deca dimensions | september-october 2011

DIMENSIONSSEPTEMBER–OCTOBER 2011

DECA DIMENSIONS | September–October 2011 1

EDITORIALPublisher

Edward Davis

Editor Christopher Young

Editorial Committee Barbara Henn, Shirlee Kyle

Advertising Cindy Allen

Art Direction and Design Chuck Beatty

NATIONAL OFFICERSPresident

Claire Coker

North Atlantic Region VPJennifer Harrington

Central Region VP Micah Melling

Southern Region VP Kendra Wrightson

Western Region VP Johnny Martin

BOARD OF DIRECTORSPresident: Roger Cartee

Members: Marsha Bock, Jim Brock, Lynore Levenhagen, Jacklyn Schiller, Oleg Shvets, Dave Wait, Brycen Woodley

NAB Chair: Roger Glenn

Ex-Officio Members: Edward Davis, Wayne Kutzer

EDITORIAL CORRESPONDENCE

DECA DimensionsAttn: Editor

1908 Association Drive Reston, Virginia 20191-1594 [email protected]

SUBSCRIPTIONS & CHANGE OF ADDRESS

Dimensions Circulation1908 Association Drive

Reston, Virginia 20191-1594

(ISSN 1080-0476 is published four times each year—September/October, November/December, January/February and March/April. Copyright ©2011 by the Distributive Edu-cation Clubs of America, Inc., 1908 Association Drive, Reston, Virginia 20191-1594. All rights re-served. Annual non-member subscription rate is $5.00. Periodicals postage paid at Herndon, Virginia and additional mailing offices. $1.00 of membership fee goes toward subscrip-tion to DIMENSIONS, a publication of DECA, (USPS 566-200), Volume 31, Number 1.

Postmaster—Send form 3579 for change of address to: DIMENSIONS, 1908 Association Drive, Reston, Virginia 20191-1594.

DEPARTMENTS 2 Let’s Talk 2 DECA Events 4 My Turn 5 8 DECA Things to Do 26 Chapter Clips 28 Quick Response

DIMENSIONSSEPTEMBER–OCTOBER 2011

CONTENTS

Go to www.facebook.com/decainc to join the conversation.

6 DECA 411Think you know DECA? Add these factoids to your knowledge base.

ACADEMICALLY PREPARED 8 Building Customer Relationships

Learn how DECA’s corporate partners engage their customers and build loyalty.

10 Engineering Successful Customer Loyalty ProgramsLoyalty programs are an effective way to reward your most frequent customers.

COMMUNITY ORIENTED 14 Making a Muscle

Grab your tennis shoes. DECA and its corporate partners teamed up to host the first-ever DECA 5K run/walk to benefit the Muscular Dystrophy Association.

PROFESSIONALLY RESPONSIBLE 17 You Know You’re a DECA Member When …

It’s not difficult to spot a DECA member, right? Here are some ways you can tell you’re truly a DECA member.

20 Are You Ready for the Challenge?Start recording and upload a short film to YouTube in DECA’s new challenges. You might find yourself in the executive’s chair.

EXPERIENCED LEADERS 22 Aspire Higher

Your 2011-2012 national officers interview each other and share interesting stories.

LET’S TALK

2 DECA DIMENSIONS | September-October 2011

August 201129–31 PiperJaffrayFallOnlineSurvey

(continuesinSept.)

September 2011 1–27 PiperJaffrayFallOnlineSurvey

5 MDALaborDayTelethon

6 StockMarketGamebegins

October 2011 9–15 DECAWeek

24 CopydueforJanuary/FebruaryDECADimensions

24 VirtualBusinessChallengeIbegins

November 2011 1 NotificationofCandidate

NominationforHonoraryLifeMembershipAwardandOutstandingServiceAward

In high school and throughout life, everyone faces difficulties. Whether

it is getting an “A” in the class with that unbelievably strict teacher or finding a job in a tough economy, we all face obstacles that try to hinder our success. Most people avoid the hard choices and large obstacles completely. They re-chart their course in order to pick easier trials with fewer tribulations. What most people don’t know is that obstacles should be welcomed.

When I first decided to run for national office, some big obstacles stood in my way. I didn’t know if I had the time to balance school, family and friends with my campaign. I had to con-vince my parents that deferring a year from college would be to my benefit, and I had to win in order to make it all worthwhile.

At times I thought the obstacles that I faced were too great. As I continued to aspire higher, though, I realized that whether I won or lost, I was getting the experience of a lifetime. I, like the rest of Team 66, discovered things about myself that I thought did not exist. We all pushed through and overcame a lot to be where we are, and now we are reaping the reward of representing an outstand-ing organization that instills in students the keys to success.

The obstacles we face in life are the hurdles that force us to aspire higher and achieve greatly. We learn about our-selves more in times of trouble than in times of contentment. Obstacles are not roadblocks, but hurdles that encourage

Welcome the OBSTACLES

us to “jump.” Without them, we would not know how high we have to set our goal or what it takes to be successful. If we did not have obstacles, there would be no upward movement.

To make leaps and bounds this year, we all need to start by laying out a plan. Ask yourself what obstacles you are facing that you have to overcome this year. How high is your hurdle? Are you aspiring higher than the obstacle that threatens to get in your way? Ask yourself these questions, and set new goals. Look towards your future. Don’t look straight ahead. Look up! Aspire higher than what you think is attainable, because you might just surprise yourself with what you can achieve.

3–5 InnovationsandEntrepreneurshipConference,Chicago,IL

10–12 WesternRegionLeadershipConference,SanDiego,CA

11–13 SouthernRegionLeadershipConference,LittleRock,AR

14–20 GlobalEntrepreneurshipWeek

15 Onlinemembershipduesdeadline

17–19 ACTEAnnualConventionandCareerExpo,St.Louis,MO

18 VirtualBusinessChallengeIends

18–20 NorthAtlanticRegionLeadershipConference,Philadelphia,PA

30–Dec.4NewYorkExperienceI,NewYorkCity,NY

If you are willing to aspire higher, then you are on your way to a success-ful year. The obstacles you face will be great, but if you strive to surpass them, you will achieve great things. Test your limits, welcome obstacles and ASPIRE HIGHER!

Best wishes,

Claire CokerNational DECA President

[email protected]

D E C A E V E N T S

4

MY TURN

DECA DIMENSIONS | September-October 2011

It’s Not about the Accolades “Initially I was disappointed and sad. However, as I began

to reflect, I became overwhelmed by a sense of pride and ac-complishment. I had never felt this mix of emotions before.”

