custom website designs that convert more visitors into customers search engine optimization website...

Download Custom Website Designs That Convert More Visitors Into Customers Search Engine Optimization Website Content Creation, Pages, Blogs, White Papers Website

Post on 17-Jan-2016

215 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

1

Custom Website Designs That Convert More Visitors Into CustomersSearch Engine OptimizationWebsite Content Creation, Pages, Blogs, White PapersWebsite A-B Split TestingNewsletter Design & ManagementLogo Design, Email Signatures & Branding GuidelinesSocial Media Strategy & ImplementationBusiness Photography including Google 360 Virtual ToursWhat We Do

How many of you have a company blog?Do you use WordPress?How often do you post?Do you post on a schedule?Who writes your posts?Do you track results?Questions For You

1- Find The Right Keywords - Find out what keywords are being used by people searching online.

2- Use Those Keywords On Your Website And Blog You cant be #1 for something you dont even mention.

3- Get Backlinks - Get links to your website from other credible relative websites, these are like votes in Googles eyes.SEO BasicsIdentify KeywordsThink Like A Customer

Check Out Competition

Google Keyword Tool

How Many Competitors? search allintitle: keyword

Google Keyword Tool Examplehttps://adwords.google.com/ko/KeywordPlanner/Home?__c=8103989618&__u=4427952458&__o=cues

Keyword Competitor Check

Places To Use Keywords On Your BlogBlog Titles & Descriptions

Blog Content about 2%

Image Names & Alt Text Tags

Blog Categories

Links To Your Posts

Blog Post BlueprintLets Do One TogetherMeasuring ResultsGoogle Analytics, Statcounter, Clicky

Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates

SEO Book Toolbar - Rankchecker

SOCIAL MEDIASharing Your Blog Posts On SocialAnnounce Blog Posts Differently Across Social Media ChannelsDont post the same message across all of your social media channels.

Think of Your social media channels as news stations. The facts of the story (your blog post) are the same, but your headlines (what draws readers in) are different.

Facebook

Same article, different post.

Twitter

Same article, different postGoogle+

Youraudience might have missedyour blog post the first time.Lonely Planet Example:

Announce Posts More Than Once

If your company has a newsletter, be sure to include a link to your blog in your newsletter.Read more tips on our blog Visit our blog for more articles and tipsTop 3 blog posts of the month

Promoting Your Blog In NewslettersPlan ahead: Create an editorial calendar

What to include in an editorial calendar for blogging: Topic, details, keywords, audience, call-to-action and pictures/visual. Resourceshttp://www.wpvirtuoso.com/how-many-blogs-are-on-the-internet/http://www.bigideaswriting.com/seo-copywriters-checklist-for-writing-an-seo-blog-post/http://www.designandpromote.com/what-is-the-best-keyword-density-for-seo/ http://www.designandpromote.com/how-to-write-a-perfect-blog-post-for-seo/http://www.wpvirtuoso.com/how-to-write-a-blog-post-for-a-businss/

Free Monthly Educational Seminarshttp://designandpromote.eventbrite.com/Bruce Jones Erica PaczkowskiDesign & Promotewww.DesignAndPromote.com 630-995-7109bruce@designandpromote.com1952 McDowell Rd Suite 100 Naperville IL 60563Learn More

Sheet1Blog CalendarTopic/TitleDetailsKeywordsAudienceCall To ActionPicturesMONDAYAuthor:MaryDue Date:3-Mar-2014Post:3-Mar-2014TUESDAYAuthor:JoshDue Date:5-Mar-2014Post:11-Mar-2014WEDNESDAYAuthor:MaryDue Date:12-Mar-2014Post:12-Mar-2014THURSDAYAuthor:JoshDue Date:13-Mar-2014Post:13-Mar-2014FRIDAYAuthor:MaryDue Date:21-Mar-2014Post:21-Mar-2014SATURDAYAuthor:JoshDue Date:26-Mar-2014Post:29-Mar-2014SUNDAYAuthor:MaryDue Date:27-Mar-2014Post:30-Mar-2014