Curiouser and Curiouser: Exposing the Collections Through Social Media

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Curiouser and CuriouserExposing Collections Through Social MediaAlice Finding Tiny Door Behind The CurtainTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.netINTRO: Where do we go from here? Maureen Lane & Brittany Baksa, Franklin & Marshall CollegeFACEBOOK: Rachel Kassman, Development and Marketing Manager, The Jewish Museum of MarylandBLOGS: Erin Blasco, Education Specialist, the Smithsonians National Museum of American HistoryTUMBLR: Heidi Herr, Outreach Coordinator for Department of Special Collections, Librarian for Philosophy and English, The Johns Hopkins UniversityTWITTER: Zerah Jakub, Manager of Education Outreach and Leadership Programs at George Washington's Mount VernonQ&A: AgendaJoin the conversation on twitter#MAAMsm (not case-sensitive)Giant Alice Watching Rabbit Run AwayTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.netSocial Media Toolkithttp://bit.ly/19UGHzgFACEBOOKRachel Kassman Development and Marketing Manager The Jewish Museum of Marylandwww.facebook.com/jewishmuseummdTOTAL IMAGES: 55,345BloggingErin Blasco, Education Specialist, the Smithsonians National Museum of American HistoryExposing collections through a blogWhat Im going to talk about: Why expose collections Just a little NMAH blog background Advice you can actually use from our most awesome posts Why expose our collections? Indicators in public survey data and metrics Collections make us unique in a crowded market (History Channel, PBS, NatGeo) As digital storytellers, we know objects are great jumping off points for digital narrative on the blog@erinblascoblascoe@si.eduBackground on the blog Share the authentic voices of museum staff, community, volunteers, interns, leadership Learn in public, think out loud, bring readers behind the scenes Spark conversation and relevant connections to what people are talking about now @erinblascoblascoe@si.eduBackground on the blogSeptember 2012 - September 2013 Google Analytics overview @erinblascoblascoe@si.eduEpic win worth learning from #1 Reader curiosity List format Post can deliver on the titles promise Cool angle on familiar topic Illustrated with collection objects Frequently Googled question Good timing before the holiday Starts where the reader is; approachable @erinblascoblascoe@si.eduEpic win worth learning from #2Epic win worth stealing from #3 Posted along with big news of acquisition First person was ok here Familiar topic, new angle Duh, muppets @erinblascoblascoe@si.edu@erinblascoblascoe@si.eduA few changes that have worked well @erinblascoblascoe@si.edu Intro and teaser text above each post Send ego massage e-mails loaded with stats Making invisible online readers more visible @erinblascoblascoe@si.eduMake the editorial calendar an invitation to party @erinblascoblascoe@si.edu TwitterZerah Jakub Manager of Education Outreach and Leadership Programs The Fred W. Smith National Library for the Study of George Washington at Mount Vernon @Zerahlynne @GWBooksA little bit of historyTwitter handle changed from @MVforTeachers to @GWBooks on August 29, 2013OPPORTUNITIES#MuseumOlympicsHosted by @SFMOMA in 2012#MuseumSuperBowlHosted by @GettyMuseum in 2012 & 2013 Editorial Calendar..What Editorial Calendar? CHALLENGES To Schedule or Not To Schedule? Scheduled Tweet with Ow.ly link to Collections imageClicking the Ow.ly link brings you to a secondary site to view the imageA non-scheduled Tweet with an uploaded image allows your audience to view the image as part of the Tweet Look at that bling! Editorial Calendar..What Editorial Calendar? CHALLENGES To Schedule or Not To Schedule? It takes time, but Find Excuses To Share

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