALSCORE________

72

Team Decision Making Events, 2012Business Law and Ethics Team Decision Making Event

Buying and Merchandising Team Decision Making EventSponsored by Sears Holdings Corporation

Financial Services Team Decision Making EventHospitality Services Team Decision Making Event

Sponsored by Marriott International, Inc.Marketing Communications Team Decision Making Event

Sports and Entertainment Marketing Team Decision Making EventSponsored by Northwood University

Travel and Tourism Team Decision Making Event

PurposeTheTeamDecisionMakingEventsprovideanopportunityforparticipantstoanalyzeoneoracombinationofelementsessentialtotheeffectiveoperationofabusinessinthespecificoccupationalarea.Thebusinesssituationtobeanalyzedwillbepresentedasacasestudy.

TheguidelinesforeachoftheTeamDecisionMakingEventshavebeenconsolidatedtofacilitatecoordina-tionoftheparticipantactivitiesineachoccupationalcategory.Thismeanstheguidelineswillbeexactlythesameforeachoccupationalcategory.However,eachoccupationalcategory’scaseproblemwillbeoccupa-tionspecificandwillbedifferentanddistinctfromthecasestudiesoftheotheroccupationalcategories.

Theskillsevaluatedareselectedfromalistofperformanceindicatorsvalidatedbyindustryrepresentatives.Participantsinthesecompetitiveeventsarenotinformedinadvanceoftheperformanceindicatorstobeevaluated.

Skills AssessedTheparticipantteamswilldemonstrateskillsdescribedbytheperformanceindicatorsinthebusinessad-ministrationcoreandappropriatecareerclusteraswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,

speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings

andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytobeaneffectivememberofaproductivegroup• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments


DefinitionsThefollowingdefinitionsareusedtodeterminetheactivitiesandoccupationsthatareincludedineachoftheTeamDecisionMakingEvents.

u Business Law and Ethics:Forthepurposesofthisevent,businesslawisU.S.lawandwillincludecontracts,productliability,employmentandtypesofbusinessownership.Theethicscomponentin-volvesevaluatingcompetingsocialvaluesthatmayreasonablybearguedfromeitherside.Thecon-ceptsincludetheinstructionalareasintheBusinessManagementandAdministrationcluster.

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BLTDM/BTDM/FTDM/HTDM/MTDM/STDM/TTDM–2012

Team D

ecision M

aking Events

u Buying and Merchandising:Employeesinbuyingandmerchandisingpositionsgettheproductintothehandsofthecustomer.Thisprocessincludesforecasting,planning,buying,displaying,sellingandprovidingcustomerservice.TheconceptsincludetheinstructionalareasintheMarketingcluster.

u Financial Services:Financialservicesrefertoservicesofferedinthefinanceindustrybyfinancialinstitutions.Conceptsincludeunderstandingthesourceandpurposeoffinancialstatements,theim-pactofmanagementdecisionsonstatements,andtheanalysisandinterpretationofdataforplanningpurposes.TheconceptsincludetheinstructionalareasintheFinancecluster.

u Hospitality Services:Marketingandmanagementfunctionsandtasksthatcanbeappliedinhotels,motels, lodgingservices,relatedconventionservices,andrelatedfoodandbeverageservices.TheconceptsincludetheinstructionalareasintheHospitalityandTourismcluster.

u Marketing Communications:Marketingfunctionsandtasksthatinform,remind,and/orpersuadeatargetmarketofideas,experiences,goods/services,and/orimages.Theconceptsincludetheinstruc-tionalareasintheMarketingcluster.

u Sports and Entertainment Marketing:Marketingfunctionsandtasksthatcanbeappliedinama-teurorprofessionalsportsorsportingevents,entertainmentorentertainmentevents,sellingorrentingofsuppliesandequipment(otherthanvehicles)usedforrecreationalorsportingpurposes,productsandservicesrelatedtohobbiesorculturalevents,orbusinessesprimarilyengagedinsatisfyingthedesire tomakeproductiveorenjoyableuseof leisure time.Theconcepts include the instructionalareasintheMarketingcluster.

u Travel and Tourism:Marketingandmanagementfunctionsandtasksthatcanbeappliedinenter-prisesengagedinpassengertransportation,travelservice,attractingandservingthetravelingpublic,arrangingtoursoractingasindependentticketagencies,andotherservicesincidentaltothetravelortourismindustry.TheconceptsincludetheinstructionalareasintheHospitalityandTourismcluster.

Procedure• Eachteammustbecomposedoftwo membersoftheDECAchapter.• Eachteammemberwillbegivena100-question,multiple-choice,cluster exam.Thescoreswillbe

averagedtoproduceasingleteamscore.• Teammemberswillbegivenadecision-makingcase study situationinvolvingaprobleminabusi-

nessintheoccupationalarea.Teamsqualifyingforafinalroundwillparticipateinasecondcasestudysituation.

• Alistofsevenperformanceindicatorsspecifictothescenarioisincludedintheparticipants’instruc-tions.Thesearedistincttaskstheparticipantsmustaccomplishduringtherole-play.Thejudgewillevaluatetheparticipants’role-playperformanceonthesetasksandonseveralfollow-upquestions.

• Eachteamwillhave30minutestostudythesituationandorganizetheiranalysisusingateamdeci-sionmakingformat.Duringthepreparationperiod,teamsmayconsultonlywithoneanotheraboutthesituation.Participantsmayusenotesmadeduringthepreparationtimeduringthepresentation.

• Participantteamswillmeetwiththejudgefora15-minuteinterview.Thejudgeisaqualifiedbusinessexecutive.Theteamwillspendnotmorethan10minutes,atthebeginningoftheinterview,describingtheteam’sanalysisofthesituationgiven.Bothmembersoftheteammustparticipateinthepresenta-tion.Thejudgewillspendtheremaining5minutesquestioningtheparticipants.Eachparticipantmustrespondtoatleastonequestionposedbythejudge.

• Participantsmaynotbringprintedreferencematerials,audioorvisualaids,etc.,tothecompetitiveevent.

• Materialsappropriateforthesituationmaybehandedtoorleftwiththejudge.Materialshandedtothejudgemustbecreatedusingmaterialsprovidedduringthedesignatedpreparationperiod.

• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.• Themaximumscorefortheevaluationis100points.Thepresentationwillbeweightedattwice(2

times)thevalueoftheexamscores.


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BLTDM/BTDM/FTDM/HTDM/MTDM/STDM/TTDM–2012

Presentation Judging ParticipantswillbeevaluatedaccordingtotheEvaluationForm.

Participantswillhavea30-minutepreparationperiodandmaymakenotestouseduringtheinterview.

Duringthefirst10minutesofthepresentation(afterintroductions),theteamwillpresenttheiranalysis,theirdecisionsandtherationalebehindthedecisions.Allowtheteamstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.

Duringthenext5minutes,youmayaskquestionsoftheteamtodeterminetheirunderstandingofthesitu-ationpresented.Eachmemberofeachteamshouldrespondtoatleastonequestion.Toensurefairness,youmustaskeachteamthesamequestions.Afteraskingthestandardquestions,youmayaskadditionalques-tionsforclarificationspecifictothecurrentteam.

Afterthequestioningperiod,closetheinterviewbythankingtheteamfortheirwork.ThencompletetheEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscores.

75

Team D

ecision

Making

Events


Sample Case StudyCAREER CLUSTER Finance

INSTRUCTIONAL AREA FinancialAnalysis

FINANCIAL SERVICES TEAM DECISION MAKING EVENT


• TheeventwillbepresentedtoyouthroughyourreadingoftheGeneralPerformanceIndicators,Spe-cificPerformanceIndicatorsandCaseStudySituation.Youwillhaveupto30minutestoreviewthisinformationandprepareyourpresentation.Youmaymakenotestouseduringyourpresentation.

• Youwillhaveupto10minutestomakeyourpresentationtothejudge(youmayhavemorethanonejudge),followedbyupto5minutestoanswerthejudge’squestions.Allmembersoftheteammustparticipateinthepresentation,aswellasanswerthequestions.

• Turninallofyournotesandeventmaterialswhenyouhavecompletedtheevent.

GENERAL PERFORMANCE INDICATORS

• Communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,speaking,readingorlistening

• Analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindingsandrecommendationsfromconclusions

• Productionskills—theabilitytotakeaconceptfromanideaandmakeitreal

• Teamwork—theabilitytobeaneffectivememberofaproductivegroup

• Priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments

• Economiccompetencies

SPECIFIC PERFORMANCE INDICATORS

• Describethenatureofgrossincome.

• Describethenatureoffixedcosts.

• Describethenatureofvariablecosts.

• Demonstratefinancialanalysisapplication.

• Calculateprofitorloss.

• Discusstheimpactoftaxlawsonnetincome.

• Demonstrateproblem-solvingtechniques.

76

CASE STUDY SITUATION

YouaretoassumetheroleoffinancialanalystsforDVD-TV,acabletelevisionstationthatspecializesininnovativeprogramming.Theprojectmanager(judge)wantsyourteamtoanalyzeanewproductfromafinancialperspective.

DVD-TVisaprogressivecabletelevisionnetworkheadquarteredinNewYorkCity.Originallydevotedtomusicvideos,especiallypopularmusicvideos,DVD-TVhasevolvedintoanoutletforavarietyofdifferenttelevisionshowsaimedatadolescentsandyoungadults.Thestation’spolicyistonowshowvideosonlylateatnightorearlyinthemorning.

TheCD-ROMprojectmanager(judge)forthestationwantstoproduceanewCD-ROMthatwillcontainclipsfromthelatestmusicvideos.ThisinnovativeCD-ROMwillbemarketedandsoldexclusivelythroughinfomericalsonyournetwork.

Theproductiondepartmenthasdevelopedthefollowingfinancialestimates:

Fixcost: $25,000

Variablecost: $5perunitforthefirst10,000units $4perunitforallover10,000units

SalesProjects:Marketingprojectssalesbetween20,000and30,000unitsatasalespriceof$10.00.

Theprojectmanager(judge)hasdirectedyourteamtoanalyzetheproposednewproductanditsdevelop-ment.Inadditiontoansweringthequestionslistedbelow,theprojectmanager(judge)wantsyourteamtoprepareanestimateofthegrossincomefromtheprojectatthe20,000and30,000unitssoldlevels.

• Whatarefixedcosts?

• Whatarevariablecosts?

• Whatisthegrossreturnoninvestmentforthisprojectat20,000units?

• Whatisthedifferencebetweengrossincomeandprofit?

Youwillreportyourfindingstotheprojectmanager(judge)inameetingtotakeplaceintheprojectman-ager’s(judge’s)office.Theprojectmanager(judge)willbeginthemeetingbygreetingyouandaskingtohearyouropinions.Afteryouhavepresentedyourquestionsandrecommendationsandhaveansweredtheprojectmanager’s(judge’s)questions,theprojectmanager(judge)willconcludethemeetingbythankingyouforyourexpertise.

JUDGE’S INSTRUCTIONS

YouaretoassumetheroleofprojectmanagerforDVD-TV,acabletelevisionstationthatspecializesinin-novativeprogramming.Youhaveaskedyourteamoffinancialanalysts(participantteam)toanalyzeanewproductfromafinancialperspective.

DVD-TVisaprogressivecabletelevisionnetworkheadquarteredinNewYorkCity.Originallydevotedtomusicvideos,especiallypopularmusicvideos,DVD-TVhasevolvedintoanoutletforavarietyofdifferenttelevisionshowsaimedatadolescentsandyoungadults.Thestation’spolicyistonowshowvideosonlylateatnightorearlyinthemorning.

TheCD-ROMprojectmanager(judge)forthestationwantstoproduceanewCD-ROMthatwillcontainclipsfromthelatestmusicvideos.ThisinnovativeCD-ROMwillbemarketedandsoldexclusivelythroughinfomericalsonyournetwork.

SampleCaseStudy–2012

77

Team D

ecision

Making

Events


Theproductiondepartmenthasdevelopedthefollowingfinancialestimates:

Fixcost: $25,000

Variablecost: $5perunitforthefirst10,000units $4perunitforallover10,000units

SalesProjects: Marketingprojectssalesbetween20,000and30,000unitsatasalespriceof$10.00.

Youhavedirected thefinancialanalysts (participant team) toanalyze theproposednewproductand itsdevelopment.Inadditiontoansweringthequestionslistedbelow,thefinancialanalysts(participantteam)aretoprepareanestimateofthegrossincomefromtheprojectatthe20,000and30,000unitssoldlevels.

• Whatarefixedcosts?

• Whatarevariablecosts?

• Whatisthegrossreturnoninvestmentforthisprojectat20,000units?

Answer: $85,000=74%grossreturnoninvestment$115,000

• Whatisthedifferencebetweengrossincomeandprofit?

Thefinancialanalysts(participantteam)willpresenttheirquestionsandrecommendationstoyouinameet-ingtotakeplaceinyouroffice.Youwillbeginthemeetingbygreetingthefinancialanalysts(participantteam)andaskingtoheartheiropinions.

Afterthefinancialanalysts(participantteam)havepresentedtheirrecommendations,youaretoaskthefollowingquestionsofeachparticipantteam:

1.Whatistheimpactoftaxlawsonnetincome?

2.Whatareexamplesoffixedcosts?Variablecosts?

Oncethefinancialanalysts(participantteam)haveansweredyourquestions,youwillconcludethemeetingbythankingthemfortheirwork.

Youarenottomakeanycommentsaftertheeventisoverexcepttothanktheparticipants.

Answers:

20,000unitssoldat$10.00 $200,000 LessFixedcostof 25,000 Lessvariablecoston1st10,000units 50,000 Lessvariablecoston2nd10,000units 40,000 GrossIncome $85,000

30,000unitssoldat$10.00 $300,000 LessFixedcostof 25,000 Lessvariablecoston1st10,000units 50,000 Lessvariablecoston2nd20,000units 80,000 GrossIncome $145,000

78

JUDGE’S EVALUATION FORMFTDM Sample Event 2012

PERFORMANCE INDICATORS Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score

DIDTHEPARTICIPANT:

1. Describethenatureofgrossincome?........................ 10-9 8-7 6-5-4 3-2-1-0 ____

2. Describethenatureoffixedcosts?............................. 10-9 8-7 6-5-4 3-2-1-0 ____ 3. Describethenatureofvariablecosts?........................ 10-9 8-7 6-5-4 3-2-1-0 ____

4. Demonstratefinancialanalysisapplication?.............. 10-9 8-7 6-5-4 3-2-1-0 ____

5. Calculateprofitorloss?.............................................. 10-9 8-7 6-5-4 3-2-1-0 ____

6. Discusstheimpactoftaxlawsonnetincome?.......... 10-9 8-7 6-5-4 3-2-1-0 ____

7. Demonstrateproblemsolvingtechniques?................ 10-9 8-7 6-5-4 3-2-1-0 ____

PRESENTATION Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score

8. Clarityofexpression................................................... 6-5 4 3-2 1-0 ____ 9. Organizationofideas.................................................. 6-5 4 3-2 1-0 ____ 10. Showedevidenceofmaturejudgment........................ 6-5 4 3-2 1-0 ____ 11. Effectiveparticipationof

bothteammembers..................................................... 6-5 4 3-2 1-0 ____ 12. Overallimpressionandresponses

tothejudge’squestions............................................... 6-5 4 3-2 1-0 ____

TOTAL SCORE ________


79

Series Events

Accounting Applications SeriesApparel and Accessories Marketing Series Sponsored by Men’s WearhouseAutomotive Services Marketing Series Sponsored by National Automotive Parts Association

Business Finance SeriesBusiness Services Marketing SeriesFood Marketing Series Sponsored by Safeway, Inc.

Hotel and Lodging Management SeriesHuman Resources Management SeriesMarketing Management SeriesQuick Serve Restaurant Management SeriesRestaurant and Food Service Management SeriesRetail Merchandising Series Sponsored by Sears Holdings CorporationSports and Entertainment Marketing Series

Individual Series Events, 2012

PurposeDECA’sindividualeventseffectivelymeasurestudents’proficiencyinthoseskillsidentifiedbyoccupationalpracti-tionersasessentialtosuccessinagivenoccupation.Participantsreceiverecognitionforachievementineacheventandintheseriesasawhole.

TheguidelinesforeachoftheIndividualSeriesEventshavebeenconsolidatedtofacilitatecoordinationofparticipantactivitiesineachoccupationalcategory.Thismeanstheguidelinesareexactlythesameforeachoccupationalcat-egory.However,eachoccupationalcategory’srole-playwillbeoccupationspecificandwillbedifferentanddistinctfromtherole-playsoftheotheroccupationalcategories.Eachareawillbetreatedseparatelyasacompetitiveevent;however,onlyonecopyoftheguidelinesisincluded.

Theskillsevaluatedareselectedfromalistofperformanceindicatorsvalidatedbyindustryrepresentatives.Partici-pantsinthesecompetitiveeventsarenotinformedinadvanceoftheperformanceindicatorstobeevaluated.

Skills AssessedTheparticipantswilldemonstrateskillsdescribedbytheperformanceindicatorsinthebusinessadministrationcoreandappropriatecareerclusterandpathwayaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,speaking,

readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindingsandrecom-

mendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments


DefinitionsThefollowingdefinitionsareusedtodeterminetheactivitiesandoccupationsthatareincludedineachoftheIndi-vidualSeriesEvents.

u Accounting Applications:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowl-edgeandattitudesinaccountingapplications.Studentswillbechallengedtoperformmanagementfunctionsand tasks focusingon the applicationoffinancial data to business planning, including collection andorga-nizationofdata,developmentanduseofreports,andanalysisofdatatomakebusinessdecisions.Conceptsincludeunderstandingthesourceandpurposeoffinancialstatements,theimpactofmanagementdecisionsonstatements,andtheanalysisandinterpretationofdataforplanningpurposes.Rolesintheseeventsarethoseofsupervisors,managersorentrepreneurs.TheconceptsincludetheinstructionalareasintheFinanceclusterandtheAccountingpathway.