The above statements describe how I felt after Missouri DECA’s State CDC my sophomore year. As a freshman, I had qualified for DECA’s International Career Develop-ment Conference (ICDC), and I fully expected to return as a sophomore. The project I took to competition during my sophomore year was a Community Service Project that raised funds and awareness for the American Cancer Society. In total, the project raised $6,000 for cancer research.

When I found out I had missed qualifying for ICDC by one place, I was crushed. I had worked diligently and poured myself into the project. However, when I truly began to con-sider the situation, I had an epiphany: It’s about the difference you make, not the accolades you obtain. At that point, my feelings of disappointment faded away and were replaced by feelings of accomplishment. I knew my project had made a difference in helping to find a cure for cancer, which was all that mattered.

Through DECA, I have learned the importance of serving. Specifically, I have learned the importance of striving to make a difference. Make a Difference through DECA

DECA gives its members a platform to make a difference. All of the Chapter Team Events provide a great avenue to improve a chapter’s school or community. Your chapter can raise money for the Muscular Dystrophy Association (MDA), increase awareness for safe driving or educate students on financial literacy. The options are endless. However, I encour-age you to always “Aspire Higher.” Continually look for opportunities to be better. For example, strive to raise $1,000

more for a charity than your chapter did last year. Focus on making a difference.“The Movement”

This year, National Officer Team 66, in cooperation with former Oklahoma state officer Jay Koontz, is unveiling a proj-ect titled “The Movement.” The goal of “The Movement” is to unite DECA chapters to raise more money than ever before for MDA. Ultimately, the goal is for DECA to raise $1 million for MDA in one school year. We realize, however, we have to lay a foundation for this to happen. Therefore, our goal for this year is to raise $100,000 above the annual DECA contribution for MDA (around $450,000) through “The Movement.” This can be attained if 25 state/provincial action teams challenge eight chapters in their association to each raise a minimum of $500 above any funds usually raised for MDA. If this project is successful, we hope that it will be implemented in future years, that many more chapters will be united for the sake of “The Movement” and that the million dollars will be raised. What Truly Matters

Remember that trophies and accolades are nice, but making a difference is what truly matters. I encourage you to focus on serving others. I encourage you to make use of DECA’s community service connection and strive to make a difference. The personal rewards will stay with you for your whole life.

Micah Melling Central Region Vice President

[email protected]

The DECA & COMMUNITY SERVICE Connection

2 Tell a friendIt’snosecretthatDECAisanawesomeorganization.GetyourfriendsinvolvedinDECAandcreatememoriesthatlastallyearlong.

Formoreinfo,visitwww.deca.org/membership

3Watch for a causeBesuretotuneintotheMuscularDystrophyAssociationTelethonthisLaborDay—September5—andwatchyourNationalPresidentClaireCokermakeapresentationofnearlyahalfmilliondollarsonbehalfofDECA.

Formoreinfo,visitwww.deca.org/partners/mda

4Compete virtuallyMaximizeyourmembershipinDECAbyparticipatinginoneofthemanyonlinecompetitiveeventsorchallenges.YoucanrunyourownretailbusinessorsportsfranchiseormakerecommendationstoexecutivesthroughYouTubevideos.Youmightjustfindyourselfinaboardroom!

Formoreinfo,visitwww.deca.org/events

5Celebrate DECA WeekRepresentthediamond!CelebrateDECAWeek(Oct.9–15)throughoutyourcommunityandearnrecognitionforyourchapter.Leteveryoneknowyou’reinDECAbydisplayingDECAinyourFacebookprofilepicture!

Formoreinfo,visitwww.deca.org/events/decaweek

DECA THINGS TO DO in September and October

6Find your inner competitorCallingeveryonewhoaspirestobeaninternationalchampion!Startpreparingsoyoucanearnsomeserioushardwareatthisyear’sInter-nationalCareerDevelopmentConference.Findthecompetitiveeventthatisrightforyou!

Formoreinfo,visitwww.deca.org/competitions/highschool

7 Give your opinionLetyourvoicebeheardbytellingcompaniesofmajorbrandswhatyouthinkiscool—andwhatisn’t.TakethePiperJaffrayOnlineSurveyanytimeAugust29throughSeptember27.

Formoreinfo,visitwww.deca.org/partners/pjc

8Become a fanConnectwiththousandsofDECAmembers

fromhereandafarbyengaginginthediscussiononDECA’sofficialFacebookpage.Plus,you’llbethefirsttohearexcitingnews

andupdatesthroughouttheyear!

Formoreinfo,visitwww.facebook.com/decainc


1 Get going! DiscoverlifebeyondyourDECAchapterbyattendingoneofDECA’smany

localandstate/provincialconferencesthisfall.Lookingtoventureoutsideofyourarea?ExperiencelifeintheBigApple,WindyCityoroneoffourregionallocations.

Formoreinfo,visitwww.deca.org/conferences/highschool

8

Official Logo: Diamond

(always has been …)

PMS 123CExecutive Director:

Dr. Ed Davis

MARKETING

FINANCE

BUSINESS

MANAGEMENT +

ADMINISTRATION

HOSPITALITY+ TOURISM

EN

TREP

RENEURSHIP

ENTREPRENEURSHIP E

NTR

EPRENEURSHIP ENTREPRENEURSH

IP

Prog

ra

ms in 4 Career Clusters

PMS 287C

Official Colors: Blue and Gold

187,500MEMBERS

411Think you know DECA? Add these factoids to your knowledge base.

2011-2012 Theme

6 DECA DIMENSIONS | September–October 2011

Website: www.deca.org

DECA’s Mission StatementDECA prepares emerging leaders and

entrepreneurs in marketing, finance,

hospitality and marketing in high schools

and colleges around the globe.

Guiding Principles DECA’s Comprehensive Learning Program

• Integrates into Classroom Instruction

• Applies Learning

• Connects to Business

• Promotes Competition

DECA prepares the next generation to be

• Academically Prepared

• Community Oriented

• Professionally Responsible

• Experienced Leaders

Attributes and Values Competence • Innovation

Integrity • Teamwork

2 D

IVIS

ION

S

Hig

h Scho

ol and

Co

llegiate

MARKETING

FINANCE

BUSINESS

MANAGEMENT +

ADMINISTRATION

HOSPITALITY+ TOURISM

EN

TREP

RENEURSHIP

ENTREPRENEURSHIP E

NTR

EPRENEURSHIP ENTREPRENEURSH

IP

Prog

ra

ms in 4 Career Clusters

members will meet in Salt Lake City for DECA’s 66th Annual ICDC.

62 Business Partners

187,500MEMBERS

DECA is located at

1 9 0 8Association Drive, Reston, VA.

