Old BusinessModel Beleifs

What can we sellcustomers?

How can we make moneyfrom customers?

Can we get moreproductivity from our

employees?

Price matters more thanrelationships

Follow the crowd

Leverage technology tocontrol cost

We need cost/benefitanalysis on everything

we do

Social media are allabout marketing

Do a lot in less timeand think later

New BusinessModel Beliefs

What does the customerneed to get done and how

can we help?

Can we help ourcustomers customer?

What can we do to helpour people?

What kind of relationshipdo people want with us?

What value do peoplewant from our products?

How can we lead a crowd?

Technology is the meansfor communicating, not

the ends

All our media oughtto be social

Think a lot and doingmore with less

Crossing

the

Social

Chasm

Re-Think Your Beliefs

Created By Jay Deragon