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ACT,AAM,ASM,BFS,BSM,FMS,HLM,HRM,MMS,QSRM,RFSM,RMS,SEM–2012

u Apparel and Accessories Marketing:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinapparelandaccessoriesmarketingormarketingmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksinretailestablishments,wholesaleestablishmentsand/ormanufacturingfirmsprimarilyengagedinthemarketingofclothingandrelatedarticlesforpersonalwearandadornment.Roles in theseeventsare thoseofcustomers,employees,supervisorsandmanagers.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMerchandisingpathway.

u Automotive Services Marketing:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinautomotiveservicesmarketing.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksrelatedtoservicestationsandrelatedbusinessesorautopartsstores.Rolesintheseeventsarethoseofcustomers,employees,supervisors,managersandentrepreneurs.Theconceptsin-cludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.

u Business Finance:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinbusinessfinance.Studentswillbechallengedtoperformmanagementfunctionsandtasksfocus-ingonhigh-levelfinancialandbusinessplanning,includingcollectionandorganizationofdata,developmentanduseofreports,andanalysisofdatatomakebusinessdecisions.Conceptsincludeunderstandingthesourceandpurposeoffinancialstatements,theimpactofmanagementdecisionsonstatements,andtheanalysisandinterpretationofdataforcorporateplanningpurposes.Rolesintheseeventsarethoseofsupervisors,managers,financialexpertsorentrepreneurs.TheconceptsincludetheinstructionalareasintheFinanceclusterandtheCorporateFinancepathway.

u Business Services Marketing:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinbusinessservicesmarketing.Studentswillbechallengedtoperformmarketingfunc-tionsandtasksinvolvedinprovidingservicestobusinessesonafeeorcontractbasisorprovidingservicestoconsumers.Rolesintheseeventsarethoseofcustomers,employees,supervisors,managersandentrepreneurs.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.

u Food Marketing:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinfoodmarketingormarketingmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsand tasks inretailestablishments,wholesaleestablishmentsandmanufacturingfirmsresultinginthesaleoffood.Rolesintheseeventsarethoseofcustomers,employees,supervisorsandmanagers.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.

u Hotel and Lodging Management:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinhotelandlodgingmarketingormarketingmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksinhotels,motels,lodgingservices,conventionser-vices,andfoodandbeverageservices.Rolesintheseeventsarethoseofcustomers,employees,supervisorsandmanagers.TheconceptsincludetheinstructionalareasintheHospitalityandTourismclusterandtheLodgingpathway.

u Human Resources Management:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinhumanresourcesmanagement.Studentswillbechallengedtoperformmanagementfunctionsandtasksfocusingonstaffing,recruitment,selection,training,performanceappraisal,compensationandsafetytraining.Rolesintheseeventsarethoseofsupervisors,managers,humanresourceexpertsorentre-preneurs.TheconceptsincludetheinstructionalareasoftheBusinessManagementandAdministrationclusterandHumanResourcesManagementpathway.

u Marketing Management:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowl-edgeandattitudesinmarketingmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksthatcanbeappliedbroadlyinanon-retailmarketingenvironment.Rolesintheseeventsarethoseofclients,employees,supervisors,managersandentrepreneurs.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.

u Quick Serve Restaurant Management: Thestudent isgivenadescriptionofaspecificsituationthatmea-suresskills,knowledgeandattitudesinquick-servicerestaurantmanagement.Studentswillbechallengedtoperformmarketingandmanagementfunctionsandtasksinretailestablishments,wholesaleestablishmentsandmanufacturingfirmsprimarilyengagedinthequick-serverestaurantindustry.Rolesintheseeventsarethoseofcustomers,employees,supervisors,managersandentrepreneurs.TheconceptsincludetheinstructionalareasintheHospitalityandTourismclusterandtheRestaurantsandFoodandBeverageServicespathway.

u Restaurant and Food Service Management:Thestudent isgivenadescriptionofaspecificsituation thatmeasuresskills,knowledgeandattitudes inrestaurantandfoodservicemanagement.Studentswillbechal-

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ACT,AAM,ASM,BFS,BSM,FMS,HLM,HRM,MMS,QSRM,RFSM,RMS,SEM–2012

Series Events

lengedtoperformmarketingandmanagementfunctionsandtasksinafull-servicerestaurantorafood-servicebusiness.Rolesintheseeventsarethoseofsupervisors,managersandentrepreneurs.TheconceptsincludetheinstructionalareasintheHospitalityandTourismclusterandtheRestaurantsandFoodandBeverageServicesPathway.

u Retail Merchandising:Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudesinretailmerchandisingmanagement.Studentswillbechallengedtoperformmarketingandman-agementfunctionsandtasksthatcanbeappliedinanyretailestablishment.Rolesintheseeventsarethoseofcustomers,employees,supervisorsandmanagers.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMerchandisingpathway.

u Sports and Entertainment Marketing: Thestudentisgivenadescriptionofaspecificsituationthatmeasuresskills,knowledgeandattitudes insportsandentertainmentmarketing.Studentswillbechallenged toperformmarketingandmanagementfunctionsandtasksrelatedtoamateurorprofessionalsportsorsportingevents,en-tertainmentorentertainmentevents,sellingorrentingofsuppliesandequipment(otherthanvehicles)usedforrecreationalorsportingpurposes,productsandservicesrelatedtohobbiesorculturalevents,orbusinessesprimar-ilyengagedinsatisfyingthedesiretomakeproductiveorenjoyableuseofleisuretime.Rolesintheseeventsarethoseofsupervisorsandmanagers.TheconceptsincludetheinstructionalareasintheMarketingclusterandtheMarketingManagementpathway.

Procedure• Anindividualserieseventconsistsoftwomajorparts:awrittencluster examandtwopreliminaryrole-playing

events.Athirdrole-playactivitywillbegiventofinalists.• Theparticipantwillbegivena100-question,multiple-choice,clusterexam.• Theparticipantwillbegivenawrittenscenariotoreview.Itmayindicateaproductorservicetosell;amer-

chandisingdecision;asituationinvolvingcommunications,humanrelations,economicsorprofessionaldevel-opment;orabusinessmanagementconsideration.Theeventdescriptionwillinformtheparticipantoftherolehe/shewillplayandtherolethejudgewillplay.

• In the role-playingportionof the event, participantsmust accomplish a taskby translatingwhat theyhavelearnedintoeffective,efficientandspontaneousaction.

• Alistoffiveperformanceindicatorsspecifictothescenarioisincludedintheparticipant’sinstructions.Thesearedistincttaskstheparticipantmustaccomplishduringtherole-play.Thejudgewillevaluatetheparticipant’srole-playperformanceonthesetasksandonseveralfollow-upquestions.

• Participantswillhave10minutestoreviewthesituationandtodevelopaprofessionalapproachtosolvingtheproblem.Participantsmayusenotesmadeduringthepreparationtimeduringthepresentation.

• Upto10minutesarethenallowedfortheparticipanttointeractwithacompetentjudgeanddemonstratehowhe/shewouldsolvethesituationorproblem.Thejudgeisaqualifiedbusinessexecutiveplayingtheroleofasecondpartyinthesituation.Followingtherole-play,thejudgeevaluatestheparticipant’sresponsesandrecordstheresultsonanevaluationformdevelopedespeciallyforeachrole-playevent.

• Participantsmaynotbringprintedreferencematerials,visualaids,etc.,tothecompetitiveevent.• Materialsappropriateforthesituationmaybehandedtoorleftwiththejudge.Materialshandedtothejudge

mustbecreatedusingmaterialsprovidedduringthedesignatedpreparationperiod.• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.• Themaximumscorefortheevaluationis100points.Thecomprehensiveexamandeachrole-playpresentation

willbevaluedat1/3ofthetotalscore.Theexamscorecarriesforwardintothefinalroundofcompetition.

Presentation Judging ParticipantswillbeevaluatedaccordingtotheEvaluationForm.

Theparticipantwillhavea10-minutepreparationperiodandmaymakenotestouseduringtherole-play.

Afterintroductions,thejudgewillbeginthe10-minuterole-play.Duringorfollowingtheparticipant’sexplanationofthesolutiontotherole-play,thejudgewillaskthequestionsrelatedtothescenariothatareprovidedintheevent.Thesequestionswillcausethestudenttothinkandrespondbeyondtheperformanceindicatorsprovided.

Closetherole-playbythankingtheparticipantforhis/herwork.ThencompletetheEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.

82

Sample Role-play

CAREER CLUSTERMarketing

CAREER PATHWAYMerchandising

INSTRUCTIONAL AREAChannelManagement

RETAIL MERCHANDISING SERIES EVENT


PROCEDURES

1. Theeventwillbepresentedtoyouthroughyourreadingoftheseinstructions,includingthePerfor-manceIndicatorsandEventSituation.Youwillhaveupto10minutestoreviewthisinformationtodeterminehowyouwillhandletherole-playsituationanddemonstratetheperformanceindicatorsofthisevent.Duringthepreparationperiod,youmaymakenotestouseduringtherole-playsituation.

2. Youwillhaveupto10minutestorole-playyoursituationwithajudge(youmayhavemorethanonejudge).

3. Youwillbeevaluatedonhowwellyoumeettheperformanceindicatorsofthisevent.

4. Turninallyournotesandeventmaterialswhenyouhavecompletedtherole-play.


1. Explaintherelationshipbetweencustomerserviceanddistribution.

2. Explaindistributionissuesandtrends.

3. Ensuretimelydeliveryofadvertisedmerchandise.

4. Explainstock-handlingtechniquesusedinreceivingdeliveries.

5. Explainthenatureofwarehousing.

83

Series Events

SampleRole-play–2012

EVENT SITUATION

Youaretoassumetheroleofmanageratcabana Floral.Theshop’sowner(judge)hasaskedyoutohelpdecideifandwhentoswitchfloralwholesalers.

cabana Floralisalocalfloralshoplocatedinamedium-sizedcommunity.Theshopisoneof3floristsinthearea.Theshophasbeenthetopfloristinthecommunityforover20years.Customerspraisethefresh-nessandlongbloomtimeofflowerspurchasedfromcabana Floral.Customersalsovaluethequalitycustomerservicefromthestaff.

cabana Floral has alwayspurchased inventory froma localfloralwholesalerwith a largewarehouselocatedinthesamecity.Thesalesrepresentativefromthewholesalervisitsthestoreeachweektodelivertheorder,inspecteachstem,givetipsandhelpplacetheorderforthenextweek.Whiletherehavebeennoissueswiththequalityofinventory,priceshavesteadilyincreasedwiththelocalwholesaler.Onceagain,priceshaveincreaseddrasticallythisspring,withprom,Mother’sDayandtheweddingseasonaroundthecorner.

Theownerofcabana Floral(judge)hasreceivedinformationaboutanInternetfloralwholesaler.PricesfromtheInternetcompanyappeartobemuchlessthanthelocalwholesaler.Ordersforinventoryareplacedonlineevery3weeksandaredeliveredviathepostalsystemviaovernightdelivery.

Theownerofcabana Floral(judge)isintheprocessofdecidingiftheyshouldstartusingtheInternetflo-ralwholesalerorcontinuetoorderfromthelocalwholesaler.Theowner(judge)hasaskedforyouropinioninmakingthebestbusinessdecisionforthecompany.

Youwillexplainyourdecisionstotheowner(judge)inarole-playtotakeplaceintheowner’s(judge’s)office.Theowner(judge)willbegintherole-playbygreetingyouandaskingtohearyourideas.Afteryouhavecompletedyourpresentationandhaveansweredtheowner’s(judge’s)questions,theowner(judge)willconcludetherole-playbythankingyouforyourwork.

84


JUDGE ROLE-PLAY CHARACTERIZATION

Youaretoassumetheroleofownerofcabana Floral.Youhaveaskedtheshopmanager(participant)forhelpindecidingifandwhentoswitchfloralwholesalers.

cabana Floralisalocalfloralshoplocatedinamedium-sizedcommunity.Theshopisoneof3floristsinthearea.Theshophasbeenthetopfloristinthecommunityforover20years.Customerspraisethefresh-nessandlongbloomtimeofflowerspurchasedfromcabana Floral.Customersalsovaluethequalitycustomerservicefromthestaff.

cabana Floral has alwayspurchased inventory froma localfloralwholesalerwith a largewarehouselocatedinthesamecity.Thesalesrepresentativefromthewholesalervisitsthestoreeachweektodelivertheorder,inspecteachstem,givetipsandhelpplacetheorderforthenextweek.Whiletherehavebeennoissueswiththequalityofinventory,priceshavesteadilyincreasedwiththelocalwholesaler.Onceagain,priceshaveincreaseddrasticallythisspring,withprom,Mother’sDayandtheweddingseasonaroundthecorner.

YouhavereceivedinformationaboutanInternetfloralwholesaler.PricesfromtheInternetcompanyappeartobemuchlessthanthelocalwholesaler.Ordersforinventoryareplacedonlineevery3weeksandaredeliveredviathepostalsystemviaovernightdelivery.

YouareintheprocessofdecidingifthecompanyshouldstartusingtheInternetfloralwholesalerorcon-tinuetoorderfromthelocalwholesaler.Youhaveaskedtheshop’smanager(participant)foranopinioninmakingthebestbusinessdecisionforthecompany.

Theshopmanager(participant)willexplainthedecisionstoyouinarole-playtotakeplaceinyouroffice.Youwillbegintherole-playbygreetingtheparticipantandaskingtohearthepresentation.

Duringthecourseoftherole-playyouaretoaskthefollowingquestionsofeachparticipant:

1. Ifwemaketheswitch,what’sthebestwaytoevaluatecustomersatisfaction?

2. Ifwedonotmaketheswitch,howcanwecopewiththeincreasedpricesofourlocalwholesaler?

3.Whydoesthetimingofswitchingwholesalersmattersomuch?

Oncetheshopmanager(participant)hasexplainedthedecisionsandhasansweredyourquestions,youwillconcludetherole-playbythankingtheshopmanager(participant)forthework.

Youarenottomakeanycommentsaftertheeventisoverexcepttothanktheparticipant.

JUDGE’S EVALUATION FORMRMS Sample Event 2012

DID THE PARTICIPANT:

1. Explain the relationship between customer service and distribution?

2. Explain distribution issues and trends?

3. Ensure timely delivery of advertised merchandise?

4. Explain stock-handling techniques used in receiving deliveries?

5. Explain the nature of warehousing?

6. Overall impression and response to the judge’s questions:

Judge’s Initials ____________ TOTAL SCORE ____________ 85


Series Events

Attemptsatexplainingtherelationshipbetweencustomerserviceanddistributionwereinadequateorweak.

Adequatelyexplainedtherelationshipbetweencustomerserviceanddistribution.

Effectivelyexplainedtherelationshipbetweencustomerserviceanddistribution.

Veryeffectivelyexplainedtherelationshipbetweencustomerserviceanddistribution.

Little/No Value 0, 1, 2, 3, 4, 5

Below Expectations 6, 7, 8, 9, 10, 11

Meets Expectations 12, 13, 14, 15

Exceeds Expectations 16, 17, 18

















Little/No Value 0, 1

Below Expectations 2, 3, 4

Meets Expectations 5, 6, 7


Attemptsatexplainingdistributionissuesandtrendswereinadequateorweak.

Adequatelyexplaineddis-tributionissuesandtrends.

Effectivelyexplaineddis-tributionissuesandtrends.

Veryeffectivelyexplaineddistributionissuesandtrends.

Attemptsatensuringtimelydeliveryofadvertisedmerchandisewereweakorincorrect.

Adequatelyensuredtimelydeliveryofadvertisedmerchandise.

Effectivelyensuredtimelydeliveryofadvertisedmerchandise.

Veryeffectivelyensuredtimelydeliveryofadver-tisedmerchandise.

Attemptsatexplainingstock-handlingtechniquesusedinreceivingdeliver-ieswereinadequateorunclear.

Adequatelyexplainedstock-handlingtechniquesusedinreceivingdeliveries.

Effectivelyexplainedstock-handlingtechniquesusedinreceivingdeliveries.

Veryeffectivelyexplainedstock-handlingtechniquesusedinreceivingdeliveries.

Attemptsatexplainingthenatureofwarehousingwereinadequateorweak.

Adequatelyexplainedthenatureofwarehousing.

Effectivelyexplainedthenatureofwarehousing.

Veryeffectivelyexplainedthenatureofwarehousing.

Demonstratedfewskills;couldnotanswerthejudge’squestions.

Demonstratedlimitedabil-itytolinkskills;answeredthejudge’squestionsadequately.

Demonstratedthespeci-fiedskills;answeredthejudge’squestionseffectively.

Demonstratedskillsconfi-dentlyandprofessionally;answeredthejudge’sques-tionsveryeffectively.

86

DECA Competitive Event Checklist, 2012Written Entry Checklist Participant(s): __________________________

Event Name __________________________ I.D. Number: ___________________________

Please refer to Format Guidelines for the Written Entryfor a more detailed explanation of these items.

Penalty Points Page Checked Assessed No.

1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry. ______ 15 ______

2. EntriessubmittedinanofficialDECAwritteneventfolio. ______ 5 ______ 3. Sheetprotectorsmaynotbeused. ______ 5 ______ 4. Limitedtothenumberofpagesspecifiedintheguidelines

(plusthetitlepageandthetableofcontents). ______ 5(perpage) ______ 5. Allpagesarenumberedinsequencestartingwiththe

executivesummary. ______ 5 ______ 6. Majorcontentmustbeatleastdouble-spaced(not

space-and-a-half).Titlepage,tableofcontents,executivesummary,bibliography,appendix,footnotes,longquotes,materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced. ______ 5 ______

7. Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten. ______ 5 ______

8. Paperis81/2inchesx11inches.Nofold-outs,attachments,tabsused. ______ 5 ______

9. Thebodyofthewrittenentryfollowsthesequenceoutlinedintheguidelines.Additionalsubsectionsarepermitted. ______ 5 ______

Total Penalty Points Assessed _____

Acheckindicatesthattheitemhasbeenexamined.Acirclednumberindicatesthataninfractionhasbeennoted.Apagenumberindicatesthelocationoftheinfraction.

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DECA Written Event Statement of Assurances, 2012Researchandreportwritingareimportantelementsofmodernbusinessactivities.Greatcaremustbetakentoassurethatthehighestethicalstandardsaremaintainedbythoseengaginginresearchandreportwriting.Toreinforcetheimportanceofthesestandards,allwrittenentriesinDECA’sCompetitiveEventsProgrammustsubmitthisstatementaspartoftheentry.ThestatementmustbesignedbytheDECAmember(s)andthechapteradvisor.

I understand the following requirements are set forth byDECA Inc. for all Competitive Event entriescontainingawrittencomponent.These requirements are additional to thegeneral rules and regulationspublishedbyDECAInc.Bysigningthisstatement,Icertifythatallaretrueandaccurateastheyrelatetothisentry.1. Thecontentsofthisentryaretheresultsofmyworkor,inthecaseofateamproject,theworkof

currentmembersofthisDECAchapter.2. Nopartofthisentryhaspreviouslybeenenteredincompetition.3. ThisentryhasnotbeensubmittedinanotherDECACompetitiveEvent.4. Creditforallsecondaryresearchhasbeengiventotheoriginalauthorthroughtheproject’sbibliography,

footnotesorendnotes.5. Allactivitiesororiginalresearchproceduresdescribedin thisentryareaccuratedepictionsofmy

effortsor,inthecaseofteamprojects,theeffortsofmyteam.6. Allactivitiesororiginal researchdescribed in thisentry tookplaceduring thisschoolyearor the

timelinespecifiedintheEventGuidelines.7. IunderstandthatDECAhastherighttopublishallorpartofthisentry.ShouldDECAelecttopublish

theentireentry,IwillreceiveanhonorariumfromDECA.Chaptersorindividualswithextenuatingcircumstancesmayappealtherighttopublishtheentrytotheexecutivecommitteeoftheboardofdirectorspriortosubmissionoftheprojectforcompetition.

Thisstatementofassurancesmustbesignedbyallparticipantsandthechapteradvisor,andsubmittedwiththeentry,ortheentrywillbegiven15penaltypoints.

_______________________________________ _______________________________________ Participant’sSignature Participant’sSignature

_______________________________________ Participant’sSignature

_____________________________________________________________________________________ Print/TypeParticipantName(s)

_____________________________________________________________________________________ CompetitiveEventName/School/State

Tothebestofmyknowledge,Iverifythattheabovestatementsaretrueandthatthestudent’s(students’)workdoesnotconstituteplagiarism.

_______________________________________ _______________________________________ ChapterAdvisor’sName ChapterAdvisor’sSignature

_______________________________________ ChapterAdvisor’sEmail

Holepunchandplaceinfrontofthewrittenentry.Donotcountasapage.

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Business Operations Research Events, 2012Business Services Operations Research Event

Buying and Merchandising Operations Research EventFinance Operations Research Event

Hospitality and Tourism Operations Research EventSports and Entertainment Marketing Operations Research Event

PurposeTheBusinessOperationsResearchEventsprovideanopportunity forparticipants todemonstrate skillsneededbymanagementpersonnel.

TheguidelinesforeachoftheBusinessOperationsResearchEventshavebeenconsolidatedtofacilitatecoordinationofparticipantactivitiesineachoftheoccupationalcategories.Thismeanstheguidelineswillbeexactly the same foreachoccupationalcategory.However, eachareawillbe treated separatelyasacompetitiveevent.