The headquarters was built in

1 9 7 6 .DECA DIMENSIONS | September–October 2011 7

Founded in 1946!

47COMPETITIVE EV

EN

TS

CHAPTERS IN

50 STATES &9 COUNTRIES

$300,000

awarded in scholarships

15,000


Hilton’s “HHonors” program rewards its customers who stay at any of 3,600 Hilton brand hotels worldwide or fly with one of 50 airlines. Guests earn more by staying more and attain membership at four varying levels, each with its own rewards.

The “Shop Your Way Rewards” program allows customers at K-Mart, Sears, The Great Indoors and Land’s End to earn points for their purchases. Points are then converted into dollars to be deducted from additional purchases.

Marriott guests can earn points in the “Marriott Rewards” program through hotel stays, using services of travel partners, shopping and other ways. Each of the three elite membership levels offers guests exclusive benefits. Guests can redeem their points for upgraded rooms or complimentary nights.

The “Safeway Club Card” allows shoppers to enjoy exclusive savings, receive special discounts on Safeway gasoline and earn money for education. Savings automatically are deducted and appear on the receipt when the card is presented at the check-out. It also allows customers the opportunity to participate in “just for u” which provides personalized specials.

Southwest Airline’s “Rapid Rewards” program allows frequent travelers to earn points not only when they fly but also through using services provided by partner organizations such as car rentals, hotels and retail stores. The points can be redeemed for airfare, and very frequent travelers can earn additional perks like priority boarding status.

Visit www.deca.org/partners to view these companies’ profiles and learn more about their customer loyalty programs.

Building customer relationshipsCustomer loyalty programs are popular among companies to build relationships with their customers and retain their business. The programs often provide rewards for customers, but they may also offer special discounts, inside information and exclusive opportunities.

This year’s Business Operations Research Event topic challenges DECA members to develop a plan to enhance or introduce a customer loyalty program to an existing business or organization. Here are programs of a few of DECA’s National Advisory Board companies.

ACADEMICALLY PREPARED


Finish Line is a mall-based retailer of athletic specialty footwear, apparel and accessories. Each store is strategically located in the

nation’s best malls and features the best of athletic inspired gear from key brands such as Nike, Reebok, adidas, Puma and Under Armour. The core customer of Finish Line shops the mall fre-quently for the best offerings from these brands.

While the mall represents the perfect environment for Finish Line to be close to its core consumer, it also represents a major challenge related to customer loyalty. Within the mall, Finish Line is just one of many choices for athletic inspired footwear. Major competitors selling similar products often sit just across the hall, which makes it very easy for consumers to make a purchase from another retailer. The close proximity of key competitors in the mall makes customer loyalty a hot topic. Consumer research within the category proves that overall customer loyalty is very low. Many shoppers make one purchase and never return to the same retailer again.

The key to combating low customer loyalty is to create dif-ferentiation from your core competition. One strategy used to create this differentiation is a loyalty program. Finish Line’s loyalty program is known as Winner’s Circle, and it continues to be a key focus and area of growth for the company.

The goal of the program is very simple. Drive repeat business through a deeper engagement of the company’s best custom-ers. Finish Line continually works on ways to enhance the program and encourage repeat customer visits. Communication is a major component of engagement. Once a customer signs up for the program, they are immediate-ly eligible to receive program rewards and the Finish Line catalog delivered to their home. Customers also have the option to receive product and key promotional information

through email, mobile (Apps + SMS), Facebook and Twitter. Awareness of Winner’s Circle for both customers and Finish

Line store associates is critical to the success of the program. Many people are members of multiple loyalty programs and can often forget which ones they belong to. Finish Line focuses on a small number of key benefits that are easy to understand. For instance, for every dollar spent, a customer receives one point. Once 200 points are compiled within a year, a $20 reward is earned. Simple benefits like the $20 reward help the basics of the program to be understood by the customer and easily communicated by store associates.

The essence of any loyalty program is to make your best customers feel like they are being recognized for their loyalty to your brand. This is accomplished by compiling customer data and using it to strategically deliver the most relevant content to each customer at every touch point. Simply stated, loyalty programs should tell a customer that we know who you are and we appreci-ate your business. Customer recognition leads to better customer service, more relevant products, more timely communication and ultimately, differentiation and long-term customer loyalty.

Finish Line focuses on Winner’s Circle program to build customer loyalty

ACADEMICALLY PREPARED

Loyalty programs are an effective way to reward your most frequent

customers. In other words, you should definitely have one.

Unfortunately, it’s not as simple as issuing a few colorful punch cards and calling it a day. As fun as they are, these wallet-fatteners don’t come close to allow-ing you to tap into the full potential of your regulars. (Not to mention their high fraud rate and the inevitable redemption head-

aches that come along with the all-too-common “hanging chad.”)

At SCVNGR, we spend a lot of time researching loyalty, testing out the relative merits of various programs and mechanics and accruing thousands of

points and rewards that we’ll never have time to redeem.

Here are four key points culled from our research to keep in mind as you construct

your own loyalty program:


by Seth Priebatsch

Customer Loyalty ProgramsEngineering Successful

While loyalty programs are good at motivating individual customers, they’re

equally useful for building tight-knit communi-ties within your customer base. By rewarding customers for spreading the word about your business, you’re tapping into the power of word-of-mouth marketing and helping custom-ers feel like an expert for recommending you to their friends.

At SCVNGR, we’ve experimented with this principle in LevelUp—a pilot we’re running in Boston and Philadelphia that aims to reinvent loyalty in a way that benefits both the merchant and the consumer.

LevelUp is a series of three increasingly-good deals at a place. Whenever a user purchases a LevelUp, they are funneled into our Social Recommendation Engine (SRE). The SRE turns customers into powerful advocates for businesses by incentivizing them to spread the word about the deal with their friends. If their friends purchase the recommended deal, the recommender gets their money back. We’ve seen up to 20 percent of purchases on Level 1 come from a direct (trackable) recommendation from a friend. Also, we’ve found that people who are introduced to a place by a friend go there more often and spend more at that location.

By adding a viral element to your loyalty program, you’ll expose new customers to your brand in a positive light, ensur-ing that they’ll return and upping the likelihood that they’ll reach coveted “regular” status.

Takeaway Point: Reward customers for sharing their stories, and you’ll reap big returns.

Make it Viral

Integrating your loyalty program with actual transactions at your business accom-

plishes two crucial goals.First, it reduces friction for the consumer. By using the

transaction as the basis for your program, you’re eliminating any redemption issues that quickly arise with more compli-cated systems. Obviously, your employees have to understand the specifics of your program in order to deploy it success-fully. If the program is tied directly to a task that they already perform, it’s far more likely to succeed.

