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Dainik Jagran and Hindustan Times

Group C 11

Anubhav SharmaSakshi PuriRaj Kumar

Manoj BaugLakshay Paul

Kumar Gaurav

Introduction

Established 1942 1924Head Office Kanpur, Uttar Pradesh K.G. Marg, New DelhiCorporate Office Okhla, Delhi Gurgaon, HaryanaBranch Offices Meerut, Agra, Varanasi Agra, MumbaiCEO Mr. Sanjay Gupta Mr. Rajiv VermaCMD Mr. M. M. Gupta Mr. Piyush Gupta (CFO)Business Sector Publishing Publishing

Years Sales (In Crore) Net Profit

Product Volume 2,168,000 Daily 1,143,000 DailyMarket Share (Whole India) 19 % 2 %Competitors Dainik Bhasker 11.90 % The Times of India 4.7 %

Hindustan(local) 10.46 % The Hindu 1.8 %Amar Ujala 10.22 %

Face Value of Share (24.12.2011) Rs. 02.00 Rs. 002.00Market Price of Share (24.12.2011) Rs. 90.45 Rs. 116.30Market Capital (24.12.2011) Rs. 2860.00 Crore Rs. 2733.05 Crore

Dainik Jagran Hindustan Times

2011 2010 2011 20101115.320205.83

941.89175.90

1231.780177.59

1282.950124.77

Objective1. Set up of distribution networks.2. Understanding different distribution techniques.3. Issues involved.4. How they reduce temporal discrepancy.

Methodology1. Exploratory Research (initial research to find out reliable sources)2. Descriptive Research (describe characteristics of the population

studied)

Data Collection1. Primary Data (Interview with Central In charge (North Delhi) of respective

newspapers)2. Secondary Data (from company website).

Analysis & Findings• Channel StructurePrinting Press Company distribution Point Newspaper Vendors (Local).

• Types of Channel PartnersLocal Newspaper Vendor (mostly one in every locality).

• Typical target per Month

Area Hindustan Times Dainik Jagran

Kamla Nagar 1,08,50024,800

Ashok Vihar 1,17.800 23,250 Mall Road 37,200 4650

Factors Important for Channel Selection

Reach Number of customers Control

Physical DistributionPrinting Press Company distribution Point Newspaper Vendors

Daily Readers

Inventory & Warehousing

Newspaper companies don’t hold any inventory because newspapers are printed fresh everyday and sold. The unsold newspapers are returned back to the main centres. These printed newspapers are churned to get the white paper.

Summary• Major channel partners are the local newspapers vendors• Both companies need to indulge a few more channels (for more

effective distribution)• Dabble some more intermediaries for simple distribution

Thank You