Curiouser and Curiouser: Exposing the Collections Through Social Media

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<ul><li><p>Curiouser and CuriouserExposing Collections Through Social Media</p><p>Alice Finding Tiny Door Behind The CurtainTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.net</p></li><li><p>INTRO: Where do we go from here? Maureen Lane &amp; Brittany Baksa, Franklin &amp; Marshall College</p><p>FACEBOOK: Rachel Kassman, Development and Marketing Manager, The Jewish Museum of Maryland</p><p>BLOGS: Erin Blasco, Education Specialist, the Smithsonians National Museum of American History</p><p>TUMBLR: Heidi Herr, Outreach Coordinator for Department of Special Collections, Librarian for Philosophy and English, The Johns Hopkins University</p><p>TWITTER: Zerah Jakub, Manager of Education Outreach and Leadership Programs at George Washington's Mount Vernon</p><p>Q&amp;A: </p><p>Agenda</p></li><li><p>Join the conversation on twitter</p><p>#MAAMsm (not case-sensitive)</p><p>Giant Alice Watching Rabbit Run AwayTenniel Illustrations for Alice in Wonderland1865Sir John TennielThe Project Gutenberg, www.gutenberg.net</p></li><li><p>Social Media Toolkit</p><p>http://bit.ly/19UGHzg</p></li><li><p>FACEBOOK</p><p>Rachel Kassman Development and Marketing Manager </p><p>The Jewish Museum of Marylandwww.facebook.com/jewishmuseummd</p></li><li><p>TOTAL IMAGES: 55,345</p></li><li><p>BloggingErin Blasco, Education Specialist, the Smithsonians National Museum of American History</p></li><li><p>Exposing collections through a blog</p><p>What Im going to talk about: Why expose collections Just a little NMAH blog background Advice you can actually use from our most </p><p>awesome posts </p></li><li><p>Why expose our collections? Indicators in public survey data and metrics Collections make us unique in a crowded market </p><p>(History Channel, PBS, NatGeo) As digital storytellers, we know objects are great </p><p>jumping off points for digital narrative on the blog</p><p>@erinblascoblascoe@si.edu</p></li><li><p>Background on the blog</p><p> Share the authentic voices of museum staff, community, volunteers, interns, leadership </p><p> Learn in public, think out loud, bring readers behind the scenes </p><p> Spark conversation and relevant connections to what people are talking about now </p><p>@erinblascoblascoe@si.edu</p></li><li><p>Background on the blog</p><p>September 2012 - September 2013 Google Analytics overview @erinblasco</p><p>blascoe@si.edu</p></li><li><p>Epic win worth learning from #1</p><p> Reader curiosity List format Post can deliver on </p><p>the titles promise Cool angle on </p><p>familiar topic Illustrated with </p><p>collection objects </p></li><li><p> Frequently Googled question </p><p> Good timing before the holiday</p><p> Starts where the reader is; approachable </p><p>@erinblascoblascoe@si.edu</p><p>Epic win worth learning from #2</p></li><li><p>Epic win worth stealing from #3</p><p> Posted along with big news of acquisition </p><p> First person was ok here </p><p> Familiar topic, new angle </p><p> Duh, muppets </p><p>@erinblascoblascoe@si.edu</p></li><li><p>@erinblascoblascoe@si.edu</p></li><li><p>A few changes that have worked well </p><p>@erinblascoblascoe@si.edu</p><p> Intro and teaser text above each post Send ego massage e-mails loaded with stats </p></li><li><p>Making invisible online readers more visible </p><p>@erinblascoblascoe@si.edu</p></li><li><p>Make the editorial calendar an invitation to party </p><p>@erinblascoblascoe@si.edu</p></li><li><p> TwitterZerah Jakub Manager of Education Outreach and Leadership Programs The Fred W. Smith National Library for the Study of George Washington at Mount Vernon </p><p>@Zerahlynne @GWBooks</p></li><li><p>A little bit of history</p><p>Twitter handle changed from @MVforTeachers to @GWBooks on August 29, 2013</p></li><li><p>OPPORTUNITIES</p><p>#MuseumOlympicsHosted by @SFMOMA in 2012</p><p>#MuseumSuperBowlHosted by @GettyMuseum in 2012 &amp; 2013</p></li><li><p> Editorial Calendar..What Editorial Calendar? CHALLENGES</p><p> To Schedule or Not To Schedule? </p></li><li><p>Scheduled Tweet with Ow.ly link to Collections image</p></li><li><p>Clicking the Ow.ly link brings you to a secondary site to view the image</p></li><li><p>A non-scheduled Tweet with an uploaded image allows your audience to view the image as part of the Tweet </p><p>Look at that bling!</p></li><li><p> Editorial Calendar..What Editorial Calendar? CHALLENGES</p><p> To Schedule or Not To Schedule? </p><p> It takes time, but Find Excuses To Share</p></li></ul>