Take Starbucks, for example. Their mobile rewards app, which allows users to pay seamlessly via their mobile phones, has over 3 million users in the six weeks since its launch. The novelty of the mobile payment method is undoubtedly a motivating factor, but since consumers are rewarded with Starbucks “stars” for merely completing a successful purchase, participation is a no-brainer.

Another important point to keep in mind: Whenever you ask the consumer to complete an additional action beyond the transaction in order to gain credit in a loyalty program, you’re placing distance between the positive emotion elicited by the reward and the action of purchasing an item or experience. Think of it in these terms: If you want to motivate a child to complete their chores, then you should reward him or her immediately after they clean their room. If you require them to land a perfect backflip before forking over the reward, they’ll associate the reward with the acrobatic move, not the desired chore completion.

Takeaway Point: Fewer consumer backflips, more transactional rewards.

Have it Be Transactional


Customer Loyalty ProgramsEngineering Successful

While all of these tips will guide you in the right direction, you ultimately must work to make sure that your loyalty program fits with your overall brand identity. If you’re a fine restaurant, for example, it probably wouldn’t be a good idea to smash a gong every time that a customer redeems a reward (unless it’s a very small, antique gong.) When implemented properly, however, your loyalty program will help you deepen your invaluable relationships with your regulars, protect your bottom line and drive an excited new batch of customers in your door.

Seth Priebatsch is an entrepreneur and chief ninja at SCVNGR, a location-based game platform. This article first appeared on the Huffington Post and is reprinted with permission from the author.

Although you’re the engineer of your loyalty program, it’s important to give your mem-

bers a sense of control. Regular customers are choosing your business over many others, so they feel that they’ve earned some degree of influence at your establishment. Make an ef-fort to allow customers in your loyalty program to choose how to apply their rewards, whether it’s with varying offerings or distinct experiences. Obviously this principle is better suited to locations with a broad range of offerings, but it’s essential to give consumers at least some degree of choice.

With the introduction of choice comes a crucial caveat: Keep your program as simple as possible. Although consum-ers appreciate choice, it’s important that they feel that they’re following a set of logical steps toward some clearly defined goal. Remember: you want to reward your customers, not

confuse them deeply. Here’s a strong litmus test: If your staff has trouble understanding the program, then

you’d better go back to the drawing board.American Express has had much success

with their extensive loyalty program, and they offer their members a wide range of options for redeeming the points. There’s literally a catalog of redemption possibilities, ranging from travel

experiences to charitable donations.On the opposite end of the spectrum, consider

the last time that you dealt with a frequent flier miles program. Unfortunately, most of these “miles” programs

seem more like existential torture devices than loyalty programs. The redemption process for most is unintelligible, and makes users feel far worse than they did before they tried to figure out how to track their miles.

Takeaway Point: Give your customers mean-ingful choice, not migraines, in exchange for their loyalty.

Give Customers Options

So, you’ve built the world’s greatest loyalty program. But does anyone know about it? If

you’re content to let the program speak for itself, then you’re setting yourself up for disaster. Consumers, especially those who frequent your business regularly, are creatures of habit. Most of them aren’t going out of their way to find lucrative loyalty programs, so you have to effectively market your offering to them and convince them that it’s different than the innumerable loyalty cards being offered to them.

Let’s take a look at one business that’s had strong success with their loyalty program: Amazon. For one annual payment of $79, Amazon Prime members receive free two-day shipping on all of their orders from the site. People enrolled in Amazon Prime spend 130 percent more each year than their non-Prime counterparts. Even more fascinat-ing, in their first year after joining, the average Prime member goes from spending $400 per year to $900 per year. Wow!

In February of this year, Amazon expand-ed the Prime program by offering unlimited commercial-free streaming of TV shows and movies to members at no additional cost. This was an exciting talking point and allowed Amazon to build buzz around the product on their own site and elsewhere, as consumers reacted to the new streaming opportunity. Amazon also offers consumers a one-month free trial of Prime, and once they’ve had a taste of the numerous perks it includes, they’re virtually guaranteed to renew—or at least spread the word of their great experience to friends and family.

So, you’re thinking—that’s all well and good for Amazon, but how can a small business hope to achieve the same success with their own program?

Social media is a cheap and undervalued tool for develop-ing strong relationships with your customers and informing them of new offerings. Also, be sure to train your staff so that they can act as ambassadors for the new program. Caveat: Be careful not to shove the new loyalty program down your customers’ throats. It’s opt-in, after all, and they want to feel like they have a choice in the matter. Lastly, don’t neglect the influence of well-placed signage in and around your establish-ment. Table tents, for example, provide a subtle yet powerful call-to-action.

Takeaway Point: If a glorious loyalty program is created in the woods and no one hears about it (not even the squirrels), is it worth the effort? No.

Advertise it Effectively



Making a

MUSCLE

LukeChristie,youthchairmanoftheMuscularDystrophyAssociation,andtheMDAMakeaMuscleTeam.

COMMUNITY ORIENTED


Congratulations to these Dash for the Diamonds

5K winners!Male Runner

1. Juan Campos, Virginia 2. Mark Valentino, New York 3. Danny Meyung, Ohio

Female Runner1. Jessica Lemaster, Wyoming 2. Rachel Hagen, Virginia 3. Laura Mason, West Virginia

Male Walker1. David Engel, New Jersey 2. Ryan Roulier, Washington 3. Jacob Scott, Ohio

Female Walker1. Amy Chen, Colorado 2. Marissa Sexton, Missouri 3. Megan Mccabe, Montana

Most Spirited1. Kevin Plazak, Wisconsin 2. Jared Sadtler, Indiana 3. Kaitlynn Wernsing, Arizona

Largest Donation1. Jackie Schiller, Minnesota 2. Emily Unnone, West Virginia 3. Sonda Stuart, Missouri

WearingspecialDECAheadbandsandparticipatingingroupcalisthenics,hundredsofDECAstudentsandadvisorsstood

underanarchwayofballoonseagerlyawaitingthestartofthefirst-everDECADashwiththeDiamonds5KRun/Walk.

Afterbriefremarks,LukeChristie,youthchairmanoftheMuscularDystrophyAssociation(MDA),hadthehonorofshootingtheguntostarttheraceattheDECAInternationalCareerDevelopmentConfer-enceinOrlando,Fla.

FlexingtheirmusclesforMDA,DECAmembers,dressedincrazyandspiritedoutfits,hitthepavement.Theyraisedover$9,000forMDAandamatchingamountforDECA’sscholarshipfund.

MDA’svicepresidentforbusinessdevelopment,KimBruna,ex-pressedherappreciationtoalloftheeventparticipants.

