How to Present Results to

GET RESULTS

// PRESENTED BY:Lea Pica, LeaPica.comConversionXL 2016

Welcome to the…

1be your AUDIENCE

Pillar #1: Be Your AUDIENCEGet context for the request. Understand their pain points.

During the request, imagine your executive asking:What do I really want?Why should they care about this data?

Ask who else is attending? High-level C-Suite or tactical?

Tailor your tone & content to thesavviness of the audience.

STATEMENT Test Results.

OBSERVATION Landing Page B had a higher conversion rate.

INSIGHT! Landing Page B was a significant winner, likely due to the additional explainer video.

2use your tools WISELY

Pillar #2: Use Your Presentation Tool

Take full advantage of the live presentation format. Doing it right can help your career. But first, you need to learn to avoid…

WISELY

CreateIDEAS...

Put The POWER Back In PowerPoint.PowerPoint is not the problem. We are.We need to learn how to use this tool right to create an attention-getting & memorable presentation. It is supposed to be a tool. How can we do that?

Unload the bullet points.• Bullet points kill presentations by shoving too many ideas at

your audience at once, so they completely tune you out.• Don’t use them as a crutch. Prepare. A lot.• Yes, I am using bullet points here. I am allowed to because this

is a handout.

Put The POWER Back In PowerPoint.Tip #5: Create ideas, not slides.

Each slide should communicate no more than one idea.Use two slides to convey a single idea to pace your audience and build

anticipation.Don’t be confined by a certain number of slides; explore your ideas.

REMEMBER: Your slides are for your audience, not you.Your slides are not a script so you don’t have to prepare.They are the vehicle to deliver your message into their brains.This means a lot of work preparing, but it will pay off when people follow up with you after such a great presentation!

Put The POWER Back In PowerPoint.Resist the fluff.

This includes logos, watermarks, clipart, or any repetitive element that adds zero value to your presentation) Save them for the cover slide.

Fluff distracts the audience from you and your message.

Simplicity is the key.Allow your message to stand out by decluttering your slides.Learn to design your slides like a designer would.Get rid of clipart right now!!

Harness the power of real imagery.Vision is the human being’s strongest sense in the best interest of our

survival.*A compelling, relevant image increases recall.*A compelling, relevant, & emotional image increases recall even more!*

*Source: Brain Rules by John Medina..

ConversionResults• 80%ofmobilevisitorsabandonedourlead

captureform.

80% of Mobile VisitorsABANDONED OUR LANDING PAGE!

Why?

The page wasn’t responsiveas previously thought!

80%of Mobile VisitorsABANDON OUR LANDING PAGE!

Where Can I Find Some…

FREE:

Unsplash

Death to Stock Photo

Pexels

Pixabay

Flickr Creative Commons (search for Non-Commercial Use)

Free / Paid: The Noun Project (iconography)

PAID:

Dollar Photo Club

Deposit Photos

Big Stock Photos

TIP: Create an organized, shared imagery library

PHAT PHOTOS?

Where Can I Find Some…

• Type “beautiful fonts”, “cool new fonts” or “modern presentation fonts” into a search engine

• Visit Google Fonts and Fontspace.com for some ideas

• Other good resources:

• http://www.1stwebdesigner.com/freebies/52-really-high-quality-free-fonts-for-modern-and-cool-design/

• http://www.smashingmagazine.com/2012/07/20/free-font-round-up/

• The fonts in this presentation are OSWALD and Lato.

FUNKY FONTS?

3maximize theirDATA ABSORPTION

This is a critical judgment call, and it’s not built into any web analytics platform.Use tools like the Extreme Presentation Chart Selector to guide you.Resist the urge to always use a pie for composition charts.

If you can’t resist the siren call of the pie, learn to do pie right.• Brains can’t easily calculate area inside segments of a circle.

• BUT for simple composition charts, a well-done pie can suffice.

• If you MUST use a pie, use chart best practices to make it digestible.

• Are you going to let Excel’s puky default color formatting decide what matters to your executives?? NOH!

• The same recipe for a better pie can be applied to all charts.

BEST VISUALIZATIONChoose the

CHART CHOOSER TOOLChoose The Best Viz for Your Data Story

Source: Extreme Presentation Method 22

PAID SEARCH GENERATED THE MOST SALES...

Killing 3-DReduce visual noiseData labellingUniform coloringStrategic coloring

Q1 2016 Campaign Channel # of Sales

1,305

937

648

180

67

Paid Search

Organic Search

Email

Display

Social Media

# of Sales

LEA’S AWESOME VIZ READING LISTFor the Forever Student

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1. Make changes…SLOWLY2. TEST & REFINE your presentation approach3. Watch a TED TALK4. Stop & ask: would I like this crap?5. Remember that YOU ARE YOUR PRESENTATION

Awesome Preso Bonus Tips!

Bonus Tips:

When sending results over email, this tips can help:• Bring the bottom line (key insight, recommendation) to the top of the email

and put in bold. Your execs will see the key info right away, and can peruse the data if they have time, which they usually don’t.

• Bullets work nicely in analysis emails, they keep it organized.

• Use appropriately-sized graphs to support observations.

• Follow up with recommendations, always!

• After sending, follow up directly with recipient several days later to cement it in their minds.

EMAIL!

THANK YOU!I just want to take a moment to thank you for taking this journey with me. I spent many years struggling to get my stakeholders and clients act on the insights I worked so hard to find, and I know that you’ll break through in a fraction of the time.

My goal for you is that you’ll take these learnings with you throughout your professional life, creating true career satisfaction and personal brand definition through exceptional data presentation.

Namaste,

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