how to generate website visits and convert more sales leads
TRANSCRIPT
How to Generate More Traffic and Sales Leads
# S T M C W E B I N A R
W e d n e s d a y, O c t o b e r 2 2 | 1 : 0 0 - 1 : 3 0 P M C S T
Brittany LaegerA C C O U N T S T R AT E G I S T
@ B M I Y O
Brian OversonM A R K E T I N G A S S O C I AT E
@ B R I A N O V E R S O N
Kathy Heil StoryTeller Partner
• Passionate about results • 25+ years sales/marketing veteran • Mom of three great kids
@kathleenheil [email protected]
Our Agenda
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1. Marketing Has Changed
2. How Do We Adapt?
3. The Art of Attraction & Conversion
4. What You Can Do Today!
T O D AY ’ S C O N S U M E R I S …
• More Educated
• More Sophisticated
• More Technologically Advanced
• More Diligent
• More Cautious
• More Anxious
T H A N E V E R B E F O R E !# S T M C W E B I N A R
S O C I A L LY C O N N E C T E D
O W N T H E I R S H O P P I N G
E X P E R I E N C E
I N C O N T R O L O F T E C H N O L O G Y
D E M A N D C O N V E N I E N C E
E X P E C T L AT E S T T E C H N O L O G Y
C O N N E C T E D T O T H E I N T E R N E T
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vs.
T R A D I T I O N A L I N B O U N D
Cold Calling Cold Emails (SPAM)
Interruptive Ads Marketer–Centric
SEO Blogging Attraction
Customer–Centric
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Definition of a BUSINESS BLOG.A collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. By providing this value, blogs can easily and effectively draw prospects to your website.
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Each Page is an OPPORTUNITY.The more indexed pages your website has, the more opportunities you have to get found online.
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30
60
90
120
150
180
Blog No Blog
Ave
rag
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on
thly
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ad G
row
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Companies That Blog Generate More Leads Than Those That Don’t.
126% MORE LEADS
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Know Your Audience.If the content on your blog doesn’t appeal to your
target audience—your buyer personas—you’re never going to convert all of that traffic into leads
and customers for your business.
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Focus on ONE TOPIC
per blog post.If you find you’re writing about something other than what you planned
to write, it’s time to break up your post.
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Publish as often as you want to get found online.
Blog consistently and frequently.
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Consistent Blogging Boosts Inbound ROI82% of marketers who blog daily report positive ROI for overall inbound efforts.
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1. Promote blog articles
through social posts.
2. Answer questions and link
back to a related blog post.
3. Use blog content as fodder
to engage in a meaningful
conversation.
U S E S O C I A L M E D I A .
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1. Use your personas (and
their interests/pain points)
to segment your leads and
send relevant blog posts.
2. Include articles in an email
newsletter.
3. Create a weekly or monthly
blog digest email.
I N C L U D E B L O G P O S T S I N E M A I L .
1. Add a blog link to your other content.
2. Add a blog link to you business card.
3. Add blog articles to a “resource
center”.
4. Add a blog link to your email
signature.
5. Encourage blog subscriptions.
O T H E R B L O G P R O M O I D E A S .
# S T M C W E B I N A R
Use your blog to provide remarkable, educational, helpful, industry-related content meant for your target audience.
Blog consistently and frequently to reap maximum benefits.
Optimize your content with keywords to get found via search.
K E Y TA K E AWAY S
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Optimize your content for lead generation by adding a relevant CTA
to each post.
Promote your blog content in channels like your website, social
media, and email.
Measure and analyze your blog so you can do more of what works
(and less of what doesn’t).
K E Y TA K E AWAY S4
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1. Start a free blog, continue to blog and then blog some more!
2. Use Google Adwords to help determine your keywords.
3. Create Landing Pages with Unbounce to convert visitors to leads
($49/month).
4. Use LeadIn to understand who is engaging with your content.
5. Use Google Analytics to monitor visitors and traffic.
W H AT C A N Y O U D O T O D AY ?
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+
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Subscribe to the StoryTeller Blog!
H T T P : / /I N F O . S T O RY T E L L E R M N. C O M / S U B S C R I B E - T O -S T O RY T E L L E R S - B L O G
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