DefinitionsThefollowingdefinitionsareusedtodeterminetheactivitiesoroccupationsthatareincludedineachoftheBusinessOperationsResearchEvents.Theseoccupationalareasareconnectedtocareerclusters.

u Business Servicesincludeshumanresources,informationtechnologyandpersonalandcontractedservicesbusinesses.

u Buying and Merchandisingincludesretailandwholesalebusinessesthatprovideconsumergoods.u Financeincludesbanks,creditunions,accounting,investmentsandotherfinancialbusinesses.u Hospitality and Tourismincludeshotels,restaurantsandtourism-relatedbusinesses.u Sports and Entertainment Marketing includes businesses that conduct sporting and/or

entertainmentevents.

Procedure• TheBusinessOperationsResearchEventsconsistoftwomajorparts:thewritten documentandthe

oral presentationbytheparticipants.Thewrittendocumentwillaccountfor60pointsandtheoralpresentationwillaccountfortheremaining40ofthetotal100points.

• EachBusinessOperationsResearchentrywillbecomposedofone to three membersoftheDECAchapter.Allparticipantsmustpresenttheprojecttothejudges.Allparticipantspresentmustrespondtoquestions.

• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includingtheappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.

• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.

• Theparticipantsmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.

• Theoralpresentationmaybeamaximum15minutesinlength.Thefirst10minuteswillincludeanexplanationanddescriptionoftheprojectfollowedby5minutesforthejudge’squestions.

• Forthepresentation,theparticipantsaretoassumetheroleofmanagementtraineesinasingle-unitorindependentoperation.Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresentationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.

Draft

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BOR/BMOR/FOR/HTOR/SEOR–2012

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perationsR

esearch Events


Skills AssessedTheparticipantswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof

• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,speaking,readingorlistening

• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindingsandrecommendationsfromconclusions

• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytobeaneffectivememberofaproductivegroup• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand

deadlines• identificationofcompetitiveconditionswithinmarketareas

2012 TopicThe2012topicforeachoccupationalcategoryisthedevelopmentofaplantoenhanceorintroduceacus-tomerloyaltyprogramtoanexistingbusinessororganization.Usinganexistingbusinessoftheirchoice,participantswillresearchthecurrentandpotentialuseofcustomerloyaltyprogramsandtheireffectiveness.Participantswilldevelopastrategicplantoenhanceorintroducecustomerloyaltyprogramsandservicesintothecurrentoperationswiththegoalsofbuildingcustomerprofiles,trackingsales,trackingvisits,re-tainingcurrentcustomers,improvingcustomerserviceandexpandingthecurrentcustomerbase.

ObjectivesThebusinessoperationsresearcheventsprovideanopportunityfortheparticipantsto• identifythebusiness’scurrentusageofcustomerloyaltyprograms(ifapplicable)• designaresearchstudytodeterminetheappropriateusesofcustomerloyaltyprograms• conducttheresearch(indepthinterviews,focusgroups,customersurveys,etc.)• basedon the results of the research, develop a strategic plan to enhanceor introduce a customer

loyaltyprogramand/oradditionalcustomerservices• present the researchfindingsandproposedstrategicplan ina role-playsituation to thebusiness’s

owner/manager

Thebusinessoperationsresearcheventsinvolvethepreparationofastrategicplantoenhanceorintroduceacustomerloyaltyprogramtoanexistingbusiness.Theparticipantsmust• selectanactuallocalbusinessoperationororganization• designaresearchstudy• conductaresearchstudy• analyzetheresultsoftheresearchstudy• prepareastrategicplantoenhanceanexistingcustomerloyaltyprogramorintroduceanewcustomer

loyaltyprogramintocurrentoperations• prepareaproposedbudget• developmetricstomeasurereturnoninvestment(ROI),sales,customerretention,customersatisfac-

tion,etc.• presentinarole-playingsituation

- thedesignoftheresearchstudy- thefindingsandconclusionsoftheresearchstudy- thestrategicplanforenhancingorintroducingacustomerloyaltyprogramand/oradditionalcus-tomerservicesintocurrentoperations

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Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.

Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: NAMEOFTHEEVENT(oneofthefollowing): BUSINESSSERVICESOPERATIONSRESEARCHEVENT BUYINGANDMERCHANDISINGOPERATIONSRESEARCHEVENT FINANCEOPERATIONSRESEARCHEVENT HOSPITALITYANDTOURISMOPERATIONSRESEARCHEVENT SPORTSANDENTERTAINMENTMARKETINGOPERATIONSRESEARCHEVENT NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofparticipants Date

Titlepagewillnotbenumbered.

Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.

Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).

Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareincludedontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.

I. EXECUTIVESUMMARY One-pagedescriptionoftheplan II. INTRODUCTION A. Descriptionofthebusinessororganization B. Descriptionofthecommunity(economic,geographic,demographicandsocioeconomic

factors) C. Descriptionofthebusiness’stargetmarket III. RESEARCHMETHODSUSEDINTHESTUDY A. Descriptionandrationaleofresearchmethodologiesselectedtoconducttheresearch

study B. Processofconductingtheselectedresearchmethod(s) IV. FINDINGSANDCONCLUSIONSOFTHESTUDY A. Findingsoftheresearchstudy B. Conclusionsbasedonthefindings V. PROPOSEDSTRATEGICPLAN(Includingapplicationofmarketingconceptsand

technologyusage)

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A. Goals/objectivesandrationale(short-andlong-termbenefitstothebusinessofenhancing orintroducingacustomerloyaltyprogramintocurrentoperations)

B. Proposedactivitiesandtimelines C. Proposedbudget(identifycostsassociatedwithpotentialstrategies) D. Proposedmetricstomeasurereturnoninvestment(ROI),sales,customerretention,

customersatisfaction,etc. VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentry,

butnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.

Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentry,youmustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist.

1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentrywillreceive15penaltypoints.

2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAIMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.

3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto30numberedpages,includingtheappendix(ifan

appendixisattached),butexcludingthetitlepageandthetableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummaryandendingwiththe

finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle

page, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.

7. Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofwordprocessingequipmentavailable.)

8. Allmaterialmustbeshownon81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.

9. Thebodyofthewrittenentrymustfollowthesequenceoutlined.Additionalsubsectionsarepermitted.

Presentation Guidelines• Priortothepresentation,thejudgewillevaluatethewrittenportionoftheentry.Themajoremphasis

of thewrittenentry isonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.

• Theparticipantshaveassumedtherolesofmanagementtraineesinasingle-unitorindependentop-eration.Thejudgeistoassumetheroleofthebusiness’sowner/manager.

• Theparticipantswillpresenttheplantothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)

• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipantstothejudgebytheadultassistant.Eachparticipantmusttakepartinthepresentation.

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• Theparticipantswillspendnotmorethan10minutes,atthebeginningofthepresentation,describ-ingthestrategiesandtheplan.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.

• The judgewill spend the remaining5minutes questioning the participants. (See thePresentationEvaluationForm.)Eachparticipantmustrespondtoatleastonequestionposedbythejudge.

• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.

– one(1)standard-sizedpresentationdisplayboardnottoexceed361/2inchesby481/2inches.– one(1)desktopflipchartpresentationeasel12inchesby10inches(dimensionsofthepage).– one(1)personallaptopcomputer.– one(1)hand-helddigitalorganizer.– sound,aslongasthevolumeiskeptataconversationallevel.

• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.

• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.

• Ifanyoftheserulesareviolated,theadultassistantmustbenotifiedbythejudge.

Presentation JudgingParticipantswillmakea15-minutepresentationtoyou.Remember,youaretakingontheroleoftheowner/managerofthebusiness.Youmayrefertothewrittenentry,ortonotes,duringthepresentation.

Duringthefirst10minutesofthepresentation(afterintroductions),theparticipantswillexplaintheplan.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.

Duringthefinal5minutes,youmayquestiontheparticipants.ThefirstthreequestionsmustbebasedonthePresentationEvaluationForm.Atleastonequestionmustbeaddressedtoeachparticipant.Toensurefairness,youmustaskeachparticipantorgroupofparticipantsthesamethreequestions:1. onequestionontheparticipants’researchmethods2. onequestiononthedetailsoftheparticipants’findingsandconclusions3. onequestionontheparticipants’proposedplan

These questions should be prepared following thewritten entry evaluation, but before the presentationbegins.Afteraskingthethreerequiredquestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).Attheconclusionofthepresentation,thanktheparticipant(s).ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.

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perationsR

esearch Events

Business Services Participant(s): ____________________________________Operations Research

Buying and Merchandising Operations Research I.D. Number: _____________________________________

Finance Operations ResearchHospitality and Tourism

Operations Research Sports and Entertainment

Marketing Operations ResearchWritten Entry 2012Written Entry Evaluation Form

Please refer to Format Guidelines for the Written Entry for a more detailed explanation of these items.

Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score

EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject............................... 4 3 2 1-0 ____INTRODUCTION 2. Descriptionofthebusinessororganization................... 4 3 2 1-0 ____ 3. Descriptionofthecommunity(economic,geographic,

demographicandsocioeconomicfactors)...................... 4 3 2 1-0 ____ 4. Descriptionofbusiness’stargetmarket......................... 4 3 2 1-0 ____RESEARCHMETHODSUSEDINTHESTUDY 5. Descriptionandrationaleofresearchmethodologies

selectedtoconducttheresearchstudy........................... 5 4 3-2 1-0 ____ 6.Processofconductingtheselectedresearch

method(s)....................................................................... 5 4 3-2 1-0 ____FINDINGSANDANDCONCLUSIONSOFTHESTUDY 7. Findingsoftheresearchstudy........................................ 5 4 3-2 1-0 ____ 8. Conclusionsbasedonthefindings................................. 5 4 3-2 1-0 ____PROPOSEDSTRATEGICPLAN 9. Goals/objectivesandrationale(short-andlong-term

benefitstothebusinessofenhancingorintroducingacustomerloyaltyprogramintocurrentoperations...... 5 4 3-2 1-0 ____

10. Proposedactivitiesandtimelines................................... 5 4 3-2 1-0 ____ 11. Proposedbudget(identifycostsassociatedwith

potentialstrategies)........................................................ 5 4 3-2 1-0 ____ 12. Proposedmetricstomeasurereturnoninvestment

(ROI),sales,customerretention,customersatisfaction,etc............................................................... 5 4 3-2 1-0 ____

APPEARANCEANDWORDUSAGE 13. Professionallayout,neatness,propergrammar,

spellingandwordusage................................................. 4 3 2 1-0 ____

Written Entry Total Points (maximum 60 points): ____

Judge:ABCDEFGHIJ(circleone)

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Business Services Participant(s): ____________________________________Operations Research

Buying and Merchandising Operations Research I.D. Number: _____________________________________

Finance Operations ResearchHospitality and Tourism

Operations Research Sports and Entertainment

Marketing Operations Research

Oral Presentation Evaluation Form


1. Openingpresentation:descriptionoftheplan;organization,clarityandeffectivenessofthepresentation..................................................... 12-11 10-8 7-4 3-0 ____

2. Questionontheresearchmethods.............................. 6-5 4 3-2 1-0 ____

3. Questionontherationaleforthedetailsofthefindingsandconclusionsofthestudy............... 8-7 6-5 4-2 1-0 ____

4. Questionontheproposedplan.................................... 8-7 6-5 4-2 1-0 ____

5. Professionalstandards(appearance,poise,confidence),presentationtechnique,effectiveuseofvisualsandparticipationofall.......................... 6-5 4 3-2 1-0 ____

Presentation Total Points (maximum 40 points): _____

RECAP:WRITTENENTRY(60): _____

PRESENTATION(40): _____

SUBTOTAL(100): _____

LESSPENALTYPOINTS: _____

TOTAL SCORE: _____


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Chapter

Team Events

Community Service Project, 2012 Sponsored by

The Muscular Dystrophy Association (MDA) and Safeway, Inc.

PurposeTheCommunityServiceProjectisachapterprojectthatprovidesanopportunityforchaptermemberstodevelopabetterunderstandingoftherolecivicactivitieshaveinsociety,tomakeacontributiontoacom-munityserviceorcharity,andtolearnandapplytheprinciplesofthenumerouscomponentsofmarketingmanagement.ThepurposeoftheCommunityServiceProjectistoprovideanopportunityforthechaptermemberstodemonstratetheskillsnecessaryinplanning,organizing,implementingandevaluatingacom-munityserviceproject.

Theprojectmaybeconductedanytimebetweenthecloseofthepreviousstateconferenceandthebegin-ningofthenextstateconference.TheprojectrequiresDECAchaptermemberstodevelopamanualontheproceduresofplanning,implementing,coordinatingandevaluatingtheproject.

ObjectivesTheCommunityServiceProjectprovidesanopportunityforchaptermembersto

u demonstratetheirunderstandingoftheroleofcommunityservicewithintheircommunityu planandconductaprojecttobenefitacommunityserviceorcharityu evaluatetheproject’seffectivenessinmeetingthestatedgoals

Majoremphasisshouldbeplacedonu selectingthecommunityserviceprojectu implementingandcoordinatingtheprojectu evaluatingtheproject

Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandtheoral presentationbychapter

representatives.Thewrittendocumentwillaccountfor60pointsandtheoralpresentationwillac-countfortheremaining40ofthetotal100points.

• ThisisaprojectfortheentireDECAchapter.One to threechapterrepresentativesmayparticipateintheoralpresentation.Allchapterrepresentativesmustpresenttheprojecttothejudges.Eachchapterrepresentativemustrespondtoquestions.

• Thebodyofthewrittenentrymustbelimitedto30 numbered pages,includinganappendix(ifanappendixisattached),butexcludingthetitlepageandthetableofcontents.


• Thechapterrepresentativesmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthepresentation.


• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpre-sentationskillsandhowwellthechapterrepresentativesrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.


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Project OriginalityDuringtheyearsthattheCommunityServiceProjecthasbeenconducted,manychaptershavesettledonastrategythatusesthesamewell-developedprojectsyearafteryear.Succeedingchapterteamsoftentakethepreviousyear’ssuccessfulprojectandseektoimproveit.Ifthatstrategyworksinachievingachapter’sgoalsforfund-raisingandtheexperienceteachestheprinciplesofDECA,thestrategyservesthechapter,thecommunityandDECAwell.

Chapters submittingentries for theseongoingprojects,however, shouldbechallenged todomore thanupdatethepreviousyear’swrittenproject.Projectcommitteesshouldavoidevenreviewingthepreviousyear’sentry.Judges(whoseassignmentistoevaluateaprojectaccordingtoestablishedguidelines)willbeimpressedbytheoriginalityofachapter’sproject.Plagiarism of projects judged previously will automati-cally disqualify a chapter from competition and eligibility for prizes in the DECA Community Service Project.

Skills AssessedThechapterrepresentativeswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasde-scribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,


andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand

deadlines• economicskills


Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: COMMUNITYSERVICEPROJECT Titleoftheproject NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date

Titlepagewillnotbenumbered.


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Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).


I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION A. Historicbackgroundoftheselectedcommunityserviceorcharity B. DescriptionofthelocalDECAchapter,schoolandcommunity III. CONTRIBUTIONSTOANEEDEDCOMMUNITYSERVICEORCHARITY A. Descriptionandpurposeoftheproject B. Rationaleforselectingthecommunityserviceorcharitableproject C. Descriptionofthebenefitsoftheprojecttothechapterandchaptermembers’under-

standingofleadershipdevelopment,socialintelligenceandcommunityservice IV. ORGANIZATIONANDIMPLEMENTATION A. Organizationalchart,memberinvolvementandjobdescription B. Descriptionoftheprojectanddocumentation C. Impactgoalforthebeneficiary V. EVALUATIONANDRECOMMENDATIONS A. Evaluationoftheproject B. Impactofthecommunityserviceorcharitableproject C. Recommendation(s)forfutureprojects VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,

butnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,etc.

Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipantteams.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry

willreceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA

IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Chapterrepresentativesmaykeepacopyforuseinthepresentation.





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7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)





• Thechapterrepresentativeswillpresenttheprojecttothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)

• Thepresentationbeginsimmediatelyaftertheintroductionofthechapterrepresentativestothejudgebytheadultassistant.Eachchapterrepresentativemusttakepartinthepresentation.

• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,focusingonanexplanationanddescriptionofthechapter’sproject.Eachchapterrepresentativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferencedur-ingthepresentation.

• Thejudgewillspendtheremaining5minutesquestioningthechapterrepresentatives.(SeePresenta-tionEvaluationForm.)Eachchapterrepresentativemustrespondtoatleastonequestionposedbythejudge.

• Thechapterrepresentativesmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.


• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualchapterrepresentativeswillbepermitted,andthechapterrepresentativesthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Chapterrepresentativesmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.



Presentation JudgingChapterrepresentativeswillmakea15-minutepresentationtoyou.Youmayrefertothewrittenentry,ortoyournotes,duringthepresentation.

Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribetheproject.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.

Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamefourquestions:

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Chapter

Team Events

1. onequestionabouttheselectionoftheproject2. onequestionaboutthebenefitsoftheprojecttothechapter3.onequestionabouttheimplementationandcoordinationoftheproject4. onequestionabouttheevaluationoftheprojectandrecommendations

These questions should be prepared following thewritten entry evaluation but before the presentationbegins.

Afteraskingthefirstfourquestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).

Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscorefortheinterviewis40points.

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Community Service Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________



EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____INTRODUCTION 2. Historicbackgroundoftheselected communityserviceorcharity....................................... 4 3 2 1-0 ____ 3. DescriptionofthelocalDECAchapter, schoolandcommunity................................................. 4 3 2 1-0 ____CONTRIBUTIONSTOANEEDEDCOMMUNITYSERVICEORCHARITY 4. Descriptionandpurposeoftheproject.........................5 4 3-2 1-0 ____ 5. Rationaleforselectingthecommunity serviceorcharitableproject..........................................5 4 3-2 1-0 ____ 6. Descriptionofthebenefitsofthe projecttothechapterandchapter members’understandingof leadershipdevelopment,social intelligenceandcommunityservice..............................5 4 3-2 1-0 ____ORGANIZATIONANDIMPLEMENTATION 7. Organizationalchart,member....................................... involvementandjobdescription...................................5 4 3-2 1-0 ____ 8. Descriptionoftheprojectand documentation...............................................................5 4 3-2 1-0 ____ 9. Impactgoalforthebeneficiary.....................................4 3 2 1-0 ____EVALUATIONANDRECOMMENDATIONS 10. Evaluationoftheproject...............................................5 4 3-2 1-0 ____ 11. Impactofthecommunityserviceor charitableproject...........................................................5 4 3-2 1-0 ____ 12. Recommendation(s)forfutureprojects........................4 3 2 1-0 ____APPEARANCEANDWORDUSAGE 13. Professionallayout,neatness,propergrammar,

spellingandwordusage................................................5 4 3-2 1-0 ____ Written Entry Total Points (maximum 60 points): ____


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CSP–2012

Community Service Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Openingpresentation:descriptionoftheproject;organization,clarityandeffectivenessofthepresentation................................. 8-7 6-5 4-3-2 1-0 ____

2. Towhatextentdidthechapterrepresentativesadequatelyexplainthereason(s)forselectingtheCommunityServiceProject?................................ 6-5 4 3-2 1-0 ____

3. Towhatextentdidthechapterrepresentativesadequatelyexplainthebenefitsoftheprojecttothechapter?............................................................. 6-5 4 3-2 1-0 ____

4. Towhatextentdidthechapterrepresentativesadequatelyexplaintheimplementationandcoordinationoftheproject?........................................ 6-5 4 3-2 1-0 ____

5. TowhatextentdidthechapterrepresentativesadequatelyexplaintheevaluationoftheCommunityServiceProjectandrecommendationsforfutureprojects?...................................................... 6-5 4 3-2 1-0 ____

6. Towhatextentdidthechapterrepresentativesdemonstrateprofessionalappearance,poiseandconfidence?.............................................................4 3 2 1-0 ____

7. Overallperformance,presentationtechnique,effectiveuseofvisualsandparticipationofall.............4 3 2 1-0 ____






TOTAL SCORE: _____


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Creative Marketing Project, 2012

PurposeTheCreativeMarketingProject isachapterproject thatdevelopsinchaptermembersananalyticalandcreativeapproachtothemarketingprocess,activelyengageschaptermembersinthemarketingactivitiesoftheircommunity,andprovidesanopportunityforexperiencedexecutivestoguideandassistinpreparingemergingleadersandentrepreneursinmarketing,finance,hospitalityandmanagement.