“Thankyou,DECA,forsuchanawesomeeventatICDC!The5Kwassuchaperfecttie-intoMDA’s‘MakeaMuscle,MakeaDifference’campaign,andwecouldn’thelpsomanykidsandfamilieswithoutyourtremendoussupport.”

DECA’scorporatesponsors,ledbyFin-ishLine,helpedmakethedayasuccessbyprovidingt-shirts,athleticsocks,waterbottles,bags,muffins,waterandmore.

“FinishLineisaboutsports,sowewereveryexcitedtogetbehindDECA’sfirst-ever5K,”saidMikeMarchetti,executivevicepresidentofstoreoperationsforFin-ishLine(third from left*).“Notonlywasitagreatkick-offtoICDC,Ithinkitalsodemonstratedanaspectofourbusinessandsportsmarketingthatstudentsandteachersmightnothavethoughtabout.We’relookingforwardtoanevenmoresuccessfuleventinSaltLakeCity!”

CreatingTomorrow’s

Leaders.Ethical. Entrepreneurial. Engaged.

Students gain:• Communication skills, values and aesthetic sensibilities expected of a graduate from a four-year program and essential for success in the dynamic pharmaceutical and health care sectors

• Business expertise in the core business disciplines, delivered by faculty in the AACSB-accredited College of Business Administration

• Understanding of the pharmaceutical and health care industries, with practice necessary to succeed

• Understanding of biological and chemical principles and the development of quantitative analytical skills

• An internship that provides real-world experience in your area of concentration

Career opportunities for the pharmaceutical business major by concentration

Management:• Corporate benefits management• Pharmaceutical-manufacturing management

• Supply-chain and materials-control management• Management positions in managed care, health insurance and benefits-management companies

Marketing:• Pharmaceutical marketing and sales• Marketing and sales positions in managed care, health insurance and benefits-management companies

• Government health insurance plans

Economics:• Industry analysts or consultants serving the pharmaceutical industry, health care sectors, government or investment banking.

Human Resources Management:• Recruitment and selection • Compensation and benefits administration• Training and development• EEO compliance

Featured Major: Pharmaceutical BusinessConcentrations available in economics, human resources management, management and marketing

This program is unique in that it blends business with science and pharmacy, a combination that pharmaceutical manufacturers, health care employers and government employers value highly.

Prepare for a career in the growing pharmaceutical and health care sectors with a major that develops a strong business foundation complemented by the physical sciences (biology and chemistry) and industry fundamentals and practices.

Kendra Hearn, BSBA’11Warren, OhioMajor: Pharmaceutical BusinessInternship: Cardinal HealthJob: Staffing, Coordinator, Cardinal Health

For more information visit www.onu.edu/ba

You Know You’re a DECA Member When …by Julia Pitlyk

It’s not difficult to spot a DECA member. Though identifying one is easy when they’re wearing the iconic navy blue blazer, even DECA members

wearing everyday attire are simple to spot. They have that professional panache that makes them engaging, interesting and eager to take on the world. But what gives these more than 187,500 high school students that “DECA swag?” Quite possibly, it’s from knowing that they are part of the premiere student organization that prepares them to become emerging leaders and entrepreneurs. You’ll know that YOU are a DECA member when you start experiencing some of these exclusive benefits.

You know you’re a DECA member when …

Your school work earns you a trophy.

DECA enhances your experiences in the subjects that you already love, taking your passions to the next level and giv-ing you the edge to achieve your aca-demic goals now and in the near future. Projects, presentations and research

papers that you create in many of your favorite courses, like marketing, finance, management and hospitality, can be transformed into trophy-winning com-petitive events projects, proving just how sales savvy or finance focused you really are. No doubt, this will give you that added edge of experience and achievement to make everything from your résumé to your job interviews stand out with success.


PROFESSIONALLY RESPONSIBLE


You’re the chosen leader. A DECA experience empowers your personal excellence as a leader and team member with endless opportunities. If a literal leadership position is your calling, you can lead and grow the organization through positions at chapter, district, state/provincial and national levels. As a student-leader, you’ll be driving the organization’s success through your own creativity and critical thinking, while discovering your unique ways of working as a leader. And if those positions don’t suit your style of leadership, DECA still has ways to illuminate your leadership talents. You may lead yourself and your teammates to completing a

trophy-winning competitive event, or you might work to rally your

community behind a char-ity close to your heart. Or maybe you’ll find yourself at one of DECA’s leadership

academies, where you’ll share ideas, take on creative

challenges and form friendships with mem-bers from all over

the organization. Regardless of your leadership style, you’ll see your natural abilities emerge through DECA as they apply to every aspect of your life, including work and play.


You do good for the community without even trying.

In keeping up with the latest business news, you know that “social responsibility” and “corporate consciousness” are major buzzwords that stem from one major idea: community service. In creating your résumé or applying for colleges, it’s clear that community service isn’t just important for businesses; it’s a must-have in order for you to be successful, too! Luckily, being involved in DECA isn’t just business. DECA puts you, along with thousands of your peers, in a community-oriented mindset from the start. Whether you’re crafting a Community Service Project for district competition or participating in a statewide fund-raiser for DECA’s choice philanthropy, the Muscular Dystrophy Association, you can’t help but improve the community around you as a DECA member. Though you may not even realize it, your involve-ment in DECA can help grow your own community service buzz; by doing good through DECA, you also do good for yourself!


You need your own business cards.The DECA experience brings you to a new level of business savvy, ensuring that you can “walk the walk” and “talk the talk” like a true professional. Spend a few days at a DECA conference, and you’ll never again have to wonder about the difference between business casual or business professional dress, which gives you the dress code know-how for future interviews, meetings and work environments. With extensive travel opportunities that take you from Orlando to New York City to Chicago to Salt Lake City, you’ll be able to pack like a pro and be just as well-traveled. You will meet fellow members from around the globe and experience the fun, freedom and fierce competition of DECA conferences. Beyond the surface, DECA’s competitive events program challenges you with real-world business scenarios that many of the most well-known business leaders are dealing with today, like social media and sustainability. Your experience in DECA gets you thinking like an executive as you ponder business ethics, strategy and innovation in order to succeed. No mat-ter your career of choice, your involvement in DECA will have you sharpening your skills in networking, in-terviewing and competing, which will enhance your success for any career path.



You are a DECA member!Whether your DECA career focuses on serving a charitable cause, organizing meetings or bringing that business plan of yours to life, involvement in DECA gives you the competi-tive advantage that everyone can see, both in and out of the blazer. When your academic achievements, professionalism, service and social network are taken to the next level, you’ll know you’re definitely a DECA member. Time to put on that blazer!

