Creating Community, Piece by Piece2014 IMPACT R EPORT

Dear Supporters,

In the fifteen years since the residents of York County recognized the transformativepower of arts and culture and established the Cultural Alliance of York County, we’ve invested more than $7.5 million in cash and $2 million in in-kind support to arts and cultural organizations in our community. In this report, we are pleased to share the broad impact that those investments have made over the past year and continue to makeacross York County. None of this could be possible without the support of hundreds of corporate and individual donors who believed in the power of creativity to Create Community –change is happening throughout York thanks to you.

The data and stories that follow in this report demonstrate how public investment in arts andculture has impacted York County over the past year by enhancing educational opportunitiesfor residents of all ages, enriching our quality of life, and supporting our economy.

This report also showcases the creative, inspiring and thoughtful work of our community’s artsand culture organizations. They are at the heart of all that we do at the Cultural Alliance, andwe thank them for all that they provide to our community.

Change doesn’t happen with the efforts of just one organization; like the revitalization and cultural renaissance happening throughout York, it was born through the collaboration and helpof many talented and creative people. We want to recognize our dedicated board members,committee members, and volunteers for their commitment to Creating Community through arts and culture.

We look forward to continuing our efforts to collaboratively lead the cultural community in YorkCounty and focusing resources to expand, nourish, and support cultural offerings that continueto change our life in York County for the better.

Larry J. Miller, Board Chair

York, PA’s “CHANGE” Litter Letter Project, part of the 2014 Impact Arts & Culture Conference.

Photo by Joel Gibson2 3

Funding through the Cultural Alliance ofYork County enhances education for ourcommunity residents of all ages, fromclasses and field trips for students andadults in our performance centers andhistorical sites to free hands-on arts programs across our York City parks inthe summer months.

Art in the ParksYorkArts is celebrating its 21st year of Art in the Parks – a free, week-long art making programtaking place in five York City parks and three sites within the York Housing Authority communities.The Art in the Parks program teaches about art, artists and cultures through hands-on activities.On a deeper level, the children build their self-esteem and learn how to express themselves inpositive and beautiful ways. Art in the Parks began as an effort to make the arts accessible tounder-served and at-risk children. However, it wasn’t long before YorkArts realized they were also creating positive social bonds between the children and staff, enriching the lives of both.

While the art activities are chosen for the 6-12 year old range, kids younger and older also enjoy participating. Parents are welcome to share in the art making experience. Volunteers are always welcome to join YorkArts in this moving opportunity to share their love of art. Typically, the orange-shirted staff has a variety of backgrounds including: artists, art educators, college and high school students, neighborhood activists, and parents. Several of the volunteer staff were once participants in the Art in the Parks program.

Over the past year, Cultural Alliance-funded partners and Creative ImpactAward recipients served 56,594children and offered:

Impacting Education

• 758 classes and workshops• 73 field trips for students• 24 In-school programs & residencies• Impacting the lives of 179,963 people around York County

In 2014, Art in the Parks has provided:• 40 hands-on arts experiences and activities to• 441 children aged 4-16 years old within York City made possible by• 244 volunteer hours given by YorkArts ‘orange shirts’ and community helpers

4 5YorkArts pottery studio class

Second Saturdayon the Square:A Celebration of Arts & Culture in Downtown York

Second Saturday on the Square is a celebration of the arts in the city of York. Known for its richsource of musicians, artists, and performers, York’sartistic scene is one to be cherished and celebrated. It brings the arts of the community to its center – to Continental Square. Activities take place from10am-3pm on each second Saturday of the month(May through October) and is FREE to the public.

Second Saturday on the Square is also a call to action. Our centerpoint of the downtown area, Continental Square, is a location thatholds the promise of a vibrant, active community gathering place. For years, however, this space was used sparingly and without astrong emphasis as a vital community locale. Some only see Continental Square as a crossroad; we see it as a potential center ofcommunity – buzzing with activity, commerce, art, and interaction.

Members of the artistic community working in conjunction with Downtown Inc (and through thegenerous financial support of the Cultural Alliance of

York County) created showcases that will invite the larger communityof York to take a look at Continental Square in a different way. To seeit for its potential as a gathering place, not just a pass-through.

ImpactingQualityof LifeWhether it’s an outdoor arts festival, field trip to a museum or musical performances, or reliving history through a historic train ride, projects andprograms funded by the Cultural Alliance of YorkCounty improve residents’ quality of life and makeYork County a great place to live, work and play.

• Second Saturday on the Square has welcomed almost 4,000visitors into Continental Square in downtown York, 2,250 ofthem children enjoying all the arts have to offer.

• 128York County artists have received financial compensationfor sharing their talents, knowledge, and art with the thousandsof visitors attending the Second Saturday on the Square events

• Attendees have added a total of $87,600 in economic impact to the downtown businesses surrounding ContinentalSquare during the Second Saturday events

• Cultural Alliance-funded partners and Creative Impact Award recipients served 202,811 residents and visitors over the past year

• 54% of admissions were free• More than 1,700 volunteers donated 47,000 hoursof their time to help bring arts and culture to even greater audiences

6 7York Junior Symphony Orchestra rehearsal Second Saturday on the Square, June 2014

The arts and culture organizations and Creative Impact Award recipients that the Cultural Alliance ofYork County funds each year represent a significantsector of our area’s economy, supporting local jobsand investing millions of dollars in our community – helping to make York County a vibrant, attractive destination and place to live, work and play.