TheCreativeMarketingProjectisdesignedtoencourageDECAchaptermemberstorecognizemarketingasaforcefortheeconomicandsocialgoodofthecommunity.Theprojectmaybeginatanytimeafterthecloseofthepreviousstateconferenceandruntothebeginningofthenextstateconference.

Theprojectshouldbearesearchstudyinthemarketingfield,planned,conductedandreportedbyaDECAchapter, theuseofwhichwillmeasurablyimprovethemarketingactivitiesofanindividualcompany,agroupofcompanies(suchasashoppingmall),anorganization,acluborthebusinesscommunity.Allchap-termembersareencouragedtoparticipate.Suchaprojectmightconcernitselfwithfindingnewmarketsforlocalproducts,promotingthecommunity’sresources,increasingthetradingareaoffacilities,increasingsales,increasingemployment,providingbettershoppingfacilities,solvingproblemsorchallengesaffectingthemarketingprocess,etc.

Procedure• Theprojectconsistsoftwomajorparts:thewritten document andtheoral presentationbychapter










andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal

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• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand

deadlines


Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: CREATIVEMARKETINGPROJECT Titleoftheproject(forexample,“ImprovingAccesstotheSmithvilleMall”) NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date

Thetitlepagewillnotbenumbered.




I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION A. Statementofproblem B. Significanceoftheproblemstudied C. Backgroundinformation:descriptionofthebusiness,communitysituationorwhateveris

necessarytounderstandthevalueoftheproject III. PROCEDURESANDRESEARCHMETHODSUSED A. Descriptionofsecondary(library)researchconducted:books,articlesandothersources

onmarketresearch,localdescriptivedata,etc. B. Descriptionofprimaryresearchconducted C. Descriptionofinvolvementofchaptermembersandbusinesspeopleintheproject IV. FINDINGSANDCONCLUSIONS A. Presentationoffindings,datatosupportfindings B. Presentationofconclusions,rationaletosupportconclusions

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V. RECOMMENDATIONS A. Recommendationsresultingfromthestudy B. Projectedoutcomesfromimplementingtherecommendations C. Planforimplementingtherecommendations D. Evidencethattheprojecthasbeenpresentedtotheappropriatebusinessand/or

governmentofficialswhowouldbenefitfromthestudy VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry

butnot importantenoughtoincludeinthebody.Thesemight includesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.

Checklist StandardsInadditiontofollowingtheoutlineprovided,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongtheparticipantteams.RefertotheWrittenEntryChecklist.


2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAIMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Chapterrepresentativesmaykeepacopyforuseinthepresentation.












• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,focusingonanexplanationanddescriptionofthechapter’sproject.Eachchapterrepresentativemay

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bringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferencedur-ingthepresentation.







Presentation JudgingChapterrepresentativeswillmakea15-minutepresentationtoyou.Remember,youarerole-playingthemanagerwhogavethechapterrepresentativesthetaskofpreparingthisproposal.Youmayrefertothewrit-tenentry,ortoyournotes,duringthepresentation.

Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribetheproject.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.

Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamethreequestions(basedonthePresentationEvaluationForm): 1.onequestionontherationaleforselectingtheproblem 2.onequestionontherationaleforthedesignoftheresearch 3.onequestiononthefindingsandrecommendations

These questions should be prepared following thewritten entry evaluation but before the presentationbegins.Afteraskingthethreequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.

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Creative Marketing Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________



EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____INTRODUCTION 2. Problemisstatedclearly...............................................4 3 2 1-0 ____ 3. Significanceoftheproblemstudied..............................4 3 2 1-0 ____ 4. Appropriatebackgroundinformation

isprovided.....................................................................4 3 2 1-0 ____PROCEDURESANDRESEARCHMETHODSUSED 5. Descriptionofsecondary

researchconducted........................................................4 3 2 1-0 ____ 6. Descriptionofprimary

researchconducted........................................................4 3 2 1-0 ____ 7. Descriptionoftheinvolvement ofchaptermembersand businesspeople..............................................................4 3 2 1-0 ____FINDINGSANDCONCLUSIONS 8. Presentationoffindings............................................... 6-5 4 3-2 1-0 ____ 9. Presentationofconclusions......................................... 6-5 4 3-2 1-0 ____RECOMMENDATIONS 10. Recommendationsresultingfrom thestudy........................................................................4 3 2 1-0 ____ 11. Projectedoutcomesfromthe implementation..............................................................4 3 2 1-0 ____ 12. Planforimplementingthe

recommendations..........................................................4 3 2 1-0 ____ 13. Projectpresentedtothe

appropriateofficials.......................................................4 3 2 1-0 ____APPEARANCEANDWORDUSAGE 14. Professionallayout,neatness,proper grammar,spellingandwordusage................................4 3 2 1-0 ____



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Creative Marketing Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Openingpresentation:descriptionof theproject;organization,clarityand effectivenessofthepresentation................................. 8-7 6-5 4-3-2 1-0 ____

2. Questionontherationaleforselecting

theresearchproblem................................................... 8-7 6-5 4-3-2 1-0 ____

3. Questionontherationaleforthedesign oftheresearch............................................................. 8-7 6-5 4-3-2 1-0 ____

4. Questiononthefindingsand recommendations........................................................ 8-7 6-5 4-3-2 1-0 ____

5. Towhatextentdidthechapterrepresentativesdemonstrateprofessionalappearance,poiseandconfidence?...................................................4 3 2 1-0 ____

6. Overallperformance,presentationtechnique,effectiveuseofvisualsand

participationofall.........................................................4 3 2 1-0 ____






TOTAL SCORE: _____


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Entrepreneurship Promotion Project, 2012

PurposeThepurposeoftheEntrepreneurshipPromotionProjectistoprovideanopportunityforthechaptermem-berstodemonstratetheskillsneededinplanning,organizing,implementingandevaluatingacampaigntoeducatechaptermembersandthegeneralpublicoranorganizedgroupabouttheopportunitiesavailableforbecominganentrepreneur.Suggestedtargetedaudiencesareeducationalgroups,businessgroups,etc.

TheEntrepreneurshipPromotionProject isachapterproject thatdevelops theeconomicandmarketingskillsnecessarytobesuccessfulinaglobaleconomy.Afterlearningtheeconomicprinciplesassociatedwithentrepreneurship,chaptermemberswillutilizetheirmarketingskillstocommunicatethebenefitsofentrepreneurshiptoothers.Theprojectmaybeginatanytimeafterthecloseofthepreviousstateconfer-enceandruntothebeginningofthenextstateconference.

TheEntrepreneurshipPromotionProjectprovidesanopportunityforchaptermembersto

udemonstratetheirknowledgeandunderstandingofentrepreneurshipu engageinactivity(ies)thatclarifyandenhanceunderstandingofentrepreneurshipu planandimplementapresentationoractivity(ies)toeducateandpromoteentrepreneurshiptoorga-

nizedgroupsand/orthegeneralpublic

Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandanoral presentationbychapter









speaking,readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindings,

andrecommendationsfromconclusions• criticalthinking/problem-solvingskills

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• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand



Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: ENTREPRENEURSHIPPROMOTIONPROJECT Titleoftheproject NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date



Body of the written entry. ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).


I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION A. DescriptionofthelocalDECAchapter B. Descriptionoftheschoolandcommunity III. MANAGEMENTOFACTIVITY(IES)TARGETEDATOUTSIDEAUDIENCE A. Purposeoftheactivity(ies) B. Planningandorganizationofactivity(ies) C. Implementationofactivity(ies) IV. EVALUATIONANDRECOMMENDATIONS A. Evaluationofcampaign B. Recommendationsforadditionalnewactivity(ies)forfuturecampaigns V. BIBLIOGRAPHY

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VI. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,
















• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,focusingonthechapter’scampaigntoeducateothersaboutentrepreneurship.Eachchapterrepresen-tativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.

• The judgewillspend theremaining5minutesquestioning thechapter representativeson theeco-nomicprinciplesassociatedwithentrepreneurship.(SeePresentationEvaluationForm.)Eachchapterrepresentativemustrespondtoatleastonequestionposedbythejudge.


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Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribethecampaign.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.

Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamequestions(basedonthePresentationEvaluationForm): 1.onequestionaboutknowledgeofentrepreneurship 2.onequestionaboutknowledgeoftheimportanceofentrepreneurship 3.onequestionabouttheactivity(ies)completed


Afteraskingthequestionsindicated,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).

Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.

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Entrepreneurship Promotion Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________



EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject............................ 7-6 5-4 3-2 1-0 ____

INTRODUCTION 2. DescriptionofthelocalDECAchapter andtheschoolandcommunity.................................... 7-6 5-4 3-2 1-0 ____

MANAGEMENTOFACTIVITY(IES)TARGETEDATOUTSIDEAUDIENCE 3. Purposeofactivity(ies)............................................... 8-7 6 5-4-3 2-1-0 ____ 4. Planningandorganizationofactivity(ies).................. 8-7 6 5-4-3 2-1-0 ____ 5. Implementationofactivity(ies)................................... 8-7 6 5-4-3 2-1-0 ____

EVALUATIONANDRECOMMENDATIONS 6. Evaluationofcampaigntargetedatthe

outsideaudience.......................................................... 8-7 6 5-4-3 2-1-0 ____ 7. Recommendationsforadditionalnew activity(ies)forfuturecampaigns............................... 8-7 6 5-4-3 2-1-0 ____

APPEARANCEANDWORDUSAGE 8. Professionallayout,neatness,proper grammar,spellingandwordusage................................6 5-4 3-2 1-0 ____

Written Entry Total Points (maximum 60 points): _____


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Entrepreneurship Promotion Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________


Presentation 1. Descriptionoftheproject;organization,

clarityandeffectivenessof thepresentationandinvolvement ofallchapterrepresentatives....................................... 7-6 5-4 3-2 1-0 ____ 2. Descriptionandvalueofactivity(ies) targetedatoutsideaudiences....................................... 7-6 5-4 3-2 1-0 ____

Knowledgeofthechapterrepresentatives 3. Aquestionaboutknowledgeof entrepreneurship.......................................................... 7-6 5-4 3-2 1-0 ____ 4. Aquestionaboutknowledgeofthe importanceofentrepreneurship................................... 7-6 5-4 3-2 1-0 ____ 5. Aquestionabouttheactivity(ies) completed.................................................................... 7-6 5-4 3-2 1-0 ____

General 7. Professionalstandards(appearance,poise

andconfidence),presentationtechnique,effectiveuseofvisualsandparticipationofall..............................................................................5 4 3-2 1-0 ____






TOTAL SCORE: _____


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Financial Literacy Promotion Project, 2012

PurposeThepurposeoftheFinancialLiteracyPromotionProjectistoprovideanopportunityforthechaptermem-berstodemonstratetheskillsneededinplanning,organizing,implementingandevaluatingacampaigntoeducatechaptermembersandthegeneralpublicoranorganizedgroupabouttheimportanceoffinancialliteracy.Tobefinanciallyliterate,onemustbeabletoconfidentlyread,analyze,andmanagetheirpersonalfinancestoleadmoresecureandsatisfyinglives.

Themostbasicareasincludebanking(managingcheckingandsavingsaccounts),budgeting,andsettingandimplementingfinancialgoals(short termtoretirement).Tosetandobtainfinancialgoals,onemusthaveaworkingknowledgeofinvestmentinstruments,borrowing,andinsurance.Further,financialliteracyincludesanunderstandingofemploymentbenefits,taxes,andotherpayrolldeductionoptions.Maintaininggoodcreditcansaveanindividualasignificantsumofmoneyininterestsavings,insurancepremiums,andmayevenaffectone’sabilitytosecureemployment.

TheFinancialLiteracyPromotionProjectisachapterprojectthatdevelopstheeconomicandmarketingskillsnecessarytobesuccessfulinaglobaleconomy.Afterlearningtheeconomicprinciplesassociatedwithfinancialliteracy,chaptermemberswillutilizetheirmarketingskillstocommunicatethebenefitsoffinancialliteracytoothers.Theprojectmaybeginatanytimeafterthecloseofthepreviousstateconferenceandruntothebeginningofthenextstateconference.

TheFinancialLiteracyPromotionProjectprovidesanopportunityforchaptermembersto

udemonstratetheirknowledgeandunderstandingoffinancialliteracyu engageinactivity(ies)thatclarifyandenhanceunderstandingoffinancialliteracyu planandimplementapresentationoractivity(ies)toeducateandpromotefinancialliteracytoorga-

nizedgroupsand/orthegeneralpublic









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Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing:

FINANCIALLITERACYPROMOTIONPROJECT TitleoftheProject NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date





I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION A. DescriptionofthelocalDECAchapter B. Descriptionoftheschoolandcommunity

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III. MANAGEMENTOFACTIVITY(IES)TARGETEDATOUTSIDEAUDIENCE A. Purposeoftheactivity(ies) B. Planningandorganizationofactivity(ies) C. Implementationofactivity(ies) IV. EVALUATIONANDRECOMMENDATIONS A. Evaluationofcampaign B. Recommendationsforadditionalnewactivity(ies)forfuturecampaigns V. BIBLIOGRAPHY VI. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,







finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentofthewrittenentrymustbeatleastdouble-spaced(notspace-and-a-half).Thetitle

page, tableofcontents, executive summary,bibliography,appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.

7. Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)




ofthewrittenentryisonthecontent.Drawings, illustrationsandgraphicpresentations(whereal-lowed)willbejudgedforclarity,notartisticvalue.



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• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,focusingonthechapter’scampaigntopromotefinancialliteracytoorganizedgroupsand/orthegen-eralpublic.Eachchapterrepresentativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.

• Thejudgewillspendtheremaining5minutesquestioningthechapterrepresentativesontheprin-ciplesassociatedwithpromotingfinancialliteracy.(SeePresentationEvaluationForm.)Eachchapterrepresentativemustrespondtoatleastonequestionposedbythejudge.








Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamequestions(basedonthePresentationEvaluationForm): 1.onequestionaboutknowledgeoffinancialliteracy 2.onequestionaboutknowledgeoftheimportanceoffinancialliteracy 3.onequestionabouttheactivity(ies)completed


Afteraskingthequestionsindicated,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).

Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.

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Financial Literacy Promotion Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________



EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject............................ 7-6 5-4 3-2 1-0 ____

INTRODUCTION 2. DescriptionofthelocalDECAchapter andtheschoolandcommunity.................................... 7-6 5-4 3-2 1-0 ____

MANAGEMENTOFACTIVITY(IES)TARGETEDATOUTSIDEAUDIENCE 3. Purposeofactivity(ies)............................................... 8-7 6 5-4-3 2-1-0 ____ 4. Planningandorganizationofactivity(ies).................. 8-7 6 5-4-3 2-1-0 ____ 5. Implementationofactivity(ies)................................... 8-7 6 5-4-3 2-1-0 ____

EVALUATIONANDRECOMMENDATIONS 6. Evaluationofcampaignactivities

targetedattheoutsideaudience.................................. 8-7 6 5-4-3 2-1-0 ____ 7. Recommendationsforadditionalnew activity(ies)forfuturecampaigns............................... 8-7 6 5-4-3 2-1-0 ____

APPEARANCEANDWORDUSAGE 8. Professionallayout,neatness,proper grammar,spellingandwordusage................................6 5-4 3-2 1-0 ____



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Financial Literacy Promotion Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________


Presentation 1. Descriptionoftheproject;organization,

clarityandeffectivenessof thepresentationandinvolvement ofallchapterrepresentatives....................................... 7-6 5-4 3-2 1-0 ____ 2. Descriptionandvalueofactivity(ies) targetedatoutsideaudiences....................................... 7-6 5-4 3-2 1-0 ____

Knowledgeofthechapterrepresentatives 3. Aquestionaboutknowledgeof financialliteracy.......................................................... 7-6 5-4 3-2 1-0 ____ 4. Aquestionaboutknowledgeofthe importanceoffinancialliteracy................................... 7-6 5-4 3-2 1-0 ____ 5. Aquestionabouttheactivity(ies) completed.................................................................... 7-6 5-4 3-2 1-0 ____

General 6. Professionalstandards(appearance,poise

andconfidence),presentationtechnique,effectiveuseofvisualsandparticipationofall..............................................................................5 4 3-2 1-0 ____






TOTAL SCORE: _____


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Learn and Earn Project, 2012

PurposeTheLearnandEarnProjectisachapterprojectthatdevelopsbusinessandmarketingskills.Positiveearn-ingoutcomesinthisprojectarenotascriticaltoitssuccessasthelearningoutcomes.TheLearnandEarnProjectappliesentrepreneurialskillstoasinglesales/serviceactivitytoberunasarealbusinessventure.Inasense,theprojectisachapterentrepreneurshipproject.Thesales/serviceactivitymayfocusonanysub-jectofinteresttothechapterandshouldinvolvethemajorityofthechaptermembers.Schoolstoreprojectsmaybeappropriate,butshouldbeplannedaroundanewmarketingprogramwithinthestore.Theprojectmaybeginatanytimeafterthecloseofthepreviousyear’sstateconferenceandruntothebeginningofthenextstateconference.Anevaluationoftheproject’splanning,organizationandimplementationmustbeincludedinthereport.

TheLearnandEarnProjectprovidesanopportunityforchaptermemberstou plan,organizeandconductasales/serviceprojectintheirlocalcommunityu developabusinessplanu implementapromotionalcampaignu evaluatetheplanning,implementationandoutcomeoftheproject

Procedure• Theprojectconsistsoftwomajorparts:thewritten document andtheoral presentationbychapter










andrecommendationsfromconclusions• criticalthinking/problem-solvingskills

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• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand



Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: LEARNANDEARNPROJECT Titleoftheproject NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date

Thetitlepagewillnotbenumbered.Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.

Body of the written entry. ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareincludedontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.

I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION Thetypeofprojectproposed,abriefdescriptionofthemajorproduct/serviceinvolved,

sourcesofinformation(resourcematerials,presentations,etc.),abriefdescriptionofadvisorsandtheirinvolvement

III. ANALYSISOFTHEBUSINESSSITUATION A. Tradingareaanalysis Generaldata:geographic,demographic,economic;competitivedata:presentcompetitors

(listedandbrieflydescribed),competitiveadvantagesanddisadvantagesoftheproposed project

B. Marketsegmentanalysis Customerbuyingbehaviorrelatedtotheproposedproject

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IV. PLANNEDOPERATIONOFTHEPROPOSEDPROJECT A. Proposedorganization Start-upstepstoformtheproject;plannedpersonnel(orfunctional)needs;proposed

staffingtohandlemanagerial,financial,marketing,production(ifapplicable)functions; proposedorganizationchart

B. Proposedproduct/service Detailsofproduct(s)/services(s)tobeoffered;includepotentialsuppliers,inventory policies,ifapplicable.Iftheprojectisaserviceproject,appropriateinformationabout

planstoprovidetheservice,includingnecessarysupplies,etc. C. Proposedmarketingstrategies Proposedpromotionalprogram,promotionalactivity(ies),mediaavailability,costs, promotionalplanoutline D. Projectedbudget 1. Projectedoperatingbudget 2. Rationalefortheprojectedbudget V. OUTCOMES A. Describeprojectimplementation,unusualorunforeseenchallengesorsuccessesandthe

methodsofhandlingthem B. Learningoutcomes Describewhatchaptermemberslearnedaboutmarketingandmanagementfromtheproject C. Earningoutcomes Documentearningsandcomparetotheprojectedbudget D. Recommendationsforimprovingtheproject 1. Recommendationsforfutureprojects 2. Plansforimprovingthelearningandearningoutcomesoftheproject VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,









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• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,describingthecampaign,itsprocessandrecommendations.Eachchapterrepresentativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.







