danielle gustafson presentation
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Followers, Fans, Free Tools, Earned Media, EngagementEarned Media, Engagement
Social Media and the Attempt to Capture the Opportunity
June 17, 2010
Followers, Fans, Free Tools, Earned Media, EngagementEarned Media, Engagement
Social Media and the Attempt to Capture the Opportunity
June 17, 2010
daniellegustafson.com
Social Media is New Media
Who are your customers now?
Who will your customers be in one year, two years, three years?
How do we size the opportunity now?What tools can we use to...
....and New Media is about Lear
Social Media is New Media
Who will your customers be in one year, two years, three
Are they the same?
How do we size the opportunity now?What tools can we use to...
Measure. Measure. Measure....
earning, so don't forget to Learn.
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Free Tools that we can Use to Learn
Going Beyond Measuring...
Facebook Likes, Posts, Comments EvaluatorTwitter Followers and Tweets SM Referrals - AlexaSM Referrals - AlexaYouTube Views, Blog mentions, etc.
Free Tools that we can Use to Learn
Facebook Likes, Posts, Comments - Vitrue Social Page
Twitter Followers and Tweets - tweetreach.com
YouTube Views, Blog mentions, etc. - Social Mention
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Vitrue Social Page Evaluatorevaluator.vitrue.com
Vitrue Social Page Evaluator
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Tweet Reachhttp://tweetreach.com
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Alexa - Clickstream informationhttp://www.alexa.com/siteinfo
Clickstream informationhttp://www.alexa.com/siteinfo
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Social Mentionsocialmention.com
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Social Mentionsocialmention.com
Different terms.
Different results.results.
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Lessons to Date
Learn what the tools do. What they can and cannot measure.
Engagement Counts. Especially if it is engagement with your customer or your future customer.
Social media tools are free.Social media tools are free.Social media engagement and learning are not free.
Invest in both.
Make your team accountable for both.
Learn what the tools do. What they can and cannot measure.
Especially if it is engagement with your customer or your future customer.
Social media engagement and learning are not free.Invest in both.
Make your team accountable for both.
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What Tools are You Using?
Free Tools:• wefollow.com• tweetstats.com• facebook.grader.com• twitter.grader.com• twitalyzer.com• twitalyzer.com• tweeteffect.com• twinfluence.com• twitterholic.com• tweetvalue.com
Engagement tools? Radian6...Sysomos....Proprietary tools?
What Tools are You Using?
Sysomos (closed beta)
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Resources for More Learning in SM
Articles• Facebook, Nielsen Try To Put A Value On ‘Earned’ Media
(paidcontent.org)
White papers• Understanding the Value of a Social Media Impression Nielsen and Facebook Joint StudyNielsen and Facebook Joint Study
Sites• Mashable.com• iab.net Suggestions ?
Resources for More Learning in SM
Facebook, Nielsen Try To Put A Value On ‘Earned’ Media
Understanding the Value of a Social Media Impression - A Nielsen and Facebook Joint Study (nielson.com)Nielsen and Facebook Joint Study (nielson.com)
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Thank You!
Engage. Share what you learn.
Danielle GustafsonDanielle GustafsonDigital Strategist
[email protected]: daniellenyx
Stay in touch:
Danielle GustafsonDanielle GustafsonDigital Strategist
daniellenyx
daniellegustafson.com
Danielle Gustafson Bio
Danielle Gustafson is an e-business experience in US and international financial services markets, creating and evolving e-business strategy, user experiences and digital campaigns in multiple languages.New York Stock Exchange’s first public web site, and went on to shape the Exchange’s e-business strategy through its transition from shape the Exchange’s e-business strategy through its transition from not-for profit to publicly traded comEuronext in 2007, when she became managing director of global websites. Since January 2010, she has been working with a diverse group of organizations such as YWCAand social media start-up, dotbox.
Danielle Gustafson Bio
ss strategist with more than 14 years experience in US and international financial services markets,
business strategy, user experiences and digital campaigns in multiple languages. In 1996 she launched the New York Stock Exchange’s first public web site, and went on to
business strategy through its transition from business strategy through its transition from ompany in 2006, and its merger with
Euronext in 2007, when she became managing director of global Since January 2010, she has been working with a diverse
group of organizations such as YWCA-NY, NYU ITP, Altruista Health
daniellegustafson.com