Learn more about the benefits of DECA membership at www.deca.org/membership/highschool/.

Known as the school of choice for business-minded students, Northwood University graduates emerge as leaders, managers, and entrepreneurs ready to succeed in a global marketplace.

Discover the leader in you.

DECA

Several business majors available. Choose from three campus locations:West Palm Beach, Florida - Midland, Michigan - Cedar Hill (Dallas), Texas

www.northwood.edu

SCHOLARSHIPS

$4,000 ($1,000/year) - Active students with a 2.7 GPA and letter from advisor.

$10,000 ($2,500/year) - State officers and national or state 1st place winners by category with a 2.7 GPA and letter from advisor.

$20,000 ($5,000/year) - All national officers with a 2.7 GPA.Your advisor must submit a letter on your behalf by May 1. DECA scholarships are renewable if a 2.5 Ga 2.5 GPA is maintained and are in addition to academic scholarships. To learn the academicmerit scholarship for which you may qualify, visit the Freshmen Merit Scholarship Estimator located in the financial aid section of our website.

N O R T H W O O D U N I V E R S I T Y

DECA and its corporate partners have teamed up to give DECA members an opportunity to share their thoughts via YouTube and meet corporate executives!

DeVry Innovation and Entrepreneurship ChallengeLaunch innovative business concepts that enhance the lives of the North American consumer in one of the following themes: technology, environmental sustainability, personal health or tourism.

Awards

Top three participants (or participant teams) will attend DECA’s Innovations and Entrepreneurship Conference in Chicago and receive a laptop computer courtesy of DeVry University.

The overall winning participant (or participant team) will be invited to DeVry’s headquarters in Chicago to meet executives from the university and receive a travel stipend to attend DECA’s International Career Development Conference in Salt Lake City.

www.deca.org/events/entrepreneurshipchallenge

Deadline: October 3, 2011

FIDM ChallengeFurther the awareness and understanding of sustainability in textile related products by creating a runway worthy garment using previously used fabrics or garments. Then present the new garment along with a marketing campaign focused on sustainable fashion through a video presentation posted on YouTube.

Awards

The overall winning participant (or participant team) will receive a travel stipend to assist with the expenses to attend DECA’s International Career Development Conference in Salt Lake City.

www.deca.org/events/fidmchallenge

Deadline: TBA

Finish Line ChallengeEvaluate how Finish Line is perceived by its core consumers by conducting research studies at Finish Line retail stores. Then develop unique, real-world improvement strategies based on opportunities discovered during the research.

Awards

Top three participants (or participant teams) will be invited to Finish Line’s corporate office in Indianapolis to present their findings and ideas to corporate executives courtesy of Finish Line.

The overall winning participant (or participant team) will receive a travel stipend to attend DECA’s International Career Development Conference in Salt Lake City.

www.deca.org/events/finishlinechallenge

Deadline: December 19, 2011

Are You Ready for the

CHALLENGE?


SHOP DECA IMAGES FOR ALL YOUR CHAPTER’S APPAREL NEEDS

GIVE US A CALL703.860.5006

MONDAY - FRIDAY8:30 AM - 4:30 PM est.

SHOP ONLINE ATwww.deca.org/shop


EXPERIENCED LEADERS

TherearemanyfactorsthatcontributetoasuccessfulDECAofficerteam:Dotheteammembersbelieveinthemissionoftheorganization?AretheywillingtosacrificepersonaltimeforDECAprojects?Dotheyhavestrongcommunicationskills?DotheyhaveanachievableProgramofWork?Andmaybethemostimportantofall:Canthesepeoplefromdiverseregions,backgroundsandexperiencescometogethertoformahighlyfunctioningworkteam?

Gettingtoknowfellowteammembers—theirlikesanddislikes,theirspecialtalents,theirworkstyles—iscriticaltohavingaproductiveyear.Asapartoflearningabouteachotherandestablishingaworkpattern,yournationalofficerteammembersinterviewedeachothertofindouttheinterestingaspectsoftheirnewworkpartners.

Here’sasneakpeakatsomeofthethingstheyfoundout.

Johnny Martin interviews Jenn HarringtonJohnny: Congratulations on being elected North Atlantic Region Vice President!

Jenn:Thanks,Johnny.

Johnny: So what is it about DECA that makes you all warm and fuzzy on the inside?

Jenn:Warmandfuzzy?Hmmm...well,DECAhaspushedmetoparticipateinactivitiesIhadnotconsideredbefore.IwasveryshywhenIwasyounger,butDECAbrokemeoutofmyshellandallowedmetoexperienceleadershipandteamwork.Beingabletoseehowacommunitycangathertogetherandserveitsmembersinspiredmetogetasinvolvedaspossible.IlovethatDECAmembersarealwaysengagingincommunityserviceactivitiesandtrulyenjoyingitatthesametime.

Johnny: What’s an interesting thing you do outside of DECA?

Jenn:I’mamarketinginternforamagazinecalledDelaware Today.Ihelporganizetwooftheirmajorevents:TheBeachBridalShowandTheBestofDelawareParty.

Johnny: Do you use the skills you’ve learned in DECA?

Jenn:Ofcourse!I’mconstantlynetworkingwithotherpeople.Beingaself-motivatedpersonhascertainlyhelpedmeinthiscapacityaswell,justasithashelpedmegetthemostoutofmyexperiencesinDECA.

Johnny: Jenn, you’re truly an inspiring leader.

Jenn:Thankyou.Butit’struethatIwouldnothavecomethisfarwithoutthesupportoftheDelawareDECAmembersandadvisors.Beingapartofthe“DECAfamily”isoneofthegreatestgiftsthisorganizationhastooffer.

Micah Melling interviews Kendra WrightsonMicah: Kendra, you already seem like a very confident leader. Where did that come from?

Kendra:DECAgavemeconfidencebecauseofmyamazingadvisors,supportingmembersandmypeers.Isawthatallofthesepeoplehadconfidenceinme.WhenIsawthat,Ibecamemoreconfidentinmyself.

Micah: Has this helped in other aspects of your life?

Kendra:BecauseDECAtaughtmehowtocreateanetwork,sellmyskillsandpromoteabusiness,IwashiredbyApple.WithoutDECA,Iwouldnothavehadtheopportunitytobecomeanemployeeofsuchaprestigiouscompany.

ASPIRE HIGHER with your

2011–2012 NATIONAL OFFICER TEAM

CLAIRE COKERNational President

Tennessee


Micah: I understand you are also known for your talent in dance. Can you tell us a little about that?