Presentation JudgingChapterrepresentativeswillappearfora15-minutepresentationwithyou.Youmayrefertothewrittenentry,ortoyournotes,duringthepresentation.Duringthefirst10minutesof thepresentation(after introductions), thechapterrepresentativeswillde-scribetheproject.Allowthechapterrepresentativestocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachchapterrepresentativemusttakepartinthepresentation.

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Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachparticipantorgroupofpar-ticipantsthesamethreequestions(basedonthePresentationEvaluationForm): 1.onequestionontheanalysisofthebusinesssituation 2.onequestionontheplannedoperationoftheproposedproject 3.onequestionontheoutcomes

Thesequestionsshouldbepreparedfollowingthewrittenentryevaluationbutbeforethepresentationbegins.Afteraskingthethreequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.

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Learn and Earn Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________



EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____

INTRODUCTION 2. Typeofproject,productand/orservicedescription,

sourcesofinformation..................................................4 3 2 1-0 ____

ANALYSISOFTHEBUSINESSSITUATION 3.Tradingareaanalysis.....................................................4 3 2 1-0 ____ 4.Marketsegmentanalysis...............................................4 3 2 1-0 ____ PLANNEDOPERATIONOFTHEPROPOSEDPROJECT 5. Proposedorganization...................................................4 3 2 1-0 ____ 6. Proposedproduct/service..............................................4 3 2 1-0 ____ 7. Proposedmarketingstrategies: pricingandpromotionalactivity(ies)............................4 3 2 1-0 ____Projectedbudget 8.Projectedoperatingbudget............................................4 3 2 1-0 ____ 9.Rationalefortheprojectedbudget................................4 3 2 1-0 ____

OUTCOMESIntroduction 10. Generalprojectimplementation....................................4 3 2 1-0 ____ 11. Learningoutcomes........................................................4 3 2 1-0 ____ 12. Earningoutcomes..........................................................4 3 2 1-0 ____Recommendationsforimprovingtheproject 13.Recommendationsforfutureprojects...........................4 3 2 1-0 ____ 14.Plansforimprovingthelearningand earningoutcomesoftheproject....................................4 3 2 1-0 ____

APPEARANCEANDWORDUSAGE 15. Professionallayout,neatness,proper grammar,spellingandwordusage................................4 3 2 1-0 ____



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Learn and Earn Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Openingpresentation: descriptionoftheproject; organization,clarityandeffectiveness ofthepresentation....................................................... 8-7 6-5 4-3-2 1-0 ____

2. Questionontheanalysisofthe businesssituation....................................................... 8-7 6-5 4-3-2 1-0 ____

3. Questionontheplannedoperation oftheproposedproject................................................ 8-7 6-5 4-3-2 1-0 ____

4. Questionontheoutcomes........................................... 8-7 6-5 4-3-2 1-0 ____

5. Towhatextentdidthechapterrepresentativesdemonstrateprofessionalappearance,poiseandconfidence?.............................................................4 3 2 1-0 ____

6. Overallperformance,presentationtechnique,effectiveuseofvisualaidsand

participationofall.........................................................4 3 2 1-0 ____ Presentation Total Points (maximum 40 points): _____





TOTAL SCORE: _____


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Team Events

Public Relations Project, 2012PurposeThepurposeofthePublicRelationsProjectistoprovideanopportunityforthechaptermemberstodemon-stratetheskillsneededinplanning,organizing,implementingandevaluatingasinglepublicrelationscam-paignconductedbythechapter.Thecampaignmayfocusonanytopicorsubjectofinteresttothechapterandshouldinvolvethemajorityofthechaptermembers.Theprojectmaybeginatanytimeafterthecloseofthepreviousstateconferenceandruntothebeginningofthenextstateconference.Anevaluationofthecampaign’splanning,organizationandimplementationmustbeincludedinthereport.

ThePublicRelationsProjectprovidesanopportunityforchaptermemberstou developand/oridentifyathemeforapublicrelationscampaignu planandorganizeapublicrelationscampaignintheirlocalcommunityu implementapublicrelationscampaignu evaluatetheplanningandimplementationprocess














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Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: PUBLICRELATIONSPROJECT Titleoftheproject NameofDECAchapter Nameofhighschool SchoolAddress City,State/Province,ZIP/PostalCode Namesofchapterrepresentatives Date



Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).


I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. CAMPAIGNTHEMEORFOCUS A. Statementanddescriptionoftheissuetobeaddressed B. Rationaleforselectingtheissue C. Descriptionofthetargetpopulation(suchascommunity,school,etc.) III. LOCALMEDIAANDOTHERPROMOTIONALPOSSIBILITIES A. Localprintandbroadcastmediaavailable B. Otherpossiblepromotionalactivity(ies) C. Mediamixandrationaleformediaandotherpromotionalactivity(ies) IV. CAMPAIGNORGANIZATIONANDIMPLEMENTATION A. Organizationalchart,memberinvolvementandjobdescription B. Descriptionofthecampaignanddocumentation C. Estimatedimpactonthetargetpopulation V. EVALUATIONANDRECOMMENDATIONS A. Evaluationoftheprocess B. Recommendationsforfuturecampaigns VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,


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Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentry,youmustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipantteams.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry














• Thechapterrepresentativeswillspendnotmorethan10minutes,atthebeginningofthepresentation,describingthecampaign,itsprocessandrecommendations.Eachchapterrepresentativemaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.




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Duringthefinal5minutes,youmayquestionthechapterrepresentatives.Youmustaddressatleastonequestiontoeachchapterrepresentative.Toensurefairness,youmustaskeachchapterrepresentativeorgroupofchapterrepresentativesthesamethreequestionsbasedonthePresentationEvaluationForm:1. onequestionontherationaleforselectingtheproblemorissue2. onequestionontheorganizationandimplementationofthecampaign3. onequestionontheevaluationandrecommendations


Afteraskingthethreequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).

Attheconclusionofthepresentation,thankthechapterrepresentatives.ThencompletethePresentationEval-uationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.

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Public Relations Project, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________



EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____

CAMPAIGNTHEMEORFOCUS 2. Statementanddescriptionoftheissue tobeaddressed..............................................................5 4 3-2 1-0 ____ 3. Rationaleforselectingtheissue....................................5 4 3-2 1-0 ____ 4. Descriptionofthetargetpopulation..............................5 4 3-2 1-0 ____

LOCALMEDIA/PROMOTIONALPOSSIBILITIES 5. Localprintandbroadcastmedia available........................................................................4 3 2 1-0 ____ 6. Otherpossiblepromotional activity(ies)....................................................................4 3 2 1-0 ____ 7. Rationaleforthemediamix..........................................5 4 3-2 1-0 ____

CAMPAIGNORGANIZATIONANDIMPLEMENTATION 8. Organizationalchart/job description.....................................................................4 3 2 1-0 ____ 9. Descriptionofthecampaignand documentation...............................................................5 4 3-2 1-0 ____ 10. Estimatedimpactonthetargetpopulation....................5 4 3-2 1-0 ____

EVALUATIONANDRECOMMENDATIONS 11. Evaluationoftheprocess..............................................5 4 3-2 1-0 ____ 12. Recommendationsforfuture campaigns......................................................................5 4 3-2 1-0 ____

APPEARANCEANDWORDUSAGE 13. Professionallayout,neatness,proper grammar,spellingandwordusage................................4 3 2 1-0 ____



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Public Relations Project, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Openingpresentation:descriptionoftheproject;organization,clarityandeffectivenessofthe

presentation................................................................. 8-7 6-5 4-3-2 1-0 ____

2. Questionontherationaleforselectingthecampaignproblemorissue......................................... 8-7 6-5 4-3-2 1-0 ____

3. Questiononorganizationand implementation............................................................ 8-7 6-5 4-3-2 1-0 ____

4. Questiononevaluationand recommendation.......................................................... 8-7 6-5 4-3-2 1-0 ____

5. Towhatextentdidthechapterrepresentativesdemonstrateprofessionalappearance,poiseand

confidence?....................................................................4 3 2 1-0 ____

6. Overallperformance,presentationtechnique,effectiveuseofvisualaidsandparticipationofall.......4 3 2 1-0 ____






TOTAL SCORE: _____


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Entrepreneurship Events

Entrepreneurship Written Event, 2012

PurposeTheEntrepreneurshipWrittenEventinvolvesthedevelopmentofaproposaltostartanewbusiness,aself-analysis(includingthewillingnesstotakerisks),ananalysisofthebusinesssituation,adescriptionofthewaythebusinesswilloperateanddetailedplansforfinancingthebusinessthroughitsfirstthreeyearsofoperation.Anytypeofbusinessmaybeused.

TheEntrepreneurshipWrittenEventwillprovidetheparticipantswiththeopportunitytou prepareawrittenproposalforanewbusinessu requestfinancingfortheproposalinarole-playinginterviewwithabankorventurecapitalofficial

Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandtheoral presentation.Thewrit-

tendocumentwillaccountfor60points,andtheoralpresentationwillaccountfortheremaining40ofthetotal100points.

• Eachevententrywillbecomposedofone to three membersofaDECAchapter.Allparticipantsmustpresenttheprojecttothejudge.Allparticipantspresentmustrespondtoquestions.





• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-tationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe3minutesfollowingthepresentation.

Skills AssessedTheparticipantswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,


andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• teamwork—theabilitytobeaneffectivememberofaproductivegroup• theabilitytoevaluategrouppresentations• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand

deadlines• thebasicstepsinvolvedinstartingasmallbusiness• theabilitytointerpretfinancialstatements• theabilitytoself-evaluatepersonalskills,knowledge,abilitiesandwillingnesstotakerisks• customerneeds


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Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: ENTREPRENEURSHIPWRITTENEVENT Typeofbusinessproposed NameofDECAchapter Nameofhighschool Schooladdress City/State/Province/ZIP/PostalCode NamesofParticipants Date



Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummaryandcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpag-esarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andappendix(optional).

Followthisoutlinewhenyouwriteyourproposal.PointsforeachsectionareshownontheWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.

I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION Typeofbusinessproposed,abriefdescriptionofthemajorproduct/serviceinvolved,sources

ofinformation(interviewsandresearchsources),abriefdescriptionofadvisorsandtheirinvolvement

III. ANALYSISOFTHEBUSINESSSITUATION A. Self-analysis Personalbusinessexperienceandtraining/educationintheproposedfield,personal

businessstrengthsandweaknesses,demonstratedwillingnesstotakerisks,abriefplan forpersonaldevelopmentintheproposedfield

B. Tradingareaanalysis 1. Generaldata:geographic,demographic,economic 2. Competitivedata:presentcompetitors(listedandbrieflydescribed),competitive

advantagesanddisadvantagesoftheproposedbusiness C. Marketsegmentanalysis Targetmarket(age,incomelevel,populationestimate,otherspecificdemographicand

economicinformation),customerbuyingbehaviorrelatedtoproposedbusiness D. Analysisofpotentiallocation(s) Availability,cost(rentorbuy),trafficpatterns,proximitytocompetition,etc.

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IV. PLANNEDOPERATIONOFTHEPROPOSEDBUSINESS/PRODUCT/SERVICE A. Proposedorganization Typeofownershipandrationale;start-upstepstoformthebusiness;plannedpersonnel

(orfunctional)needs;proposedstaffingtohandlemanagerial,financial,marketing,legal, production(ifapplicable)functions;proposedorganizationchart,briefjobdescriptions,if necessary

B. Proposedproduct/service Detailsofproduct(s)/service(s)tobeoffered;includepotentialsuppliers,manufacturing

plans,inventorypolicies,ifapplicable.Ifthebusinessisaservicebusiness,appropriate informationaboutplanstoprovidetheservice,includingnecessarysupplies,etc.

C. Proposedmarketingstrategies Proposedpricingpolicy;costs,markups,markdowns,relationtocompetition,etc.; proposedpromotionalprogram;personalpromotionalactivities;nonpersonal promotionalactivities;mediaavailability,costs,one-yearpromotionalplanoutline V. PLANNEDFINANCING A. Projectedincomeandexpenses (Thefollowingarerecommendeditemstobeincluded.Youmayselecttheappropriate

itemsforyourbusiness.) 1. Projectedincomestatementsbymonthforthefirstyear’soperation(sales,expenses,

profit/loss) 2. Projectedcashflowforthefirstyear 3. Projectedcashflowbymonthforthefirstyear’soperation 4. Projectedbalancesheet,endoffirstyear 5. Projectedthree-yearplan 6. Abriefnarrativedescriptionoftheplannedgrowthoftheproposedbusiness, includingfinancialresourcesandneeds B. Proposedplantomeetcapitalneeds (Thefollowingitemsarerecommendedforinclusion.Youmayselecttheappropriate

itemsforyourbusiness.) 1. Personalandinternalsources 2. Earnings,short-termandlong-termborrowing,long-termequity 3. Externalsources 4. Short-termandlong-termborrowing,long-termequity(ifapplicable) 5. Repaymentplans 6. Plantorepayborrowedfundsorprovidereturnoninvestmenttoequityfunds VI. CONCLUSION Specificrequestforfinancing,summaryofkeypointssupportingthefinancialrequest VII. BIBLIOGRAPHYVIII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry

butnotimportantenoughtoincludeinthebody;thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.

Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist.


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• Theparticipants,assumingtheroleofentrepreneurs,willhavepreparedadetaileddescriptionofaproposednewbusiness,includingananalysisofthebusinesssituation,plannedoperationofthepro-posedbusinessandplannedfinancing.Theroleofthejudgeisthatofapotentialsourceofcapitalforthebusinesswhoevaluatesasifactuallygoingtoapprove(ordisapprove)therequestforfinancing.

• Theparticipantswillpresenttheprojecttothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)


• Theparticipantswillspendnotmorethan10minutes,atthebeginningofthepresentation,describingtheproposalandmakingtherequestforfinancing.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.





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Presentation Judging Eachparticipantwillmakea15-minutepresentationtoyou.Youarerole-playingaloanofficerorventurecapitalist.Youmayrefertothewrittenentry,ortonotes,duringthepresentation.

Duringthefirst10minutesofthepresentation(afterintroduction),theparticipantwilldescribetheproposalandmaketherequestforfinancing.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.

Duringthefinal5minutes,youmayquestiontheparticipants.ThefirstfourquestionsmustbebasedonthePresentationEvaluationForm.Toensurefairness,youmustaskeachparticipantorgroupofparticipantsthesamefourquestions:1. onequestiononanalyzingthebusinesssituation2. onequestiononplanningtheoperationoftheproposedbusiness3. onequestiononplanningincome,cashflowandfinancialposition4. onequestiononplanningtomeetcapitalneeds

Thesefourquestionsshouldbepreparedfollowingthewrittenentryevaluationbutbeforethepresentationbegins.

Afteraskingthefourquestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).

Attheconclusionofthepresentation,thanktheparticipants.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.

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Entrepreneurship Written Event, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________



EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____INTRODUCTION 2. Typeofbusiness/product/serviceproposed

andabriefdescription...................................................4 3 2 1-0 ____ANALYSISOFTHEBUSINESSSITUATION 3. Selfanalysis..................................................................4 3 2 1-0 ____ 4. Tradingareaanalysis.....................................................4 3 2 1-0 ____ 5. Marketsegmentanalysis...............................................4 3 2 1-0 ____ 6. Analysisofthepotentiallocation(s).............................4 3 2 1-0 ____PLANNEDOPERATIONOFTHEPROPOSEDBUSINESS/PRODUCT/SERVICE 7. Proposedorganization...................................................4 3 2 1-0 ____ 8. Proposedproduct/service..............................................4 3 2 1-0 ____ 9. Proposedmarketingstrategies.................................... 8-7 6-5 4-3 2-1-0 ____PLANNEDFINANCING 10. Projectedincomeandexpenses................................... 6-5 4 3-2 1-0 ____ 11. Proposedplantomeetcapitalneeds........................... 6-5 4 3-2 1-0 ____CONCLUSION 12. Requestforfinancing....................................................4 3 2 1-0 ____APPEARANCEANDWORDUSAGE 13. Professionallayout,neatness,propergrammar,

spellingandwordusage................................................4 3 2 1-0 ____



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Entrepreneurship Written Event, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Openingpresentationandrequest:descriptionoftheproject;organization,clarityandeffectivenessofthepresentation.............. 10-9 8-7 6-5-4 3-2-1-0 ____

2. Questionontheanalysisofthebusinesssituation.........................................................................5 4 3-2 1-0 ____

3. Questionontheplanforoperatingtheproposedbusiness/product/service..........................5 4 3-2 1-0 ____

4. Questionontheprojectedincomeandexpenses...........5 4 3-2 1-0 ____

5. Questionontheplantomeetcapitalneeds...................5 4 3-2 1-0 ____

6. Towhatextentdidtheparticipantsdemonstrateprofessionalappearance,poiseandconfidence?...........5 4 3-2 1-0 ____

7. Overallperformance,presentationtechnique,effectiveuseofvisualaidsandparticipationofall.......5 4 3-2 1-0 ____






TOTAL SCORE: _____


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International Business Plan Event, 2012PurposeThepurposeoftheInternationalBusinessPlanEventistoprovideanopportunityfortheparticipantsto

uapplymarketingskillsinaninternationalsettinguprepareawrittenproposalforanewbusinessventure(anewbusinessoranewproductorserviceof

anexistingbusiness)

Procedure• Theprojectconsistsoftwomajorparts:thewritten documentandtheoral presentation.Thewrit-

tendocumentwillaccountfor60pointsandtheoralpresentationwillaccountfortheremaining40ofthetotal100points.

• Eachevententrywillbecomposedofone to three membersoftheDECAchapter.Allparticipantsmustpresenttheprojecttothejudge.Allparticipantsmustrespondtoquestions.








andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytobeaneffectivememberofaproductivegroup• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand

deadlines• thebasicstepsinvolvedinstartingabusinessinaninternationalsetting• theabilitytointerpretfinancialstatements• customerneeds• theimpactofglobalculturaldifferences


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Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: INTERNATIONALBUSINESSPLANEVENT Typeofbusinessproposed NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesoftheparticipants Date




Follow thisoutlinewhenyouwriteyourentry.Points foreachsectionareshownon theWrittenEntryEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.

I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. INTRODUCTION Thetypeofbusiness,productorserviceproposedandabriefdescription.Abriefdescription

ofthecountryproposedfortrade,therationaleforselectingthecountry,identificationofex-istingtradebarriers,identificationofsourcesofinformation(researchsourcesandinterviews).