Steam Into History is the brainchild of the late William Simpson. He, along with Reed Anderson, envisioned a way to teach Civil War History to children and adults in a way that would “bring history to life”. The concept of a replica Civil War locomotive that Lincoln rode on his way to give the Gettysburg Address was born, and Steam Into History opened 10 years later in June of 2013.

The Steam Into History train engine with period passenger cars began providing this great experience to over 16,000 visitors in the first few months of operation. The locomotive features narrators, historic reenactors and docentsthat relive these historic events.Some of these events include Civil War music ensembles, livinghistorians who tell the story ofYork County during the 19th century and how the people wereaffected by the invasion from thesouth. Lincoln reenactors periodically ride the train andcelebrated the 150th anniversary of the Gettysburg Address with a reenactment of Lincoln’s historic train ride.

One of the great outcomes is the way Steam Into Historyhas transformed New Freedom and Southern York County.Costumed docents, reenacted Civil War skirmishes, musicand carriage rides all contribute to this change.

Impacting Our Economy

Steam Into History: Aboard the Northern Central Railway

• Since opening in June of 2013, Steam Into History brought history to life for 32,000 riders

• In the past year, Steam Into History supported 120 actors, musicians, artists, and historians through their employment as costumed docents, storytellers and entertainers

• For every rider there is $75 in direct revenue and $125in indirect revenue for a total of $8,000,000 in local community impact

8 9

Cultural Alliance-funded partners and Creative

Impact Award recipients stimulated our

community’s economy through $7.5 millionin direct expenditures, and $3.9 millionin audience economic impact, supporting

380 local jobs.

Opening night of “FOE: A Site Specific Installation” by artist Wayne White hosted by York College ofPennsylvania inside Gallery Hall at Marketview Arts

To continue building our capacity to create community, the Cultural Alliance brought togetherhundreds of agencies and individuals from all aspects of the creative sector around South CentralPennsylvania & beyond to York for a one-day regional Impact Arts and Culture Conference: thefirst of its kind in our region. The Impact Arts Conference was held in the Willman Business Centeron the York College of Pennsylvania campus on Friday, June 27th 2014. Thanks to the support of our event sponsors, artists and arts organization staff members were given scholarships to attend the Impact Arts Conference, so that the cost of registration would not be a barrier to their participation. Scholarship recipients came from as far as Pittsburgh, Pennsylvania and LycomingCounty, Pennsylvania to take advantage of this opportunity.

The conference accomplished two main objectives:• To provide individuals and agencies within the cultural sector educational classes on

subjects that will help them be more efficient and effective at bringing their programs/projects to the public.

• Give those working in the arts and culture sector a chance to connect and network withtheir peers from other communities, sharing ideas and best practices with one another and building lines of communication in the arts across our region.

Many connections between attendees were made in our one-day conference, including partnershipsand collaborations between organizations that would not have met if not for Impact.

Founded by artist Rachael Hatley in Louisiana as a 3-D messaging system to provoke a response to littering in her community, The Litter Letter Project has now been replicated in many states across the country. The Cultural Alliance of York County, York College ofPennsylvania, Working Class Maker Space, Keep York Beautiful, and York City Public Worksled a community driven effort to bring the national Litter Letter Project to York, Pennsylvania.During May-June, members of the community helped build and fill letters leading up to thefinished letter unveiling and letter installation at the corner of South George Street andRathton Road in conjunction with the Impact Arts & Culture Conference.

The public had the chance to vote on the word that the York Litter Letter project would spellat public events and on the Impact Arts Conference Facebook page. Hundreds of peoplevoted, and the word CHANGE was the overwhelming winner.

Artists from the Working Class York makerspace fabricated the rebar letter frames. DuringFirst Friday events, school assemblies, and community clean-up drives, people young and old from around York County helped gather litter from neighborhoods and roadways andwrapped the letters with chicken wire to create the final CHANGE Litter Letter sculpture.

CHANGE was on display on the corner of South George Street and Rathton Road until September,2014. After that, the letters were emptied and used by other organizations/communities asa teaching tool. For more information, please visit www.thelitterletterproject.com.