Kendra: Sincetheageofthree,Ihavededicatedabigpartofmylifetodance.Becauseofhardworkanddevotiontotheart,Ihaveearnednumerousawardswithinthedancecommunity.Ihadthechancetopar-ticipateinaworld-renownedballetcompetition.Ipracticedfortwoyearsforthatdance.WhenIgotoutonstage,Iletitallgo.Ihadbeenpractic-ingforsolongthatIknewIwaseithergoingtogetthisoneverydifficultmoverightorIwasn’t.WhenIgotitright,Ismiled.Iwassohappy.Iknewallofmyhardworkpaidoff.

Micah: Do you see a relationship between DECA and dance?

Kendra:Absolutely!Whenyouarepassionateaboutsomething,asIamaboutbothDECAanddance,youknowthatnothingisgoingtostopyoufromputtingintheworknecessarytoachievesomemeasureofsuccess.

Claire Coker interviews Johnny MartinClaire: Johnny, I’m going to interview you.

Johnny:FANTASTIC!

Claire: Johnny, what is DECA to you?

Johnny:IinitiallyjoinedDECAbecauseofthetravelingopportunities.Itseemedunique.AsIgotmoreinvolved,Ibecamepassionateaboutcompetition,leadershipandprofessionaldevelopment.IrealizedwhatwassospecialaboutDECAisthatthemoreyouputin,themoreyougetinreturn.Itrewardsstudents’aspirations,andthat’swhyweencouragestudentstoaspirehigher.

Claire: You are very theatrical. Any reason why?

Johnny:WhenIwasinhighschool,IwasinvolvedintheSurpriseTeenCourtProgramthatallowsminorswhohavecommittedmisdemeanor

offensestoselectanalternativeprocessinwhichtheyaretriedbyajuryoftheirpeers.Iactuallytooktheextrasteptogothroughtheteencourtattorney-trainingprogram,soIwasabletohelptheseteensunderstandthatsocietyhasexpectationsfromitsmembersandthatthereareconsequencesforthedecisionswemakeinlife.AswehavecertainlyseenonTVlately,sometimesanattorneyhastobealittle“theatrical”tomakeapoint.

Claire: What have you done outside of DECA?

Johnny:WhenIwasajunior,oneofthethingsIdidinadditiontoDECAwastryoutforourfallplays.Iwasselectedtobetheleadmalerolein“TheDiaryofAnneFrank”whichwaspresentedatthestatethespianconfer-ence.ThisplaywasalsoselectedtorepresentthestateattheNationalThespianCompetition.Obviously,thisalsoshowsmytheatricalside.

Jenn Harrington interviews Micah MellingJenn: Micah, you say that DECA has allowed you to make a difference as a leader and that you enjoy having the opportunity to help others. What is your favorite part of DECA?

Micah:IhavebeengivenincredibleopportunitiestohelppeopleandbecomeaninspirationintheirlivesthroughDECA.AnexampleofthatwouldbeanincidentthathappenedwhileIwasstatepresidentinMis-souri.Inaterriblecaraccident,amemberofaMissouriDECAchapterwaskilled.Iledafundraiserfortheirchaptertocreateascholarshipinhisname.WhenImetthechapteradvisor,Icouldseehowappreciativeshewas.Seeingtheappreciationinhereyesmadeallofthehardworkwellworthit,andIknewIwasinthispositionforareason.Iwasmakingadifference.

JOHNNY MARTIN Western Region VP

Arizona

KENDRA WRIGHTSON Southern Region VPFlorida


Jenn: That is an inspiring story. Another interesting story you men-tioned is that you are a sports broadcaster for KDKD Radio in Clinton, Mo. Could you tell us a little about this?

Micah:Idocolorcommentaryforfootballandplay-by-playforbasket-ball.Thisisnotajobformebutapassion,somethingIreallyenjoydoing.Ican’tbelieveIgetpaidforthis!ThefirstnightontheradioIhadnoideawhatIwasdoing,butthesecondnightIfoundthatIhadnaturaltalent,andIknewitwassomethingIcouldhandle.Ican’texpresshowgladIamthatItookthejob.

Jenn: I can’t wait to hear you on the radio myself this year! Is there anything else we should know about you?

Micah:IamconstantlythinkingabouthowIcanimprovemyself,whichdirectlytranslatestoallaspectsofmylife.IfeelthatifIdothiseveryday,I’llbecomethebestpersonIcanbe.Myworkethicismystrength—workinghard,beingprepared,completingtasksaheadofscheduleandalwaysmakingsureIcandoeverythingtothebestofmyabilities.

Jenn: I will vouch for that! You are the most prepared and hard work-ing person I know!

Kendra Wrightson interviews Claire CokerKendra: How has the leap between chapter officer and national of-ficer been so far?

Claire:Ihavehadtosoakinalotofinformationveryquickly,butthetransitionhasbeenrelativelyeasy.Ihaveanamazingofficerteamthat

hasthrownatmealloftheirknowledgefromtheirstatepresidencies,andIhavetheDECAstaff.Butjustservingasachapterpresidenthasalsogivenmeanadvantageofsorts.IfeellikeIhaveadirectlinktoalotofthemembersandcaneasilyrelatetoeachofthem.Ihavealsofoundthatalotofnewmembershavesaidithasbeeneasytoreachoutandcommunicatewithme.

Kendra: What is an important aspect of your life outside of DECA?

Claire:Iamreallyinvolvedinmycommunity.Iheldapositiononmyneighborhoodboardastheyouthoutreachdirector,whichreallyshowsmycommitmenttogettingyoungstudentsinvolvedintheircommunity.

Kendra: What do you think is your greatest shortcoming?

Claire:Wellmostpeoplecan’tseemefrombehindthepodium!

Kendra: I know how you feel about that! But I truly believe that your leadership skills will shine through this year. On behalf of the regional vice presidents, we cannot wait to get to know and work with you throughout the year.

AsDECANationalOfficerTeam66willbehappytoconfirmtoyou,theyhavefoundtherespectforeachotherandeachother’sskillsandtalentsthatwillcarrythemthroughasuccessfulyear.TheylookforwardtocommunicatingwithmembersandadvisorsthroughFacebook,Twitter,scheduledSkypeconferences,monthlynewslettersand“old-fashioned”email.Pleasevisitwww.deca.org/about/nationalofficers/formoreinfor-mationonthe2011–2012DECANationalOfficerTeam.

JENN HARRINGTON North Atlantic Region VP

Delaware

MICAH MELLING Central Region VPMissouri

26

CHAPTER CLIPS

DECA DIMENSIONS | September-October 2011

Support to JapanOkkodo (Guam) DECA members donated dozens of boxes of food to the earthquake and tsunami victims in Japan. The chapter worked in conjunction with their school to offer aid to those affected by the disaster in early March.