III. ANALYSISOFTHEINTERNATIONALBUSINESSSITUATION A. Economic,politicalandlegalanalysisofthetradingcountry 1. Describethetradingcountry’seconomicsystem,economicinformationimportantto

yourproposedbusiness/product/service,thelevelofforeigninvestmentinthat country

2. Describethetradingcountry’sgovernmentalstructureandstability,howthe governmentcontrolstradeandprivatebusiness

3. Describelawsand/orgovernmentalagenciesthataffectyourbusiness/product/service [i.e.,laborlaws,tradelaws(U.S.A.and/orCanadaandforeign)]

B. Tradeareaandculturalanalysis 1. Geographicanddemographicinformation,importantcustomsandtraditions,other

pertinentculturalinformation,competitiveadvantagesanddisadvantagesofthe proposedproductand/orservice 2. Marketsegmentanalysistargetmarket(age,incomelevel,populationestimate,other

specificdemographicandeconomicinformation)customerbuyingbehaviorrelated totheproposedproductandorservice

3. Analysisofthepotentiallocation—importanceandrequirementsofeachtrade documentrequiredbytheU.S.A.and/orCanadaandthecountryofchoice


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IV. PLANNEDOPERATIONOFTHEPROPOSEDBUSINESS/PRODUCT/SERVICE A. Proposedorganization Typeofownershipandrationale;advantages/disadvantagesofthetypeofownership

selected;start-upstepstoformthebusiness;plannedpersonnel(orfunctional)needs; proposedstaffingtohandlemanagerial,financial,marketing,legal,production(if applicable)functions;proposedorganizationchart,briefjobdescriptions,ifnecessary

B. Proposedproduct/service 1. Detailsoftheproduct(s)/service(s)tobeoffered;includepotentialsuppliers, manufacturingplans,inventorypolicies,ifapplicable.Ifthebusinessisaservice business,appropriateinformationaboutplanstoprovidetheservice,including necessarysupplies 2. Howtheproduct/supplieswillbetransportedto/fromthehomecountry;costs, benefits,risksofthetransportationmethod;documentsneededtotransportthe product/supplies C. Proposedstrategies 1. Proposedpricingpolicies,whatcurrencywillbeused,costs,markups,markdowns,

relationtocompetition,factorsthatcouldaffectthepriceoftheproduct(e.g., competition,politicalconditions,taxes,tariffs,transportationcosts) 2. Proposedpromotionalprogram,promotionalactivity(ies),mediaavailability,costs,

one-yearpromotionalplanoutline V. PLANNEDFINANCING Projectedincomeandexpenses(Thefollowingarerecommendeditemstobeincluded.You

mayselecttheappropriateitemsforyourbusiness.) A. Projectedincomestatementsforfirstyear’soperation(sales,expenses,profit/loss) B. Projectedbalancesheetfortheendofthefirstyear C. Abriefnarrativedescriptionoftheplannedgrowthoftheproposedbusiness, includingfinancialresources,needsandabriefthree-yearplanprojection VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeintheappendixanyexhibitsappropriatetothewrittenentry,

butnotimportantenoughtoincludeinthebody;thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,etc.

Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakecompetitionasfairaspossibleamongparticipants.ReferalsototheWrittenEntryChecklist.





finalpageoftheappendix.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections.

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6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitlepage, tableof contents, executive summary,bibliography, appendix, footnotes, longquotes (morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,forms,etc.,maybesingle-spaced.






• Theparticipantshavebeenaskedtoprepareaproposalforanewbusinessventureinaninternationalsetting.

• Playingtheroleofabusinessexecutive,thejudgewillevaluatethewrittendocumentandtheninter-viewtheparticipants,asifhe/shewereactuallygoingtoapprove(ordisapprove)theproposal.

• Theparticipantswillpresenttheplantothejudgeina15-minutepresentationworth40points.(SeePresentationJudging.)


• Theparticipantswillspendnotmorethan10minutes,atthebeginningofthepresentation,describingtheplan.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.

• Thejudgewillspendtheremaining5minutesquestioningtheparticipants.(SeePresentationEvalu-ationForm.)Eachparticipantmustrespondtoatleastonequestionposedbythejudge.

• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.





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Presentation JudgingParticipantswillmakea15-minutepresentationtoyou.Youarerole-playingabusinessexecutive.Youmayrefertothewrittenentry,ortoyournotes,duringthepresentation.

Duringthefirst10minutesofthepresentation(afterintroductions),theparticipantswilldescribethepro-posalandmaketherequestforapproval.Allowtheparticipantstocompletethisportionwithoutinterrup-tion,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.

Duringthefinal5minutes,youmayquestiontheparticipants.Atleastonequestionmustbeaddressedtoeachparticipant.Toensurefairness,youmustaskeachparticipantorgroupofparticipantsthesamethreequestions(basedonthePresentationEvaluationForm): 1.onequestiononanalyzingtheinternationalbusinesssituation 2.onequestiononplanningtheoperationoftheproposedbusiness 3.onequestiononplanningthefinancingandprojectingincomeandexpenses

Youshouldpreparethesethreequestionsafteryouhaveevaluatedthewrittenentriesbutbeforethepresen-tationbegins.

Afteraskingthethreequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotesoronthewrittenentryitself(towhichyoumayreferduringthepresentation).

Attheconclusionofthepresentation,thanktheparticipants.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Maximumscoreforthepresentationis40points.

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International Business Plan Event, 2012 Participant(s): _________________________________ Written Entry Evaluation Form I.D. Number: __________________________________



EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject..............................4 3 2 1-0 ____INTRODUCTION 2. Thetypeofbusiness,productand/orservice withadescription;descriptionofthecountry; rationaleforselectingthecountry; identificationofexistingtradebarriers; sourcesofinformation..................................................4 3 2 1-0 ____ANALYSISOFTHEINTERNATIONALBUSINESSSITUATIONEconomic,politicalandlegalanalysis 3. Descriptionofthecountry’s economicsystem...........................................................4 3 2 1-0 ____ 4. Descriptionofthecountry’sgovernmental structureandstability....................................................4 3 2 1-0 ____ 5. Descriptionofthelawsaffectingthe productand/orservice...................................................4 3 2 1-0 ____Tradeareaandculturalanalysis 6. Geographicanddemographicinformation, importantcustomsandtraditions,other pertinentculturalinformation,competitive advantagesanddisadvantages.......................................4 3 2 1-0 ____ 7. Marketsegmentanalysis...............................................4 3 2 1-0 ____ 8. Analysisofthepotentiallocation..................................4 3 2 1-0 ____PLANNEDOPERATIONOFTHEPROPOSEDBUSINESS/PRODUCT/SERVICE 9. Proposedorganization...................................................4 3 2 1-0 ____Proposedproduct/service(s) 10. Detailsoftheproduct/service(s)...................................4 3 2 1-0 ____ 11. Howtheproduct/service(s)willbetransported to/fromthehomecountry;documentation....................4 3 2 1-0 ____Proposedstrategies 12. Proposedpricingpolicies..............................................4 3 2 1-0 ____ 13. Proposedpromotionalprogram.....................................4 3 2 1-0 ____PLANNEDFINANCING 14. Projectedincomeandexpenses.....................................4 3 2 1-0 ____APPEARANCEANDWORDUSAGE 15. Professionallayout,neatness,propergrammar, spellingandwordusage................................................4 3 2 1-0 ____ Written Entry Total Points (maximum 60 points): _____


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International Business Plan Event, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Openingpresentation:descriptionoftheproject;organization,clarityandeffectivenessofthepresentation................................. 9-8 7-6 5-4-3 2-1-0 ____

2. Questionontheanalysisoftheinternationalbusinesssituation........................................................ 7-6 5-4 3-2 1-0 ____

3. Questionontheplannedoperationoftheproposedbusiness...................................................... 7-6 5-4 3-2 1-0 ____

4. Plannedfinancing,projectedincomeandexpenses............................................................... 7-6 5-4 3-2 1-0 ____

5. Towhatextentdidtheparticipant(s)demonstrateprofessionalappearance,poiseandconfidence?...........5 4 3-2 1-0 ____

6. Overallperformance,presentationtechnique,effectiveuseofvisualaidsandparticipationofall.......5 4 3-2 1-0 ____






TOTAL SCORE: _____


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Entrepreneurship Participating Event, 2012Creating an Independent or Franchising Business

Franchising Option Sponsored by theThe International Franchise Association Educational Foundation

PurposeThepurposeoftheEntrepreneurshipParticipatingEvent(CreatinganIndependentorFranchisingBusi-ness)istoprovideanopportunityfortheparticipanttodevelopandpresentaproposaltoformabusiness.

TheEntrepreneurshipParticipatingEventincludesthedevelopmentandpresentationofvariousaspectsofaplantoformabusiness.Theeventprovidesanopportunityforaparticipanttodevelopanddemonstratemasteryofessentialskillsas theyapplyto theanalysisofabusinessopportunity, thedevelopmentofamarketing/promotionplanandthedevelopmentofafinancialplan.

Pleasenote:FranchisingbusinessesareanoptionwithintheEntrepreneurshipParticipatingEvent.Fran-chisingprojects qualifying for international conference competitionwill compete in a separate section.Theywilladheretoalltheguidelinesstatedbelow.

Procedure• Thiseventconsistsofthe three-part business prospectusdescribingabusinesstheparticipantwants

todevelopandtheoral presentation.• Thiseventisforindividual participantsonly.• Thebodyofthewrittenentrymustbelimitedto11 numbered pages,notincludingthetitlepageand

thetableofcontents.• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donot

includeitinthepagenumbering.• Theparticipantmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeused

duringthepresentation.• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludea

presentationofanddefensefortheprospectusfollowedby5minutesforthejudge’squestions.• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-

tationskillsandhowwelltheparticipantrespondstoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.

Skills AssessedTheparticipantwilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,


andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitmentsand

deadlines• thebasicstepsinvolvedinstartingasmallbusiness• theabilitytointerpretfinancialstatements


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• theabilitytoself-evaluatepersonalskills,knowledge,abilitiesandwillingnesstotakerisks• customerneeds• economicskills


Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: ENTREPRENEURSHIPPARTICIPATINGEVENT(Franchising/IndependentBusiness) NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Nameofparticipant Date




Theparticipantwillpresent,fromtheviewpointofanentrepreneurseekingfinancingforanewbusiness,abusinessprospectus,whichisashortdescriptionofabusinessplan.Itwillincludethreesections: 1.adescriptionandanalysisofthebusinesssituation 2.amarketing/promotionplan 3.afinancingplan

Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareshownonthePresentationEvalu-ationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.

I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. DESCRIPTIONANDANALYSISOFTHEBUSINESSSITUATION A. Rationaleandmarketingresearch B. Introduction:typeofbusiness,briefdescriptionofmajorproduct(s)/service(s)involved C. Self-analysis:actualpersonalexperienceand/ortraininginproposedfield D. Analysisofthebusinessopportunity,customerandlocation:geographic,demographic

andeconomicanalysisoftradingarea,customerandlocaleofproposedbusiness E. Proposedorganization:typeofownership,stepsinstartingtoformbusiness,planned personnel,managementskills III. PROPOSEDMARKETING/PROMOTIONPLAN A. Proposedproductorservice:detailsofproduct(s)orservice(s)tobeoffered;potential

suppliersormanufacturingplans

ENPF–2012•ENPI–2012

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B. Proposedpricingpolicy:costs,markups,relationshiptocompetitors C. Personalpromotion:nonmediasalesplan,staffingandmerchandisingappeal D. Nonpersonalpromotion:media,basicappealandinitialpromotionplan E. Place:channelofdistributionfrommanufacturerorserviceprovidedtoconsumer IV. PROPOSEDFINANCINGPLAN A. Projectedincome/cashflowstatement:projectedbudgetdescribingincomeand expendituresforthefirstyear B. Projectedthree-yearplan:describeplannedgrowth,includingfinancialresourcesand

needs C. Capitalandrepaymentplan:earnings,short-termand/orlong-termborrowing,long-term

equity,plantorepayborrowedfundsorprovidereturnoninvestmenttoequityfunds V. BIBLIOGRAPHY VI. APPENDIX

Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentrybutnotimportantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.

Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongpartici-pants.RefertotheWrittenEntryChecklist.



3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto11numberedpages,notincludingthetitlepageand

tableofcontentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummary.Donotuseseparate

sheetsbetweensectionsorastitlepagesforsections. 6.Majorcontentof thewrittenentrymustbeat leastdouble-spaced(notspace-and-a-half).Thetitle

page, tableof contents, executive summary, footnotes, longquotes (more than three typed lines),materialintables,figures,exhibits,lists,headings,sampleletters,formsandfinancialreportsmaybesingle-spaced.




Presentation Guidelines• Themajoremphasisoftheprospectusisonthecontent.Drawings,illustrationsandgraphicpresenta-

tions(whereallowed)willbejudgedforclarity,notartisticvalue.• Theparticipantwillpresenttheprospectustothejudgeina20-minutepresentationworth100points.

(SeePresentationJudging.)

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• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipanttothejudgebytheadultassistant.

• Theparticipantwillspendnotmorethan15minutes(afterintroductions)settingupvisualaidsandpresentingtheprospectustothejudge.Theparticipantmaybringacopyoftheprospectusornotecardspertainingtotheprospectusanduseasreferenceduringthepresentation.

• Thejudgewillspendtheremaining5minutesquestioningtheparticipant.(SeePresentationEvalua-tionForm.)

• Theparticipantmayusethefollowingitemsduringtheoralpresentation:– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.


• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantwillbeper-mitted,andtheparticipanthimself/herselfmustsetupthevisuals.Noset-uptimewillbeallowed.Participantmustfurnishhis/herownmaterialsandequipment.Noelectricalpowerwillbesupplied.



Presentation JudgingTheparticipant,assumingtheroleofanentrepreneur,haspreparedaplantoformabusiness.Asthejudge,youaretoassumetheroleofapotentialsourceofcapitalforthebusiness.

Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantwillsetupanyvisualaidsandpresenttheproposal.Set-uptimeandpresentationtimeareincludedinthe15minutes.Allowtheparticipanttocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.

Duringthefinal5minutes,youmayquestiontheparticipantonhis/herproposal.Toensurefairness,youmustaskeachparticipantthesamethreequestions(basedonthePresentationEvaluationForm): 1.onequestiononanalyzingthedescriptionandanalysisofthebusinesssituation 2.onequestionontheproposedmarketing/promotionplan 3.onequestionontheproposedfinancingplan

Afteraskingthequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotes,whichyoumayrefertoduringthepresentation,oronthepresentationitself.

ThePresentationEvaluationFormfollowstheoutlineshowninthesectionentitledPresentationGuide-lines,whichexplainsingreaterdetailwhatshouldbediscussedineachpart.Familiarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatethepresentation.

Afterthequestioningperiod,pleasethanktheparticipant.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantaboutspecificareasoftheproposalduringthepresentation.

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Entrepreneurship Participating Event, 2012 Participant(s): _________________________________ Prospectus and Oral Presentation Evaluation Form I.D. Number: __________________________________


EXECUTIVESUMMARY 1. One-pagedescriptionoftheproject.............................4 3 2 1-0 ____DESCRIPTIONANDANALYSISOFTHEBUSINESSSITUATION 2. Rationaleandmarketingresearchonthe

acceptabilityoftheproduct/service..............................5 4 3-2 1-0 ____ 3.Introductionandself-analysis..................................... 6-5 4 3-2 1-0 ____ 4. Analysisofthebusinessopportunity,customer

andlocation................................................................ 10-9 8-7 6-5-4 3-2-1-0 ____ 5. Proposedorganization...................................................5 4 3-2 1-0 ____PROPOSEDMARKETING/PROMOTIONPLAN 6. Proposedproduct/service..............................................5 4 3-2 1-0 ____ 7. Proposedpricingpolicies..............................................5 4 3-2 1-0 ____ 8. Personalpromotion.......................................................5 4 3-2 1-0 ____ 9. Nonpersonalpromotion.................................................5 4 3-2 1-0 ____ 10. Place..............................................................................5 4 3-2 1-0 ____PROPOSEDFINANCINGPLAN 11. Projectedincome/cashflow....................................... 10-9 8-7-6 5-4-3 2-1-0 ____ 12. Projectedthree-yearplan............................................ 10-9 8-7-6 5-4-3 2-1-0 ____ 13. Capitalandrepaymentplan...........................................5 4 3-2 1-0 ____OVERALLIMPRESSIONS 14. Overallimpressionofthepresentationandof

theparticipant(articulate,knowledgeable)................ 10-9 8-7-6 5-4-3 2-1-0 ____ 15. Overallimpressionofthe writtenprospectus...................................................... 10-9 8-7-6 5-4-3 2-1-0 ____

Total Possible Points: 100 Presentation Total Points: _____


TOTAL SCORE: _____


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Advertising Campaign Event, 2012PurposeThepurposeoftheAdvertisingCampaignEventistoprovideanopportunityfortheparticipantstoprepareanadvertisingcampaignofanylengthforarealproduct,service,companyorbusinessandtopresentthecampaigntoaprospectiveclient/advertiser.Theparticipantswillalsoindicateanappropriatebudgetandselectmedia.

TheAdvertisingCampaignEventallowsanopportunityfortheparticipantstodemonstratepromotionalskillsnecessaryforadvertisingmanagementpersonnel.

Procedure• Thiseventconsistsofoutlined fact sheets,thecluster examandtheoral presentation.Themaxi-

mumscoreforthepresentationevaluationis100points.Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscore.

• Eachevententrywillbecomposedofone to three membersoftheDECAchapter.• Eachparticipantwillbegivena100-question,multiple-choice,clusterexamtestingknowledgeofthe

BusinessAdministrationCoreperformanceindicatorsandtheMarketingClusterperformanceindica-tors.Inthecaseofgroupentries,thescoresofeachparticipantwillbeaveragedtoproduceasingleteamscore.

• Thebodyofthewrittenentrymustbelimitedto11 numbered pages,notincludingthetitlepageandtableofcontents.



• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludeanadvertisingcampaignproposalfollowedby5minutesforthejudge’squestions.


Skills AssessedTheparticipantswilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthecontentoutlineandevaluationformsaswellaslearn/understandtheimportanceof• communicationskills—theability toexchange informationand ideaswithothers throughwriting,


andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• teamwork—theabilitytoplan,organizeandconductagroupproject• theabilitytoevaluategrouppresentations• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments• advertisingbudgetingskills


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Representative Events


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Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.ReferalsototheCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: ADVERTISINGCAMPAIGNEVENT NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Namesofparticipants Date

Thetitlepagewillnotbenumbered.Table of contents. Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.

Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).TheparticipantswillprepareAdvertisingCampaignfactsheets.Thefactsheets,inoutlineform,shallbelimitedtoamaximumof11pages(notincludingtitlepage).


I. EXECUTIVESUMMARY One-pagedescriptionofthecampaign II. DESCRIPTIONS A. Descriptionoftheproduct,service,companyorbusinessselected B. Descriptionoftheclient/advertiser III. OBJECTIVE(S)OFTHECAMPAIGN IV. IDENTIFICATIONOFTHETARGETMARKET A. Primarymarkets B. Secondarymarkets V. LISTOFADVERTISINGMEDIASELECTIONNECESSARYFORTHECAMPAIGN VI. BUDGET Detailedprojectionsofactualcost VII. SCHEDULESOFALLADVERTISINGPLANNEDVIII. SCHEDULESOFALLSALESPROMOTIONACTIVITY(IES)PLANNED IX. STATEMENTOFBENEFITSTOTHECLIENT/ADVERTISER X. BIBLIOGRAPHY XI. APPENDIX


154

Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry


IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.

3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto11pages,notincludingthetitlepageandtableof

contentspage. 5. Thepagesmustbenumberedinsequence,startingwiththeexecutivesummary.Donotuseseparate






Presentation Guidelines• Themajoremphasisofthefactsheetsisonthecontent.Drawings,illustrationsandgraphicpresenta-

tions(whereallowed)willbejudgedforclarity,notartisticvalue.• Theparticipantswillpresenttothejudgeina20-minutepresentationworth100points.(SeePresenta-

tionJudging.)• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipantstothejudgebytheadult

assistant.Eachparticipantmusttakepartinthepresentation.• Participantswillspendnotmorethan15minutes(afterintroductions)settingupvisualaidsandpre-

sentingtheadvertisingcampaignproposaltothejudge.Eachparticipantmaybringacopyofthewrit-tenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.

• The judgewillspend theremaining5minutesquestioning theparticipants. (See the PresentationEvaluationForm.)Eachparticipantmustrespondtoatleastonequestionposedbythejudge.

• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– visualaidsappropriateforanactualadvertisingcampaignpresentation.Livemodelsarenotallowed.– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.


• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-

ADC–2012

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pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.

Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.


Presentation JudgingTheparticipants,assumingtheroleofadvertisingpersonnel,willhavepreparedanadvertisingcampaignforaproduct,service,companyorbusinessoftheirchoice.Theroleofthejudgeisthatofaclient/advertiserwhowillassesstheparticipants’campaignproposals.

Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantswillsetupanyvisualaidsandpresenttheproposal.Set-uptimeandpresentationtimeareincludedinthe15minutes.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.