Impact Arts and Culture Conference 2014, by the numbers:

• 140 attendees, 30 of which attended free ofcharge through our scholarship program

• 47% of those attending were from outside ofYork County, Pennsylvania

• Impact Arts Conference planners and attendeesbrought $19,380 in economic impact dollarsinto our community through this one-day conference

Partner Sponsor

Keynote Sponsor

Convener Sponsors

Collaborator SponsorsTo create & fill CHANGE, it took 470 feet of 5/8” rebar and:

• 247 volunteers including local artists, school children, and community residents

• 200 pounds of litter collected from York area parks, highways, and neighborhoods

10 11

Community Partners

2012 Community Grant RecipientsNew Freedom Heritage MuseumNew Hope AcademyYork Academy Simpson Station

PlaygroundDonald Gogniat Hanover Lancers ForSight VisionYork Jewish Community CenterW. Robert Miller Summer Arts

Academy

2013 Community Grant RecipientsSteam Into HistoryJoe NardelliGreater York DanceHanover Lancers

2014 Community Grant RecipientsKable House PresentsYork College, Wayne White,

Artist Residency at Marketview Arts

Steam Into History Justin Ayala,

Artist Residency at Southeastern School District

2014 Focus Investment Grant RecipientDowntown Inc, Second Saturdays

on the Square

Partner Agencies

Cultural Alliance-Funded

Partners & Creative Impact Award Recipients

12 13

Pennsylvania Partners in the Arts

stARTSomething Arts in Education

PA Partners in the Arts is a partnership with the Pennsylvania Council on theArts to grant money regionally. Pennsylvania Partners in the Arts (PPA) is apartnership between the Cultural Alliance of York County and the PennsylvaniaCouncil on the Arts. Through the Cultural Alliance, PPA re-grants funds to supporta wide variety of local and community arts activities, making arts programsavailable to communities that may have been underserved and supporting awide variety of arts activities in Fulton, Franklin, Adams, and York counties.

Formed as a partnership between the Cultural Alliance of York County and the Pennsylvania Council on the Arts, thestARTSomething Arts In Education program places professionalteaching artists in classrooms and community organizations.Skilled teaching artists work with classroom teachers to integratetheir art forms into teacher curriculum.

Over the past year, PPA has provided $43,543 in fundingthrough the Cultural Alliance to support 23 projects and programs throughout Fulton, Franklin, Adams, and York counties

Over the past year, stARTSomething facilitated 23residencies to integrate the arts into classrooms and community organizations throughout our region, totaling363 artist days and $82,793 in funding support

Gettysburg Children’s Choir

West York High SchoolMobile Mural, createdwith teaching artistJustin Ayala

Jessica & Friends Community Quilt Mural Collage, created with teaching artist Phyllis Disher Fredericks

About UsPiece by piece, project by project, the Cultural Alliance of York County helps

foster a thriving community. Through its financial investment in eight partner agencies andthe Creative Impact Awards, we are creating new jobs, a healthier community, and smarterkids. From New Freedom to Hanover, downtown to east York, together through the artswe’re Creating One Community.

We are a highly successful fundraiser. Our fundraising efforts are inclusive and provide ourentire community with the opportunity to contribute. Because the arts reflect our diversityand are perceived as multigenerational, participation is widespread and significant.

Partnering wherever possible to fulfill our mission, we nurture the talent of students andadults throughout our community. From the educational system, to local government, toprivate industry, to the economic development community, to individual artists, we are defined by our collaborative nature.

As a result of our work, the creative community is financially stable. We have a vibrantdowntown filled with a diverse population and we are seen as a regional destination. As important, the arts and culture has given birth to broad economic vitality that impactsthe lives of all of our neighbors.

Cultural Alliance Board of DirectorsLarry Miller, ChairMark Ottemiller, Vice-ChairRichard Hogentogler, TreasurerDavid Kennedy, SecretaryAnthony CampisiR. Joseph CrosswhiteSally DixonSara GlinesTim HowardJohn KlinedinstSteve SnyderJerry WatsonPaula VitzWilliam YanavitchAnne Zerbe

OUR MISSIONThe mission of the Cultural Alliance of YorkCounty is to strengthen the York community and enhance its economic vitality by:

• collaboratively leading the cultural community; • raising increasing funds to financially

strengthen the cultural sector; • focusing resources to expand, nourish,

and support cultural offerings; and, • promoting arts education.

OUR VISIONWe are the primary facilitator for the arts in our community. Recognized as a convener, a collaborator, and a catalyst, our leadership iswidely acknowledged throughout York County.When it comes to the arts and culture, peoplecome to us first.

Directors EmeritusJody AppellArthur J. GlatfelterRobert PulloWilliam H. SimpsonThomas Wolf

Cultural Alliance StaffMary Anne Winkelman,President

Kelley Gibson, Director of Communications& Engagement

Gayle Cluck, Arts in Education Regional Director

14 15

Students touring the Colonial Kitchen Garden atthe York County Heritage Trust Colonial Complex

Financial SnapshotSupport and Revenue

for 2013Operating Expenses

for 2013

Pillars of the Alliance Contributions4.0%$84,350

York CountyHonors Choir16.5%$348,700

Arts in Education Grant6.3%$133,477 Other Grants

6.1%$128,191

Misc. Income0.1%$2,056

Program Services83.0%

$1,250,153

Fundraising13.0%$195,456

Management & General4.0% $60,144

Campaign In-KindContributions10.3%$217,488

CampaignContributions

56.8%$1,199,802

14 West Market StreetYork, PA 17401(717) 812-9255

www.CulturalAlliance-York.org

: @CulturalYork#ShowYourArt #CreateCommunity