Commit to Fit Auburn (Wash.) DECA members created the “Commit to Fit” program within their school to pro-mote healthy behaviors. They signed up 4,000 stu-dents and staff and were recognized on First Lady Michelle Obama’s national “Let’s Move” website.

Membership AchievementThe Nebraska DECA state officer team was the special dinner guest of Dr. Davis, executive director of DECA Inc., at DECA’s International Career Development Conference in Orlando, Fla., in recognition of their efforts for increas-ing membership. They were randomly selected from all chartered associations that increased membership by five percent.

Special AccessArizona DECA state officers were granted special access into the Senate interview room during their trip to Washington, D.C., which also included a visit to DECA Inc. Headquarters and the making of a virtual tour of the building with their iPads.

Across the globe, DECA chapters engage in activities that encourage our members to become academically prepared, community oriented, professionally responsible, experienced leaders. Share your chapter’s activities by e-mailing [email protected].

CHAPTER CLIPS

27DECA DIMENSIONS | September-October 2011

Conversations about CTENshira Turkson and Stephanie Asante of West Springfield (Springfield, Va.) DECA participated in Career and Technical Education Community Con-versations in Washington, D.C., with Dr. Brenda Dann-Messier, assistant secre-tary for Vocational and Adult Educa-tion in the United States Department of Education. They shared the impact that DECA has made in their pursuit to become college and career ready.

Fight Like a GirlTipton (Mo.) DECA members Grant Davis, Kylie Welch and Zach Knipp are shown with the winner of a special edi-tion pink guitar, with the slogan “fight like a girl,” donated by Simba Products. Through a series of fundraisers, the chapter raised over $846 to benefit the Susan G. Komen Foundation.

It’s Raining MenMount Horeb (Wis.) DECA hosted its annual “Mr. Viking Man Pageant” to raise money, create awareness and get people involved in their chapter. The contestants are males from the student body that commit to a month of preparation for the big event. They then strut their stuff in different categories, including for-malwear, swimwear, talent and bedtime attire.

Membership AchievementThe Nebraska DECA state officer team was the special dinner guest of Dr. Davis, executive director of DECA Inc., at DECA’s International Career Development Conference in Orlando, Fla., in recognition of their efforts for increas-ing membership. They were randomly selected from all chartered associations that increased membership by five percent.

It Pays to EvaluateIn a random drawing of evaluations from the leadership academies at the Interna-tional Career Development Conference in Orlando, Fla., four DECA chapters received DECA Images gift certificates. Congratulations to Cascade (Ore.) DECA for LEADS, Marshfield (Mass.) DECA for the Chapter Management Academy, River Ridge (Wash.) DECA for the Senior Man-agement Institute and North Country Ca-reer Center (Vt.) DECA for the Leadership Development Academy. Thanks to all of attendees who took part in the evaluation process as your input helps DECA grow!


Learn more about the topics featured in this issue of Dimensions! Download an app at reader.kaywa.com and use your camera-enabled smartphone to reveal the contents of the QR codes below. (URLs can be found at www.deca.org/issues/19.)

AP ToolCheck out a new planner from myEdu to manage your AP credits.

Meet Your OfficersRead more about your DECA National Officers.

Digital DimensionsRead this issue online and download a worksheet!

Customer Service is keyRead a blog post from Emily Dziatlik, Collegiate DECA Vice President.

QUICK RESPONSEQUICK RESPONSE

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Enter to participate in DeVry University’s Innovation and Entrepreneurship Challenge 2012.

The three top participants will win a laptop computer and the overall winner will be invited to

DeVry’s headquarters in Chicago, Illinois and attend DECA’s International Career Development

Conference (ICDC) in Salt Lake City, Utah. This is your chance to shine!

For complete details, please visit deca.org/partners/devryuniversity

Connect with us:

In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools, www.ncahlc.org. Keller Graduate School of Management is included in this accreditation. DeVry University operates as DeVry Institute of Technology in Calgary, Alberta. DeVry is certifi ed to operate by the State Council of Higher Education for Virginia. AC0060. DeVry University is authorized for operation by the THEC. www.state.tn.us/thec. Nashville Campus – 3343 Perimeter Hill Dr., Nashville, TN 37211. Program availability varies by location.©2011 DeVry Educational Development Corp. All rights reserved.

DO YOU HAVE

an innovative BUSINESS IDEA?

Innovation and Entrepreneurship Challenge

No purchase necessary to enter. Limit one entry per person. Must be a legal resident of the United States to win. Void where prohibited. Winning entries will be judged and selected from all entries timely received; decision of the Judge(s) is fi nal. Entries must be received by October 1, 2011. To review the complete Offi cial Rules, go to www.deca.org/events. For additional information or a list of winners, contact Shane Thomas at [email protected].

14570-02 DEVRYU DECA ad_061511.indd 1 6/27/11 3:15 PM

Enter to participate in DeVry University’s Innovation and Entrepreneurship Challenge 2012.

The three top participants will win a laptop computer and the overall winner will be invited to

DeVry’s headquarters in Chicago, Illinois and attend DECA’s International Career Development

Conference (ICDC) in Salt Lake City, Utah. This is your chance to shine!

For complete details, please visit deca.org/partners/devryuniversity

Connect with us:

In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools, www.ncahlc.org. Keller Graduate School of Management is included in this accreditation. DeVry University operates as DeVry Institute of Technology in Calgary, Alberta. DeVry is certifi ed to operate by the State Council of Higher Education for Virginia. AC0060. DeVry University is authorized for operation by the THEC. www.state.tn.us/thec. Nashville Campus – 3343 Perimeter Hill Dr., Nashville, TN 37211. Program availability varies by location.©2011 DeVry Educational Development Corp. All rights reserved.

DO YOU HAVE

an innovative BUSINESS IDEA?

Innovation and Entrepreneurship Challenge

No purchase necessary to enter. Limit one entry per person. Must be a legal resident of the United States to win. Void where prohibited. Winning entries will be judged and selected from all entries timely received; decision of the Judge(s) is fi nal. Entries must be received by October 1, 2011. To review the complete Offi cial Rules, go to www.deca.org/events. For additional information or a list of winners, contact Shane Thomas at [email protected].

14570-02 DEVRYU DECA ad_061511.indd 1 6/27/11 3:15 PM

SALT LAKE CITY | UTAHAPRIL 28 - MAY 1

LEADERSHIP

COMPETITION

NETWORKING

MARKETING

FINANCE

HOSPITALITY

MANAGEMENT

deca dimensions | september-october 2011

Documents

deca member

deca things

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decas corporate partners

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