Duringthefinal5minutes,youmayquestiontheparticipantsaboutthecampaignproposal.Toensurefair-ness,youmustaskeachparticipantorgroupofparticipantsthesamequestionsfromthecategoriesshownontheevaluationsheet.Youshouldpreparethesequestionsafteryouhavereadeachprospectusbutbeforethepresentationbegins.Afteraskingthequestions,youmayaskadditionalquestionsthatseemappropri-ate,basedonyournotes,whichyoumayrefertoduringthepresentation,orthepresentationitself.Eachparticipantmustrespondtoatleastonequestion.

ThePresentationEvaluationFormfollowstheoutlineshowninthesectionentitledPresentationGuide-lines,whichexplainsingreaterdetailwhatshouldbediscussedineachpart.Familiarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatethepresentation.

After the questioning period, please thank the participants.Then complete the PresentationEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonasepa-ratesheetofpaperifyouwishtoasktheparticipantaboutspecificareasoftheadvertisingcampaignduringthepresentation.

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Advertising Campaign Event, 2012 Participant(s): _________________________________ Fact Sheets and Oral Presentation Evaluation Form I.D. Number: __________________________________ Exceeds Meets Below Little/No Judged Expectations Expectations Expectations Value Score

1. Theoralpresentationclearlyexpandsanddevelopstheobjectivesaswritteninthefactsheets.................................................................. 15-13 12-10 9-5 4-0 ____

2. Thetargetmarketisclearlyandaccuratelyanalyzedfortheproduct(s)and/orservice(s)selected.Thesecondarytargetmarketsareaccuratelyconsidered.................................................. 8-7 6 5-4-3 2-1-0 ____

3. Themediaselectionisrealisticandproperlydefinedintermsofreach,frequencyandcontinuity.............................................................. 8-7 6 5-4-3 2-1-0 ____

4. Thebudgetisrealisticforthecampaignbasedontheproductandlocationofthecampaign.Allcoststhatwouldbeincurredhavebeenconsidered............. 8-7 6 5-4-3 2-1-0 ____

5. Theadvertisingscheduledshowscontinuityandlogicalorder................................................................ 8-7 6 5-4-3 2-1-0 ____

6. Thecampaignhasarealisticlengthandpromotionsarescheduledproperlyinrelationtothestatedtargetmarkets............................ 8-7 6 5-4-3 2-1-0 ____

7. Thecampaignstressesproductand/orservicebenefitsthatappealtothetargetmarketsdescribed...... 8-7 6 5-4-3 2-1-0 ____

8. Anticipatedsalesaregivenandarerealisticintermsofthelengthandbudgetofthecampaign.Mentionshowtheresultswillbeevaluated................ 8-7 6 5-4-3 2-1-0 ____

9. Theadlayouts,commercials,etc.,showabasicunderstandingofproductiontechniques,areconsistentwithotherpartsofthecampaignandareoriginal.................................................................. 7-6 5-4 3-2 1-0 ____

10. Thewrittenandoralpresentationsshowevidenceofarealisticknowledgeofadvertisingprinciplesandarewell-organizedandpresentedinalogicalmanner............................................................. 7-6 5-4 3-2 1-0 ____

11. Thecampaignshowsrealcreativityandusesauniqueandeffectiveapproach.................................... 7-6 5-4 3-2 1-0 ____

12. Appearanceoffactsheetsandwordusage.Professionallayout,neatness,propergrammar,

spellingandwordusage................................................4 3 2 1-0 ____ 13. Overallperformance:professionalappearance,

poise,confidence,presentationtechnique,effectiveuseofvisuals,professionalismofparticipants,participationbyeachparticipantpresent.......................4 3 2 1-0 ____

Total Possible Points: 100 Presentation Total Points: _____


TOTAL SCORE: _____Judge:ABCDEFGHIJ(circleone)

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Fashion Merchandising Promotion Plan, 2012

Sponsored by The Fashion Institute of Design & Merchandising

PurposeThepurposeoftheFashionMerchandisingPromotionPlanistoprovideanopportunityfortheparticipantstodemonstratepromotionalcompetenciesandothercompetenciesneededbymanagementpersonnel.

TheFashionMerchandisingPromotionPlanprovidestheparticipantwiththeopportunitytou developaseasonalsalespromotionplan,usingapparelandaccessoryitemsonly,foraretailstoreu presenttheplaninarole-playingsituationtothestoremanager



• Eachevententrywillbecomposedofone to three membersoftheDECAchapter.• Eachparticipantwillbegivena100-question,multiple-choice,clusterexamtestingknowledgeofthe





• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludeapresentationofanddefenseforthepromotionfollowedby5minutesofthejudge’squestioning.





deadlines• promotionalbudgetingskills



158


Title page. Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: FASHIONMERCHANDISINGPROMOTIONPLAN NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Nameofparticipant Date



Body of the written entry. ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinsequence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).

TheparticipantswillprepareFashionMerchandisingPromotionPlanfactsheets.Thefactsheets,inoutlineform,shallbelimitedtoamaximumof11pages(notincludingtitlepageandtableofcontents).


I. EXECUTIVESUMMARY One-pagedescriptionoftheplan II. DESCRIPTIONOFTHESTORE III. OBJECTIVES—Whatthepromotionalcampaignistoaccomplish IV. SCHEDULEOFEVENTS—Promotionalactivity(ies)mustincludethefollowing: A. Specialevents(example:fashionshows,demonstrations) B. Advertising(example:paid/co-opadvertisementinvarioustypesofmedia) C. Display(example:interiorandexterior) D. Publicity(example:pressreleasessenttovarioustypesofmedia) E. Otherin-storeactivity(ies)(example:involvementofsalesemployees,etc.) V. RESPONSIBILITYSHEET(assignedpositionsandactivity(ies),etc.) VI. BUDGET(detailedprojectionsofactualcost,SectionIVA-E) VII. STATEMENTOFBENEFITSTOTHERETAILESTABLISHMENTVIII. BIBLIOGRAPHY IX. APPENDIX


FMP–2012

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Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry


IMAGES(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.

3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenoutlinemustbelimitedto11pages,notincludingthetitlepageandtableof

contentspage. 5. Thepagesmustbenumberedinsequencestartingwiththeexecutivesummary.Donotuseseparate



7. Entrymustbe typed/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveanadvantageduetothequalityofword-processingequipmentavailable.)

8. Allmaterialmustbeshownonstandard81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.





assistant.Eachparticipantmusttakepartinthepresentation.• Participantswillspendnotmorethan15minutes(afterintroductions)settingupvisualaidsandde-

liveringtheoralpresentation.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.


• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– visualaidsappropriateforanactualin-storesituation.Livemodelsarenotallowed.– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.


• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-

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pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.

Itemsofmonetaryvaluemaybehanded tobutmaynotbe leftwith judges. Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.


Presentation JudgingTheparticipantswillassumetheroleofmanagementtrainees.Thestoremanagerhasassignedthepartici-pantsthetaskofpreparingaseasonal,one-tofour-weeksalespromotioncampaignforthestoreoradepart-mentinthestore.Theparticipantsareencouragedtousearealretailstore(ofanysize)asabasisfortheresearchandplanning,whichmustbeforonestoreoradepartmentwithinthestorewheresalespromotionplanningisactuallydonein-store.

Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantswillsetupanyvisualaidsandpresenttheproposal.Set-uptimeandpresentationtimeareincludedinthe15minutes.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.

Duringthefinal5minutes,youmayquestiontheparticipantsontheirproposal.Toensurefairness,youmustaskeachparticipantorgroupofparticipants thesamequestions—onefromeachof thecategoriesshownontheevaluationsheet.Youshouldpreparethesequestionsafteryouhavereadeachprospectusbutbeforethepresentationbegins.Afteraskingthequestions,youmayaskadditionalquestionsthatseemap-propriatebasedonyournotes,whichyoumayrefertoduringthepresentation,orthepresentationitself.

ThePresentationEvaluationFormfollowstheoutlineshowninthesectionentitledGuidelinesfortheFor-matoftheWrittenEntry,whichexplainsingreaterdetailwhatshouldbediscussedineachsection.Famil-iarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatetheentry.

After the questioning period, please thank the participants.Then complete the PresentationEvaluationForm,making sure to record a score for all categories.Themaximum score for the evaluation is 100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantsaboutspecificareasoftheproposalduringthepresentation.

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Fashion Merchandising Promotion Plan, 2012 Participant(s): _________________________________ Fact Sheets and Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Thewrittenandoralpresentationsshowevidenceofarealisticknowledgeoffashionmerchandisingtrends...................................... 7-6 5 4-3-2 1-0 ____

2. Theoralpresentationclearlyandprofessionallyexpandsanddevelopstheobjectivesaswritteninthepromotionplanwithappropriatepresentationtechniques.................... 7-6 5 4-3-2 1-0 ____

3. Thebudgetisrealisticforthepromotionplanbasedonthesizeandlocationofthestore.......... 7-6 5 4-3-2 1-0 ____

4. Thescheduleofeventsshowscontinuityandlogicalorder.......................................................... 7-6 5 4-3-2 1-0 ____

5. Theresponsibilitysheetiscompatiblewiththesizeandlocationofthestoreasdescribed.................. 7-6 5 4-3-2 1-0 ____

6. Thepromotionplanshowscreativityindesignandformat.Ifvisualaidsareused,dotheyhelptoclarifyand/orenhancethepromotionplan?Arevisualslimitedtothoseusedinanactualin-storesituation?...................................................... 14-13 12to10 9to5 4to0 ____

7. Theoralpresentationandthewrittenplanarelogical,completeandworkablefortheparticularsituation................................................... 16to14 13to10 9to5 4to0 ____

8. Theoralpresentationspecificallyidentifiesandjustifiesthepromotionalareasofdisplay,publicity,specialeventsandsalestraining............... 14-13 12to10 9to5 4to0 ____

9. Participantovercameobjectionsbyansweringthejudge’squestions................................................ 14-13 12to10 9to5 4to0 ____

10. Professionallayout,neatness,propergrammar,spellingandwordusage.............................................. 7-6 5 4-3-2 1-0 ____

Total Possible Points: 100 Judge’s Total Score: _____


TOTAL SCORE: _____


Sports and Entertainment Promotion Plan Event, 2012

PurposeThepurposeoftheSportsandEntertainmentPromotionPlanistoprovideanopportunityforthepartici-pantstodemonstratepromotionalcompetenciesandothercompetenciesneededbymanagementpersonnel.

TheSportsandEntertainmentPromotionPlanprovidestheparticipantswiththeopportunityto• developaseasonalsalespromotionplanforasportsand/orentertainmentcompany• presenttheplaninarole-playingsituationtothecompanymanager



• Thisevententrywillbecomposedofone to three membersoftheDECAchapter.• Eachparticipantwillbegivena100-question,multiple-choice,clusterexamtestingknowledgeofthe





• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludeapresentationofanddefenseforthepromotionfollowedby5minutesofthejudge’squestioning.





deadlines• promotionalbudgetingskills


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Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: SPORTSANDENTERTAINMENTPROMOTIONPLAN NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Nameofparticipant Date


Table of contents.Thetableofcontentsshouldfollowthetitlepage.Allactivitiesororiginalresearchde-scribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConfer-enceandtheupcomingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.


TheparticipantswillprepareSportsandEntertainmentPromotionPlanfactsheets.Thefactsheets,inout-lineform,shallbelimitedtoamaximumof11pages(notincludingtitlepageandtableofcontents).


I. EXECUTIVESUMMARY One-pagedescriptionoftheplan II. DESCRIPTIONOFTHECOMPANY III. OBJECTIVES—Whatthepromotionalcampaignistoaccomplish IV. SCHEDULEOFEVENTS—Promotionalactivity(ies)mustincludethefollowing: A. Specialevents(example:themenights,giveaways,etc) B. Advertising(example:paid/co-opadvertisementinvarioustypesofmedia) C. Display(example:interiorandexterior) D. Publicity(examples:pressreleasessenttovarioustypesofmedia,appearances) V. RESPONSIBILITYSHEET(assignedpositionsandactivity(ies),etc.) VI. BUDGET(detailedprojectionsofactualcost,SectionIVA-E) VII. STATEMENTOFBENEFITSTOTHECOMPANYVIII. BIBLIOGRAPHY IX. APPENDIX Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentry


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Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourentryyoumustobserveallofthefollow-ingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist. 1.TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentry

willreceive15penaltypoints. 2.TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECA

IMAGES(WEF000).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephoto-copyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.

3.Sheetprotectorsmaynotbeused. 4.Thebodyofthewrittenoutlinemustbelimitedto11pages,notincludingthetitlepageandtableof

contentspage. 5.Thepagesmustbenumberedinsequencestartingwiththeexecutivesummary.Donotuseseparate



7.Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehandwritten.(Judgeswillbeinstructedtoignoreattemptstoachieveanadvantageduetothequalityofword-processingequipmentavailable.)

8.Allmaterialmustbeshownonstandard81/2-inchx11-inchpaper.Pagesmaynotfoldouttoalargersize.Noextraneousinformationmaybeattachedtothepagesandtabsmaynotbeused.

9.The body of the written entry must follow the sequence outlined. Additional subsections arepermitted.




assistant.Eachparticipantmusttakepartinthepresentation.• Participantswillspendnotmorethan15minutes(afterintroductions)settingupvisualaidsandde-

liveringtheoralpresentation.Eachparticipantmaybringacopyofthewrittenentryornotecardspertainingtothewrittenentryanduseasreferenceduringthepresentation.


• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– visualaidsappropriateforanactualin-arena/theater/stadium/etc.situation.Livemodelsarenotallowed.– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.


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Presentation JudgingTheparticipantswill assume the roleofmanagement trainees.Thecompanymanagerhasassigned theparticipantsthetaskofpreparingaseasonal,one-tofour-weekpromotioncampaignforthecompanyoradepartmentinthecompany.Theparticipantsareencouragedtousearealcompany(ofanysize)asabasisfortheresearchandplanning.

Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantswillsetupanyvisualaidsandpresenttheproposal.Set-uptimeandpresentationtimeareincludedinthe15minutes.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.

Duringthefinal5minutes,youmayquestiontheparticipantsontheirproposal.Toensurefairness,youmustaskeachparticipantorgroupofparticipants thesamequestions—onefromeachof thecategoriesshownontheevaluationsheet.Youshouldpreparethesequestionsafteryouhavereadeachprospectusbutbeforethepresentationbegins.Afteraskingthequestions,youmayaskadditionalquestionsthatseemappropriatebasedonyournotes,whichyoumayrefertoduringthepresentation,orthepresentationitself.

ThePresentationEvaluationFormfollowstheoutlineshowninthesectionentitledGuidelinesfortheFor-matoftheWrittenEntry,whichexplainsingreaterdetailwhatshouldbediscussedineachsection.Famil-iarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatetheentry.

After the questioning period, please thank the participants.Then complete the PresentationEvaluationForm,making sure to record a score for all categories.Themaximum score for the evaluation is 100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantsaboutspecificareasoftheproposalduringthepresentation.

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Sports and Entertainment Promotion Plan, 2012 Participant(s): _________________________________ Fact Sheets and Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Thewrittenandoralpresentationsshowevidenceofarealisticknowledgeofsportsandentertainmentpromotiontrends............................ 7-6 5 4-3-2 1-0 ____

2. Theoralpresentationclearlyandprofessionallyexpandsanddevelopstheobjectivesaswritteninthepromotionplanwithappropriatepresentationtechniques.................... 7-6 5 4-3-2 1-0 ____

3. Thebudgetisrealisticforthepromotionplanbasedonthesizeandlocationofthecompany........... 7-6 5 4-3-2 1-0 ____

4. Thescheduleofeventsshowscontinuityandlogicalorder.......................................................... 7-6 5 4-3-2 1-0 ____

5. Theresponsibilitysheetiscompatiblewiththesizeandlocationofthecompanydescribed................ 7-6 5 4-3-2 1-0 ____

6. Thepromotionplanshowscreativityindesignandformat.Ifvisualaidsareused,dotheyhelptoclarifyand/orenhancethepromotionplan?Arevisualslimitedtothoseusedinanactualsportsandentertainmentpromotionplan?................ 14-13 12to10 9to5 4to0 ____

7. Theoralpresentationandthewrittenplanarelogical,completeandworkablefortheparticularsituation................................................... 16to14 13to10 9to5 4to0 ____

8. Theoralpresentationspecificallyidentifiesandjustifiesthepromotionalareasofdisplay,publicity,specialeventsandsalestraining............... 14-13 12to10 9to5 4to0 ____

9. Participantovercameobjectionsbyansweringthejudge’squestions................................................ 14-13 12to10 9to5 4to0 ____

10. Professionallayout,neatness,propergrammar,spellingandwordusage.............................................. 7-6 5 4-3-2 1-0 ____



TOTAL SCORE: _____


167

HTPS–2012andPSE–2012

Professional Selling Events

Professional Selling Events, 2012Hospitality and Tourism Professional Selling Event

Professional Selling Event

PurposeTheProfessionalSellingEventsprovideanopportunityforparticipantstodemonstrateskillsneededforacareerinsales.Participantswillorganizeanddeliverasalespresentationforoneormoreproductsand/orservices.TheguidelinesforeachoftheProfessionalSellingEventshavebeenconsolidatedtofacilitatecoordina-tionofparticipantactivitiesineachoftheoccupationalcategories.Thismeanstheevaluationformwillbethesameforeachoccupationalarea.However,eachoccupationalareawilldeliverasalespresentationforadifferentproductdescribedbelowinthe“Products/ServicesandTargetCustomerDescriptions”section.

2012 Products/Services and Target Customer DescriptionsNewproducts,services,andtargetmarketcustomers(prospects)willbeidentifiedannually.Theparticipantwillresearchthecompanyhe/sherepresentsandtheproduct(s)/services(s)tobepresented.Theparticipantwillalsoresearchthebusiness/organizationthattheproduct/servicewillbepresentedto.Thenthepartici-pantwillpresenttheproduct(s)/service(s)tomeettheneedsofthecustomer(prospect).

• Hospitality and Tourism Professional Selling Event For2011–2012,youwillassumetheroleofsalesmanageratahotel.Thetargetcustomerisabride-

to-be/groom-to-beselectingthesiteforhis/herwedding.Thecustomermustselectareceptionsite,roomblockandtheassociatedfoodandbeverageservicestoaccommodatetheweddingpartyandtheexpected150guests.Specifically,thetargetcustomerwouldliketohave:–aroomblockforguestsconsistingof10roomswithking-sizedbedsand10roomswithtwo(2)doublebeds.

– abuffet-styledinnerreception.– areceptionhallwithenoughspacefordinnerandentertainment.–peaceofmind.

• Professional Selling Event For2011–2012,youwill assume the roleof sales representative fora language-learning software

company.ThetargetcustomeristhevicepresidentofsalesforapharmaceuticalfirmbasedintheUnitedStates.ThepharmaceuticalfirmcurrentlyconductsbusinessonlywithintheUnitedStates,butplansonexpandingitssalesoperationsintoMexico,Canada,andBrazil.Inordertoeffectivelyinteractwithclientsinthesecountries,salesrepresentativesmustbeabletoeffectivelycommunicateinthenativelanguagesofthesenewmarkets.Thevicepresidentofsaleswantstopurchaselanguage-learningprogramstohelpthecompanysalesrepresentativeslearnnewlanguages.Thevicepresidentofsalesislookingforlanguage-learningprogramsthatareeasytouse,effective,engagingandcost-effective.

Procedure• ProfessionalSellingEventsconsistoftwomajorparts:thecluster examandtheoral presentation.

Themaximumscoreforthepresentationevaluationis100points.Thepresentationwillbeweightedattwice(2times)thevalueoftheexamscore.

• ProfessionalSellingEventsareforindividual participantsonly.• Theparticipantwillbegivena100-question,multiple-choice,clusterexamtestingknowledgeofthe

BusinessAdministrationCoreperformanceindicatorsandtheClusterCoreperformanceindicators.

