crossing the social chasm
DESCRIPTION
TRANSCRIPT
Old BusinessModel Beleifs
What can we sellcustomers?
How can we make moneyfrom customers?
Can we get moreproductivity from our
employees?
Price matters more thanrelationships
Follow the crowd
Leverage technology tocontrol cost
We need cost/benefitanalysis on everything
we do
Social media are allabout marketing
Do a lot in less timeand think later
New BusinessModel Beliefs
What does the customerneed to get done and how
can we help?
Can we help ourcustomers customer?
What can we do to helpour people?
What kind of relationshipdo people want with us?
What value do peoplewant from our products?
How can we lead a crowd?
Technology is the meansfor communicating, not
the ends
All our media oughtto be social
Think a lot and doingmore with less
Crossing
the
Social
Chasm
Re-Think Your Beliefs
Created By Jay Deragon