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– ParticipantsintheHospitalityandTourismProfessionalSellingEventwilltaketheHospitalityandTourismClusterExam.

– ParticipantsintheProfessionalSellingEventwilltaketheMarketingClusterExam.• Theparticipantwillorganizeappropriateinformationandpresentanddefendasalespresentationtoa

potentialbuyer/client.• Theparticipantmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeused

duringthepresentation.• Theoralpresentationmaybeamaximumof20minutesinlength.Thefirst15minuteswillincludea

salespresentationandwillbefollowedby5minutesforthejudge’squestions.• Thejudgewillevaluatethepresentation,focusingontheeffectivenessofpublicspeakingandpresen-

tationskillsandhowwelltheparticipantrespondstoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.

Skills AssessedTheparticipantwilldemonstrateskillsneededtoaddressthecomponentsoftheprojectasdescribedinthedefinitionsandevaluationformsaswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,


andrecommendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments• howtoapplysellingprinciplesandtechniquestothebusinessenvironment


Presentation Guidelines• Theobjectiveforthesalespresentationisfortheparticipanttoassumetheroleofsalespersonmaking

apresentationtoapotentialbuyer(judge).PriortoICDC,theparticipantwillprepareasalespresenta-tionfortheproduct/serviceandtargetmarketcustomersdescribedabove.

• Theparticipantwillmakea20-minutesalespresentationtothejudgeworth100points.(SeePresenta-tionJudging.)

• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipanttothejudgebytheadultassistant.

• Theparticipantwillspendnotmorethan15minutessettingupvisualaidsanddeliveringthesalespresentation.Theparticipantmaybringpresentationnotestouseduringthesalespresentation.

• Thejudgewillspendtheremaining5minutesquestioningtheparticipant.(SeethePresentationEval-uationForm.)

• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:– visualaidsappropriateforanactualsalespresentation.– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Partici-pantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.


• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermit-

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ted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Partici-pantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.



Presentation JudgingTheparticipant,assumingtheroleofsalesperson,willhavepreparedasalespresentationfortheproduct(s)and/orservice(s)describedabove.Theroleofthejudgeisthatofpotentialbuyerfortheproduct(s)and/orservice(s).

Duringthefirst15minutesofthepresentation(afterintroductions),theparticipantwillsetupanyvisualaidsandmakethesalespresentation.Setuptimeandpresentationtimeareincludedinthe15minutes.Al-lowtheparticipanttocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.

Duringthefinal5minutes,youmayquestiontheparticipantonhis/herpresentation.Familiarizeyourselfwithallof theguidelinesbeforestarting toevaluate theentry.Your job is tocomplete thePresentationEvaluationForm.

Afterthequestioningperiod,pleasethanktheparticipant.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantaboutspecificareasoftheproposalduringthepresentation.

170


Professional Selling Events, 2012 Participant(s): _________________________________ Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Theopeningwaseffective.......................................... 6-5 4 3-2 1-0 ____

2. Clearlydemonstratedthoroughandeffectiveproduct/serviceknowledge....................................... 20-17 16-14 13-8 7-0 ____

3. Theinformationwasrealisticandlogical(e.g.,timelines,finances)andwasclearlycommunicated............................................................. 7-6 5 4-3-2 1-0 ____

4. Effectivelyusedfeature/benefitsellingthatappealstoprimaryandsecondarytargetmarkets.................... 7-6 5 4-3-2 1-0 ____

5. Effectivelyusedsuggestionsellingtoenhancethepresentation.......................................................... 7-6 5 4-3-2 1-0 ____

6. Overcameobjectionsinapoisedandconfidentmanner;answeredallquestionsfromthejudge.......... 7-6 5 4-3-2 1-0 ____

7. Effectivelymovedtowardthecloseofthesale.......... 7-6 5 4-3-2 1-0 ____

8. Usedvisualaidstoclarifyand/orenhancethepresentation(e.g.,prospectus,proposals,factsheets).................................................................. 10-9 8-7 6-5-4 3-2-1-0 ____

9. Thepresentationwaswell-organizedandclearlypresented;usedprofessionalgrammarandvocabulary;voiceconveyedpropervolume,enthusiasm,enunciationandpronunciation.............. 15-13 12-10 9-5 4-0 ____

10. Professionalappearance,poiseandconfidence.......... 7-6 5 4-3-2 1-0 ____

11. Judge’ssubjectiveevaluationofthetotalperformance;overallgeneralimpression.................... 7-6 5 4-3-2 1-0 ____



171

Event–2012

Online Events

Stock Market Game, 2012PurposeParticipantsintheSIFMAFoundationStockMarketGamedevelopandmanageaninvestmentportfolio.TheStockMarketGameisconductedviatheInternetandallowsDECAmemberstotesttheirskillsagainstotherDECAmem-bersinanonlinecompetition.Eachparticipatingteammanagesallaspectsoftheportfolioincludingstockselection,buyingandselling.Thegoalofthecompetitionistoincreasethevalueofthebeginningportfolio.DuringthecourseoftheStockMarketGame,participantswill

u developinvestmentstrategiesbasedonexpectationsofgrowth,diversificationandstabilityu attempttoavoidthepitfallsofmarketdecline,mergersandoverextension

Procedure• Thiseventconsistsofawritten documentdescribingtheinvestmentprojectandtheoral presentation.• Eachevententrywillbecomposedofone to threemembers.Ateammembercannotbeonmorethanoneteam

atatime.Noadditionalteammembersmaybeaddedonceateamhasregistered.• TheStockMarketGamewillcontainone(1)ICDCqualifyingeventtotakeplaceSeptember6–December16,

2011.• Eachteammusthavecompletedaminimumofthree(3)executedstockpurchasesduringthefirstsevenweeks

ofthegame(deadlineis8p.m.EST,October28,2011).Inaddition,eachteammustholdthree(3)differentstocksbytheendofthegame.

• PortfolioswillbeavailableforretrievaluntilFebruary1,2012.AfterFebruary1,portfolioswill notbeaccessible.• Thebodyofthewrittenentrymustbelimitedto11 numbered pages,notincludingthetitlepageandthetable

ofcontents.• TheWritten Event Statement of Assurancesmustbesignedandsubmittedwiththeentry.Donotincludeitin

thepagenumbering.• Theparticipantmaybringallvisualaidstotheeventbriefing.Onlyapprovedvisualaidsmaybeusedduringthe

presentation.• Theoralpresentationmaybeamaximumof15minutesinlength.Thefirst10minuteswillincludeapresenta-

tionofanddefensefortheinvestmentproject,focusingontheeffectivenessofpublicspeakingandpresentationskillsandhowwelltheparticipantsrespondtoquestionsthatthejudgemayaskduringthe5minutesfollowingthepresentation.

• Thetop25teamsfromeachregionwillqualifytopresenttheirportfolioatICDC.StudentscompetingatICDCintheStockMarketGamemaynotcompeteinanotherICDCevent.

• Eligibility toattendtheinternationalconferenceisdeterminedbythestate/provincialassociations,basedontheirpolicies.Finalistsshouldconsultwiththeirstate/provincialadvisorforeligibilityguidelines.

• ForcompleteStockMarketGameeventguidelinesandprocedures,gotohttp://deca.smgww.org.

Skills AssessedTheparticipantswilldemonstrateskillsdescribedbytheperformanceindicatorsinthebusinessadministrationcore,aswellaslearn/understandtheimportanceof• communicationsskills—theabilitytoexchangeinformationandideaswithothersthroughwriting,speaking,

readingorlistening• analyticalskills—theabilitytoderivefactsfromdata,findingsfromfacts,conclusionsfromfindingsandrecom-

mendationsfromconclusions• criticalthinking/problem-solvingskills• productionskills—theabilitytotakeaconceptfromanideaandmakeitreal• priorities/timemanagement—theabilitytodetermineprioritiesandmanagetimecommitments

Format Guidelines for the Written EntryThewrittenentrymustfollowthesespecifications.Referalso to theCompetitiveEventChecklistandtheWrittenEntryEvaluationForm.AWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentry.Donotincludeitinthepagenumbering.

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Title page.Thefirstpageofthewrittenentryisthetitlepage.Itmustincludeinanyorder,butisnotlimitedto,thefollowing: STOCKMARKETGAME NameofDECAchapter Nameofhighschool Schooladdress City,State/Province,ZIP/PostalCode Nameofparticipant Date


Table of contents. Thetableofcontentsshouldfollowthetitlepage.AllactivitiesororiginalresearchdescribedinthisentrymusttakeplacebetweentheimmediatepastInternationalCareerDevelopmentConferenceandtheupcom-ingStateCareerDevelopmentConference.Thetableofcontentsmaybesingle-spacedandmaybeoneormorepageslong.Thetableofcontentspage(s)willnotbenumbered.

Body of the written entry.ThebodyofthewrittenentrybeginswithSectionI,ExecutiveSummary,andcontinuesinthesequenceoutlinedhere.Thefirstpageofthebodyisnumbered1andallfollowingpagesarenumberedinse-quence.Pagenumberscontinuethroughthebibliography(required)andtheappendix(optional).

Theparticipantswillprepareawrittendocument,whichislimitedto11pages(notincludingthetitlepage).

Followthisoutlinewhenyouwriteyourentry.PointsforeachsectionareshownonthePresentationEvaluationForm.Eachsectionmustbetitled,includingthebibliographyandtheappendix.

I. EXECUTIVESUMMARY One-pagedescriptionoftheproject II. ANALYSISOFPORTFOLIOPERFORMANCE III. RATIONALE A. Explanationofresearchconductedpriortoselectionofstocksand/orfunds B. Strategyusedtodiversifyinvestmentportfolio C. Descriptionofhowselectedstocksand/orfundsfitstrategy IV. CONCLUSIONSANDFINDINGS A. Explanationofstrategyeffectiveness B. Proposedchangesinstrategyforfutureinvestments V. CHARTS/DIAGRAMSOFPORTFOLIOPERFORMANCE VI. BIBLIOGRAPHY VII. APPENDIX Anappendixisoptional.Includeinanappendixanyexhibitsappropriatetothewrittenentrybutnot

importantenoughtoincludeinthebody.Thesemightincludesamplequestionnairesused,letterssentandreceived,generalbackgrounddata,minutesofmeetings,etc.

Checklist StandardsInadditiontofollowingtheoutlineabove,whenpreparingyourwrittenentryyoumustobserveallofthefollowingrules.Thepurposeoftheserulesistomakethecompetitionasfairaspossibleamongparticipants.RefertotheWrittenEntryChecklist. 1. TheWrittenEventStatementofAssurancesmustbesignedandsubmittedwiththeentryortheentrywillre-

ceive15penaltypoints. 2. TheentrymustbesubmittedinanofficialDECAwritteneventfolio.FoliosareavailablefromDECAIMAGES

(FOLIO).Nomarkings,tapeorothermaterialshouldbeattachedtothefolio.Onephotocopyortheoriginaltypeddocumentmustbesubmitted.Participantsmaykeepacopyforuseinthepresentation.

3. Sheetprotectorsmaynotbeused. 4. Thebodyofthewrittenentrymustbelimitedto11numberedpages,notincludingthetitlepageandtableof

contentspage.

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5. Thepagesmustbenumbered insequence,startingwith theexecutivesummary.Donotuseseparatesheetsbetweensectionsorastitlepagesforsections.

6. Majorcontentofthewrittenentrymustbeatleastdouble-spaced(notspace-and-a-half).Thetitlepage,tableofcontents,executivesummary,footnotes,longquotes(morethanthreetypedlines),materialintables,figures,exhibits,lists,headings,sampleletters,formsandfinancialreportsmaybesingle-spaced.

7. Entrymustbetyped/wordprocessed.Handwrittencorrectionswillbepenalized.Chartsandgraphsmaybehand-written.(Judgeswillbeinstructedtoignoreattemptstoachieveacompetitiveadvantageduetothequalityofword-processingequipmentavailable.)



Presentation Guidelines• Theparticipantswillpresenttothejudgeina15minutepresentationworth100points(SeePresentationJudging).• Thepresentationbeginsimmediatelyaftertheintroductionoftheparticipanttothejudgebytheadultassistant.• Theparticipantwillspendnotmorethan10minutes(afterintroductions)settingupvisualaidsandpresenting

theprospectustothejudge.Theparticipantmaybringacopyoftheprospectusornotecardspertainingtotheprospectusanduseasreferenceduringthepresentation.

• Thejudgewillspendtheremaining5minutesquestioningtheparticipant.(SeePresentationEvaluationForm.)• Theparticipantsmayusethefollowingitemsduringtheoralpresentation:

– notmorethanthree(3)standard-sizedpostersnottoexceed221/2inchesby301/2incheseach.Participantsmayusebothsidesoftheposters,butallattachmentsmustfitwithintheposterdimensions.


• Onlyvisualaidsthatcanbeeasilycarriedtothepresentationbytheactualparticipantswillbepermitted,andtheparticipantsthemselvesmustsetupthevisuals.Noset-uptimewillbeallowed.Participantsmustfurnishtheirownmaterialsandequipment.Noelectricalpowerwillbesupplied.

• Materialsappropriatetothesituationmaybehandedtoorleftwithjudgesinallcompetitiveevents.Itemsofmonetaryvaluemaybehandedtobutmaynotbeleftwithjudges.Itemssuchasflyers,brochures,pamphletsandbusinesscardsmaybehandedtoorleftwiththejudge.Nofoodordrinksallowed.


Presentation JudgingDuringthefirst10minutesofthepresentation(afterintroductions),theparticipantswillsetupanyvisualaidsandpresentanddefendthewrittensummary.Set-uptimeandpresentationtimeareincludedinthe10minutes.Allowtheparticipantstocompletethisportionwithoutinterruption,unlessyouareaskedtorespond.Eachparticipantmusttakepartinthepresentation.Duringthefinal5minutes,youmayquestiontheparticipantsaboutthepresentation.Toensurefairness,youmustaskeachparticipantorgroupofparticipantsthesamequestions.Youshouldpreparethesequestionsafteryouhavereadeachwrittensummarybutbeforethepresentationbegins.Afteraskingthequestions,youmayaskadditionalquestionsthatseemappropriate,basedonyournotes,whichyoumayrefertoduringthepresentation,orthepresentationitself.Eachparticipantmustrespondtoatleastonequestion.Familiarizeyourselfwithalloftheguidelinesbeforestartingtoevaluatethepresentation.Afterthequestioningperiod,pleasethanktheparticipants.ThencompletethePresentationEvaluationForm,makingsuretorecordascoreforallcategories.Themaximumscorefortheevaluationis100points.Itmayhelptogothroughseveralentriesbeforeactuallystartingtoscoretheentries.Takenotesonaseparatesheetofpaperifyouwishtoasktheparticipantaboutspecificareasofthewrittensummaryduringthepresentation.

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SMG–2012

Stock Market Game, 2012 Participant(s): _________________________________ Written Entry and Oral Presentation Evaluation Form I.D. Number: __________________________________


1. Thewrittenandoralpresentationsshowevidenceofarealisticknowledgeofinvestmenttrendsandfinancialmarkets..................... 6-5 4 3-2 1-0 ____

2. Thestockportfolioexhibitsdiversityacrosssectorsoftheeconomy................................................ 6-5 4 3-2 1-0 ____

3. Thewrittenandoralpresentationsdemonstrateanunderstandingofinvestmentobjectives............... 14-13 12-10 9-5 4-0 ____

4. Thewrittenandoralpresentationsdemonstratecorrectuseofinvestmentterminology........................ 6-5 4 3-2 1-0 ____

5. Thepresentationsdemonstrateresearchbeyondthestock’sperformancehistory—i.e.,theinvestmentdecisionswerebasedonknowledgeofthecompany’sunderlyingbusinessperformanceorplans................................................. 14-13 12-10 9-5 4-0 ____

6.Thewrittenandoralpresentationsexplaintheeffectivenessofthestrategy...................................13 12-10 9-5 4-0 ____

7. Thewrittenandoralpresentationsexplainchangesinstrategyforfutureinvestments...................13 12-10 9-5 4-0 ____

8. Thewrittenplanshowscreativityindesignandexecution.............................................................. 6-5 4 3-2 1-0 ____

9. Theoralpresentationproceedsinalogical,organizedmannerandisappropriatetotheinvestmentindustry..................................................... 6-5 4 3-2 1-0 ____

10. Allmembersoftheteamparticipatingintheoralpresentationcontributedequally................................. 6-5 4 3-2 1-0 ____

11. Participantsansweredthejudge’squestionsknowledgeablyandprofessionally............................. 6-5 4 3-2 1-0 ____

12. Thewrittenentryexhibitedneatness,propergrammarandspelling........................................4 3 2 1-0 ____



TOTAL SCORE: _____

Judge:ABCDEFGH(circleone)

175

Online Events

Virtual Business Challenge, 2012 Virtual Business Challenge–Retail Virtual Business Challenge–Sports Sponsored by Safeway, Inc. Sponsored by Knowledge Matters, Inc.

PurposeParticipantsintheDECAVirtualBusinessChallenge(VBC)operateacomputerizedbusinesssimulationofaretailenvironmentorsportsfranchiseutilizingacompetitionversionoftheVirtualBusinessRetailing3.0softwareortheVirtualBusinessSportssoftware.TheVBCqualifyingroundsareconductedviatheInternet.

IntheVBCRetailingtrack,participantswill:uManage specificmarketing concepts such as pricing, purchasing and promotionwithin their own

conveniencestoreuInterpretactions,chartsandgraphsinordertomakestrategicmarketingdecisionsfortheirstoreto

optimizeprofitabilityuPostcompetitionscoresonlinetoviewhowtheyrankwithintheirstate,regionandinternationally

IntheVBCSportstrack,participantswill:uManagespecificmarketingconceptssuchasticketpricing,mediaplanningandsponsorshipswithin

theirownfootballfranchiseuInterpretactions,chartsandgraphsinordertomakestrategicmarketingdecisionsfortheirfranchise

tooptimizeprofitabilityuPostcompetitionscoresonlinetoviewhowtheyrankwithintheirstate,regionandinternationally

Procedure• Entrieswillbecomposedofone to three membersoftheDECAchapter.Ateammembermaybeon

aretailandasportsteamatthesametime;however,ateammembermaynotbeontwosportsortworetailteamsatthesametime.Noadditionalteammembersmaybeaddedonceateamhasregistered.

• FortheVBCRetailingtrack,thetop two teamsfromeachregionfromeachofthequalifyingroundswillbeeligibletocompeteatICDC.However,eligibilitytoattendICDCisdeterminedbythestate/provincialassociations,basedon theirpolicies.Finalists shouldconsultwith their state/provincialadvisorforeligibilityguidelines.

• FortheVBCSportstrack,thetop teamfromeachregionfromeachofthequalifyingroundswillbeeligibletocompeteatICDC.However,eligibilitytoattendICDCisdeterminedbythestate/provincialassociations,basedontheirpolicies.Finalistsshouldconsultwiththeirstate/provincialadvisorforeligibilityguidelines.

• AmembermaycompeteintheretailandthesportsVBC;however,thestudentwillbeallowedtoparticipateinonlyoneVBCareaattheICDC.

• TheVirtualBusinessChallengewillcontaintwo(2)ICDCqualifyingevents. Challenge1:Monday,October24,10:00a.m.ESTthroughFriday,November18,5:00p.m.EST Challenge2:Monday,January2,10:00a.m.ESTthroughFriday,January27,5:00p.m.EST• CashawardswillbegiventotheteamsparticipatinginthefinalsattheICDC.• Topteamsineachstatemayreceiverecognitionattheirstateevent.• ForcompleteVirtualBusinessChallengeeventguidelinesandprocedures,gotohttp://vbc.knowledgematters.com/vbc.

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deca guide 2011-2012

Documents

devry institute of technology

devry educational development

devry college of new

competitive events guidelines

program availability

calendar of events

use of deca logo

devryu deca guide ad